08:30 Registration and refreshments

09:30 Chair’s opening remarks

Editorial chair, John Harrington, UK Editor, PRWeek

09:35 Continuing collaboration for better health outcomes: an update from the NHS
  • What the NHS is focusing on communicating in 2023 and how pharma can contribute to that message
  • Achieving positive impact through clear, purposeful corporate comms for stakeholders and patients alike
  • Improving collaboration and communication to better advance access to healthcare across the UK

James Lyons, Director of Communications, NHS England and NHS Improvement

10:00 What is happening in UK healthcare? Understanding your role as key developments impact the pharma industry
  • Examining the healthcare landscape: what is the impact of the third Covid winter and what do other organisations want from pharma?
  • Considering your target audience: wider trends in public behaviour and patient perceptions of UK healthcare
  • What is pharma’s role in addressing issues such as health equity, sustainability in the sector, and the ongoing vaccine challenge?

Karen Taylor, Research Director, Centre for Health Solutions, Deloitte

10:45 Networking break

11:15 Case study snapshot: ‘Beautiful Stool Charts’ with Holland & Barrett
  • Using customer insight to drive campaign ideation
  • Turning taboo topics into conversation starters
  • The power of integration to maximise a small budget

Clare Stafford, Head of Communications, Holland & Barrett

11:30 Case study snapshot: Managing the NHS YouTube channel with targeted health videos
  • Working with partners to create targeted health videos on YouTube, aligned to search and with NHS goals/roadmap
  • Challenges and opportunities when considering the longevity of content in the health space
  • How testing around branding and tone of voice helps to enhance trust and brand recognition

Adriano Gazza, Senior Multimedia Manager, NHS Digital
Joe Freeman, Social and Digital Media Lead, NHS Digital

11:45 Panel discussion: Becoming better storytellers: how to innovate the comms mix for greater impact, engagement and cut-through to key stakeholders
  • Reflecting on the previous case studies, what truly makes a compelling comms campaign?
  • The secret behind creating campaigns that influence people to change behaviour
  • How much innovation is possible within the regulated industry of pharma?

Clara Bentham, Head of Communications, UK & Ireland, Sanofi
Christina Andreeva, Communications Director, GSK

12:20 Strategically integrating diversity & inclusion into your pharma comms and stakeholder campaigns for greater health outcomes
  • A how-to guide: embedding authentic diversity and inclusion practices into your comms, and into your whole business, from the start
  • Why communicating through a D&I lens is critical for pharma businesses in pushing your purpose forward
  • An insight into improving clinical trials: how GSK are engaging with communities and advocacy groups to build trust, enhance awareness, and provide education

Bieneosa Ebite, Head of Communications and Government Affairs, Inclusion & Diversity, GlaxoSmithKline (GSK)

13:00 Networking lunch

14:00 Building a reputation that people remember
  • Insights into building a presence in international markets
  • Telling your story differently to reach wider, varied audiences
  • Understanding the holistic health landscape to create relevant, engaging comms

Michael Bradley, Associate Director, Corporate Affairs, Bristol Myers Squibb

14:20 Workshop: Navigating regulation frameworks to create impactful pharma comms across social media channels
  • Reading between the lines of the Association of the British Pharmaceutical Industry (ABPI) code to hack social media messaging on a local and global scale
  • Telling compelling, vulnerable and relevant stories and choosing the right channel to deliver them
  • What is the best way to serve patients, communities, and customers whilst complying with regulation?

Rina Newton, ABPI Code and Compliance Expert

14:50 ‘Mind of the Matter’: Invaluable insights from Kings Health Partners and YouTube’s partnership
  • How channels such as Youtube can be utilised to create a safe and accessible space for patients to access information
  • The value of combating misinformation and uninformed influencer-led content with simple, credible information from the experts
  • Why driving up the quality of healthcare information through open-access content will drive the industry forward

Syeda Hasnain-Mohammed, Head of Communications, Kings Health Partners
Dr. Vishaal Virani, Head of UK Health, YouTube

15:10 Networking break

15:20 Examining the pharma and agency dynamic: building a relationship that benefits all

Mike Dixon, CEO, Healthcare Communications Association (HCA)

15:50 Building business trust in the comms function: proving value and maximising budget
  • Creating a strong, stable internal comms team that adds genuine business value
  • Building c-suite trust, awareness and knowledge of the comms function to gain a seat at the table and maximise budget
  • Growing organic comms that ladder up to address critical business issues

Helena Symeou, Associate Director, Communications, Eisai EMEA
Georgina Charlton, Communications Manager, Eisai EMEA

16:10 Focus on the future: what are comms leaders’ priorities and predictions?

What will pharma look like in the next five years and how can we shape that vision? Hear from top comms leaders in the pharma space on what their priorities are; what the next mega-trend could be; and their top takeaways from today’s PRWeek event that they’ll be implementing in their everyday practices.

Lisa Timothy, UK External Affairs Director, Takeda
Speakers of the day

16:30 Chair’s closing comments & end of conference

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