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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
Blurred commits to only work with clients that support UN sustainability goals
Blurred has pledged to only work with clients that meet a new framework based on the United Nations' 17 Sustainable Development Goals.
Exclusive: PR agency bosses pledge to support global climate strike
The bosses of leading UK PR agencies have signed an open letter pledging to support staff who wish to join climate strikes tomorrow, PRWeek can reveal.
Influencer marketing: 'Measurement is immature, fraud needs better policing'
Influencer marketing measurement is "immature" and the results can be difficult to evaluate, while a greater focus needs to be placed on lower-funnel results, according to a panel of experts.
'Brands and agencies are as responsible for sponsored content as influencers', says CMA
The Competitions and Marketing Authority (CMA) legal director has warned brands and agencies that they are just as responsible as influencers to ensure rules and regulations are followed.
PR pros and journos reveal 'most outrageous' press trips
Sleep-walking naked, smuggling in partners and spending a night in a police cell are among the horror stories PR pros and journalists have encountered when press trips go wrong.
Why Lynne Franks is wrong about influencer marketing
"Influencer marketing is just meaningless and will burn itself out," says Lynne Franks in yesterday's PR Week article.
Twitter finds 75 micro-influencer groups 'open' for brand support
By analysing key information about users at a granular level for the first time, Twitter wants to provide brands with a roadmap for reaching small but highly influential groups.
Lynne Franks: 'Influencer marketing is out of hand'
A pioneer of fashion PR believes influencer marketing has "got out of hand" and "will burn itself out".
Brands set 2020 as the date to deliver a better future and now it's almost here
The pace of change has escalated so much since many businesses set 2020 as their sustainability goals' target date that we need a new gauge for 'progress'.
'There's no such thing as a great influencer' - Talkwalker MENA on leveraging social media stars
Talkwalker MENA's head of digital communications says companies should vet influencers before striking a partnership.
'The gap between good and bad influencer content is widening'
The gap between good and bad influencer content is going to get worse, experts agreed during a panel discussion.
ASA: Paid influencer posts should use #ad as 'bare minimum'
Ad watchdog's report says people otherwise struggle to identify when paid posts by influencers are ads.
Nano influencers overtake micro and macro in NZ
A new report details influencer marketing trends in New Zealand, including the rise of nano influencers and why it's all about Instagram Stories.
Four in ten registered lobbying firms not signed up to industry ethical codes
More than four in ten lobbying firms listed on the UK government's official register, including major consultancies Finsbury and Brunswick, have not signed up to official industry ethical codes, PRWeek has learned.
Ogilvy announces global partnership to help tackle fake followers
PR agency Ogilvy UK and influencer marketing company Takumi have partnered to harness the power of influence globally while mitigating the risk of fake followers.
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PR & Communications Manager Prospect Resourcing Ltd London (Central), London (Greater)
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Partner - Communications Hanbury Strategy London (East), London (Greater)
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Business Development Manager BECG Winchester / London
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Director of Public Affairs Cambridge Assessment Cambridge, Cambridgeshire
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PR and Marketing Manager (Luxury Design) Guru Careers West London
More on influencers
Latest Jobs
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PR & Communications Manager Prospect Resourcing Ltd London (Central), London (Greater)
-
Partner - Communications Hanbury Strategy London (East), London (Greater)
-
Business Development Manager BECG Winchester / London
-
Director of Public Affairs Cambridge Assessment Cambridge, Cambridgeshire
-
PR and Marketing Manager (Luxury Design) Guru Careers West London