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PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
When the going gets tough, the tough get going
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
Sport England launches campaign to keep Brits active during lockdown
The campaign by the public body aims to inspire the nation to stay active at home during the ongoing coronavirus outbreak.
WPP Health to host COVID-19 Q&A with LSHTM and WHO scientists
WPP Health Practice will host an exclusive live COVID-19 Q&A aimed at global media and policy makers, with experts from the London School of Hygiene & Tropical Medicine (LSHTM), today.
How Banfield Pet Hospital is responding to the veterinary industry’s mental health crisis
Veterinarians struggle with psychological distress and suicidal thoughts.
Influencers urged to support WHO social distancing message
Influencer marketing platform Tribe is turning to its 80,000-strong influencer network to support the messaging being promoted by the World Health Organization (WHO).
The secret world of influencers
Internet disinformation is predictable and can be managed, says Robert Matney, MD at Yonder.
Why Build.com partnered with unexpected influencers
Instead of interior design influencers, the home improvement retailer partnered with a star chef and café owner.
Catherine Mathis, Hall of Femme 2020
Chief communications officer, McGraw-Hill
Emily Callahan, Hall of Femme 2020
Chief marketing and experience officer, ALSAC, The Fundraising and Awareness Organization for St. Jude Children's Research Hospital
Clarity hires ex-Archetype influencer lead for senior European role
Clarity PR has appointed Archetype’s former head of influencer, Michael Gonzalez, to lead client services and corporate strategy across Europe following a run of 10 client wins in 2020.
The ethical paradox: how brands, policymakers and campaigners can help consumers do the ‘right thing’
‘Responsibility’ has shot up the agenda and concern about the environment is now at a 30-year high, according to recent polling.
Activation to zeitgeist: A to Z of terrible PR jargon (according to the PRWeek Power Book)
Warning: you may find this article very, very annoying.
Ready for a close-'pup': The exec making your pet Insta-friendly
Mars Pet Nutrition CMO Jane Wakely explains how her company’s app is basically Snapchat for dogs and other ways it’s making life better for all pets.
Forget social media ‘likes’; the real influencers in healthcare comms are patients
If you’ve worked in this industry for more than a decade, you’ll have seen a heck of a lot of change.
Why Evian took a chance with a risqué influencer partnership
Inside the brand's decision to work with Fyre Festival event producer Andy King.
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PR & Communications Manager St Pierre Groupe Didsbury, Manchester
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EU Associate Director - Health Working Hanbury Strategy Brussels (BE)
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Head of Media The PFA Charity Homeworking
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Communications Manager - In-House PR Futures London (Central), London (Greater)
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PR Account Director Lipton Media Oxfordshire
More on influencers
Latest Jobs
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PR & Communications Manager St Pierre Groupe Didsbury, Manchester
-
EU Associate Director - Health Working Hanbury Strategy Brussels (BE)
-
Head of Media The PFA Charity Homeworking
-
Communications Manager - In-House PR Futures London (Central), London (Greater)
-
PR Account Director Lipton Media Oxfordshire