Andrew Smith, MD, Escherman
Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 34 years, he has developed and implemented many highly successful strategic digital communications programmes for some of the world’s biggest brands. He was recently cited by the Chartered Institute of Public Relations (CIPR) as “one of PR's greatest thinkers”. He is a CIPR Fellow and a member of the CIPR’s AI in PR Panel and also holds the Google Analytics Individual Qualification as well as being an approved Google Partner.
Katie King, Member, All party Parliamentary Group Ai
Katie is a published Author, Keynote Speaker, Trainer and Consultant on Artificial Intelligence (AI), leadership and business transformation with over 30 years’ of consulting experience. She has advised many of the world's leading brands and business leaders, as well as schools, colleges and universities. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher) and has delivered two TEDx talks.
Steph Bridgeman, Founder and lead consultant, Experienced Media Analysts
Steph Bridgeman is a media evaluation and insight professional with more than 20 years’ experience working on award-winning PR measurement programmes. She consults with businesses to measure outputs across paid, earned, shared and owned channels and works with clients to explore outcomes and impacts resulting from media relations activity. Thanks to her consultancy work with over a dozen leading European media monitoring and measurement providers, and more recent experience building reporting and measurement capabilities at PR agencies and in-house, Steph has a unique insight into the measurement challenges facing organisations in a range of sectors, be they large or small. Supported by a team of freelance experienced media analysts, she helps companies collect, cleanse, codify and curate media intelligence information.
Anil Ranchod, Deputy director of PR and communications, The Stroke Association
Award-winning Deputy Director PR & Communications at the Stroke Association. Anil features in PRWeek’s Power Book 2018, 2019 and 2020 and is highly knowledgeable of the charity and voluntary sectors having previously worked at Mencap, RNIB, The Children’s Society, Help the Aged and NSPCC in a number of communications roles. He is passionate about diversity, measurement and evaluation, corporate social responsibility, crisis communications, fundraising, strategic planning and corporate communications.
Richard Bagnall, Chairman, AMEC
Richard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. His time with each of these companies has culminated in the successful trade sale of the relevant business. Richard is now the CEO of Europe and the Americas for CARMA International, a global provider of communications evaluation tools, technology and consulting services. Prior to his career in PR measurement and insights, Richard worked in public relations for medical charity the Royal College of General Practitioners, and also for Saatchi and Saatchi's PR business, The Rowland Company. Richard has been a board director of global trade association AMEC for over 10 years and currently served as its chairman.
Ade O'Connor, Senior PR Manager for Corporate and Business, Experian
Ade leads on measurement for the region, implementing many of the new standards the business uses today. He is passionate about leveraging the latest tools to understand the Experian brand's reputation and to drive future performance. Before joining Experian, Ade was a journalist for the UK's national news agency and a business magazine. He lives in Nottingham with his partner and two Bengal cats.
Johna Burke, Global Managing Director, AMEC
Johna Burke has almost 30 years of experience in PR, communications, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners. During her career Johna has managed regional business and national business lines including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of the P&L and the impact of communications. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results. Johna is a member of the PR News Measurement Hall of Fame and is an AMEC Fellow.
Jon Meakin, President, North America, Clarity & Chair, Agency Group, AMEC
Jon has more than 25 years’ public relations experience, encompassing consumer, corporate, and business-to-business communications, and crisis and issues management. His career to date has seen him work for boutique agencies and international networks alike, on both sides of the Atlantic. Jon was recently appointed President, North America, for Clarity, where, as well as being responsible for the growth and strategic direction of the agency’s expanding US footprint, he is also global lead on measurement, evaluation and impact.
Joe McCann, Corporate Affairs, O2,
Joe McCann leads on insight and business narrative for Corporate Affairs at O2, working across the whole team to bring a more strategic, evidence-based approach to communications. This includes improving the way the team plans, delivers and evaluates its activity, ensuring focus is given to the areas that drive the greatest business outcomes. Before this, Joe led the Internal Communications team at O2. He previously worked for British Airways, where he completed his Masters degree in Internal Communications.
Neil Morrison, Head of Global Analysis Services, Signal AI
Neil Morrison, Signal AI’s Head of Global Analysis Services, has worked in the PR Measurement industry for over 16 years. Neil is a strong believer in aiming high with a measurement programme, and will always look to demonstrate the impact that his clients are having on their organisations reputation and objectives. Neil is excited to join Signal and help drive the combination of AI driven and Human Enriched analysis services.
Rick Guttridge, MD SMoking Gun
With 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels. Having started out working in a full service agency, he takes a holistic view of PR and its place in the marketing mix. With the media landscape evolving at rapid pace, he has embraced the opportunities created by convergence with other disciplines such as SEO and social media. Setting up his own venture, Smoking Gun, in 2010 with wife Vanessa, they set about proving the impact strategic PR can have on an organisation. Banning AVE (some years ahead of the CIPR and PRCA) and focusing on business impact which has seen tmem gain numerous awards and recognition and shift important metrics for clients.
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