The latest interviews, features and research together with PRWeek's key projects

'Hearing test bookings rose 66 per cent' - Behind the Campaign, Specsavers and Rick Astley

Alex Wood, executive creative director at Golin, discusses the agency's recent campaign for Specsavers starring a certain 1980s pop singer-turned viral superstar.

PRWeek new-business rankings: The Romans surge thanks to November activity

Almost 100 agencies are now included, with a month left before the 2023 league is finalised. This article is exclusive to The Knowledge subscribers.

Are high interest rates a burden on PR agencies?

UK borrowing costs look likely to stay high for some time, but comms pros are divided on whether or not this places significant pressure on the PR industry.

‘It’s fascinating to be almost behind the scenes’ – PR’s Unsung Heroes: agency marketers

PRWeek UK spotlights important job roles in the industry that rarely get shouted about. Today, we speak to those handling marketing at PR agencies.

Three new agencies and more to come: How The Academy is quietly building a PR empire

The Academy has been quietly forming a group of specialist agencies over the past 12 months. Co-founder Mitch Kaye tells PRWeek UK about the importance of entrepreneurial leadership and why he's impatient to keep growing the business.

'Ad agencies will cease to exist' - the new PR world according to W Communications

PRWeek UK talks to W Communications founder Warren Johnson about his ambition, global expansion, the challenge for small PR shops and the demise of traditional advertising.

Cautious Conservative targets radical growth: Hanover CEO Charles Lewington

Hanover founder and CEO Charles Lewington discusses his international ambitions and eight-sector expansion plans for the group, and explains why network agencies are "struggling to regain their mojo".

Healthcare PR turns up the volume: Incisive Health on getting heard in a way that matters

It's less than four years young, but fast-growing Incisive Health truly announced itself on the agency scene last year. Sam Burne James met its founding trio.

'A year of consolidation and change': Bell Pottinger CEO reflects on life after Bell

Bell Pottinger's global CEO said the agency restructured much of its business and argues it performed "credibly" in 2016, the year that formidable co-founder Lord Bell left the firm.

Confessions of a social media manager: Ryanair on the growth of video, customer service and 'cheeky Irish charm'

PRWeek's series on social media managers talks to those responsible for online customer relations at some of Britain's biggest brands and organisations. This week, low-cost carrier Ryanair...

A lot of fun, but it can churn and burn: get the millennials' take on PR life from the 30 Under 30 for 2017

This year's 30 Under 30 love their jobs and are enthusiastic about comms, but are not immune to the pervasive, Brexit-fuelled uncertainty about the industry's future.

Global Power Book: Is the uncertain geopolitical climate good for the PR sector?

While many in the industry have serious reservations about recent international political developments, most global PR chiefs see the uncertain geopolitical climate as good for the sector.

Power Book public sector pros on the best campaigns, worst reputations and their music of choice

Hilary Clinton, Mike Ashley and Sir Phillip Green are among those who have managed their reputations the most poorly in the last 12 months, according to public sector entrants in PRWeek's Power Book.

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.

Grilled: the Daily Mirror's deputy 3am editor Hannah Hope

Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.

ITV News' Jess Brammar on simplifying stories and why a sense of mischief is essential

'Best thinking happens far from screens' - Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Alice Kennedy, client director, creative, at Milk & Honey.

Inclusion, metaverse, blockbusters – creative comms trends for 2022

What will be the biggest trends affecting creative comms this year? Creative PR experts share their predictions.

'Lowlight? Receiving a cease and desist from Dave Grohl' – Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to AxiCom UK creative director Graeme Anthony.

PRWeek UK Awards 2017: who is on the shortlist?

Weber Shandwick and Hope&Glory are leading the shortlist for the PRWeek Awards 2017, the annual celebration of the very best of UK PR.

Influencer marketing: quiz the regulators and hear case studies at PRWeek seminar

Advice on handling influencer marketing while staying within the regulations will be available at a must-attend PRWeek breakfast briefing in London on Wednesday, 13 September.

PRWeek reveals the Top 150 UK PR consultancies in 2017

The PRWeek 2017 rankings of the UK's Top 150 PR Consultancies form part of the Global Agency Business Report 2017.

Is 2017 the year of 'peak beard'? Seven brand comms predictions for 2017

Hope&Glory's James Gordon-MacIntosh makes seven predictions for brands in the year ahead, including fake news, live experiences and whether we've reached 'peak beard'.

50 hot new influencers

PRWeek Global Awards 2017: winners revealed

The crème de la crème of the global PR industry gathered in London tonight to find out who would take home the coveted PRWeek Global Awards 2017.

From the editor-in-chief: UK consultancies boom as global demand grows

Today, PRWeek publishes the definitive annual report on the communications consultancy sector, both in the UK (the Top 150 rankings) and globally (the wider Agency Business Report).

PRWeek Agency Business Report 2017

Everything you need to know about the PR agency world and, by extension, the trends shaping the industry in general.

PRWeek UK Awards 2016: Winners revealed

Agencies Unity and The Romans, and the Missing Type campaign, were among the big winners at the prestigious PRWeek UK Awards, which took place on Tuesday evening during a gala event at London's Grosvenor House.

Justin King: "Perhaps PR does need to rebrand itself"

Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."

Hiut's Clare Hieatt acts smart to take on denim's big boys

Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.

Brand Film Awards US 2021: Industry Sectors categories

The complete list of winners and honorable mentions from the 2021 Brand Film Awards US Industry Sectors categories.

Menopause: the silence from the PR and comms industry is deafening

Unless you’ve been living under a rock for the past 12 months (which you may have been, due to COVID-19) you can’t have failed to notice a rise in women talking about the menopause.

Postcard from Hungary: disruption and opportunity in land of creative thinking

Hungary may be going through a period of political change and market disruption, but there are still plenty of opportunities in the mature comms market.