The latest public sector news, opinion and features.
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News and news analysis

Graphic novel-style 'Run, Hide, Tell' counter-terror campaign to be taught in schools and youth groups

Graphic novel-style 'Run, Hide, Tell' counter-terror campaign to be taught in schools and youth groups

Counter-terrorism officers have launched the latest stage of the 'Run, Hide, Tell' campaign - a live action and graphic novel-style animation designed to be used by schools and youth leaders to teach young people what to do in the event of a terrorist attack.

Case study: How the London Ambulance Service 'NEE-NAW' tweet went viral

Case study: How the London Ambulance Service 'NEE-NAW' tweet went viral

A tweet by London Ambulance Service (LAS) went viral last week, with 1.7 million impressions, nearly 10,000 retweets and plenty of celebrity engagement, as well as being name-checked across national media and broadcast channels.

Rail campaign aims to prevent suicides on network

Rail campaign aims to prevent suicides on network

An emotionally driven true story is at the heart of a collaborative campaign between Network Rail, British Transport Police and the Samaritans to reduce the number of suicides on the rail network.

Police forces amplify national firearm surrender campaign to counter rising gun violence

Police forces amplify national firearm surrender campaign to counter rising gun violence

Police forces across the country have launched a fortnight-long crusade urging people to hand over firearms and ammunition without prosecution for illegal possession amid rising levels of gun violence in the UK.

Kensington Council and DCLG resist criticism of major comms recruitment drive following Grenfell tragedy

Kensington Council and DCLG resist criticism of major comms recruitment drive following Grenfell tragedy

Comms professionals have hit back at criticism of a drive to recruit up to 30 staff to improve community engagement and consultation with the public in the aftermath of the Grenfell Tower fire disaster.

Comms drive for Worcestershire as region declares it is open for business

Comms drive for Worcestershire as region declares it is open for business

Invigorating the business community and bolstering its success is the aim of a comms campaign being devised by Worcestershire County Council.

Gender pay gap affects trust and recruitment in the public sector, survey reveals

Gender pay gap affects trust and recruitment in the public sector, survey reveals

The gender pay gap is a key reputational issue for the public sector, with implications for trust and future recruitment, an exclusive PRWeek survey has revealed.

Local authorities lead public sector organisations for early gender pay gap reporting

Local authorities lead public sector organisations for early gender pay gap reporting

Councils are the leading public sector organisations for early reporting of their gender pay gap, according to a PRWeek analysis of more than 200 employers which have submitted figures so far.

Does God do Twitter? Church of England appoints new director of comms with focus on social media

Does God do Twitter? Church of England appoints new director of comms with focus on social media

The Church of England's communications department will be headed up by new director Tashi Lassalle.

Case study: HSE shines a light on workplace illness with 'Go Home Healthy' campaign

Case study: HSE shines a light on workplace illness with 'Go Home Healthy' campaign

The Health and Safety Executive narrowed its focus in its latest comms campaign to ensure engagement with specific types of workplace ill health and promote behaviour change.

New comms chief for Wolverhampton NHS Trust as BBC documentary begins

New comms chief for Wolverhampton NHS Trust as BBC documentary begins

The Royal Wolverhampton NHS Trust has appointed Sally Evans as its new head of communications, as it appears in an in-depth BBC documentary.

Controversy 'spreads message' of schools campaign to combat unauthorised absence

Controversy 'spreads message' of schools campaign to combat unauthorised absence

A backlash against a campaign to promote school attendance in one of the worst-performing areas of the country has been fĂȘted by its creators for raising the profile of its key message.

Home Office appoints veteran BBC journalist as new director of comms

Home Office appoints veteran BBC journalist as new director of comms

Former BBC newsman Andy Tighe has been appointed director of comms for the Home Office after a short period as interim director, PRWeek can reveal.

NAO highlights need for co-ordinated comms within NHS to counter future cyber-attacks

NAO highlights need for co-ordinated comms within NHS to counter future cyber-attacks

The National Audit Office's investigation into this year's WannaCry cyber-attack on the NHS has called for a more co-ordinated comms response from central and national health bodies in the event of a similar attack in the future.

Opinion and features

'Sorry' needn't be the hardest word for public sector organisations

'Sorry' needn't be the hardest word for public sector organisations

The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

This week is Living Wage Week, when businesses large and small across the country raise awareness of their commitments to pay all staff a Living Wage.

