Ambition is an essential trait in the development of any comms consultant; it pushes you on, keeps challenging you, and ultimately makes you a better practitioner.
If we'll remember 2019 for anything, it probably won't be public relations. Let's be honest, we've not had a vintage year, at least on the face of it.
PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes throughout the election campaign.
What gets Karmarama creative director Jamie Mancini's ideas whirring?
At the start of the decade, Google set up a research department dedicated to 'Moonshot' projects. X was launched in 2010 - then called Google X - to solve the world's biggest problems with radical new ideas.
One afternoon in early November public-sector comms chief Carrie Goodwin became trapped by the flooding at Meadowhall in Sheffield, forcing her to co-ordinate the comms response from within the shopping centre as the situation quickly escalated. This is her account of the first few hours.
I read Arvind Hickman's piece on 27 November - 'Recruitment agents accused of discrimination....' - with interest and, as someone who has worked in recruitment in our industry for my entire career, felt I had to respond.
PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes in the weeks leading up to the general election.
I recently met my mentee, Dima Vasilenco, a senior account executive at Nelson Bostock Unlimited, as part of the PRWeek Creative Mentoring scheme.
Despite being in the game of the shared word, many PR houses fail to properly communicate.
I remember when creative directors in PR were about as rare as chequebooks. But now it seems like no agency is complete without at least one of its very own bearded, bespectacled ideas generators.
Christmastown is only big enough for one dragon.
Moving the conservation message to the heart of Seven Worlds, One Planet is paying dividends for Sir David Attenborough's relentless pursuit of real behavioural change.
Sorry seems to be the hardest word for both party leaders to say at the moment.
PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes in the weeks leading up the general election.
Recent weeks have seen some truly awful media interviews.
Animal research has long been a controversial issue: the debate is emotive and highly divisive, yet it has done little to capture the public imagination in the way that other social justice movements, such as climate change and #MeToo, have managed to achieve.
If ever you want to feel confident about the future of the industry in this region, look at that list of finalists in this years MEPRA awards, says Four Communications Ray Eglington.
Politicians cannot stop criticising social-media companies for failing to take action against 'fake news' or tackle abuse, and they play the fall guy to make politicians look strong.
Receiving a financial services brief once saw creatives recoil in horror... and I totally understand why.
The Election Diaries: leaders deadlocked following debate and voters view them as 'weasel, fox, snake, or sloth'
The turning point for me in the 2017 campaign was when a focus group participant told me that she'd trust Theresa May to look after her house when she went on holiday - but not to look after her pet cat.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.