Speakers


Alexia Clifford, Deputy Director - Marketing Activation, Public Health England

Alexia Clifford is Deputy Director of Marketing at Public Health England, an Executive Agency of the Department of Health. Alexia has led a number of highly successful, flagship social marketing campaigns including Change4Life, which encourages millions of families in England to eat well, move more, live longer, Stoptober, which has helped more than a million people to quit smoking, and Be Clear on Cancer, which has helped to save hundreds of lives through earlier diagnosis. Alexia is a comms and marketing professional with more than 15 years’ experience across the public and private sector.

Alex Butler, Founder, Foundry 3

Alex is one of the world’s leading experts at the intersection of health and technology. He worked for 14 years in the pharmaceutical industry launching the industries first social media channels and the first mobile health smartphone application well before the launch of the App Store. Since leaving the industry in 2011 he has founded and led award winning health technology agencies, currently Co-Founder of science, creativity and innovation agency Foundry³.His work has led to numerous innovation awards such as the inaugural recipient of the Global Social Media Pioneer award in Philadelphia in 2010, the James E Burke Award for Uncommon Courage in 2011, the first pharma professional recipient. He has won over 30 Digital and innovation awards including the prestigious AXA PPP Global Health Technology Award 2017, with his health technology displayed in the Design Museum in London.

Massimiliano Di Domenico, VP Comms, Gov Affairs & Market Access Europe, GlaxoSmithKline,

Italian, married with 2 sons, Fluent in Italian, English, Portuguese, Spanish and French Massimiliano has a University Degree in Statistic and Economy. Joins GSK in Italy in 2014 as Head of Government Affairs and Comms after several working experiences in France, US, UK, Belgium and Netherlands with senior role in communication and government affairs of multinational companies in highly regulated industries As of 1st May 2018 he has been appointed VP Comms, Gov’t Affairs and Market Access Europe.

Lizzie Rabone, Director of Strategy and Analytics , Edelman

Lizzie is Associate Director of Strategy and Analytics at Edelman, where she focuses primarily on influencer work and audience insights. Her role is cross- practice, analysing structures of influence from B2C marketing right through to public affairs, corporate reputation and of course healthcare. We take an audience-first, data-driven approach, and use our proprietary analytics framework to map the key players in any topic. Prior to working for Edelman, Lizzie worked in Russia, Spain and the USA as a journalist and insights analyst.

Emma Lynn, UK Corporate Affairs Director, Pfizer

Emma joined Pfizer in 2005 and has held a number of different roles spanning Internal and External Comms (media relations) and Public Affairs, both for the UK organisation and in Regional, above-country roles. In 2016 Emma took on the role of UK Corporate Affairs Director. Emma started her comms career working within the Corporate Practice at global PR agency, Burson-Marsteller, specialising in Change Communs, M&A integration, Issues Management and Media Relations across a broad range of industry sectors, before deciding to explore a more specialist communications career in healthcare. Emma is currently co-opted onto the board of the ABPI.

Susie Hackett, Independent consultant

Susie has over 25 years experience in healthcare communications. As a biochemist, she started her career in research before moving to a role in international pharmaceutical marketing. After a stint in sales, she moved into healthcare PR working at two agencies before joining pharmaceutical company Roche where she developed the UK communications team to include PR, Public Affairs, Corporate Affairs, Internal and Digital, and fifth-hurdle Market Access. Susie then became Head of Europe, Communications for Roche, developing a European strategy and setting up a pan-European network. Having worked for Roche for 16 years, Susie joined Mundipharma International as Head of Communications before recently leaving and becoming an independent consultant and adviser.

Maxine Mawhinney, ex-BBC presenter and broadcaster

Maxine Mawhinney has been a journalist and broadcaster for 40 years, the last 20 as one of the BBC’s senior news anchors.As a foreign correspondent and presenter, Maxine has lived and worked across the world with BBC, ITN, Sky and GMTV among others covering the major stories of the last 4 decades. Since leaving the BBC in 2017 Maxine has joined the Senior Faculty of the Karolinska Institute University Hospital in Stockholm where she runs the communications programme for senior medics.She also works in medical and scientific communications with her husband John Clare of Lionsden Communications.She recently launched her weekly interview programme‘The Moment with Maxine Mawhinney’ on YouTube.

