Speakers


Alexia Clifford, Deputy Director - Marketing Activation, Public Health England

Alexia Clifford is Deputy Director of Marketing at Public Health England, an Executive Agency of the Department of Health. Alexia has led a number of highly successful, flagship social marketing campaigns including Change4Life, which encourages millions of families in England to eat well, move more, live longer, Stoptober, which has helped more than a million people to quit smoking, and Be Clear on Cancer, which has helped to save hundreds of lives through earlier diagnosis. Alexia is a comms and marketing professional with more than 15 years’ experience across the public and private sector.

Alex Butler, Founder, Foundry 3

Alex is one of the world’s leading experts at the intersection of health and technology. He worked for 14 years in the pharmaceutical industry launching the industries first social media channels and the first mobile health smartphone application well before the launch of the App Store. Since leaving the industry in 2011 he has founded and led award winning health technology agencies, currently Co-Founder of science, creativity and innovation agency Foundry³.His work has led to numerous innovation awards such as the inaugural recipient of the Global Social Media Pioneer award in Philadelphia in 2010, the James E Burke Award for Uncommon Courage in 2011, the first pharma professional recipient. He has won over 30 Digital and innovation awards including the prestigious AXA PPP Global Health Technology Award 2017, with his health technology displayed in the Design Museum in London.

Massimiliano Di Domenico, VP Comms, Gov Affairs & Market Access Europe, GlaxoSmithKline,

Italian, married with 2 sons, Fluent in Italian, English, Portuguese, Spanish and French Massimiliano has a University Degree in Statistic and Economy. Joins GSK in Italy in 2014 as Head of Government Affairs and Comms after several working experiences in France, US, UK, Belgium and Netherlands with senior role in communication and government affairs of multinational companies in highly regulated industries As of 1st May 2018 he has been appointed VP Comms, Gov’t Affairs and Market Access Europe.

Lizzie Rabone, Director of Strategy and Analytics , Edelman

Lizzie is Associate Director of Strategy and Analytics at Edelman, where she focuses primarily on influencer work and audience insights. Her role is cross- practice, analysing structures of influence from B2C marketing right through to public affairs, corporate reputation and of course healthcare. We take an audience-first, data-driven approach, and use our proprietary analytics framework to map the key players in any topic. Prior to working for Edelman, Lizzie worked in Russia, Spain and the USA as a journalist and insights analyst.

Emma Lynn, UK Corporate Affairs Director, Pfizer

Emma joined Pfizer in 2005 and has held a number of different roles spanning Internal and External Comms (media relations) and Public Affairs, both for the UK organisation and in Regional, above-country roles. In 2016 Emma took on the role of UK Corporate Affairs Director. Emma started her comms career working within the Corporate Practice at global PR agency, Burson-Marsteller, specialising in Change Communs, M&A integration, Issues Management and Media Relations across a broad range of industry sectors, before deciding to explore a more specialist communications career in healthcare. Emma is currently co-opted onto the board of the ABPI.

Maxine Mawhinney, ex-BBC presenter and broadcaster

Maxine Mawhinney has been a journalist and broadcaster for 40 years, the last 20 as one of the BBC’s senior news anchors.As a foreign correspondent and presenter, Maxine has lived and worked across the world with BBC, ITN, Sky and GMTV among others covering the major stories of the last 4 decades. Since leaving the BBC in 2017 Maxine has joined the Senior Faculty of the Karolinska Institute University Hospital in Stockholm where she runs the communications programme for senior medics.She also works in medical and scientific communications with her husband John Clare of Lionsden Communications.She recently launched her weekly interview programme‘The Moment with Maxine Mawhinney’ on YouTube.

Jessica Federer, Advisor & Digital Leader,

Recognized as one of the top 100 global CDOs, a Power-Lady of the German economy, and a leading Health Tech Influencer, Jessica is adept at translating digital developments into meaningful advancements for both business and society. Federer serves as an advisor for health and technology companies, and is on the United Nations m-Powering Development Advisory Board for the Agency for Information and Communications Technology (ITU). Federer was the Chief Digital Officer at Bayer A.G., a global life sciences leader in consumer health, pharmaceuticals, animal health, and agriculture. While at Bayer, she held positions in Global Regulatory Affairs, Market Access, Comms and Public Affairs.

Jessica Fine, Executive Director external affairs, MSD

Jessica joined MSD UK in April 2016 as external Affairs Director having previously held the role of Head of Healthcare at Public Affairs and Comms Consultancy Lexington Communications for over a decade. While there she led the health arm of the business and delivered strategic counsel to a range of organisations and providers across the healthcare sector from pharmaceuticals to patient groups and healthcare providers.External Affairs Director Jessica is responsible for Gov Relations, Policy development and Corporate Communications for MSD in the UK. She has been involved in industry relations with government across a number of issues including the future of Life Sciences policy post-Brexit, the recently published Accelerated Access review (AAR) as well as the Pharmaceutical Price Regulation Scheme (PPRS) and the Government’s broader industrial and commercial strategy for the industry.

