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The latest public sector news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.
News and news analysis
Tesco Bank media relations head moves to Student Loans Company
Adam Treslove, former head of media relations and public affairs at Tesco Bank, has been appointed head of corporate affairs for the Student Loans Company (SLC).
Exclusive: Freuds launches health and behaviour change as single offer under new leadership
Freuds is relaunching its healthcare offer as a separate business within the agency family, headed by Julia Bainbridge.
Exclusive: Which government departments are the best at using social media?
The proliferation of voices across social-media platforms threatens to raise the volume to the level of white noise to the general public. In this environment it takes skill, creativity and an engaging message to make oneself heard.
Counter-terror police launch #BeSafeBeSound campaign for summer festival season
The counter-terrorism campaign is targeting millions of festival-goers due to fears that big public and outdoor events, such as music festivals, present a 'soft target' for terrorists.
Exclusive: Police force to tell teenagers 'It's life or knife' in behaviour-change campaign
The choice between living and dying is the central theme of a knife-crime campaign aimed at teenagers, to be launched by West Midlands Police next week.
Exclusive: Internal comms leading NHS Trust's culture change of 'open and honest dialogue'
South West London and St George's Mental Health NHS Trust (SWLSTG) is embarking on a major culture change, led by the comms department, to improve the interaction both among and between staff and patients.
HMRC adopts 'cute' persona for tax credit campaign
A baby in the guise of a fluffy chick is the symbol of a government campaign on the serious business of renewing tax credits that can save families thousands of pounds a year.
Pharma gears up for fresh market-access debate over new-wave cancer treatments
Healthcare comms professionals have weighed in on a fresh market-access debate sparked by NHS England CEO Simon Stevens' speech to a national conference.
PR CEOs five times more likely than general population to come from fee-paying school
More than a third (34 per cent) of UK PR consultancy bosses attended fee-paying schools - nearly five times the rate of the general population, a new report on elitism has revealed.
Tory peer James O'Shaughnessy re-joins Portland as member of its advisory council
Conservative peer and former Tory minister James O'Shaughnessy has re-joined Portland as a member of the agency's advisory council, PRWeek can reveal.
FirePRO members consider move to fee-based system following PRCA proposal
FirePRO, the organisation for fire and rescue services comms people, is considering a proposal from the PRCA to handle its administration and offer its members more training opportunities.
Senior Cabinet Office staffer takes charge of GREAT campaign
Claire Pimm, deputy director for campaigns, insight and evaluation at the Prime Minister's Office and Cabinet Office, has been appointed interim director of the 'GREAT Britain' campaign.
MI5 turns to CIPR for help in preventing terror attacks
Using comms as a weapon against the threat of a terrorist attack is at the heart of new guidance developed by Britain's Security Service and the CIPR.
Local authority campaign urges people to name and shame fly-tippers
Luton residents are being asked to turn detective to reduce illegally dumped waste blighting the town's streets, in a 'Wall of Shame' campaign run by the council.
Opinion and features
If you want to run a campaign for good: be credible, be authentic and mean it
This week we are celebrating the winners of the second Campaigns for Good Awards.
The NHS comms gap: don't make promises about tech that the service might not be able to keep
As the NHS faces unprecedented challenges, it's more important than ever to effectively communicate the ongoing modernisation of its tech systems.
Let comms teams set the agenda in the public sector to increase trust
Public sector communications - both the PR professionals themselves and the organisations they represent - hold the key to trust in our institutions.
Former Boris Johnson adviser: The shifting tides of modern leadership require authenticity, accountability and humility
Big Ben has been silent for nearly two years, yet technology and society seem to move at the speed of light and the challenges to reputation are almost infinite.
When it comes to LGBTQ+, we can all learn from 'T'
A transgender racing driver who was the guest speaker at the PRCA's LGBTQ+ re-launch event this week made me consider how much people dislike change.
Fellow students say 'PR sucks' but I have renewed faith in the power of earned
Tell people that you're leaving a perfectly good job to go and be a full-time student and everyone is lovely and positive. They can spot a mid-career crisis a mile off.
Greater use of employment tribunals could reduce sexual harassment in PR and comms
The PRCA survey into sexual harassment is sad reading but not surprising, and is borne out by my experience in advising NUJ members in the PR industry and indeed across other sectors of the media.
Five steps to be more like 'Joanna' and push for greater diversity in NHS comms
A long time ago, I remember having sleepless nights worrying about whether I would ever get a job in communications.
'The special attention - and career prospects - ended when I told him I had a new boyfriend'
A low point in my career was being warned before an evening event that a client I was hosting was "a bit handsy".
Trump doesn't want the NHS - he wants more access for US pharma
While visiting London last week, President Trump made a splash by seeming to suggest that the NHS was of interest to the US as part of a potential post-Brexit trade agreement.
Why we let Panorama film our council's social care work
Some people might think it would be reputational suicide for a council to agree to a request from BBC One's Panorama to make a documentary about its difficulties in providing social care.
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Internal Communications Officer Lancashire Constabulary Preston, Lancashire
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Press and PR Officer Lancashire Constabulary Preston, Lancashire
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Digital Communications Officer Lancashire Constabulary Lancashire
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Campaigns Director - Inhouse - Major Retailer - London Capstone Hill Search London (Greater)
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Health Media Strategist, Account Director level (Strategic Communications Consultancy) Lee-Roberts Search London (Central), London (Greater)
Recent public sector people moves
The Pope's former spokesperson appointed comms director of leading business school
The Vatican's former spokesperson has been appointed as director of communications of the IESE Business School.
Public First hires former House of Commons deputy speaker
Former Labour MP and deputy speaker of the House of Commons Natascha Engel has joined campaigns and policy consultancy Public First as a partner to head up the agency's growing specialism in infrastructure and regulation.
Former Pagefield partner relishes 'fascinating and enormous task' after joining Brexit Party
Ex-Pagefield creative director and partner Lesley Katon joined the Brexit Party in March this year to help with its European Elections launch.
Public Affairs Board announces new executive committee
The board has announced a 19-person committee for the coming year with members from across the UK.
In brief: Unilever appoints agency, Marvel Live! turns to Instinct, national awareness win for PHA, new MD at 10 Yetis
Unilever appoints The Hoxby Collective for digital content role, Scottish Land and Estates poaches head of comms, and more from PRWeek UK.
Local authority picks top agency consultant as new comms chief
The London borough of Waltham Forest has appointed Alex Try as its director of communications and culture.
Mubadala comms chief: 'Region is placing right emphasis on corporate communications'
While the profession is becoming more respected, fake news is still a chink in the armour for Middle East communications expert, Brian Lott, the chief communications officer of Mubadala Investment Company.