The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

A matter of life or death: The unique comms challenge of the vaccine rollout

A matter of life or death: The unique comms challenge of the vaccine rollout

Public health officials and the Government face a once-in-a-generation comms challenge promoting the rollout and take-up of COVID-19 vaccines – and with lives and livelihoods on the line, the stakes could not be higher.

Private equity firm invests in medical comms

Private equity firm invests in medical comms

Private equity firm NorthEdge has invested in Helios Medical Communications to support an expansion programme by the Cheshire-based agency.

Pharma Comms announces 2021 speaker programme with Pfizer, GSK and NHS

Pharma Comms announces 2021 speaker programme with Pfizer, GSK and NHS

Senior figures from GlaxoSmithKline, Omnicom, NHS England, Pfizer and Roche are among the speakers at PRWeek’s PharmaComms 2021 virtual conference, which takes place next month.

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Neptune has led communications at Lenovo since 2017.

Top 20 healthcare agency names managing director

Top 20 healthcare agency names managing director

Healthcare comms agency Aurora has promoted Chris Bath from director and digital insights lead to managing director.

WPI Strategy and former Matt Hancock spad launch healthcare research centre

WPI Strategy and former Matt Hancock spad launch healthcare research centre

WPI Strategy has teamed up with Richard Sloggett, previously a special adviser to health secretary Matt Hancock, to launch a healthcare research centre, the public affairs agency announced today.

Case study: Ambulance TV series breaks comms records

Case study: Ambulance TV series breaks comms records

London Ambulance Service capitalised on the primetime exposure it received from the BAFTA award-winning BBC One series Ambulance in the autumn, boosting its own comms ratings.

Freuds' health chief reveals senior hires and a blueprint for expansion

Freuds' health chief reveals senior hires and a blueprint for expansion

Julia Bainbridge, head of Freuds’ health and behaviour-change unit, has spoken to PRWeek about senior appointments to the team and her strategy for next year, while warning of the temporary ‘halo effect’ enjoyed by the pharma sector.

Top-level promotions at WA Communications reflect two-year growth surge

Top-level promotions at WA Communications reflect two-year growth surge

Caroline Gordon, WA Communications’ head of health, has been promoted to partner, while her deputy, Dean Sowman, has been promoted to director after the practice recorded 45 per cent growth on 2019 figures, PRWeek can reveal.

Pharma specialist joins Lexington’s growing health team

Pharma specialist joins Lexington’s growing health team

Lexington Communications has hired pharma and life sciences specialist Keith Small as an associate in its healthcare practice.

OPEN Health chooses new leader after departure of launch CEO

OPEN Health chooses new leader after departure of launch CEO

Rob Barker has been appointed chief executive of OPEN Health and replaces David Rowley, who has stepped down after a decade in charge of the agency.

Nelson Mandela's goddaughter joins Syneos Health

Nelson Mandela's goddaughter joins Syneos Health

Tanya von Ahlefeldt, former group director of W20, has been appointed senior director at Syneos Health Communications UK.

Britain’s biggest mental health trust appoints first board-level comms director

Britain’s biggest mental health trust appoints first board-level comms director

Ranjeet Kaile has been appointed the first ever board-level director of communications, stakeholder engagement and public affairs at South London and Maudsley NHS Foundation Trust, PRWeek can reveal.

PHE head of media and campaigns departs for NHSX role

PHE head of media and campaigns departs for NHSX role

Peter Morton has left Public Health England, where he has spent the past four years as head of media and campaigns, to join NHSX as deputy director, communications and engagement.

GCI Health names Kristin Cahill its next global CEO

GCI Health names Kristin Cahill its next global CEO

Wendy Lund will depart at year's end to serve as chief communications officer at Organon.

Opinion and features

Most major news websites give reporters a byline, so why doesn’t the BBC?

Most major news websites give reporters a byline, so why doesn’t the BBC?

Working in a 24/7 news environment presents an array of challenges, most notably when coverage of a story contains inaccuracies or lacks sufficient balance.

Frame 2021 healthcare campaigns around vaccines, tech, and impact of COVID-19

Frame 2021 healthcare campaigns around vaccines, tech, and impact of COVID-19

It's hard to know where to start without stating the obvious: last year was one like no other.

Five New Year resolutions for agencies working with clients

Five New Year resolutions for agencies working with clients

During my career I’ve been lucky enough to work both agency- and client-side, and one of the most important things I have learned is the value of a great client-agency relationship.

Naysayers are wrong: millennials will not desert the industry because of COVID-19

Naysayers are wrong: millennials will not desert the industry because of COVID-19

What we really want is some kind of certainty about how this works out, and that is difficult when we can’t quite see the way ahead. But be in no doubt, the way ahead is emerging – and more quickly than many might imagine.

Honest, grudging, or non-existent: The PR apologies of 2020

Honest, grudging, or non-existent: The PR apologies of 2020

If a mistake has been made and people are angry or upset because of it, the best way to move on is to offer an apology, so here is the annual PRWeek round-up of the best and worst attempts to make good during a year like no other.

A strong campaign is like a great murder mystery – and we’re the detectives

A strong campaign is like a great murder mystery – and we’re the detectives

People are often surprised I also write novels. Well, OK, just one complete novel so far… but it makes perfect sense when you think about it.

In defence of journalists refusing to include external links in their stories

In defence of journalists refusing to include external links in their stories

As journalists, our goals sometimes overlap with yours, but the outcome we’re trying to achieve is fundamentally different – and that's where tensions can arise.

Six healthcare campaigns we liked in 2020

Six healthcare campaigns we liked in 2020

While the pandemic has captured the headlines, the past year has also seen the launch of numerous non-COVID-related health campaigns competing for engagement.

Biggest health comms appointments and surprise departures of 2020

Biggest health comms appointments and surprise departures of 2020

PRWeek casts its eye over some of the most notable people moves in health comms over the past year, from senior appointments and promotions to high profile departures.

PRWeek PharmaComms Conference 2021

17-18 February 2021, Online event

Join senior pharmacomms specialists, public service representatives, patient charities and agencies as they unpick the new pharma and medical comms landscape and discuss and what the key messages from medical and pharmaceutical companies will be going into 2021 and beyond.

Secure your ticket today

www.prweek.com/uk/pharmacomms

Recent healthcare people moves

Movers & Shakers: Primark, Brunswick, Engine MHP, Domino's, Women in PR, Publicis Groupe and more

Movers & Shakers: Primark, Brunswick, Engine MHP, Domino's, Women in PR, Publicis Groupe and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Brunswick reveals new London leadership

Brunswick reveals new London leadership

Brunswick Group has appointed Meaghan Ramsey and Tom Burns as managing partners and co-leads of its London office.

Engine MHP restructures public affairs team leadership and hires pharma expert

Engine MHP restructures public affairs team leadership and hires pharma expert

Jamie Lyons has been made sole head of Engine MHP's public affairs team, while James Gurling has been made executive chair of the practice, the agency announced today.

Movers & Shakers: Edelman, Finsbury, Teneo, Milk & Honey, Clarity, PRCA and more

Movers & Shakers: Edelman, Finsbury, Teneo, Milk & Honey, Clarity, PRCA and more

PRWeek's weekly roundup of industry hires, departures and promotions.