My father-in-law was raised in 1950s Kenya. He was taught from an early age to respect different cultures and always be mindful not to ‘tread on people’s sensitivities,’ as he puts it.
Adam Hayes, associate creative director at Pegasus, discusses the agency's Manversation campaign against prostate cancer for Bayer.
PRWeek's selection of the best PR and comms campaigns from April ended up with more than 1,300 votes in total. Find out the winner below...
Production company Element Pictures needed to shift to a 'virtual' campaign for the launch of TV show Normal People. PR agency Premier's director of entertainment Alice Bruce and head of television SJ Peyton explain.
The coronavirus pandemic has forced a total rethink of creative comms campaigns. We examine how things have changed – and ask whether we now need a different, bolder approach.
A campaign for online streaming service Groovy Gecko brought legendary singer Andrea Bocelli, performing in Milan's Duomo Cathedral on Easter Sunday during the coronavirus lockdown, to a global audience. Jake Ward, business development director at Groovy Gecko, explains more.
Where does 3 Monkeys Zeno creative director Stuart Yeardsley find his inspiration?
In the past few weeks there’s been a seismic shift in our collective mindset and a slow realisation that we have to change direction, permanently.
Let’s be honest. When compiling their New Year predictions, who had toilet roll sales and TV viewing figures to be two things to bounce back in 2020?
PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we list the top creative directors and their favourite campaigns from the past year.
PRWeek's selection of the best PR and comms campaigns from March highlighted some of the best coronavirus-related efforts. Find out the winner below...
The coronavirus has had a massive impact on creative PR campaigning, but what have been the biggest changes and how are creative comms chiefs adapting?
'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow
The experience of swimming through plastic was at the heart of 'Swimming In It' for The Big Bang Fair. Cow creative director Matt Wilcock talks us through the campaign.
PRWeek's selection of the best PR and comms campaigns from February ended up with nearly 500 votes in total. Find out the winner below...
Jeremy Page, director at KWT Global, offers advice on fostering a creative environment among PR pros.
PRWeek's selection of the best PR and comms campaigns from January ended up with more than 1,700 votes in total. Find out the winner below...
PRWeek's selection of the best PR and comms campaigns from December ended up with more than 1,100 votes in total. Find out the winner below...
They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?
Working with a budget means using every tool at your disposal
'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy
PRWeek gets under the skin of a successful campaign. This week Dan Glover, creative director at The Academy, spills the beans on #SleepWalkForShelter.
Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.
W Communications executive creative director Mark Perkins talks about his inspirations.
'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir
In our latest interview with a leading UK PR creative, former PRCA Creative Group chair Nick Woods talks to Stuart Hehir, creative director at Pegasus.
PRWeek's pick of the best PR and comms campaigns from October ended up with more than 1,500 votes in total. Find out the winner below...
I have three bits of creative so brilliant they're scary and one massive Halloween howler for this the first ever PRWeek Creative Hits & Misses column.
I have a confession to make. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing.
Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.
With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.
Comms agency Mc&T is offering Brits bored of the Brexit process to swap the houses of parliament with a house of horrors.
A mission involving British intelligence helped propel the annual Royal British Legion (RBL) Poppy Appeal onto the national news agenda in the run-up to this year's Armistice Day.
PRWeek's pick of the best PR and comms campaigns from September ended up with nearly 2,000 votes in total. Find out the winner below...
What gets Edelman Deportivo creative director Indy Selvarajah's creative juices flowing?
PRWeek takes a close look behind the scenes at a successful campaign. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019.
A campaign loaded with seedy innuendo for Swisse Me’s healthy fruit smoothies has been classified too rude for daytime viewing. It was developed by 72Point-backed agency PLAY.
Easyjet has introduced comic book-inspired facemask covers aimed at children who fly during the COVID-19 crisis.
The Roald Dahl Story Company has brought together Academy Award-winning filmmaker Taika Waititi and a host of other stars to bring a classic Dahl children’s story to life in a charity fundraiser.
Male mental-health charity CALM (Campaign Against Living Miserably) and Twitter have joined forces to bring stand-up comedy into people's feeds each day this week, in a campaign developed with The Romans.
A new video for dating app Bumble features real-life couples showing how relationships can start and grow during the time of social distancing.
The Duke and Duchess of Cambridge have narrated a short film encouraging people to take care of their mental wellbeing during the coronavirus crisis, as part of Public Health England’s Every Mind Matters campaign.
Single malt whisky brand Old Pulteney has created a video that seeks to capture the tranquillity of its coastal home town for viewers at home amid the coronavirus lockdown.
Paddy Power has released a four-part content series to provide a humorous take on the trials and tribulations of an out-of-work dinosaur mascot called Frank The Tank. It was directed by comedian and That Lot creative director David Schneider.
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
A version of macaroni and cheese involving Wotsits has been created in a campaign for the launch of two new flavours for the snack brand.
London North Eastern Railway (LNER) ran a special ‘Flying Scotswoman’ service with an all-female crew celebrating opportunities in the industry as part of International Women’s Day on Sunday (8 March).
Telecoms giant Vodafone UK demonstrates the "potential power of 5G" with a socially-led campaign featuring the brand's newest 5G ambassador, Lewis Hamilton.
The environmental group teams up with animation company Aardman, Colman, David K Harbour, Dame Helen Mirren and other celebrities to highlight the plight of the world's oceans through the eyes of turtles.
Rugby star and 'hard man' Joe Marler has partnered with McDonald's in a hilarious campaign to help promote its Free Fries Friday offer.
Watch: FA Cup kick-off times delayed as Prince William and Premier League stars send mental health message
A video of Prince William and Premier League stars will delay FA Cup games by a minute to ask football fans to take better care of their mental health this weekend.
McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.
The clamour to make queuing for a pint in British bars and clubs much easier led to one tech company making a huge splash in the AI market.
Global financial services brand Visa is launching its 2019 Christmas campaign with a focus on independent shopkeepers to inspire people to visit their high street and shop locally this Christmas.
British fashion brand Boden has ditched the catwalk for garden leaves to showcase its new Autumn/Winter collection.
Pop icon reprises festive classic 25 years after release.
Keen swimmers braved London Victoria Dock for a chance to win the new Huawei smart watch at the tech giant's floating 'Dive-Thru'.
Richard Branson has been spotted bartering with Israeli locals to celebrate the Virgin Atlantic's new flight route to Tel Aviv.
New initiative by Karmarama highlights independence of young adults.
'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.