Overview

With increasing demand for demonstrating the true value of PR, it is critical for the discipline to be able to measure work effectively and show outcomes to key stakeholders.

But it can be challenging for brands to implement a comprehensive measurement framework and make effective use of the tools that are available. It’s often even more challenging to figure out how best to deliver this information to the C-suite.

In an exciting new partnership with AMEC, the inaugural PRWeek Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Through expert talks, case study presentations and practical workshops, delegates will learn what effective small- and large-scale PR measurement looks like, discover innovative ideas and tools, and gain vital new perspectives.

Confirmed speakers

Why attend?

• Learn how to prove the true value of your work and increase your budgets

• Discover how to measure and optimise your campaigns using innovative tools and techniques

• Develop your understanding of how measurement and evaluation can inform future campaigns

• Benchmark your measurement strategy against your peers and competitors

• Network with senior industry figures and make lasting connections