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In the spotlight

Floating Borat down the Thames symbolises an industry floundering for ideas and purpose

Floating Borat down the Thames symbolises an industry floundering for ideas and purpose

In turbulent times, decision-makers in any industry – be it CEOs, politicians, film directors or football managers – will fall back on tactics that served them well in the past, even if that past is growing distant and the tactic dating double-quick.

Latest opinion

From the Editor-in-Chief: 2020’s changes in ethical capitalism could be a game-changer

From the Editor-in-Chief: 2020’s changes in ethical capitalism could be a game-changer

TS Eliot famously branded April ‘the cruellest month’. Personally, I’d opt for October.

Top & Flop of the Week: Borat's Giuliani 'sting' and Hay Festival's UAE misstep

Top & Flop of the Week: Borat's Giuliani 'sting' and Hay Festival's UAE misstep

PRWeek shines a light on major brand and corporate successes and failures of the past week.

Unity and confidence are first casualties in Manchester lockdown war of words

Unity and confidence are first casualties in Manchester lockdown war of words

Six months ago, we were 'all in this together', working to protect the NHS and save lives; but in the past week I have witnessed the disintegration of this unified approach.

Is that ‘on background’ or ‘on the record’? How to use these terms with journalists

Is that ‘on background’ or ‘on the record’? How to use these terms with journalists

Companies sometimes find themselves in a muddle over the use of ‘on background’ interviews, so what does it mean and when should it be used?

Brands: forget the gloom, the public is ready for fun

Brands: forget the gloom, the public is ready for fun

The UK is teetering on the brink of a second national lockdown, the furlough scheme has been extended, the pubs are closing, and those confusing Government briefings are returning to TV screens. So, obviously, I think it’s time for brands to start having fun again.

Telling a story of growth and cuts may be the ultimate internal comms challenge

Telling a story of growth and cuts may be the ultimate internal comms challenge

Many organisations are wrestling with this problem: when a rebuild strategy is contingent on cuts, how does one communicate this dichotomy internally?

Click-bait stories are bad news for readers, the PR industry and its clients

Click-bait stories are bad news for readers, the PR industry and its clients

I read an article about how a fire had devastated the Moria migrant camp on Lesbos.

Can we learn from Cambridge Analytica’s use of data despite its unethical approach?

Can we learn from Cambridge Analytica’s use of data despite its unethical approach?

Cambridge Analytica: a household name these days, albeit for all the wrong reasons.

When it comes to returning to the office, the question isn't 'when' but 'why'

When it comes to returning to the office, the question isn't 'when' but 'why'

With half of our staff travelling an hour or more to the office, we need to make sure we fully understand the benefits it offers and make adjustments to maximise those benefits.

Three PR tactics for non-COVID charities to cut through the noise

Three PR tactics for non-COVID charities to cut through the noise

COVID-19 has had a detrimental impact on UK charities and, during the pandemic, they need to find new ways to connect and drive a sense of urgency to keep funds coming in.

Purpose, partnerships and people: autumn challenges for corporate comms pros

Purpose, partnerships and people: autumn challenges for corporate comms pros

Lenin once said there are decades where nothing happens and there are weeks where decades happen – this feels like such a time.

Top & Flop of the Week: Hawksmoor bites back and Gunnersaurus catches Arsenal offside

Top & Flop of the Week: Hawksmoor bites back and Gunnersaurus catches Arsenal offside

PRWeek shines a light on major brand and corporate successes and failures of the past week.

Can you have a killer PR career despite having a killer problem?

Can you have a killer PR career despite having a killer problem?

Do you know how easy it is to develop a drinking or substance abuse problem in the UK PR industry? Pretty bloody easy.

From the editor-in-chief: As we enter Q4, comms leaders agonise over the right size and shape for their businesses

From the editor-in-chief: As we enter Q4, comms leaders agonise over the right size and shape for their businesses

We find ourselves in Q4 of this difficult year, which starts to bring some long-term perspective - both backward, and forward-looking.

As WFH continues, here's how to maximise creativity from the kitchen table

As WFH continues, here's how to maximise creativity from the kitchen table

The long-dreaded ‘second wave’ of COVID-19 has begun to rear its ugly head and we’re likely to be working from home for longer than we’d hoped.

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Wrong turn: Four reasons why Tesla ditching its PR team may backfire

Earlier this week, Tesla, the world’s most highly valued automaker, made the audacious decision to apparently dissolve its company-wide PR department.

‘There’s tone-deaf, then there’s utter madness’ – industry reacts to PureGym ‘slave’ promo

‘There’s tone-deaf, then there’s utter madness’ – industry reacts to PureGym ‘slave’ promo

The PR industry is appalled by a PureGym branch promotion that linked Black History Month with a new workout. Professionals warn that while the workout may claim to be 'hard', repairing PureGym’s reputation will be much tougher.

No, I don’t want a ‘Strawberry Daiquiri’: Time to call out sexist whisky marketing

No, I don’t want a ‘Strawberry Daiquiri’: Time to call out sexist whisky marketing

Recently, a female whisky journalist called out a prominent male author for sexism.

'I am a massive advocate of lumpy mail' - What Inspires Me, with Rank Group's Catherine Warrilow

'I am a massive advocate of lumpy mail' - What Inspires Me, with Rank Group's Catherine Warrilow

Catherine Warrilow, head of PR and content (digital) at Rank Group, reveals what stirs her creative mind.

BLM activists need to decide on policy aims and translate support into change

BLM activists need to decide on policy aims and translate support into change

The Black Lives Matter movement has raised its profile to new heights in the UK, but there is work to do to turn that awareness and support into action.

PRWeek's tops of the month

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

Top of the Month: Doncaster Council’s social media team

Top of the Month: Doncaster Council’s social media team

What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.

PRWeek's flops of the month

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

Flop of the Month: Hiscox 'reputation' hit by pandemic

Flop of the Month: Hiscox 'reputation' hit by pandemic

Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.