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Three ways SME owners can raise their comms game and visibility during the COVID-19 crisis

Three ways SME owners can raise their comms game and visibility during the COVID-19 crisis

This is an unprecedented time for a lot of small businesses, which have neither bigger corporations' scale of operations, nor the advisors to help them navigate the difficult days that lie ahead.

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Latest opinion

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.

Threat or Transformation? Positive learnings in disruptive times

Threat or Transformation? Positive learnings in disruptive times

These are uncertain days. In times of crisis, it is easy to cling to familiar and tried-and-tested working methods that produce known results.

You’re not alone! Two survival guides to virtual pitching during the COVID-19 crisis

You’re not alone! Two survival guides to virtual pitching during the COVID-19 crisis

Anyone who takes part in client pitches is in new territory, now that social distancing and isolation measures are in place across the UK and beyond. So how can you do it virtually and still build chemistry?

Trust and authenticity are vital for comms and media during the pandemic

Trust and authenticity are vital for comms and media during the pandemic

As much as the phrase ‘nothing has changed’ came to define the communications failure of Theresa May’s premiership, ‘everything has changed’ looms large over Boris Johnson’s handling of the COVID-19 crisis.

'Controversial, but it created the conversation we need' - Creative Hits of the Week

'Controversial, but it created the conversation we need' - Creative Hits of the Week

In a change to the usual format, Threepipe head of PR Sophie Lennon accentuates the positives and focuses only on the campaigns that won her favour this week.

Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?

Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?

In the past few weeks there’s been a seismic shift in our collective mindset and a slow realisation that we have to change direction, permanently.

From shock to acceptance: how PR professionals are managing, and leading, during COVID-19

From shock to acceptance: how PR professionals are managing, and leading, during COVID-19

If last week was about shock, this week is about acceptance. And real leadership: political, business and moral. More of that in a moment.

'Stay silly, stay in touch, write it down' – mental health tips for working from home

'Stay silly, stay in touch, write it down' – mental health tips for working from home

As a qualified psychotherapist and agency MD, I’ve been struck over the past few days by the need to balance ‘business as usual’ (as much as possible when we’re all working from home) with the importance of taking care of our own – and our people’s – mental and emotional wellbeing.

Mitigating economic fallout for businesses and employees amid COVID-19

Mitigating economic fallout for businesses and employees amid COVID-19

China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.

Branson and beyond: are veteran corporate 'mavericks' acting like dinosaurs with comms in COVID-19 crisis?

Branson and beyond: are veteran corporate 'mavericks' acting like dinosaurs with comms in COVID-19 crisis?

When PRWeek was compiling a list of the 50 best PR campaigns of the past 50 years last summer, one name came up frequently: Virgin. And, naturally, its famous founder.

‘I will find it difficult’: an industry leader in his 80s discusses self-isolation

‘I will find it difficult’: an industry leader in his 80s discusses self-isolation

The new government regulations have meant that there's had to be a significant change in the way I, and many others, live and operate.

Coronavirus: How to connect the disconnected

Coronavirus: How to connect the disconnected

The phrases 'WFH' and 'self-Isolation' have never been more part of our daily vernacular.

'An improvisational dynamo' - What Inspires Me (WFH edition) with Clarity's Peter Bowles

'An improvisational dynamo' - What Inspires Me (WFH edition) with Clarity's Peter Bowles

Clarity PR’s newly appointed chief creative officer and Dynamo PR’s co-founder discusses things that inspire him professionally.

Coronavirus confusion: Pupils panic and teachers none the wiser after muddled message

Coronavirus confusion: Pupils panic and teachers none the wiser after muddled message

Following the lead of Wales and Scotland, the Government finally issued the directive we all knew was coming, ordering schools to close from tomorrow (20 March). But that wasn't all.

Serious times demand governments with a serious tone: can the PM rise to this challenge?

Serious times demand governments with a serious tone: can the PM rise to this challenge?

This week the government scaled up its communications about the coronavirus crisis.

Amid this shocking change, let’s strive to keep connecting better – with audiences and each other

Amid this shocking change, let’s strive to keep connecting better – with audiences and each other

For many years people in our business – comms, PR, advertising, the media – have been talking about ‘the unprecedented pace of change’. It has become an irritating cliché.

With the postponement of Euro 2020, what now for brands and the beautiful game?

With the postponement of Euro 2020, what now for brands and the beautiful game?

Matches have been called off, but football has not ceased to exist. Brands need to think creatively.

Will the coronavirus sort truly purposeful brands from the 'purpose-washers'?

Will the coronavirus sort truly purposeful brands from the 'purpose-washers'?

At some point in the future, I can imagine consumers asking brands that market themselves as 'purposeful': what did YOU do in the great COVID-19 outbreak?

How we rebuilt the House of Commons comms team in 18 months

How we rebuilt the House of Commons comms team in 18 months

A week is a long time in politics and a lot has happened in the 18 months since we became directors of communications for the House of Commons.

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

At times of crisis, business leaders often turn to communications professionals to guide them.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.