The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Exclusive: Red Health picks industry veteran to lead London team

Exclusive: Red Health picks industry veteran to lead London team

Red Consultancy has appointed industry veteran Avril Lee to lead the strategic development of its health operation, Red Health.

Manuka honey appoints UK comms agency after competitive pitch

Manuka honey appoints UK comms agency after competitive pitch

The New Zealand Manuka Group (NZMG) has appointed health specialist Pegasus as its first retained agency to handle communications in the UK, after a competitive pitch involving four agencies.

ONEHealth boosts media offering with acquisition

ONEHealth boosts media offering with acquisition

Healthcare and pharma marketing specialist ONEHealth has acquired media planning and buying agency Bartlett Davis Communications.

Johnson & Johnson's reputation plummets in wake of opioid lawsuit settlement

Johnson & Johnson's reputation plummets in wake of opioid lawsuit settlement

Johnson & Johnson's public reputation is nearly at rock bottom of a new global ranking of the pharma industry, according to reputation intelligence company alva.

WPP Health staff hook up to health-tech firm to monitor for stress and anxiety

WPP Health staff hook up to health-tech firm to monitor for stress and anxiety

A groundbreaking partnership between WPP Health Practice and health-tech company BioBeats aims to recruit 100 agency staff to volunteer for a major initiative to understand and improve stress and anxiety at work.

Unilabs hires comms director from global travel company

Unilabs hires comms director from global travel company

European diagnostic services provider Unilabs has appointed Alistair Hammond as its new director of communications.

Royal seal of approval for historic mental health campaign

Royal seal of approval for historic mental health campaign

The government's biggest campaign on mental health to date, backed by the Royal Family, was the victim of its own success last night after the campaign website crashed due to the sheer weight of demand.

NHS membership body launches first comms traineeship

NHS membership body launches first comms traineeship

NHS Providers, which represents hospital, mental health, community and ambulance trusts in England, has taken on its first communications trainee - a move it hopes will provide a solid foundation for a career in NHS communications and prompt change across the NHS.

Health specialist returns to lead comms for ambulance service

Health specialist returns to lead comms for ambulance service

The Welsh Ambulance Services NHS Trust has appointed Lois Hough as head of external communications amid a major shake-up of its five-strong comms team.

Exclusive: Weber Shandwick boosts senior healthcare team with planning and creative chiefs

Exclusive: Weber Shandwick boosts senior healthcare team with planning and creative chiefs

Weber Shandwick London has appointed two senior practitioners to its UK healthcare management team to lead strategy and creativity.

Healthcare pitching code of conduct aims to cut cost, time and frustration

Healthcare pitching code of conduct aims to cut cost, time and frustration

The Healthcare Communications Association has updated its code of conduct on pitching to help minimise expense and issues that can surround the process.

Influencers and brands promote Breast Cancer Awareness Month

Influencers and brands promote Breast Cancer Awareness Month

Breast Cancer Awareness Month has kicked off with a raft of PR activity to raise the profile of the disease among women and men.

Next 15 buys US arm of Health Unlimited

Next 15 buys US arm of Health Unlimited

Next 15 has bought the US division of Health Unlimited, the healthcare comms agency that is part of Unlimited Group.

Campaign group says controversial assisted dying film was 'justified' as it is scrapped

Campaign group says controversial assisted dying film was 'justified' as it is scrapped

A film that formed part of a campaign for a change in the law on assisted dying has been pulled after sparking a backlash from some healthcare professionals.

PRWeek Global Awards 2020 opens for entries

PRWeek Global Awards 2020 opens for entries

Entries for the 2020 PRWeek Global Awards officially open today.

Opinion and features

Have mental health awareness campaigns had their day?

Have mental health awareness campaigns had their day?

To campaign or not to campaign? Is that the question? When I first started out in my mental health career, campaigns were rare. If I'm honest it felt more like activism in those early days, a sense that we were fighting to get mental health acknowledged.

Why internal comms is as important as external in an age of purpose

Why internal comms is as important as external in an age of purpose

Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.

The future of healthcare comms in a data-driven era

The future of healthcare comms in a data-driven era

Like it or not, we live in a data-driven era - sorry, technophobes - and, while the sheer volume of information at our fingertips can seem overwhelming, our data-rich environment has transformative potential.

My PR failures: What have they taught me?

My PR failures: What have they taught me?

Working in an industry that's often voted one of the most stressful, PR has opened me up to my share of failures, and I'm certain that there are more to come.

When the health of the nation is at stake, are scare tactics the best place to start?

When the health of the nation is at stake, are scare tactics the best place to start?

If there's an especially vicious strain of flu on the horizon, the best way to mobilise people to get vaccinated is to hit them with the fact that flu can kill, right?

Seven guaranteed ways to annoy a journalist with your pitch

Seven guaranteed ways to annoy a journalist with your pitch

As a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat.

Why Lynne Franks is wrong about influencer marketing

Why Lynne Franks is wrong about influencer marketing

"Influencer marketing is just meaningless and will burn itself out," says Lynne Franks in yesterday's PR Week article.

The Government is on a fool's errand telling the NHS to toe the line on Brexit comms

The Government is on a fool's errand telling the NHS to toe the line on Brexit comms

Arms-length body (ALB) PRs are well used to Whitehall edicts, not to mention a mountain of red tape if they want a ministerial blessing for large announcements, but on the face of it, the warning to stick to the Brexit script looks like micromanagement on steroids coming from No 10.

Asking journalists to sign NDAs before you give them a story is illogical - and has wider implications for news

Asking journalists to sign NDAs before you give them a story is illogical - and has wider implications for news

Have you heard the one about a PR who asked a journalist to sign an NDA? It made a good story...

Recent healthcare people moves

In brief: Milk & Honey and Red Marlin senior appointments, wins for Promote, Jargon and John Doe

In brief: Milk & Honey and Red Marlin senior appointments, wins for Promote, Jargon and John Doe

Content group expands into PR, Access Intelligence acquires Pulsar, and more from PRWeek UK.

Global CCO Robert Gibbs to leave McDonald's

Global CCO Robert Gibbs to leave McDonald's

The fast-food chain is restructuring its global corporate relations function.

Brunswick Group hires ex-Treasury special adviser as London partner

Brunswick Group hires ex-Treasury special adviser as London partner

Strategic advisory firm Brunswick Group has appointed Duncan McCourt as a partner in the agency's London office, focusing on financial services clients and public affairs.

Exclusive: Agency hires former Edelman and Weber Shandwick UK healthcare chiefs

Exclusive: Agency hires former Edelman and Weber Shandwick UK healthcare chiefs

Two of the most senior people in UK healthcare comms have joined agency W20, PRWeek has learned.