Information Links
PRWeek UK's in-depth guide to social media influencers
-
Exclusive survey: what PR and marketing chiefs really think about influencer marketing
-
'Influencers aren't effective for product marketing' - Edelman's head of influencer
-
'Blurred lines' - closing in on the influencer frauds
-
From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
‘I May Destroy You’: How HBO prepared viewers for the show’s potentially triggering content
The series centers on a young woman dealing with the aftermath of sexual assault.
Do Karens need a rebrand?
Maybe it’s time for some categories to be renamed.
TikTok ban in India: What does this mean for influencer marketing?
TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.
It’s time for TikTok, just don’t overthink it
The popular social network prioritizes fun, not high production values
Behavioural science informs agency's mental-health campaign for NHS
NHS South East London Clinical Commissioning Group has launched a summer campaign, driven by behavioural insights, to tell people about the mental-health resources on offer during the pandemic.
YouTube influencers most likely to spur purchasing decisions, but TikTok a growing force
YouTube is the social media platform where influencers are most likely to encourage consumer purchasing decisions, although TikTok is increasinly influential among young people, new research suggests.
Brands shift budgets to micro-, nano-influencers on Instagram
Influencer budgets have shrunk during COVID-19, according to data from Socialbakers.
How one company helped people in lockdown to ‘stay home and skill up’
Pluralsight wanted people to use the time to do “more than just a puzzle.”
Celebrities: few get it right and so many get it wrong when amplifying causes
Thank you Marcus Rashford, for using your voice, your platform and your reach to ensure 1.3 million children in England will not go hungry through the summer.
PRs: beware unconscious bias when choosing influencers
Yep, here comes an opinion piece from a straight white woman talking about race and diversity.
PR Awards Asia 2020: Best Use of Digital
AKA Asia’s hijacking of Manulife Singapore’s social media profiles to seed an unbranded campaign has scored it a GOLD for digital strategy.
PR Awards Asia 2020: Best Influencer Marketing
Ogilvy Taiwan veers away from the conventional influencer talent pool and instead enlists an 'immortal' figure to win over guests for its hotel client.
PR Awards Asia 2020: Best Use of Social Media
LAY'S collaborates with Edelman India on a light-hearted social media campaign that makes good use of a packaging revamp.
Can brands show Pride without a parade this year?
Contrary to the famous words of Diana Ross, this year, instead of coming out, it looks like we’ll all be staying in for Pride season.
The science of using influencers made simpler by data
Influencers aren’t going away. But data could make working with them easier.
-
PA Senior Executive Hanbury Strategy London (Greater)
-
Junior Copywriter Hanbury Strategy London (Greater)
-
Communications and Knowledge Management Director Proforest Oxford, Oxfordshire
-
Associate Director Hanbury Strategy London (Greater)
-
Senior Communications Officer (Staff and Stakeholders) – Fixed-term to cover maternity leave City University London London (Greater)
More on influencers
Latest Jobs
-
PA Senior Executive Hanbury Strategy London (Greater)
-
Junior Copywriter Hanbury Strategy London (Greater)
-
Communications and Knowledge Management Director Proforest Oxford, Oxfordshire
-
Associate Director Hanbury Strategy London (Greater)
-
Senior Communications Officer (Staff and Stakeholders) – Fixed-term to cover maternity leave City University London London (Greater)