The latest views from PRWeek's journalists, columnists and contributors - and Twitter

In the spotlight

The 'climate decade' is here, so get ready to align your comms with action

The 'climate decade' is here, so get ready to align your comms with action

As leaders from business and government gather for the World Economic Forum in Davos this week, climate change will be high on the agenda.

More …

Latest opinion

Human element, micro-influencers and specialists: Prevailing PR trends in the Middle East

Human element, micro-influencers and specialists: Prevailing PR trends in the Middle East

The PR industry, much like the fashion and technology sector, has always kept evolving and with all the rapid changes happening in the market, it is crucial for PR professionals to keep evolving, too.

Stop talking about it and just get it done: we need to be a climate-positive industry

Stop talking about it and just get it done: we need to be a climate-positive industry

As an industry we are great at talking - it is one of our strengths. However, sometimes we need a bit more action and that has probably never been more important than the need for an urgent response to the climate crisis.

Industry Voice: PR must do more to reflect the society it seeks to engage

Industry Voice: PR must do more to reflect the society it seeks to engage

What's better than a birthday party to celebrate the PRCA turning 50? Well, how about a birthday party with a purpose?

Pitch Witch: Make your focus on talent a top priority in 2020

Pitch Witch: Make your focus on talent a top priority in 2020

From politics to the commercial environment, these are turbulent times. How can we best prepare our businesses to not just survive, but thrive?

My personal experience tells me that we need an industry-wide miscarriage policy

My personal experience tells me that we need an industry-wide miscarriage policy

Recently, creative agencies Lucky Generals and Creature announced miscarriage policies, the essence being to remind staff that they can take time off work for their loss (Lucky Generals gives two weeks off for the mother or one week as the partner), and that it needn't be something that they have to keep private.

The key trends shaping health comms for 2020? It's all about data, storytelling and relevance

The key trends shaping health comms for 2020? It's all about data, storytelling and relevance

Effective healthcare communications is no longer the product of gut instinct and experience; in 2020, it has become a science in its own right.

The 'end of austerity' brings challenges and opportunities for public sector comms

The 'end of austerity' brings challenges and opportunities for public sector comms

The election result, and commitments from the Prime Minister, present a fresh set of opportunities and challenges for the public sector.

Nine UK PR agencies to watch in 2020

Nine UK PR agencies to watch in 2020

Departures, arrivals, new owners... recent weeks and months have brought major changes at some of the UK's biggest PR shops. Here are nine to keep an eye on in 2020.

From the editor-in-chief: PR employers must do more to aid staff under pressure

From the editor-in-chief: PR employers must do more to aid staff under pressure

Happy New Year. And it's important that it turns out that way. Mental wellness has become one of the pivotal issues for PR professionals.

All change at the top in the January C-suite transfer window

All change at the top in the January C-suite transfer window

A new year is heralding a dramatic and unprecedented set of big-name industry leaders departing agencies in PR's equivalent of the January transfer window.

'A visionary; always informed about the region' - remembering Harold Burson

'A visionary; always informed about the region' - remembering Harold Burson

Sunil John, founder of ASDA'A BCW and president of BCW Middle East, pays tribute to Harold Burson, who passed away last week aged 98.

2020: Are we in the future yet?

2020: Are we in the future yet?

How has the world of PR has changed in the past 20 years - and what might the birth of a new decade mean for the industry?

New territories: What the big changes over the decade in the Middle East tell us about 2020 and beyond

New territories: What the big changes over the decade in the Middle East tell us about 2020 and beyond

Camilla d'Abo, MD of APCO Worldwide Dubai, provides a retrospective look over the past 10 years as we head into a new decade.

Mental Wealth: how to tackle 'mindset' and get mentally 'fit' in 2020

Mental Wealth: how to tackle 'mindset' and get mentally 'fit' in 2020

Make your mindset a health priority to create more balance and harmony in both your working and personal life.

Fragility, responsibility, opportunity... Corporate comms trends for 2020

Fragility, responsibility, opportunity... Corporate comms trends for 2020

My 2020 vision: business risks and opportunities aplenty lie ahead in a fast-moving world of 'known unknowns'.

Brand wellness, going retro, 5G (and green everything)... consumer comms trends for 2020

Brand wellness, going retro, 5G (and green everything)... consumer comms trends for 2020

It's all about how green you can go in 2020. These are the top consumer trends to keep an eye out for in the year to come.

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.

Brexit storm provided PRs some cover from controversy - but no more

Brexit storm provided PRs some cover from controversy - but no more

It's a staple in the political calendar. On 2 January, rail fares rise in line with inflation, compounding commuter misery at returning to work after the Christmas break.

Scott Morrison's bushfire response is turning the public against him

Scott Morrison's bushfire response is turning the public against him

The definition of being patient is having the capacity to accept or tolerate delays, problems or suffering without becoming annoyed or anxious.

Brands: be cautious with your controversy

Brands: be cautious with your controversy

Modern conversation rarely allows for nuance. Balance feels boring next to the extreme, so the extreme travels further causing more outrage and division.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.