PRWeek Measurement Conference workshops and bootcamp will be held online on 15 November 2021. The conference will take place both live in London and online on 16 November 2021

Monday 15 November - all taking place online

09:30 AMEC Measurement - Planning

This session will address the process and elements of effective planning. At the end of this session attendees will have the tools to demonstrate the impact of activity, output, outtake and outcome of effective communication to demonstrate value to shareholders.

During this session we will discuss:

• Measurable objectives: Starting with the WHY
• Research, audience targeting and planning
• Aligning objectives and activities

Allison Spray, Managing Director, H+k

Alex Judd, Head of Impact and Planning, Clarity PR

12:00 Guiding Principles of Measurement and Evaluation Best Practice

This session will focus on the Barcelona Principles 3.0. The Principles revised in 2020 include the ‘What to do’ and ‘What NOT to do’ for PR and communication professionals.  

During this session we will discuss:

• Evolution of principles from 2010-2020
• Changes to media and implications for communication professionals
• Understand bias and always deliver ethical reporting

Maya Koleva, Head of Research & Insight, Commetric

Marianne Morgan, Director of Research and Analytics, Citypress

14:00 AMEC Measurement Bootcamp

AMEC’s Measurement Bootcamp is an interactive session that takes you through the key steps you need to take to optimise your organisation’s PR measurement and evaluation program. Using AMEC’s Integrated Evaluation Framework as a guide, AMEC's Measurement Bootcamp will give you the tools you need to start planning and implementing better measurement programs, moving from simply reporting on PR to demonstrating its impact on your business.

Jon Meakin, President North America, Clarity PR
Ben Levine, Director and Partner, TRUE Global Intelligence at FleishmanHillard Fishburn