Latest news and analysis across the PR and communications industry

News

Case study: Celeb factor boosts pharma campaign

Case study: Celeb factor boosts pharma campaign

Sanofi Pasteur used the pulling power of TV presenters Ben Fogle and Dr Christian Jessen to help propel a travel health campaign onto the mainstream news agenda and boost visits to its Smarter Traveller website.

Headland advises Hong Kong takeover bid of London Stock Exchange

Headland advises Hong Kong takeover bid of London Stock Exchange

Headland is leading comms for the Hong Kong Exchanges and Clearing's takeover bid of London Stock Exchange (LSE).

Ready10 'buoyed' by comms brief for UK's largest boat show

Ready10 'buoyed' by comms brief for UK's largest boat show

The Southampton International Boat Show has appointed Ready10 to handle PR and comms, following a competitive pitch process.

WPP's Karen Blackett: I'm tired of diversity being seen as a problem, not a solution

WPP's Karen Blackett: I'm tired of diversity being seen as a problem, not a solution

Businesses that don't 'get it' will 'miss out' on financial benefits.

Fake post-apocalyptic Brexit game causes media backlash

Fake post-apocalyptic Brexit game causes media backlash

The release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for agency network Kairos Group.

Domino's Pizza announces retained consumer PR agency

Domino's Pizza announces retained consumer PR agency

Domino's Pizza Group has appointed One Green Bean as its retained consumer PR agency, following a competitive five-way pitch process.

Gaming company Bethesda chooses new PR agency

Gaming company Bethesda chooses new PR agency

Hope&Glory has won the lifestyle and mainstream PR duties for leading games publisher Bethesda, following a competitive pitch.

The Romans wins six-figure brief for sleep wellness brand

The Romans wins six-figure brief for sleep wellness brand

European sleep wellness brand eve sleep has appointed PR firm The Romans on a retained basis, following a number of recent projects together.

'Think Zoolander, not Vogue' - Domino's takes on London Fashion Week with 'night-in collection'

'Think Zoolander, not Vogue' - Domino's takes on London Fashion Week with 'night-in collection'

Unisex range was created by designer Liam Hodges.

Homebase looking for new consumer PR agency

Homebase looking for new consumer PR agency

British retailer and garden centre Homebase is searching for a new consumer PR agency, and announced its new-look creative.

'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem

'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem

Agencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits of two-way reviews.

'There's a disconnect between junior account handlers and senior clients' - comms chiefs

'There's a disconnect between junior account handlers and senior clients' - comms chiefs

In-house comms bosses in APAC discussed how the high turnover and age of account handlers can affect client-agency relationships.

Twitter finds 75 micro-influencer groups 'open' for brand support

Twitter finds 75 micro-influencer groups 'open' for brand support

By analysing key information about users at a granular level for the first time, Twitter wants to provide brands with a roadmap for reaching small but highly influential groups.

In brief: Powerscourt and Threesixty make senior hires, Forster to pay clients for sustainable travel, wins for Stand and Phipps

In brief: Powerscourt and Threesixty make senior hires, Forster to pay clients for sustainable travel, wins for Stand and Phipps

Threesixty expands reputation team with senior hire, wins for Stand and Phipps, comms veterans join Commetric and Verita, and more from PRWeek UK.

#MrGrumbles - Festive feline fame awaits star of new Asda Christmas campaign

#MrGrumbles - Festive feline fame awaits star of new Asda Christmas campaign

A cat casting by British supermarket Asda has seen thousands of cat owners contact the retailer for a chance to star in its new Christmas advert.

Name change at YO! restaurant brand sparks social media campaign

Name change at YO! restaurant brand sparks social media campaign

Japanese restaurant brand YO! has rebranded one of its sites to highlight the scale of choice on its menu.

Golin appoints new MD in China

Golin appoints new MD in China

Golin has appointed The Hoffman Agency's China GM Jason Cao as its new managing director in the country.

Hospitality PR firms merge to form new agency

Hospitality PR firms merge to form new agency

PR firms KK Communications and Anteater Communications have joined forces to create a new agency called AKA Communications.

Exclusive: CEO of Grayling Dubai confirms acquisition of company from Huntsworth

Exclusive: CEO of Grayling Dubai confirms acquisition of company from Huntsworth

Huntsworth has sold the Dubai arm of its business to Grayling's Middle East and Africa CEO Loretta Ahmed, creating a a new independent agency for the region.

Pagefield Global ceases trading

Pagefield Global ceases trading

Pagefield Global, the litigation PR agency formed in 2017 with the appointment of 17 former Bell Pottinger staff, has ceased trading, PRWeek has learned.

Analysis

Exclusive: FOI requests reveal 'severe cuts' to local authority comms teams and budgets

Exclusive: FOI requests reveal 'severe cuts' to local authority comms teams and budgets

Reputation of big pharma suffering in the UK, research shows

Reputation of big pharma suffering in the UK, research shows

Exclusive: Which government departments are the best at using social media?

