The latest views from PRWeek's journalists, columnists and contributors - and Twitter

In the spotlight

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.

More …

Latest opinion

The power of media relations should not be lost on PR

The power of media relations should not be lost on PR

Do you pick up the phone, read a physical newspaper and get to know journalists, rather than bombarding them with inauthentic emails?

Parental leave: let's not judge the different choices mums and dads make

Parental leave: let's not judge the different choices mums and dads make

Maternity leave. Paternity leave. Parental leave. They're all the same, right?

PR is in urgent need of a strong, independent research sector

PR is in urgent need of a strong, independent research sector

The relationship between PR and research has always been controversial.

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.

What I hope to achieve as the new chair of FirePro

What I hope to achieve as the new chair of FirePro

I've been reflecting quite a bit recently about the future for communications professionals; what will we do? How will future communications teams operate? What skills we will need?

In an age of conscious consumerism, what makes a challenger brand stand out?

In an age of conscious consumerism, what makes a challenger brand stand out?

If someone had said five years ago 'soap on a rope' would make a comeback, you'd probably have had a good laugh at their expense.

The good, the bad, and the really ugly: lessons from the Khashoggi crisis

The good, the bad, and the really ugly: lessons from the Khashoggi crisis

In an age where the pen is mightier than the lord, killing a man of faith is condemnable, but to kill a man of free speech... sacrilege.

The 'overtime epidemic' in PR is a myth

The 'overtime epidemic' in PR is a myth

The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.

Ten things I learned in my first year in public sector comms

Ten things I learned in my first year in public sector comms

It can be frustrating - even heart-breaking at times - but it's a fantastic place to be, so here are 10 things that, on reflection, were valuable lessons to learn in my first year.

Oh bah humbug! I love Elton and John Lewis

Oh bah humbug! I love Elton and John Lewis

The new John Lewis ad broke late last week, and I think for the first time in its history it's creating a true marmite response. So which side of the fence am I on? Well, I just loved it.

Clearcast MD speaks out about abuse directed at staff following Iceland decision

Clearcast MD speaks out about abuse directed at staff following Iceland decision

The decision to block Iceland's Christmas spot has been widely misrepresented, with serious consequences.

PR agencies rebranding as PR agencies - please stop

PR agencies rebranding as PR agencies - please stop

I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.

RIP: the Christmas commercial (2011-2018)

RIP: the Christmas commercial (2011-2018)

It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.

Why immersive technology will transform communications across sectors

Why immersive technology will transform communications across sectors

Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.

'It's our role as industry leaders to be wide-eyed and build new things' - PR's next top model

'It's our role as industry leaders to be wide-eyed and build new things' - PR's next top model

In the wake of Martin Sorrell's claim that unification of brand services is the future, why does the PR industry insist on swimming in its own lane instead of leading the revolution?

Imagine if Downing Street cancelled a reporter's credentials and accused them of assaulting staff

Imagine if Downing Street cancelled a reporter's credentials and accused them of assaulting staff

Fake news has been a long running theme of Trump's presidency, although last week it seemed to be coming directly from the White House itself.

Forget SEO 'link building' - three metrics PR people should obsess over instead

Forget SEO 'link building' - three metrics PR people should obsess over instead

We've hit peak "link building". There's no bigger proof than seeing the PR industry damaging its most valuable currency in search of them: their relationships with journalists.

If Facebook sneezes, do other tech giants catch a reputational cold?

If Facebook sneezes, do other tech giants catch a reputational cold?

For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.

From the editor-in-chief: Creativity comes from real people, not structures

From the editor-in-chief: Creativity comes from real people, not structures

What matters more than the structure of your organisation and where the creatives sit is how they work and the value of what they are producing.

We let PR become a dirty word, now we are paying the price

We let PR become a dirty word, now we are paying the price

Last month, M&C Saatchi PR announced it was rebranding to M&C Saatchi Public Relations.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.