The latest healthcare and pharma PR news, opinion and features.

PRWeek Healthcare & Pharma Comms Awards – shortlist revealed

PRWeek Healthcare & Pharma Comms Awards – shortlist revealed

The shortlist for the second annual PRWeek Healthcare & Pharma Comms Awards has been unveiled.

News & analysis

Galliard bolsters team with senior hire

Sue Neilen, former director at Edelman and Aurora, has joined Ashfield Health agency Galliard

Healthcare comms will be impacted by tech advances in 2022

Healthcare comms banks on trust in 2022

Healthcare comms may have been dominated by COVID-19 messaging over the past two years, but 2022 is set to showcase a wealth of R&D, digital health and medical innovations in a landscape where trust and data reign. Our experts predict the outlook for healthcare comms in the coming year.

Communicators of the Year

PRWeek UK Communicators of the Year 2021: The list in full

From sporting stars to successful campaigners; from business leaders to scientists… PRWeek unveils the full list of its UK Communicators of the Year 2021.

Healthcare

Healthcare M&A in 2022: private equity has ‘huge interest’ in medcomms agencies

Health agencies could benefit from a record amount of private equity investment in 2022, according to a leading mergers and acquisitions expert.

PCR testing

PCR testing industry’s reputation under threat from ‘cowboys’, Ingham warns

The reputation of the PCR testing industry is threatened by ‘cowboy entrants’, trade body director Francis Ingham has told PRWeek.

 Lindsay Gill and Benjamin Park, Onyx Health

Onyx Health appoints head of content and chief storyteller amid strong growth

Lindsay Gill has been appointed head of content at Newcastle agency Onyx Health, which has also hired Benjamin Park as chief storyteller and digital strategist, the consultancy announced today.

The cover of Brands2Life's Reshaping Healthcare report

Reshaping Healthcare: Health-tech comes of age, COVID's impact on public attitudes, and rise of the ‘genuinfluencer’

COVID-19 has made people more interested in their own health and wellbeing, while health-tech has come of age and a new type of influencer is set to dominate the emerging landscape for health comms professionals, according to a major new report.

Picture of Bex Couper, strategic director of comms at the Royal College of Psychiatrists

Royal College of Psychiatrists appoints comms chief

Bex Couper has been promoted to the role of director of strategic communications at the Royal College of Psychiatrists, taking over from Kim Catcheside, PRWeek has learned.

Picture of Dom Joly holding a giant phone in a park

My eyesight is rubbish! Dom Joly in Specsavers eye test campaign

Comedian Dom Joly has reprised his role as the television prankster of Trigger Happy TV in a new healthcare campaign for Specsavers.

Former MP Owen Paterson has been censured for lobbying government on behalf of Randox (pic credits: Randox and House of Commons)

What will the reputational price be for Randox from the Owen Paterson scandal?

Randox Laboratories - one of two firms at the centre of the lobbying scandal which ended Owen Paterson’s political career - should take the PR offensive and cut its ties with the former MP, according to health comms experts.

Opinion & features

11 of the best PR campaigns and activations of 2021 (according to you)

Each month PRWeek UK picks its top five recent PR/comms campaigns and asks you, our expert readers, to choose your favourite. Below is a look back at each of the 2021 winners.

Natasha Weeks

The rise of the TikTok doc – and the implications for brands

Healthcare professionals (HCPs) have always been hugely influential when it comes to making decisions about our health, but recently there has been a significant increase in the number of them attracting a large following on social media.

Clockwise, from top left: Sheila Mitchell; Eleanor Duff; Emma Greenwood; James Lyons

Biggest health comms appointments and surprise departures of 2021

PRWeek reviews some of the biggest hires and departures in health comms over the past year, from new faces at pharma multinationals to senior appointments at agencies and in the public sector.

Buyers must be careful not to destroy the culture of the agencies they acquire, warns James West

2021 will be known as year medcomms M&A went into overdrive

Several large agency groups have taken on fresh private equity capital for the first time this year and many others have changed private equity ownership.

The Daily Mail's campaign fails to address the future of public health, argues Holly Sutton

Media’s bonfire of digital doctors obscures debate we must have on future of NHS

As the Mail announces ‘Victory for Mail’ in its war against digital doctors and securing petrol continues to be hit and miss, it feels like we’re moving into a seismic shift of contradictions in our ‘progress’ as a nation.

There is big difference between strategy and insight, writes Mita Dhullipala

Do healthcare comms professionals understand strategy?

If the past few months have proved anything it is that the needs and motivations of patient populations are evolving at a rate of knots.

The health sector has never been more in focus, says Jo Spadaccino

A whirlwind of change for health comms shows no sign of abating this autumn

What a ride health communicators have had: revealing scientific breakthroughs, engaging on health and social care policy, landing public health guidance, managing rocketing levels of attention on our work and our people.

We don't just want to be heard, we want to be involved, argues Claire Gillis

It’s time our sector’s comms found its voice on ‘embarrassing' women’s health issues

Spoiler alert: if conversations about menstruation, menopause or vaginal dryness make you feel uncomfortable, stop reading now – this article isn’t for you.

Sharing personal NHS data: The ‘anti-data’ movement is more dangerous than anti-vaxxers

We share our data freely in many aspects of our lives, but whenever the topic of sharing our health data crops up we face a data dilemma.

Six ways healthcare comms professionals can be more ambitious on women’s health

The pandemic has taken a disproportionate toll on the lives of women, so how can we, as comms professionals, ensure that health is not part of the predicted generation of progress lost among women?