Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

The PR Week: 1.24.2020: Alexis Walsko, Lola Red

The PR Week: 1.24.2020: Alexis Walsko, Lola Red

Lola Red founder and visionary Alexis Walsko joins The PR Week to discuss her work running a boutique agency and the latest industry news.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Prince Charles diverts negative narrative around royal family; A big change at Hallmark.

Have luxury brands learned their lessons about Chinese New Year campaigns?

Have luxury brands learned their lessons about Chinese New Year campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

Creator and influencer council launches in Philippines

Creator and influencer council launches in Philippines

A code of ethics will be established by members, a step in the right direction for the country's influencer marketing scene.

Game of influence: how new-wave political influencers became 'lightning rods' of debate

Game of influence: how new-wave political influencers became 'lightning rods' of debate

The evolution of social media has given rise to influencers who have a clear impact on the way their followers, and the broader social audience, think about politics - despite not coming from a traditional political background.

Bad influence: When a brand's social media stars repel consumers

Bad influence: When a brand's social media stars repel consumers

Casper's IPO shows risks of influencer marketing.

This Girl Can: a 'powerful evolution', but more is needed to tackle unrealistic depictions of women

This Girl Can: a 'powerful evolution', but more is needed to tackle unrealistic depictions of women

The latest iteration of Sport England's 'This Girl Can' campaign tackles some of the challenges women overcome to maintain an active lifestyle, but will it prove effective?

'Avoid parallel conversations': Femi's path to political influence (and comms tips)

'Avoid parallel conversations': Femi's path to political influence (and comms tips)

People's Vote campaigner Femi Oluwole has become one of the country's most high-profile political influencers in one of the most divided periods of recent times. PRWeek hears how he did it.

CI Group acquires B2B and consumer PR agency

CI Group acquires B2B and consumer PR agency

Integrated marcomms business CI Group has added PR to its range of communications services with the acquisition of Clareville, the B2B and consumer media relations and influencer specialist.

Sport England's This Girl Can campaign shifts spotlight onto societal barriers

Sport England's This Girl Can campaign shifts spotlight onto societal barriers

Five years on from its groundbreaking launch, Sport England's popular campaign tackles taboos in women's sport, with a greater role for PR and earned media.

Beyond dance trends: TikTok on creating an environment of activism

Beyond dance trends: TikTok on creating an environment of activism

TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.

'Mummy bloggers' perfect parenting tropes driving mental-health crisis

'Mummy bloggers' perfect parenting tropes driving mental-health crisis

PR professionals and new research warn that 'mummy bloggers' are setting unrealistic standards for parents to live up to, fuelling a growing mental-health crisis.

Honoring exceptional women: Enter PRWeek's March/April cover contest

Honoring exceptional women: Enter PRWeek's March/April cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.

20 suggestions for changing influencer marketing in 2020

20 suggestions for changing influencer marketing in 2020

As part of PRWeek and The Branded Content Marketing Association's research into what brands and agencies think about influencer marketing - carried out by 4media - we spotlight what they believe should change this year.