The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Former ABPI public affairs chief and London mayoral adviser joins healthcare agency

Former ABPI public affairs chief and London mayoral adviser joins healthcare agency

The former head of government affairs for pharma trade body the Association of the British Pharmaceutical Industry (ABPI) has been hired as a director at specialist healthcare agency OVID.

Exclusive: Health bosses channel 50s B-movies for pharmacist campaign

Exclusive: Health bosses channel 50s B-movies for pharmacist campaign

What look like old B-movie posters are the visuals at the heart of an NHS campaign, launching next week, to persuade millions of Britons to visit their local pharmacist for medical advice.

Exclusive: Positive perception of pharma increases while health and wellness sector lags

Exclusive: Positive perception of pharma increases while health and wellness sector lags

Positive perception of prescription health companies has increased in the UK last during the past 12 months while for health and wellness it has fallen, according to a major study of the public and decision-makers.

NHS media manager moves to nursing charity

NHS media manager moves to nursing charity

Aysha Awan, who led on the press and PR campaign to mark the 70th anniversary of the NHS, has left the public sector to become director of comms, marketing and events at the Florence Nightingale Foundation.

Optimum hires senior staffer from Citigate Dewe Rogerson

Optimum hires senior staffer from Citigate Dewe Rogerson

Shabnam Bashir has been appointed associate director at healthcare agency Optimum Strategic Communications, the agency has announced.

GSK, Roche, Merck, Novartis and AstraZeneca confirmed for PRWeek PharmaComms conference

GSK, Roche, Merck, Novartis and AstraZeneca confirmed for PRWeek PharmaComms conference

The cream of public and private healthcare communicators will gather in London next month for PRWeek's PharmaComms 2020 conference.

NHS Digital exchange programme for comms professionals returns

NHS Digital exchange programme for comms professionals returns

NHS Digital's comms team has relaunched its Shadow Me exchange programme in response to increased demand.

Six healthcare comms campaigns we liked in 2019

Six healthcare comms campaigns we liked in 2019

PRWeek sifted through its healthcare coverage during 2019 to pick out six campaigns we liked.

Pharma comms needs to reinvent itself to stay relevant, says new report

Pharma comms needs to reinvent itself to stay relevant, says new report

Pharma risks losing its influence unless comms teams take risks and radically change the way they work, according to a new report by the Healthcare Communications Association (HCA) and specialist healthcare comms consultancy 90TEN.

Brands2Life wins medical equipment supplier account

Brands2Life wins medical equipment supplier account

Brands2Life has won a competitive pitch against three agencies to be appointed by medical imaging company Olympus Medical UK.

Case study: Using humour to break the taboo over talking about lung cancer

Case study: Using humour to break the taboo over talking about lung cancer

A stand-up comedian might not be the most obvious individual to front a campaign about lung cancer, but the decision to do just that has paid off for Virgo Health.

Case study: True life stories take cancer charity to record heights

Case study: True life stories take cancer charity to record heights

Four Communications has been working with blood cancer charity DKMS since May 2018 on a continuing campaign which has doubled the number of blood stem cell donors and raised awareness of the charity.

Public affairs heavyweight switches from Bayer to MSD

Public affairs heavyweight switches from Bayer to MSD

Pharma multinational MSD has appointed Jo Bullen as its executive director of external affairs for the UK.

Makara Health completes hiring spree with specialists to support growth

Makara Health completes hiring spree with specialists to support growth

Salisbury-based healthcare comms and med-ed agency Makara Health has increased its headcount by a third with six new hires across all levels of the business.

The best PR campaigns of the decade: your winner revealed

The best PR campaigns of the decade: your winner revealed

PRWeek's pick of the best PR campaigns of the decade ended up with more than 3,600 votes in total. Find out the winner below...

Opinion and features

Stop talking about it and just get it done: we need to be a climate-positive industry

Stop talking about it and just get it done: we need to be a climate-positive industry

As an industry we are great at talking - it is one of our strengths. However, sometimes we need a bit more action and that has probably never been more important than the need for an urgent response to the climate crisis.

My personal experience tells me that we need an industry-wide miscarriage policy

My personal experience tells me that we need an industry-wide miscarriage policy

Recently, creative agencies Lucky Generals and Creature announced miscarriage policies, the essence being to remind staff that they can take time off work for their loss (Lucky Generals gives two weeks off for the mother or one week as the partner), and that it needn't be something that they have to keep private.

The key trends shaping health comms for 2020? It's all about data, storytelling and relevance

The key trends shaping health comms for 2020? It's all about data, storytelling and relevance

Effective healthcare communications is no longer the product of gut instinct and experience; in 2020, it has become a science in its own right.

Prince Andrew and the Lib Dems made the same PR mistake

Prince Andrew and the Lib Dems made the same PR mistake

If we'll remember 2019 for anything, it probably won't be public relations. Let's be honest, we've not had a vintage year, at least on the face of it.

Stop chasing your next promotion and focus on gaining experience instead

Stop chasing your next promotion and focus on gaining experience instead

Ambition is an essential trait in the development of any comms consultant; it pushes you on, keeps challenging you, and ultimately makes you a better practitioner.

The industry's diversity deficit is not the fault of recruitment agents

The industry's diversity deficit is not the fault of recruitment agents

I read Arvind Hickman's piece on 27 November - 'Recruitment agents accused of discrimination....' - with interest and, as someone who has worked in recruitment in our industry for my entire career, felt I had to respond.

Why you should say 'sorry' in politics - and in the business world - but only if you mean it

Why you should say 'sorry' in politics - and in the business world - but only if you mean it

Sorry seems to be the hardest word for both party leaders to say at the moment.

We need to change the conversation around animal research

We need to change the conversation around animal research

Animal research has long been a controversial issue: the debate is emotive and highly divisive, yet it has done little to capture the public imagination in the way that other social justice movements, such as climate change and #MeToo, have managed to achieve.

Mental Health First Aiders in PR: on the wellbeing front line

Mental Health First Aiders in PR: on the wellbeing front line

As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.

Recent healthcare people moves

Exclusive: Freuds managing partner Ed Amory steps down

Exclusive: Freuds managing partner Ed Amory steps down

Freuds managing partner Edward Amory is leaving the agency next month after eight years, PRWeek can reveal.

Vodafone international policy director joins Hering Schuppener

Vodafone international policy director joins Hering Schuppener

Hering Schuppener Consulting has appointed Vodafone Group's international policy director, Gregoire Verdeaux, as partner to lead its EU corporate and public affairs team in Brussels.

In brief: wins for 89up, Taste, Tuva, KC and Stone Junction, plus Media Zoo MD award

In brief: wins for 89up, Taste, Tuva, KC and Stone Junction, plus Media Zoo MD award

Elsewhere, Fourtold makes senior hire and Eco-Age wins comms brief for global fashion prize.

BCW merges with Ogilvy and H+K in Japan

BCW merges with Ogilvy and H+K in Japan

The new entity will serve as a one-stop shop for WPP network clients in Japan.