The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Weber Shandwick EMEA hires health policy and sustainability leads

Weber Shandwick EMEA hires health policy and sustainability leads

Weber Shandwick has added EMEA leaders to strengthen its sustainability and healthcare practices.

Pandemic prompts blood cancer charity to switch to permanent 'digital-first' approach

Pandemic prompts blood cancer charity to switch to permanent 'digital-first' approach

The pandemic has inspired a fundamental overhaul of communications at blood cancer charity Anthony Nolan and now there's no going back, its comms chief has told PRWeek in an exclusive interview.

Sanofi poaches pharma comms veteran from rival

Sanofi poaches pharma comms veteran from rival

Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.

Lexington Health announces new leadership amid ‘record-breaking’ year

Lexington Health announces new leadership amid ‘record-breaking’ year

Lexington has promoted Ed McRandal to head of health, while Will Culliford has been promoted to be his deputy and lead its health-tech offer.

Hanover Health bolsters leadership team as fee income rises

Hanover Health bolsters leadership team as fee income rises

Two associate directors, specialising in comms and public affairs, have been appointed by Hanover Health after fee income climbed by almost one-fifth.

Rachel Royall launches healthcare comms consultancy

Rachel Royall launches healthcare comms consultancy

Former NHS communications director Rachel Royall has launched a strategic comms consultancy targeting health and care leaders.

Scientists criticise AstraZeneca's vaccine comms

Scientists criticise AstraZeneca's vaccine comms

The quality of AstraZeneca’s messaging is detracting from the positive facts about the pharma company's COVID-19 vaccine, according to scientists.

GCI Health announces trio of UK leadership promotions

GCI Health announces trio of UK leadership promotions

GCI Health has named Kim Walker and Hannah Morris joint managing directors, UK, while Clare Yianni becomes the agency's UK chief of staff.

‘Lead with truth and science’: healthcare comms pros advise Oxford/AstraZeneca as vaccine rollout stalls

‘Lead with truth and science’: healthcare comms pros advise Oxford/AstraZeneca as vaccine rollout stalls

The Oxford/AstraZeneca vaccine for COVID-19 has hit a reputational bump in the road following reports of people in several EU countries suffering blood clots after receiving their injection.

Mind+Matter hires life sciences specialist to lead cryogenics account

Mind+Matter hires life sciences specialist to lead cryogenics account

Katy Etchells has been appointed associate director, pharma and life sciences, by Mind+Matter, and will lead the agency's work for the agency's new client, Cryoport.

Ex-ABPI CEO joins Brevia Consulting’s health division as chair

Ex-ABPI CEO joins Brevia Consulting’s health division as chair

Public affairs and PR agency Brevia Consulting has appointed Mike Thompson, former chief executive of the Association of the British Pharmaceutical Industry (ABPI), as chairman of its health arm.

Healthcare PR agency Spink sold after 32 years

Healthcare PR agency Spink sold after 32 years

UK healthcare PR specialist Spink has been acquired by global healthcare comms company Emotive, putting and end to its 32-year history as an independent business.

Red Havas announces major restructure of health agencies

Red Havas announces major restructure of health agencies

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

Syneos appoints point man for reputation offer among global hires

Syneos appoints point man for reputation offer among global hires

Syneos Health Communications has hired former Eli Lilly corporate comms leader Mark Sudwell as head of its value, access and reputation offer, alongside a European creative director and a raft of other global appointments.

PRWeek Healthcare & Pharma Comms Awards: winners revealed

PRWeek Healthcare & Pharma Comms Awards: winners revealed

The winners at the inaugural PRWeek Healthcare & Pharma Comms Awards have been announced.

Opinion and features

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For years as an agency professional, I heard the phrase ‘It’s PR, not ER’ batted around and I used to say it myself - that is, until I moved into the non-profit sector.

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Healthcare agencies must embrace their role as agents of change

Healthcare agencies must embrace their role as agents of change

The time has come to take the lead and work with clients to create lasting legacies.

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

Can PR be done so badly, a campaign be so utterly dreadful, that it actually becomes lethal?

Agency leaders: beware the ‘Q2 Blues’

Agency leaders: beware the ‘Q2 Blues’

As I agree to share some thoughts via a PRWeek opinion piece, your esteemed associate editor reminds me: “You can’t promote your agency, clients, use words like ‘we’ or ‘our’, quote people, or use stats too much.” Got it, Ian. Thanks.

Brand comms and sustainability: don’t make it a shotgun wedding

Brand comms and sustainability: don’t make it a shotgun wedding

In a world where the constant barrage of online noise is ever-increasing in volume and intensity, never has the term ‘jumping on the bandwagon’ been more relevant to the unfortunate shotgun wedding of brands and sustainability.

Eight ways industry professionals can be better champions of diversity

Eight ways industry professionals can be better champions of diversity

Last year’s momentous global social justice movement forced the PR industry to examine its accountability as a gatekeeper of public dialogue.

Why two is better than one for agency leadership

Why two is better than one for agency leadership

As the trend for joint leadership continues, how do you make it work and what are the benefits over a traditional, single-CEO model?

PRWeek UK Power Book 2021: Top 10 in health and pharma comms

PRWeek UK Power Book 2021: Top 10 in health and pharma comms

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big players in health and pharma comms.

PRWeek PharmaComms Conference 2021

17-18 February 2021, Online event

Join senior pharmacomms specialists, public service representatives, patient charities and agencies as they unpick the new pharma and medical comms landscape and discuss and what the key messages from medical and pharmaceutical companies will be going into 2021 and beyond.

Secure your ticket today

www.prweek.com/uk/pharmacomms

Recent healthcare people moves

Movers & Shakers: Hope&Glory, Weber Shandwick, Airbus, Clarity, FT, Finsbury Glover Hering and more

Movers & Shakers: Hope&Glory, Weber Shandwick, Airbus, Clarity, FT, Finsbury Glover Hering and more

PRWeek's round-up of industry hires, departures and promotions.

Met Police comms chief announces departure as hunt for successor begins

Met Police comms chief announces departure as hunt for successor begins

James Helm, director of comms at the Metropolitan Police, has announced that he will depart in the summer after more than three years in the job.

Movers & Shakers: Weber Shandwick, Facebook, Google, Lexington, Radioactive PR and more

Movers & Shakers: Weber Shandwick, Facebook, Google, Lexington, Radioactive PR and more

PRWeek's weekly roundup of industry hires, departures and promotions.

Lexington names new managing director and rebrands

Lexington names new managing director and rebrands

Independent consultancy Lexington has promoted its healthcare lead Emily Cook to managing director and rebranded.