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From the editor-in-chief: The future of business may hinge on one word - purpose

From the editor-in-chief: The future of business may hinge on one word - purpose

Incredibly, from the many conversations about the topic I've had recently with businesspeople, journalists and comms professionals (and yes, I probably am guilty of living within a metropolitan media bubble), there is a growing sense of fatigue with corporate purpose.

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Latest opinion

The comms behind corporate purpose: art or science in the age of 'radical transparency'?

The comms behind corporate purpose: art or science in the age of 'radical transparency'?

I can still recall a question from my economics A-level exam 30 years ago; is economics an art or a science?

Creating top campaigns on zero budget, part two - the 'free-jack'

Creating top campaigns on zero budget, part two - the 'free-jack'

Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.

The Election Diaries: Mood of the nation is 'divided, angry and broken'

The Election Diaries: Mood of the nation is 'divided, angry and broken'

PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes in the weeks leading up the general election.

Political messaging: there will be not one general election, but 650 local ones

Political messaging: there will be not one general election, but 650 local ones

One of Labour's leading advisers recently did an audit of the plans for digital campaigning and, after a full presentation, still wasn't satisfied. When asked why, they replied: 'The strategy can't be the right one - I've never seen one of our ads.'

'Increased dark social sharing': What Twitter's ban on political advertising tells us

'Increased dark social sharing': What Twitter's ban on political advertising tells us

Twitter's ban on political advertising plays to its strengths, but what does it say about Facebook's position and the and the future of political advertising on social media platforms?

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.

Four ways not to do diversity comms

Four ways not to do diversity comms

At most large corporates, the idea that diversity and inclusion isn't just the right thing to do, but 'makes business sense too', has become a mantra, with 'D&I' getting dedicated channel and comms space.

Creating top campaigns on zero budget, part one - putting product centre

Creating top campaigns on zero budget, part one - putting product centre

I have a confession to make. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing.

Tulchan's hiring of Ruth Davidson does a disservice to our industry

Tulchan's hiring of Ruth Davidson does a disservice to our industry

I respect Andrew Grant. He runs a successful company, and in my dealings with him, he has always been a clever, insightful man who doesn't take himself too seriously.

Public spat over Tulchan hiring Ruth Davidson MSP is unfortunate and unnecessary

Public spat over Tulchan hiring Ruth Davidson MSP is unfortunate and unnecessary

This was supposed to be a good week.

FIGHT! FIGHT! FIGHT! It's fun for brands to feud

FIGHT! FIGHT! FIGHT! It's fun for brands to feud

80s reference time! Long before RuPaul sassed up our screens on Drag Race, Dame Joan Collins ruled primetime television as Dynasty's delicious mega-bitch Alexis.

Keeping up with Jones: How England's head coach is winning the off-field battle

Keeping up with Jones: How England's head coach is winning the off-field battle

The All Blacks head into Saturday's semi-finals as favourites - or at least that's what England's head coach wants you to believe. Eddie Jones' handling of the media is a masterclass in taking pressure away from your players.

Savvy album launch may help stop sun setting on Coldplay popularity

Savvy album launch may help stop sun setting on Coldplay popularity

Coldplay have always been a bit of 'Marmite' band: to fans they are one of the world's finest; to detractors, they produce 'music for bedwetters'.

Public affairs' continuing failure to attract and retain women is a dispiriting lost opportunity

Public affairs' continuing failure to attract and retain women is a dispiriting lost opportunity

The public affairs industry needs to change; that much is clear from the polling we've done of women working across the sector.

PR and comms must counter the instinctive ageism in the media

PR and comms must counter the instinctive ageism in the media

The notion of a study-work-retire life pattern is becoming increasingly old-fashioned as more of us try out different careers, travel the world, or begin new relationships in our 50s, 60s, 70s and 80s.

Why a crisis preparedness strategy is insurance worth paying for

Why a crisis preparedness strategy is insurance worth paying for

We need to change the mindset towards crisis preparation in the Middle East, says Nic Labuschagne, regional lead for crisis and issue management at APCO Worldwide.

Three pieces of friendly comms advice for Extinction Rebellion

Three pieces of friendly comms advice for Extinction Rebellion

During the past 10 days Extinction Rebellion has taken over our capital city and conducted a sustained, high-profile, high-impact campaign, that I think few of us have ever seen in London before (apart from the last one!).

Influencer targeting, true purpose, humour through data... six trends from PRWeek UK Awards winners

Influencer targeting, true purpose, humour through data... six trends from PRWeek UK Awards winners

They all excelled in their own fields, but this year's crop of PRWeek UK Award-winning campaigns deployed an impressively wide range of techniques and approaches.

Have mental health awareness campaigns had their day?

Have mental health awareness campaigns had their day?

To campaign or not to campaign? Is that the question? When I first started out in my mental health career, campaigns were rare. If I'm honest it felt more like activism in those early days, a sense that we were fighting to get mental health acknowledged.

Why internal comms is as important as external in an age of purpose

Why internal comms is as important as external in an age of purpose

Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.