Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

Facebook and Instagram's epic outage: Brands and influencers weigh the consequences

Facebook and Instagram's epic outage: Brands and influencers weigh the consequences

You have an influencer marketing program ready to go, and a social site goes down. Experts discuss what's next.

PRCA revises reading list to include 60 per cent female authors

PRCA revises reading list to include 60 per cent female authors

The Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, following a backlash.

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Survey reveals how much influencers charge for posts

Survey reveals how much influencers charge for posts

The amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and two per cent charging more than £1,000.

News UK launches full-service influencer marketing agency The Fifth

News UK launches full-service influencer marketing agency The Fifth

Unit will be led by former director of digital strategy and partnerships Oliver Lewis.

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Insignia Worldwide rolls out 'specialist celebrity endorsement' division

Insignia Worldwide rolls out 'specialist celebrity endorsement' division

Dubai-based integrated marcomms agency, Insignia Worldwide, has launched a new division offering specialist celebrity endorsement services for brands and projects.

Former Freuds directors set up talent agency

Former Freuds directors set up talent agency

Former Freuds directors Natasha Mensah-Benjamin and Ollie Thomas have set up their own talent agency.

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Purple launches sport division with Manchester United's Chris Smalling as foundation client

Global lifestyle agency Purple has launched a new division, Purple Sport, that will focus on talent and organisations in the sport's industry.

Maggie FitzPatrick, Hall of Femme 2019

Maggie FitzPatrick, Hall of Femme 2019

SVP, corporate affairs, philanthropy and customer engagement, Exelon

Kati Everett, Hall of Femme 2019

Kati Everett, Hall of Femme 2019

SVP, public relations and CCO, Novant Health

Keira Lombardo, Hall of Femme 2019

Keira Lombardo, Hall of Femme 2019

EVP, corporate affairs, Smithfield Foods

Olga Fleming, Hall of Femme 2019

Olga Fleming, Hall of Femme 2019

CEO, Y&R PR

Caroline Dettman, Hall of Femme 2019

Caroline Dettman, Hall of Femme 2019

Chief creative officer, Golin

Julie Batliner, Hall of Femme 2019

Julie Batliner, Hall of Femme 2019

President, Carmichael Lynch Relate

Latest Jobs