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In the spotlight

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

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Latest opinion

The (white) people's car: VW's 'racist' campaign typifies white privilege in marcomms

The (white) people's car: VW's 'racist' campaign typifies white privilege in marcomms

My father-in-law was raised in 1950s Kenya. He was taught from an early age to respect different cultures and always be mindful not to ‘tread on people’s sensitivities,’ as he puts it.

'Tokenistic marketing will not be accepted' - which Pride Month campaigns sing this year?

'Tokenistic marketing will not be accepted' - which Pride Month campaigns sing this year?

June is fast becoming known across the world as Pride month.

From the editor-in-chief: Edelman’s u-turn on cuts leaves him red-faced but we should avoid schadenfreude

From the editor-in-chief: Edelman’s u-turn on cuts leaves him red-faced but we should avoid schadenfreude

Richard Edelman’s described his decision yesterday to cut seven per cent of his agency’s global workforce – nearly 400 people - as "heart breaking" and the hardest decision he’s had to make in 23 years’ leading the PR firm.

Ten things CEOs need to do for post-lockdown comms

Ten things CEOs need to do for post-lockdown comms

The end of lockdown will not mean a return to business as usual, but the beginning of a new era which may force radical changes to many organisations.

'Marcomms must lead by example': how should brands be communicating during the pandemic?

'Marcomms must lead by example': how should brands be communicating during the pandemic?

As the world tackles the first truly global health emergency of the 21st century, what we say and do now will have long-term repercussions that open brands up to acclaim, ignominy and everything in between.

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

'An innate ability to see only triumph in adversity' - a toast to late PR veteran John 'JD' Duncan

'An innate ability to see only triumph in adversity' - a toast to late PR veteran John 'JD' Duncan

John Duncan - a corporate PR stalwart and veteran of NatWest, American Express, Inchcape and Dewe Rogerson - died earlier this month after contracting COVID-19. His friend, the journalist Ian Griffiths, looks back with fondness at his time with 'JD'.

From the Editor-in-Chief: ‘The PR leaders I speak to are deeply shocked by the Government’s deteriorating comms performance’

From the Editor-in-Chief: ‘The PR leaders I speak to are deeply shocked by the Government’s deteriorating comms performance’

Almost every comms professional in the country has spent the past week intrigued/captivated/horrified (delete as appropriate) by the communications performance of the British Government.

The Government’s failure to keep ‘on message’ could be a matter of life and death

The Government’s failure to keep ‘on message’ could be a matter of life and death

24 hours earlier, a shabby, sneering Cummings said he didn’t care what people thought.

Brands should take a lesson from the personal during the coronavirus pandemic

Brands should take a lesson from the personal during the coronavirus pandemic

Amid this one huge thing, it is the small and personal that take on increasing importance.

Effective internal comms during COVID-19 could be the difference between success or failure

Effective internal comms during COVID-19 could be the difference between success or failure

At the beginning of March, when I touched down at Heathrow after an incredible holiday in New Zealand, my role was evenly split between external and internal comms.

From the editor-in-chief: 'We're going back to work, but how much have we changed?'

From the editor-in-chief: 'We're going back to work, but how much have we changed?'

Week 10 working from home, the warm spring mornings continue to bring cheer and I’ve been reading a lot about how we could all WFH forever, as Twitter suggested last week.

My top 20 lockdown campaigns from around the world

My top 20 lockdown campaigns from around the world

Hope&Glory PR has collated its favourite creative work from around the world during the coronavirus lockdown. Here's my pick of the entries.

COVID-19 has given us a hybrid Parliament and a form of politics that forces us to adapt

COVID-19 has given us a hybrid Parliament and a form of politics that forces us to adapt

Just like Parliament itself, politics isn’t built for social distancing.

Why do some government and political slogans land while others fall flat?

Why do some government and political slogans land while others fall flat?

A good slogan inspires unity and action, while a poorly crafted one will land in a politician’s face like spit in the wind.

The PR industry’s greatest challenge could be to fight the coronavirus infodemic

The PR industry’s greatest challenge could be to fight the coronavirus infodemic

COVID-19 has brought sudden and extreme change to our lives.

The pandemic has brought the skills of journalists working in PR to the fore

The pandemic has brought the skills of journalists working in PR to the fore

It takes a white-hot news story to bring out the best in a journalist.

Why small agencies will thrive post-coronavirus

Why small agencies will thrive post-coronavirus

PRCA research recently talked about the state of the PR industry during the COVID-19 pandemic; despite almost half of agencies furloughing staff or making redundancies, there’s still optimism.

PR – the missing piece of the lockdown puzzle

PR – the missing piece of the lockdown puzzle

From beer brands hosting a virtual graduation to whisky puzzles – PR is helping brands connect to consumers in new ways during the lockdown.

'These are whose industry shoes I would step into' – What Inspires Me with One Green Bean's Kat Thomas

'These are whose industry shoes I would step into' – What Inspires Me with One Green Bean's Kat Thomas

This week we talk creative inspiration with Kat Thomas, founder and global executive creative director of One Green Bean.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.