Alice Klein, Head of Media, Shelter
Alice originally trained as a journalist, but has been working in charity PR for the past decade. She has successfully lobbied against big pharma for access to medicines, companies to crack down on tax avoidance and governments to protect children, including in war zones. Alice is currently the Head of Media at Shelter where she has helped to increase their earned media coverage by 50%, win groundbreaking change for renters, and better integrate its communications and fundraising functions. Under her leadership, Shelter won the PRWeek In-House Team of the Year Gold Award in 2018.
Andrew Drinkwater, PR & Media Consultant, Press Association
Andrew has been a PR and media consultant for more than 20 years. In that time he's worked with high profile consumer brands such as Starbucks, Costa Coffee, AXA and Barclays, and corporate clients including EDF Energy, HSBC, Cisco Systems and UK Power Networks. An ex-journalist and former communications director for a leading betting brand, he also delivers PR courses for Press Association Training including PR Strategy and PR Evaluation.
Andrew Smith, MD, Escherman
Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 34 years, he has developed and implemented many highly successful strategic digital communications programmes for some of the world’s biggest brands. He was recently cited by the Chartered Institute of Public Relations (CIPR) as “one of PR's greatest thinkers”. He is a CIPR Fellow and a member of the CIPR’s AI in PR Panel and also holds the Google Analytics Individual Qualification, as well as being an approved Google Partner.
Christina Finlay, Director, Insights and Data, National Trust
Christina Finlay is Director, Insight & Data at the National Trust. She and her team lead for the Trust’s data, insight, and measurement and management of the customer journey, from awareness to advocacy. Prior to working for the National Trust, Christina has worked in the UK, Singapore, Canada and France, mainly focused on FMCG brands with companies like General Mills, Hovis and FutureBrand.
Claire Robson, Head of Governance, Legal and Compliance, Great Ormond Street Hospital
Claire Robson has worked for Great Ormond Street Hospital Children’s Charity since 2016 and acts as the Charity’s Data Protection Officer and is their appointed Head of Governance, Legal and Compliance. She completed a specialist Masters Degree in Information Rights Law and Practice in 2008, and has qualifications in Computer Forensics and Information Security. In 2010, Claire had a Case Study Article published called “FOI Requests at an NHS Trust” in PDP’s Freedom of Information Journal. In 2017, Claire successfully completed the ICSA Charity Law and Governance Certificate. Claire is leading GOSH Charity in their Governance, Legal and Data Protection Programme.
Corrina Safeio, Director of Strategy and Insights, Pegasus
Corrina Safeio, Director of Strategy and Insights, has over 20 years expertise in writing healthcare and consumer strategies. She specialises in interpreting data to produce directional insights, which change behaviour and drive measurable impact. Corrina has been at the forefront of designing and implementing the CHANGE strategic planning model, uniting planning and performance to drive better outcomes across earned, owned and paid channels. Corrina lead the strategy for Small Talk Saves Lives campaign, which won the inaugural PR Week award for Planning, Strategy and Evaluation.
Fergus Campbell, Head of Communications, Gumtree
Fergus has spent 15 years working in communications and marketing roles for a variety of brands and businesses in the UK and abroad, both in PR agencies and now in house at Gumtree – part of the eBay classifieds Group. In his role at Gumtree he is focused on building the profile and reputation of the business within the UK, and rebutting misperceptions of the brand, by building proactive consumer and corporate campaigns.
Finola McDonnell, Chief Communications and Marketing Officer, Financial Times
Finola McDonnell joined the Financial Times in April 2018 as Chief Communications and Marketing Officer. Finola is a director on the FT Group’s executive board, which is responsible for corporate governance, global strategy and digital transformation. As chief communications & marketing officer, she oversees global communications, brand, commercial and experiential marketing, and partnerships and events. She manages a large international team based in London, New York and Hong Kong, and is a recognised cultivator of world-class talent and a collaborative culture.
Ian Stevens MBE, Programme Manager, Suicide Prevention - Network Rail
Ian has worked in the rail industry for 33 years and in 2018 Ian was honoured with an MBE for his work with vulnerable people. Ian has presented around the world on the challenge suicide presents to the railway. He is also a regular figure in Parliament, and on committees and groups where an intimate knowledge of suicide prevention in public spaces is required. Since September 2012, Ian has overseen the training of 20,000 rail staff in suicide prevention techniques, and at a strategic level, he is responsible for managing the industry’s award-winning partnership with Samaritans and its relationship with the British Transport Police’s Suicide Prevention and Mental Health Unit.
Jake Bradley, Press Association
Jake currently sits as the Head of influencer measurement at the influencer marketing specialist, Tailify. Following spending the last few years working across digital & social market research at one of the industry leading research bodies, his work includes working with clients both brand direct & agencies to solve one of the biggest concerns in the influencer industry, understanding how to, and what to measure in influencer marketing to maximise the return on influencer campaigns.
James Alexander, Head of Culture and Entertainment, Diageo
James is Head of Culture & Entertainment. The company’s C&E team is charged with driving fame and earning attention for Diageo’s brands across Europe. In addition to leading C&E strategy and activation across Europe for brands including Guinness, Smirnoff & Gordon’s, James is also responsible for Diageo’s ‘ICE’ measurement & evaluation framework.
