The conduct of social media influencers is under the spotlight again following a widely-reported story in which a Dublin hotel banned “all bloggers” after a YouTube star asked for free accommodation in return for publicity.
As PR pros have suggested, the incident points to a lack of maturity that still exists among some elements of the influencer community. Following recent cases such as Zoella’s ‘rip-off’ advent calendar, and inappropriate behaviour by other well-known influencers, it highlights challenges ahead for this still (relatively) nascent genre.
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