'I'm on. Period' - Influencer showcase: Turning a taboo into a trend

Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.

Influencer showcase: Harry Potter and GBBO used to get children into engineering

With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Influencer showcase: Soap stars sound the alarm over security

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows

Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.

Influencer showcase: Adidas Glitch targets urban youth audience for boot launch

The Information

Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.

Influencer showcase: Kaper creates food festival to spread Maille mustard across London

The Information

Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.

Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama

The Information

A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.

New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign

For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.

New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball

As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.

New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips

To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.

New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno

The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.

New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign

Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.

News & features

Gamefluencers (L to R): Pablodragqueen, Janellyace, Touchpadwarrior

How 'gamefluencers' are transforming the world of gaming

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

PRWeek Health Influencer 30 2022 logo

Health Influencer 30: Class of 2022

PRWeek highlights the comms execs who are instrumental in helping shape the healthcare sphere.

Five Campaigns We Liked in October: your winner revealed

Find out the winner from PRWeek’s selection of the best PR and comms campaigns in October – with more than 2,600 votes submitted…

Kanye West

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Corina Mihaila Larpin modeling at New York Fashion Week

Is the anti-influencer movement really upon us?

A New York Fashion Week post-mortem from KWT Global’s Jessica Spar.

C. Riana Manuel-Peña headshot

Zebra Partners hires C. Riana Manuel-Peña as brand, unified marketing director

The former G4 brand director will inject social and influencer marketing into communications for clients.

Kanye West wearing a hoodie

Adidas drops Kanye West

The German retailer had previously said its partnership with West was "under review."

Krispy Kreme doughnuts

Krispy Kreme appoints agency for consumer and influencer work

Good Relations has been selected to lead consumer PR and influencer marketing in the UK and Ireland for doughnut brand Krispy Kreme after a three-way competitive pitch.

Image of Kanye West

Balenciaga reportedly cuts ties with Kanye West

West recently made a series of antisemitic remarks and claimed George Floyd died of fentanyl use.

Kanye West at Paris Fashion Week

‘Brands should run, not walk away:’ Lessons from PR pros on Kanye West crisis

Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.

Composite image of influencers

Big brands are losing money by not in-housing influencer marketing

Brands spending more than £500,000 annually on their influencer strategies should be using an internal team instead of working with external agency partners, says creator economy company HYDP.

PRWeek Award winners

In Pictures: PRWeek UK Awards 2022 - part two

The second batch of photos from the industry's Oscars, the PRWeek UK Awards, at London's Grosvenor House hotel last night.

Man burning a rule book

PRWeek UK Awards Winners 2022: Best Influencer Marketing Campaign

This award goes to the John Doe Group for not just scrapping the rulebook, but burning it too – in a clever influencer-led campaign for rebellious whisky brand Smokehead.

Singer Mila Jam

PRWeek UK Awards Winners 2022: Best Use of Celebrity or Celebrities in a Campaign

This award goes to Talker Tailor Trouble Maker, for its reinvention of 80s hit ‘It’s Raining Men’ to make it more inclusive of all sexualities and gender identities.

Four men on a football pitch

PRWeek UK Awards Winners 2022: Best Use of Content

This award, sponsored by PA Media, goes to Ogilvy PR for reframing the debate around violence against women and girls to focus on making men challenge misogynistic behaviour.

PRWeek and Campaign’s Influencer360 event

17 June 2021, Online event

Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.

Secure your ticket today