PRWeek UK Awards 2016

Campaigns

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top 10 creative directors.

Cadbury updates Freddo Treasures campaign following backlash

Cadbury updates Freddo Treasures campaign following backlash

Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.

Showcase: PHE's Train like a Jedi initiative is a Force for good

Showcase: PHE's Train like a Jedi initiative is a Force for good

Freuds helped Public Health England add some star power to its campaign to promote a healthy lifestyle to children.

Five Campaigns We Liked in January: your winner revealed

Five Campaigns We Liked in January: your winner revealed

PRWeek UK's pick of the best PR and comms campaigns from January drew more than 3,000 votes. Find out the winner below...

Showcase: Head & Shoulders campaign during World Cup is a cut above

Showcase: Head & Shoulders campaign during World Cup is a cut above

Inspired by footballers' colourful history of hairstyles, and piggybacking England's run in the 2018 World Cup, Ketchum launched a platform to help make Head & Shoulders the 'unofficial shampoo' of the national team.

11 of the best PR campaigns and activations of 2018 (according to you)

11 of the best PR campaigns and activations of 2018 (according to you)

Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look back at each of the champions from 2018...

Historic comms campaign celebrates 70 years of the NHS

Historic comms campaign celebrates 70 years of the NHS

The biggest comms campaign in the history of the NHS will reach its peak tomorrow, when the public sector institution marks its 70th birthday.

Five Christmas campaigns we liked: your winner revealed

Five Christmas campaigns we liked: your winner revealed

PRWeek UK's selection of PR and comms campaigns from the festive season drew almost 8,000 votes. Find out the winner below...

Five Campaigns We Liked in October: your winner revealed

Five Campaigns We Liked in October: your winner revealed

PRWeek UK's selection of PR and comms campaigns from October elicited an unprecedented 3,000 votes. Find out the winner below...

Five Campaigns We Liked in September: your winner revealed

Five Campaigns We Liked in September: your winner revealed

PRWeek UK chose a quintet of brilliant PR and comms campaigns from September and more than 1,100 respondents voted for their favourite. Find out the winner below...

Five Campaigns We Liked in August: your winner revealed

Five Campaigns We Liked in August: your winner revealed

PRWeek UK picked its top PR and comms campaigns from August and more than 500 readers voted for their favourite. Find out the winner below...

Five Campaigns We Liked in July: your winner revealed

Five Campaigns We Liked in July: your winner revealed

PRWeek UK carefully selected its top PR and comms campaigns from July and nearly 500 readers voted for their favourite. Find out the winner below...

PR Cannes Fringe: the group's favourite campaigns (and the ones they don't like)

PR Cannes Fringe: the group's favourite campaigns (and the ones they don't like)

Truly brave brand campaigns, often involving disruption of logos and corporate identity, have impressed the PR Cannes Fringe group this year, although Angie Moxham has been openly critical of the stunt-driven Paddy Power.

Love these? Brands court consumers with campaigns ahead of Wimbledon

Love these? Brands court consumers with campaigns ahead of Wimbledon

The world's greatest tennis tournament gets underway on Monday (2 July), and a number of brands have served up Wimbledon-focused campaigns.

Five inspiring public sector campaigns that won recognition at Cannes Lions

Five inspiring public sector campaigns that won recognition at Cannes Lions

The marcoms world came together in the south of France last week for the Cannes Lions International Festival of Creativity. Here are five public sector campaigns from around the world that particularly impressed the judges.

Five Campaigns We Liked in June: your winner revealed

Five Campaigns We Liked in June: your winner revealed

PRWeek UK painstakingly picked out its top PR and comms campaigns from June and nearly 800 voters ticked a box for their favourite. Find out the winner below...

'What do bath bombs have to do with undercover police?' PR chiefs blast Lush #SpyCops campaign

'What do bath bombs have to do with undercover police?' PR chiefs blast Lush #SpyCops campaign

PR professionals have slated the new #SpyCops campaign from soap retailer Lush, which is accused of being anti-police.

Top of the Month: Ireland's Together for Yes shows campaigning needn't be divisive

Top of the Month: Ireland's Together for Yes shows campaigning needn't be divisive

With modern political discourse often characterised by disrespect, insult or aggression towards those with opposing views, Ireland's successful Together for Yes campaign for abortion rights was a breath of fresh air.

Colonel Sanders makes a bold comeback in KFC's first U.K. campaign after chicken crisis

Colonel Sanders makes a bold comeback in KFC's first U.K. campaign after chicken crisis

KFC has brought brand icon Colonel Harland Sanders back to U.K. TV for the first time in more than 40 years in a major ad campaign marking the end of its chicken shortage crisis.

Showcase: David (with no sling) versus Goliath (on steroids) - the FOBTs campaign that beat the bookies

Showcase: David (with no sling) versus Goliath (on steroids) - the FOBTs campaign that beat the bookies

Fixed-odds betting terminals (FOBTs) might have risen to notoriety in recent years, but one key figure in a campaign to crack down on them admits he had never heard of them before being approached by a campaigner.

