How Engine Creative helped QPR put a virtual version of late football prodigy Kiyan Prince in its FIFA 21 squad

Kiyan Prince – a Queens Park Rangers youth team player who was stabbed to death when he tried to break up a fight at the age of 15 – has been added to the video game as a 30-year-old QPR player, in a powerful campaign that aims to inspire young people to fulfil their potential and steer clear of gang violence.

'Bloody hell, isn’t it brilliant?' - Creative Hits & Misses of the Week

Rachel 'Rom' O’Malley, senior creative at FleishmanHillard UK, casts her critical eye over creative offerings from the past seven days.

Behind the Campaign, with John Doe and Highland Spring’s Natural 10 Challenge

Pam Scobbie, CCO of the John Doe Group, explains the thinking behind a Highland Spring campaign that encourages people to check their hydration by creating a Pantone colour chart for pee.

'Inspiring at all levels' - Creative Hits & Misses of the Week

Tina Coates, director of corporate affairs at Metro Bank, casts her eye over creative offerings from the past seven days.

Five Campaigns We Liked in April: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns in April below...

Hellmann’s, Huel, easyJet, mystery monolith - Creative Hits & Misses of the Week

Splendid Communications creative strategy director Alex Clough takes a critical look at this week's creative offerings

'Always have a plan B, C and D in COVID times' – Behind the Campaign, 'A shave too close' for Lloyds Bank

Joey Ng, director at Grayling, gives the lowdown on the agency's work to raise awareness of banking fraud.

'An instinctive knowledge of how to drive the cool into a project' – What Inspires Me, with Charlotte Mair

The Fitting Room's managing director discusses what gets her creative mind racing.

Five Campaigns We Liked in October: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns from October below...

The (white) people's car: VW's 'racist' campaign typifies white privilege in marcomms

My father-in-law was raised in 1950s Kenya. He was taught from an early age to respect different cultures and always be mindful not to ‘tread on people’s sensitivities,’ as he puts it.

Five Campaigns We Liked in September: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns from September below...

'Old assumptions need to be constantly revisited' - Behind the Campaign with Manversation

Adam Hayes, associate creative director at Pegasus, discusses the agency's Manversation campaign against prostate cancer for Bayer.

'Out of the rot grow beautiful ideas' - What Inspires Me, with 3 Monkeys Zeno's Stuart Yeardsley

Where does 3 Monkeys Zeno creative director Stuart Yeardsley find his inspiration?

Five Campaigns We Liked in August: your winner revealed

Find out the winner from PRWeek's selection of the best PR and comms campaigns from August below...

Stars: Marianne (Daisy Edgar-Jones) and Connell (Paul Mescal)

'Necessity is the mother of invention' - Behind the Campaign, Normal People global launch

Production company Element Pictures needed to shift to a 'virtual' campaign for the launch of TV show Normal People. PR agency Premier's director of entertainment Alice Bruce and head of television SJ Peyton explain.

Sign of the times: campaigns for (L-R) Ikea and snack brand Emily

COVID-19 has transformed creative campaigns, but is now the time to take more risks?

The coronavirus pandemic has forced a total rethink of creative comms campaigns. We examine how things have changed – and ask whether we now need a different, bolder approach.

'A once-in-a-lifetime experience' - Behind the Campaign with Bocelli: Music for Hope

A campaign for online streaming service Groovy Gecko brought legendary singer Andrea Bocelli, performing in Milan's Duomo Cathedral on Easter Sunday during the coronavirus lockdown, to a global audience. Jake Ward, business development director at Groovy Gecko, explains more.

Five Campaigns We Liked in July: your winner revealed

PRWeek's selection of the best PR and comms campaigns from July ended up with nearly 300 votes in total. Find out the winner below...

Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?

In the past few weeks there’s been a seismic shift in our collective mindset and a slow realisation that we have to change direction, permanently.

Maradona to Ant and Dec... Inspiration for isolation, with BCW's Pete Way

Let’s be honest. When compiling their New Year predictions, who had toilet roll sales and TV viewing figures to be two things to bounce back in 2020?

PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns)

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we list the top creative directors and their favourite campaigns from the past year.

'At times like these, creativity is actually more important than ever' (Picture: ©GettyImages)

'This could be our finest hour' - creative PR in the time of coronavirus

The coronavirus has had a massive impact on creative PR campaigning, but what have been the biggest changes and how are creative comms chiefs adapting?

'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow

The experience of swimming through plastic was at the heart of 'Swimming In It' for The Big Bang Fair. Cow creative director Matt Wilcock talks us through the campaign.

