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Four ways brands can avoid a Revolut-style reputational hit over data

Four ways brands can avoid a Revolut-style reputational hit over data

Last week, digital bank Revolut was slammed for a "single-shaming" advertising campaign that was plastered across the London underground.

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Latest opinion

Western brands' lack of awareness makes them ill-equipped for crisis comms in China

Western brands' lack of awareness makes them ill-equipped for crisis comms in China

It would not be unfair to describe crisis management in China as a disaster zone for brands from the West, including a fair few from the UK.

Three reasons why you should follow a four-day week

Three reasons why you should follow a four-day week

It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.

Five ways to overcome your healthcare comms talent drought

Five ways to overcome your healthcare comms talent drought

Recruiting and retaining talent tops the charts of challenges facing PR agencies and in-house communication departments across all sectors.

A digital content bubble is bursting - and we helped inflate it

A digital content bubble is bursting - and we helped inflate it

So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.

The environmental impact of your PR stunt can harm the brand

The environmental impact of your PR stunt can harm the brand

Throughout 2018 plastic waste embedded itself deeply in the public consciousness, thanks to efforts of environmental campaigners and programmes such as the BBC's Blue Planet II.

Flop of the Month: Duke of Edinburgh delivers crash course in aloofness

Flop of the Month: Duke of Edinburgh delivers crash course in aloofness

In the face of some stiff competition, January's Flop of the Month ended up at the Duke of Edinburgh's car door as he issued a late, unsatisfactory apology that threatens to thwart a recent Royal reputational renaissance.

Deserved or unfair? Addressing the cynicism and criticism around Facebook's app integration

Deserved or unfair? Addressing the cynicism and criticism around Facebook's app integration

Friday's NYTimes article on the planned integration of their three key messaging services has created a flurry of interest, from trade and mainstream press.

Top of the Month: Greggs rolls over competitors and taps into vegan boom (with help from Piers Morgan)

Top of the Month: Greggs rolls over competitors and taps into vegan boom (with help from Piers Morgan)

Greggs provided a PR masterclass for the launch of its vegan sausage roll this month - with a little help from Britain's most love-to-hate TV presenter.

Communicating the NHS Long Term Plan to the public is vital for its success

Communicating the NHS Long Term Plan to the public is vital for its success

We fully support the call to action for the NHS locally that their implementation plans must be developed with input from the public, patients and, crucially, the people who work on the frontline.

Heroes and villains, police and thieves

Heroes and villains, police and thieves

The world is constantly changing and as professional communicators it is vital that we are also observers of the world around us. If we become trapped in our environment we can start to lose our effectiveness.

Bridging the reputation gap is a catalyst for business success

Bridging the reputation gap is a catalyst for business success

It is regularly said that we live in an era when businesses are more closely scrutinised than ever.

Five things I've learned since returning to corporate comms from maternity leave

Five things I've learned since returning to corporate comms from maternity leave

It's been a year since I've left my little munchkins at home and returned to work after 10 months of maternity - how time flies.

Dyson's reputational vacuum is entirely self-inflicted following his personal Brexit

Dyson's reputational vacuum is entirely self-inflicted following his personal Brexit

Phil Collins started it. The magician Paul Daniels, boxer Frank Bruno and composer Andrew Lloyd Webber were quick to follow.

Why PR people need to protect influencers' mental health

Why PR people need to protect influencers' mental health

Here's a test. Open Instagram and go through the first 10 posts. How many of them are from people you know?

What salmon spring rolls can tell us about the future of agencies

What salmon spring rolls can tell us about the future of agencies

Walking through town recently I strolled past a branch of a popular sushi chain; "READ OUR MANIFESTO" screamed a poster from the window.

The real PMT risks - who is the Gillette campaign really aimed at?

The real PMT risks - who is the Gillette campaign really aimed at?

Stealth marketing. Caught you out, didn't it? Clever, isn't it? Did you love it? Question it? Discuss it? Hate it?

From the editor-in-chief: Polarising Gillette campaign a slightly clumsy leap in the right direction

From the editor-in-chief: Polarising Gillette campaign a slightly clumsy leap in the right direction

We are only half way through January and 2019 has already given us a significant global corporate campaign to discuss.

My biggest gaffe: To assume is to make an ass out of 'u' and 'me'

My biggest gaffe: To assume is to make an ass out of 'u' and 'me'

Adrian Wheeler, partner, Agincourt Communications, PR and media trainer, and non-executive director at five consultancies, recalls a mortifying lesson in the importance of nailing the basics.

The benefits of the government's ethnicity pay-gap proposals are both moral and economic

The benefits of the government's ethnicity pay-gap proposals are both moral and economic

It's popular to quip that - as a consequence of Brexit - "there is no domestic policy agenda" and it's right that we consistently look back at the commitment to wide-ranging social reforms the Prime Minister promised to correct society's "burning injustices".

Agony Uncle: I fear I'm becoming the smallest client in my agency's life - should I move on?

Agony Uncle: I fear I'm becoming the smallest client in my agency's life - should I move on?

PRWeek's Agony Uncle answers questions on promotion problems, deciphering buzzwords, client priorities, and the single best piece of PR advice.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.