Thursday 5 December 2019 |  Friday 6 December 2019

08:20 Registration and refreshments

8:50 Chair's opening remarks

Sarah Kemp, Head of Communications, Page Group

09:00 Rebuilding one of the most established brands in the UK from the inside out

Case study presentation and Q&A

• The cooperation of internal and external communications to rebuild a brand from scratch
• Integrating internal and external  communications at the heart of brand strategy to create coherent and aligned messaging

Helen Willetts, Director of Internal Communications, BT
Tom Engel, Director of External Communications, BT

09:30 The future of internal communications: What will success look like in 5 years?

Panel discussion and Q&A

• The future of work and what this means for how we communicate and engage
• How will we measure and demonstrate success?
• What do we need to be doing now to prepare for future success?

Phil Askham, Global Head of Employee Communications, HSBC
Jo Bleasdale, Director of Internal Communications, GVC
Abby Guthkelch, Global Communications Solutions Lead, Workplace by Facebook
Gabbi Cahane, Chairman, Multiple

10:10 Driving energy and excitement for change

Case study presentation and Q&A

• Can you really make change exciting? Using creativity for more engaging change communications
• How a merger between Sovereign Housing Association and Spectrum Housing in 2016 put people at the heart of change
• Creating a change programme with energy, inclusivity and, dare we say, fun

Rhiannon Stroud, Head of Strategy, Synergy Creative
Olly Whitman, Creative Director, Synergy Creative

10:30 Morning refreshments and networking

11:40 Swap or stay

12:30 Networking lunch

13:30 Be part of something: Turning companies into connected communities

• 81% of young people say they'd choose an employer that values open communication over one that offers perks like free food and gym membership, but 87% of employees worldwide say they are disengaged at work. There's a disconnect, and it means work isn't working.
• Discussing the importance of creating connected communities at work
• Tips on how to navigate and communicate organisational change
• The reasons companies should obsess about their culture and how to achieve this

Cyrus Akrami, Head of EMEA Marketing, Workplace by Facebook
Natalie Vogt, Head of Internal Communications, Discovery TVN Poland

13:50 Breakthrough moments: How I got through to my senior leadership team to drive the IC agenda

In this quickfire session, hear multiple direct accounts from internal communications professionals on how they finally got through to their senior leaders in order to prove the value of IC.

• Leave with first-hand tips on how to communicate the value of internal communications 
• Becoming more visible to your senior leadership to encourage investment
• Creating and maintaining a relationship with senior leaders

Max Puller, Employee and Change Communications Director, Sodexo
Stuart Williamson, Director of Communications, Nationwide Building Society
Adam Clatworthy, Integrated Communications Senior Specialist, SAP UK & Ireland

15:00 Afternoon refreshments and networking

16:10 Using behavioural science to communicate strategically

In this session by the Department for Work and Pensions’ Behavioural Science team, see how understanding what influences our behaviour can bring communications closer to policy, set better objectives and achieve better outcomes.

• See how using a behavioural lens allows you to better link your communications with organisational objectives;
• Understand how you can use the COM-B model to identify the best role for communicators and develop robust communications objectives

Carla Groom, Head of Behavioural Science, Department for Work and Pensions
Nathan King, Behavioural Science Advisor, Department for Work and Pensions

16:40 Chair's closing remarks

Sarah Kemp, Head of Communications, Page Group

16:50 End of day one and networking drinks

Thursday 5 December 2019 |  Friday 6 December 2019