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'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.

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Latest opinion

Boutique agencies are critical to the future of PR

Boutique agencies are critical to the future of PR

I first started in PR when Instagram didn't exist, Facebook ads weren't really 'a thing' and cost-per-click had yet to evolve into the giant performance marketing industry it is today.

Do we need women-only clubs to foster female entrepreneurs in PR?

Do we need women-only clubs to foster female entrepreneurs in PR?

As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.

We have an unlimited holiday scheme and I am not sure it works - but not for the reason you might think

We have an unlimited holiday scheme and I am not sure it works - but not for the reason you might think

I read yesterday's piece on unlimited holiday with interest, as I introduced a similar policy when launching Ready10, 20 months ago.

'Sorry' needn't be the hardest word for public sector organisations

'Sorry' needn't be the hardest word for public sector organisations

The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.

Does your brand content really need to be 'always on'?

Does your brand content really need to be 'always on'?

The year 2013 was a lightbulb moment for social content. It all started, innocently, when a blackout unexpectedly stopped play at the US Super Bowl.

The poppy has a PR problem

The poppy has a PR problem

It should be a straightforward symbol of remembrance for the war dead, but these days the humble poppy has a PR problem.

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

This week is Living Wage Week, when businesses large and small across the country raise awareness of their commitments to pay all staff a Living Wage.

Paradise Papers: Legal trouble awaits if media publishes without a public interest defence

Paradise Papers: Legal trouble awaits if media publishes without a public interest defence

At the risk of stating the obvious, most of the documents that appear to have been stolen from offshore law firm Appleby by way of hacking (not, as much of the media seeks to suggest, as a result of a "leak") are confidential.

Winning hearts and minds in the fight against NHS fraud

Winning hearts and minds in the fight against NHS fraud

To offer good news about the NHS to the media is like offering tofu to a tiger. Your chances of success are very small unless you lace that wholesome good news with something more, well, meaty.

What to expect when you hire a PR graduate

What to expect when you hire a PR graduate

After three years of studying a PR degree, I finally made it into PR - but do employers know what to expect from the grads they bring in?

Flop of the Month: Theresa May splutters through her make-or-break moment

Flop of the Month: Theresa May splutters through her make-or-break moment

Theresa May's keynote speech to the Conservative Party Conference was a make-or-break moment.

Three reasons why PR should start with a problem, not a headline

Three reasons why PR should start with a problem, not a headline

PR has evolved hugely over the years, for the better in my opinion, but old habits die hard and when consumers have an incredibly short attention span (I include myself here), there's no time for fluff.

Former GCS deputy director: BBC should publish its audience data for news

Former GCS deputy director: BBC should publish its audience data for news

There is no one left in PR who thinks that data doesn't have a role - or that a cuttings book and maybe a showreel are enough to persuade a client that they have got their money's worth.

Top of the Month: Burger King 'bully' video shows top brands can tackle tough topics

Top of the Month: Burger King 'bully' video shows top brands can tackle tough topics

If Pepsi's notorious Kendall Jenner protest march campaign shows how not to link a brand with a progressive issue or good cause, Burger King's new video demonstrates how it can be done in a sensitive and thought-provoking way.

What you see is what you get: Why LGBT+ visibility in comms remains vital

What you see is what you get: Why LGBT+ visibility in comms remains vital

Last week, the Financial Times released its OUTstanding list of the 100 most influential LGBT+ leaders in business.

The Ryanair debacle this autumn shows the rising importance of employee influence

The Ryanair debacle this autumn shows the rising importance of employee influence

During the recent crisis that has engulfed Ryanair, arguably the most damaging and enduring dent to its corporate brand and reputation has been the condemnation of the CEO, Michael O'Leary, by the company's employees.

"Our 'share price' is our reputation" and other comms lessons from my time at Network Rail

"Our 'share price' is our reputation" and other comms lessons from my time at Network Rail

When I arrived at Network Rail in spring 2014 we were trialling a paper press cuttings service and our cuttings book for the first week (UK only) was over an inch thick - more than my previous company, Unilever, would see globally.

Five ways to fast-track graduates... for their benefit and yours

Five ways to fast-track graduates... for their benefit and yours

The PR industry is unique in the sense that it's the people who matter. The success of an agency or consultancy is almost 100 per cent dependent on the people within it.

If you're 'bored of diversity' in the creative industries, you're bored of what fuels brilliant work

If you're 'bored of diversity' in the creative industries, you're bored of what fuels brilliant work

What a weekus horribilus for Justin Tindall. It all started on a yellow-skied Tuesday when Campaign pressed 'publish' on a piece in which he claimed he was "bored of diversity being prioritised over talent".

Convincing people to look after their future selves with pensions is a huge comms challenge for DWP

Convincing people to look after their future selves with pensions is a huge comms challenge for DWP

I can barely plan what I'm having for dinner tomorrow, let alone plan for 20 or 30 years into the future.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.