Exclusive: MPs' health priorities survey is a boost for prevention campaigns but a challenge for pharma
A survey of MPs' attitudes to health-funding priorities, which shows a shift towards prevention and away from new medicines, could herald a golden age for behaviour change campaigns while pharma firms struggle to be heard.
Frustration within the industry over factually inaccurate reporting prompted the Association of the British Pharmaceutical Industry (ABPI) to mount a fightback against negative preconceptions about big pharma.
Health bosses have unveiled a campaign to increase the number of people seeking medical advice in the evenings and at weekends, by promoting the fact that doctors can be seen outside normal office hours.
Breaking Blue Research, which includes the NHS among its clients, has been brought together with Cello Health Insight, the group’s business insights and analytics division.
Employers across the country are being targeted in a new campaign by Mental Health First Aid (MHFA) England to encourage people to be open and honest about themselves in the workplace.
Join global PR agency Hill+Knowlton Strategies at its inaugural behavioural science event in the Middle East.
Actelion Pharmaceuticals UK is a major donor to a patient charity, the Pulmonary Hypertension Association UK (PHA UK), which successfully lobbied for NHS approval of one of the firm's drugs, PRWeek can reveal.
A comms programme fuelled by innovative social-media content contributed to the success of the first global forum on childhood pneumonia, which took place in Barcelona last month.
Former Slimming World corporate PR director Leigh Greenwood has launched specialist agency Evergreen PR with a campaign that led to tinnitus being highlighted in the Lords last week.
Hanover Health is launching a tailored careers programme for PR professionals seeking to specialise in the healthcare sector, it announced today.
A major programme by NHS comms directors, with input from experts at Henley Business School, is being undertaken to overhaul the way comms is conducted and evaluated in the NHS, PRWeek can reveal.
Hanover Communications has launched a dedicated coronavirus crisis comms team.
What began as a handful of cases of pneumonia in Wuhan City - in China's Hubei Province - less than a month ago, is now a major health emergency and a critical comms challenge, as global, public and private sector organisations seek to strike the balance between keeping people informed and avoiding panic.
The Association of British Pharmaceutical Industries (ABPI) has appointed Alan Maine to lead its government affairs output.
Amber Tovey, former managing director, health, at Burson Marsteller, has been appointed business director of Porter Novelli's health team in London, the agency told PRWeek.
“I have a problem with growth.” Yes, lots of agency founders have said this before, but I don’t mean the problem you think.
Twitter is great and all, but have you ever heard of Black Twitter?
As the health sector seeks to navigate the competing interests of the industry, regulators, payors, patients and the groups that represent them, it must also balance these against the broader societal need to provide access to healthcare in the context of limited resources.
'We had a few awkward phone calls with Shutterstock' - Behind the Campaign with Cold Turkey for Zava
How did a campaign to raise awareness of porn-induced erectile dysfunction become a Christmas hit? Third City's Tabby Haysom and Victoria Mayman give the lowdown.
Like millions of people across the UK, I love a bit of Radio 4 in the morning.
To appropriate the popular Love Island term, agencies often see an RFP hit their inbox and get excited about working with a brand they think is their 'type on paper'.
Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.
The terrifying coronavirus outbreak, with its epicentre in China, reminds me of my time living in Asia at the time of SARS.
What does the departure of senior women in the industry say to the next generation of female leaders?
Another new year and another raft of departures and new beginnings announced in agencyland; no real surprises there, as it is the season.
WE Communications has appointed Citypress reputation and crisis director Patrick Tooher to expand its corporate comms offering.
PRWeek's weekly roundup of industry hires, departures and promotions.
Broadcast PR specialist Markettiers4DC has appointed NHS veteran Rachel Royall and World Travel Market’s Paul Nelson to lead new healthcare and travel divisions, respectively.
Strategic communications and insights consultancy Madano has appointed Katy Compton-Bishop as the new head of healthcare. Compton-Bishop joins from MSL.