Showcases

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.

Meltwater acquires Klear

Meltwater acquires Klear

Israel-based Klear uses AI to help clients manage influencer relationships.

More than half of Instagram influencers 'engaged in fraud', with 45 per cent of accounts 'fake'

More than half of Instagram influencers 'engaged in fraud', with 45 per cent of accounts 'fake'

More than half (55 per cent) of Instagram influencers were involved in some form of social media fraud and fakery in 2020, despite an eight percentage point decrease from 2019. A new study by HypeAuditor also found 45 per cent of Instagram accounts were fake.

Chili’s pays tribute to Vine star and ‘welcome to Chili’s’ meme creator Adam Perkins

Chili’s pays tribute to Vine star and ‘welcome to Chili’s’ meme creator Adam Perkins

The social media influencer died on Sunday.

Aura Frames launches Do It for the Gram contest for senior influencers

Aura Frames launches Do It for the Gram contest for senior influencers

The campaign celebrates senior women for Mother’s Day.

Why influencer marketing should be part of brands’ integrated plans

Why influencer marketing should be part of brands’ integrated plans

To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.

Silentnight re-hires PR agency after eight-year break

Silentnight re-hires PR agency after eight-year break

Bed-maker Silentnight Group has appointed Brazen for a wide-ranging comms brief, eight years after it last worked with the agency.

Herbal supplement brand ambassador trolled on social media after positive Covid test

Herbal supplement brand ambassador trolled on social media after positive Covid test

Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.

You’re doing it wrong: Common mistakes brands make when working with creators

You’re doing it wrong: Common mistakes brands make when working with creators

When a creator is excited about a brand partnership, creative has room to shine.

What influencers are buzzing about: Mental health and supporting Black merchants

What influencers are buzzing about: Mental health and supporting Black merchants

That’s according to the latest Traackr State of Influence report.

Stagwell Technologies launches Koalifyed as influencer marketing booms

Stagwell Technologies launches Koalifyed as influencer marketing booms

The network says the platform allows users to quickly ink deals with influencers and weed out fraud.

Crowdsourced Facebook comments set the lyrics to a new punk song

Crowdsourced Facebook comments set the lyrics to a new punk song

The tech giant collaborated with BIPOC female punk band Meet Me @ The Altar on a new single, “Hit Like a Girl,” for Women’s History Month.

ASA threatens to take action against Instagram’s ‘non-compliant’ influencers

ASA threatens to take action against Instagram’s ‘non-compliant’ influencers

Watchdog chief executive said there is ‘simply no excuse’ for poor labelling on paid content.

Trailblazers: How Amber Venz Box pioneered influencer marketing

Trailblazers: How Amber Venz Box pioneered influencer marketing

The founder of rewardStyle and LIKEtoKNOW.it set the blueprint for influencers to turn their side hustles into a career.

‘Lead with truth and science’: healthcare comms pros advise Oxford/AstraZeneca as vaccine rollout stalls

‘Lead with truth and science’: healthcare comms pros advise Oxford/AstraZeneca as vaccine rollout stalls

The Oxford/AstraZeneca vaccine for COVID-19 has hit a reputational bump in the road following reports of people in several EU countries suffering blood clots after receiving their injection.

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