'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

The Information

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

The Information

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

The Information

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

Stock art of an influencer

Creator agency Billion Dollar Boy launches innovation unit

Called Muse, the group helps brands and influencers better use emerging technology.

Lennnie and Dove logos

Dove partners with virtual influencer to promote body positivity

Lennnie is a ghost-shaped blob with a message for young people.

Headshot of Diana Bradley

Marketers must learn to understand Gen Alpha’s humor, attitude and lingo

PRWeek’s Diana Bradley tries to make sense of the group’s first big meme, and she urges marketers to follow suit.

Consumers prefer AI content from influencers, research suggests

More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.

PRWeek logo

Growth, late payments, redundancies… PRWeek tracks agency trading trends

The Information

Since May 2023, the PRWeek UK Top 150 Trading Tracker has taken the temperature of trading at UK comms agencies every month. Today we take a six-month view.

Collage of social media posts about Behr Paint Company

How Behr engages DIYers on TikTok

In its most recent effort, the brand gained more than 42,000 new TikTok followers.

Image of a woman holding a smartphone with the USAA logo

USAA sticks with 160over90 as brand sponsorships AOR

The two organizations have worked together for more than a decade.

Image of a smartphone user

MedFluencers debuts tool to set compensation for HCP influencers

The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.

L-R: Dr. Nadim Geloo and Hamlin. (Image via Abbott).

Damar Hamlin, Abbott team on HeartMates, raise awareness about heart health

Buffalo Bills safety Damar Hamlin is the ambassador for Abbott’s HeartMates program, which connects cardiovascular patients and caregivers in a supportive community.

Sophie Ellis-Bextor using a blow torch on a gingerbread house

M&S Clothing & Home Christmas spot throws away festive traditions

Marks & Spencer Clothing & Home has encouraged people to do more of what they love this Christmas – and skip the things they don’t – in its 2023 festive ad.

XQc at Twitchcon this month

xQc, Amouranth and Kitboga’s talent agent on Kick vs. Twitch and brand deals

Ryan Morrison, CEO of Evolved Talent Agency, spoke with Campaign US and PRWeek at TwitchCon.

Woman at TwitchCon 2023

How Twitch juggles what users and advertisers want

Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.

Attendees at TwitchCon 2023 pose with dinosaur statue

How Twitch approaches brand safety

Moderating its live streams requires both AI and a host of volunteers.

MrBeast dressed as a Tampa Bay Buccaneer

Why MrBeast was in full uniform at a Tampa Bay Buccaneers game

The YouTube star revealed what was happening on X, but fans are confused.

Collage of Twitch streamers

Logitech Streamlabs bids for gaming streamers at Twitchcon

The campaign debuts at Twitchcon with social support from popular streamers.

PRWeek and Campaign’s Influencer360 event

17 June 2021, Online event

Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.

Secure your ticket today