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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
Facebook and Instagram's epic outage: Brands and influencers weigh the consequences
You have an influencer marketing program ready to go, and a social site goes down. Experts discuss what's next.
PRCA revises reading list to include 60 per cent female authors
The Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, following a backlash.
Influencers should 'be their own creative director' to improve campaigns
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
Survey reveals how much influencers charge for posts
The amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and two per cent charging more than £1,000.
News UK launches full-service influencer marketing agency The Fifth
Unit will be led by former director of digital strategy and partnerships Oliver Lewis.
Influencers should 'be their own creative director' to improve campaigns
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
Insignia Worldwide rolls out 'specialist celebrity endorsement' division
Dubai-based integrated marcomms agency, Insignia Worldwide, has launched a new division offering specialist celebrity endorsement services for brands and projects.
Former Freuds directors set up talent agency
Former Freuds directors Natasha Mensah-Benjamin and Ollie Thomas have set up their own talent agency.
Purple launches sport division with Manchester United's Chris Smalling as foundation client
Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.
Maggie FitzPatrick, Hall of Femme 2019
SVP, corporate affairs, philanthropy and customer engagement, Exelon
Kati Everett, Hall of Femme 2019
SVP, public relations and CCO, Novant Health
Keira Lombardo, Hall of Femme 2019
EVP, corporate affairs, Smithfield Foods
Olga Fleming, Hall of Femme 2019
CEO, Y&R PR
Caroline Dettman, Hall of Femme 2019
Chief creative officer, Golin
Julie Batliner, Hall of Femme 2019
President, Carmichael Lynch Relate
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Head of Communications - £100k+ +equity + bonus +bens Utterclub London (East), London (Greater)
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Account Manager Missive London (Central), London (Greater)
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Account Director Whiteoaks International Hook, Hampshire
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PR & Communications Manager Prospect Resourcing Ltd London (Central), London (Greater)
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Group Senior Marketing Executive Blue Skies Marketing Recruitment Daventry
More on influencers
Latest Jobs
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Head of Communications - £100k+ +equity + bonus +bens Utterclub London (East), London (Greater)
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Account Manager Missive London (Central), London (Greater)
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Account Director Whiteoaks International Hook, Hampshire
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PR & Communications Manager Prospect Resourcing Ltd London (Central), London (Greater)
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Group Senior Marketing Executive Blue Skies Marketing Recruitment Daventry