The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

COVID-19 to be used as ‘teachable moment’ as PHE unveils major health campaign

COVID-19 to be used as ‘teachable moment’ as PHE unveils major health campaign

Public Health England (PHE) has unveiled an integrated behaviour-change campaign, under the brand Better Health, to increase public resilience to COVID-19 and other diseases. It will begin by attempting to tackle endemic obesity in the UK.

Keddie and Tierney promoted in BCW UK healthcare leadership shake-up

Keddie and Tierney promoted in BCW UK healthcare leadership shake-up

BCW has promoted Tamsin Tierney to managing director of its UK healthcare practice while Catherine Keddie, who previously held that post, has stepped up to the role of group managing director of healthcare and head of culture in the UK, the agency has announced.

ZPB hires pharma specialist for partner role

ZPB hires pharma specialist for partner role

Healthcare specialist ZPB Associates has appointed industry veteran Jo Spadaccino as partner to strengthen the agency’s pharma client base.

HFMA leaves long-term incumbent for new healthcare agency

HFMA leaves long-term incumbent for new healthcare agency

Healthcare agency Road has been appointed by the Health Food Manufacturers' Association (HFMA), winning the account from the long-term incumbent in a competitive pitch against two agencies.

Syneos unveils fresh US and Europe comms leadership team

Syneos unveils fresh US and Europe comms leadership team

Syneos Health has unveiled a new leadership team across the US and Europe, in comms, strategy and advertising

Who are the 30 Under 30 entrants from health comms?

Who are the 30 Under 30 entrants from health comms?

PRWeek’s annual 30 Under 30 list showcases the industry leaders of the future, but who are this year’s entrants from the healthcare sector?

Pharma firm hires charity policy specialist to lead government affairs

Pharma firm hires charity policy specialist to lead government affairs

Pharma firm Bristol Myers Squibb (BMS) has appointed charity public affairs specialist Jagtar Dhanda as its policy advocacy and government affairs manager.

Exclusive: WHO concerned by Big Tobacco-funded foundation’s 'aggressive PR effort' during COVID-19 pandemic

Exclusive: WHO concerned by Big Tobacco-funded foundation’s 'aggressive PR effort' during COVID-19 pandemic

The World Health Organization (WHO) has warned that a “front group” for the tobacco industry and its PR agencies are taking advantage of the coronavirus to fund research on tobacco users.

Rankin celebrates ‘incredible’ NHS staff with portrait series for anniversary campaign

Rankin celebrates ‘incredible’ NHS staff with portrait series for anniversary campaign

Fashion photographer and director Rankin has captured a range of powerful portraits of NHS staff who have been working throughout the COVID-19 pandemic in a campaign launched today to celebrate the service's 'birthday'.

Behavioural science informs agency's mental-health campaign for NHS

Behavioural science informs agency's mental-health campaign for NHS

NHS South East London Clinical Commissioning Group has launched a summer campaign, driven by behavioural insights, to tell people about the mental-health resources on offer during the pandemic.

Health agency founder launches standalone ethics and compliance firm

Health agency founder launches standalone ethics and compliance firm

Makara Health founder Louise Sharp and regulatory affairs specialist Dr Nick Broughton have launched a pharmaceutical ethics and compliance education agency called Ethos.

Fresenius Medical Care appoints agency for comms and social brief

Fresenius Medical Care appoints agency for comms and social brief

Fresenius Medical Care UK, a private provider of kidney health services, has appointed Stand Agency to provide comms and social-media services.

Exclusive: MHP to offer health clients access to behavioural science partnership

Exclusive: MHP to offer health clients access to behavioural science partnership

Engine MHP and Mischief have announced a partnership with behavioural science consultancy Influence at Work to create a new offer for health clients.

Senior government comms officer moves to health sciences centre

Senior government comms officer moves to health sciences centre

King’s Health Partners has appointed former senior government press officer Syeda Hasnain as its head of communications.

Exclusive: Portland’s health chief departs after six years in post

Exclusive: Portland’s health chief departs after six years in post

Dr Jane Brearley, Portland’s head of health in the UK, has left the agency and will take time out from her career to consider how the PR industry can “do so much better” before deciding her next move, PRWeek has learned.

Opinion and features

Five ways I learned to cope with the return to agency life after time out

Five ways I learned to cope with the return to agency life after time out

For anyone on furlough – or for those who find themselves made redundant – finding a way back to work after time out can be tough.

Industry employers: overlook itchy feet at your peril

Industry employers: overlook itchy feet at your peril

Even though companies are now looking at getting back into the office post-lockdown, the road to normality feels like a long one.

Believe it or not, the pandemic is a perfect time to set up a new agency

Believe it or not, the pandemic is a perfect time to set up a new agency

It sounds counterintuitive, but if you have been thinking about creating your own PR agency or going solo, then now is a great time.

Redundancy comms: compassion and clarity, not a thesaurus, are vital

Redundancy comms: compassion and clarity, not a thesaurus, are vital

“Tim, we’ve decided to adapt your role in a strategically streamlined way.” Do people really speak like this when announcing job losses to their colleagues?

Diversification of PR services is vital in a ‘post-earned’ world

Diversification of PR services is vital in a ‘post-earned’ world

The basis of the modern PR agency is a well-trodden path. In essence, leveraging an established base of media contacts, knowledge and strategy to sell media relations to clients at a decent margin has been the route to success.

‘Build back better’ is a neat phrase; it would look good on a baseball cap

‘Build back better’ is a neat phrase; it would look good on a baseball cap

The PR industry has always been a sucker for a good imperative. 'Just Do It', 'Make Poverty History', 'Think Different' to name just a few.

'There is no better way to charge your own ideas' - What Inspires Me with Pegasus' Corrina Safeio

'There is no better way to charge your own ideas' - What Inspires Me with Pegasus' Corrina Safeio

Pegasus' managing director discusses what gets her creative juices flowing.

All Zoomed out: why it’s time to call time on ‘overcommunication’

All Zoomed out: why it’s time to call time on ‘overcommunication’

‘Overcommunication’ has been one of the leadership buzzwords of the coronavirus crisis, but for many in the industry it's an approach that contributes to burnout.

When the next crisis comes, my generation of PRs will be in demand

When the next crisis comes, my generation of PRs will be in demand

COVID-19 has had profound consequences for PR professionals at the start their careers, but we will be the first port of call for businesses and leaders when the next crisis comes.

Recent healthcare people moves

The PHA Group names new leaders as CEO retires

The PHA Group names new leaders as CEO retires

Shelley Frosdick and Stuart Skinner have been appointed joint group managing directors and will succeed chief executive Mark Gregory, who has retired after 13 years with the agency.

Movers & Shakers: BCW, Finsbury, Instinctif, PrettyGreen, Don't Cry Wolf, Threesixty and more

Movers & Shakers: BCW, Finsbury, Instinctif, PrettyGreen, Don't Cry Wolf, Threesixty and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Lib Dems hire former journalist to lead on strategy and messaging

Lib Dems hire former journalist to lead on strategy and messaging

The Liberal Democrats have appointed former journalist and media comms chief Mimi Turner as the party’s director of strategy.

Milk & Honey PR hires ‘corpsumer’ lead

Milk & Honey PR hires ‘corpsumer’ lead

Milk & Honey PR has appointed Simran Maini-Hoskins to lead its 'corpsumer' division and won a string of new clients.