Jessica Federer, Advisor & Digital Leader,

Recognized as one of the top 100 global CDOs, a Power-Lady of the German economy, and a leading Health Tech Influencer, Jessica is adept at translating digital developments into meaningful advancements for both business and society. Federer serves as an advisor for health and technology companies, and is on the United Nations m-Powering Development Advisory Board for the Agency for Information and Communications Technology (ITU). Federer was the Chief Digital Officer at Bayer A.G., a global life sciences leader in consumer health, pharmaceuticals, animal health, and agriculture. While at Bayer, she held positions in Global Regulatory Affairs, Market Access, Comms and Public Affairs.

Duncan Arbour, SVP Innovation, Syneos Health Communications Europe

Duncan works in the Insights and Innovation team at Syneos Health, bringing twenty years’ leadership experience across communications and digital strategy. Prior to working in healthcare, Duncan held senior roles supporting organizations in sectors including financial services, retail, government and not-for-profit. In the wider industry, Duncan has been a speaker at forums including DIA and congresses; an advisor to the UK Government’s Creative Skills Council; and currently provides support to start-ups working in the field of mental health.

Jessica Fine, Executive Director external affairs, MSD

Jessica joined MSD UK in April 2016 as external Affairs Director having previously held the role of Head of Healthcare at Public Affairs and Comms Consultancy Lexington Communications for over a decade. While there she led the health arm of the business and delivered strategic counsel to a range of organisations and providers across the healthcare sector from pharmaceuticals to patient groups and healthcare providers.External Affairs Director Jessica is responsible for Gov Relations, Policy development and Corporate Communications for MSD in the UK. She has been involved in industry relations with government across a number of issues including the future of Life Sciences policy post-Brexit, the recently published Accelerated Access review (AAR) as well as the Pharmaceutical Price Regulation Scheme (PPRS) and the Government’s broader industrial and commercial strategy for the industry.

Jorge Armanet, CEO and Co-Founder, HealthUnlocked

Jorge is CEO and Co-Founder of HealthUnlocked, the global social health platform. He is a technology and media entrepreneur with more than 15 years of international experience building and managing teams and companies around new technology and healthcare. Jorge founded HealthUnlocked in 2010 to help people make themselves healthier by transforming how people access health information, shifting the emphasis from providers to patients, and from doctors to data. He holds a MPhil in Innovation, Strategy and Organization from Cambridge University, a Master in Digital Media at Goldsmiths (University of London) and Economics and Engineering degrees from the Catholic

Sabina Syed, Founder and Managing Director, Vision4Health

Sabina established Visions4health, a market access and payer engagement agency in 2007. She has over 24 years' experience in healthcare - a unique blend of working in the NHS, Pharmaceuticals and in healthcare consulting. Sabina remains passionate about supporting the life sciences industry evolve to a health systems approach to conducting business, communicating and co-producing value based solutions with payers that enable access and uptake of innovative medicines and medical devices.

Simon Enright, Director of Comms, NHS

Simon enjoys using the skills learned in nearly two decades at the BBC to help influence audiences and inspire change to improve health care in England.He is passionate about the NHS and keen to ensure it is accurately represented in the media, to parliament, and with key partners. He is also determined that NHS staff get the recognition they deserve for their commitment to providing diligent care, on the basis of need and not ability to pay. Simon leads a team providing all round communication support for NHS England - press, public affairs, publishing, parliamentary briefing, marketing, brand management, events including the annual Innovation Expo conference, bulletins, campaigns, strategic communication and Freedom of Information.

Sarah Porch, Head of Information and Support Services, Bloodwise

Sarah has a degree in Social Policy and Sociology and a background in health promotion and counselling. Her career began in the NHS 25 years ago working in Sexual Health and Genito-Urinary Medicine. She then worked in the delivery and management of information and support services for Breast Cancer Care, Prostate Cancer UK, Bowel Cancer UK and Crohns and Colitis UK. These services have included running specialist nurse-led helplines, volunteer peer support and awareness programmes, patient information production and on-line services. Sarah joined Bloodwise in March 2018 and oversees a team developing and delivering blood cancer patient information, a Health Care Professional Education and Liaison programme, Support line services and an Ambassadors programme.

