Some influent people have said that newspapers could die in 5-10 years: what are your views on this and how does it affect “the brand” and your role as a communicator?
With the rise in digital communication it is no surprise that people do not see a future for some of the traditional forms of communications. Personally, my view about the future of newspapers is different. I see them continuing to hold a firm place in the market and even growing their position. Travel on the tube in London - there is no shortage of people reading newspapers. In short, if vinyl albums can make a comeback so can newspapers.
If you had one recommendation for leveraging reputation management as a corporate asset what would it be?
Ensure you get your key stakeholder engagement right. If your opinion formers have a strong understanding of your business they are likely to impart that to others and enhance your reputation. Get it wrong and it can do untold damage.
What would your top three tips on driving creativity and innovative communications strategies be?
Be different - if you always do what you've always done, you'll always get what you've always had.
Be original - not all ideas have to be new but deliver them in an original way.
Get the message right - and stick to it.
What session, other than your own, are you most looking forward to at Leaders In Communications?
The reinvention of News International.