08:30 Morning refreshments and delegate registration
09:20 Chairperson’s opening remarks
Creativity and compliance - can they work in harmony?
09:30 From patients to partners - a new era of pharma communications
Keynote presentation and Q&A
- Adapting to the power shift in pharma communications and creating value through data-driven communication
- Defining and engaging audiences to support patients and stakeholders
- Achieving authenticity and compliance with internal and external partners
- Leverage platforms and analytics to identify the signal through the noise
Jessica Federer, Advisor & Digital Leader
10:00 Can pharma truly engage and inform on social, or is it a channel that poses too much risk?
Panel debate and Q&A
Benedikte Larsen, Associate Director, Head of Digital Communications,
Emma Lynn, Corporate Affairs Director, Pfizer
Dr Nick Broughton, Specialist Consultant, Makara Health
Alex Butler, Founder, Foundry 3
Mike Dixon, CEO, HCA
10:40 Morning refreshments break
11:20 Using audience insights to drive behaviour change
Case study presentation and Q&A
Joe Marshall, Senior Strategist,
11:20 Harnessing the power of your workforce
Stephen Boyle, Head of Internal Communications, Bayer
12:10 Breakthrough Payer Communications
Presentation and Q&A Session
Sabina Syed, Founder and Managing Director, Visions4Health
12:10 Localising global internal and external communications for different markets
Presentation and Q&A session
Sophie Asker, Deputy Managing Director, Syneos Health
13:00 Networking lunch
Delegates will have the opportunity to sign up to two roundtable discussions which will be hosted and led by industry experts. A challenge will be posed to the table, participants will then have 30 minutes to work together to develop a plan of action that will solve the communications conundrums!
- Roundtable 1: Employee engagement
You have been tasked with developing the new vision statement, core values and to create a plan on how to promote this to staff.
Problem: employees are disconnected with the company’s values. So how do you develop, launch and promote the new mission with an unengaged audience?
Helen Swift, Senior Director,
Syneos Health Communications
Jim Baxter, Director of Global Communications, UCB Pharma
- Roundtable 2: Employee advocacy
You have been tasked with developing an employee advocacy programme for all of your territories globally.
Problem: You have little knowledge of the staff based outside of the UK, so how can you develop an advocacy programme when you have little understanding of the office structures and culture?
Jessica Thilaganathan, Scientific Director medDigital
- Roundtable 3: Social Media
You have been tasked with launching a corporate Twitter and Linkedin account and to develop a social media plan for these channels.
Problem: Your director and the CEO have provided their full support, unlike members in other teams. what do you do when you lack the support from the legal, medical and commercial teams?
Con Franklin, Managing Director- Healthcare, Ketchum
- Roundtable 4: Key opinion leaders
You are a brand communicator in a rare disease area, you have been tasked with identifying and engaging with key opinion leaders.
Problem: This is a new rare disease area and there are no well known key opinion leaders in the area- so how do you begin to identify potential targets with very little history to go on?
Mike Dixon, CEO, Healthcare Communications Association
- Roundtable 5: Social media investment
You work in brand PR for prescription only products, you are looking to create a number of unbranded social activities as part of a wider educational programme
Problem: You need budget to get your plans off the ground - so how do you convince brand marketers to invest their budget?
John Clare, CEO, LionsDen Communications
- Roundtable 6: Measurement
You headed up the planning and delivery of a social media disease awareness campaign. The senior leadership team want to see a report on whether the campaign met its objectives.
Problem: You do not have the tools in place to identify clear indicators. How can you feedback on whether this campaign achieved its objectives of raising awareness?
Aileen Thompson, Director, Aileen Thompson Associates Limited
15:10 The PharmaComms Big Interview: Smart data, healthcare tech, patient centricity… fleeting trends or the future of PharmaComms?
- What trends are shaping the delivery of healthcare and how will this impact on communications?
- Improving patient experience through data enabling digital, but where do you draw the line with big data?
- Exploring how payers are being innovative when it comes to creating new business models based around outcomes
Dr. Rajni Aneja, Head of Digital Strategy for Global Regulatory Affairs,
Maxine Mawhinney, Journalist and Broadcaster
15:40 Chair's closing remarks
John Clare, CEO, LionsDen Communications LionsDen Communications
15:45 Close of conference
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