The latest technology PR news.
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GPS technology giant Garmin launches PR agency review

GPS technology giant Garmin launches PR agency review

Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR pitch in the UK and Ireland, PRWeek can reveal.

In brief: Ogilvy France's new PR head, CommsCo expands, wins for Riot, Milk & Honey, Instinctif and Wild West

In brief: Ogilvy France's new PR head, CommsCo expands, wins for Riot, Milk & Honey, Instinctif and Wild West

Sportsbeat launches sister brand, We Are Social grows management team, wins for Riot, Milk & Honey, Instinctif and Wild West, and more from PRWeek UK.

In brief: Onions joins WPR, FHF aces Tie Break Tens pitch, account wins for Dynamo, White Tiger, MacComms

In brief: Onions joins WPR, FHF aces Tie Break Tens pitch, account wins for Dynamo, White Tiger, MacComms

WPR hires Grayling's Onions, FHF set tennis competition brief, wins for Dynamo and MacComms, and more from PRWeek UK.

HP Inc. upgrades minority representation on agency teams

HP Inc. upgrades minority representation on agency teams

People from underrepresented backgrounds now make up more than a third of account teams working for the company.

Ketchum study: Tech can't ignore young people's concerns

Ketchum study: Tech can't ignore young people's concerns

The research found widespread worry and fear among digital natives, who could demand change from Big Tech.

Brands in motion: Brexit Britain responds better to 'rational' comms

Brands in motion: Brexit Britain responds better to 'rational' comms

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.

Netflix hires Rachel Whetstone as global comms chief

Netflix hires Rachel Whetstone as global comms chief

Whetstone joins the streaming giant after years of high-profile comms roles at tech giants Facebook, Uber, and Google.

Arcserve names Red Lorry Yellow Lorry AOR

Arcserve names Red Lorry Yellow Lorry AOR

The agency will represent the tech firm in the U.S. and U.K.

Spire Global hires James Pearson as comms head

Spire Global hires James Pearson as comms head

Pearson has also worked at Shazam and Grooveshark.

Salesforce hires AT&T's Brad Burns as chief communications officer

Salesforce hires AT&T's Brad Burns as chief communications officer

Burns was most recently SVP of corporate comms for AT&T Communications.

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