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In the spotlight

Encouraging more women into tech roles is a question of good presentation - and internal comms

Encouraging more women into tech roles is a question of good presentation - and internal comms

Isn't it wonderful to see more women having a seat at the top table - long may equality hit the headlines and not be just a 'phase we went through'.

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Latest opinion

PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'

PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'

As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.

The truth about the state of public relations degrees

The truth about the state of public relations degrees

This week brought disappointing reports that public relations degrees at Bournemouth University are shutting their doors.

Social media killed the political star

Social media killed the political star

Labour has found itself at the heart of two Twitter storms in recent days, but both point to the weakness of its leadership, not a demonstration of its strength.

'Detailed data and positive action' - how comms pros can be at the forefront of fixing the gender pay gap

'Detailed data and positive action' - how comms pros can be at the forefront of fixing the gender pay gap

The Business, Energy, and Industrial Strategy Committee's output on gender pay gap reporting, released yesterday, is the latest Parliamentary broadside to be fired squarely at an issue the Prime Minister has condemned as a "burning injustice".

What does the latest Ofcom report mean for PR? (Spoiler: digital isn't going anywhere)

What does the latest Ofcom report mean for PR? (Spoiler: digital isn't going anywhere)

The Ofcom Communications Market Report 2018, published this week, tells the story of changing media consumption and behaviours in the UK. Here's what the PR industry should look at:

Flop of the Month: Elon Musk's reputation sinks to new depths with 'pedo guy' tweet

Flop of the Month: Elon Musk's reputation sinks to new depths with 'pedo guy' tweet

Tech billionaire Elon Musk has hardly shied away from controversy in his lively career.

What Jeremy Hunt's 'Japanese wife' gaffe says about political messaging in the UK and China

What Jeremy Hunt's 'Japanese wife' gaffe says about political messaging in the UK and China

It's 2pm, Beijing time, Monday. Two delegations - one British, led by Foreign Secretary Jeremy Hunt; the other Chinese, led by his counterpart Wang Yi - face each other across a table. Hunt's introduction breaks the ice with a faux-pas.

Facebook and Twitter should stick to their messaging amid stock market woes

Facebook and Twitter should stick to their messaging amid stock market woes

For the last two years, social media seemed surprisingly invincible. Facebook never became a ghost town despite multiple data sharing scandals, and Twitter, with a reputation as a haven for hate groups, kept posting ever-higher user numbers.

Top of the Month: Serena Williams adds modern everywoman to her brand on big return

Top of the Month: Serena Williams adds modern everywoman to her brand on big return

Throughout her illustrious career Serena Williams has tended to divide opinion.

Machiavellian spin doctors and 'ditzy blondes': wouldn't it be nice to end PR stereotypes?

Machiavellian spin doctors and 'ditzy blondes': wouldn't it be nice to end PR stereotypes?

If you work in PR - and I did for a few years at the start of my career - you are acutely aware of the stereotypes that persist.

Private Members' Bills can prove their worth as a parliamentary ice-breaker

Private Members' Bills can prove their worth as a parliamentary ice-breaker

Private Members' Bills came into the spotlight earlier this summer after Sir Christopher Chope infamously blocked proposed legislation to outlaw upskirting, but as we head into recess it is worth considering what their use means for the work of public affairs consultants.

What will social look like in the next 10 years?

What will social look like in the next 10 years?

When contemplating historical epochs, one tends to measure in centuries, not years. But such is the pace of change in the digital sphere, empires rise and fall quicker than you can say 'MySpace'.

Reputation management needs to go on the offensive

Reputation management needs to go on the offensive

Companies need to shake off their timidity and take a position on issues, and it's our job to give clients the confidence to do so, writes Lansons CEO Tony Langham.

A rebuttal of "In defence of the APPC"

A rebuttal of "In defence of the APPC"

The APPC Management Committee's proposal to merge with the PRCA has started a debate on how we move forward as an industry. I welcome that.

In defence of the APPC

In defence of the APPC

I was completely stunned by the announcement last week that the APPC Management Committee would be recommending the APPC is subsumed into the PRCA.

Real influence is at a premium - don't squander it on irrelevant stunts

Real influence is at a premium - don't squander it on irrelevant stunts

Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski.

My biggest gaffe: a testing pitch day featuring smoke, stress and sweat

My biggest gaffe: a testing pitch day featuring smoke, stress and sweat

Nicky Imrie, co-founder of The PR Network, made the mistake of testing out a potential client's product in the hours before they were due to pitch.

Two views on Elon Musk's 'Pedo guy' tweet and subsequent apology

Two views on Elon Musk's 'Pedo guy' tweet and subsequent apology

Tech billionaire Elon Musk referred to one of the British divers - instrumental in rescuing 12 schoolboys from a cave in Thailand - as a 'Pedo guy' during a Twitter spat. Today Musk apologised, adding that "his actions against me do not justify my actions against him".

National Lampoons: Four things POTUS' visit taught us about the state of our press nation

National Lampoons: Four things POTUS' visit taught us about the state of our press nation

There was always going to be a whiff of the Griswalds' in National Lampoon's European Vacation about President Trump's visit last week but, whether you love him or loathe him, it taught us all a thing or two about how to do our jobs.

It's important to celebrate the NHS at 70, but we must focus on the long-term plan

It's important to celebrate the NHS at 70, but we must focus on the long-term plan

The NHS' 70th 'birthday present' is an opportunity for healthcare comms professionals but there is no room for sentimentality, writes Incisive Health's Sarah Winstone.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.