Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

'There is enough business to go around' - POP communications on UAE's competitive PR landscape.

'There is enough business to go around' - POP communications on UAE's competitive PR landscape.

Zainab Imichi Alhassan and Sarah Curtis - co-founders of POP Communications - say while budgets are shrinking, the UAE offers plenty of opportunities for established brands and start-ups

Why brands aren't looking for the next Grumpy Cat

Why brands aren't looking for the next Grumpy Cat

RIP, Grumpy Cat -- and the era of the mass pet influencer.

Time for the industry to act on climate change and learn from its best spokeswoman

Time for the industry to act on climate change and learn from its best spokeswoman

On a day when teenagers inspired by climate change activist Greta Thunberg go on strike from lessons to bring attention to the gravity of the issue, two commentators give their views on how the industry should change.

Guess Kim Kardashian's 'serious' Jack in the Box complaint

Guess Kim Kardashian's 'serious' Jack in the Box complaint

Could it have been the chain's lack of a quiet law studying zone?

Tech PR pros question 'Facebook's trust issues' after Instagram data security breach

Tech PR pros question 'Facebook's trust issues' after Instagram data security breach

Technology PR professionals have questioned whether Facebook can be trusted after its latest data security breach exposed 49 million Instagram accounts, although one expert believes there is nothing more the social media platform could have done.

Instagram influencers' private contact data 'exposed'

Instagram influencers' private contact data 'exposed'

Contact details for high-profile influencers were reportedly stored on an Amazon server that was not password-protected.

Yakult appoints new UK and Ireland PR agency

Yakult appoints new UK and Ireland PR agency

Yakult UK and Ireland has chosen MSL to "bring to life the brand's Japanese heritage and science credentials" as its PR agency of record, following a three-way pitch, PRWeek can reveal.

How hubris took down the Fyre Festival

How hubris took down the Fyre Festival

"Don't get cocky," says event's former social media and brand creative director.

The CEO's most powerful asset is knowing how to communicate

The CEO's most powerful asset is knowing how to communicate

The world of the CEO is a world of competing priorities: clients must be kept happy, new work must be won, and employees attracted and retained.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.

Brands and influencers pay tribute to Grumpy Cat

Brands and influencers pay tribute to Grumpy Cat

A cat with a surly expression became world-famous in its short seven years.

Time for change: Tackling PR's mental health problem

Time for change: Tackling PR's mental health problem

Mental health is a major issue in the PR and communications industry. PRWeek is working with industry leaders and experts on practical solutions to help improve the mental wellbeing of workplaces. Here is a summary of mental health in PR, what the industry is doing and who you should know.

Harry Kane's response to trolls has raised his brand and his reputation

Harry Kane's response to trolls has raised his brand and his reputation

Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.

Havas PR merges with US and Australasian agencies to form Red Havas

Havas PR merges with US and Australasian agencies to form Red Havas

Havas PR in the UK is merging with counterparts in the US and Australia's Red Agency to create a new global network called Red Havas.

Keith Weed unveiled as investor in influencer marketplace Tribe

Keith Weed unveiled as investor in influencer marketplace Tribe

The platform meets the needs of marketers requiring ever-more content without enjoying growing budgets, the former Unilever CMO says.

Latest Jobs