Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

The Information

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

The Information

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

The Information

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

Hyatt Group hires comms agency for East London hotel

Hyatt Group hires comms agency for East London hotel

Hospitality and travel communications agency Palm has been appointed to manage a PR campaign for Hyatt Group's five-star hotel Andaz London Liverpool Street following a competitive pitch.

Hollister selects 160over90 as influencer and PR AOR

Hollister selects 160over90 as influencer and PR AOR

As Hollister's first PR agency, 160over90 will lead communications and influencer marketing for the brand.

Puma hires UK comms agency on retainer

Puma hires UK comms agency on retainer

Puma has appointed MSL as its retained strategic comms partner following a seven-way competitive pitch.

Baby brand Munchkin hires PR agency

Baby brand Munchkin hires PR agency

US baby brand Munchkin has appointed Smoking Gun to handle its UK PR, influencer and social media campaign strategy and implementation.

Should brands weigh in on the ‘issues’? Only if they understand their audiences

Should brands weigh in on the ‘issues’? Only if they understand their audiences

A new report from the Centre for Policy Studies, by George W Bush’s former adviser Frank Luntz, looks at the issues causing division in the UK and is dismissive of the role that brands should play in tackling them.

Euros winners and losers: England, sporting narratives, brands, hate, Cokegate and Germany

Euros winners and losers: England, sporting narratives, brands, hate, Cokegate and Germany

The Space Between’s Adam Raincock runs the rule over the winners and losers at the UEFA European Football Championship.

Influencer sells virtual portraits of virtual self as NFTs

Influencer sells virtual portraits of virtual self as NFTs

Popular Instagram 'personality' Rae is putting three non-fungible tokens of 'her' artwork up for sale on Mintable.

BBH interns produce purpose-driven campaign on imposter syndrome

BBH interns produce purpose-driven campaign on imposter syndrome

The LinkedIn campaign has seen politicians and high-profile individuals pitch in personal tales of self-doubt in the workplace.

Failure to invite England squad to No. 10 was a messaging own-goal on racism in sport

Failure to invite England squad to No. 10 was a messaging own-goal on racism in sport

If there’s one thing that’s become clear since England’s final against Italy, it’s that today’s athletes are not afraid to become awkward reminders of political hypocrisy.

Southgate is one of sport's great communicators

Southgate is one of sport's great communicators

Humble, authentic, articulate, intelligent, principled and empathetic. These are all traits that you don’t always associate with the macho, ego-driven world of football, but England manager Gareth Southgate has them in spades. It’s also why he is one of sport's great communicators.

Will people pivot from ‘diktat to discretion’ on 'Freedom Day' with the Government’s message on masks?

Will people pivot from ‘diktat to discretion’ on 'Freedom Day' with the Government’s message on masks?

In a televised address watched by more than 45 million people on Monday evening, Boris Johnson set out steps to reopen England from lockdown, which included abolishing legal requirements on wearing masks and social distancing along with a seismic shift in the Government’s central health message on COVID-19 from “universal diktat to personal responsibility”.

Pinterest amends wording around weight loss ad policy

Pinterest amends wording around weight loss ad policy

The platform amended the wording after a positive change in its ad policy was promoted with confused messaging.

The brand PR solution to avoid ‘rainbow-washing’ during Pride is simple: be niche

The brand PR solution to avoid ‘rainbow-washing’ during Pride is simple: be niche

'Rainbow-washing' is when brands and organisations celebrate queer people in a way that appears more to value self-promotion and being performative over actually tackling the issues faced by LGBT+ people.

Marriott Bonvoy makes TikTok debut with global Power of Travel campaign

Marriott Bonvoy makes TikTok debut with global Power of Travel campaign

The campaign is leveraging 27 TikTok influencers.

Stars get creative with TikTok debuts: Who did it best?

Stars get creative with TikTok debuts: Who did it best?

Avril Lavigne, Alicia Silverstone and Cher found fun ways to join the platform.

PRWeek and Campaign’s Influencer360 event

17 June 2021, Online event

Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.

Secure your ticket today

www.prweek.com/influencer-event