The latest technology PR news.
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Consumer tech editorial focusing more on deals, research finds

Price promotions and gifting occasions accounted for a quarter of all consumer tech brand coverage in the past 12 months, new research reveals.

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‘At times like this, you must be indispensable’ – tech PR firms cautious as digital giants cut jobs

If you work in tech PR, you could be forgiven for being more than a little nervous about the future – with some of the world’s biggest tech companies haemorrhaging staff.

Smart phone screen displaying OmnicomMediaGroup logo

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Still from Amazon ad

Amazon enlists Taika Waititi to direct Christmas ad

'Joy is made' has been created by Lucky Generals.

Photo of Elon Musk alongside his Twitter feed

Advertisers hit pause ahead of Twitter staff cuts

Blue chip companies are nervous about Elon Musk’s ownership; Twitter staff have been warned about severe global cuts.

Still from O2 ad.

O2 highlights data poverty in Christmas ad featuring a snowgran

The campaign has been created by VCCP.

Twitter headquarters image

Mass layoffs at Twitter ravage comms team

Comms staffers have been using social media to thank their coworkers and say goodbye.

Photo of protests in Iran.

WhatsApp responds after Iran restricts access

As protests take place in the country, the Iranian government has also limited access to Instagram and more of the internet in general.

Martin Harkin headshot

Method hires Martin Harkin as global business development head

Harkin is coordinating opportunities among sister agencies Method, Harvard and Sling & Stone.

tiktok photo illustration

TikTok promotes Kudzi Chikumbu to lead creator marketing

Chikumbu has worked at the ByteDance-owned company for more than six years.