A series of films featuring young female engineers in glamorous jobs is part of a push by the Government to promote engineering to a new generation of children and increase the number opting to become engineers.
Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our beloved readers, to vote for your favourite. Below is a look back at each one of the champions from 2017...
PRWeek UK picked its top PR and comms campaigns from October and nearly 600 people voted for their favourite. Find out the winner below...
PRWeek UK's Robert Smith and his panel of consumer PR experts are keeping a close eye on the big retailers' Christmas campaigns.
PRWeek UK picked its top PR and comms campaigns from September and nearly 500 people voted for their favourite. Find out the winner below...
Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacement on new phones.
PRWeek UK picked its top PR and comms campaigns from August and nearly 1,500 people voted for their favourite. Find out the winner below...
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.
Public Health England is launching its Stoptober campaign to urge smokers to quit for good in October, with a debut on Facebook Canvas.
PRWeek UK picked its top PR and comms campaigns from July and nearly 400 people voted for their favourite. Find out the winner below...
The polls are closed in the only vote that matters this month. PRWeek UK picked its top PR and comms campaigns from May. Find out the winner below...
The UK is clearly not entirely tired of voting for stuff - PRWeek UK picked its top PR and comms campaigns from June and hundreds voted for their favourite. Find out the winner below...
New research revealing widespread ignorance among the public about who they should call for help if someone is drowning at sea has prompted the government to make a hard-hitting film available to broadcasters for the first time.
A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.
PRWeek UK picked its top PR and comms campaigns from April and more than 1,100 people voted for their favourite. Find out the winner below...
Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.
Virgin Media will donate its shirt sponsorship of Southampton FC to disability charity Scope on Wednesday (17 May) as part of a campaign to raise awareness of the abuse suffered by some disabled fans at games.
NHS comms chiefs are promoting the perks being offered to woo GPs back to the health service, particularly female doctors who quit to have children.
Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative
Standard Chartered, the longstanding shirt sponsor of Liverpool FC, brought in The Playbook to help achieve international cut-through for Seeing is Believing, the bank's charitable collaboration with the International Agency for the Prevention of Blindness.
Watch: Keep Britain Tidy and Harrogate Spring Water unveil 'incredible shrinking bottle' to encourage recycling
Charity Keep Britain Tidy and bottled water manufacturer Harrogate Spring Water are encouraging consumers to perform a 'magic trick' - shrinking their bottles so they can be taken home for recycling rather than discarded in a rubbish bin.
The Academy has made its first TV advert, for its client Pharmacy2U, an online pharmacy business.
Audi UK has launched a social media campaign focused on capturing the excitement of children towards the cars of the future.
Argos has launched a video channel showing kittens on YouTube that is designed to de-stress shoppers this Black Friday (24 November).
The cab-hailing app mytaxi has teamed up with St John Ambulance and agency Taylor Herring to launch the Knowledge+, which it says will mean black cabbies can "become London's new emergency responders".
England Rugby has launched The Game of Our Lives, a new strategic brand campaign showcasing what makes rugby special and celebrating the people and stories behind the professional and grassroots game.
Photographer Rankin and online printing business Photobox are calling on members of the public to capture shots that sum up what a day in the life in Britain is like.
London brewer Meantime has created a series of "Latt-ales" - coffee mixed with beer - for a new campaign.
PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.
Virgin Media and disability charity Scope have launched the Work With Me campaign designed to get one million disabled people into work by 2020.
Abbey Road Studios and alcohol brand Hennessy Very Special have launched a campaign to create live-to-vinyl collaborations with musicians from across different genres.
Virgin Holidays has created a film with its PR agency One Green Bean and media company ATTN highlighting the discrimination faced by LGBT+ couples on holiday.
A new three-part YouTube series following Jamie Oliver using a bespoke 'kitchen-in-a-car' created by Land Rover launched on YouTube yesterday, with Edelman supporting PR for the star chef.
PRWeek talks to two top influencers - Zanna Van Dijk and Jane Cunningham (AKA British Beauty Blogger) - about what makes good brand collaborations and which activities work less well.
Four Manchester United players met up after training to tackle a series of bowling challenges arranged by the club's partner, the online banking group Swissquote.
Conor McGregor and gambling site Betsafe have created 'Notorious Airways' - a private jet that has flown a group of competition winners to Las Vegas, ahead of the UFC champion's fight with Floyd Mayweather on Saturday.
The Royal College of Psychiatrists and its new comms team have kicked off a six-week student recruitment campaign, a first for the body, with a national media push and an emotive film voiced by patient testimony.
A British Olympic diver who was once so badly injured he was given just a five per cent chance of survival by doctors is the front man in the latest installment of a Bridgestone campaign encouraging people to overcome life's hurdles.
Sat nav business Garmin has appointed comedian Joe Wilkinson as a brand ambassador - with the comedian himself writing the script for an off-beat social video campaign launched today.
Steve Barrett catches up with WPP CEO Martin Sorrell at the Cannes Lions International Festival of Creativity.
The BBC's in-house creative team has collaborated with the creators of sitcom W1A to produce a special for Red Nose Day, promising "ground-breaking fundraising ideas, immediately delivered from a blue sky thinking session".