Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
A new survey from the LADbible Group says 28 per cent of 10- to 25-year-olds complained that brands did not “get them” and a further 33 per cent said their trust in brands had “diminished”.
Amazon has taken legal action against more than 10,000 Facebook groups that were organising fake reviews on Amazon and platforms including TikTok and Instagram.
Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.
Although younger generations are increasingly active in the metaverse, many consumers remain dubious or unclear about what the digital platform entails, according to new research.
To convey a message successfully, influencers must ‘show viewers who they really are in the harsh, cold light of day’. But if today’s reality stars are perceived as disingenuous, what form must influencer culture take next?
MHP Mischief was the big winner with three awards at the prestigious UK Purpose Awards 2022, presented by PRWeek, Campaign and Third Sector, which were announced in a ceremony at the BAFTA Piccadilly, in central London.
The video series, running on social media through June, aims to increase LGBTQ+ visibility while emphasizing Visible’s family plan savings for singles.
Blurred is the big winner in the PRWeek UK Best Places to Work Awards 2022, with three accolades – for Sustainability, Rewards and Benefits, and the Best Small Agency.
Ketchum was the big winner with four awards at the prestigious PRWeek Global Awards 2022, announced during a glittering awards ceremony at the London Marriott Hotel Grosvenor Square.
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.
.jpg){kind=logo}
.png)
