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News and news analysis

Exclusive: 90TEN acquired by Envision Pharma Group

Exclusive: 90TEN acquired by Envision Pharma Group

Specialist healthcare agency 90TEN has been acquired by medical comms and technology company Envision Pharma Group, PRWeek can reveal.

Pegasus launches ‘This is my skin’ campaign to normalise eczema

Pegasus launches ‘This is my skin’ campaign to normalise eczema

Healthcare agency Pegasus has launched a campaign on behalf of Cetraben to normalise dry skin conditions such as eczema and psoriasis.

Exclusive: WA wins Sanofi government affairs brief

Exclusive: WA wins Sanofi government affairs brief

Public affairs specialist WA Communications has been chosen to handle government affairs in the UK for Sanofi Genzyme’s work on rare diseases, the agency announced today.

Exclusive: Promotions as Hanover Health combines health and public affairs in London

Exclusive: Promotions as Hanover Health combines health and public affairs in London

Hanover Health has announced a new London Health Team, combining health comms and public affairs, under the leadership of senior directors Alex Davies and Emma Gorton.

WPP Health to host COVID-19 Q&A with LSHTM and WHO scientists

WPP Health to host COVID-19 Q&A with LSHTM and WHO scientists

WPP Health Practice will host an exclusive live COVID-19 Q&A aimed at global media and policy makers, with experts from the London School of Hygiene & Tropical Medicine (LSHTM), today.

JustPark launches campaign to secure parking for NHS workers

JustPark launches campaign to secure parking for NHS workers

An increase in demand for parking spaces near hospitals and health centres due to COVID-19 has led to a nationwide public appeal by UK parking app, JustPark, to help ease the burden on travelling NHS staff and patients.

Public responds best to altruistic messaging from government on coronavirus

Public responds best to altruistic messaging from government on coronavirus

Coronavirus messaging from the government and health professionals on a range of behaviours – hand-washing, face-touching, self-isolation and stockpiling – are more effective when they appeal to the public’s better nature, new research has shown.

Exclusive: HCA combats inexperience with launch of social media guidelines

Exclusive: HCA combats inexperience with launch of social media guidelines

New guidance will be issued by the Healthcare Communications Association (HCA) tomorrow in a drive to combat comms professionals' widespread inexperience of rules forbidding the use of social media to promote prescription medicines.

Exclusive: OVID Health announces new client

Exclusive: OVID Health announces new client

MedCity, which promotes the life-sciences cluster in London, Oxford and Cambridge, has appointed OVID Health to devise a creative campaign.

Exclusive: Government calls on external comms personnel from multiple sectors to assist in coronavirus response

Exclusive: Government calls on external comms personnel from multiple sectors to assist in coronavirus response

The Government has seconded comms professionals from sectors including banking and retail to work with its own departmental comms teams during the COVID-19 pandemic, PRWeek has learned.

Golin appoints London group MD

Golin appoints London group MD

Golin has appointed Ondine Whittington as its London group managing director – a role that oversees the leadership of Golin and its healthcare arm, Virgo Health.

NHS takes action to combat coronavirus misinformation online

NHS takes action to combat coronavirus misinformation online

The NHS has ramped up efforts to combat online myths and misinformation about the emerging coronavirus epidemic in the UK, including working with social-media platforms and search engines.

Three agencies join forces to create COVID-19 readiness and response team

Three agencies join forces to create COVID-19 readiness and response team

Hybrid comms agency Unity, reputational risk law firm Schillings, and crisis comms and consultancy Vigo have joined forces to create a multidisciplinary COVID-19 readiness and response team.

Exclusive: 90TEN promotes from within to create patient advocacy chief

Exclusive: 90TEN promotes from within to create patient advocacy chief

Stephanie O’Hagan, who joined healthcare agency 90TEN in 2017 as associate director and leads on several of its global pharmaceutical accounts, has been promoted to senior associate director.

Active DMC wins regional and global healthtech account

Active DMC wins regional and global healthtech account

Instant doctor-booking platform Okadoc has chosen UAE-based Active DMC to run communications at both regional and global level.

Opinion and features

COVID-19 – a global communications reset?

COVID-19 – a global communications reset?

In times of global crisis, we’re forced to step back as an industry and consider what we stand for.

Have influencers come of age during the COVID-19 crisis, or have they just grown up?

Have influencers come of age during the COVID-19 crisis, or have they just grown up?

Amid the uncertainties that the global pandemic presents, two things are clear: first, people are spending way more time consuming social content, and second, there’s a clear demand for credible and helpful information.

COVID-19: Providing journalists and policy-makers with accurate science has never been more important

COVID-19: Providing journalists and policy-makers with accurate science has never been more important

One of the many speaking engagements cancelled because of the COVID-19 crisis was an event to mark the 20th anniversary of the influential House of Lords report on Science and Society that recommended the establishment of the Science Media Centre (SMC).

You’re not alone! Two survival guides to virtual pitching during the COVID-19 crisis

You’re not alone! Two survival guides to virtual pitching during the COVID-19 crisis

Anyone who takes part in client pitches is in new territory, now that social distancing and isolation measures are in place across the UK and beyond. So how can you do it virtually and still build chemistry?

Trust and authenticity are vital for comms and media during the pandemic

Trust and authenticity are vital for comms and media during the pandemic

As much as the phrase ‘nothing has changed’ came to define the communications failure of Theresa May’s premiership, ‘everything has changed’ looms large over Boris Johnson’s handling of the COVID-19 crisis.

‘I will find it difficult’: an industry leader in his 80s discusses self-isolation

‘I will find it difficult’: an industry leader in his 80s discusses self-isolation

The new government regulations have meant that there's had to be a significant change in the way I, and many others, live and operate.

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

Plan, ask questions and switch focus: five good ways for comms professionals to work from home

At times of crisis, business leaders often turn to communications professionals to guide them.

Huntsworth boss gives diagnosis of healthcare sector as company prepares for sale

Huntsworth boss gives diagnosis of healthcare sector as company prepares for sale

With the company on the cusp of a sale worth half a billion, Huntsworth boss Paul Taaffe talks to PRWeek about his formula for better business and the opportunities and drivers for growth in the healthcare sector.

PRWeek UK Power Book 2020: Top 10 in health and pharma comms (agency & In-house)

PRWeek UK Power Book 2020: Top 10 in health and pharma comms (agency & In-house)

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big players in health and pharma comms.

Recent healthcare people moves

What you need to know about the Job Retention Scheme

What you need to know about the Job Retention Scheme

Employers can access the Job Retention Scheme to continue paying 80% of the salary for employees that would have been laid off.

New initiative to connect unemployed comms pros with struggling organisations

New initiative to connect unemployed comms pros with struggling organisations

A PR professional has set up a not-for-profit venture, Look After, to help out-of-work PR practitioners provide support to businesses and charities struggling through the coronavirus crisis.

Movers & Shakers: WPP, M&C Saatchi, Edelman, WE, Gandhi and more

Movers & Shakers: WPP, M&C Saatchi, Edelman, WE, Gandhi and more

PRWeek's weekly roundup of industry hires, departures and promotions.

Labour strategy chief Carl Shoben joins polling firm

Labour strategy chief Carl Shoben joins polling firm

Former senior Labour and NHS comms figure Carl Shoben has left his role as the party's director of strategy to join polling and research firm Survation to lead its strategic communications division.