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In the spotlight

We cannot afford for sustainability campaigns to fail like 'Remain' did, warns Mark Lowe

Caution: COP26-related sustainability campaigns could be as big a failure as ‘Remain’

Should the future be decided by nations, or between them? Are international treaties a threat to sovereignty? Does elite moralising reflect elite behaviour? Who gets to decide our future – and do they have a right to?

Latest opinion

PRWeek UK Awards: Creativity shines in darkest of times

PRWeek UK Awards: Creativity shines in darkest of times

Well, that was fun, wasn't it?

'PR's fast pace means we can sometimes rush campaigns' - Creative Q&A

'PR's fast pace means we can sometimes rush campaigns' - Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Tom Winterton, director at Mischief.

In a polarised world, comms must be used to counter ‘certainty’ of people's beliefs

In a polarised world, comms must be used to counter ‘certainty’ of people's beliefs

The recent bout of panic-buying at the petrol pumps is a reminder of how important good communication is in a crisis.

Some home truths on the ad industry's 'talent crunch'

Some home truths on the ad industry's 'talent crunch'

Why the current dearth of talent in adland is less a crunch than it is a crisis.

'Too often average ideas are pursued because of a great pun' - Creative Q&A

'Too often average ideas are pursued because of a great pun' - Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Charlotte Birks, director at Good Relations.

Do healthcare comms professionals understand strategy?

Do healthcare comms professionals understand strategy?

If the past few months have proved anything it is that the needs and motivations of patient populations are evolving at a rate of knots.

'Is trade body membership a cost our business can live without?' Agony Aunt answers your questions

'Is trade body membership a cost our business can live without?' Agony Aunt answers your questions

Jackie Elliot, the chairman of Cathcart Consulting and a former PRCA chair, offers the benefit of her wisdom and PR industry experience

COP26 is the easy bit for corporate and public affairs teams

COP26 is the easy bit for corporate and public affairs teams

As preparations get underway for the biggest diplomatic meeting on UK soil since World War II, corporate affairs and comms teams need to adapt their strategy to demonstrate what business is actually doing to tackle climate change.

'Lowlight? Receiving a cease and desist from Dave Grohl' – Creative Q&A

'Lowlight? Receiving a cease and desist from Dave Grohl' – Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to AxiCom UK creative director Graeme Anthony.

In-house comms elites assert their primacy

In-house comms elites assert their primacy

The Knowledge

This article is part of The Knowledge, PRWeek's premium content offer.

From the editor-in-chief: Make PR more diverse

From the editor-in-chief: Make PR more diverse

The Information

Once again this autumn we look at diversity in the PR industry.

Once just a ‘nice to have’, diversity in public sector comms is now here to stay

Once just a ‘nice to have’, diversity in public sector comms is now here to stay

It doesn’t seem so long ago I was working in busy public sector press offices churning out announcements.

The ‘COP Flop’ for agencies: What is it and how can you avoid it?

The ‘COP Flop’ for agencies: What is it and how can you avoid it?

Do you want to unlock stronger, harder, longer-lasting ideas that prove how powerful your brand purpose really is, but fear it was only developed halfway through 2020, while considering pivots into knitting kits and shunning your Aunt Aggie who panic-bought all the loo roll?

Five campaigns we liked in September: Vote for your favourite

Five campaigns we liked in September: Vote for your favourite

From newsjacking James Bond to Winnie the Pooh, PRWeek rounds up its five favourite campaigns from September 2021. Vote below for your favourite – the poll closes on Friday at 5pm.

City and corporate: Move out of crisis mode and regain control by war gaming

City and corporate: Move out of crisis mode and regain control by war gaming

Amid ongoing uncertainty, the best way forward is to make assumptions about tomorrow based on what we know today

Brand comms: After dormancy, creation. After stasis, action. After no Guinnesses in the pub…

Brand comms: After dormancy, creation. After stasis, action. After no Guinnesses in the pub…

This plague, like the Elizabethan one, was awful for creative collaboration, but we’re back like a coiled spring

From the Editor in Chief: Salary inflation is raging in certain areas of PR with major implications

From the Editor in Chief: Salary inflation is raging in certain areas of PR with major implications

The Knowledge

Salary inflation is a real issue for many PR employers at the moment, particularly for agencies, but will it last and what can be done?

A whirlwind of change for health comms shows no sign of abating this autumn

A whirlwind of change for health comms shows no sign of abating this autumn

What a ride health communicators have had: revealing scientific breakthroughs, engaging on health and social care policy, landing public health guidance, managing rocketing levels of attention on our work and our people.

From the UK editor: Some lessons from the PRWeek UK Pay Gap Project

From the UK editor: Some lessons from the PRWeek UK Pay Gap Project

The Knowledge

This article is part of The Knowledge, PRWeek's premium content offer.

Autumn brings a sense of foreboding for public affairs and political comms people

Autumn brings a sense of foreboding for public affairs and political comms people

First it was non-essential shops, then restaurants, bars and sports stadiums, as nature began to heal and venues were able to reopen after the lifting of restrictions, but this autumn - to the excitement of political wonks - it will be the turn of party conferences, at least in part.

PRWeek's tops of the month

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

Top of the Month: Doncaster Council’s social media team

Top of the Month: Doncaster Council’s social media team

What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.

PRWeek's flops of the month

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

Flop of the Month: Hiscox 'reputation' hit by pandemic

Flop of the Month: Hiscox 'reputation' hit by pandemic

Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.