PRWeek UK Awards 2016

Campaigns

Five Campaigns We Liked in April: your winner revealed

Five Campaigns We Liked in April: your winner revealed

PRWeek's selection of the best PR and comms campaigns from April ended up with more than 1,300 votes in total. Find out the winner below...

COVID-19 has transformed creative campaigns, but is now the time to take more risks?

COVID-19 has transformed creative campaigns, but is now the time to take more risks?

The coronavirus pandemic has forced a total rethink of creative comms campaigns. We examine how things have changed – and ask whether we now need a different, bolder approach.

'A once-in-a-lifetime experience' - Behind the Campaign with Bocelli: Music for Hope

'A once-in-a-lifetime experience' - Behind the Campaign with Bocelli: Music for Hope

A campaign for online streaming service Groovy Gecko brought legendary singer Andrea Bocelli, performing in Milan's Duomo Cathedral on Easter Sunday during the coronavirus lockdown, to a global audience. Jake Ward, business development director at Groovy Gecko, explains more.

'Out of the rot grow beautiful ideas' - What Inspires Me, with 3 Monkeys Zeno's Stuart Yeardsley

'Out of the rot grow beautiful ideas' - What Inspires Me, with 3 Monkeys Zeno's Stuart Yeardsley

Where does 3 Monkeys Zeno creative director Stuart Yeardsley find his inspiration?

Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?

Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?

In the past few weeks there’s been a seismic shift in our collective mindset and a slow realisation that we have to change direction, permanently.

Maradona to Ant and Dec... Inspiration for isolation, with BCW's Pete Way

Maradona to Ant and Dec... Inspiration for isolation, with BCW's Pete Way

Let’s be honest. When compiling their New Year predictions, who had toilet roll sales and TV viewing figures to be two things to bounce back in 2020?

PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns)

PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns)

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we list the top creative directors and their favourite campaigns from the past year.

Five Campaigns We Liked in March: your winner revealed

Five Campaigns We Liked in March: your winner revealed

PRWeek's selection of the best PR and comms campaigns from March highlighted some of the best coronavirus-related efforts. Find out the winner below...

'This could be our finest hour' - creative PR in the time of coronavirus

'This could be our finest hour' - creative PR in the time of coronavirus

The coronavirus has had a massive impact on creative PR campaigning, but what have been the biggest changes and how are creative comms chiefs adapting?

'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow

'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow

The experience of swimming through plastic was at the heart of 'Swimming In It' for The Big Bang Fair. Cow creative director Matt Wilcock talks us through the campaign.

Five Campaigns We Liked in February: your winner revealed

Five Campaigns We Liked in February: your winner revealed

PRWeek's selection of the best PR and comms campaigns from February ended up with nearly 500 votes in total. Find out the winner below...

'Sometimes you can ignore the client brief' - five ways to encourage creativity in comms

'Sometimes you can ignore the client brief' - five ways to encourage creativity in comms

Jeremy Page, director at KWT Global, offers advice on fostering a creative environment among PR pros.

Five Campaigns We Liked in January: your winner revealed

Five Campaigns We Liked in January: your winner revealed

PRWeek's selection of the best PR and comms campaigns from January ended up with more than 1,700 votes in total. Find out the winner below...

Five Campaigns We Liked in December: your winner revealed

Five Campaigns We Liked in December: your winner revealed

PRWeek's selection of the best PR and comms campaigns from December ended up with more than 1,100 votes in total. Find out the winner below...

Tropes can only get you so far - is lack of original thinking hampering campaigns?

Tropes can only get you so far - is lack of original thinking hampering campaigns?

They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?

Creating top campaigns on zero budget, part three - data and design

Creating top campaigns on zero budget, part three - data and design

Working with a budget means using every tool at your disposal

'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy

'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy

PRWeek gets under the skin of a successful campaign. This week Dan Glover, creative director at The Academy, spills the beans on #SleepWalkForShelter.

Creating top campaigns on zero budget, part two - the 'free-jack'

Creating top campaigns on zero budget, part two - the 'free-jack'

Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.

Peter Cook, Stanley Kubrick, Real Mad Men... What Inspires Me, with Mark Perkins

Peter Cook, Stanley Kubrick, Real Mad Men... What Inspires Me, with Mark Perkins

W Communications executive creative director Mark Perkins talks about his inspirations.

