Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
Good Relations has been selected to lead consumer PR and influencer marketing in the UK and Ireland for doughnut brand Krispy Kreme after a three-way competitive pitch.
Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.
Brands spending more than £500,000 annually on their influencer strategies should be using an internal team instead of working with external agency partners, says creator economy company HYDP.
This award goes to the John Doe Group for not just scrapping the rulebook, but burning it too – in a clever influencer-led campaign for rebellious whisky brand Smokehead.
This award goes to Talker Tailor Trouble Maker, for its reinvention of 80s hit ‘It’s Raining Men’ to make it more inclusive of all sexualities and gender identities.
This award, sponsored by PA Media, goes to Ogilvy PR for reframing the debate around violence against women and girls to focus on making men challenge misogynistic behaviour.
Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.
