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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
'There is enough business to go around' - POP communications on UAE's competitive PR landscape.
Zainab Imichi Alhassan and Sarah Curtis - co-founders of POP Communications - say while budgets are shrinking, the UAE offers plenty of opportunities for established brands and start-ups
Why brands aren't looking for the next Grumpy Cat
RIP, Grumpy Cat -- and the era of the mass pet influencer.
Time for the industry to act on climate change and learn from its best spokeswoman
On a day when teenagers inspired by climate change activist Greta Thunberg go on strike from lessons to bring attention to the gravity of the issue, two commentators give their views on how the industry should change.
Guess Kim Kardashian's 'serious' Jack in the Box complaint
Could it have been the chain's lack of a quiet law studying zone?
Tech PR pros question 'Facebook's trust issues' after Instagram data security breach
Technology PR professionals have questioned whether Facebook can be trusted after its latest data security breach exposed 49 million Instagram accounts, although one expert believes there is nothing more the social media platform could have done.
Instagram influencers' private contact data 'exposed'
Contact details for high-profile influencers were reportedly stored on an Amazon server that was not password-protected.
Yakult appoints new UK and Ireland PR agency
Yakult UK and Ireland has chosen MSL to "bring to life the brand's Japanese heritage and science credentials" as its PR agency of record, following a three-way pitch, PRWeek can reveal.
How hubris took down the Fyre Festival
"Don't get cocky," says event's former social media and brand creative director.
The CEO's most powerful asset is knowing how to communicate
The world of the CEO is a world of competing priorities: clients must be kept happy, new work must be won, and employees attracted and retained.
Expo 2020 Dubai releases Lionel Messi PR campaign
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.
Brands and influencers pay tribute to Grumpy Cat
A cat with a surly expression became world-famous in its short seven years.
Time for change: Tackling PR's mental health problem
Mental health is a major issue in the PR and communications industry. PRWeek is working with industry leaders and experts on practical solutions to help improve the mental wellbeing of workplaces. Here is a summary of mental health in PR, what the industry is doing and who you should know.
Harry Kane's response to trolls has raised his brand and his reputation
Last week Tottenham Hotspur reached the final of the Champions League for the first time in their history.
Havas PR merges with US and Australasian agencies to form Red Havas
Havas PR in the UK is merging with counterparts in the US and Australia's Red Agency to create a new global network called Red Havas.
Keith Weed unveiled as investor in influencer marketplace Tribe
The platform meets the needs of marketers requiring ever-more content without enjoying growing budgets, the former Unilever CMO says.
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Sports PR & Marketing Manager - London INEOS London (Central), London (Greater)
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Account Manager: Work from home Irvine Partners Public Relations & Integrated Communications Agency Working from home
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PR Executive SLC Representation Ltd Wimbledon and Central London ( split 4 and 1 days across locations)
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Senior Consultant – Corporate Communications - Crisis & Issues - Most Prestigious Top 10 Agency Median London
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AE and AM required in new agency - Financial PR / Investor / Sustainability Sillion London (Central), London (Greater)
More on influencers
Latest Jobs
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Sports PR & Marketing Manager - London INEOS London (Central), London (Greater)
-
Account Manager: Work from home Irvine Partners Public Relations & Integrated Communications Agency Working from home
-
PR Executive SLC Representation Ltd Wimbledon and Central London ( split 4 and 1 days across locations)
-
Senior Consultant – Corporate Communications - Crisis & Issues - Most Prestigious Top 10 Agency Median London
-
AE and AM required in new agency - Financial PR / Investor / Sustainability Sillion London (Central), London (Greater)