Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

The Information

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

The Information

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

The Information

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

 A LADbible poster saying "Someone you love has had an abortion"

'Brands don’t understand me' says Gen Z

A new survey from the LADbible Group says 28 per cent of 10- to 25-year-olds complained that brands did not “get them” and a further 33 per cent said their trust in brands had “diminished”.

 Different screens showing different Amazon services and products

Amazon sues thousands of fake Facebook reviewers

Amazon has taken legal action against more than 10,000 Facebook groups that were organising fake reviews on Amazon and platforms including TikTok and Instagram.

stock art of an influencer

EnTribe study: Consumers want content from real people, not influencers

Misuse of influencers may even hurt a brand's perception.

Headshot of Sara Robino

From followings to formulas: The algorithms are in charge of influencer marketing now, and marketers must adapt

Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.

(Eugenio Marongiu/Getty Images)

Is there an appetite for metaverse campaigns?

Although younger generations are increasingly active in the metaverse, many consumers remain dubious or unclear about what the digital platform entails, according to new research.

Rahul Titus

Ogilvy PR ups Rahul Titus to new global influence role

Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence.

Love Island 2022 contestants

Is Love Island killing influencer campaigns?

To convey a message successfully, influencers must ‘show viewers who they really are in the harsh, cold light of day’. But if today’s reality stars are perceived as disingenuous, what form must influencer culture take next?

Purpose Awards 2022: winners revealed

MHP Mischief was the big winner with three awards at the prestigious UK Purpose Awards 2022, presented by PRWeek, Campaign and Third Sector, which were announced in a ceremony at the BAFTA Piccadilly, in central London.

Visible wireless Proudly Visible campaign ad showing smart phone with smiley face.

Visible asks LGBTQ+ influencers to share advice for their younger selves

The video series, running on social media through June, aims to increase LGBTQ+ visibility while emphasizing Visible’s family plan savings for singles.

Instagram post from Quinta Brunson's page

Box Tops and Quinta Brunson raise $50,000 for schools

For Teacher Appreciation Month, General Mills worked with the actress to highlight teachers’ contributions.

Headshots of Michelle Vincent and David Jones

Mofilm brings on Google exec Michelle Vincent as global CEO

The seasoned tech executive will help The Brandtech Group’s content creation network navigate Web3 and the metaverse.

PRWeek UK Best Places to Work Awards 2022: winners revealed

Blurred is the big winner in the PRWeek UK Best Places to Work Awards 2022, with three accolades – for Sustainability, Rewards and Benefits, and the Best Small Agency.

PRWeek Global Awards 2022 logo

Global Awards 2022: winners revealed

Ketchum was the big winner with four awards at the prestigious PRWeek Global Awards 2022, announced during a glittering awards ceremony at the London Marriott Hotel Grosvenor Square.

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

(Neil Mockford/Getty Images)

Wagatha Christie: ‘A PR debacle, an extraordinary spectacle, a carnival of gruesomeness’

The ‘Wagatha Christie’ trial has been splayed across the media since the start of the week. What can PR take from this celebrity circus?

PRWeek and Campaign’s Influencer360 event

17 June 2021, Online event

Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.

Secure your ticket today

www.prweek.com/influencer-event