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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
'We created the first lollipop that can save lives' – Behind the Campaign, with Life Lolli
The Life Lolli campaign has won many plaudits – and accolades, including several PRWeek Global Awards and Purpose Awards wins. We hear from Jana Brüss, PR consultant at Ketchum Germany, and Marei Wilke, client service director at BBDO Germany.
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Stars front public health campaign urging people to see GP during the pandemic
Gordon Ramsay, Dame Emma Thompson and Nadiya Hussain are among celebrities taking part in a campaign by NHS England, NHS Improvement and Public Health England (PHE) to encourage people who are worried about their health to see a doctor.
Police force uses motoring journalist to promote autumn car crime campaign
West Midlands Police has created a fictional location as part of a campaign to drive awareness of vehicle theft ahead of an anticipated spike in incidents this autumn.
Three PR tactics for non-COVID charities to cut through the noise
COVID-19 has had a detrimental impact on UK charities and, during the pandemic, they need to find new ways to connect and drive a sense of urgency to keep funds coming in.
Snap's plans to take on Asia amid growing competition
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?
Gatsby launches suite of tools for microinfluencer marketing
It includes a new dashboard, scoring system and integrations in an automated microinfluencer management system.
Luxury PR moving from earned to strategy in China
While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.
Marketers boost influencer spend but are nervous of 'activist influencers'
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues.
What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges
The Texas Department of State Health Services shared how it turned the campaign into a success.
TikTok calls for social-media coalition to address spread of harmful content
Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
All of Singapore Tourism Board's multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than STB, whose domestic tourism push has kicked into high gear in the last few weeks.
John Boyega quits as Jo Malone ambassador after being cut from his own ad in China
Actor deemed perfume brand’s actions ‘wrong’.
YouTube debuts TikTok clone in India
YouTube is one of several platforms looking to fill the gap in the market left by TikTok.
Brands paying influencers more fairly now 'veil pulled back' over payment
Brands increasingly realise they must pay influencers fairly – and influencers are more aware of their own monetary value to brands.
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Safer Communities Officer London Borough of Tower Hamlets London (Central), London (Greater)
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Digital Content Manager London Borough of Tower Hamlets Tower Hamlets, London (Greater)
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Head of PR Fy London
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Consultant Pagefield Varied
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Senior PR Consultant International PR Agency Homeworking
More on influencers
Latest Jobs
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Safer Communities Officer London Borough of Tower Hamlets London (Central), London (Greater)
-
Digital Content Manager London Borough of Tower Hamlets Tower Hamlets, London (Greater)
-
Head of PR Fy London
-
Consultant Pagefield Varied
-
Senior PR Consultant International PR Agency Homeworking