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PRWeek UK's in-depth guide to social media influencers
Showcases
Influencer showcase: Adidas Glitch targets urban youth audience for boot launch
Adidas launched the Glitch campaign with Iris, aiming for a focus on being anti-establishment to transform the global sports brand into a 'start-up'.
Influencer showcase: Kaper creates food festival to spread Maille mustard across London
Kaper created an influencer-led food festival last July with client Maille to raise awareness of the mustard brand and increase sales across the capital.
Influencer showcase: Quility reinvents itself for mothers with #AllAboutMama
A change of name and a focus on a narrower demographic brought rewards for mindfulness app Quility - formerly known as Mindpilot.
New Influencers Showcase: Joe Wicks creates buzz for Fitness First campaign
For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
New Influencers Showcase: Vodafone's Vlog Squad engages young at Summertime Ball
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
New Influencers Showcase: Weetabix and Manc Frank cook up life cheats with Ben Phillips
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
New Influencers Showcase: Microsoft busts apprenticeship myths with Dodie Clark and 3 Monkeys Zeno
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
New Influencers Showcase: Gym selfie culture key in influencer-led Multipower campaign
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
Influencer Q&As
Influencers special: Em Sheldon, Em Talks
PRWeek's exclusive influencers special profiles Em Sheldon, aka EmTalks.
Influencers special: Jane Cunningham, British Beauty Blogger
PRWeek's exclusive influencers special profiles Jane Cunningham, aka British Beauty Blogger.
Influencers special: Adnan Ebrahim, Car Throttle
PRWeek's exclusive influencers special profiles Adnan Ebrahim, founder of Car Throttle.
Influencers special: Jo Middleton, Slummy Single Mummy
PRWeek's exclusive influencers special profiles Jo Middleton, aka Slummy Single Mummy.
Influencers special: Hayley Carr, London Beauty Queen
PRWeek's exclusive influencers special profiles Hayley Carr, aka London Beauty Queen.
Influencers special: Stefan Toren, A&R Factory
PRWeek's exclusive influencers special profiles Stefan Toren, A&R manager of A&R Factory.
Influencers special: Jonathan Howe, Two Monkeys Travel and Mr & Mrs Howe
PRWeek's exclusive influencers special profiles Jonathan Howe from Two Monkeys Travel and Mr & Mrs Howe.
Influencers special: Craig Landale, Menswear Style
PRWeek's exclusive influencers special profiles Craig Landale of Menswear Style.
50 hot new influencers: Fabulous Hannah
As part of PRWeek's 50 hot new influencers feature, we caught up with 'spontaneous' YouTube sensation Fabulous Hannah.
50 hot new influencers: NikiNSammy
As part of PRWeek's 50 hot new influencers feature, we spoke to twins Niki and Sammy Albon, the 'accidental entertainers' behind YouTube channel NikiNSammy.
50 hot new influencers: JaackMaate
As part of PRWeek's 50 hot new influencers feature, JaackMaate creator and 'anti-YouTuber' Jack Dean shared the success secrets of his, err, YouTube channel.
50 hot new influencers: Floral Princess
As part of PRWeek's 50 hot new influencers feature, we spoke to Floral Princess, a 'girly' YouTube star with 180,000 subscribers.
50 hot new influencers: MarzBarVlogs
As part of PRWeek's 50 hot new influencers feature, we asked creator Alex Brooks how his MarzBarVlogs YouTube channel has lured almost 300,000 subscribers.
50 hot new influencers: George Benson
As part of PRWeek's 50 hot new influencers feature, we caught up with YouTube vlogger George Benson, whose daily video updates have earned him nearly 200,000 subscribers.
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Communications Officer - Compass Group UK & Ireland Compass Group London (Central), London (Greater)
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Social Media Associate FIA Foundation Central London
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Public Affairs Officer General Medical Council London
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Senior Communications Manager Horizon Nuclear Power Isle of Anglesey (Sir Ynys Mon)
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Consumer Property PR Two Blue Communications London (Greater) (GB)
More on influencers
Latest Jobs
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Communications Officer - Compass Group UK & Ireland Compass Group London (Central), London (Greater)
-
Social Media Associate FIA Foundation Central London
-
Public Affairs Officer General Medical Council London
-
Senior Communications Manager Horizon Nuclear Power Isle of Anglesey (Sir Ynys Mon)
-
Consumer Property PR Two Blue Communications London (Greater) (GB)