The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Exclusive: ZPB Associates acquires fellow health agency

Exclusive: ZPB Associates acquires fellow health agency

Health comms agency ZPB Associates has acquired fellow sector specialist Journalista for a seven-figure sum in a significant boost to the agency's growth, PRWeek can exclusively reveal.

Speakers from GSK, Boots and the ABPI to attend 2020 PharmaComms conference

Speakers from GSK, Boots and the ABPI to attend 2020 PharmaComms conference

PharmaComms 2020 will bring together pharma leaders from across the PR and communications spectrum to provide best-practice advice, present insightful case studies, and discuss critical challenges and opportunities for the industry.

Is the NHS being 'weaponised' for the General Election? Healthcare comms experts give their verdict

Is the NHS being 'weaponised' for the General Election? Healthcare comms experts give their verdict

As the general election campaign heats up and political parties compete with each other to present the most attractive policy platforms, the UK's most cherished institution - the NHS - is in danger of being 'weaponised' for political purposes, health chiefs warn.

Public risking future generations' lives with inappropriate demands for antibiotics, says government campaign

Public risking future generations' lives with inappropriate demands for antibiotics, says government campaign

Parents are being warned that antibiotic resistance threatens their children's future and could cause more deaths globally than cancer and diabetes in 30 years' time, in a campaign urging them to accept medical advice on antibiotics.

Engine | MHP joins global drive to prevent childhood pneumonia deaths

Engine | MHP joins global drive to prevent childhood pneumonia deaths

A death counter is being used in a powerful social media campaign by Engine | MHP to raise awareness that childhood pneumonia is the world's biggest infectious disease killer of children - claiming more than 800,000 lives annually.

Case study: Deformed office worker becomes poster girl for health and wellbeing

Case study: Deformed office worker becomes poster girl for health and wellbeing

With her deathly pallor, hunched back, swollen arms and legs, varicose veins and red and cracked skin, Emma looks more like an extra from The Walking Dead than an office worker from the future.

OUTstanding list highlights senior LGBT+ industry figures

OUTstanding list highlights senior LGBT+ industry figures

Senior PR industry figures from in-house and agency roles, spanning public affairs and healthcare, are named today in the annual Yahoo Finance OUTstanding List of LGBT+ leaders.

Study uncovers which pharma companies are best at using social media

Study uncovers which pharma companies are best at using social media

Some of the world's biggest pharmaceutical firms are failing to use online and social-media comms channels to anywhere near their full potential, according to a major study.

McKesson UK hires agency and political veteran to lead public affairs

McKesson UK hires agency and political veteran to lead public affairs

McKesson UK, which owns high-street chain LloydsPharmacy and pharmaceutical and healthcare-product distribution network AAH, has hired serving London councillor Steve Race as its head of public affairs.

Exclusive: Healthcare M&A: PR agencies can name their price, experts suggest

Exclusive: Healthcare M&A: PR agencies can name their price, experts suggest

Healthcare comms specialists are in such demand among investors attracted by their profit margins and growth potential that they will fetch a significantly higher premium than generalist agencies, according to merger and acquisition experts.

Case Study: Tried and tested tactic converts to targeted coverage for wellness resort

Case Study: Tried and tested tactic converts to targeted coverage for wellness resort

Enticing journalists and influencers with free trips to see the work of its client - which just happened to be an award-winning, four-star resort on Koh Samui, Thailand - worked wonders for health and lifestyle specialist Aspire PR.

Fertility law breaches human rights, claim campaigners calling for a change in legislation

Fertility law breaches human rights, claim campaigners calling for a change in legislation

An #ExtendTheLimit campaign has been launched in an attempt to secure 100,000 signatures for a petition to trigger a Parliamentary debate over the current 10-year limit on how long women are permitted to keep their eggs frozen for.

Seven Hills wins mental-health platform brief

Seven Hills wins mental-health platform brief

Communications firm Seven Hills has been appointed by workplace mental-health platform Unmind to help spur the brand's growth.

Exclusive: Red Health picks industry veteran to lead London team

Exclusive: Red Health picks industry veteran to lead London team

Red Consultancy has appointed industry veteran Avril Lee to lead the strategic development of its health operation, Red Health.

Manuka honey appoints UK comms agency after competitive pitch

Manuka honey appoints UK comms agency after competitive pitch

The New Zealand Manuka Group (NZMG) has appointed health specialist Pegasus as its first retained agency to handle communications in the UK, after a competitive pitch involving four agencies.

Opinion and features

Mental Health First Aiders in PR: on the wellbeing front line

Mental Health First Aiders in PR: on the wellbeing front line

As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.

Could a new focus on apprenticeships help solve healthcare's historic talent shortage?

Could a new focus on apprenticeships help solve healthcare's historic talent shortage?

When we ask our members what their biggest challenges are, one answer always comes back - talent: the recruitment of talent, the retention of talent and the development of new talent for our sector.

Four ways not to do diversity comms

Four ways not to do diversity comms

At most large corporates, the idea that diversity and inclusion isn't just the right thing to do, but 'makes business sense too', has become a mantra, with 'D&I' getting dedicated channel and comms space.

Have mental health awareness campaigns had their day?

Have mental health awareness campaigns had their day?

To campaign or not to campaign? Is that the question? When I first started out in my mental health career, campaigns were rare. If I'm honest it felt more like activism in those early days, a sense that we were fighting to get mental health acknowledged.

Why internal comms is as important as external in an age of purpose

Why internal comms is as important as external in an age of purpose

Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.

The future of healthcare comms in a data-driven era

The future of healthcare comms in a data-driven era

Like it or not, we live in a data-driven era - sorry, technophobes - and, while the sheer volume of information at our fingertips can seem overwhelming, our data-rich environment has transformative potential.

My PR failures: What have they taught me?

My PR failures: What have they taught me?

Working in an industry that's often voted one of the most stressful, PR has opened me up to my share of failures, and I'm certain that there are more to come.

When the health of the nation is at stake, are scare tactics the best place to start?

When the health of the nation is at stake, are scare tactics the best place to start?

If there's an especially vicious strain of flu on the horizon, the best way to mobilise people to get vaccinated is to hit them with the fact that flu can kill, right?

Seven guaranteed ways to annoy a journalist with your pitch

Seven guaranteed ways to annoy a journalist with your pitch

As a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat.

Recent healthcare people moves

Just briefly: Account wins and people moves

Just briefly: Account wins and people moves

A roundup of the latest industry news.

Definition launches food and drink specialism with senior hires

Definition launches food and drink specialism with senior hires

PR agency Definition has bolstered its senior team and is launching a new food and drink offering.

Well Hello rebrands following co-founder's departure

Well Hello rebrands following co-founder's departure

Well Hello - the agency formed by Nick Woods and Lisa Taylor in 2016 - has rebranded as Sunny Side Up.

Former Newington COO Naomi Harris joins public affairs consultancy

Former Newington COO Naomi Harris joins public affairs consultancy

Public affairs and communications consultancy WA Communications has appointed former Newington COO Naomi Harris as a director.