Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

Get out (the word): How escape room companies market themselves to a growing audience

Get out (the word): How escape room companies market themselves to a growing audience

Escape rooms are bringing multisensory experiences to the masses. The hard part is informing the public about them.

Hundreds of influencers warned by ASA

Hundreds of influencers warned by ASA

'Between 200 and 300' social media influencers have been contacted by the UK ad watchdog.

Pick a side: Fiji Water vs. Jamie Lee Curtis

Pick a side: Fiji Water vs. Jamie Lee Curtis

Is being photobombed really that big of a deal?

Reinventing MTV to resonate with Gen Z

Reinventing MTV to resonate with Gen Z

Jacqueline Parkes is focused on fueling fans' passion with original content, as well as taking a stand on issues important to the network's consumers.

Three predictions for 2019

Three predictions for 2019

Surprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative.

Did Kevin Hart need to step down as Oscar host?

Did Kevin Hart need to step down as Oscar host?

Was an apology enough, or could he have turned this into a "teachable moment" on the Oscar stage?

Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work

Aduro wins 'six-figure' P&G healthcare brands retainer and Bauer Media work

Aduro has won a "six-figure retainer account" to handle comms for Procter & Gamble consumer healthcare brands Seven Seas and Haliborange. The agency has also picked up a brief to help Bauer Media UK drive subscriptions through an influencer programme.

Independent influencer marketing board set up to promote best practice

Independent influencer marketing board set up to promote best practice

The Business of Influencers will work on governance and 'strategic direction'.

Showcase: The World's 50 Best Restaurants media campaign pays dividends

Showcase: The World's 50 Best Restaurants media campaign pays dividends

The World's 50 Best Restaurants, the ranking scheme for the best eateries across the globe, saw a surge in coverage thanks to a targeted media campaign, aided by adept handling of a gender-based controversy.

The wisdom of youth: 40 Under 40 alums opine on PR's present and future
Sponsored feature

The wisdom of youth: 40 Under 40 alums opine on PR's present and future

A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.

MWWPR to help reintroduce Chicken of the Sea to consumers

MWWPR to help reintroduce Chicken of the Sea to consumers

The agency will roll out a national campaign for the tuna giant in Q1 2019.

How a 'crass' social media star became an agency copywriter

How a 'crass' social media star became an agency copywriter

The nominee for the 2017 Viner of the Year Shorty Award, Sarah Schauer, on agency life and why she isn't toning down her own social media pages.

Luka Sabbat's Snap Spectacles influencer campaign on Instagram a 'complete moronathon'

Luka Sabbat's Snap Spectacles influencer campaign on Instagram a 'complete moronathon'

An unfulfilled influencer campaign that has landed American internet star Luka Sabbat in court has been labelled "a complete moronathon" and a shining example of what not to do by British PR leaders.

What the !#@% is PR?

What the !#@% is PR?

PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.

Flack on Friday: Meyer's negroni-fuelled eulogy, breaking awards news, fun with Finsbury, PR's Julien Caesar

Flack on Friday: Meyer's negroni-fuelled eulogy, breaking awards news, fun with Finsbury, PR's Julien Caesar

This week in Flack: Meyer explains Pagefield's secret weapon and nicknames the PM, Talker Taylor wants to Instagram the f*ck out of stuff, meet PR's version of Kanye West, mums rate Christmas ads, and more.