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In the spotlight

Will the industry's London-bias thwart its future success?

Will the industry's London-bias thwart its future success?

London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.

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Latest opinion

'What's your advice?' Creating a coaching culture in public sector comms

'What's your advice?' Creating a coaching culture in public sector comms

Those three simple words are among the most empowering you're likely to hear in the workplace.

The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'

The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'

My PR career began in 2012 after I secured a place on the training programme run by the Taylor Bennett Foundation.

Proving our worth: comms evaluation critical to industry's future

Proving our worth: comms evaluation critical to industry's future

In the second of a series of columns from our partner AMEC, Richard Bagnall reflects on the organisation's Global Summit 2019 and what it could mean for the future of comms evaluation.

Mental Wealth: four simple ways to get a handle on stress

Mental Wealth: four simple ways to get a handle on stress

Stress is now one of the most common causes of sickness leave from work, with Millennials in PR and comms one of the demographics most at risk.

NHSX & Alexa: A power couple, but with reputational pitfalls for both

NHSX & Alexa: A power couple, but with reputational pitfalls for both

NHSX announced its first big initiative late last week and they didn't go small - it's a partnership with Amazon's Alexa, the tech giant's AI-powered voice assistant.

From the editor-in-chief: Smart, creative, effective - the future of the PR industry

From the editor-in-chief: Smart, creative, effective - the future of the PR industry

The theme of this (summer) instalment of PRWeek is youth and optimism. Built around our annual 30 Under 30 project, we also draw on 'graduates' from recent years' schemes to give their views on the big issues facing the comms business.

If you want to run a campaign for good: be credible, be authentic and mean it

If you want to run a campaign for good: be credible, be authentic and mean it

This week we are celebrating the winners of the second Campaigns for Good Awards.

Am I dreaming big enough? Why are there so few female founders in the PRWeek Top150?

Am I dreaming big enough? Why are there so few female founders in the PRWeek Top150?

Whilst thrilled to be included in this year's PRWeek Top 150 list, a flippant insta post from Matthew Freud in which he joked about winning the annual tallest dwarf competition made me question the value of such an accolade.

The NHS comms gap: don't make promises about tech that the service might not be able to keep

The NHS comms gap: don't make promises about tech that the service might not be able to keep

As the NHS faces unprecedented challenges, it's more important than ever to effectively communicate the ongoing modernisation of its tech systems.

TikTok may be sorry, but how will it protect its young audience?

TikTok may be sorry, but how will it protect its young audience?

With its latest ticking (TikToking?) off, the video-sharing site has its work cut out to catch up with other platforms.

Legacy now favours the brave for brands and partnerships in women's sport

Legacy now favours the brave for brands and partnerships in women's sport

Three days on from the Lionesses defeat to USA, the Parc Olympique Lyonnais stadium is being cleared, re-branded and readied for the tournament's showcase - the World Cup Final.

Let comms teams set the agenda in the public sector to increase trust

Let comms teams set the agenda in the public sector to increase trust

Public sector communications - both the PR professionals themselves and the organisations they represent - hold the key to trust in our institutions.

Astounding lack of research over Nike's Betsy Ross design could have huge ramifications

Astounding lack of research over Nike's Betsy Ross design could have huge ramifications

Nike has always been known for pushing the boundaries, and normally doing it to great effect, but on this occasion a small mistake could undo all of the good work previously done in its many iconic campaigns.

Former Boris Johnson adviser: The shifting tides of modern leadership require authenticity, accountability and humility

Former Boris Johnson adviser: The shifting tides of modern leadership require authenticity, accountability and humility

Big Ben has been silent for nearly two years, yet technology and society seem to move at the speed of light and the challenges to reputation are almost infinite.

Flop of the Month: NSPCC got it wrong over Munroe Bergdorf backlash

Flop of the Month: NSPCC got it wrong over Munroe Bergdorf backlash

The NSPCC was roundly slated in June when it swiftly cut ties with transgender model and activist Munroe Bergdorf, a move seen by many as caving into anti-trans campaigners.

Top of the Month: Lionesses produce classy PR performance at Women's World Cup

Top of the Month: Lionesses produce classy PR performance at Women's World Cup

Sporting success has helped, of course, but the England Women's football team produced a convincing PR performance in June to match their World Cup achievements.

Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia

Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia

Philip Morris International's crusade for a 'smoke free world' and Facebook's promise to better protect user privacy are a classic case of corporate double-speak. In many cases, brands that undermine their social purpose are better off not pretending to have one at all.

When it comes to LGBTQ+, we can all learn from 'T'

When it comes to LGBTQ+, we can all learn from 'T'

A transgender racing driver who was the guest speaker at the PRCA's LGBTQ+ re-launch event this week made me consider how much people dislike change.

Pitch Witch: are you in touch with PR's young talent?

Pitch Witch: are you in touch with PR's young talent?

Tomorrow's leaders are - or should be - on their way into the industry and heading up the career ladder, so it's time for the industry to truly engage with Millennials.

Millennials and healthcare communications: like avocado on toast

Millennials and healthcare communications: like avocado on toast

What can anyone say about millennials that hasn't already been said? We're lazy, entitled snowflakes. No: we are motivated, creative collaborators. We're ruining everything. No: we are making things better.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.