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In the spotlight

Most major news websites give reporters a byline, so why doesn’t the BBC?

Most major news websites give reporters a byline, so why doesn’t the BBC?

Working in a 24/7 news environment presents an array of challenges, most notably when coverage of a story contains inaccuracies or lacks sufficient balance.

Latest opinion

Why are lobbying and comms held in low regard? Stop shooting the messengers

Why are lobbying and comms held in low regard? Stop shooting the messengers

Our industry has had a dazzlingly bright spotlight shone upon it in recent years.

From the editor-in-chief: Bosses’ expectations for a real recovery put back by a quarter

From the editor-in-chief: Bosses’ expectations for a real recovery put back by a quarter

This article is part of The Knowledge, PRWeek's premium content offer.

Brands: don’t bait hate to get attention

Brands: don’t bait hate to get attention

Nobody on the Cadbury board Zoom will be shocked by the response to its recent ad, which received a backlash from some on social media for showing two men kissing with a Creme Egg – and if they were, that would be the most worrying part of this campaign, surely?

Frame 2021 healthcare campaigns around vaccines, tech, and impact of COVID-19

Frame 2021 healthcare campaigns around vaccines, tech, and impact of COVID-19

It's hard to know where to start without stating the obvious: last year was one like no other.

The ‘ABC’ of public affairs predictions for the year to come

The ‘ABC’ of public affairs predictions for the year to come

While many will be glad to see the back of 2020, it is far from clear that 2021 will be any better. But one thing is clear: there will continued political disruption and, with it, the need for public affairs advice.

From the UK editor: Interim Top 150 Barometer points to glass-half-full industry

From the UK editor: Interim Top 150 Barometer points to glass-half-full industry

This article is part of The Knowledge, PRWeek's premium content offer.

Normal is over and trust is paramount: the year ahead in public sector comms

Normal is over and trust is paramount: the year ahead in public sector comms

I approach this article with a slight sense of nervousness because, given the year we have just had, making predictions for 2021 can seem a bit foolhardy.

We are not a virus: why East Asian representation is more important than ever

We are not a virus: why East Asian representation is more important than ever

ESEA people went from the 'hidden minority' to being overrepresented in the media during the pandemic.

Media polarisation has fuelled political mobs in the US: are we next?

Media polarisation has fuelled political mobs in the US: are we next?

Fractious debate and toxic 'info bubbles' once appeared to be a uniquely American phenomenon, but no longer. With new entries such as Andrew Neil’s GB News, the UK's PR industry has to grasp the reality and its responsibility.

2021: a year that changes corporate comms, and in which corporate comms creates real change

2021: a year that changes corporate comms, and in which corporate comms creates real change

2020 was as horribilis an annus as we’ve had since the 1940s; but if you’re hoping that 2021 will be much better, I’d stop reading now.

Grab your joysticks: seven consumer comms trends for 2021

Grab your joysticks: seven consumer comms trends for 2021

I could have written you 21 trends for 2021 (not least because it sounds good), because marketing and communications have evolved more in the past year than they have over the past decade.

Leeds' social media team should have been cautioned over Karen Carney tweet

Leeds' social media team should have been cautioned over Karen Carney tweet

Leeds United FC’s social media team was caught badly offside when its tweet about comments by TV presenter and former England player Karen Carney predictably led to a social media pile-on and horrendous abuse.

Five New Year resolutions for agencies working with clients

Five New Year resolutions for agencies working with clients

During my career I’ve been lucky enough to work both agency- and client-side, and one of the most important things I have learned is the value of a great client-agency relationship.

Naysayers are wrong: millennials will not desert the industry because of COVID-19

Naysayers are wrong: millennials will not desert the industry because of COVID-19

What we really want is some kind of certainty about how this works out, and that is difficult when we can’t quite see the way ahead. But be in no doubt, the way ahead is emerging – and more quickly than many might imagine.

Failing to apologise? That’s criminal

Failing to apologise? That’s criminal

Given there’s been plenty to be sorry about in 2020, it’s no surprise there’s been plenty of apologies flying around.

A strong campaign is like a great murder mystery – and we’re the detectives

A strong campaign is like a great murder mystery – and we’re the detectives

People are often surprised I also write novels. Well, OK, just one complete novel so far… but it makes perfect sense when you think about it.

In defence of journalists refusing to include external links in their stories

In defence of journalists refusing to include external links in their stories

As journalists, our goals sometimes overlap with yours, but the outcome we’re trying to achieve is fundamentally different – and that's where tensions can arise.

Journalists give PR people a raw deal by not including links in their stories

Journalists give PR people a raw deal by not including links in their stories

I have recently witnessed a lot of conversation between PRs and journalists on the issue of asking for links in coverage.

People ridiculed XR’s demands but climate comms experts can learn from COVID-19

People ridiculed XR’s demands but climate comms experts can learn from COVID-19

Professional communication is more consequential than it has ever been. From Brexit to vaccine roll-out, it’s not hyperbole to say that our future depends on well-executed PR campaigns.

‘Terrified Tick-Boxers’ failed with this year’s Christmas campaigns

‘Terrified Tick-Boxers’ failed with this year’s Christmas campaigns

I was not surprised to see Coke’s 'Holidays are coming’ outperforming the latest brand efforts in the Christmas advertising stakes this year.

PRWeek's tops of the month

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

Top of the Month: Airbnb CEO gets 'human' tone right amid redundancies

It's not often a chief executive receives positive feedback after announcing a 25 per cent cut in their company's workforce.

Top of the Month: Doncaster Council’s social media team

Top of the Month: Doncaster Council’s social media team

What do a vicar, a tapas bar in Swindon and fearsome political journalist Andrew Neil have in common?

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

Top of the Month: Sainsbury's and peers rise to COVID-19 challenge

The coronavirus has been a massive test of whether firms that talk the talk on 'purpose' can walk the walk. In general, UK supermarkets have passed with flying colours.

PRWeek's flops of the month

Flop of the Month: Dominic Cummings

Flop of the Month: Dominic Cummings

Dominic Cummings: the strategist who was the most successful in the 2016 campaign to leave the European Union; the person who tapped into a pulse of dissatisfaction with ‘metropolitan elites’ to help win the 2019 general election; and, of course, Boris Johnson’s chief adviser – the man the Prime Minister apparently could not afford to lose.

Flop of the Month: Hiscox 'reputation' hit by pandemic

Flop of the Month: Hiscox 'reputation' hit by pandemic

Insurance firm Hiscox has built an impressive brand over the past decade, which made it the insurer of choice for many small firms, including PR agencies.

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

Flop of the Month: Wetherspoons boss Tim Martin sends wrong messages

In the battle of the UK corporate big beasts, one stood above all others as PRWeek's Flop of the Month.