If there's an especially vicious strain of flu on the horizon, the best way to mobilise people to get vaccinated is to hit them with the fact that flu can kill, right?
As a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat.
"Influencer marketing is just meaningless and will burn itself out," says Lynne Franks in yesterday's PR Week article.
Arms-length body (ALB) PRs are well used to Whitehall edicts, not to mention a mountain of red tape if they want a ministerial blessing for large announcements, but on the face of it, the warning to stick to the Brexit script looks like micromanagement on steroids coming from No 10.
The pace of change has escalated so much since many businesses set 2020 as their sustainability goals' target date that we need a new gauge for 'progress'.
From a creative standpoint, it's very easy to tear apart the Conservative Party's meme depicting Jeremy Corbyn as a chicken. So let's start with that.
A downward turn in spending means communication houses have to adapt as businesses shrink their budgets.
Asking journalists to sign NDAs before you give them a story is illogical - and has wider implications for news
Have you heard the one about a PR who asked a journalist to sign an NDA? It made a good story...
It's more complicated than it seems.
Messengers matter more in a networked world; understanding an influential spokesperson's qualities is essential for effective corporate communication.
Most brands want to "break the internet" with their content and it is our job as PR practitioners to get them as close to achieving that as possible. But before that, we must first have an understanding of what trends are and how to distinguish them from fads.
This autumn's Global Fund Replenishment Conference provides a powerful and timely reminder of why we work in healthcare communications.
Most new Prime Ministers can expect a honeymoon period, but Boris Johnson will spend his first months in office focused on the UK's divorce from the EU.
What does a police social media officer do all day, and is it of any value? A recent article by The Sun suggests not, and the response to it shows others have their doubts.
Today, the notion of trust is constantly questioned in multiple ways and this lack of trust, in people and eco-systems, is seeping into the workforce - cue 'the crisis of confidence'.
It's a crying shame the hugely important Home Office campaign against knife crime has been dominated - and partly undermined - by a major PR misstep.
In the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work as much as celebrating what did
Creativity and innovation are the heart and soul of any company or organisation that wants to remain relevant.
On Boxing Day 1992, I attended my first football match. I remember vividly the ritual of travelling to Burden Park to watch Bolton Wanderers for the first time and the excitement about seeing a team on the up.
Agency Doctor: Not interested in the financial detail of your agency? You need to get on the case, now
Cash really is king in agency life, so you'd better make sure that you have an excellent handle on its critical role in, and flow throughout, your business.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.