PRWeek UK Awards 2016

Campaigns

Historic comms campaign celebrates 70 years of the NHS

Historic comms campaign celebrates 70 years of the NHS

The biggest comms campaign in the history of the NHS will reach its peak tomorrow, when the public sector institution marks its 70th birthday.

PR Cannes Fringe: the group's favourite campaigns (and the ones they don't like)

PR Cannes Fringe: the group's favourite campaigns (and the ones they don't like)

Truly brave brand campaigns, often involving disruption of logos and corporate identity, have impressed the PR Cannes Fringe group this year, although Angie Moxham has been openly critical of the stunt-driven Paddy Power.

Love these? Brands court consumers with campaigns ahead of Wimbledon

Love these? Brands court consumers with campaigns ahead of Wimbledon

The world's greatest tennis tournament gets underway on Monday (2 July), and a number of brands have served up Wimbledon-focused campaigns.

Five inspiring public sector campaigns that won recognition at Cannes Lions

Five inspiring public sector campaigns that won recognition at Cannes Lions

The marcoms world came together in the south of France last week for the Cannes Lions International Festival of Creativity. Here are five public sector campaigns from around the world that particularly impressed the judges.

'What do bath bombs have to do with undercover police?' PR chiefs blast Lush #SpyCops campaign

'What do bath bombs have to do with undercover police?' PR chiefs blast Lush #SpyCops campaign

PR professionals have slated the new #SpyCops campaign from soap retailer Lush, which is accused of being anti-police.

Top of the Month: Ireland's Together for Yes shows campaigning needn't be divisive

Top of the Month: Ireland's Together for Yes shows campaigning needn't be divisive

With modern political discourse often characterised by disrespect, insult or aggression towards those with opposing views, Ireland's successful Together for Yes campaign for abortion rights was a breath of fresh air.

Colonel Sanders makes a bold comeback in KFC's first U.K. campaign after chicken crisis

Colonel Sanders makes a bold comeback in KFC's first U.K. campaign after chicken crisis

KFC has brought brand icon Colonel Harland Sanders back to U.K. TV for the first time in more than 40 years in a major ad campaign marking the end of its chicken shortage crisis.

Showcase: David (with no sling) versus Goliath (on steroids) - the FOBTs campaign that beat the bookies

Showcase: David (with no sling) versus Goliath (on steroids) - the FOBTs campaign that beat the bookies

Fixed-odds betting terminals (FOBTs) might have risen to notoriety in recent years, but one key figure in a campaign to crack down on them admits he had never heard of them before being approached by a campaigner.

Five Campaigns We Liked in April: your winner revealed

Five Campaigns We Liked in April: your winner revealed

PRWeek UK picked its top PR and comms campaigns from April and more than 2,600 voters chose their favourite. Find out the winner below...

Taylor Herring and Samsung follow up washing machine ad with through-the-line campaign featuring... nothing

Taylor Herring and Samsung follow up washing machine ad with through-the-line campaign featuring... nothing

After a three-minute uninterrupted washing machine cycle (and subsequently a feature-length version) was at the heart of the first TV ad Taylor Herring produced for Samsung, its new activation features a large-scale #TVblackout of screens.

The duds and the Dianas of Royal Wedding brand campaigns

The duds and the Dianas of Royal Wedding brand campaigns

Plenty of brands tried to jump on the royal bandwagon ahead of the wedding of Harry and Meghan. Joe Mackay-Sinclair, co-founder of The Romans, gives his blessing to two that worked - and two that didn't.

Five Campaigns We Liked in March: your winner revealed

Five Campaigns We Liked in March: your winner revealed

PRWeek UK picked its top PR and comms campaigns from March and more than 800 voted for their favourite. Find out the winner below...

Five Campaigns We Liked in February: your winner revealed

Five Campaigns We Liked in February: your winner revealed

PRWeek UK picked its top PR and comms campaigns from February and hundreds voted for their favourite. Find out the winner below...

Five Campaigns We Liked in January: your winner revealed

Five Campaigns We Liked in January: your winner revealed

PRWeek UK picked its top PR and comms campaigns from January and nearly 1,000 people voted for their favourite. Find out the winner below...

Cross-government Year of Engineering campaign kicks off with drive to attract women to the job

Cross-government Year of Engineering campaign kicks off with drive to attract women to the job

A series of films featuring young female engineers in glamorous jobs is part of a push by the Government to promote engineering to a new generation of children and increase the number opting to become engineers.

11 of the best PR campaigns and activations of 2017 (according to you)

11 of the best PR campaigns and activations of 2017 (according to you)

Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our beloved readers, to vote for your favourite. Below is a look back at each one of the champions from 2017...

Five Campaigns We Liked in October: your winner revealed

Five Campaigns We Liked in October: your winner revealed

PRWeek UK picked its top PR and comms campaigns from October and nearly 600 people voted for their favourite. Find out the winner below...

Which retailers' Christmas campaigns are crackers and which have proved turkeys?

Which retailers' Christmas campaigns are crackers and which have proved turkeys?

PRWeek UK's Robert Smith and his panel of consumer PR experts are keeping a close eye on the big retailers' Christmas campaigns.

O2 runs 'broken' billboards to show off screen replacement offer

O2 runs 'broken' billboards to show off screen replacement offer

Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacement on new phones.

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Standard Chartered, the longstanding shirt sponsor of Liverpool FC, brought in The Playbook to help achieve international cut-through for Seeing is Believing, the bank's charitable collaboration with the International Agency for the Prevention of Blindness.

