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In the spotlight

How the Rapid Response Unit actually works (and why it's important)

How the Rapid Response Unit actually works (and why it's important)

In April 2018, the Cabinet Office launched the Rapid Response Unit (RRU). The team operates across Number 10 and the Cabinet Office, working to counter misinformation and disinformation, and reclaim a fact-based public debate.

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Latest opinion

Climate change comms in the post-truth, fake news era

Climate change comms in the post-truth, fake news era

Scanning the news headlines last Monday morning, the scale of communicating the climate change challenge waltzed past my eyes.

The reason we dropped the 'PR' abbreviation in our name

The reason we dropped the 'PR' abbreviation in our name

As we enter the "age of earned media", as asserted recently at the PRCA conference, public relations has never been more relevant.

Two views on Comms Academy 2018: Weaponised comms and the value of data

Two views on Comms Academy 2018: Weaponised comms and the value of data

The annual Public Sector Communications Academy, or Comms Academy, organised by LGComms and the Government Communication Service, brings together local and central government communicators to hear sessions on cutting-edge insight into modern public sector comms.

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Contrary to Philip Trippenbach's stance, influencers are effective product sellers.

Why agencies are sitting on the next pay gap time bomb

Why agencies are sitting on the next pay gap time bomb

Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.

If the PR industry & brands don't act on influencer 'ads', regulators will

If the PR industry & brands don't act on influencer 'ads', regulators will

The Competition and Markets Authority (CMA) last month launched a consumer enforcement investigation into social media endorsements and the labelling of posts by social media stars and celebrities.

They say I'm crazy; I really don't care

They say I'm crazy; I really don't care

When I saw those statues aboard ITV last year, I thought one thing: stunt!

Unilever's leaving/not leaving debacle explained in five clichés

Unilever's leaving/not leaving debacle explained in five clichés

Oh, how the mighty have fallen! For almost 10 years, Unilever CEO Paul Polman has been a corporate rock star.

CSR is dead and millennials killed it

CSR is dead and millennials killed it

When the world is changing, business changing, consumer expectations of companies changing, how should PR change?

Using micro-influencers: C.A.N. you do it?

Using micro-influencers: C.A.N. you do it?

Prior to the explosion of social media, deciding on an influencer to help promote a brand meant choosing between either a known celebrity or a trusted expert.

We're on the brink of a health-tech revolution

We're on the brink of a health-tech revolution

Eighty-five per cent of us now have a smartphone, which we check every 12 minutes; 50 per cent of people use the internet to attempt to self-diagnose, while 75 per cent of people seek health information online. There is clearly a rapidly increasing public desire for accessible health information.

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

So, let's be honest; we all reached peak schadenfreude last week whilst watching the BrewDog-Scofflaw thing unravel from the smug comfort of our oh-so-perfect, professional high ground.

Hot Spot: Kettner's Townhouse, Soho, London

Hot Spot: Kettner's Townhouse, Soho, London

Part of Soho House Group since January 2018, Kettner's is a quirky and stylish - but not too formal - setting for a classic, upmarket lunch.

Conservative Party Conference 2018: The Party of Opportunity?

Conservative Party Conference 2018: The Party of Opportunity?

Messaging at the 2018 Tory conference reads: "Opportunity. The Conservative Party is the Party of opportunity. The Conservative Party is the Party that will deliver a Brexit which gives Great Britain the opportunity to thrive on the global stage."

Google: Is there an argument for remaining anonymous when trying to protect your reputation

Google: Is there an argument for remaining anonymous when trying to protect your reputation

How can you protect your reputation via anonymous vindication? Vindication sits at the very heart of a defamation claim.

The key measure of reputation risk is the gap between stakeholders' expectations and reality

The key measure of reputation risk is the gap between stakeholders' expectations and reality

For a skill we are taught from pretty much the moment we can talk, the ability to apologise continues to trouble companies as much as a four-year-old who doesn't really regret pulling their sibling's hair.

Labour Conference 2018: This is Corbyn's party and businesses have stopped being dismissive of it

Labour Conference 2018: This is Corbyn's party and businesses have stopped being dismissive of it

The Labour Party conference, in comparison with the recent past, is a sea of tranquility; Corbyn is in charge of his party and it looks united.

The pitch process is broken: this is how to fix it

The pitch process is broken: this is how to fix it

It's September, and prime pitching season is upon is. We all know the drill: chemistry meeting, RFI, Q&A session, pitch, anxious wait for a decision. But one size doesn't fit all when it comes to the pitch process.

Drop the heavily branded press releases and approach journalists with tailored content

Drop the heavily branded press releases and approach journalists with tailored content

Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.

Elon Musk demonstrates why Twitter users need to beware of 'Twibel'

Elon Musk demonstrates why Twitter users need to beware of 'Twibel'

The perilous waters of Twitter libel have ensnared many a high-profile victim and it appears that the Tesla tech titan, Elon Musk, may be its latest.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.