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Breaking news: Media relations is dead

Breaking news: Media relations is dead

For decades, the art of pitching stories to journalists to secure positive media coverage has been at the core of what most PR agencies do and although it may be 'fake news' to say this 'media relations' avenue is dead, it's certainly dying quickly.

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We lost our bid to become UK City of Culture but gained so much from taking part

We lost our bid to become UK City of Culture but gained so much from taking part

Waiting in Hull with bated breath for BBC's One Show live winner's announcement, the disappointment was overwhelming when we didn't win - but, a week on, it's been therapeutic to consider the lessons learned for comms and marketing

Public Health England marketing director: Our challenges are huge, but I have great hope

Public Health England marketing director: Our challenges are huge, but I have great hope

Marketing has a major role to play in solving some of the biggest problems of our time, writes Public Health England's marketing director.

The right to privacy and personal data applies to all, not just the Premier League

The right to privacy and personal data applies to all, not just the Premier League

Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.

Interns are people too - so why can't a 'people business' like PR recognise that?

Interns are people too - so why can't a 'people business' like PR recognise that?

In the PR world we often use the phrase "we're a people business", yet, in parallel, we hear about PR companies exploiting young people with unpaid work experience and internships designed to "open doors" to a career in communications.

Last Christmas for adland as we enter a bright new age of PR?

Last Christmas for adland as we enter a bright new age of PR?

As the media buyers and planners obfuscate their ignorance on where their online ads are going, who they are reaching, and at times why they are sending them, creative PR's are staging a comeback catalysed by something we retained all along; a clear and actionable purpose.

The rise of the lean, green PR Machine

The rise of the lean, green PR Machine

New agile business models are bringing the era of wasteful practices in PR to a close, but what does the lean principle mean for our industry?

Are you biased against women at work? Probably, and it's usually unconscious

Are you biased against women at work? Probably, and it's usually unconscious

Look around any PR agency and the chances are you'll see more women than men because PR is an industry that is inclusive of women at every level - except the very top.

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Zoella's £50 advent calendar drew much criticism this month; damaging her own brand and possibly signalling a sea change in how British consumers view the 'uber influencer' community.

Pitching, planning and reflecting - why December is not dead time for PR

Pitching, planning and reflecting - why December is not dead time for PR

In a recent client meeting, it was said, "well, then we are into mid-November, and then it's Christmas, so dead time".

Top of the Month: Uber's new CEO takes control of the steering wheel

Top of the Month: Uber's new CEO takes control of the steering wheel

Uber's new chief executive this month skilfully distanced himself from his predecessor and the brand's past modus operandi; a smart move for a company looking to convert innovation and huge popularity into a viable business.

Austerity, terrorism and behaviour change: how police comms has changed since 2013

Austerity, terrorism and behaviour change: how police comms has changed since 2013

Everyone talks about how fast communication is moving, and it is so true; back in 2013 we weren't dealing with terror attacks on our doorstep and communication teams in the public sector were just starting to feel the bite of austerity.

You don't need AVE to work out PR's financial ROI

You don't need AVE to work out PR's financial ROI

One thing my 20-plus years in PR has taught me is that this industry doesn't stay still for long.

Is Moz really Monty in a bigger suit?' It could be the reason why the campaign lacks talkability

Is Moz really Monty in a bigger suit?' It could be the reason why the campaign lacks talkability

In today's fast-forward, ad-blocking, box set-watching world, I take my hat off to John Lewis for making one of the few campaigns people still talk about. Until now.

Fast news, slow journalism and the race for power

Fast news, slow journalism and the race for power

Social media exercises vast power over the news agenda - making, breaking and mistakenly reporting to an audience of millions. Now is the time for traditional journalism to wrest back power.

Our guide to modern public sector comms in NI could help transform the sector

Our guide to modern public sector comms in NI could help transform the sector

Public sector communications is challenging. In Northern Ireland, it is no less so. It's also changing. Last year, a group of professionals came together to set up the Northern Ireland Public Sector Communications Forum (NIPSCF).

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.

Boutique agencies are critical to the future of PR

Boutique agencies are critical to the future of PR

I first started in PR when Instagram didn't exist, Facebook ads weren't really 'a thing' and cost-per-click had yet to evolve into the giant performance marketing industry it is today.

Do we need women-only clubs to foster female entrepreneurs in PR?

Do we need women-only clubs to foster female entrepreneurs in PR?

As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.

We have an unlimited holiday scheme and I am not sure it works - but not for the reason you might think

We have an unlimited holiday scheme and I am not sure it works - but not for the reason you might think

I read yesterday's piece on unlimited holiday with interest, as I introduced a similar policy when launching Ready10, 20 months ago.

'Sorry' needn't be the hardest word for public sector organisations

'Sorry' needn't be the hardest word for public sector organisations

The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.