Agenda


08:30 Registration and refreshments
08:50 Chair’s opening remarks

Phil Askham, Global Head of Employee Communications, HSBC

09:00 Innovating employee engagement on any budget

Case study presentations and panel Q&A

  • Hear from a range of organisations with varying budgets on how they’ve incorporated creativity into engaging their employees
  • Exploring a spectrum of budgets to make innovation attainable, achievable and practical

Helen Schick, Head of Internal Communications, Alzheimer’s Society
Zoe Vafadari, Director of Internal Communications and Engagement, TalkTalk

Breakout Sessions
09:40 Demystifying AI to a cautious audience
  • Reassuring your workforce through times of technological change
  • Addressing the fear around unemployment caused by breakthroughs in artificial intelligence
  • Creating a workforce culture that is comfortable and secure with technological advancement

Kerry Sheehan, Director and Chair, CIPR AIinPR Panel, Verve Communications

09:40 Building the value of internal communications in an organisation

Case study presentation and Q&A

  • First hand account of transforming internal communications from a postman function to a strategic function
  • The basics of making internal communications central to your organisation’s success

Mark Tittle, Head of Internal Communications, Just Eat

10:20 Morning refreshments and networking
Breakout Sessions
10:50 Reaching a remote workforce

Case study presentation and Q&A

  • Creative ways of reaching a workforce that might not have access to the same everyday tools
  • Catering your internal communications to prevent disconnection of remote workers
  • Using mobile to reach your non-desk workforce
Cyrus Akrami, Head of EMEA Marketing, Workplace by Facebook
Daniel Davis, Engagement and Communications Manager, Honest Burgers
10:50 Catered communications: Shaping your communications to your audience
  • Understanding how your audience wants to be communicated with to better understand what tools to use
  • Managing a diverse workforce and going deeper than generalised target groups
  • Gain more meaningful insights into what success looks like with different audiences

Cary Rueda, Internal Communications Advisor

11:30 Mental health in the workplace and the role of internal communications

Panel discussion and Q&A

  • As a focus on mental health becomes more ingrained in the workplace what role does internal communications play in delivering this culture?
  • How to create, build and communicate a mentally healthy workplace culture
  • Supporting and encouraging a more open and honest conversation in your organisation

Andrea Ann Mattis, Global Internal Communications Manager, Collinson
Satnam Kaur, Head of Internal Communications, Priory Group
Jane Fordham, Founder, Jane Fordham Consulting

12:10 Networking lunch
13:10 Co-creating campaigns: How marketing and internal communications can work together

Case study presentation

  • Repurposing an external campaign internally to create consistent messaging
  • Building campaigns that borrow from external marketing techniques
  • Rethinking how to create more engaging and creative campaigns

Matt Slater, Head of Internal Communications, AIG

13:10 Roundtables

Topic 1: Connected executives

More and more research points to the fact that people want and expect accessible and visible leaders; with 91% employees recently saying that “leadership that communicates directly and transparently” is an important reason to stay in their current job. Attendees will discuss their different approaches to getting their executive teams active and engaged and in doing so showing the value of IC.

Abby Guthkelch, Global Communications Solutions Lead, Workplace by Facebook
Nick Howard, Partner, Brunswick Group

Topic 2: Employee advocacy

How important is employee advocacy? Should it be more of a priority than engagement? Attendees will discuss how to determine which suits your business strategy best.

Vanessa Unwin, Group Head of Internal Communications, Hitachi Rail

Topic 3: Workplace channels

Attendees will discuss how to optimise internal communications through certain channels and how to avoid communication overload.

Mark Tittle, Head of Internal Communications, Just Eat

Topic 4: Employer brand

What role should IC play in building an employer brand? Attendees will discuss whether IC should be doing more than just communicating the brand and how to be more involved in the strategy. 

13:50 Getting employer brand right

Presentation

  • Learn the importance of creating and communicating an employer brand that will stand out
  • Creating a consistent and strong set of employer values for business success
  • Communicating your reputation and promise as an employer

Áine Murphy, Head of Internal Communications and Engagement, Scope

14:20 Chair’s closing remarks

Phil Askham, Global Head of Employee Communications, HSBC

14:30 Close of conference

Speaking opportunities
Please contact Noor on +44 (0)20 8267 4093 or noor.hafez@haymarket.com.

Sponsorship and exhibition opportunities
Please contact Steve on +44 (0)20 8267 8092 or steven.forsdick@haymarket.com.

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.