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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
What the #?!* is PR?
PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.
Flack on Friday: Meyer's negroni-fuelled eulogy, breaking awards news, fun with Finsbury, PR's Julien Caesar
This week in Flack: Meyer explains Pagefield's secret weapon and nicknames the PM, Talker Taylor wants to Instagram the f*ck out of stuff, meet PR's version of Kanye West, mums rate Christmas ads, and more.
Kellogg puts influencer account under review
The work is being handled by Edelman's Krispr shop.
PR pros choose their tech weapons
Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices.
In Brief: DawBell signs up celebs, Dr. Martens picks new agency, wins for Brands2Life, Building Relations
Whiteoaks promotes senior duo, DawBell picks up celebrity clients, Dr. Martens chooses We Are Social, Brands2Life's international account win, and more from PRWeek UK.
Durex urges young people to have sex and save lives in earned media campaign
Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.
Digital Edition: November - December 2018 Issue
Welcome to the digital edition of the November - December 2018 Issue.
PR takes greater ownership of social, but has less confidence in measuring ROI, says study
The UK PR industry is taking greater ownership of social media activities but there has been a decline in confidence in measuring its ROI and investment in social media spend, the PRCA's annual Digital PR and Communications Report has found.
Touchdown: NFL fandom soars on the back of influencer and multilayered marketing campaign
Influencers and live events, such as a Piccadilly takeover, are helping the NFL win over new fans in the UK. PRWeek catches up with the NFL UK head of marketing Sarah Swanson to explain how marketing is helping it grow the sport.
Dare to Care: Pursuing Authentic Brand Purpose
The idea of good corporate citizenship has been around for years, but it's more of a business imperative today than ever before. Here's how some of the most successful companies are getting it right - by doing what's right.
Rimmel launches social cause campaign to tackle beauty cyberbullying
Makeup brand Rimmel and anti-bullying charity The CyberSmile Foundation have launched a three-year global campaign to combat beauty cyberbullying.
And baby makes 41: The story behind the first PRWeek 40 Under 40 baby
Comms execs Joseph Cohen and Jaime Schwartz Cohen said PRWeek's 40 Under 40 award has played a big part in their love story.
NHS England celebrates the Fry and Turnbull effect on prostate cancer
National treasure Stephen Fry and former BBC Breakfast presenter Bill Turnbull have become celebrity influencers in the fight against prostate cancer, according to NHS England.
Bellwether Survey: PR pros need stronger marketing skills
PRWeek and BU's first Bellwether Survey came under the microscope at a panel to kick off Communications Week 2018.
Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'
Contrary to Philip Trippenbach's stance, influencers are effective product sellers.
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Communications and Engagement Manager Winchester City Council Winchester, Hampshire
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Account Manager / Senior Account Manager (Travel and Tourism), Berlin mc Group Berlin (DE)
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Head of PR & Communications The Salvation Army London (Central), London (Greater)
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Managing Director PR (English), Berlin mc Group Berlin (DE)
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Account Manager / Senior Account Manager (EU Public Affairs), Berlin mc Group Berlin (DE)
More on influencers
Latest Jobs
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Communications and Engagement Manager Winchester City Council Winchester, Hampshire
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Account Manager / Senior Account Manager (Travel and Tourism), Berlin mc Group Berlin (DE)
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Head of PR & Communications The Salvation Army London (Central), London (Greater)
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Managing Director PR (English), Berlin mc Group Berlin (DE)
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Account Manager / Senior Account Manager (EU Public Affairs), Berlin mc Group Berlin (DE)