The latest public sector news, opinion and features.
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News and news analysis

DWP responds to social storm over Valentine's Day benefit fraud tweet

DWP responds to social storm over Valentine's Day benefit fraud tweet

The Department for Work & Pensions has become embroiled in a backlash from media and social-network users after it sent out a Valentine's Day tweet that warned single people living alone not to defraud the system and claim benefits enjoyed by couples.

Meet the team: the government's Office for Product Safety and Standards

Meet the team: the government's Office for Product Safety and Standards

Meet the new communications team for the government's fledgling £12m-a-year product safety office.

PRCA diversity report urges root and branch reform of PR industry practices

PRCA diversity report urges root and branch reform of PR industry practices

The PRCA has launched its 'diversity and inclusion guidelines' report, which calls on the industry to reform working and recruitment practices.

Defra appoints permanent director of comms to oversee delivery of 25-year plan

Defra appoints permanent director of comms to oversee delivery of 25-year plan

The Department for Environment, Food and Rural Affairs (Defra) has appointed senior government communicator Toby Nation as its director of comms, PRWeek has learned.

DVLA tackles phone fraudsters and online phishers in social-driven safety campaign

DVLA tackles phone fraudsters and online phishers in social-driven safety campaign

The Driver Vehicle and Licensing Agency has launched a social media-driven campaign warning car owners to beware of online and phone scammers.

Case study: Short cervical cancer campaign reaches millions via media coverage and social

Case study: Short cervical cancer campaign reaches millions via media coverage and social

Cervical Cancer Prevention Week, a campaign run last month by NHS England in partnership with the charity Jo's Trust to raise awareness of the importance of cervical cancer screening, achieved tens of thousands of social media interactions and hundreds of pieces of media coverage - which reached millions of people.

Case study: Leeds Council 'Dying matters' campaign demystifies death and gains half-a-million hits

Case study: Leeds Council 'Dying matters' campaign demystifies death and gains half-a-million hits

Leeds City Council's 'Dying matters' campaign has successfully transformed discussing death and bereavement from a virtual taboo into a cultural norm.

Forestry Commission brings in Freshwater to promote Highway Rat Activity Trails

Forestry Commission brings in Freshwater to promote Highway Rat Activity Trails

The Forestry Commission has appointed Freshwater UK to spearhead a national PR campaign and blogger engagement activity promoting its Highway Rat Activity Trails.

Watch: Moonpig and NHS Blood & Transplant focus on organ donation for Valentine's

Watch: Moonpig and NHS Blood & Transplant focus on organ donation for Valentine's

Online card and gift retailer Moonpig has worked with NHS Blood & Transplant for its Valentine's Day campaign this year - focused on encouraging couples to think about organic donations if their partner falls ill.

Anti-Brexit group 'to launch nationwide campaign' this month

Anti-Brexit group 'to launch nationwide campaign' this month

A new anti-Brexit group linked to WPP chief Sir Martin Sorrell is reportedly planning to launch a nationwide campaign this month in order to bring about a second referendum on the UK's EU membership.

Cumbria police seeks public engagement for pledge against hate crime

Cumbria police seeks public engagement for pledge against hate crime

Cumbria Constabulary has rolled out a campaign asking residents of the county to pledge not to be a bystander if they see a hate crime taking place.

Government widens roster of behavioural insights suppliers

Government widens roster of behavioural insights suppliers

The government's procurement service has widened the public sector's choice of behavioural insight experts to call on.

Public sector comms survey: optimism over teams but reputational challenges never far away

Public sector comms survey: optimism over teams but reputational challenges never far away

Comms will be taken more seriously in 2018 and teams will expand, but budgets will shrink and reputational challenges are lurking on the horizon, according to a PRWeek survey of comms professionals from across the public sector.

Behaviour-change specialist takes on top comms role at Health and Safety Executive

Behaviour-change specialist takes on top comms role at Health and Safety Executive

The Health and Safety Executive has appointed behaviour-change expert Lester Posner as its head of comms, PRWeek has learned.

Opinion and features

The Taylor Review says it's game over for unpaid internships, but is it?

The Taylor Review says it's game over for unpaid internships, but is it?

Interns' rights hinge on two essential premises: that there are clear legal, moral, and business justifications for paying people gaining experience, and that the distinction between output and outcomes from 'interns' and 'everyone else' is wholly artificial.