'Sometimes you can ignore the client brief' - five ways to encourage creativity in comms

Jeremy Page, director at KWT Global, offers advice on fostering a creative environment among PR pros.

(Clockwise from top left) 'Emma' (2019), 'Meet Graham' (2016), 'Sinking House' (2019), 'Floating House' (2015)

Tropes can only get you so far - is lack of original thinking hampering campaigns?

They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?

Creating top campaigns on zero budget, part three - data and design

Working with a budget means using every tool at your disposal


Watch: Cantona’s Do Not Disturb Suites for Champions League final has teamed up with football legend Eric Cantona to launch limited Do Not Disturb Suites for football fans to enjoy an ‘ultimate, uninterrupted’ UEFA Champions League Final experience at a hotel.

Watch: 'Burger Queen' backs Stevenage FC’s women’s team

Burger King has given its brand a makeover to support women’s football and inclusivity.

Watch: Papa John’s cut-price festive campaign follows charity vow

Papa John’s has launched a cut-price Christmas campaign – with a promise to donate a chunk of its creative and marketing budgets to the charities Crisis and The Trussell Trust.

Watch: Brian Blessed tells the nation to ‘wear a bloody mask’

The children’s storybook-style campaign is inspired by the bedtime book for parents, ‘Go The F*ck To Sleep’, narrated by Samuel L. Jackson.

Watch: Seed Factory’s spooky Halloween sequel

What happens if you’re back at the office and (gasp) working late.

Watch: The food porn campaign so raunchy it can only be shown after dark

A campaign loaded with seedy innuendo for Swisse Me’s healthy fruit smoothies has been classified too rude for daytime viewing. It was developed by 72Point-backed agency PLAY.

Watch: easyJet launches comic book-inspired facemask covers

Easyjet has introduced comic book-inspired facemask covers aimed at children who fly during the COVID-19 crisis.

Watch: Taika Waititi and international stars read Roald Dahl classic

The Roald Dahl Story Company has brought together Academy Award-winning filmmaker Taika Waititi and a host of other stars to bring a classic Dahl children’s story to life in a charity fundraiser.

Watch: CALM enlists comedians to bring lockdown cheer

Male mental-health charity CALM (Campaign Against Living Miserably) and Twitter have joined forces to bring stand-up comedy into people's feeds each day this week, in a campaign developed with The Romans.

Watch: Bumble urges daters to 'Get Close, From Afar'

A new video for dating app Bumble features real-life couples showing how relationships can start and grow during the time of social distancing.

Watch: William and Kate urge mental-health mindfulness during coronavirus

The Duke and Duchess of Cambridge have narrated a short film encouraging people to take care of their mental wellbeing during the coronavirus crisis, as part of Public Health England’s Every Mind Matters campaign.

Watch: Old Pulteney creates 'Couch to Coast' video for home chill-out

Single malt whisky brand Old Pulteney has created a video that seeks to capture the tranquillity of its coastal home town for viewers at home amid the coronavirus lockdown.

Watch: Paddy Power’s jobless mascot offers light relief from crisis

Paddy Power has released a four-part content series to provide a humorous take on the trials and tribulations of an out-of-work dinosaur mascot called Frank The Tank. It was directed by comedian and That Lot creative director David Schneider.

Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic

The marketing team worked with Droga5 to produce the video which pushes a new community hub.

Watch: Wotsits Mac n Cheese launches with recipe video to mark new flavours

A version of macaroni and cheese involving Wotsits has been created in a campaign for the launch of two new flavours for the snack brand.

Watch: LNER launches ‘Flying Scotswoman’ to encourage women to work in rail

London North Eastern Railway (LNER) ran a special ‘Flying Scotswoman’ service with an all-female crew celebrating opportunities in the industry as part of International Women’s Day on Sunday (8 March).

Watch: Lewis Hamilton races drones in Vodafone 5G campaign

Telecoms giant Vodafone UK demonstrates the "potential power of 5G" with a socially-led campaign featuring the brand's newest 5G ambassador, Lewis Hamilton.

Watch: Greenpeace, Olivia Colman and animated turtles illustrate plight of oceans

The environmental group teams up with animation company Aardman, Colman, David K Harbour, Dame Helen Mirren and other celebrities to highlight the plight of the world's oceans through the eyes of turtles.

Watch: Joe Marler is 'crispy on the outside, fluffy on the inside' - like McDonald's fries

Rugby star and 'hard man' Joe Marler has partnered with McDonald's in a hilarious campaign to help promote its Free Fries Friday offer.

Watch: FA Cup kick-off times delayed as Prince William and Premier League stars send mental health message

A video of Prince William and Premier League stars will delay FA Cup games by a minute to ask football fans to take better care of their mental health this weekend.