In April 2018, the Cabinet Office launched the Rapid Response Unit (RRU). The team operates across Number 10 and the Cabinet Office, working to counter misinformation and disinformation, and reclaim a fact-based public debate.
Scanning the news headlines last Monday morning, the scale of communicating the climate change challenge waltzed past my eyes.
As we enter the "age of earned media", as asserted recently at the PRCA conference, public relations has never been more relevant.
The annual Public Sector Communications Academy, or Comms Academy, organised by LGComms and the Government Communication Service, brings together local and central government communicators to hear sessions on cutting-edge insight into modern public sector comms.
Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'
Contrary to Philip Trippenbach's stance, influencers are effective product sellers.
Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.
The Competition and Markets Authority (CMA) last month launched a consumer enforcement investigation into social media endorsements and the labelling of posts by social media stars and celebrities.
When I saw those statues aboard ITV last year, I thought one thing: stunt!
Oh, how the mighty have fallen! For almost 10 years, Unilever CEO Paul Polman has been a corporate rock star.
When the world is changing, business changing, consumer expectations of companies changing, how should PR change?
Prior to the explosion of social media, deciding on an influencer to help promote a brand meant choosing between either a known celebrity or a trusted expert.
Eighty-five per cent of us now have a smartphone, which we check every 12 minutes; 50 per cent of people use the internet to attempt to self-diagnose, while 75 per cent of people seek health information online. There is clearly a rapidly increasing public desire for accessible health information.
So, let's be honest; we all reached peak schadenfreude last week whilst watching the BrewDog-Scofflaw thing unravel from the smug comfort of our oh-so-perfect, professional high ground.
Part of Soho House Group since January 2018, Kettner's is a quirky and stylish - but not too formal - setting for a classic, upmarket lunch.
Messaging at the 2018 Tory conference reads: "Opportunity. The Conservative Party is the Party of opportunity. The Conservative Party is the Party that will deliver a Brexit which gives Great Britain the opportunity to thrive on the global stage."
How can you protect your reputation via anonymous vindication? Vindication sits at the very heart of a defamation claim.
For a skill we are taught from pretty much the moment we can talk, the ability to apologise continues to trouble companies as much as a four-year-old who doesn't really regret pulling their sibling's hair.
The Labour Party conference, in comparison with the recent past, is a sea of tranquility; Corbyn is in charge of his party and it looks united.
It's September, and prime pitching season is upon is. We all know the drill: chemistry meeting, RFI, Q&A session, pitch, anxious wait for a decision. But one size doesn't fit all when it comes to the pitch process.
Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.
The perilous waters of Twitter libel have ensnared many a high-profile victim and it appears that the Tesla tech titan, Elon Musk, may be its latest.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.