PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
The InformationAdidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
The InformationKaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
The InformationA change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
TikTok users find Kyle Scheele’s Kum & Go stunt apology insincere. What should he do next?
His apology video is getting a barrage of negative comments, such as, “This video has ‘sorry, not sorry’ energy.”
Panera unveils Emily Zugay-designed ‘ugly holiday cups’
The restaurant chain’s message: It’s what’s on the inside of the cup that really matters.
Beefeater Gin hires agency to run seasonal consumer campaign
PR firm Instinct has been appointed by Beefeater Gin to drive consumer coverage for the brand into 2022 and work on its creative platform.
R. Agency hires former Frank director as MD
Laura Jones has joined R. Agency in the new role of managing director.
Kum & Go, TikTok star Kyle Scheele face backlash for ‘duping’ consumers
Social media users say they feel lied to by the lack of transparency behind the Kyle Scheele Meale campaign.
B2b influencers to disrupt 2022
Think you know influence? Think again. B2b influence is the sleeping giant that’s set to be next year’s defining disruption.
Revolve brand ambassador program scales e-retailer’s influencer marketing
The fast-growing e-commerce clothing retailer invites digital influencers to earn cash, promoting Revolve products.
Case study: How two health equity organizations and Ciara raised awareness about cervical cancer
The organization’s Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.
How brands are failing to connect with millennial mothers
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
Traackr creates tools to track influencer marketing revenue
The technology streamlines the process of influencers driving sales.
Frictionless shopping: YouTube launches shoppable live streams for the holidays
The Holiday Stream and Shop will feature YouTube stars Patrick Starrr, Jackie Aina, Manny MUA and more.
HypeAuditor survey: Influencers want clear expectations and budgets from brands
Plus: Why influencers refuse to work with some companies.
How can ‘Consumer PR’ help fight the climate crisis with one word?
It’s simple: ditch the ‘consumer’ tag.
China bans influencers from touting stocks for brokerages
Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.
Espresso picked to promote celebrity-backed subscription meal venture
Agency Espresso has been appointed to launch My Supper Hero, jointly founded by Myleene Klass and Jamie Barber.
17 June 2021, Online event
Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.
Secure your ticket today
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Account Director (Global Campaigns)
Red Flag Consulting Ltd., London (Central)
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Account Manager (Strategic Communications)
Red Flag Consulting Ltd., London (Central)
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Senior Account Executive / Account Manager
MMGY Grifco, London (Central), London (Greater)
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Senior Communications Manager
Liverpool Football Club and Athletic Grounds Limited, Liverpool, Merseyside
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Account Manager
Meantime Communications, London (Central), London (Greater)
More on influencers
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Account Director (Global Campaigns)
Red Flag Consulting Ltd., London (Central)
-
Account Manager (Strategic Communications)
Red Flag Consulting Ltd., London (Central)
-
Senior Account Executive / Account Manager
MMGY Grifco, London (Central), London (Greater)
-
Senior Communications Manager
Liverpool Football Club and Athletic Grounds Limited, Liverpool, Merseyside
-
Account Manager
Meantime Communications, London (Central), London (Greater)