As leaders from business and government gather for the World Economic Forum in Davos this week, climate change will be high on the agenda.
The PR industry, much like the fashion and technology sector, has always kept evolving and with all the rapid changes happening in the market, it is crucial for PR professionals to keep evolving, too.
As an industry we are great at talking - it is one of our strengths. However, sometimes we need a bit more action and that has probably never been more important than the need for an urgent response to the climate crisis.
What's better than a birthday party to celebrate the PRCA turning 50? Well, how about a birthday party with a purpose?
From politics to the commercial environment, these are turbulent times. How can we best prepare our businesses to not just survive, but thrive?
Recently, creative agencies Lucky Generals and Creature announced miscarriage policies, the essence being to remind staff that they can take time off work for their loss (Lucky Generals gives two weeks off for the mother or one week as the partner), and that it needn't be something that they have to keep private.
Effective healthcare communications is no longer the product of gut instinct and experience; in 2020, it has become a science in its own right.
The election result, and commitments from the Prime Minister, present a fresh set of opportunities and challenges for the public sector.
Departures, arrivals, new owners... recent weeks and months have brought major changes at some of the UK's biggest PR shops. Here are nine to keep an eye on in 2020.
Happy New Year. And it's important that it turns out that way. Mental wellness has become one of the pivotal issues for PR professionals.
A new year is heralding a dramatic and unprecedented set of big-name industry leaders departing agencies in PR's equivalent of the January transfer window.
Sunil John, founder of ASDA'A BCW and president of BCW Middle East, pays tribute to Harold Burson, who passed away last week aged 98.
How has the world of PR has changed in the past 20 years - and what might the birth of a new decade mean for the industry?
New territories: What the big changes over the decade in the Middle East tell us about 2020 and beyond
Camilla d'Abo, MD of APCO Worldwide Dubai, provides a retrospective look over the past 10 years as we head into a new decade.
Make your mindset a health priority to create more balance and harmony in both your working and personal life.
My 2020 vision: business risks and opportunities aplenty lie ahead in a fast-moving world of 'known unknowns'.
It's all about how green you can go in 2020. These are the top consumer trends to keep an eye out for in the year to come.
Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.
It's a staple in the political calendar. On 2 January, rail fares rise in line with inflation, compounding commuter misery at returning to work after the Christmas break.
The definition of being patient is having the capacity to accept or tolerate delays, problems or suffering without becoming annoyed or anxious.
Modern conversation rarely allows for nuance. Balance feels boring next to the extreme, so the extreme travels further causing more outrage and division.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.