Google ‘public affairs’ in the news and see what you get back. Now Google ‘lobbying’ in the news and compare the two.
As the health sector seeks to navigate the competing interests of the industry, regulators, payors, patients and the groups that represent them, it must also balance these against the broader societal need to provide access to healthcare in the context of limited resources.
The moment a mass-shooting happens in the US, the Republicans and National Rifle Association flood the Democrats with this line: "It is not the time to talk about reform, it's a time to grieve."
Part of our job as communications specialists is to build, protect and – where necessary – mend reputations, but are we now in a post-Bell Pottinger era?
Like millions of people across the UK, I love a bit of Radio 4 in the morning.
To appropriate the popular Love Island term, agencies often see an RFP hit their inbox and get excited about working with a brand they think is their 'type on paper'.
Jonty Summers, MEPRA chair, talks about creating a lasting impact in the region.
This Saturday, Ireland will elect its next government and, while our election doesn't quite match the UK's for melodrama, it does share one central theme: change.
One of Boris Johnson's first actions as the New Year opened was to pick a fight with Nicola Sturgeon.
Jeremy Page, director at KWT Global, offers advice on fostering a creative environment among PR pros.
It is no secret that the new Government and Dominic Cummings, in particular, want to introduce new ways of working across the Civil Service and now the Lobby; but, unlike previous governments, this one looks like it is serious.
Competition is a good thing, but I've come to believe that clients and staff would be better served if there were fewer PR agencies.
What fires up BCW creative director Pete Way's creative mind?
Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.
When Bea Perez, Coca-Cola's head of sustainability, took to the stage at the jamboree of world leaders, senior business people and NGOs at Davos this month, it was to proffer a message about how it could be part of the solution to plastic waste, rather than its biggest problem.
Alongside a certain Swedish teenager, Lewis Pugh is rapidly establishing himself among the planet's best environmental campaigners.
The terrifying coronavirus outbreak, with its epicentre in China, reminds me of my time living in Asia at the time of SARS.
As sure as world leaders heading for the slopes in Davos, so the Edelman Trust Barometer rolls round and dominates industry headlines for a news cycle.
What does the departure of senior women in the industry say to the next generation of female leaders?
Another new year and another raft of departures and new beginnings announced in agencyland; no real surprises there, as it is the season.
When a front page story in The Guardian last Saturday revealed that Extinction Rebellion and other environmental groups were included on a counter-terror document, Counter Terror Policing's comms team was under pressure to respond.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.