Overview

With increasing demand for demonstrating the true value of PR, it is critical for the discipline to be able to measure work effectively and show outcomes to key stakeholders.

But it can be challenging for brands to implement a comprehensive measurement framework and make effective use of the tools that are available. It’s often even more challenging to figure out how best to deliver this information to the C-suite.

In an exciting new partnership with AMEC, the inaugural PRWeek Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Through expert talks, case study presentations and practical workshops, delegates will learn what effective small- and large-scale PR measurement looks like, discover innovative ideas and tools, and gain vital new perspectives.

Confirmed speakers

  • Johna Burke, Global Managing Director, AMEC
  • Claire Pimm, Head of Campaigns, Cabinet Office
  • Christina Finlay, Director, Insights & Data, National Trust
  • Corrina Safeio, Director of Strategy and Insights, Pegasus
  • James Alexander, Head of Culture and Entertainment, Premium Core, Diageo
  • Finola McDonnell, Chief Communications and Marketing Officer, Financial Times
  • Paul Chadwick, Associate Professor and Deputy Director, UCL Centre for Behaviour Change
  • Lizzie Rabone, Associate Director of Strategy and Analytics, Edelman
  • Leah Whitfield, PR and Comms Manager EMEA, G Adventures
  • Lucy Hart, Head of Influence and Advocacy, Mischief PR
  • Fergus Campbell, Head of Communications, Gumtree
  • Jenny Caven, Head of External Affairs, Slimming World
  • Rahul Titus, Head of Influence, Ogilvy
  • Alice Klein, Head of Media, Shelter

Why attend?

  • Learn how to prove the true value of your work and increase your budgets
  • Discover how to measure and optimise your campaigns using innovative tools and techniques
  • Develop your understanding of how measurement and evaluation can inform future campaigns
  • Benchmark your measurement strategy against your peers and competitors
  • Network with senior industry figures and make lasting connections


Speaking opportunities
Please contact Josh on +44 (0)20 8267 4128 or joshua.askwith@haymarket.com.

Sponsorship and exhibition opportunities
Please contact Steve on +44 (0)20 8267 8092 or steven.forsdick@haymarket.com.

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.


In partnership with