Information Links
PRWeek UK's in-depth guide to social media influencers
-
Exclusive survey: what PR and marketing chiefs really think about influencer marketing
-
'Influencers aren't effective for product marketing' - Edelman's head of influencer
-
'Blurred lines' - closing in on the influencer frauds
-
From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about dramatic digital adaptation during Covid and expanding retail tech.
Pinterest introduces Story pins on homepage in influencer push
The platform is expanding on its Stories feature with a carousel on top of the home feed.
Virtual influencers blur the line between fantasy and reality
AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.
The Dubai dilemma: has influencer marketing lost its sheen?
As several high-profile influencers face criticism for travelling to Dubai during a pandemic, FCB Inferno’s head of influencer marketing explains why a little more transparency could go a long way.
.jpg)
Case study: Ambulance TV series breaks comms records
London Ambulance Service capitalised on the primetime exposure it received from the BAFTA award-winning BBC One series Ambulance in the autumn, boosting its own comms ratings.
Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'
PR campaign features Marcus Rashford and Laura Whitmore.
EE drops campaign featuring Rita Ora after lockdown breaches
Brands could make increasingly strict demands of celebrity ambassadors' conduct, talent agent Victoria Marconetto-Tyson told Campaign.
What Instagram’s ‘Lite’ version means for brands and content creators
A look at how newer audiences joining the platform changes the content creation game.
Why Logitech is doubling down on influencers
The hardware manufacturer, which also makes streaming equipment, is making a big push to cultivate an influencer community.
MWWPR buys social media and influencer marketing firm Everywhere Agency
The deal was finalized last week.
WickerWood closes down due to COVID-19 impact
Luxury brand influencer agency WickerWood has entered administration and ceased trading, PRWeek has learned.
PRWeek reveals UK Communicators of the Year 2020 (numbers 20-16)
Which individuals have got their message across most effectively in this strange and tumultuous year?
.jpg)
‘This is not the end of populism' – how will a Biden presidency shake up UK political comms?
The victory of Joe Biden and Kamala Harris to become the next president and vice-president of the US, after a nail-biting four days of vote-counting, is still subject to a raft of legal challenges.
Pitch Update: Subway, Kia, COVID-19 testing, Scream Street, Little Moons and more
PRWeek's weekly round-up of pitches and account moves.
Finn Partners puts Jenny Heinrich in charge of digital, influencer strategy
Heinrich is a veteran of Edelman’s Chicago office.
-
PR Account Director Tamarindo Group Oxford, Oxfordshire
-
Communications Manager Calouste Gulbenkian Foundation London (Greater)/remote during Covid -19
-
Account Director Flame PR London (Greater)
-
Editor, Windpower Monthly Haymarket Media Group Twickenham, London (Greater)
-
Director of Corporate Communications and Public Affairs Whitehouse Communications London (Central), London (Greater) usually, but WFH at the moment.
More on influencers
Latest Jobs
-
PR Account Director Tamarindo Group Oxford, Oxfordshire
-
Communications Manager Calouste Gulbenkian Foundation London (Greater)/remote during Covid -19
-
Account Director Flame PR London (Greater)
-
Editor, Windpower Monthly Haymarket Media Group Twickenham, London (Greater)
-
Director of Corporate Communications and Public Affairs Whitehouse Communications London (Central), London (Greater) usually, but WFH at the moment.