Agenda


09:00 Morning refreshments and networking
09:30 Chair's opening remarks

Jennifer Thomas, Head of Internal Communications, Direct Line Group

09:35 Developing employee experience to nurture engagement and advocacy

Opening keynote address and Q&A

  • Creating experiences that set apart the organisations consistently voted by employees as the best places to work
  • Combining the power of Culture + Technology + Data to create Engagement and deliver great experiences at every stage of the employee journey

Amanda Atkinson, Senior Manager Employee Communication & Engagement, Salesforce

10:05 Tackling the generation gap: Managing a diverse workforce

Panel discussion and Q&A

  • Handling the challenges of an increasingly diverse workforce, and overcoming the communications challenges this presents
  • Addressing the individual and avoiding over-generalising target groups such as "millenials"

Mark Covell, Head of Corporate Communications, Bournemouth University
Richard Walden, Head of Internal Communications, Heathrow
Rachel Mason, Internal Communications Manager, Wellcome Trust

10:45 Morning networking break
11:30 Making measurement meaningful

Presentation and Q&A

  • Best practice approaches for proving the ROI of internal communications
  • Making measurement meaningful to your organisation
  • Sharing your IC success with the C-Suite

Chloe Foy, Strategist, Synergy Creative

12:00 Ethics and communicating authentically

Presentation and Q&A

  • How IC can help build trust so that employees feel comfortable and supported
  • Staying true to your organisation’s values by reinforcing and embedding them effectively
  • How ethical and authentic communications can help avoid a crisis – or rebuild trust afterwards

Katherine Bradshaw, Head of Communications, Institute of Business Ethics

12:30 Networking lunch
13:30 Roundtable working groups

During this interactive session delegates will have the opportunity to work with a group of their peers to solve an internal communications challenge. Each of the five themed tables will be headed by a group leader who will introduce the scenario and lead the discussion. This is a great opportunity for delegates to benefit from the experience of other delegates.

  • Roundtable 1: Channel strategy

What is the best channel mix for internal communications? During this interactive discussion, attendees will discuss different channel strategy models and which approaches work best.

  • Roundtable 2: Employee advocacy

Employee advocacy should be a crucial part of the communication mix. If done well, it can attract the best talent and boost brand marketing. Attendees will discuss the best way to approach employee advocacy and how to build a programme from scratch.

  • Roundtable 3: Employer brand

The growing expectation of talent has put pressure on organisations to ensure they have a strong employer brand. Attendees will discuss steps to implement an employer brand strategy and what metrics and KPIs you can put in place to measure it.

  • Roundtable 4: Measurement

In this interactive discussion, delegates will assess the most effective tools and techniques currently being used to measure your internal comms campaigns.

  • Roundtable 5: Change communications

Communicating change to employees is a challenge and if not planned and executed well, you risk losing talent and damaging your employer brand. In this session, attendees will discuss how IC practitioners should manage change in 2018 and how to plan change programmes.

14:45 Afternoon networking break
Breakout Sessions
15:05 Be a master storyteller

Interactive workshop

  • The art of storytelling- understanding the neuroscience and seven basic story plots
  • Applying storytelling techniques in business- what makes a good corporate story and examples of brand and product stories
  • Story development & pitching- using scenarios to prepare your own story plot and pitch practise

Suzanne Ellis, Director, Lansons

Alice Stevens, Management Communications, Givaudan

15:05 Building a team from scratch

Interactive workshop

  • Putting a team together with the elements essential to success, including on a tight budget
  • Embedding the concept of an internal communications team into an organisation when one hasn’t existed before

Nazaneen Challawala- Hatimi, Country Communications for North & South Europe AIG Europe

15:45 Swap or stay
Breakout Sessions
15:55 Winning the support of the board

Interactive workshop

  • Using measurement techniques to promote the effectiveness of internal communications
  • Increasing investment and prestige by establishing internal communications as a key business function
  • Hear a case study of the techniques the Travelodge team used to pitch to the board, and the key challenges they faced
15:55 Bridging the gap: Communicating with remote employees

Case study presentation and Q&A

  • Making remote workers feel cared for and part of the wider team
  • Introducing flexible working and overcoming the IC challenges
  • Engaging remote workers and preventing them from becoming disconnected

Stephen Boyle, Head of Internal Communications, Bayer

16:35 Chair's closing remarks
16:40 Close of conference

Speaking opportunities
Please contact George on +44 (0)20 8267 4171 or george.turner@haymarket.com.

Sponsorship and exhibition opportunities
Please contact Steve on +44 (0)20 8267 8092 or steven.forsdick@haymarket.com.

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.