Information Links
PRWeek UK's in-depth guide to social media influencers
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Exclusive survey: what PR and marketing chiefs really think about influencer marketing
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'Influencers aren't effective for product marketing' - Edelman's head of influencer
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'Blurred lines' - closing in on the influencer frauds
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From the editor-in-chief: Influence is at the heart of PR - and so are the new influencers
Showcases
'I'm on. Period' - Influencer showcase: Turning a taboo into a trend
Finding a way to create an open dialogue over the taboo of women being on their period, while boosting the company's profile, was the brief handed to Tin Man by period subscription service Pink Parcel.
Influencer showcase: Harry Potter and GBBO used to get children into engineering
With a national shortage of engineers and a lack of women entering the sector, the Institution of Engineering and Technology brought in Tin Man to promote engineering to a new generation.
Influencer showcase: People with HIV targeted with fantasy flight
An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.
Influencer showcase: Soap stars sound the alarm over security
Alarm company ADT tasked Unity with raising its profile with householders and business owners.
Influencer showcase: Gordon's Gin helps stranded commuters drown their sorrows
Already a well-known brand, Gordon's Gin wanted to go further and become the first drink that people would turn to after finishing work on a Friday night.
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
The InformationAdidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
The InformationKaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
The InformationA change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
News & features
Creator agency Billion Dollar Boy launches innovation unit
Called Muse, the group helps brands and influencers better use emerging technology.
Dove partners with virtual influencer to promote body positivity
Lennnie is a ghost-shaped blob with a message for young people.
Marketers must learn to understand Gen Alpha’s humor, attitude and lingo
PRWeek’s Diana Bradley tries to make sense of the group’s first big meme, and she urges marketers to follow suit.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.
Growth, late payments, redundancies… PRWeek tracks agency trading trends
The InformationSince May 2023, the PRWeek UK Top 150 Trading Tracker has taken the temperature of trading at UK comms agencies every month. Today we take a six-month view.
How Behr engages DIYers on TikTok
In its most recent effort, the brand gained more than 42,000 new TikTok followers.
USAA sticks with 160over90 as brand sponsorships AOR
The two organizations have worked together for more than a decade.
MedFluencers debuts tool to set compensation for HCP influencers
The company’s HCP Digital Market Value Calculator sets pricing by examining more than 20 indicators of influence.
Damar Hamlin, Abbott team on HeartMates, raise awareness about heart health
Buffalo Bills safety Damar Hamlin is the ambassador for Abbott’s HeartMates program, which connects cardiovascular patients and caregivers in a supportive community.
M&S Clothing & Home Christmas spot throws away festive traditions
Marks & Spencer Clothing & Home has encouraged people to do more of what they love this Christmas – and skip the things they don’t – in its 2023 festive ad.
xQc, Amouranth and Kitboga’s talent agent on Kick vs. Twitch and brand deals
Ryan Morrison, CEO of Evolved Talent Agency, spoke with Campaign US and PRWeek at TwitchCon.
How Twitch juggles what users and advertisers want
Advertisers want to take over streams, users want minimal interruption, and neither loves a compromise.
How Twitch approaches brand safety
Moderating its live streams requires both AI and a host of volunteers.
Why MrBeast was in full uniform at a Tampa Bay Buccaneers game
The YouTube star revealed what was happening on X, but fans are confused.
Logitech Streamlabs bids for gaming streamers at Twitchcon
The campaign debuts at Twitchcon with social support from popular streamers.
17 June 2021, Online event
Join industry practitioners from leading brands and agencies who will explore how to identify and utilise influencers, how to build creative and innovative campaigns, and how the industry has evolved in 2021 as they discuss the latest opportunities and threats to this burgeoning market.
Secure your ticket today

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Account Manager
Wild Card PR, London
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Account Manager
Copper Consultancy, UK - hybrid
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Senior Account / Associate Director
The PHA Group, United Kingdom
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Senior Account Manager
The Henley Group, Henley-on-Thames, Oxfordshire
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Senior Account Manager
Lightning Sharks, London (Central), London (Greater)
More on influencers

-
Account Manager
Wild Card PR, London
-
Account Manager
Copper Consultancy, UK - hybrid
-
Senior Account / Associate Director
The PHA Group, United Kingdom
-
Senior Account Manager
The Henley Group, Henley-on-Thames, Oxfordshire
-
Senior Account Manager
Lightning Sharks, London (Central), London (Greater)