They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?
Working with a budget means using every tool at your disposal
'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy
PRWeek gets under the skin of a successful campaign. This week Dan Glover, creative director at The Academy, spills the beans on #SleepWalkForShelter.
Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.
W Communications executive creative director Mark Perkins talks about his inspirations.
'If we had ad agency budgets we'd knock their socks off' - talking creativity with Pegasus' Stuart Hehir
In our latest interview with a leading UK PR creative, former PRCA Creative Group chair Nick Woods talks to Stuart Hehir, creative director at Pegasus.
PRWeek's pick of the best PR and comms campaigns from October ended up with more than 1,500 votes in total. Find out the winner below...
I have three bits of creative so brilliant they're scary and one massive Halloween howler for this the first ever PRWeek Creative Hits & Misses column.
I have a confession to make. As much as I love a brief with chunky budget attached, I also adore, perhaps even more, the challenge of trying to conjure PR magic out of nothing.
Smart Energy GB, the UK Government-backed campaign, is partnering with the National Trust to shine a light on the impact of climate change.
With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.
Palm oil purpose has been swapped for the 'magic of Disney' in a Frozen-themed Christmas campaign that launched today.
Comms agency Mc&T is offering Brits bored of the Brexit process to swap the houses of parliament with a house of horrors.
A mission involving British intelligence helped propel the annual Royal British Legion (RBL) Poppy Appeal onto the national news agenda in the run-up to this year's Armistice Day.
PRWeek's pick of the best PR and comms campaigns from September ended up with nearly 2,000 votes in total. Find out the winner below...
What gets Edelman Deportivo creative director Indy Selvarajah's creative juices flowing?
PRWeek takes a close look behind the scenes at a successful campaign. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019.
PRWeek UK's pick of the best PR and comms campaigns from August ended up with more than 3,500 votes in total. Find out the winner below...
PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top 10 creative directors.
PRWeek UK's pick of the best PR and comms campaigns from July ended up with more than 2,250 votes in total. Find out the winner below...
McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.
The clamour to make queuing for a pint in British bars and clubs much easier led to one tech company making a huge splash in the AI market.
Global financial services brand Visa is launching its 2019 Christmas campaign with a focus on independent shopkeepers to inspire people to visit their high street and shop locally this Christmas.
British fashion brand Boden has ditched the catwalk for garden leaves to showcase its new Autumn/Winter collection.
Pop icon reprises festive classic 25 years after release.
Keen swimmers braved London Victoria Dock for a chance to win the new Huawei smart watch at the tech giant's floating 'Dive-Thru'.
Richard Branson has been spotted bartering with Israeli locals to celebrate the Virgin Atlantic's new flight route to Tel Aviv.
Mexican beer brand Sol is giving Londoners the chance to extend the British summertime at a bar where the sun never sets.
Reyka Vodka gave intrepid travellers a unique opportunity to raise a glass in the land of massive glaciers, psychedelic nocturnal auroras and unicorn whales.
New initiative by Karmarama highlights independence of young adults.
'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Age UK is calling on the new Prime Minister Boris Johnson to take back responsibility for funding TV licences for the over-75s, after the BBC announced plans to means test the licenses.