The latest healthcare and pharma PR news, opinion and features.

MHP Health strengthens senior team

MHP Health strengthens senior team

MHP Health has announced four senior hires and the appointment of Martin Coombes, former director of policy, advocacy and government affairs at global pharma company Bristol-Myers Squibb, as a senior advisor.

News & analysis

Tina Batchelor, UK director of comms at AstraZeneca UK

Roche comms veteran joins AstraZeneca as UK comms director

AstraZeneca UK has appointed Tina Batchelor, former head of corporate affairs at rival Roche, as UK director of comms.

(Pic credit: Getty Images)

Pfizer tops pharma reputation rankings

Pfizer has come top in a new ranking of pharma firms’ reputation by research and consultancy firm PatientView.

Baroness Heather Hallett

UK COVID-19 Inquiry hires agency on six-figure contract

M&C Saatchi has won a contract – worth £800,000 – to work on a ‘listening exercise’ for the independent public inquiry into the handling of the COVID-19 pandemic.

From left: Evoke Mind + Matter's Lee Wales, Corrina Safeio, and Holly Ford, have all been promoted to new roles.

Evoke boosts UK leadership team

A surge in growth at Evoke Mind + Matter has seen its managing director Corrina Safeio elevated to the position of group managing director and have additional responsibility for running Evoke London.

New faces at Syneos Health UK (L to R): Victoria Flannigan, Lis Maino and Deena Mistry

Syneos bolsters leadership in UK

Syneos Health has appointed three new people to its UK PR & External Affairs leadership team, the agency announced today.

Composite image of Ranjeet Kaile, Kristina Fox, Rachel Royall, Daniel Reynolds

NHS comms pros hit back at ‘insulting’ TaxPayers’ Alliance

New research by the TaxPayers’ Alliance into the amount spent on NHS comms, set in the context of record waiting lists, has been lambasted by health comms professionals.

Hired: Tim Watson and Charlotte Ashton

Office of Health Economics makes top comms and external affairs hires

The Office of Health Economics (OHE) has hired a director of marketing and comms from Instinctif and an external affairs chief - both are new roles at the UK-based not-for-profit research group.

Lee Cain, Kate Bingham, Boris Johnson (Pic credit: Getty Images)

Half of government comms staff should be sacked, says ex-vaccine chief

Dame Kate Bingham, former chair of the UK’s COVID-19 Vaccine Taskforce, has attacked government comms – calling for a mass sacking of comms staff and accusing Lee Cain of briefing against her during his time at Downing Street.

Katie Bright, Helen Laurence, Louise Sharp

Makara Health creates joint managing director roles

Healthcare comms and med-ed agency Makara Health has announced the promotion of two of its longest-serving staff to a new joint managing director position.

Carolyn Paul

Edelman injects fresh talent into health arm

Edelman has made several appointments to its health team, building on senior hires and promotions made earlier this year as it focuses on growing its healthcare offer.

Opinion & features

Tena #LastLonelyMenopause ad still

‘Think of people outside the target audience’ – Behind the Campaign, #LastLonelyMenopause

Charlotte Wood, associate director at Ketchum, discusses the recent campaign for Tena, the incontinence products brand.

Daniel Reynolds, director of communications, NHS Confederation

Why comms is a vital part of the NHS

Far from being a drain on resources, as the likes of the TaxPayers’ Alliance claim, comms plays a vitally important role in many areas of the NHS.

Julia Bainbridge

Psychedelics for mental health – an important but perilous comms challenge

We have seen positive strides made on tackling stigma, awareness and, to a degree, tangible action on mental health. But, of course, in parallel has been an unprecedented increase in demand for mental health services.

Clare Bates

Women's healthcare needs a hard comms reset

When Dame Lesley Regan was named England’s first women’s health ambassador with the aim of closing the gender health gap, it was a not-so-tacit acknowledgement that women’s health outcomes are worse than men’s.

Elisabetta Moroni

Time to humanise scientific research

Two-and-a-half years ago, everyone experienced lockdown, a dimension of suspended life.

'The industry must unite to address the talent gap' - Healthcare Comms Q&A

PRWeek hears from senior healthcare comms professionals about their careers so far, the sector's biggest challenges, legislation, and more. Today we speak to Raman Sehgal, founder and global president of Ramarketing.

'COVID-19 changed everything' - Healthcare Comms Q&A, Julia Bainbridge, Freuds

In a new series, PRWeek hears from senior healthcare comms professionals about their careers so far, their favourite campaigns, the sector's biggest challenges, and more. Today we speak to Julia Bainbridge, partner and co-founder of Freuds+.

PRWeek UK Power Book 2022: Top 10 in healthcare and pharma (in-house)

The Information

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in healthcare and pharma comms.

David Martin Cabezudo

What does the metaverse mean for the future of healthcare comms?

The metaverse brings opportunities for realistic healthcare settings and experiences that can transform the way pharma brands and medical trainers communicate with healthcare professionals.

Josep Catllà

Politicisation of science challenges healthcare comms, says Sanofi corporate affairs chief

Josep Catllà, senior vice-president and head of corporate affairs at global pharma company Sanofi, tells PRWeek a human-centred approach is the key to successful healthcare comms in an industry thrust into the spotlight of science and politics.