Lessons from the frontline of practical reputation management
PRWeek has teamed up with Electric Airwaves to bring you a series of seven short video case studies outlining how and why seven very different organisations have succeeded or failed to communicate effectively a singular corporate brand story.
This story takes a look at why Aldi and Lidl - having cracked the price, quality, value brand story - now need to create an emotional and rational corporate story, to support them when the headlines are no longer so positive.
Below are past video case studies and you can click through to receive a PDF from Electric Airwaves on the key elements to consider when seeking to create a singular corporate brand story for your organisation.
This story takes a look at the world's biggest toy-maker, Lego, and how its strong corporate story has helped it manage its reputation when attacked by Greenpeace for its longstanding partnership with Shell.
Have you ever heard of a FTSE 250 insurance company that actually works on the basis that your insurance claim is valid? No, nor had we... until this.
This quirky animation tells the story of the Co-op and how its reputation has imploded, following a number of disastrous decisions where the company destroyed what was originally a compelling and consistent corporate story.
Watch this animation to see how Wonga has struggled to build a strong brand reputation - despite high customer satisfaction - because so far they've failed to clearly communicate why they exist.
In this video, see how John Lewis used their strong corporate values to withstand negative fallout following a decision to sack 325 managers.