Leaders in Communications

PRWeek ’s  Leaders in Communications conference on 6 November will begin with a networking discussion on talent management and how to nurture and recruit the best professionals to your organisation.

Recruitment has come a long way since the time companies could post an ad on a job board and wait for a flood of responses from highly qualified candidates. Nowadays social media has vastly broadened methods of communication and made candidate engagement indispensable.

Employees expect more from employers. Salary is no longer the only differentiating factor. An organisation’s ‘employer value proposition’ (EVP) – its culture, ethics and the set of benefits an employee receives in return for their skills and capabilities – can be decisive in attracting the right candidates. With hiring an expensive process, your recruitment strategy needs to incorporate an EVP.

Companies must be creative. Sharable social media posts, videos, blogs and images can help you stand out and build a talent pool. This talent pool will not only supply the bulk of candidates for your current vacancy, but through the power of recommendation, enable you to engage with a community of potential employees.

PRWeek Jobs Careers Content Editor, Antje Derks, will be there to share our insights into your recruitment challenges and how to secure the best talent.