London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.
Those three simple words are among the most empowering you're likely to hear in the workplace.
My PR career began in 2012 after I secured a place on the training programme run by the Taylor Bennett Foundation.
In the second of a series of columns from our partner AMEC, Richard Bagnall reflects on the organisation's Global Summit 2019 and what it could mean for the future of comms evaluation.
Stress is now one of the most common causes of sickness leave from work, with Millennials in PR and comms one of the demographics most at risk.
NHSX announced its first big initiative late last week and they didn't go small - it's a partnership with Amazon's Alexa, the tech giant's AI-powered voice assistant.
The theme of this (summer) instalment of PRWeek is youth and optimism. Built around our annual 30 Under 30 project, we also draw on 'graduates' from recent years' schemes to give their views on the big issues facing the comms business.
This week we are celebrating the winners of the second Campaigns for Good Awards.
Whilst thrilled to be included in this year's PRWeek Top 150 list, a flippant insta post from Matthew Freud in which he joked about winning the annual tallest dwarf competition made me question the value of such an accolade.
As the NHS faces unprecedented challenges, it's more important than ever to effectively communicate the ongoing modernisation of its tech systems.
With its latest ticking (TikToking?) off, the video-sharing site has its work cut out to catch up with other platforms.
Three days on from the Lionesses defeat to USA, the Parc Olympique Lyonnais stadium is being cleared, re-branded and readied for the tournament's showcase - the World Cup Final.
Public sector communications - both the PR professionals themselves and the organisations they represent - hold the key to trust in our institutions.
Nike has always been known for pushing the boundaries, and normally doing it to great effect, but on this occasion a small mistake could undo all of the good work previously done in its many iconic campaigns.
Former Boris Johnson adviser: The shifting tides of modern leadership require authenticity, accountability and humility
Big Ben has been silent for nearly two years, yet technology and society seem to move at the speed of light and the challenges to reputation are almost infinite.
The NSPCC was roundly slated in June when it swiftly cut ties with transgender model and activist Munroe Bergdorf, a move seen by many as caving into anti-trans campaigners.
Sporting success has helped, of course, but the England Women's football team produced a convincing PR performance in June to match their World Cup achievements.
Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia
Philip Morris International's crusade for a 'smoke free world' and Facebook's promise to better protect user privacy are a classic case of corporate double-speak. In many cases, brands that undermine their social purpose are better off not pretending to have one at all.
A transgender racing driver who was the guest speaker at the PRCA's LGBTQ+ re-launch event this week made me consider how much people dislike change.
Tomorrow's leaders are - or should be - on their way into the industry and heading up the career ladder, so it's time for the industry to truly engage with Millennials.
What can anyone say about millennials that hasn't already been said? We're lazy, entitled snowflakes. No: we are motivated, creative collaborators. We're ruining everything. No: we are making things better.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.