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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Donald Trump, ByteDance will create a new U.S.-headquartered company called TikTok Global that will be majority owned by U.S. investors.
All of Singapore Tourism Board's multi-faceted marketing initiatives so far
Perhaps no government department in the region has been as aggressive with its marketing than STB, whose domestic tourism push has kicked into high gear in the last few weeks.
John Boyega quits as Jo Malone ambassador after being cut from his own ad in China
Actor deemed perfume brand’s actions ‘wrong’.
YouTube debuts TikTok clone in India
YouTube is one of several platforms looking to fill the gap in the market left by TikTok.
Brands paying influencers more fairly now 'veil pulled back' over payment
Brands increasingly realise they must pay influencers fairly – and influencers are more aware of their own monetary value to brands.
Peppermayo Boutique appoints The Wired Agency
The campaign will leverage Snapchat to target a younger, newer audience for the brand.
AnyMind launches CastingAsia influencer platform in India through Pokkt
The company expects to sign up 75,000 to 100,000 influencers in the country in 18 months.
Singapore company under fire for falsified press releases, doctored photos
The cracks began to show for Bellagraph Nova Group following a high-profile bid to takeover Newcastle United.
DraftKings hands off to celebrity influencers to kick off NFL season
The Reignmakers campaign will wed big names and charitable donations to the start of pro football.
Movies and microinfluencers increase Häagen-Dazs Amazon sales
The ice cream brand found a creative way to get consumers’ attention during quarantine.
A new ice cream jingle for a new era
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
Social media experts doubtful about Instagram Reels eating TikTok’s lunch
Industry players on first impressions of the newly launched Reels and whether the platform is a worthy contender for audiences, creators and marketers.
Instagram Reels launches in India, Japan, Australia
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
Flop of the Month: Wiley’s antisemitism and social media
Wiley’s antisemitic tirade of posts, which lasted for well over two days before he was finally silenced, is a dark chapter for the Godfather of Grime and has no place in our society, online or otherwise.
Should brands rethink their TikTok strategy?
As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
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Communications Manager Barts Charity Central London (with temporary home working due to COVID-19)
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PR External Communications Manager Global Office Consulting London (Central), London (Greater)
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Account Director – Healthcare Communications Lipton Media London (Central), London (Greater)
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Business Development / Commercial Director Media Zoo London (Greater)
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Head of Communications and Engagement St Mary’s Hospice Cumbria
More on influencers
Latest Jobs
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Communications Manager Barts Charity Central London (with temporary home working due to COVID-19)
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PR External Communications Manager Global Office Consulting London (Central), London (Greater)
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Account Director – Healthcare Communications Lipton Media London (Central), London (Greater)
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Business Development / Commercial Director Media Zoo London (Greater)
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Head of Communications and Engagement St Mary’s Hospice Cumbria