So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.1 comment
I first started in PR when Instagram didn't exist, Facebook ads weren't really 'a thing' and cost-per-click had yet to evolve into the giant performance marketing industry it is today.
As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.
We have an unlimited holiday scheme and I am not sure it works - but not for the reason you might think
I read yesterday's piece on unlimited holiday with interest, as I introduced a similar policy when launching Ready10, 20 months ago.
The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.
The year 2013 was a lightbulb moment for social content. It all started, innocently, when a blackout unexpectedly stopped play at the US Super Bowl.
It should be a straightforward symbol of remembrance for the war dead, but these days the humble poppy has a PR problem.
This week is Living Wage Week, when businesses large and small across the country raise awareness of their commitments to pay all staff a Living Wage.
At the risk of stating the obvious, most of the documents that appear to have been stolen from offshore law firm Appleby by way of hacking (not, as much of the media seeks to suggest, as a result of a "leak") are confidential.
To offer good news about the NHS to the media is like offering tofu to a tiger. Your chances of success are very small unless you lace that wholesome good news with something more, well, meaty.
After three years of studying a PR degree, I finally made it into PR - but do employers know what to expect from the grads they bring in?
Theresa May's keynote speech to the Conservative Party Conference was a make-or-break moment.
PR has evolved hugely over the years, for the better in my opinion, but old habits die hard and when consumers have an incredibly short attention span (I include myself here), there's no time for fluff.
There is no one left in PR who thinks that data doesn't have a role - or that a cuttings book and maybe a showreel are enough to persuade a client that they have got their money's worth.
If Pepsi's notorious Kendall Jenner protest march campaign shows how not to link a brand with a progressive issue or good cause, Burger King's new video demonstrates how it can be done in a sensitive and thought-provoking way.
Last week, the Financial Times released its OUTstanding list of the 100 most influential LGBT+ leaders in business.
During the recent crisis that has engulfed Ryanair, arguably the most damaging and enduring dent to its corporate brand and reputation has been the condemnation of the CEO, Michael O'Leary, by the company's employees.
When I arrived at Network Rail in spring 2014 we were trialling a paper press cuttings service and our cuttings book for the first week (UK only) was over an inch thick - more than my previous company, Unilever, would see globally.
The PR industry is unique in the sense that it's the people who matter. The success of an agency or consultancy is almost 100 per cent dependent on the people within it.
If you're 'bored of diversity' in the creative industries, you're bored of what fuels brilliant work
What a weekus horribilus for Justin Tindall. It all started on a yellow-skied Tuesday when Campaign pressed 'publish' on a piece in which he claimed he was "bored of diversity being prioritised over talent".
I can barely plan what I'm having for dinner tomorrow, let alone plan for 20 or 30 years into the future.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.