Andrew Smith, MD, Escherman
Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 34 years, he has developed and implemented many highly successful strategic digital communications programmes for some of the world’s biggest brands. He was recently cited by the Chartered Institute of Public Relations (CIPR) as “one of PR's greatest thinkers”. He is a CIPR Fellow and a member of the CIPR’s AI in PR Panel and also holds the Google Analytics Individual Qualification as well as being an approved Google Partner.
Katie King, Member, All party Parliamentary Group Ai
Katie is a published Author, Keynote Speaker, Trainer and Consultant on Artificial Intelligence (AI), leadership and business transformation with over 30 years’ of consulting experience. She has advised many of the world's leading brands and business leaders, as well as schools, colleges and universities. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher) and has delivered two TEDx talks.
Steph Bridgeman, Founder and lead consultant, Experienced Media Analysts
Steph Bridgeman is a media evaluation and insight professional with more than 20 years’ experience working on award-winning PR measurement programmes. She consults with businesses to measure outputs across paid, earned, shared and owned channels and works with clients to explore outcomes and impacts resulting from media relations activity. Thanks to her consultancy work with over a dozen leading European media monitoring and measurement providers, and more recent experience building reporting and measurement capabilities at PR agencies and in-house, Steph has a unique insight into the measurement challenges facing organisations in a range of sectors, be they large or small. Supported by a team of freelance experienced media analysts, she helps companies collect, cleanse, codify and curate media intelligence information.
Anil Ranchod, Deputy director of PR and communications, The Stroke Association
Award-winning Deputy Director PR & Communications at the Stroke Association. Anil features in PRWeek’s Power Book 2018, 2019 and 2020 and is highly knowledgeable of the charity and voluntary sectors having previously worked at Mencap, RNIB, The Children’s Society, Help the Aged and NSPCC in a number of communications roles. He is passionate about diversity, measurement and evaluation, corporate social responsibility, crisis communications, fundraising, strategic planning and corporate communications.
Richard Bagnall, Chairman, AMEC
Richard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. His time with each of these companies has culminated in the successful trade sale of the relevant business. Richard is now the CEO of Europe and the Americas for CARMA International, a global provider of communications evaluation tools, technology and consulting services. Prior to his career in PR measurement and insights, Richard worked in public relations for medical charity the Royal College of General Practitioners, and also for Saatchi and Saatchi's PR business, The Rowland Company. Richard has been a board director of global trade association AMEC for over 10 years and currently served as its chairman.
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