James Crawford, MD, PR Agency One
James is managing director and founder of PR Agency One. He has a broad range of PR experience spanning consumer, B2B, healthcare and retail. He is an expert in measuring outcomes from brand, reputation and organic search. His agency was built from the ground up, with measurement in mind. Since 2011 all his team have been trained in analytics, reputation measurement and, latterly, the AMEC framework.
Jenny Caven, Head of External Affairs, Slimming World
As Director of External Affairs at Slimming World, Jenny is responsible for strengthening and protecting Slimming World’s reputation. She leads in-house teams responsible for building strong relationships with a network of stakeholders, focusing on creating strategic alliances. She believes passionately in positively inspiring people to develop healthier lifestyle habits for better physical, emotional and mental wellbeing and is motivated by measuring and evaluating the impact of strategic communications on behaviour change.
Johna Burke, Global MD, AMEC
Johna has almost 30 years of experience in PR, communications, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results. Johna is a member of the PR News Measurement Hall of Fame and is an AMEC Fellow.
Leah Whitfield, PR and Communications Manager EMEA, G Adventures
Having trained as a journalist, Leah started her PR career in the Middle East, representing high-end luxury fashion, beauty and lifestyle clients. After taking a year out to travel around the world, Leah pursued a career in travel agency PR. Leah then worked her way up from Manager and became the youngest Director to oversee one of the four travel teams. Leah joined global adventure travel company, G Adventures, in 2018, taking on the role of PR & Communications Manager across the EMEA region. In her role there, Leah oversees the management of external PR agencies as well as the company’s team of digital storytellers - the “Wanderers”.
Lizzie Rabone, Associate Director of Strategy and Analytics, Edelman
Lizzie is Associate Director of Analytics and Strategy in Edelman Deportivo and focuses on the analytics of influence in the digital space. Working cross-practice with B2C and B2B clients, she takes an audience-first, data-driven approach, using a proprietary analytics framework, to map the key players in any topic, measure campaign successes and create actionable insights. Prior to working for Edelman, Lizzie has worked in Russia, Spain and the USA as a journalist and insights analyst.
Lucy Hart, Head of Influence and Advocacy, Mischief
Lucy leads Influence at Mischief. Influence - be that personalities on social media, real world advocates or communities of influence - is considered an essential channel in the agency's planning process and as a result is part of almost every campaign the agency runs for clients, including Lego, Huawei, Asda and more. Lucy has a firm eye on the future of influence and social media space so she can keep clients at the top of their game, but also to give her a head start on her two boys, when the time comes for them to log onto the social world.
Lucy McGettigan, Associate Director, Romans PR
Lucy joined The Romans over two years ago as an Associate Director, after 12 years in consumer PR. Her first project for the agency was “When Life Gives You Melons”, the award-winning Freya Lingerie podcast which reached no. 6 in the UK iTunes chart. Led by DJ Maya Jama, the podcast ran for two seasons and led to a 40% uplift in web traffic for the brand.
Marianne Morgan, Director of Research & Analytics, Citypress
As a member of AMEC (The Association for Measurement and Evaluation of Communication), Marianne specialises in integrated campaign reporting and is a strong advocate of using research to measure the success of PR. She has advised businesses including Aldi, British Gas, Lloyds Bank and Coca-Cola on best-practice reporting.
Natasha Plowman, Global Head of Communications Strategy and Digital, HSBC Commercial Banking
Natasha’s 20 year career started in Australian politics and then charities, before moving to corporates. She worked briefly at Coca-Cola Enterprises and continued in drinks with Diageo. There, she headed up communications for the African markets and created some of Diageo’s most innovative and effective responsible drinking campaigns in Europe. Natasha is currently with HSBC and started by running global campaigns for the Commercial Banking arm of the banking giant and now heads up communications strategy and digital activation.
Rahul Titus, Head of Influence, Ogilvy
Rahul has been a prominent player in the world of influencer marketing, from its infancy. He is the Head of Influence at Ogilvy, where he is in charge of setting the strategic direction of the Ogilvy influence proposition. He heads up a team of creative experts who are responsible for delivering best in class influence for clients, including British Airways and Vodafone. Prior to joining Ogilvy, he established and ran MediaCom’s global influencer offering. Rahul has a degree in Finance and Economics from Christ College and a Masters in Marketing from the University of Manchester.
Stef Midmer, PR Manager, Virgin Trains
Stef is Senior PR Manager at Virgin Trains and looks after consumer PR campaigns including the award-winning It’s a Wonderful Line Christmas activation and Avocard – the world’s first fruit-based train ticket. She has previously worked in other in-house roles at leading property portal Zoopla, cashback website Quidco and agency side at Lexis.
Steve Earl, MD UK, APCO Worldwide
Steve runs APCO, the advisory and advocacy communications consultancy, in the UK. He works with corporate and governmental clients at all levels, and has long been a passionate advocate of increasing the value of communications through more effective measurement. Steve previously ran Zeno Group, the Edelman sister company, in the region as its Managing Director (Europe) and before that he ran Speed Communications in the UK, having started, and later sold, his own agency into the parent company. Steve has also co-written two books on the evolution of communication risk and opportunity: ‘Brand Anarchy’ and ‘#brandvandals.’
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