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Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

More than three quarters of firms pay men more than women, yet many (men) insist there is no such thing as the gender pay gap, arguing it is a statistical creation that allows women to feel hard done by.

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Latest opinion

Comms lessons from the Microsoft Outlook.com data breach

Comms lessons from the Microsoft Outlook.com data breach

News this week of Microsoft's Outlook.com data breach could not have come at a worse time for the software giant.

'If we don't value our ideas, why should anyone else?' PR360 panellists ask if PR can 'do it all'

'If we don't value our ideas, why should anyone else?' PR360 panellists ask if PR can 'do it all'

A panel at PRWeek's flagship, two-day PR360 conference - in Brighton on 9 and 10 May - will address the question: "Can PRs do it all? And should they try?" Here, two panellists offer their take.

What is the impact of Lush's decision to abandon social media?

What is the impact of Lush's decision to abandon social media?

The 2019 social media landscape is proving particularly challenging for brands.

The strength of numbers: using data to create more compelling and effective brand films

The strength of numbers: using data to create more compelling and effective brand films

Ahead of this year's Brand Film Festival Grey Consulting's Leo Rayman wants to fight against the forgettable.

Ten years on, what has PHE's Change4Life campaign achieved?

Ten years on, what has PHE's Change4Life campaign achieved?

It is 10 years since Public Health England launched Change4Life, England's first healthy lifestyle brand, which famously invited families to "eat well, move more and live longer".

Never ask for copy approval - it only ruins your relationships

Never ask for copy approval - it only ruins your relationships

Asking for copy proofing or approval is just one of many random acts of stupidity that tarnish the PR industry's reputation, argues Babel PR boss Ian Hood in this strongly worded column.

From humble beginnings to transforming UK PR - remembering Roddy Dewe and Nico Rogerson

From humble beginnings to transforming UK PR - remembering Roddy Dewe and Nico Rogerson

PR pioneer and Dewe Rogerson Group co-founder Roddy Dewe died last month, almost two years after the passing of Nico Rogerson. Former Dewe Rogerson director David Pollock reflects on the early days of the agency that helped change the face of financial comms.

Social prescribing is changing the political language of the NHS - and pharma needs to keep up

Social prescribing is changing the political language of the NHS - and pharma needs to keep up

A bottom-up revolution of community health services has come from relative obscurity to dominate the healthcare debate in the UK, and it puts traditional medicines in the back seat.

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

"Why is PR obsessed with being a profession?" ran a recent debate on Twitter, together with a discussion of the requirements of achieving formally recognised status.

EU Copyright Directive: We need to tame the Wild West of online activity

EU Copyright Directive: We need to tame the Wild West of online activity

There has been some misplaced outcry around the European Parliament's vote to adopt the EU Copyright Directive last week.

Part-time working isn't just for parents

Part-time working isn't just for parents

'Flexible and part-time working are concessions that agencies make for mums. They are detrimental to business and agencies only allow people to work in this way because they don't look very nice if they don't.'

I'm a comms chief who became the CEO and you can do it, too

I'm a comms chief who became the CEO and you can do it, too

For nearly twenty years, I worked steadily as a communications professional and even though I was a charity comms director, I never gave becoming a chief executive a second thought. Then, I became the CEO. By accident.

Industry voice: 'This is the year we will challenge PR and comms to do even better'

Industry voice: 'This is the year we will challenge PR and comms to do even better'

The PRCA's 50th anniversary is the time for the industry to look forward and plan for greater things.

As news organisations suffer, corporate journalism is booming

As news organisations suffer, corporate journalism is booming

Marketers are hiring editors and journalists to create branded content, not PR.

Debunking the anti-vaxxers: how communications can help

Debunking the anti-vaxxers: how communications can help

Thought your kid was safe from the measles? Think again. Experts say several diseases that are avoidable are making a comeback, and it's all due to people who refuse to vaccinate their kids.

Reputational fallout ensued for bank that tried to ditch flexible working

Reputational fallout ensued for bank that tried to ditch flexible working

The concept of flexible working is not only part and parcel of business life these days, for good reason, it is also part of the framework of employment legislation designed to eradicate discrimination in the workplace.

The 'dark side' needs to embrace the media - our futures are intertwined

The 'dark side' needs to embrace the media - our futures are intertwined

H+K Strategies Dubai senior consultant Scott Armstrong says it is vital PR and the media work together to safeguard the future of both industries.

How I found my new work/life balance after a life-changing experience

How I found my new work/life balance after a life-changing experience

In May last year my wife Kate and I had just had our second (my third!) child. I'd been trying to get to a place where I was happy with my work life balance and I had finally got there.

How to tell the development story that Stacey Dooley and Comic Relief missed

How to tell the development story that Stacey Dooley and Comic Relief missed

They say a picture tells a thousand words - but if it's a snap of Stacey Dooley perching a Ugandan child on her hip, it will then generate thousands more, debating the merits of white celebrity ambassadors.

The 'we' culture in public sector comms

The 'we' culture in public sector comms

I always look forward to my annual copy of the PRWeek Power Book, to try to spot those that I know or have worked with, as well as to read about their take on work and life generally.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.