Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
The Life Lolli campaign has won many plaudits – and accolades, including several PRWeek Global Awards and Purpose Awards wins. We hear from Jana Brüss, PR consultant at Ketchum Germany, and Marei Wilke, client service director at BBDO Germany.
Gordon Ramsay, Dame Emma Thompson and Nadiya Hussain are among celebrities taking part in a campaign by NHS England, NHS Improvement and Public Health England (PHE) to encourage people who are worried about their health to see a doctor.
West Midlands Police has created a fictional location as part of a campaign to drive awareness of vehicle theft ahead of an anticipated spike in incidents this autumn.
COVID-19 has had a detrimental impact on UK charities and, during the pandemic, they need to find new ways to connect and drive a sense of urgency to keep funds coming in.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?
It includes a new dashboard, scoring system and integrations in an automated microinfluencer management system.
While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues.
The Texas Department of State Health Services shared how it turned the campaign into a success.
Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
Perhaps no government department in the region has been as aggressive with its marketing than STB, whose domestic tourism push has kicked into high gear in the last few weeks.
Actor deemed perfume brand’s actions ‘wrong’.
YouTube is one of several platforms looking to fill the gap in the market left by TikTok.
Brands increasingly realise they must pay influencers fairly – and influencers are more aware of their own monetary value to brands.