PRWeek UK Awards 2016

Campaigns

Tropes can only get you so far - is lack of original thinking hampering campaigns?

Tropes can only get you so far - is lack of original thinking hampering campaigns?

They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?

Creating top campaigns on zero budget, part three - data and design

Creating top campaigns on zero budget, part three - data and design

Working with a budget means using every tool at your disposal

'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy

'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy

PRWeek gets under the skin of a successful campaign. This week Dan Glover, creative director at The Academy, spills the beans on #SleepWalkForShelter.

Creating top campaigns on zero budget, part two - the 'free-jack'

Creating top campaigns on zero budget, part two - the 'free-jack'

Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.

Peter Cook, Stanley Kubrick, Real Mad Men... What Inspires Me, with Mark Perkins

Peter Cook, Stanley Kubrick, Real Mad Men... What Inspires Me, with Mark Perkins

W Communications executive creative director Mark Perkins talks about his inspirations.

'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir

'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir

In our latest interview with a leading UK PR creative, former PRCA Creative Group chair Nick Woods talks to Stuart Hehir, creative director at Pegasus.

Five Campaigns We Liked in October: your winner revealed

Five Campaigns We Liked in October: your winner revealed

PRWeek's pick of the best PR and comms campaigns from October ended up with more than 1,500 votes in total. Find out the winner below...

Beano belter to Man City madness: Creative Hits & Misses of the Week

Beano belter to Man City madness: Creative Hits & Misses of the Week

I have three bits of creative so brilliant they're scary and one massive Halloween howler for this the first ever PRWeek Creative Hits & Misses column.

Creating top campaigns on zero budget, part one - putting product centre

Creating top campaigns on zero budget, part one - putting product centre

I have a confession to make. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing.

New government campaign offers glimpse of climate change future

New government campaign offers glimpse of climate change future

Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions

With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.

Iceland channels the 'Magic of Frozen' in Christmas campaign

Iceland channels the 'Magic of Frozen' in Christmas campaign

Palm oil purpose has been swapped for the 'magic of Disney' in a Frozen-themed Christmas campaign that launched today.

Swap Brexit for Halloween with new app by Mc&T

Swap Brexit for Halloween with new app by Mc&T

Comms agency Mc&T is offering Brits bored of the Brexit process to swap the houses of parliament with a house of horrors.

Case study: Spy agency breaks cover to promote Poppy Appeal

Case study: Spy agency breaks cover to promote Poppy Appeal

A mission involving British intelligence helped propel the annual Royal British Legion (RBL) Poppy Appeal onto the national news agenda in the run-up to this year's Armistice Day.

Five Campaigns We Liked in September: your winner revealed

Five Campaigns We Liked in September: your winner revealed

PRWeek's pick of the best PR and comms campaigns from September ended up with nearly 2,000 votes in total. Find out the winner below...

Legendary comedian, emotive author, the sea... What Inspires Me, with Indy Selvarajah

Legendary comedian, emotive author, the sea... What Inspires Me, with Indy Selvarajah

What gets Edelman Deportivo creative director Indy Selvarajah's creative juices flowing?

'B2B doesn't need to be boring' - Behind the Campaign with Tudder 'Tinder for Cows' by Octopus

'B2B doesn't need to be boring' - Behind the Campaign with Tudder 'Tinder for Cows' by Octopus

PRWeek takes a close look behind the scenes at a successful campaign. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019.

Five Campaigns We Liked in August: your winner revealed

Five Campaigns We Liked in August: your winner revealed

PRWeek UK's pick of the best PR and comms campaigns from August ended up with more than 3,500 votes in total. Find out the winner below...

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top 10 creative directors.

Five Campaigns We Liked in July: your winner revealed

Five Campaigns We Liked in July: your winner revealed

PRWeek UK's pick of the best PR and comms campaigns from July ended up with more than 2,250 votes in total. Find out the winner below...

Watch

Watch: Archie the reindeer stars in McDonald's Christmas campaign

Watch: Archie the reindeer stars in McDonald's Christmas campaign

McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.

Watch: 'World's first AI bar' serves up global coverage

Watch: 'World's first AI bar' serves up global coverage

The clamour to make queuing for a pint in British bars and clubs much easier led to one tech company making a huge splash in the AI market.

Watch: Visa Christmas campaign encourages shoppers to support their local high street

Watch: Visa Christmas campaign encourages shoppers to support their local high street

Global financial services brand Visa is launching its 2019 Christmas campaign with a focus on independent shopkeepers to inspire people to visit their high street and shop locally this Christmas.

Watch: Supermodel Jodie Kidd leaf jumps into Boden Autumn campaign

Watch: Supermodel Jodie Kidd leaf jumps into Boden Autumn campaign

British fashion brand Boden has ditched the catwalk for garden leaves to showcase its new Autumn/Winter collection.

All Mariah Carey wants for Christmas is... Walkers

All Mariah Carey wants for Christmas is... Walkers

Pop icon reprises festive classic 25 years after release.

Watch: Swim fans make a splash at Huawei's floating 'dive-thru'

Watch: Swim fans make a splash at Huawei's floating 'dive-thru'

Keen swimmers braved London Victoria Dock for a chance to win the new Huawei smart watch at the tech giant's floating 'Dive-Thru'.

Watch: Branson haggles with Israelis to launch new Virgin Atlantic route

Watch: Branson haggles with Israelis to launch new Virgin Atlantic route

Richard Branson has been spotted bartering with Israeli locals to celebrate the Virgin Atlantic's new flight route to Tel Aviv.

Watch: Sol creates bar where the sun never sets

Watch: Sol creates bar where the sun never sets

Mexican beer brand Sol is giving Londoners the chance to extend the British summertime at a bar where the sun never sets.

Watch: Vodka brand launches world's first glacier bar

Watch: Vodka brand launches world's first glacier bar

Reyka Vodka gave intrepid travellers a unique opportunity to raise a glass in the land of massive glaciers, psychedelic nocturnal auroras and unicorn whales.

Watch: Teens take on patronising adults in National Citizen Service campaign

Watch: Teens take on patronising adults in National Citizen Service campaign

New initiative by Karmarama highlights independence of young adults.

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Charity launches campaign to save free TV licences for over-75s

Watch: Charity launches campaign to save free TV licences for over-75s

Age UK is calling on the new Prime Minister Boris Johnson to take back responsibility for funding TV licences for the over-75s, after the BBC announced plans to means test the licenses.