PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018...
The Scotland Office has appointed Anna Macmillan as its new director of comms during a turbulent week for the Government.
Prioritising paying the rent ahead of buying Christmas presents is the key message of a seasonal campaign launched by Basildon Council in a drive to reduce the number of tenants getting into arrears.
Major differences in the ways in which police comms teams are tackling seasonal campaigns are reflected in the sheer diversity of comms activities running over the coming weeks.
The NHS Confederation has named Daniel Reynolds as its new director of comms, with a remit to support healthcare leaders in delivering the service's 10-year plan.
Career NHS comms specialist Jack Adlam has been appointed head of comms for the Midlands and East region at NHS Improvement.
Amanda Coleman, who next month will become the first public-sector comms professional to be made chair of the PRCA Council, has identified boosting PR as a career option in schools and promoting its social benefit as her two priorities.
Harrowing testimonies from women bullied into harming themselves, trapped in abusive relationships and driven into drug addiction feature in a powerful new documentary made for a campaign by Surrey Police, the Women's Aid charity and parenting website Mumsnet.
The Government's controversial policy to introduce T Levels - a vocational equivalent to A Levels - will be promoted in a new campaign next year, after delays to the qualification's introduction and concerns raised by senior civil servants.
James Morton, external comms manager at Hampshire Fire and Rescue Service (HFRS), has been appointed comms manager at Winchester City Council.
The Local Government Association (LGA) co-ordinated another annual 24-hour tweetathon designed to give consumers a look into the 'secret life' of local authorities, reaching an audience of nearly 30 million and trending on Twitter.
More needs to be done to promote the Armed Forces Covenant, amid concerns over negative attitudes towards veterans, the Ministry of Defence (MoD) has admitted.
Fake medicine is a lucrative business for dodgy online retailers, which is why the Medicines and Healthcare Products Regulatory Agency (MHRA) decided to highlight the health risks to consumers with its hard-hitting #FakeMeds comms drive. It not only changed attitudes and behaviour, but also achieved an ROI of £125 for every £1 spent.
Fire service's smoke alarm campaign stars England Women rugby player - and firefighter - Shaunagh Brown
Brown is fronting a video campaign by Kent Fire and Rescue Service (KFRS) aimed at persuading sports fans to remember to test their smoke alarms.
Growing up, my parents gave me the confidence to think I could achieve whatever I wanted to if I put my mind to it, and they ensured their two daughters were determined and single-minded.
Humour is the hallmark of a number of innovative campaigns taking place during the Christmas period, with talking pets, trainee firefighters telling jokes and a parody of the John Lewis Christmas campaign among the approaches being used.
Maternity leave. Paternity leave. Parental leave. They're all the same, right?
The relationship between PR and research has always been controversial.
In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.
I've been reflecting quite a bit recently about the future for communications professionals; what will we do? How will future communications teams operate? What skills we will need?
The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.
It can be frustrating - even heart-breaking at times - but it's a fantastic place to be, so here are 10 things that, on reflection, were valuable lessons to learn in my first year.
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.
Fake news has been a long running theme of Trump's presidency, although last week it seemed to be coming directly from the White House itself.
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Macmillan Cancer Support has appointed Claire Rowney as executive director of fundraising, marketing and communications.
Publicis.Sapient has appointed former political press secretary Ashish Prashar as senior director of global media and analyst relations.
Hill+Knowlton Strategies (H+K) has promoted its global energy boss Simon Whitehead to UK chief executive.
Powerscourt has hired senior Liberal Democrat spin-doctor Mark Leftly as a senior consultant and Victoria Ryzhykh as a consultant to strengthen its issues management and special situations team.
Siobhan Bruce, chief press officer at the Cabinet Office, has been appointed head of communications at non-departmental independent body the Institute for Apprenticeships (IfA).
MHP Communications has appointed senior Labor policy adviser Tom Hamilton to join its public affairs leadership team as an associate director.