Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.
Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).
It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.
A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'
Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."
In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm
Virgin producer joins Manifest, IMG Fashion hires Exposure, new hires at Pegasus, Trio leave Reynolds-MacKenzie for new venture, and more from PRWeek UK.
In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto
New agency for new British tennis ace, Audi UK PR boss to retire, 90Ten recruits from Syneos, and more from PRWeek UK.
Comms has never been more "critical to the future of the NHS" as it faces the biggest challenges in its 70-year history, according to the FuturePRoof 3 report.
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
NHS England is hoping to inspire schoolchildren to consider a career in the health service by sending TV doctors and senior staff to speak in schools.
Omnicom's Velocity and WPP's Neighborhood are new networks supporting J&J.
FTI takes on FT vet, Dacia hires Eulogy, Hoover sucks up agencies in UK consolidation, and more from PRWeek UK.
Protein World, the supplement company behind 2015's infamous 'beach body' ads has been ordered by the Advertising Standards Authority to change the name of one of its products and to cease claims about its effects.
The leaders of Weber Shandwick UK's consumer marketing and health practices have been promoted to more senior roles, while their respective deputies have been made MDs for London.
This week brought disappointing reports that public relations degrees at Bournemouth University are shutting their doors.
The NHS' 70th 'birthday present' is an opportunity for healthcare comms professionals but there is no room for sentimentality, writes Incisive Health's Sarah Winstone.
Despite having some flagship proponents (John Lewis have been flying the flag since 1929), employee ownership uptake has, generally, remained confined to a few core sectors - notably professional services.
If anyone is going to be good at self-promotion, it's going to be a PR agency, right?
If approached right, artificial intelligence could be the creative assistant you wish you always had.
The allegation made by Open Democracy that the London Evening Standard is offering 'money can't buy' coverage in exchange for financial support of their campaigns breaks every rule in the link between business, journalism and politics: It changes the game.
More than ever, senior executives succeed as a result of their ability to transmit ideas and use words with impact.
As PRs we should know our stuff, know our contacts, know how to reach them, and know what makes their jobs easier.
Imagine reading a thriller set in the PR industry: crisis comms would be the most intriguing backdrop for the plot, as this is the closest PR gets to real human drama.
Account Executive – Health Communications, Top PR Agency, London, Great Bens Portland Communications London (Central), London (Greater)
(Senior) Account / Associate Director - Healthcare PR Reuben Sinclair London
Account Manager / Senior Account Manager – Health / Public Affairs / Leading Global Agency JFL Search & Selection London (Central), London (Greater)
Media and Communications Officer The College of Podiatry London (Central), London (Greater)
Account Executives - Cool Consumer cloudTen Recruitment £excellent
Porter Novelli has made two further senior hires in the UK, following the appointment of two deputy MDs to jointly lead the London office and news that MD Fenella Grey is moving to a new chair role.
The Omnicom firm has also appointed MDs in four markets.
A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest growing.
PRWeek news editor Sam Burne James is to join the National Institute for Health and Care Excellence (NICE) as its digital media manager.