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Five ways I learned to cope with the return to agency life after time out

Five ways I learned to cope with the return to agency life after time out

For anyone on furlough – or for those who find themselves made redundant – finding a way back to work after time out can be tough.

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Latest opinion

Having a diverse workforce isn’t just about hiring BME people, it’s about keeping them

Having a diverse workforce isn’t just about hiring BME people, it’s about keeping them

Recently, I saw a video of former West Indies cricketer Michael Holding, reflecting on the racism faced by his parents in the UK, in which he breaks down in tears.

PM’s plan for daily TV show doomed to fail

PM’s plan for daily TV show doomed to fail

If ever there was a job offer to avoid, it’s as the spokesperson leading Boris Johnson’s proposed daily televised briefings. And, god forbid, if the aim is to ape what Trump repeatedly demonstrates is a patently bad idea, the PM has not thought this through.

A communications disaster: Manchester lockdown messaging was confusing and chaotic

A communications disaster: Manchester lockdown messaging was confusing and chaotic

Matt Hancock threw local governments under the proverbial bus with messaging on new lockdown restrictions that lacked clarity and left residents in my home town feeling anxious. This was a failure in crisis communications.

From the editor-in-chief: lost revenues, big media cuts – how PR must adapt post-COVID-19

From the editor-in-chief: lost revenues, big media cuts – how PR must adapt post-COVID-19

It’s the end of July. Many of us have now been working from home continuously for 20 weeks. So how are comms professionals doing after nearly five months of this enduring crisis?

This is what governing like you’re campaigning looks like

This is what governing like you’re campaigning looks like

What are the three most important things we know about election campaigns? First and foremost, they don’t change anyone’s mind.

It forced me to cancel my wedding, but COVID-19 has proved the resilience of all police communicators

It forced me to cancel my wedding, but COVID-19 has proved the resilience of all police communicators

Everyone has their own story to tell about this exceptional time in our living history, sometimes desperately sad, sometimes just frustrating, but we are lucky – or unlucky, depending on how frazzled you are feeling – in policing communications to have a had a unique insight into the pandemic as it unfolded.

The Government’s Brexit preparedness campaign is a 'new start' built on old lies

The Government’s Brexit preparedness campaign is a 'new start' built on old lies

The ‘Let’s get going’ Government information campaign is now all but unavoidable.

Industry employers: overlook itchy feet at your peril

Industry employers: overlook itchy feet at your peril

Even though companies are now looking at getting back into the office post-lockdown, the road to normality feels like a long one.

TikTok is an authentic earned content space for brands – but for how long?

TikTok is an authentic earned content space for brands – but for how long?

New social media channels are constantly entering our ever-evolving media landscape.

From the editor-in-chief: "The workplace is becoming the 'wokeplace'." Growing employee activism can create challenges

From the editor-in-chief: "The workplace is becoming the 'wokeplace'." Growing employee activism can create challenges

In my blog last week on ‘the China question’ I touched on the growing sense that employees will take a stand on their own employer’s activities, even its view on big political issues.

Banks are on the cusp of a reputational re-rating by the public: they must not blow it

Banks are on the cusp of a reputational re-rating by the public: they must not blow it

It may seem hard to believe, but the UK’s banks were once held in the highest regard.

Believe it or not, the pandemic is a perfect time to set up a new agency

Believe it or not, the pandemic is a perfect time to set up a new agency

It sounds counterintuitive, but if you have been thinking about creating your own PR agency or going solo, then now is a great time.

Say hello to the comeback industry

Say hello to the comeback industry

How the beauty industry will get better by doing better.

Redundancy comms: compassion and clarity, not a thesaurus, are vital

Redundancy comms: compassion and clarity, not a thesaurus, are vital

“Tim, we’ve decided to adapt your role in a strategically streamlined way.” Do people really speak like this when announcing job losses to their colleagues?

Diversification of PR services is vital in a ‘post-earned’ world

Diversification of PR services is vital in a ‘post-earned’ world

The basis of the modern PR agency is a well-trodden path. In essence, leveraging an established base of media contacts, knowledge and strategy to sell media relations to clients at a decent margin has been the route to success.

From the editor-in-chief: ‘The China question’ is starting to have a big impact on PR pros, in both the UK and US

From the editor-in-chief: ‘The China question’ is starting to have a big impact on PR pros, in both the UK and US

The major comms story this week has been the escalating war of words between the West and China, symbolised most acutely in the commercial world by Huawei being removed from Britain’s 5G network plans.

COVID-19 is a catalyst for the evolution in public affairs

COVID-19 is a catalyst for the evolution in public affairs

How you influence political decision-makers has evolved over the years, but in recent times it has changed dramatically, catalysed by the coronavirus experience.

‘Build back better’ is a neat phrase; it would look good on a baseball cap

‘Build back better’ is a neat phrase; it would look good on a baseball cap

The PR industry has always been a sucker for a good imperative. 'Just Do It', 'Make Poverty History', 'Think Different' to name just a few.

BooHoo is a corporate reputation lesson in why companies must embrace sustainability

BooHoo is a corporate reputation lesson in why companies must embrace sustainability

Recession, maybe even depression, looms. Curtains for corporate action on sustainability, surely? Cut the fluff. Heads down. Focus on the bottom line. Think again.

From the editor-in-chief: Corporate comms now has ‘key worker’ status - but is Finsbury's merger what crisis-hit firms need?

From the editor-in-chief: Corporate comms now has ‘key worker’ status - but is Finsbury's merger what crisis-hit firms need?

After four months of the COVID-19 crisis at least one area of marketing and communications is looking even stronger than it was before.

PRWeek's tops of the month

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

Top of the Month: Doncaster Council’s social media team

Top of the Month: Doncaster Council’s social media team

What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.

PRWeek's flops of the month

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

Flop of the Month: Hiscox 'reputation' hit by pandemic

Flop of the Month: Hiscox 'reputation' hit by pandemic

Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.