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Lobbying must highlight its ‘purpose’ credentials to attract a new generation

Lobbying must highlight its ‘purpose’ credentials to attract a new generation

Google ‘public affairs’ in the news and see what you get back. Now Google ‘lobbying’ in the news and compare the two.

The pharma sector must heed the NHS’s warning shot over patient group transparency

The pharma sector must heed the NHS’s warning shot over patient group transparency

As the health sector seeks to navigate the competing interests of the industry, regulators, payors, patients and the groups that represent them, it must also balance these against the broader societal need to provide access to healthcare in the context of limited resources.

PR bosses: you're failing grieving staff

PR bosses: you're failing grieving staff

The moment a mass-shooting happens in the US, the Republicans and National Rifle Association flood the Democrats with this line: "It is not the time to talk about reform, it's a time to grieve."

Are some companies and people too toxic for our industry to represent?

Are some companies and people too toxic for our industry to represent?

Part of our job as communications specialists is to build, protect and – where necessary – mend reputations, but are we now in a post-Bell Pottinger era?

I welcome competition for BBC Radio 4 because it's good for our industry

I welcome competition for BBC Radio 4 because it's good for our industry

Like millions of people across the UK, I love a bit of Radio 4 in the morning.

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

To appropriate the popular Love Island term, agencies often see an RFP hit their inbox and get excited about working with a brand they think is their 'type on paper'.

'PR is on a roll' - MEPRA AGM shows confident state of regional industry

'PR is on a roll' - MEPRA AGM shows confident state of regional industry

Jonty Summers, MEPRA chair, talks about creating a lasting impact in the region.

Ireland's general election campaigns have far-reaching consequences for UK and European relations

Ireland's general election campaigns have far-reaching consequences for UK and European relations

This Saturday, Ireland will elect its next government and, while our election doesn't quite match the UK's for melodrama, it does share one central theme: change.

Johnson should learn four lessons in political marketing from the SNP

Johnson should learn four lessons in political marketing from the SNP

One of Boris Johnson's first actions as the New Year opened was to pick a fight with Nicola Sturgeon.

'Sometimes you can ignore the client brief' - five ways to encourage creativity in comms

'Sometimes you can ignore the client brief' - five ways to encourage creativity in comms

Jeremy Page, director at KWT Global, offers advice on fostering a creative environment among PR pros.

Does yesterday's debacle in Westminster presage the end of the Lobby?

Does yesterday's debacle in Westminster presage the end of the Lobby?

It is no secret that the new Government and Dominic Cummings, in particular, want to introduce new ways of working across the Civil Service and now the Lobby; but, unlike previous governments, this one looks like it is serious.

'The most over-supplied PR market in the world': Why we need fewer agencies

'The most over-supplied PR market in the world': Why we need fewer agencies

Competition is a good thing, but I've come to believe that clients and staff would be better served if there were fewer PR agencies.

'When a great quiz comes along, I'm in serious awe' - What Inspires Me, with BCW's Pete Way

'When a great quiz comes along, I'm in serious awe' - What Inspires Me, with BCW's Pete Way

What fires up BCW creative director Pete Way's creative mind?

Are corporate comms directors the key to making firms live up to their environmental promises?

Are corporate comms directors the key to making firms live up to their environmental promises?

Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.

Flop of the month: Coca-Cola chooses profit over responsibility with plastic bottles

Flop of the month: Coca-Cola chooses profit over responsibility with plastic bottles

When Bea Perez, Coca-Cola's head of sustainability, took to the stage at the jamboree of world leaders, senior business people and NGOs at Davos this month, it was to proffer a message about how it could be part of the solution to plastic waste, rather than its biggest problem.

Top of the Month: Lewis Pugh makes media splash with world-first Antarctic swim

Top of the Month: Lewis Pugh makes media splash with world-first Antarctic swim

Alongside a certain Swedish teenager, Lewis Pugh is rapidly establishing himself among the planet's best environmental campaigners.

Coronavirus: Lessons can be drawn from SARS when using comms to assist health policy

Coronavirus: Lessons can be drawn from SARS when using comms to assist health policy

The terrifying coronavirus outbreak, with its epicentre in China, reminds me of my time living in Asia at the time of SARS.

In a post-trust world, let's focus on 'belief'

In a post-trust world, let's focus on 'belief'

As sure as world leaders heading for the slopes in Davos, so the Edelman Trust Barometer rolls round and dominates industry headlines for a news cycle.

What does the departure of senior women in the industry say to the next generation of female leaders?

What does the departure of senior women in the industry say to the next generation of female leaders?

Another new year and another raft of departures and new beginnings announced in agencyland; no real surprises there, as it is the season.

How we in counter-terror comms responded to negative coverage over Extinction Rebellion

How we in counter-terror comms responded to negative coverage over Extinction Rebellion

When a front page story in The Guardian last Saturday revealed that Extinction Rebellion and other environmental groups were included on a counter-terror document, Counter Terror Policing's comms team was under pressure to respond.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.