Agenda


08:30 Morning refreshments and networking
09:00 Chair's opening remarks

Ali Phillips, Director, Group Internal Communications, Thomas Cook

09:05 Making internal communications a critical business function

Opening keynote address and Q&A

  • Developing storytelling-based employer brand strategy across multiple functions and countries to enable meaningful storytelling in combination with technologies like VR and AR.
  • Discussing how internal communications can influence business strategy, and the benefits of bringing your international communications function closer to HR.
  • Creating the right conditions for talent to thrive as this becomes an ever more pressing concern for ambitious businesses.

Rosa Riera, VP Employer Branding & Social Innovation, Siemens

09:35 Is there a smarter way to do digital?

Panel discussion and Q&A

  • Building the digital skills internal communications practitioners will need in the next 3 - 5 years.
  • Overcoming cultural challenges when implementing digital platforms and avoiding failures and abandonment.
  • Enhancing your strategy through utilising employee feedback on digital channels.

Lucy Scrannage, Head of Internal Communications, Rolls Royce
Tanya Croft, Head of Corporate Communications, Devon & Cornwall Police
Fran Chambers, Head of Global Communications, BUPA
Louise Creighton, Communications & Engagement Manager, Anchor Trust

10:15 Morning networking break

Breakout Sessions
11:00 Communicating through uncertainty: Mergers & Acquisitions

Case study presentation and Q&A

  • Merging two distinct brand cultures and engaging employees with the new brand
  • Dealing with discontent and disillusion of employees affected by change
  • Best practice for communicating or withholding sensitive information during a merger

Madeleine Porter, Group Head of Internal Communications, Ladbrokes Coral

11:00 Planning for success: Building employee advocacy

Case study presentation and Q&A

  • The challenges of implementing an employee advocacy strategy
  • Encouraging employees to tell your story in a meaningful way
  • Maintaining momentum years down the line

Dan Corfield, Senior Director, Corporate & Digital Comms, Hilton

11:40 Swap or stay
Breakout Sessions
11:50 Change communications: How to apply change leadership theory to your brand

Interactive workshop

  • An introduction to change leadership models
  • Learn how you can apply the change leadership models to change communication and which are most appropriate in different scenarios.
  • Take on practical tasks and scenarios using change leadership models and change communication.

Nadine Powrie, Executive & Leadership Coach, Nadine Powrie Consultancy

11:50 Telling powerful stories on a budget

Case study presentation and Q&A

  • Breaking the cycle of boring or predictable communications and creatively engaging employees
  • Increasing employee engagement through video narratives - highlighting successes and creating a standard of excellence
  • How to build a video campaign without the need for high costs and infrastructure

David Bowles, Director of Communications, RSPCA

12:30 Networking lunch

Breakout Sessions
13:45 Starting from scratch: Building authentic brand values

Interactive workshop

  • Learn techniques for uncovering the values that genuinely reflect your organisation and workforce
  • Resonate with your employees by building authentic brand values that encourage them to engage more
  • How to introduce your newly developed values into the organisation by involving employees and ensuring buy-in

Jackie LeFevre, Director, Magma Effect

13:45 Creating mentally healthy workplaces

Interactive workshop

  • Implementing an effective framework to create a mentally healthy workplace - at an organisational, team and individual level
  • Running a successful mental health campaign to raise awareness
  • Benchmarking successful campaigns that have put mental health front of mind and gained employee support

Emma Mamo, Head of Workplace Wellbeing, MIND

14:25 Swap or stay
Breakout Sessions
14:35 Harnessing the power of AI: Using Chatbots to increase productivity and engagement

Interactive workshop

  • Strengths and limitations of using bots as part of your communications strategy
  • How to implement chatbots into a wider channel strategy
  • Getting buy in and engagement on using chatbot technology and infiltrating company culture

Syd Lawrence, CEO & Co-founder, The Bot Platform

14:35 How to audit your channel strategy

Case study presentation and Q&A

  • Identifying which channels employees engage with and which are ineffective
  • Utilising measurement techniques which can help to uncover the effectiveness of your current strategy and improve your ROI
  • Uncovering the key questions you need to ask to choose new channels that are the best fit for your business

Rhian Moore, Head of Internal Communications, Great Western Railway

15:20 Making measurement meaningful

Presentation and Q&A

  • Best practice approaches for proving the ROI of internal communications
  • Making measurement meaningful to your organisation
  • Sharing your IC success with the C-Suite

Chloe Foy, Strategist, Synergy Creative

15:50 The power of live events

Closing keynote address and Q&A

  • Using live events as an engagement channel; bringing employees together to build company culture, foster advocacy and increase positive feeling towards your brands
  • Keeping the momentum going post event

Jo Bleasdale, Director of Internal Communications, BT Consumer

16:20 Chair's closing remarks

Speaking opportunities
Please contact George on +44 (0)20 8267 4171 or george.turner@haymarket.com.

Sponsorship and exhibition opportunities
Please contact Steve on +44 (0)20 8267 8092 or steven.forsdick@haymarket.com.

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.