The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

TCEG rolls out Axiom division across Europe

TCEG rolls out Axiom division across Europe

Yesterday (15 April), The Creative Engagement Group (TCEG) announced that its new medical training and scientific engagement branch would be available across the Continent.

Global yoga brand picks UK agency for CALM campaign

Global yoga brand picks UK agency for CALM campaign

Global men's yoga brand and community, Warrior Addict, has appointed Toast PR to manage its fundraising and awareness activity for CALM (The Campaign Against Living Miserably).

Four-agency partnership hired to get Greater Manchester Moving

Four-agency partnership hired to get Greater Manchester Moving

The campaign aims to help improve the health of the area's 2.8 million residents.

WPP joins forces with top research university to tackle health issues

WPP joins forces with top research university to tackle health issues

WPP's health practice and the London School of Hygiene and Tropical Medicine (LSHTM) are to work together on sharing knowledge and expertise in tackling global health challenges, in a collaboration that began this week.

'Giant boobs' mark launch of public breastfeeding campaign across London

'Giant boobs' mark launch of public breastfeeding campaign across London

Femtech firm Elvie launched #FreeTheFeed on Mother's Day to break down taboos around breastfeeding in public.

Healthcare agency opens government affairs practice and announces senior hires

Healthcare agency opens government affairs practice and announces senior hires

Healthcare comms and MedEd agency Publicis Resolute has expanded its client offer with a new government affairs practice, supporting the move by appointing two new directors across the business.

Family's philanthropy tainted by pharma scandal

Family's philanthropy tainted by pharma scandal

Some of the world's biggest PR firms are fighting a rearguard action to protect the reputation of the Sackler family, which is at risk of being irreparably damaged by the opioid crisis and scandal in the US.

BMA in crisis comms mode as women members accuse it of wholesale sexism

BMA in crisis comms mode as women members accuse it of wholesale sexism

The British Medical Association (BMA) has apologised to senior female GPs who have experienced sexism and harassment within its GP committee and promised an urgent investigation to stamp out unacceptable behaviour.

PRCA Health Conference: "Fake health news is risking lives"

PRCA Health Conference: "Fake health news is risking lives"

Fake news is spreading faster than the truth, aided and abetted by social media, in a growing problem that is harming public health and putting lives at risk, delegates at the PRCA's first health conference heard.

Novo Nordisk staff run internal comms campaign for office defibrillators

Novo Nordisk staff run internal comms campaign for office defibrillators

A new campaign by staff at global healthcare company Novo Nordisk aims to raise awareness of how an automated external defibrillator (AED) can save the life of someone suffering a heart attack, in a bid to get the medical devices placed within its offices.

Doctors use campaign to sound the alarm on antibiotic resistance

Doctors use campaign to sound the alarm on antibiotic resistance

Medical experts are stressing the importance of research into the threats posed by antibiotic-resistant bacteria that can cause fatal infections, and how these can be tackled, in a National Institute for Health Research (NIHR) campaign.

Animal research labs should counter extremists by opening their doors, says trade body

Animal research labs should counter extremists by opening their doors, says trade body

Laboratories that use animals in their research should open their doors to visitors to combat the claims of animal rights activists, according to the European Animal Research Association (EARA).

PRWeek Power Book 2019: In-house pharma & agency chiefs brought together in top ten

PRWeek Power Book 2019: In-house pharma & agency chiefs brought together in top ten

For the first time, PRWeek's Power Book brings together in-house pharma and healthcare agency comms professionals together in a single top-ten list.

WHO puts spotlight on Formula One and calls for enforcement of tobacco marketing bans

WHO puts spotlight on Formula One and calls for enforcement of tobacco marketing bans

Governments are being urged to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, amid concerns that deals with Formula One alone could result in the promotion of tobacco to more than one billion people worldwide.

Pharma company appoints Road Comms to promote osteoporosis drug

Pharma company appoints Road Comms to promote osteoporosis drug

Theramex has hired health and wellbeing specialist Road Communications to handle a campaign for the drug Actonel GR, following their successful partnership in support of World Osteoporosis Day 2018.

Opinion and features

Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

More than three quarters of firms pay men more than women, yet many (men) insist there is no such thing as the gender pay gap, arguing it is a statistical creation that allows women to feel hard done by.

Ten years on, what has PHE's Change4Life campaign achieved?

Ten years on, what has PHE's Change4Life campaign achieved?

It is 10 years since Public Health England launched Change4Life, England's first healthy lifestyle brand, which famously invited families to "eat well, move more and live longer".

Never ask for copy approval - it only ruins your relationships

Never ask for copy approval - it only ruins your relationships

Asking for copy proofing or approval is just one of many random acts of stupidity that tarnish the PR industry's reputation, argues Babel PR boss Ian Hood in this strongly worded column.

Social prescribing is changing the political language of the NHS - and pharma needs to keep up

Social prescribing is changing the political language of the NHS - and pharma needs to keep up

A bottom-up revolution of community health services has come from relative obscurity to dominate the healthcare debate in the UK, and it puts traditional medicines in the back seat.

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

"Why is PR obsessed with being a profession?" ran a recent debate on Twitter, together with a discussion of the requirements of achieving formally recognised status.

EU Copyright Directive: We need to tame the Wild West of online activity

EU Copyright Directive: We need to tame the Wild West of online activity

There has been some misplaced outcry around the European Parliament's vote to adopt the EU Copyright Directive last week.

Part-time working isn't just for parents

Part-time working isn't just for parents

'Flexible and part-time working are concessions that agencies make for mums. They are detrimental to business and agencies only allow people to work in this way because they don't look very nice if they don't.'

I'm a comms chief who became the CEO and you can do it, too

I'm a comms chief who became the CEO and you can do it, too

For nearly twenty years, I worked steadily as a communications professional and even though I was a charity comms director, I never gave becoming a chief executive a second thought. Then, I became the CEO. By accident.

Debunking the anti-vaxxers: how communications can help

Debunking the anti-vaxxers: how communications can help

Thought your kid was safe from the measles? Think again. Experts say several diseases that are avoidable are making a comeback, and it's all due to people who refuse to vaccinate their kids.

Recent healthcare people moves

Former Burson-Marsteller MD hired to lead marcomms at new automotive venture

Former Burson-Marsteller MD hired to lead marcomms at new automotive venture

Former Burson-Marsteller MD Louise Everett has been appointed head of marketing communications at new automotive business INEOS Automotive, PRWeek can reveal.

Former Campaign editor joins M&C Saatchi as comms director

Former Campaign editor joins M&C Saatchi as comms director

The former UK editor of Campaign, Rachel Barnes, has joined marcomms group M&C Saatchi as a communications director.

Manifest appoints London and New York managing partners in leadership restructure

Manifest appoints London and New York managing partners in leadership restructure

Manifest has promoted Ali Maynard James and Jessica Becker to the new roles of managing partner at the agency's London and New York offices respectively, in a significant expansion of its leadership team, PRWeek can reveal.

WE appoints digital and strategy director from Cancer Research UK

WE appoints digital and strategy director from Cancer Research UK

WE Communications has appointed Cancer Research UK's social lead Cecilia Dominici as its digital content and strategy director.