The latest views from PRWeek's journalists, columnists and contributors - and Twitter

In the spotlight

Cameron has botched crisis comms basics in Greensill scandal

Cameron has botched crisis comms basics in Greensill scandal

Given his previous role as director of corporate affairs for Carlton, now part of ITV, you would be forgiven for thinking that David Cameron would be well equipped to handle his own personal PR crisis.

More …

Latest opinion

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.

Six comms trends in the MENA region that grew in significance during COVID-19

Six comms trends in the MENA region that grew in significance during COVID-19

If we have learned anything from 2020 and the pandemic, it is the value of the communications function as a strategic discipline for business survival and resilience.

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For years as an agency professional, I heard the phrase ‘It’s PR, not ER’ batted around and I used to say it myself - that is, until I moved into the non-profit sector.

Why the race report was a PR disaster

Why the race report was a PR disaster

The controversial race report not only broke several golden rules in PR, but its rollout burnt bridges with journalists and a poorly-written summary undermined the report's findings while gaslighting ethnic minority communities.

When PR meets advertising, creative strategy is a must

When PR meets advertising, creative strategy is a must

A common request a PR agency will receive is to secure coverage for an advertising campaign – typically, at the end of the process; handed a suite of heavily branded creative with the instruction “PR it”.

Vaccine rollout could prove a headache for corporate comms and issue specialists

Vaccine rollout could prove a headache for corporate comms and issue specialists

The successful vaccine rollout and the easing of lockdown restrictions seems like the light at the end of the tunnel for many of us; but, far from a simple return to normal, it throws up huge questions and challenges for many organisations – all of which need to be planned for now.

Women’s issues: a problem we can’t run away from any longer

Women’s issues: a problem we can’t run away from any longer

When it comes to sexual harassment, it’s time for women to share their experiences and for men to listen, address their behaviours and question their actions. This is why we established the #WeWill runners’ campaign.

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Cameron lobbying scandal: was it a warning or a promise?

Cameron lobbying scandal: was it a warning or a promise?

When David Cameron famously warned 11 years ago that lobbying would be the 'next political scandal', many of us hadn’t realised he was not sounding a warning, but making a promise.

Healthcare agencies must embrace their role as agents of change

Healthcare agencies must embrace their role as agents of change

The time has come to take the lead and work with clients to create lasting legacies.

Racism has no geography – so why are UK brands staying silent during anti-Asian attacks?

Racism has no geography – so why are UK brands staying silent during anti-Asian attacks?

#StopAAPIHate. #StopAsianHate. How frequently are you seeing these hashtags and reading the posts accompanying them? In the US, probably a fair amount. How about the UK?

Caught in the middle: middle-class identity and the challenge for brands

Caught in the middle: middle-class identity and the challenge for brands

A decade on from its first study of social class, BritainThinks has returned to the question of which brands speak to the middle and working classes with a nationally representative survey of the UK public and focus groups of people who identify as middle and working class.

From the editor-in-chief: PR sector is seeing a landmark shift in power – from employer to employee

From the editor-in-chief: PR sector is seeing a landmark shift in power – from employer to employee

This article is part of The Knowledge, PRWeek's premium content offer.

Internal comms: Beating the lockdown blues is a business imperative

Internal comms: Beating the lockdown blues is a business imperative

One year in, and Zoom fatigue is being joined by the lockdown blues.

Top & Flop of the Week: Waitrose plastic pledge, Goldman Sachs 'extra mile' misstep

Top & Flop of the Week: Waitrose plastic pledge, Goldman Sachs 'extra mile' misstep

PRWeek shines a light on major brand and corporate successes and failures of the past week.

Twenty years in public affairs: so much has changed, but we can still do better

Twenty years in public affairs: so much has changed, but we can still do better

The past 20 years have changed almost everything about public affairs, but do I miss what we had back in 2001? Not much.

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

Can PR be done so badly, a campaign be so utterly dreadful, that it actually becomes lethal?

Agency leaders: beware the ‘Q2 Blues’

Agency leaders: beware the ‘Q2 Blues’

As I agree to share some thoughts via a PRWeek opinion piece, your esteemed associate editor reminds me: “You can’t promote your agency, clients, use words like ‘we’ or ‘our’, quote people, or use stats too much.” Got it, Ian. Thanks.

From the editor-in-chief: Return to the office – the really tough conversations have yet to happen

From the editor-in-chief: Return to the office – the really tough conversations have yet to happen

This article is part of The Knowledge, PRWeek's premium content offer.

Top & Flop of the Week: P&O takes plunge with 'no jab, no board'; Met's dangerous message to women

Top & Flop of the Week: P&O takes plunge with 'no jab, no board'; Met's dangerous message to women

PRWeek shines a light on major successes and failures of the past week.

PRWeek's tops of the month

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

Top of the Month: Doncaster Council’s social media team

Top of the Month: Doncaster Council’s social media team

What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.

PRWeek's flops of the month

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

Flop of the Month: Hiscox 'reputation' hit by pandemic

Flop of the Month: Hiscox 'reputation' hit by pandemic

Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.