'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir

'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir

In our latest interview with a leading UK PR creative, former PRCA Creative Group chair Nick Woods talks to Stuart Hehir, creative director at Pegasus.

Five Campaigns We Liked in October: your winner revealed

Five Campaigns We Liked in October: your winner revealed

PRWeek's pick of the best PR and comms campaigns from October ended up with more than 1,500 votes in total. Find out the winner below...

Beano belter to Man City madness: Creative Hits & Misses of the Week

Beano belter to Man City madness: Creative Hits & Misses of the Week

I have three bits of creative so brilliant they're scary and one massive Halloween howler for this the first ever PRWeek Creative Hits & Misses column.

Creating top campaigns on zero budget, part one - putting product centre

Creating top campaigns on zero budget, part one - putting product centre

I have a confession to make. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing.

New government campaign offers glimpse of climate change future

New government campaign offers glimpse of climate change future

Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.

Swap Brexit for Halloween with new app by Mc&T

Swap Brexit for Halloween with new app by Mc&T

Comms agency Mc&T is offering Brits bored of the Brexit process to swap the houses of parliament with a house of horrors.

Case study: Spy agency breaks cover to promote Poppy Appeal

Case study: Spy agency breaks cover to promote Poppy Appeal

A mission involving British intelligence helped propel the annual Royal British Legion (RBL) Poppy Appeal onto the national news agenda in the run-up to this year's Armistice Day.

Five Campaigns We Liked in September: your winner revealed

Five Campaigns We Liked in September: your winner revealed

PRWeek's pick of the best PR and comms campaigns from September ended up with nearly 2,000 votes in total. Find out the winner below...

Legendary comedian, emotive author, the sea... What Inspires Me, with Indy Selvarajah

Legendary comedian, emotive author, the sea... What Inspires Me, with Indy Selvarajah

What gets Edelman Deportivo creative director Indy Selvarajah's creative juices flowing?

'B2B doesn't need to be boring' - Behind the Campaign with Tudder 'Tinder for Cows' by Octopus

'B2B doesn't need to be boring' - Behind the Campaign with Tudder 'Tinder for Cows' by Octopus

PRWeek takes a close look behind the scenes at a successful campaign. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019.

Watch

Watch: CALM enlists comedians to bring lockdown cheer

Watch: CALM enlists comedians to bring lockdown cheer

Male mental-health charity CALM (Campaign Against Living Miserably) and Twitter have joined forces to bring stand-up comedy into people's feeds each day this week, in a campaign developed with The Romans.

Watch: Bumble urges daters to 'Get Close, From Afar'

Watch: Bumble urges daters to 'Get Close, From Afar'

A new video for dating app Bumble features real-life couples showing how relationships can start and grow during the time of social distancing.

Watch: William and Kate urge mental-health mindfulness during coronavirus

Watch: William and Kate urge mental-health mindfulness during coronavirus

The Duke and Duchess of Cambridge have narrated a short film encouraging people to take care of their mental wellbeing during the coronavirus crisis, as part of Public Health England’s Every Mind Matters campaign.

Watch: Old Pulteney creates 'Couch to Coast' video for home chill-out

Watch: Old Pulteney creates 'Couch to Coast' video for home chill-out

Single malt whisky brand Old Pulteney has created a video that seeks to capture the tranquillity of its coastal home town for viewers at home amid the coronavirus lockdown.

Watch: Paddy Power’s jobless mascot offers light relief from crisis

Watch: Paddy Power’s jobless mascot offers light relief from crisis

Paddy Power has released a four-part content series to provide a humorous take on the trials and tribulations of an out-of-work dinosaur mascot called Frank The Tank. It was directed by comedian and That Lot creative director David Schneider.

Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic

Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic

The marketing team worked with Droga5 to produce the video which pushes a new community hub.

Watch: Wotsits Mac n Cheese launches with recipe video to mark new flavours

Watch: Wotsits Mac n Cheese launches with recipe video to mark new flavours

A version of macaroni and cheese involving Wotsits has been created in a campaign for the launch of two new flavours for the snack brand.

