The latest public sector news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.

News and news analysis

Seven of PRWeek's favourite public sector campaigns of 2017

Seven of PRWeek's favourite public sector campaigns of 2017

After launching a new public sector bulletin at the start of the year, PRWeek UK is well-placed to select its top public sector campaigns of 2017.

Top of the Year: Co-ordinated emergency services comms teams pass the test(s)

Top of the Year: Co-ordinated emergency services comms teams pass the test(s)

Mass-casualty terrorist attacks on high-profile targets, as well as one of Britain's biggest peace-time disasters, meant the emergency services and their comms operations were tested to an unprecedented degree in 2017. They passed with flying colours.

Flop of the Year: Theresa May snatches defeat from the jaws of victory

Flop of the Year: Theresa May snatches defeat from the jaws of victory

In years to come, Theresa May's 2017 may come to adorn comms and campaigning textbooks as an example of exactly how not to do it.

Scottish Government unveils 2018 comms priorities

Scottish Government unveils 2018 comms priorities

Supporting Scotland's public services, promoting it as a place to live and work and protecting the interests of its communities during Brexit negotiations are among the priorities set out in the Scottish Government's new comms plan.

Met Police picks former government comms chief to replace Martin Fewell

Met Police picks former government comms chief to replace Martin Fewell

The Met has appointed a former government comms chief and senior BBC journalist as its new director of media and comms.

Case study: Snap social campaign by medicines regulator gained hits and specialist media coverage

Case study: Snap social campaign by medicines regulator gained hits and specialist media coverage

A five-day social media campaign by the UK's medicines regulator garnered more than 200,000 impressions and widespread coverage in specialist pharma media.

Kiss FM radio stars lend weight to DfT drink drive campaign aimed at young adults

Kiss FM radio stars lend weight to DfT drink drive campaign aimed at young adults

The Department for Transport has teamed up with Kiss FM breakfast presenters Rickie Haywood Williams and Melvin Odoom for its Christmas anti-drink driving campaign.

Fears for job security as NHS Trust looks to outsource comms in deal worth up to £3.25m

Fears for job security as NHS Trust looks to outsource comms in deal worth up to £3.25m

A seven-strong NHS comms team could be taken over by an external agency as the East London NHS Foundation Trust aims to make savings across its services next year.

Shocking CCTV footage part of campaign to tackle rise in alcohol-related accidents on railways

Shocking CCTV footage part of campaign to tackle rise in alcohol-related accidents on railways

Network Rail has joined forces with British Transport Police to launch a campaign aimed at reversing an upward trend in alcohol-related incidents on and around the railway.

Cabinet Office appoints award-winning Home Office campaign specialist as new director of comms

Cabinet Office appoints award-winning Home Office campaign specialist as new director of comms

The Cabinet Office has named a Home Office veteran who has led on award-winning campaigns as its director of comms.

Future of NI public sector comms is collaborative and digital, says report

Future of NI public sector comms is collaborative and digital, says report

Public sector comms in Northern Ireland will need to adopt a collaborative approach to campaigns, working with organisations with similar objectives as teams learn to be more effective with fewer resources, according to a new report.

Scottish festive campaign attempts to reverse rise in drink driving

Scottish festive campaign attempts to reverse rise in drink driving

A campaign in Scotland aims to tackle drink driving after a marked increase in the number of motorists caught over the limit last year.

London Ambulance Service appoints director of strategy and comms

London Ambulance Service appoints director of strategy and comms

Jamie O'Hara has joined London Ambulance Service as its director of strategy and comms, with a focus on becoming a "world-class service".

Highways England uses fashion hook to target young male bikers

Highways England uses fashion hook to target young male bikers

A hard-hitting message about motorcycle safety has been delivered in the language of fashion, in a campaign using live PR and social media to connect with young men.

Opinion and features

Breaking news: Media relations is dead

Breaking news: Media relations is dead

For decades, the art of pitching stories to journalists to secure positive media coverage has been at the core of what most PR agencies do and although it may be 'fake news' to say this 'media relations' avenue is dead, it's certainly dying quickly.