Watch

Watch: Henman wants his hill back in Robinsons Wimbledon campaign

Watch: Henman wants his hill back in Robinsons Wimbledon campaign

A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player's achievements at Wimbledon to promote the soft drink brand's new personalised, reusable bottles.

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Grime star Big Narstie struggles with the Russian language in the latest episode of a World Cup-themed content series produced by online bookmaker 888sport.

Watch: 'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support

Watch: 'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support

McDelivery from UberEats provided the nourishment as dejected ex-Italy football hero Andrea Pirlo tries to get over the fact that his national team isn't playing at Russia 2018.

Watch: Betfair (and some football legends) shock local five-a-side team in World Cup prank

Watch: Betfair (and some football legends) shock local five-a-side team in World Cup prank

Rivaldo and Rio Ferdinand were among a quartet of retired football superstars helping a 'middle-aged, overweight' five-a-side team win a bet.

Watch: Gareth Southgate announces 'youngest ever squad' as Lidl kicks off World Cup campaign

Watch: Gareth Southgate announces 'youngest ever squad' as Lidl kicks off World Cup campaign

England manager Gareth Southgate has announced England's 'Lidl team', a group of youngsters who will feature in the supermarket's World Cup campaign.

Watch: Zippo lights up screens with IMDb 'Walk of Flame' campaign

Watch: Zippo lights up screens with IMDb 'Walk of Flame' campaign

Zippo has collaborated with IMDb as part of an integrated global marketing campaign, exploring the lighter manufacturer's long history in film for the first time.

Watch: Text100 and John Boyega encourage public to #SleepLikeAHero to beat cancer

Watch: Text100 and John Boyega encourage public to #SleepLikeAHero to beat cancer

Text100 has developed a creative campaign to drive downloads of crowdsourcing app DreamLab, which harnesses the processing power of smartphones to beat cancer.

Watch: Best of the Best videos from Brand Film Festival London 2018

Watch: Best of the Best videos from Brand Film Festival London 2018

From a robot searching for love to a curious ostrich and an emotional take on the time machine concept... here are the Best of the Best winners from Brand Film Festival London 2018.

Watch: 'Wedding dash' through London for new Pimm's cocktail

Watch: 'Wedding dash' through London for new Pimm's cocktail

A 'wedding dash' competition has been held in London to promote a new wedding-themed cocktail from drinks brand Pimm's.

Watch: Mariah Carey is the queen of hostel life in Hostelworld's new campaign

Watch: Mariah Carey is the queen of hostel life in Hostelworld's new campaign

Mariah Carey has joined the rank of unexpected celebrities who stay in hostels in Hostelworld's latest spoof campaign by Lucky Generals.

Watch: Hugh Laurie and Aardman call on Commonwealth to "unite" against malaria

Watch: Hugh Laurie and Aardman call on Commonwealth to "unite" against malaria

Animation studio Aardman and actor Hugh Laurie have have lent their talents to the campaign Malaria Must Die, So Millions Can Live, respectively creating and narrating a film on the disease's history.

Watch: Vodafone gets kids challenging gender stereotypes ahead of International Women's Day

Watch: Vodafone gets kids challenging gender stereotypes ahead of International Women's Day

Vodafone has released a film showing child actors asking questions including "Why are almost all superheroes men?" and "Why have there been so many male presidents, but so few women?", ahead of tomorrow's International Women's Day.

Watch: Leavers and Remainers discuss why they feel connected to Europe in AncestryDNA film

Watch: Leavers and Remainers discuss why they feel connected to Europe in AncestryDNA film

AncestryDNA has brought together prominent pro- and anti-Brexit voices for a new campaign focused on the fact the 'typical' British person gets 60 per cent of their DNA from Europe.

Watch: Keep Britain Tidy and Harrogate Spring Water unveil 'incredible shrinking bottle' to encourage recycling

Watch: Keep Britain Tidy and Harrogate Spring Water unveil 'incredible shrinking bottle' to encourage recycling

Charity Keep Britain Tidy and bottled water manufacturer Harrogate Spring Water are encouraging consumers to perform a 'magic trick' - shrinking their bottles so they can be taken home for recycling rather than discarded in a rubbish bin.

Watch: The Academy creates its first TV ad for Pharmacy2U

Watch: The Academy creates its first TV ad for Pharmacy2U

The Academy has made its first TV advert, for its client Pharmacy2U, an online pharmacy business.

Watch: Children ponder cars of the future in Audi video

Watch: Children ponder cars of the future in Audi video

Audi UK has launched a social media campaign focused on capturing the excitement of children towards the cars of the future.

Watch: Black cab app mytaxi and St John Ambulance team up to give first-aid training to cabbies

Watch: Black cab app mytaxi and St John Ambulance team up to give first-aid training to cabbies

The cab-hailing app mytaxi has teamed up with St John Ambulance and agency Taylor Herring to launch the Knowledge+, which it says will mean black cabbies can "become London's new emergency responders".

Watch: Rankin and Photobox ask public to snap UK life for Children in Need project

Watch: Rankin and Photobox ask public to snap UK life for Children in Need project

Photographer Rankin and online printing business Photobox are calling on members of the public to capture shots that sum up what a day in the life in Britain is like.

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.

Watch: Virgin highlights LGBT+ holidays discrimination in straight couple spoof

Watch: Virgin highlights LGBT+ holidays discrimination in straight couple spoof

Virgin Holidays has created a film with its PR agency One Green Bean and media company ATTN highlighting the discrimination faced by LGBT+ couples on holiday.