Workshop day - 16th half-day

08:30 Registration and refreshments

09:25 Chair's opening remarks

Aseem Sood, Chairman, AMEC

09:30 Workshop 1: The planning process - become data smart, insight-powered and impact-driven

  • Discussion of how data is used at the start of communications planning
  • Techniques for elevating the insight not the data
  • Measuring with purpose

Mary Elizabeth Germaine, Partner/Managing Director, Global Analytics, Ketchum

10:30 Session break

10:45 Workshop 2: Planning for PR success by measuring the customer journey

  • How using the customer journey model provides focus in creating amazing campaigns
  • How to use aggregate analytics to inform you of critical ROI metrics when brands will not give you their own sales data
  • How data storytelling is more important than data science in creating data-driven strategies

Jonny Bentwood, Global Head of Data & Analytics, Golin

11:45 Session break

12:00 Workshop 3: Demystifying measurement - the reboot

  • Understanding the founding principles behind AMEC’s integrated measurement framework and why its important
  • How to put the framework into action in your organisation
  • Gain practical takeaways and collaboratively build your own measurement framework

Ben Levine, Director and Senior Partner, TRUE Global Intelligence at FleishmanHillard UK

Steph Bridgeman, Founder, Experienced Media Analysts

13:00 Lunch

14:00 End of workshop day

Speaking opportunities
Please contact Charli on +44 (0)20 8267 4175 or

Sponsorship opportunities
Please contact Jess on +44 7584507938 or

General enquires
Please call +44 (0)20 8267 4011 or email