We lost our bid to become UK City of Culture but gained so much from taking part

We lost our bid to become UK City of Culture but gained so much from taking part

Waiting in Hull with bated breath for BBC's One Show live winner's announcement, the disappointment was overwhelming when we didn't win - but, a week on, it's been therapeutic to consider the lessons learned for comms and marketing

So, you want my job? Digital comms officer for Avon and Somerset Police

So, you want my job? Digital comms officer for Avon and Somerset Police

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Charlotte Lowe's job as digital comms officer for Avon and Somerset Police

Public Health England marketing director: Our challenges are huge, but I have great hope

Public Health England marketing director: Our challenges are huge, but I have great hope

Marketing has a major role to play in solving some of the biggest problems of our time, writes Public Health England's marketing director.

The right to privacy and personal data applies to all, not just the Premier League

The right to privacy and personal data applies to all, not just the Premier League

Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.

Interns are people too - so why can't a 'people business' like PR recognise that?

Interns are people too - so why can't a 'people business' like PR recognise that?

In the PR world we often use the phrase "we're a people business", yet, in parallel, we hear about PR companies exploiting young people with unpaid work experience and internships designed to "open doors" to a career in communications.

So, you want my job? Comms officer for the East of England Ambulance Service

So, you want my job? Comms officer for the East of England Ambulance Service

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Adam Gretton's job as comms officer for the East of England Ambulance Service?

Are you biased against women at work? Probably, and it's usually unconscious

Are you biased against women at work? Probably, and it's usually unconscious

Look around any PR agency and the chances are you'll see more women than men because PR is an industry that is inclusive of women at every level - except the very top.

Pitching, planning and reflecting - why December is not dead time for PR

Pitching, planning and reflecting - why December is not dead time for PR

In a recent client meeting, it was said, "well, then we are into mid-November, and then it's Christmas, so dead time".

Austerity, terrorism and behaviour change: how police comms has changed since 2013

Austerity, terrorism and behaviour change: how police comms has changed since 2013

Everyone talks about how fast communication is moving, and it is so true; back in 2013 we weren't dealing with terror attacks on our doorstep and communication teams in the public sector were just starting to feel the bite of austerity.

So, you want my job? Media & comms manager at the National Ballistics Intelligence Service (NABIS)

So, you want my job? Media & comms manager at the National Ballistics Intelligence Service (NABIS)

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Rachel Anstee's job as media and comms manager at the National Ballistics Intelligence Service?

Recent public sector people moves

Press regulator hires former Michael Howard and PCC comms man to code committee

Press regulator hires former Michael Howard and PCC comms man to code committee

Alternative press regulator Impress has appointed Jonathan Collett, a former spokesman for ex-Conservative Party leader Michael Howard, to its code committee.

Does God do Twitter? Church of England appoints new director of comms with focus on social media

Does God do Twitter? Church of England appoints new director of comms with focus on social media

The Church of England's communications department will be headed up by new director Tashi Lassalle.

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

Porter Novelli hires Ravi Sunnak as EVP, sustainable development goals

It's a new role at the Omnicom Group agency.

Home Office appoints veteran BBC journalist as new director of comms

Home Office appoints veteran BBC journalist as new director of comms

Former BBC newsman Andy Tighe has been appointed director of comms for the Home Office after a short period as interim director, PRWeek can reveal.

Angela Merkel campaigns adviser Joachim Koschnicke to become Hering Schuppener partner

Angela Merkel campaigns adviser Joachim Koschnicke to become Hering Schuppener partner

Joachim Koschnicke has been hired by Hering Schuppener, the European sister firm of Finsbury and Glover Park, following a short stint as head of strategic planning and strategic comms to German chancellor Angela Merkel.

Ogilvy EMEA MD and former Gordon Brown aides joins WPP government practice

Ogilvy EMEA MD and former Gordon Brown aides joins WPP government practice

Iain Bundred, a top Ogilvy PR executive and former political spokesman to ex-Prime Minister Gordon Brown, has been appointed executive director of WPP's Government and Public Sector Practice.

Career Government comms chief Simon Wren leaves Home Office

Career Government comms chief Simon Wren leaves Home Office

Simon Wren has left his position as director of comms at the Home Office, PRWeek has learned, following a career spanning 20 years as a senior-level comms chief across government.