So, you want my job? Media relations manager (campaigns), Network Rail

So, you want my job? Media relations manager (campaigns), Network Rail

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Donna Mitchell's job as media relations manager (campaigns) at Network Rail?

Winning hearts and minds in the fight against NHS fraud

Winning hearts and minds in the fight against NHS fraud

To offer good news about the NHS to the media is like offering tofu to a tiger. Your chances of success are very small unless you lace that wholesome good news with something more, well, meaty.

What to expect when you hire a PR graduate

What to expect when you hire a PR graduate

After three years of studying a PR degree, I finally made it into PR - but do employers know what to expect from the grads they bring in?

So, you want my job? Chief comms officer (HR & transformation) at the Ministry of Defence

So, you want my job? Chief comms officer (HR & transformation) at the Ministry of Defence

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Max Puller's job as chief comms officer (HR & transformation) at the Ministry of Defence?

Former GCS deputy director: BBC should publish its audience data for news

Former GCS deputy director: BBC should publish its audience data for news

There is no one left in PR who thinks that data doesn't have a role - or that a cuttings book and maybe a showreel are enough to persuade a client that they have got their money's worth.

What you see is what you get: Why LGBT+ visibility in comms remains vital

What you see is what you get: Why LGBT+ visibility in comms remains vital

Last week, the Financial Times released its OUTstanding list of the 100 most influential LGBT+ leaders in business.

NHS Digital's Rachel Royall on the summer cyber-attack, the glass ceiling and the challenge for all public sector communicators

NHS Digital's Rachel Royall on the summer cyber-attack, the glass ceiling and the challenge for all public sector communicators

Rachel Royall, the director of comms at NHS Digital, took up her new role in the summer, a few weeks after an unprecedented cyber-attack that hit NHS computer systems across the country. Five months after taking up her post, Royall talks to PRWeek about what the NHS can learn from the attack, the challenges for public sector comms professionals and her career to date.

So, you want my job? Strategic comms lead at the Department for Education

So, you want my job? Strategic comms lead at the Department for Education

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Matthew Mitchell's job as strategic comms lead at the Department for Education?

"Our 'share price' is our reputation" and other comms lessons from my time at Network Rail

"Our 'share price' is our reputation" and other comms lessons from my time at Network Rail

When I arrived at Network Rail in spring 2014 we were trialling a paper press cuttings service and our cuttings book for the first week (UK only) was over an inch thick - more than my previous company, Unilever, would see globally.

Recent public sector people moves

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

It's a new role at the Omnicom Group agency.

Angela Merkel campaigns adviser Joachim Koschnicke to become Hering Schuppener partner

Angela Merkel campaigns adviser Joachim Koschnicke to become Hering Schuppener partner

Joachim Koschnicke has been hired by Hering Schuppener, the European sister firm of Finsbury and Glover Park, following a short stint as head of strategic planning and strategic comms to German chancellor Angela Merkel.

Ogilvy EMEA MD and former Gordon Brown aides joins WPP government practice

Ogilvy EMEA MD and former Gordon Brown aides joins WPP government practice

Iain Bundred, a top Ogilvy PR executive and former political spokesman to ex-Prime Minister Gordon Brown, has been appointed executive director of WPP's Government and Public Sector Practice.

Career Government comms chief Simon Wren leaves Home Office

Career Government comms chief Simon Wren leaves Home Office

Simon Wren has left his position as director of comms at the Home Office, PRWeek has learned, following a career spanning 20 years as a senior-level comms chief across government.

Government's Northern Ireland Office appoints new comms chief

Government's Northern Ireland Office appoints new comms chief

The UK Government's Northern Ireland Office has appointed Eamon Deeny as its new head of communications to help tackle the comms challenges posed by Brexit.

Edelman gets ex-Number 10 adviser and Sun journalist Craig Woodhouse as director

Edelman gets ex-Number 10 adviser and Sun journalist Craig Woodhouse as director

Craig Woodhouse, formerly a senior political journalist and latterly a press aide to the Prime Minister, will join Edelman UK next month.

Fleishman adds political pair Nick DeLuca and Tim Snowball to public affairs team

Fleishman adds political pair Nick DeLuca and Tim Snowball to public affairs team

FleishmanHillard Fishburn (FHF) has appointed Nick DeLuca and Tim Snowball as senior partner and head of public affairs, respectively.