Dr Nick Broughton, Ethics and Compliance Partner, Makara Health

Nick is a pharmaceutical physician with over 20years’ experience in the pharmaceutical industry, including seven years at the NHS specialising in primary care, pain management and palliative medicine. Nick began working in the pharmaceutical industry for Sanofi as a clinical research physician before moving into medical affairs with MSD. He held director roles in UK and European Medical and Regulatory Affairs for AstraZeneca before moving to Celgene as UK and Ireland Medical Director. Nick provides education in ethics and compliance to support business decision-making in pharma. In this work he has teamed up with Makara Health to expand the reach of his training and develop digital delivery tools.

Aleena Hasnain, Digital Health Strategist, Edelman

Aleena is a strategic planner and a digital health strategist, with a passion for discovering audience insights to inform integrated campaigns and digital strategies. With this hybrid role, her work is rooted in developing data-driven and audience-centric strategies to ensure campaigns are reaching and engaging the right audience, on the right channel, with the right message. Specifically, her areas of focus include digital health comms and marketing, HCP engagement, influencer mapping, audience identification/segmentation, audience personas, message frameworks, campaign branding, and channel distribution.

Felix Jackson, Founder & Medical Director of medDigital and medCrowd

I am a doctor and entrepreneur developing digital technology for health and care. I trained as an Anaesthetist leaving clinical practice to work in HIV Medicine for GSK then founding medDigital. After joining DigitalHealth.London’s Accelerator, we launched medCrowd in 2017. medCrowd is the instant messenger for health and care that keeps everyone in touch while protecting confidential information to the required standards.I love being part of how digital is transforming health and care for the better.

Peter Impey, Managing Director PR, 90TEN

Peter is the Managing Director of 90TEN Communications, the Public Relations practice of the 90TEN Group. He has been a driving force behind multiple award-winning patient campaigns for the agency which have been recognised for their creativity and outcomes focused approach. He has worked in the pharmaceutical sector for almost two decades both in-house and on the agency side. He has held positions at Procter & Gamble Pharmaceuticals, Galliard, Ketchum and Virgo. Prior to this Peter trained as a pharmacologist at King’s College London.

Alex Davies, Director, Healthcare Communications, Hanover

Alex has nearly a decade of experience in healthcare communications, particularly in media relations and corporate communications, having worked previously at the Royal College of Nursing, AstraZeneca and Huntsworth Health. He has led several global PR accounts for large pharmaceutical companies, including running 24/7 EMEA-wide press offices and delivering global launch communications for new medicines. He has also worked on high profile issues in the UK, including multiple media stories relating to the Cancer Drugs Fund (CDF). His media strategies have seen drugs once due to be removed from the CDF retain their place on the Fund, following extensive media and patient group pressure. Alex has experience in all aspects of healthcare public relations, campaigning and advocacy.

Andrew Powrie-Smith, Executive Director of Communications & Partnerships, EFPIA

Andrew Powrie-Smith is Executive Director of Communications & Partnerships at the European Federation of Pharmaceutical Industries & Associations (EFPIA).Prior to woking at EFPIA, Andrew was Director of Reputation and Stakeholder Engagement at the Association of the British Pharmaceutical Industry (ABPI), in addition to his role as country Director in Scotland.  Before joining the pharmaceutical industry, Andrew was Director of the British Lung Foundation in Scotland and Northern Ireland. He worked in the UK and internationally with a number of NGOs including Amnesty International, Scope and the Red Cross, where he was also member of the International Emergency Response Unit. Andrew lives on a farm on the West Coast of Scotland, with wife Lena and three children. In his spare time he coaches rugby and is a qualified Yachtmaster Ocean, Divemaster and kayaking instructor.

Rajni Aneja. Head of Digital Strategy for Global Regulatory Affairs, Sanofi

Dr. Rajni Aneja serves as Head of Digital Strategy for Global Regulatory Affairs at Sanofi. Dr. Rajni Aneja is a MIT Connection Science Fellow, health care strategist, public speaker, transformative change agent with expertise in population health management and digital health. She serves as Strategic Board Advisor in Digital health, Strategy, Advanced Analytics, Innovation at MIT/Harvard Innovation Lab/UMASS/Oliver Wyman and has held various senior executive roles at United Health Group, Humana, WebMD, Joslin Diabetes Centre- a Harvard Hospital and most recently contributed to consumer digital strategy and transformation at Novartis.Dr. Rajni Aneja received her MD from Research Medical Center in Kansas City and holds an MBA from University of Massachusetts along with being Certified Physician Executive from the American College of Physician Executives

