The revelations surrounding Cambridge Analytica and Facebook revealed by The Observer and Channel 4 are shocking, but it was expected by many of us who work in technology.
Major news organisations in the UK are showing determined commitment to regions outside London, aiming to better represent the UK in the media, and more reporting about local government and public sector institutions.
There is a lot more we can and must do to improve diversity in PR, and new guidelines will help the industry make a difference, says PRCA director-general Francis Ingham.
As an industry, we sometimes have a reputation as lazy early adopters. We are fascinated by new technology, but it takes a lot for us to actually start using something.
The avocado is back in the news again and, as a millennial, I'm sick of it.
Cathal Morrow, global CEO (and sole employee) of Quingenti PR, discovered the dangerous lure of fame when he found himself on the other side of a PR campaign.
It's time for PR consultancies to turn their vast array of in-house skills, expertise, experience and connections to their own commercial advantage, says PRWeek's Pitch Witch.
Benjamin Disraeli said a university should be a place of light, liberty and learning. If you are currently working in a university, you might disagree.
PRWeek's Agony Uncle answers questions on picking up the phone, ethics in PR, the lure of London, and whether agencies actually make any money.
If you catch me in an 'in-between' moment, you'll most likely find me scrolling through one of my feeds on Facebook or Instagram.
Last Thursday (8 March) was International Women's Day. But no doubt you knew that, because 2018 was the year that this day became a mainstream event.
International Women's Day (IWD) is celebrated on 8 March every year to commemorate the movement for women's rights. Here, two women give their perspective on what it means to them.
Campaigns that mix brand, issues and product marketing are combustible, so you'll light the blue touch paper from the start if you aren't living up the values you espouse.
It was Henry Ford who said "coming together is a beginning; keeping together is progress; working together is success".
I was one of the thousands of people who experienced a crisis comms plan first hand when my taps stopped running on Saturday evening. This is my story.
The Brand Film Festival shortlist was published last week and if you blinked, you probably missed the fact that two out of the five most nominated films were from PR agencies.
After eight years of financial loss, Toys R Us has finally collapsed. So, what did this well-known retailer - once seen as an institution on the high street - fail to do?
I know what you are thinking, yet another article on the impact of Brexit. Well I have got news for you; this one is not all doom and gloom.
This month is UK LGBT+ History Month, marking the steps toward equality and the achievements that LGBT+ people have made in recent history.
For years gender equality has been on the agenda, but now it really feels like a watershed has been reached and the momentum has become serious.
To honour UK LGBT history month (February), I asked colleagues and peers to suggest a list of influential LGBTQ communicators through history, or as I like to call it: Comms Tops.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.