Overview

2020 has been a year of unprecedented change and now more than ever businesses must find effective, meaningful and impactful ways in which to communicate with their stakeholders, customers and employees. Communications professionals must also be able to illustrate measurable results and a worthwhile ROI.

Now in its second year The PRWeek Measurement Conference, in partnership with AMEC , provided delegates with definitive training, advice and guidance on how to build and implement an effective measurement framework for PR campaigns.

Through expert talks, on demand training, case study presentations and practical workshops, delegates learned what effective PR measurement looks like, how to use a measurement framework and ways to use measurement data to shape strategy and drive business recovery.

Reasons to attend?

• Hear from some of the UK’s biggest brands as they deliver case studies outlining how they measure their campaigns

• Gain access to two days of in-depth practical training, and exclusive AMEC workshops

• Discover how to stretch your budgets through identifying the most valuable free tools available

• Unpack the hidden data behind the impact of purpose driven communications

• Network with senior industry professionals and engage in high value peer to peer learning