Amelia James, Strategic Communications & Operations Director, MSD

Amelia James is Director of Strategic Communications for MSD, a team formed in 2017 to bring together corporate, internal and employee communications, issues/crisis management and media/social media. Since forming, the team has focused on taking a new approach to proactive communications, aimed at building a stronger company brand awareness through new integrated digital communication approaches to engage both internal and external audiences. Prior to this role, Amelia led the Policy & Government Relations team at MSD for five years and has also held other roles such as leading change management during the merger of MSD and Schering Plough. Before joining MSD in 2004, Amelia held senior roles within public relations consultancies, advising companies across a broad range of sectors.

Sophie Asker, Deputy Managing Director, Syneos Health

An experienced communications professional, Sophie is Deputy Managing Director of Public Relations at Syneos Health Communications in London. As well as providing strategic counsel and driving programme implementation on some of the practice’s biggest PR accounts, Sophie also takes a lead on integration across Syneos Health and is particularly passionate about team engagement, company culture and corporate social responsibility. Sophie’s experience spans multiple therapy areas and UK, pan-European and Global healthcare and consumer communications both at Syneos Health and in house, with a focus on media, advocacy, corporate and unbranded programmes. A keen linguist, Sophie’s love of languages and studying political science and journalism at the Università degli Studi di Siena in Italy first fuelled her passion for a career in communications.

Helen Swift, Senior Director, Syneos Health Communications

Helen is a Senior Director at Syneos Health where she leads the Chamberlain Healthcare London PR practice. With a background in human biology, Helen enjoys working at the intersect where science and communications meet. Having worked in the healthcare communications sector for the last 15 years, Helen continues to advise and work with leading pharmaceutical companies on communications campaigns in areas such as brand launches, patient and community engagement and activation, and media relations. Helen also has a particular passion for internal communications, helping companies to educate and reinvigorate employees around a shared vision.

Con Franklin, Managing Director - Healthcare, Ketchum

Con is a senior healthcare communicator with over 18 years’ agency experience in leading corporate reputation, brand and issues readiness programmes for some of the biggest names in global medicine. His healthcare comms experience includes worldwide virology communication strategy for AbbVie, global brand planning for Pfizer’s neuropathic pain brand Lyrica®, and extensive work with Shire for several years delivering worldwide data communication, KOL and brand strategy for its orphan and rare disease portfolio.

Aileen Thompson, Director, Aileen Thompson Associates Limited

Aileen Thompson is an award winning communications leader in interim and permanent roles in the private and public sector. She has Board level experience as a Corporate Communications Director in EMEA, EU and the UK creating business value for companies and organisations in pharmaceuticals and Life Sciences, technology, telecoms and consumer goods. She is an expert in simplifying the complex using corporate affairs, media relations and social media, corporate marketing and brand communications, change communications, government and public affairs, employee engagement, CR and reputation management.

Bahar Turkoglu, Senior Director, Public Affairs - Gilead Sciences

Bahar is Senior Director, Public Affairs at Gilead Sciences leading communications and advocacy across UK and Ireland. She was previously responsible for corporate affairs and public relations for Neurosciences and Urology for the Europe, Africa and the Middle East region of Allergan. Prior to Allergan, Bahar worked at public relations agencies in both London and Paris, supporting European and country-level communications and patient advocacy for diverse pharmaceutical clients. She earned a Master’s degree in consulting and marketing at University Paris 7 Denis Diderot and a Master’s degree in European history at University Paris Panthéon – Sorbonne and Leiden University (Netherlands). She is fluent in French and Turkish.

Jill Pearcy, Director - ABPI Code Engagement

Jill Pearcy joined the ABPI in August 2018. She was previously Head of Corporate Communications at HS2 Ltd, with responsibility for leading communications as the project moved from the research phase into construction. Earlier in her career, Jill served as Head of Media Relations at NATS, the UK’s air traffic controllers, during the volcanic ash crisis, and led communications for Unisys in Europe.

