08:50 Chair’s opening remarks
Ruby Aryiku , Co-founder and Head of PR, We Are VAMP
09:00 Innovating to make a real impact on business value and performance
Panel discussion
- As employees are considered the most valuable asset, how do you realign your communications strategy to support your company’s strategic vision?
- How do you enable an employee experience that creates a true dialogue with your staff?
- Technology as an enabler in creating seamless employee experience
- The real challenge – how do we keep remote workers engaged with the wider organisation?
Patrik Edvardsson
, Internal Communications Manager – Corporate Affairs,
Linklaters
Jo Bleasdale
, Director of Internal Communications,
Entain
09:45 Providing a platform to energise and inspire during an unprecedented time of social distancing
Fireside chat
- Keeping a global workforce engaged and connected while physically apart through new, creative digital programmes
- Drawing on employees’ shared passions to create impactful internal communications programming that can be leveraged at any organisation
- Equipping employees with content and resources to help navigate the new remote working reality
- Emphasising the importance of senior leader participation and engagement
- Always bring it back to the basics – building on a strong functional and cultural foundation
James Brown , CEO, WTV Global
10:10 Coffee break
10:40 Building a successful internal communications strategy in times of transformation and crisis
Presentation
- Top tips to setting the right aspirations for internal communications function within the business – the power of “Putting leadership at the heart of everything we do” approach
- COVID-19 pandemic as a real game changer in raising the profile and elevating the role of internal communications from tactical function to strategic advisor
- Designing a winning channel strategy mix, content planning and structuring your team for success – from design to implementation
- Developing a new hybrid working model – lessons learned
Vicki Davies , Director of Internal Communication, National Highways
11:05 How can internal comms impact employee wellbeing and mental health?
Panel discussion
- Exploring the growing role of internal communications department in supporting employee wellbeing
- The link between employee wellbeing and diversity, equity and inclusion
- Supporting the wellbeing activities in our internal communications organisations and ensuring we take care of ourselves too
Becky Murch , Head of Internal Communications, Bristol Clinical Commissioning Group
Fiona Murton-Taylor , Internal Communications Manager, John Whitgift Foundation
Vicki Davies , Director of Internal Communication, National England
11:50 The role of internal communications in creating more diverse and inclusive organisations
Presentation
- Building a company culture where everybody feels included and valued - and how that drives towards organisational goals
- The role of internal communications in celebrating diversity and inclusion - without losing authenticity
- Best practice and tips for creating and executing an inclusive internal communications plan
Marghaid Howie , Global Head of Social Media & Continuity Communications, Thoughtworks
12:15 Networking Lunch
13:15 Proven ways to measure the strategic value of internal communications
Case study
- How do you quantify and measure the impact of internal comms?
- Building the right mindset beyond the measurement of outputs and incomes - pushing for communication objectives that can be measured in terms of behaviour and actions
- Debating the impact of new ways of working on measurement challenges
Noha Al Afifi , Director of Marketing Comms, Arthritis Action
13:40 Promoting company culture through internal communications - how to make communication a conversation?
Case study
- Crafting authentic internal network by aligning communication channels and company culture
- Engaging in dialogue in a crisis to stay connected to employees - how do you promote active communication behaviours?
- Creating compelling personas to improve the success of your digital first internal communication strategy
Kirsty Walden , Head of Internal Communications, Virgin Media O2
14:10 Coffee break
14:30 Realising the true potential of internal communications – what does the future hold for the function?
Panel discussion
- What role does internal communication play in helping to transform organisations?
- How do you remain agile and innovative whilst communicating effectively to a changing workforce?
- Discussing the need for upskilling and the internal communications talent challenge
- Understanding people, cultures and new ways of working to achieve higher levels of employee engagement and productivity
Michelle Wade , Head Of Communications, Managed Services and Projects & Consulting, Cloud Infrastructure Services, Capgemini
Zoe Shaughnessy , Head of Internal Communications, British Heart Foundation
Noha Al Afifi , Director of Marketing Comms, Arthritis Action
Marghaid Howie , Global Head of Social Media & Continuity Communications, Thoughtworks
15:15 Chair’s closing remarks
15:30 Close of conference
Speaking opportunities
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