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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
Watch: John Lewis and Waitrose ad lights up Christmas with Edgar the excitable dragon
An 'excitable' dragon who uses his fire to (literally) light up Christmas is the star of John Lewis/Waitrose's Christmas spot. There's warmth and joy in this ad that's ultimately about suppressing heat.
Cast your vote for the Sexiest Brand Mascot Alive 2019
Move over, John Legend.
Fleishman, Hope&Glory, Ready10, Golin among winners at PRCA National Awards
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
'Bootiques', M&S, Lidl, Mariah, Selfridges rave, and flat-packed brilliance - PRWeek panel on latest Christmas campaigns
The next instalment of what our Christmas creatives panel had to say about some of the best (and worst) campaigns this festive season.
Angry Birds developer appoints global influencer agency
Games-first entertainment company Rovio Entertainment has appointed Kairos Media as its global influencer marketing and media agency following a competitive pitch process.
Instagram teams up with Cybersmile for anti-bullying influencer campaign
Research found half of young people think banter crosses line into bullying.
Who are the top political 'influencers'? Nominate now for PRWeek/PRCA project
PRWeek readers are urged to nominate the individuals they consider to be the most significant social media influencers affecting UK politics.
The doctor will interact with you now
Health Influencer 50 number one Michael Phelps is a prime example of the numerous high-profile influences on people's awareness across a whole gamut of issues that is completely changing the face of healthcare.
Boots' largest ever integrated campaign aims to take stress out of shopping with interactive 'Bootiques'
The campaign aims to take the anxiety out of Christmas gifting, with pop-ups and personalised activations that should attract customers into its stores.
WeChat still unbeatable for engaging Chinese travellers: report
These WeChat campaigns in the luxury travel space are successful testimonials.
In-video search: A new opportunity for influencer marketing on Douyin?
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
PR professionals urged to combat irresponsible influencers
The Advertising Standards Authority reports that complaints about influencers - primarily either failing to disclose commercial links or posting irresponsibly about products, particularly where health or weight-loss claims are involved - have more than tripled over the past year.
Aldi chooses agency for social media work
McCann Worldgroup's social media business, Live UK, has been appointed by Aldi to handle all UK social media activity, following a competitive pitch.
Keeping up with Jones: How England's head coach is winning the off-field battle
The All Blacks head into Saturday's semi-finals as favourites - or at least that's what England's head coach wants you to believe. Eddie Jones' handling of the media is a masterclass in taking pressure away from your players.
Gen Z: 'PR is an ex-girlfriend wearing a T-shirt saying "He's good in bed"'
PRWeek sat down with four trainees at W's new social enterprise, WX, to find out about life at the agency, their impressions of PR and whether kids really dig Stormzy.
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Account Director - luxury hospitality PR Reuben Sinclair West End
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Senior Account Executive Spotlight Communications Hammersmith and Fulham, London (Greater)
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Digital Communications Lead Nuclear Decommissioning This role can be based in any of our Cumbria, Cheshire, Oxfordshire or London locations
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PR Professional, B2B Solutions Canon Uxbridge, Middlesex
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PR Professional (Consumer and Professional Imaging) Canon Uxbridge, London (Greater)
More on influencers
Latest Jobs
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Account Director - luxury hospitality PR Reuben Sinclair West End
-
Senior Account Executive Spotlight Communications Hammersmith and Fulham, London (Greater)
-
Digital Communications Lead Nuclear Decommissioning This role can be based in any of our Cumbria, Cheshire, Oxfordshire or London locations
-
PR Professional, B2B Solutions Canon Uxbridge, Middlesex
-
PR Professional (Consumer and Professional Imaging) Canon Uxbridge, London (Greater)