The PR Show: 'You have to believe this in your bones' – the secret to earning Blueprint accreditation
Agencies must already have diversity and inclusion embedded in the heart of their organisation to be successful in being accredited for the Blueprint scheme, according to leaders of the only three agencies that have qualified.
PR’s industry bodies have promised to work more closely together to improve the sector’s ethnic mix, but are these efforts too little too late, and what more can be done? PRCA & CIPR leaders and diversity chiefs open up in this feature and podcast.
A campaign to ‘quash quarantine’ rules is having remarkable results, with greater longevity in the news cycle than the Dominic Cummings saga. PRWeek’s latest podcast explores this campaign, its success and why it is critical for the travel and hospitality industries.
The PR industry is merely paying lip-service to improving the ethnic diversity of their workforces, with most agencies either apathetic or interested only in the 'sexy aspect' of diversity, BAME PR leaders have said in a podcast that provides a sobering analysis of racial inequality in the industry.
The hospitality industry must be ready to ”live with coronavirus” for the foreseeable future, requiring new operating models and communications strategies, according to a food and drink comms expert.
New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre".
Getting the tone of communications right is critical for brands during the coronavirus pandemic. Nik Govier and Andrew Bloch explain why and how.
The Government needs to relinquish its tightly controlled, 'campaign driven' approach to coronavirus communications for a more nuanced approach for it to be effective, according to a panel of comms professionals.
The coronavirus pandemic has stiffened BP’s resolve to become net zero carbon-emitter by 2050. Communications is at the heart of these plans, and has played a critical role in helping the oil and gas multinational handle an unprecedented crisis for the sector. BP's Geoff Morrell and H+K Strategies' Chris Pratt join The PR Show.
The PR industry is at risk of 'flex-washing' and needs to evolve how it designs roles to truly embrace the benefits of flexible working, a panel of experts has warned on the latest episode of PRWeek podcast The PR Show.
In PRWeek's latest podcast, a panel of sports marketing experts discuss whether the Olympic dream still works for sponsors, how brands are preparing for the Tokyo games, the latest on Euro 2020 and Manchester City’s ban.
Businesses can no longer afford to ignore sustainable practices and should embrace social purpose or risk a backlash from consumers and shareholders. That's the key message of a special purpose marketing episode of PRWeek's podcast The PR Show.
The Cannes Lions Festival of Creativity could potentially ditch categories because "everybody is eating each other's lunch" and PR agencies need to consider how they are showing up, according to panellists on a special creativity episode of The PR Show.
Procurement teams need to stop treating PR and comms as commodities like "photocopier paper or hand towels", while some agencies need a big wake-up call when it comes to preparing for the process.
PR agency bosses are looking to invest more into complementary services and skills in order to grow revenues and margins in what has been a 'rollercoaster' period for the PR and comms industry.
Influencers should not be blamed for promoting the Fyre Festival, even though it rapidly descended into farce. In the influencer space, the problem is often lazy marketing.
Hosted by author and journalist Richard Gillis and PRWeek editor-in-chief Danny Rogers, episode nine of The Line talks to former football star Jermaine Jenas about England's relationship with the press and his own rise to media prominence.
Hosted by author and journalist Richard Gillis, episode eight of The Line discusses the role played by the comms industry in the memes and tropes of football media coverage, La Liga and Guillem Balague's controversial new biography of Spurs manager Mauricio Pochettino.
Hosted by PRWeek editor-in-chief Danny Rogers with author and journalist Richard Gillis, episode seven of The Line discusses the role and purpose of sports agencies, covering content, Facebook, intellectual property and the soap opera that is F1.
Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid' - episode 6 of The Line
Episode six of The Line features a one-on-one with England rugby legend Brian Moore, who talks to host Richard Gillis about the sport's bruising relationship with the media, Danny Cipriani and the Beckhams, 'the opinion business' and the rise of the super coach.
Episode five of The Line asks why brands are still underestimating the opportunities to reach a female audience through sport; and looks at some examples where enlightened companies have backed women's sport with stunning results.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode four of The Line meets Arsenal Fan TV founder Robbie Lyle and discusses the rising influence of fans in sport.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode three of The Line discusses Ben Stokes' off-field boxing career and what it's like when a client is in the eye of a PR storm.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode two of The Line asks "do tribes scale?" as the NFL returns to London this weekend.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, The Line takes a look at how brand power has transformed the Premier League's transfer window, which this season came in at a tidy £1.5bn.