Wednesday 23 November 2022

09:30 Chair’s opening remarks

John Harrington, Editor, PRWeek UK


DELIVERING RELEVANT COMMUNICATIONS

09:40 Ensuring your communications are relevant - what can you learn from your colleagues in marketing about targeting?

  • Segmenting your internal data to identify meaningful employee groupings
  • What do targeted internal communications mean for inclusivity?
  • How could your internal marketing colleagues help?
  • What should be the relationship between internal comms and marketing?

Marghaid Howie, Global Head of Social Media and Continuity Communications, Thoughtworks


DEPICTING THE WORKPLACE OF THE FUTURE

10:05 Adapting your internal communications channel strategy towards hybrid working; what will the workplace look like in two years?

  • Knowing where your people are working when - to select the right media for your message
  • Managing hybrid internal events - optimising in-person experience while continuing to include those who cannot be there physically
  • Motivating and engaging staff when they are working from home through inspiring communications
  • Becoming acquainted with new tools and technologies that can support communication with a hybrid workforce - deciding which tools to adopt
  • Adopting communications channels your employees are using outside of work - is there a role for the metaverse and QR codes?

10:30 Morning networking break


MANAGING STAKEHOLDER RELATIONSHIPS

11:00 PANEL DISCUSSION: Balancing act: what is the right relationship between HR and internal comms?

  • Creating an effective working relationship between human resources and communications
  • Should HR have more access to / exposure through IC than another stakeholder and vice versa?
  • When should HR give the communications function space to do its thing?
  • Clear reporting lines: exploring the pros and cons of different organisational and ownership structures for IC

Himangini Khanna, Global Head of People Engagement, Epidemic Sound

Jennie Rayner, Head of Internal Communications, Department for Levelling Up, Housing and Communities


11:40 DOUBLE FIRESIDE CHAT: Managing executive communications - supporting your senior leadership team

  • Ensuring consistency between your leadership’s external and internal communications
  • Persuading leaders to reflect your desired culture and positive work life balance
  • Encouraging leaders to be empathetic and vulnerable with employees, in a safe way
  • Giving equal share of voice to different functions: Managing demands and expectations of senior stakeholders vying to broadcast their messages
  • Staying objective - what does the business really need to know?

May Holloway, Head of Internal Communications, British Transport Police

Satnam Kaur, Director of Internal Communications and Engagement, Priory MEDIAN


12:25 Networking lunch break


COMMUNICATIONS THAT HIT THE RIGHT NOTE

13:30 DOUBLE FIRESIDE CHAT: Blurring boundaries: how should internal and external communications interact?

  • Ensuring your external communications feel authentic to those working on the inside
  • Happy employees make happy businesses: What can we learn from businesses that have imploded from the inside out?
  • Strategies for working effectively with your external PR team
  • How should your tone of voice differ when communicating externally versus internally? What personality does your employer brand have?
  • Managing a crisis internally - ensuring your employees are the first ones to know when something significant happens

Dev Mistry, Global Internal Communications Manager, DICE

Adeeba Hussain, Founder, Think Impact First Communications


14:00 PANEL DISCUSSION, LANGUAGE FOCUS: Getting your tone right: The pivotal role of language in internal communications

  • Reflecting the culture of your organisation in the language you use
  • Policing your language for inclusivity; as routine in everything you do
  • Bridging potential disconnects between the language used by your senior executives and the language / culture of the organisation
  • Finding a common language that works to engage everyone in the business
  • Watching out for potential triggers within your language

Panellists including: Noha Al-Afifi, Director of Fundraising and Communications, Arthritis Action

Gabriella Santa Cruz, Communications and Engagement Manager, OPEN Health Communications

Nafisa Ali Shafiq, Communications and Engagement Manager, University of Leeds


14:30 Conference chair’s closing remarks


14:40 Please grab a coffee and take your seat at our career development workshop designed for all levels of internal communicators.

DEVELOPING YOUR CAREER

WORKSHOP: Propelling your career forward in a way that's right for you: Where can a career in internal comms take you in the long-run?

  • Inspiring your thinking about the future of your work and how it fits in with your life
  • Why it’s good to "squiggle": Investing in your career development and gathering support
  • Getting the balance right: Protecting yourself from over-working and getting burnt out
  • Building the confidence to raise your profile as an expert internal communicator
  • Creating your path to a seat on the board, if you want one, and practical steps to progress for all levels

Amy Watts, Founder, MegaWatt Coaching


15:30 Close of conference



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