Allison Spray, Director of Data and Insights - Hill+Knowlton Strategies
Allison is the Director of Data and Insights for Hill+Knowlton Strategies. She is responsible for the ‘H+K Way’ for measurement, reporting and insight development. She is also responsible for business development within the practice. She brings nearly a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands. Allison is a well-respected industry figure and has spoken on data and insights at numerous conferences, including PR Week’s PR360.
Anil Ranchod, Deputy Director PR and Communications - Stroke Association
Anil is Deputy Director PR & Communications at the Stroke Association and featured in PR Week's Power Book 2018 & 2019. He has more than 25 years’ experience working in the voluntary sector for some of the UK’s biggest charities. Anil is responsible for developing and delivering integrated, audience-focussed corporate communications. Anil describes himself as an advocate for fairness, driven to fight injustice.
Daniel Dodd, Director, Content and Media Partnerships - National Trust
Daniel joined the National Trust in 2011 and is responsible for content, PR, publishing, media partnerships and images. He comes from a journalistic newsroom background having spent 24 years at the BBC, where he led multi-media teams across TV, radio and online. He was head of interactive for Nations & English Regions, head of strategy for Journalism Group and editor of the economics and business centre.
Fergus Campbell, Head of Communications - Gumtree
Fergus has spent 15 years working in communications and marketing roles for a variety of brands and businesses in the UK and abroad, both in PR agencies and now in house at Gumtree – part of the eBay classifieds Group. In his role at Gumtree he is focused on building the profile and reputation of the business within the UK, and rebutting misperceptions of the brand, by building proactive consumer and corporate campaigns.
Gemma Morony, Planning Director - Mischief PR
Gemma heads strategic thinking and effectiveness at Mischief, where she created their PLAYsheet planning process. She’s still driven by making great work – and that means brilliant ideas with business impact. They do it for the world’s most powerful brand and six of the most valuable globally. Gemma is a regular speaker at AMEC, PRWeek and PRCA events on strategy, creativity and evaluation and a recipient of WACL’s Future Leaders Bursary.
Giles Peddy, SVP EMEA - LEWIS
In his role, Giles is responsible for agency strategy and new services, as well as senior client counsel and new business. He also works on the strategic development of the EMEA region. He is a leading proponent on measurement, helping to design and build AMEC’s Integrated Evaluation Framework (IEF) - now regarded as the industry standard. He is a multi-award winning campaign strategist, and has represented some of the world’s premier brands during his career.
James Alexander, Head of Culture and Entertainment, Premium Core - Diageo
James is Head of Culture & Entertainment. The company’s C&E team is charged with driving fame and earning attention for Diageo’s brands across Europe. In addition to leading C&E strategy and activation across Europe for brands including Guinness, Smirnoff & Gordon’s, James is also responsible for Diageo’s ‘ICE’ measurement & evaluation framework.
Johna Burke, Global Managing Director - AMEC
Johna has almost 30 years of experience in PR, communications, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results. Johna is a member of the PR News Measurement Hall of Fame and is an AMEC Fellow.
Louise Ainsworth, CEO, EMEA, Media Division - Kantar
Louise was appointed to lead the EMEA division of Kantar’s media division in 2018. Prior to that, Louise joined Kantar Millward Brown as Chief Executive Officer (UK) in April 2016. Louise has worked across the advertising and media industry for more than 18 years and she also spent six years at The Nielsen Company, where she led Nielsen’s online media and advertising measurement & research business in EMEA. Louise holds degrees from Oxford University & Warwick University and an MBA from INSEAD.
Paul Hender, Chief Operations Officer - Carma
Paul has 25 years’ experience in communications measurement. He has had a number of key industry roles at some of the world’s best-known media intelligence businesses. Paul has provided expert consultancy to some of the world’s largest and most recognised brands. Paul is an active member of AMEC and has played a leading role in industry initiatives such as the AMEC Integrated Evaluation Framework and Measurement Maturity Mapper (M3). He advises on measurement best practice, via webinars, guest lectures at universities and industry events.
Peter Low, MD, EMEA - Cision
With more than 20 years of experience developing multinational organisations, Peter Low was one of the founders and CEO of Precise Media Group, where he led the company through a period of rapid growth resulting in its acquisition by Kantar Media. Low subsequently worked as Chief Strategy Officer at Kantar Media, where he led the integration of the company's monitoring and evaluation businesses in Europe. Low is a former chair of the U.K. Media Monitoring Association (UKMMA) and served as director at the International Association for Measurement and Evaluation of Communication (AMEC).
Rebecca Brown, Content Director - Builtvisible
Rebecca is the Content Director at Builtvisible, leading the content, creative and digital PR teams. Having built her background in PR, SEO and Content she is responsible for maintaining the forward-thinking mentality of PR and content at the agency, driving innovation and ensuring campaigns are tightly tied to performance.
Richard Bagnall, Chairman - AMEC
Richard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time, he has built and led some of the world’s foremost communications measurement consultancies. Richard is now the CEO of Europe and the Americas for CARMA International, a global provider of communications evaluation tools, technology and consulting services. Richard has been a board director of global trade association AMEC for over 10 years and currently serves as its chairman.
Steve Earl, MD UK - APCO Worldwide
Steve runs APCO, the advisory and advocacy communications consultancy, in the UK. He works with corporate and governmental clients at local, regional and global levels, and has long been a passionate advocate of increasing the value of communications through more effective measurement. Steve previously ran Zeno Group, the Edelman sister company, in the region as its Managing Director (Europe) and before that he ran Speed Communications in the UK, having started, and later sold, his own agency into the parent company. Steve has also co-written two books on the evolution of communication risk and opportunity: ‘Brand Anarchy’ and ‘#brandvandals.’
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