From the Editor-in-Chief: Edelman’s Trust attack on media shoots the messenger – PR pros must play their part tooThe Knowledge
Government and media 'fuel a cycle of distrust' according to a somewhat bleak analysis from Edelman that also examines fake news, leadership and the role of business in societal issues.
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Jon Butterworth, creative director at Pace Communications.
There was an audible cringe in the PR industry when Ovo’s email to SSE Energy Services customers containing tips to stay warm made the news this week.
There wasn’t a PR in Britain who didn’t feel some sympathy for the well-meaning exec who told SSE’s customers to do star jumps.
The Djokovic and Australian visa/vaccination story has transcended the world of sport and dominated global news feeds for the past week.
The Christmas break acted as a fire break for a beleaguered Prime Minister who was getting hit by a steady stream of hugely damaging evidence of Downing Street in lockdown resembling Fresher’s Week at university.
Find out the winner from PRWeek's selection of the best PR and comms campaigns in December – with almost 1,000 votes submitted.
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Scott Dimbleby, creative director at W Communications.
At our most charitable, we can call the comments naïve.
Every January the media return to the not-at-all-new ‘new year, new you’ lists.
The relationship between PR and the press is a vital one. We on this side of the fence need to do everything we can to preserve it.
The traditional January recruit-a-thon is back. Post-the ‘Great Resignation’ of 2021, there’s never been a better time to find new talent. Last year continued the overdue drive for diversity and representation, but one overlooked area is class.
From a Christmas collaboration to a sartorial dinosaur, PRWeek rounds up its five favourite campaigns from December 2021. Vote below for your favourite – the poll closes on Monday 10 January at 5pm.
I’ve recently returned to work after a seven-month hiatus navigating my life being turned upside-down.
Most of us in comms learn on the job and the value of a good role model as you develop is crucial.
This is the final entry in our series following the journey of volunteer RNLI press officer Roz Ashton, in her own words, as she completes her training and sets out in the role. Ashton has lived around the world, worked in advertising and sailed across the Atlantic.
PRWeek reveals the biggest reputational flops of the year – from sexist International Women’s Day campaigns to warring cakes and racist 'banter'.
I need to be upfront about my point of view on banter between brands.
Forget faddy diets and vows to make January dry; if you want a New Year’s resolution that’s really going to pack a punch in 2022, learn how to have a natter on the phone.
Thanks to the emergence of socially conscious consumers, cause-led marketing is here to stay. But what are the rules of engagement, where should brands venture, and where should they avoid?
It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.
What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?
The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.
Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.
Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.
In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.