Post-Brexit, European comms agencies are coming to steal your lunch

Post-Brexit, European comms agencies are coming to steal your lunch

While Trump and Brexiters raise barriers and walls, independent comms agencies in Europe are tearing them down.

So, you want my job? Head of media, National Institute for Health and Care Excellence

So, you want my job? Head of media, National Institute for Health and Care Excellence

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Rebecca Smith's job as head of media for the National Institute for Health and Care Excellence?

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Let me explain... We had an issue. Specifically, trying to address a perennial headache around reaching a remote group of staff - our on-call firefighters.

So, you want my job? Communications business partner, Highways England

So, you want my job? Communications business partner, Highways England

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Jon Moore's job as Communications business partner, Highways England?

Documentaries about the NHS are more important now than they've ever been

Documentaries about the NHS are more important now than they've ever been

Last month, we celebrated a significant milestone at St George's Hospital, as Channel 4 broadcast the 100th episode of '24 Hours in A&E' filmed at the Trust.

What does the UK need to adopt from Australia's PR industry? Standout spokespeople

What does the UK need to adopt from Australia's PR industry? Standout spokespeople

Call me controversial, but I count a solid spokesperson as 80 (if not 90) per cent of the battle to get good media coverage - wherever you are in the world, whatever your story.

The PR industry needs to fix the causes of the gender pay gap earlier in women's careers

The PR industry needs to fix the causes of the gender pay gap earlier in women's careers

We're (for the most part) very conscious now of the "motherhood penalty" women pay in our industry due to maternity leave and that this is a key cause of the gender pay gap.

So, you want my job? News and digital specialist for the Medicines and Healthcare products Regulatory Agency

So, you want my job? News and digital specialist for the Medicines and Healthcare products Regulatory Agency

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Francesca Martin's job as news and digital specialist for the MHRA?

Cabinet Office's 'fake news' units will reveal hostile propaganda waged against UK and speed is of the essence

Cabinet Office's 'fake news' units will reveal hostile propaganda waged against UK and speed is of the essence

PRWeek broke the story earlier in January with a piece by GCS supremo Alex Aiken, but it caught fire this week when the Prime Minister's official spokesman confirmed the news - the might of the Government Communications Service was going into battle against fake news.

We need a different 'PR' to help find the holy grail of genuine engagement

We need a different 'PR' to help find the holy grail of genuine engagement

Setting aside the few bad apples hurting the perception of the multi-billion-pound PR industry with their unscrupulous behaviour and scandals, there are in fact bigger challenges for us to overcome.

Recent public sector people moves

UK Anti-Doping completes new-look comms team with hire from LTA

UK Anti-Doping completes new-look comms team with hire from LTA

The agency responsible for combatting drug use in sports has fully revamped its comms team ahead of the launch of a new organisational strategy in April.

In brief: Network Rail hires comms chief, Ayles and King launch agency, Hall joins uni body, Frank's new Apprentice briefs

In brief: Network Rail hires comms chief, Ayles and King launch agency, Hall joins uni body, Frank's new Apprentice briefs

Murdoch takes Network Rail comms helm, Ayles and King launch Eleven Hundred and more from PRWeek UK.

APCO hires former State Department envoy as global solutions practice leader

APCO hires former State Department envoy as global solutions practice leader

Frank Lowenstein is joining APCO after two years as special envoy for Israeli-Palestinian negotiations for the State Department.

Press regulator hires former Michael Howard and PCC comms man to code committee

Press regulator hires former Michael Howard and PCC comms man to code committee

Alternative press regulator Impress has appointed Jonathan Collett, a former spokesman for ex-Conservative Party leader Michael Howard, to its code committee.

Does God do Twitter? Church of England appoints new director of comms with focus on social media

Does God do Twitter? Church of England appoints new director of comms with focus on social media

The Church of England's communications department will be headed up by new director Tashi Lassalle.

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

It's a new role at the Omnicom Group agency.

Home Office appoints veteran BBC journalist as new director of comms

Home Office appoints veteran BBC journalist as new director of comms

Former BBC newsman Andy Tighe has been appointed director of comms for the Home Office after a short period as interim director, PRWeek can reveal.