Agenda


08:30 Morning refreshments and networking
09:00 Chair's opening remarks
09:05 Making internal communications a critical business function

Opening keynote address

  • How do we put internal communications at the top table and influence business strategy?
  • Positioning internal communications as a critical business function with lessons from HR
  • How to reap the benefits of bringing your internal communications function closer to HR

Rosa Riera, VP Employer Branding & Social Innovation, Siemens

09:35 Is there a smarter way to do digital?

Panel discussion

  • Building the digital skills internal communications practitioners will need in the next 3-5 years
  • Overcoming cultural challenges when implementing digital platforms and avoiding failures and abandonment
  • Enhancing your strategy through utilising employee feedback on digital channels

Lucy Scrannage, Head of Internal Communications, Rolls Royce
Tanya Croft, Head of Corporate Communications, Devon & Cornwall Police
Fran Chambers, Head of Global Communications, BUPA
Louise Creighton, Communications & Engagement Manager, Anchor Trust

10:15 Morning networking break
11:00 Communicating through uncertainty: Mergers & acquisitions

Case study presentation

  • Merging two distinct brand cultures and engaging employees with the new brand
  • Dealing with discontent and disillusion of employees affected by change
  • Best practice examples of how to communicate or withold sensitive information during a merger

Madeleine Porter, Group Head of Internal Communications, Ladbrokes Coral

11:30 Planning for success: Making employees advocates for your brand

Case study presentation

  • Implementing an employee advocacy strategy and the challenges they faced
  • Encouraging employees to tell your story in a meaningful way
  • Maintaining momentum years down the line once the original campaign ended

Dan Corfield, Senior Director of Corporate and Digital Communications, Hilton

12:00 Making measurement work for internal communications

Keynote address

  • Implementing a framework specifically tailored for internal communications to track campaign progress
  • Developing personal success metrics to determine the effectiveness of campaigns, and promote internal communications to the C-Suite
12:30 Networking lunch
13:45 Creating mentally healthy workplaces

Case study presentation

  • Implementing an effective framework to create a mentally healthy workplace - at an organisational, team and individual level
  • Running a successful mental health campaign to raise awareness
  • Benchmarking successful campaigns which have put mental health front of mind, and gained employee support

Emma Mamo, Head of Workplace Wellbeing, MIND

14:15 Harnessing the power of AI: Why using chatbots can increase productivity and boost engagement

Case study presentation

  • Strengths and limitations of using bots as part of your communications strategy
  • How to implement chatbots into a wider channel strategy
  • Getting buy in and engagement on using chatbot technology and infiltrating company culture

Syd Lawrence, Founder, The Bot Platform

14:45 Channels: How to audit your channel strategy

Case study presentation

  • Identifying which channels employees engage with and which are ineffective
  • Utilising measurement techniques which can help to uncover the effectiveness of your current strategy and improve your ROI
  • Uncovering the key questions you need to ask to choose new channels that are the best fit for your business
14:45 The power of live events

Closing keynote address

  • Implementing live events as an engagement tool; bringing employees together to build company culture and foster advocacy and positive feeling towards your brand.
  • Overcoming the charities of bringing different teams together, to ensure that your message is heard

Joanna Bleasdale, Director of Internal Communications, BT

15:45 Chair's closing remarks
16:00 Networking drinks

Speaking opportunities
Please contact George on +44 (0)20 8267 4171 or george.turner@haymarket.com.

Sponsorship and exhibition opportunities
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General enquires
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