Information Links
PRWeek UK's in-depth guide to social media influencers
-
Exclusive survey: what PR and marketing chiefs really think about influencer marketing
-
'Influencers aren't effective for product marketing' - Edelman's head of influencer
-
'Blurred lines' - closing in on the influencer frauds
-
From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR
What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.
Meltwater acquires Klear
Israel-based Klear uses AI to help clients manage influencer relationships.
More than half of Instagram influencers 'engaged in fraud', with 45 per cent of accounts 'fake'
More than half (55 per cent) of Instagram influencers were involved in some form of social media fraud and fakery in 2020, despite an eight percentage point decrease from 2019. A new study by HypeAuditor also found 45 per cent of Instagram accounts were fake.
Chili’s pays tribute to Vine star and ‘welcome to Chili’s’ meme creator Adam Perkins
The social media influencer died on Sunday.
Aura Frames launches Do It for the Gram contest for senior influencers
The campaign celebrates senior women for Mother’s Day.
Why influencer marketing should be part of brands’ integrated plans
To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.
Silentnight re-hires PR agency after eight-year break
Bed-maker Silentnight Group has appointed Brazen for a wide-ranging comms brief, eight years after it last worked with the agency.
Herbal supplement brand ambassador trolled on social media after positive Covid test
Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.
You’re doing it wrong: Common mistakes brands make when working with creators
When a creator is excited about a brand partnership, creative has room to shine.
What influencers are buzzing about: Mental health and supporting Black merchants
That’s according to the latest Traackr State of Influence report.
Stagwell Technologies launches Koalifyed as influencer marketing booms
The network says the platform allows users to quickly ink deals with influencers and weed out fraud.
Crowdsourced Facebook comments set the lyrics to a new punk song
The tech giant collaborated with BIPOC female punk band Meet Me @ The Altar on a new single, “Hit Like a Girl,” for Women’s History Month.
ASA threatens to take action against Instagram’s ‘non-compliant’ influencers
Watchdog chief executive said there is ‘simply no excuse’ for poor labelling on paid content.
Trailblazers: How Amber Venz Box pioneered influencer marketing
The founder of rewardStyle and LIKEtoKNOW.it set the blueprint for influencers to turn their side hustles into a career.
‘Lead with truth and science’: healthcare comms pros advise Oxford/AstraZeneca as vaccine rollout stalls
The Oxford/AstraZeneca vaccine for COVID-19 has hit a reputational bump in the road following reports of people in several EU countries suffering blood clots after receiving their injection.
-
Senior Student Communications Manager Brunel University London London (Central), London (Greater)
-
Account Director FAB Communications London (Greater)
-
Consultant (Account Manager equivalent) Pagefield Soho, London
-
Public Affairs / Communications Executive Hanbury Strategy London (Greater)
-
Account Manager Flame PR London (Greater)
More on influencers
Latest Jobs
-
Senior Student Communications Manager Brunel University London London (Central), London (Greater)
-
Account Director FAB Communications London (Greater)
-
Consultant (Account Manager equivalent) Pagefield Soho, London
-
Public Affairs / Communications Executive Hanbury Strategy London (Greater)
-
Account Manager Flame PR London (Greater)