Overview

Measurement is arguably one of the most important aspects of any comms strategy in 2021. Without data and planning, it is almost impossible to justify activity and prove ROI. However, many comms professionals still struggle to prioritise measurement and build it into their strategy, particularly during unprecedented times or crises. Now in its third year, PRWeek’s Measurement Conference, in partnership with AMEC, will provide delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates will learn what effective PR measurement looks like, and identify ways to use measurement data and framework to shape strategy and drive business recovery.

Key themes

• How to build measurement principles into campaigns at the initiation phase

• Separating the hype from reality: Where is AI and digital and can these tools really make a difference to the day to day work of comms professionals?

• How empathy and honesty has led the way in 2021 and why this will affect your measurement strategy

• How to build a truy measurement literate PR team who are not afraid of the numbers

Reasons to attend?

• Hear from some of the UK’s largest brands as they deliver case studies on how they measure their campaigns

• Discover how to stretch your budgets through identifying the most valuable free tools available to you

• Unpack the hidden data behind the impact of purpose driven communications

• Network with senior industry professionals and engage in high value peer to peer learning