Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

'Media house closures are our biggest challenge' - Catch Communications MD

'Media house closures are our biggest challenge' - Catch Communications MD

Injeel Moti says changes within traditional print media, including redundancies and titles being axed, is affecting PR firms in the UAE

Manifest hires chief technical officer to drive ambitious innovation programme

Manifest hires chief technical officer to drive ambitious innovation programme

Manifest has taken the unusual step of hiring a CTO as it aims to invest 15 per cent of its budget on building new marketing tools.

PMI's Marian Salzman: 'I wasn't bought'

PMI's Marian Salzman: 'I wasn't bought'

Philip Morris International's SVP of communications explains why she traded in a long career working on social issues to lead PR at one of the world's largest tobacco companies.

Consumer PR shop chosen to launch nationwide M&S Food Little Shop campaign

Consumer PR shop chosen to launch nationwide M&S Food Little Shop campaign

Consumer agency Instinct has been appointed to launch one of M&S Food's largest family customer campaigns: Little Shop.

Watch: ID Mobile recruits 'Queen of loyalty' Georgia Steel to get unfaithful

Watch: ID Mobile recruits 'Queen of loyalty' Georgia Steel to get unfaithful

Former Love Island contestant isn't loyal any more, babes.

Denny's recreation of viral video also goes viral

Denny's recreation of viral video also goes viral

Inside Denny's Father's Day campaign.

Majority of UK Instagram influencers engage in fakery - landmark new study

Majority of UK Instagram influencers engage in fakery - landmark new study

More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic comments and using engagement bots, a comprehensive global study has found.

Legacy now favours the brave for brands and partnerships in women's sport

Legacy now favours the brave for brands and partnerships in women's sport

Three days on from the Lionesses defeat to USA, the Parc Olympique Lyonnais stadium is being cleared, re-branded and readied for the tournament's showcase - the World Cup Final.

Case Study: 'Saynts' Fyre Festival kit launch spoof smashes Southampton club records

Case Study: 'Saynts' Fyre Festival kit launch spoof smashes Southampton club records

Southampton's kit launch video, 'Saynts Festival', which parodied the infamous Fyre Festival, has become the club's best-ever performing campaign across its social channels. Here's how they did it.

Astounding lack of research over Nike's Betsy Ross design could have huge ramifications

Astounding lack of research over Nike's Betsy Ross design could have huge ramifications

Nike has always been known for pushing the boundaries, and normally doing it to great effect, but on this occasion a small mistake could undo all of the good work previously done in its many iconic campaigns.

'Savvy influencers will take on less brand work' - 30 Under 30 alumni on the future of influencer marketing

'Savvy influencers will take on less brand work' - 30 Under 30 alumni on the future of influencer marketing

As part of PRWeek's survey of the last five years of its 30 Under 30 cohort, we asked what they think will be the biggest single change in influencer marketing five years from now. Here's what they said.

40. Barby Siegel, Zeno Group

40. Barby Siegel, Zeno Group

A decade into her reign, the CEO has exhibited a relentlessness that has helped make the DJE Holdings agency a global player.

38. Caroline Dettman, Golin

38. Caroline Dettman, Golin

Behind the efforts of its chief creative and community officer, the IPG agency has made the issue of women's equality in the industry a top priority.

15. Donna Imperato, BCW

15. Donna Imperato, BCW

Last year's No. 1 falls a bit, but that doesn't mean the CEO of the third-biggest PR agency in the world is any less of an industry force.

46. Paul Taaffe, Huntsworth

46. Paul Taaffe, Huntsworth

The former Hill+Knowlton head has the London-based group on much more stable financial ground since he arrived as CEO in 2015.

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