Jorge Armanet, CEO and Co-Founder, HealthUnlocked

Jorge is CEO and Co-Founder of HealthUnlocked, the global social health platform. He is a technology and media entrepreneur with more than 15 years of international experience building and managing teams and companies around new technology and healthcare. Jorge founded HealthUnlocked in 2010 to help people make themselves healthier by transforming how people access health information, shifting the emphasis from providers to patients, and from doctors to data. He holds a MPhil in Innovation, Strategy and Organization from Cambridge University, a Master in Digital Media at Goldsmiths (University of London) and Economics and Engineering degrees from the Catholic

Sabina Syed, Founder and Managing Director, Vision4Health

Sabina established Visions4health, a market access and payer engagement agency in 2007. She has over 24 years' experience in healthcare - a unique blend of working in the NHS, Pharmaceuticals and in healthcare consulting. Sabina remains passionate about supporting the life sciences industry evolve to a health systems approach to conducting business, communicating and co-producing value based solutions with payers that enable access and uptake of innovative medicines and medical devices.

Simon Enright, Director of Comms, NHS

Simon enjoys using the skills learned in nearly two decades at the BBC to help influence audiences and inspire change to improve health care in England.He is passionate about the NHS and keen to ensure it is accurately represented in the media, to parliament, and with key partners. He is also determined that NHS staff get the recognition they deserve for their commitment to providing diligent care, on the basis of need and not ability to pay. Simon leads a team providing all round communication support for NHS England - press, public affairs, publishing, parliamentary briefing, marketing, brand management, events including the annual Innovation Expo conference, bulletins, campaigns, strategic communication and Freedom of Information.

Sarah Porch, Head of Information and Support Services, Bloodwise

Sarah has a degree in Social Policy and Sociology and a background in health promotion and counselling. Her career began in the NHS 25 years ago working in Sexual Health and Genito-Urinary Medicine. She then worked in the delivery and management of information and support services for Breast Cancer Care, Prostate Cancer UK, Bowel Cancer UK and Crohns and Colitis UK. These services have included running specialist nurse-led helplines, volunteer peer support and awareness programmes, patient information production and on-line services. Sarah joined Bloodwise in March 2018 and oversees a team developing and delivering blood cancer patient information, a Health Care Professional Education and Liaison programme, Support line services and an Ambassadors programme.

Dr Nick Broughton, Ethics and Compliance Partner, Makara Health

Nick is a pharmaceutical physician with over 20years’ experience in the pharmaceutical industry, including seven years at the NHS specialising in primary care, pain management and palliative medicine. Nick began working in the pharmaceutical industry for Sanofi as a clinical research physician before moving into medical affairs with MSD. He held director roles in UK and European Medical and Regulatory Affairs for AstraZeneca before moving to Celgene as UK and Ireland Medical Director. Nick provides education in ethics and compliance to support business decision-making in pharma. In this work he has teamed up with Makara Health to expand the reach of his training and develop digital delivery tools.

Aleena Hasnain, Digital Health Strategist, Edelman

Aleena is a strategic planner and a digital health strategist, with a passion for discovering audience insights to inform integrated campaigns and digital strategies. With this hybrid role, her work is rooted in developing data-driven and audience-centric strategies to ensure campaigns are reaching and engaging the right audience, on the right channel, with the right message. Specifically, her areas of focus include digital health comms and marketing, HCP engagement, influencer mapping, audience identification/segmentation, audience personas, message frameworks, campaign branding, and channel distribution.

Felix Jackson, Founder & Medical Director of medDigital and medCrowd

I am a doctor and entrepreneur developing digital technology for health and care. I trained as an Anaesthetist leaving clinical practice to work in HIV Medicine for GSK then founding medDigital. After joining DigitalHealth.London’s Accelerator, we launched medCrowd in 2017. medCrowd is the instant messenger for health and care that keeps everyone in touch while protecting confidential information to the required standards.I love being part of how digital is transforming health and care for the better.

Peter Impey, Managing Director PR, 90TEN

Peter is the Managing Director of 90TEN Communications, the Public Relations practice of the 90TEN Group. He has been a driving force behind multiple award-winning patient campaigns for the agency which have been recognised for their creativity and outcomes focused approach. He has worked in the pharmaceutical sector for almost two decades both in-house and on the agency side. He has held positions at Procter & Gamble Pharmaceuticals, Galliard, Ketchum and Virgo. Prior to this Peter trained as a pharmacologist at King’s College London.

Alex Davies, Director, Healthcare Communications, Hanover

Alex has nearly a decade of experience in healthcare communications, particularly in media relations and corporate communications, having worked previously at the Royal College of Nursing, AstraZeneca and Huntsworth Health. He has led several global PR accounts for large pharmaceutical companies, including running 24/7 EMEA-wide press offices and delivering global launch communications for new medicines. He has also worked on high profile issues in the UK, including multiple media stories relating to the Cancer Drugs Fund (CDF). His media strategies have seen drugs once due to be removed from the CDF retain their place on the Fund, following extensive media and patient group pressure. Alex has experience in all aspects of healthcare public relations, campaigning and advocacy.

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