Watch

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Honor smartphone launch challenges youth behaviour stereotypes

Watch: Honor smartphone launch challenges youth behaviour stereotypes

Mobile tech brand Honor has launched its new smartphone with a two-part mural and campaign that shines a light on negative perceptions of youth smartphone usage.

Watch: Charity launches campaign to save free TV licences for over-75s

Watch: Charity launches campaign to save free TV licences for over-75s

Age UK is calling on the new Prime Minister Boris Johnson to take back responsibility for funding TV licences for the over-75s, after the BBC announced plans to means test the licenses.

Watch: Oncology Institute relaunches with campaign to change perception

Watch: Oncology Institute relaunches with campaign to change perception

The Fundación Arturo López Pérez (FALP Oncology Institute) aims to challenge how people understand and approach cancer diagnosis with a new concept, the 'Metastasis of Love'.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Watch: Judith Chalmers goes on 'wokeation' for Travel Republic

Watch: Judith Chalmers goes on 'wokeation' for Travel Republic

Travel Republic has teamed up with TV travel icon Judith Chalmers for a parody video, exploring extreme 'woke' trends on holiday and looking at how the traditional British holiday is changing.

Watch: Thomas Cook takes hypnotised passengers on 'first flight'

Watch: Thomas Cook takes hypnotised passengers on 'first flight'

Thomas Cook Airlines put five adults under hypnosis to give them the joy of flying for the first time again, as part of an activation with agency Tin Man.

Watch: Nike celebrates 'crazy' female athletes in powerful Colin Kaepernick follow-up

Watch: Nike celebrates 'crazy' female athletes in powerful Colin Kaepernick follow-up

Ad is narrated by Serena Williams and honours women in sport.

Watch: Piers Morgan's embarrassing Carabao Cup draw in a Spurs football shirt

Watch: Piers Morgan's embarrassing Carabao Cup draw in a Spurs football shirt

Diehard Arsenal fan Piers Morgan recently conducted the Carabao Cup draw in a Tottenham jersey after losing a wager with Peter Crouch. The PR stunt reach nearly 16 million people.

Watch: The Lego Movie 2 cast demonstrate safety on Turkish Airlines flights

Watch: The Lego Movie 2 cast demonstrate safety on Turkish Airlines flights

Turkish Airlines have upped the ante in their latest air-safety video by featuring the cast of The Lego Movie 2.

Watch: Pop-up gallery for dogs to promote Facebook Watch competition

Watch: Pop-up gallery for dogs to promote Facebook Watch competition

A pop-up gallery for canines - dubbed The National Paw-trait Gallery - has opened in London in a campaign for the new Facebook Watch competition series The World's Most Amazing Dog.

Watch: Henman wants his hill back in Robinsons Wimbledon campaign

Watch: Henman wants his hill back in Robinsons Wimbledon campaign

A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player's achievements at Wimbledon to promote the soft drink brand's new personalised, reusable bottles.

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Grime star Big Narstie struggles with the Russian language in the latest episode of a World Cup-themed content series produced by online bookmaker 888sport.

Watch: 'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support

Watch: 'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support

McDelivery from UberEats provided the nourishment as dejected ex-Italy football hero Andrea Pirlo tries to get over the fact that his national team isn't playing at Russia 2018.

Watch: Betfair (and some football legends) shock local five-a-side team in World Cup prank

Watch: Betfair (and some football legends) shock local five-a-side team in World Cup prank

Rivaldo and Rio Ferdinand were among a quartet of retired football superstars helping a 'middle-aged, overweight' five-a-side team win a bet.

Watch: Gareth Southgate announces 'youngest ever squad' as Lidl kicks off World Cup campaign

Watch: Gareth Southgate announces 'youngest ever squad' as Lidl kicks off World Cup campaign

England manager Gareth Southgate has announced England's 'Lidl team', a group of youngsters who will feature in the supermarket's World Cup campaign.

Watch: Zippo lights up screens with IMDb 'Walk of Flame' campaign

Watch: Zippo lights up screens with IMDb 'Walk of Flame' campaign

Zippo has collaborated with IMDb as part of an integrated global marketing campaign, exploring the lighter manufacturer's long history in film for the first time.

Watch: Text100 and John Boyega encourage public to #SleepLikeAHero to beat cancer

Watch: Text100 and John Boyega encourage public to #SleepLikeAHero to beat cancer

Text100 has developed a creative campaign to drive downloads of crowdsourcing app DreamLab, which harnesses the processing power of smartphones to beat cancer.

Watch: Mariah Carey is the queen of hostel life in Hostelworld's new campaign

Watch: Mariah Carey is the queen of hostel life in Hostelworld's new campaign

Mariah Carey has joined the rank of unexpected celebrities who stay in hostels in Hostelworld's latest spoof campaign by Lucky Generals.

Watch: Hugh Laurie and Aardman call on Commonwealth to "unite" against malaria

Watch: Hugh Laurie and Aardman call on Commonwealth to "unite" against malaria

Animation studio Aardman and actor Hugh Laurie have have lent their talents to the campaign Malaria Must Die, So Millions Can Live, respectively creating and narrating a film on the disease's history.