Joe Marshall, Senior Strategist - Pegasus

As Senior Strategist at Pegasus, Joe is responsible for applying the agency’s proprietary CHANGE planning framework to develop insight-driven integrated programmes that drive measurable behaviour change.

Ian Ray, Head of Copy - Pegasus

Ian is a specialist health writer and senior creative with a passion for behavioural science. He heads up the copy team at Pegasus and is responsible for messaging, tone and voice and content.

John Clare, CEO - LionsDen Communications

John Clare has spent the last 27 years working at high levels of the pharmaceutical and biotech industries around the world. He is a skilled moderator of meetings, an expert media and communication coach and a ‘confidential but critical friend’ of the industry. He is the chief executive of LionsDen Communications, the company he founded in 1992. Since then he has worked with all the world’s large companies in the life sciences sector, as well as trade organisations including the ABPI and EFPIA.He is a former journalist, an award-winning documentary maker and author. His latest book Storytelling: The Presenter’s Secret Weapon is available online and in the high street.

Abi Howse, Patient Information Manager - Bloodwise

Leads the Patient Information team at Bloodwise, the UK's dedicated blood cancer charity, to ensure people affected by blood cancer receive relevant and high-quality information that supports them to understand their condition and treatment, manage their health and well-being, and live well with blood cancer. Works closely with blood cancer patients to understand patient need and develop projects that deliver the right information, in the best way to support people affected by blood cancer to live their lives.

Ollie Morgan, Corporate Partnerships - Bloodwise

Ollie has worked in fundraising for 8 years, most recently at Bloodwise - the UK's leading blood cancer research charity. Since joining Bloodwise two years ago, he has taken on oversight of the charity's relationships with the pharmaceutical industry; building relationships with many of the market leaders in haematology, and working to fund exciting projects within Bloodwise's Patient Information and Support Services team.

Juliet Scott, Communications Lead - Novo Nordisk

Juliet Scott is a senior communications professional accomplished in developing influential plans that build profile, reputation and drive commercial success in the UK and globally. Juliet has worked in the Communications Team at Novo Nordisk UK since 2017 and is responsible for internal and external communications, advising the GM and senior leaders and ensuring clarity of message in times of crisis and change. Juliet started her career in communications in EDF Energy, where she held a number of national and international roles. Juliet was also the Head of Internal Communications at Bupa, and has also worked at Roche. Juliet is passionate about improving the lives of patients and ensuring that Novo Nordisk works in partnership with the NHS to deliver better health outcomes.

Mike Dixon, CEO - Healthcare Communications Association

With over 28 years in healthcare communications, working in-house and leading and owning specialist agencies, Mike has UK and global multichannel experience which extends across pharma, medical devices, consumer and NHS communications. In 2017 Mike became CEO of the Healthcare Communications Association which proactively represents and champions on behalf of the sector. With membership comprising in-house teams, agencies, and not-for-profits, the HCA provides the collective voice to establish, maintain and improve best practice and quality standards. Mike still delivers healthcare communication consultancy and is owner and director of a small publishing company producing specialist supplements and publications for not-for-profit organisations.

Jim Baxter, Director of Global Communications - UCB Pharma

Jim Baxter is an experienced communications professional, who has worked within in-house and consultancy environments over the last 16 years. He has a broad range of healthcare therapy experience, and is currently Director of Global Communications (Neurology Lead) at UCB Pharma. Jim has worked extensively within the fields of neurology, immunology & rheumatic diseases, pain management, dermatology, and respiratory illness, and has significant brand, corporate, internal communications and issues management knowledge. He is a dedicated team player with a proven record of team and line management, and is comfortable providing communications counsel to colleagues from all levels of an organisation. Jim has worked within regulated industries throughout his professional career, and prides himself on his ability to navigate and work within multiple professional codes of practice. He holds a degree in Public Relations from the University of Central Lancashire. Whilst originally from the UK, Jim currently works in Brussels where he lives with his wife and family.

Stephen Boyle, Head of Internal Communications - Bayer

As head of Internal Communications, Stephen is currently driving programmes within Bayer’s UK and Ireland business to deliver culture change and employee engagement across five divisions and a large field-based community. The company has undergone a transformation and Bayer is now one of the UK’s fastest growing pharma companies, with the UK and Ireland now recognised as one of Bayer’s fastest-growing markets globally, often setting best practice standards for Bayer worldwide.

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