Procurement teams need to stop treating PR and comms as commodities like "photocopier paper or hand towels", while some agencies need a big wake-up call when it comes to preparing for the process.
PR agency bosses are looking to invest more into complementary services and skills in order to grow revenues and margins in what has been a 'rollercoaster' period for the PR and comms industry.
Influencers should not be blamed for promoting the Fyre Festival, even though it rapidly descended into farce. In the influencer space, the problem is often lazy marketing.
Hosted by author and journalist Richard Gillis and PRWeek editor-in-chief Danny Rogers, episode nine of The Line talks to former football star Jermaine Jenas about England's relationship with the press and his own rise to media prominence.
Hosted by author and journalist Richard Gillis, episode eight of The Line discusses the role played by the comms industry in the memes and tropes of football media coverage, La Liga and Guillem Balague's controversial new biography of Spurs manager Mauricio Pochettino.
Hosted by PRWeek editor-in-chief Danny Rogers with author and journalist Richard Gillis, episode seven of The Line discusses the role and purpose of sports agencies, covering content, Facebook, intellectual property and the soap opera that is F1.
Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid' - episode 6 of The Line
Episode six of The Line features a one-on-one with England rugby legend Brian Moore, who talks to host Richard Gillis about the sport's bruising relationship with the media, Danny Cipriani and the Beckhams, 'the opinion business' and the rise of the super coach.
Episode five of The Line asks why brands are still underestimating the opportunities to reach a female audience through sport; and looks at some examples where enlightened companies have backed women's sport with stunning results.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode four of The Line meets Arsenal Fan TV founder Robbie Lyle and discusses the rising influence of fans in sport.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode three of The Line discusses Ben Stokes' off-field boxing career and what it's like when a client is in the eye of a PR storm.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode two of The Line asks "do tribes scale?" as the NFL returns to London this weekend.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, The Line takes a look at how brand power has transformed the Premier League's transfer window, which this season came in at a tidy £1.5bn.