Watch: LNER launches ‘Flying Scotswoman’ to encourage women to work in rail

Watch: LNER launches ‘Flying Scotswoman’ to encourage women to work in rail

London North Eastern Railway (LNER) ran a special ‘Flying Scotswoman’ service with an all-female crew celebrating opportunities in the industry as part of International Women’s Day on Sunday (8 March).

Watch: Lewis Hamilton races drones in Vodafone 5G campaign

Watch: Lewis Hamilton races drones in Vodafone 5G campaign

Telecoms giant Vodafone UK demonstrates the "potential power of 5G" with a socially-led campaign featuring the brand's newest 5G ambassador, Lewis Hamilton.

Watch: Greenpeace, Olivia Colman and animated turtles illustrate plight of oceans

Watch: Greenpeace, Olivia Colman and animated turtles illustrate plight of oceans

The environmental group teams up with animation company Aardman, Colman, David K Harbour, Dame Helen Mirren and other celebrities to highlight the plight of the world's oceans through the eyes of turtles.

Watch: Joe Marler is 'crispy on the outside, fluffy on the inside' - like McDonald's fries

Watch: Joe Marler is 'crispy on the outside, fluffy on the inside' - like McDonald's fries

Rugby star and 'hard man' Joe Marler has partnered with McDonald's in a hilarious campaign to help promote its Free Fries Friday offer.

Watch: FA Cup kick-off times delayed as Prince William and Premier League stars send mental health message

Watch: FA Cup kick-off times delayed as Prince William and Premier League stars send mental health message

A video of Prince William and Premier League stars will delay FA Cup games by a minute to ask football fans to take better care of their mental health this weekend.

Watch: Archie the reindeer stars in McDonald's Christmas campaign

Watch: Archie the reindeer stars in McDonald's Christmas campaign

McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.

Watch: 'World's first AI bar' serves up global coverage

Watch: 'World's first AI bar' serves up global coverage

The clamour to make queuing for a pint in British bars and clubs much easier led to one tech company making a huge splash in the AI market.

Watch: Visa Christmas campaign encourages shoppers to support their local high street

Watch: Visa Christmas campaign encourages shoppers to support their local high street

Global financial services brand Visa is launching its 2019 Christmas campaign with a focus on independent shopkeepers to inspire people to visit their high street and shop locally this Christmas.

Watch: Supermodel Jodie Kidd leaf jumps into Boden Autumn campaign

Watch: Supermodel Jodie Kidd leaf jumps into Boden Autumn campaign

British fashion brand Boden has ditched the catwalk for garden leaves to showcase its new Autumn/Winter collection.

All Mariah Carey wants for Christmas is... Walkers

All Mariah Carey wants for Christmas is... Walkers

Pop icon reprises festive classic 25 years after release.

Watch: Swim fans make a splash at Huawei's floating 'dive-thru'

Watch: Swim fans make a splash at Huawei's floating 'dive-thru'

Keen swimmers braved London Victoria Dock for a chance to win the new Huawei smart watch at the tech giant's floating 'Dive-Thru'.

Watch: Branson haggles with Israelis to launch new Virgin Atlantic route

Watch: Branson haggles with Israelis to launch new Virgin Atlantic route

Richard Branson has been spotted bartering with Israeli locals to celebrate the Virgin Atlantic's new flight route to Tel Aviv.

Watch: Sol creates bar where the sun never sets

Watch: Sol creates bar where the sun never sets

Mexican beer brand Sol is giving Londoners the chance to extend the British summertime at a bar where the sun never sets.

Watch: Vodka brand launches world's first glacier bar

Watch: Vodka brand launches world's first glacier bar

Reyka Vodka gave intrepid travellers a unique opportunity to raise a glass in the land of massive glaciers, psychedelic nocturnal auroras and unicorn whales.

Watch: Teens take on patronising adults in National Citizen Service campaign

Watch: Teens take on patronising adults in National Citizen Service campaign

New initiative by Karmarama highlights independence of young adults.

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Charity launches campaign to save free TV licences for over-75s

Watch: Charity launches campaign to save free TV licences for over-75s

Age UK is calling on the new Prime Minister Boris Johnson to take back responsibility for funding TV licences for the over-75s, after the BBC announced plans to means test the licenses.