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The latest technology PR news.
Got a story? Contact Sam Burne James on 020 8267 4940 or sam.burnejames@haymarket.com
Pitching car crashes: Throwing up, sleeping with the client (and the client falling asleep), boardroom piglet
From throwing up on the boardroom table to sleeping with clients, not all pitches go to plan. Here are some of the best 'car crash' pitch stories doing the rounds.
YouTube is hiring someone to 'develop empathy' with creators
The new hire will serve as the "creator's voice" in internal conversations.
The PR Show podcast: 'Stop commoditising PR' and 'be prepared before you pitch'
Procurement teams need to stop treating PR and comms as commodities like "photocopier paper or hand towels", while some agencies need a big wake-up call when it comes to preparing for the process.
From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching
Chemistry sessions are universally popular, but there are a litany of pitching sins keeping agency leaders up at night. Today, PRWeek's latest analysis of pitching looks at what agency leaders consider the dos and don'ts of the pitch process.
'A shallow, time-wasting beauty parade' - what agency leaders really think about pitching
Is the pitch process fit for purpose? PRWeek approached agency leaders to find out what they really think, in the first part of a series that investigates pitching.
'A smilier version of the NRA' - Industry voices want Facebook, Google broken up
W Communications founder Warren Johnson and other marcoms experts have called for tougher regulation of Facebook and Google. They rubbish claims social media are only 'tech platforms' and describe the powerful tech lobby as "a 'smilier' version of the NRA", among other things.
Uber combines marketing, comms under PR lead Jill Hazelbaker
The ride-hailing company is restructuring to create a 'unified narrative.'
Former Borkowski & M&C Saatchi pair launch agency to 'repair tainted reputation of PR'
Former Borkowski PR and M&C Saatchi colleagues Andrew Olley and Oli Goss have set up a new communications agency looking to "repair the tainted reputation of PR", PRWeek can reveal.
Blurred makes quartet of senior hires to support international growth
Launched in October last year by Nik Govier, Katy Stolliday and Stuart Lambert, the consultancy has made four senior hires to support the firm's growing portfolio of international clients.
Cost of London PR commute from outside M25 is 16 per cent of pay
PR professionals living in the 17 most popular commuter towns outside of London pay about 16 per cent (£5,622) of their average take home pay on their commute into work, PRWeek can reveal from a new study by Tyto.
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