Exclusive: Which government departments are the best at using social media?

Salary survey: Corporate comms salaries stagnate as in-house and agencies feel 'Brexit effect'

Salary survey: Corporate comms salaries stagnate as in-house and agencies feel 'Brexit effect'

UK citizens trust vaccines but health comms pros warn against complacency

UK citizens trust vaccines but health comms pros warn against complacency

'I felt like he was a predator': Exclusive sexual harassment survey lifts the lid on abuse in PR industry

'I felt like he was a predator': Exclusive sexual harassment survey lifts the lid on abuse in PR industry

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

Kicking the habit: Most large agencies swear off e-cigarette clients

Kicking the habit: Most large agencies swear off e-cigarette clients

'It's particularly prevalent in PR': Agency leaders open up about idea theft and call for stronger protection

'It's particularly prevalent in PR': Agency leaders open up about idea theft and call for stronger protection

Big Tobacco confirm 'earned social media' tactics as ad authorities investigate

Big Tobacco confirm 'earned social media' tactics as ad authorities investigate

PR pros appalled by anti-LGBTI laws, but should brands join Brunei boycott?

PR pros appalled by anti-LGBTI laws, but should brands join Brunei boycott?

New copyright laws 'could spell doom for viral content and Google News'

New copyright laws 'could spell doom for viral content and Google News'

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Boeing 'lost control' of comms during turbulence and faces 'mounting crisis of confidence'

Profile: Matt Brown, Transport for London's director of news and external relations

Profile: Matt Brown, Transport for London's director of news and external relations

Edelman's 'earned creative' strategy is noble, but does it work?

Edelman's 'earned creative' strategy is noble, but does it work?

Latest Jobs

People moves

In brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre

In brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre

Roddy Dewe memorial announced, Tech firm buys investor relations agency, creative strategist joins Redtorch, and more from PRWeek UK.

3 Monkeys Zeno makes senior hires as corporate director departs for Amazon

3 Monkeys Zeno makes senior hires as corporate director departs for Amazon

3 Monkeys Zeno has announced three senior hires following the departure of Phil Reay-Smith, director of corporate and business, for a senior comms role at Amazon.

BCW London hires ex-Tony Blair and Australian PM adviser

BCW London hires ex-Tony Blair and Australian PM adviser

BCW (Burson Cohn & Wolfe) has hired John McTernan, a former adviser to Tony Blair and ex-Australian Prime Minister Julia Gillard, as a senior adviser in its issues and public affairs team.

Edelman hires JWT's Van Someren as global food and beverage chair

Edelman hires JWT's Van Someren as global food and beverage chair

She is also serving as EMEA lead of its food and beverage sector.

SWIFT corporate affairs chief Natasha de Terán steps down

SWIFT corporate affairs chief Natasha de Terán steps down

Natasha de Terán is to leave her role as head of corporate affairs at SWIFT, the global network that helps facilitate bank-to-bank transfers, PRWeek has learned.

IPG promotes Krakowsky to global COO and Lee to Mediabrands CEO

IPG promotes Krakowsky to global COO and Lee to Mediabrands CEO

Krakowsky is frontrunner to succeed Michael Roth as global CEO.

Former Lloyds Bank comms chief named Prosek Partners MD

Former Lloyds Bank comms chief named Prosek Partners MD

Prosek Partners has appointed Fiona Laffan, former chief comms officer at Lloyds Bank, to its London office as managing director.

Grayling ups Scholefield and Jukes to Europe-wide leadership roles

Grayling ups Scholefield and Jukes to Europe-wide leadership roles

Grayling has promoted Sarah Scholefield and Richard Jukes, chief executive and chairman respectively of the UK business, to lead the agency across Europe following the departure of Europe CEO Jan Simunek.

Edelman names new head of reputation in North Asia

Edelman names new head of reputation in North Asia

Antoine Calendrier was previously managing director, corporate affairs at Elan Edelman in Paris.

Within International opens regional office in Hong Kong

Within International opens regional office in Hong Kong

The agency currently has a presence in London and New York.

Dubai-based agency Gambit makes trio of strategic hires

Dubai-based agency Gambit makes trio of strategic hires

Jamal Al Mawed, MD of the recently launched independent communications agency, has announced the expansion of its Dubai-based team

UK Sport appoints new comms chief

UK Sport appoints new comms chief

UK Sport, the government agency responsible for investing in Olympic and Paralympic sport in the UK, has hired Naomi Hicks of the World Wildlife Fund (WWF) as director of communications and partnerships.

Downing Street hires ex-LADbible and Buzzfeed PR chief to head digital comms

Downing Street hires ex-LADbible and Buzzfeed PR chief to head digital comms

Peter Heneghan, a former senior comms figure at LADbible and Buzzfeed, has joined 10 Downing Street as head of digital communications.