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In the spotlight

Stop chasing your next promotion and focus on gaining experience instead

Stop chasing your next promotion and focus on gaining experience instead

Ambition is an essential trait in the development of any comms consultant; it pushes you on, keeps challenging you, and ultimately makes you a better practitioner.

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Latest opinion

Prince Andrew and the Lib Dems made the same PR mistake

Prince Andrew and the Lib Dems made the same PR mistake

If we'll remember 2019 for anything, it probably won't be public relations. Let's be honest, we've not had a vintage year, at least on the face of it.

The General Election Diaries: Voters want to weep or scream

The General Election Diaries: Voters want to weep or scream

PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes throughout the election campaign.

Renaissance artist to Monty Python star... What Inspires Me, with Karmarama's Jamie Mancini

Renaissance artist to Monty Python star... What Inspires Me, with Karmarama's Jamie Mancini

What gets Karmarama creative director Jamie Mancini's ideas whirring?

Take a leaf out of Google's book - take risks and prepare to 'fail forwards'

Take a leaf out of Google's book - take risks and prepare to 'fail forwards'

At the start of the decade, Google set up a research department dedicated to 'Moonshot' projects. X was launched in 2010 - then called Google X - to solve the world's biggest problems with radical new ideas.

I co-ordinated the comms response to flooding while trapped in a shopping centre

I co-ordinated the comms response to flooding while trapped in a shopping centre

One afternoon in early November public-sector comms chief Carrie Goodwin became trapped by the flooding at Meadowhall in Sheffield, forcing her to co-ordinate the comms response from within the shopping centre as the situation quickly escalated. This is her account of the first few hours.

The industry's diversity deficit is not the fault of recruitment agents

The industry's diversity deficit is not the fault of recruitment agents

I read Arvind Hickman's piece on 27 November - 'Recruitment agents accused of discrimination....' - with interest and, as someone who has worked in recruitment in our industry for my entire career, felt I had to respond.

The General Election Diaries: Public feels forced to choose the least awful leader

The General Election Diaries: Public feels forced to choose the least awful leader

PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes in the weeks leading up to the general election.

PR creatives must abandon collective imposter syndrome

PR creatives must abandon collective imposter syndrome

I recently met my mentee, Dima Vasilenco, a senior account executive at Nelson Bostock Unlimited, as part of the PRWeek Creative Mentoring scheme.

Disconnected messages in a connected world

Disconnected messages in a connected world

Despite being in the game of the shared word, many PR houses fail to properly communicate.

PR has a newfound fetish for creative directors but the strategist is key

PR has a newfound fetish for creative directors but the strategist is key

I remember when creative directors in PR were about as rare as chequebooks. But now it seems like no agency is complete without at least one of its very own bearded, bespectacled ideas generators.

Google Trends: there's only one winner of the Christmas campaign battle

Google Trends: there's only one winner of the Christmas campaign battle

Christmastown is only big enough for one dragon.

Top of the Month: Attenborough and BBC's subtle change of tack might just change the world

Top of the Month: Attenborough and BBC's subtle change of tack might just change the world

Moving the conservation message to the heart of Seven Worlds, One Planet is paying dividends for Sir David Attenborough's relentless pursuit of real behavioural change.

Why you should say 'sorry' in politics - and in the business world - but only if you mean it

Why you should say 'sorry' in politics - and in the business world - but only if you mean it

Sorry seems to be the hardest word for both party leaders to say at the moment.

The General Election Diaries: Are manifesto commitments achieving cut-through with the public?

The General Election Diaries: Are manifesto commitments achieving cut-through with the public?

PRWeek has partnered strategy and insight consultancy BritainThinks to take the temperature of the nation and its response to politicians' attempts to win their votes in the weeks leading up the general election.

Flop of the Month: Prince Andrew's reputation in tatters after Newsnight interview disaster

Flop of the Month: Prince Andrew's reputation in tatters after Newsnight interview disaster

Recent weeks have seen some truly awful media interviews.

We need to change the conversation around animal research

We need to change the conversation around animal research

Animal research has long been a controversial issue: the debate is emotive and highly divisive, yet it has done little to capture the public imagination in the way that other social justice movements, such as climate change and #MeToo, have managed to achieve.

Awards show future of PR in the Middle East region 'in safe hands'

Awards show future of PR in the Middle East region 'in safe hands'

If ever you want to feel confident about the future of the industry in this region, look at that list of finalists in this years MEPRA awards, says Four Communications Ray Eglington.

Politicians' love/hate relationship with social media

Politicians' love/hate relationship with social media

Politicians cannot stop criticising social-media companies for failing to take action against 'fake news' or tackle abuse, and they play the fall guy to make politicians look strong.

'Choose emotion over function' - how to create a great financial services campaign

'Choose emotion over function' - how to create a great financial services campaign

Receiving a financial services brief once saw creatives recoil in horror... and I totally understand why.

The Election Diaries: leaders deadlocked following debate and voters view them as 'weasel, fox, snake, or sloth'

The Election Diaries: leaders deadlocked following debate and voters view them as 'weasel, fox, snake, or sloth'

The turning point for me in the 2017 campaign was when a focus group participant told me that she'd trust Theresa May to look after her house when she went on holiday - but not to look after her pet cat.

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.