Workshops - Tuesday 17 & Wednesday 18 November  |  Conference - Thursday 19 November

Tuesday 17 November

10:00 - 14:00 AMEC Measurement Bootcamp

AMEC’s Measurement Bootcamp is an interactive session that takes you through the key steps you need to take to optimise your organisation’s PR measurement and evaluation program. Using AMEC’s Integrated Evaluation Framework as a guide, Jon and Ben will give you the tools you need to start planning and implementing better measurement programs, moving from simply reporting on PR to demonstrating its impact on your business.

Jon Meakin, President North America, Clarity PR
Ben Levine, Director and Partner, TRUE Global Intelligence at FleishmanHillard Fishburn

Wednesday 18 November

15:00 - 16:00 Deep dive into World Bank case study

How the World Bank measures and evaluates communications’ impact

The World Bank’s mission is critical to the future of so many people around the world. By working to eradicate poverty and boost shared economic prosperity, the World Bank contributes to a better planet, and a healthier and better educated world population. The communication function, a key driver of the World Bank’s performance, works to deliver financial and political support, and establish the organization as a global thought-leader on development issues.

In 2018 the World Bank launched a measurement and evaluation program to measure and evaluate communications outcomes and impact systematically, and to make sure its communications programs are the most effective they can be. At this year Global Summit, the International Association for the Measurement and Evaluation of Communications (AMEC) awarded the World Bank the Platinum Award for the most effective in-house M&E communication team.

In this session, José de Buerba, Head of Business Intelligence for Communications, will share the World Bank’s approach to measurement, lessons learned, challenges, innovative solutions implemented, and practical M&E examples that will be of interest to PR professionals working with not for profits.

Jose De Buerba, Senior Communications Officer and Head of BI, World Bank

Workshops - Tuesday 17 & Wednesday 18 November  |  Conference - Thursday 19 November