Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
Called Muse, the group helps brands and influencers better use emerging technology.
Lennnie is a ghost-shaped blob with a message for young people.
PRWeek’s Diana Bradley tries to make sense of the group’s first big meme, and she urges marketers to follow suit.
More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.
Since May 2023, the PRWeek UK Top 150 Trading Tracker has taken the temperature of trading at UK comms agencies every month. Today we take a six-month view.
In its most recent effort, the brand gained more than 42,000 new TikTok followers.
The two organizations have worked together for more than a decade.
The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.
Buffalo Bills safety Damar Hamlin is the ambassador for Abbott’s HeartMates program, which connects cardiovascular patients and caregivers in a supportive community.
Marks & Spencer Clothing & Home has encouraged people to do more of what they love this Christmas – and skip the things they don’t – in its 2023 festive ad.
Ryan Morrison, CEO of Evolved Talent Agency, spoke with Campaign US and PRWeek at TwitchCon.
Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.
Moderating its live streams requires both AI and a host of volunteers.
The YouTube star revealed what was happening on X, but fans are confused.
The campaign debuts at Twitchcon with social support from popular streamers.
17 June 2021, Online event
Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.
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