The latest healthcare and pharma PR news, opinion and features.

(Photo by Jeenah Moon/Getty Images)

‘Somebody could die from your misinformation’ – why is there such mixed messaging on monkeypox?

Against a tense backdrop of COVID-19 and the Ukraine war, you might be aware of another global health emergency that is now jostling for space on the global landscape: monkeypox.

News & analysis

NHS strategy director joins Hanover Health

Ian Dodge, former NHS England national director of strategy, primary care and community services, has been appointed as a senior adviser by Hanover.

Ludivine Delattre, Amber Tovey

Porter Novelli makes two senior promotions

Porter Novelli has named Ludivine Delattre as its head of employee engagement and Amber Tovey as head of health

Image from the See My Skin campaign

Edelman wins Bronze Health & Wellness Lion for Vaseline campaign

See My Skin aims to improve skin-care outcomes for people of color and combat bias in dermatology.

Danny Buckland, Syeda Hasnain-Mohammed, Rose Williams, James Halliwell

How healthcare comms is gaining trust amid ‘malevolent’ online forces

In an age of misinformation, healthcare and pharma comms professionals discussed how to have a positive impact on social media at PRWeek UK’s PharmaComms conference today.

(Getty Images/Esther Kelleter/EyeEm)

Agencies team up to grow cannabis business

Pagefield and Hanway Associates have signed a strategic partnership to create a new consultancy specifically for businesses looking to get into medicinal cannabis and CBD products.

Rob Barker

Open Health to change ownership

European private equity firm Astorg has agreed to acquire Open Health from Amulet Capital Partners.

(Picture via Getty Images)

HRT shortage: what are the implications for healthcare comms?

Hormone replacement therapy (HRT) products are in short supply. An acute shortage of these medications, which are used to relieve symptoms of menopause, has left some people unable to access the treatment they have been prescribed.

Still from Samsung ad showing woman running alone at night

Samsung apologizes after running ad sparks backlash

The campaign, which was created by Ogilvy New York, features a woman running alone at night.

Nick Bastin

Optimum names new managing director as Mary Clark moves to CEO role

Healthcare and life sciences specialist Optimum Strategic Communications has hired former advisor Nick Bastin as its new managing director as the consultancy expands.

Claire Gillis

VMLY&R Health names first chief executive

VMLY&R Health, the healthcare-focused marketing and comms business owned by WPP, has promoted Claire Gillis to the new role of chief executive.

Opinion & features

Clare Bates

Women's healthcare needs a hard comms reset

When Dame Lesley Regan was named England’s first women’s health ambassador with the aim of closing the gender health gap, it was a not-so-tacit acknowledgement that women’s health outcomes are worse than men’s.

Elisabetta Moroni

Time to humanise scientific research

Two-and-a-half years ago, everyone experienced lockdown, a dimension of suspended life.

'The industry must unite to address the talent gap' - Healthcare Comms Q&A

PRWeek hears from senior healthcare comms professionals about their careers so far, the sector's biggest challenges, legislation, and more. Today we speak to Raman Sehgal, founder and global president of Ramarketing.

'COVID-19 changed everything' - Healthcare Comms Q&A, Julia Bainbridge, Freuds

In a new series, PRWeek hears from senior healthcare comms professionals about their careers so far, their favourite campaigns, the sector's biggest challenges, and more. Today we speak to Julia Bainbridge, partner and co-founder of Freuds+.

PRWeek UK Power Book 2022: Top 10 in healthcare and pharma (in-house)

The Information

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in healthcare and pharma comms.

David Martin Cabezudo

What does the metaverse mean for the future of healthcare comms?

The metaverse brings opportunities for realistic healthcare settings and experiences that can transform the way pharma brands and medical trainers communicate with healthcare professionals.

Josep Catllà

Politicisation of science challenges healthcare comms, says Sanofi corporate affairs chief

Josep Catllà, senior vice-president and head of corporate affairs at global pharma company Sanofi, tells PRWeek a human-centred approach is the key to successful healthcare comms in an industry thrust into the spotlight of science and politics.

Aysha Awan

Representation in healthcare comms: speak to people, not at them

COVID-19 has shown we need to see, hear and acknowledge the richly diverse make-up of the NHS as well as reflect this diversity in our comms teams across the healthcare sector.

11 of the best PR campaigns and activations of 2021 (according to you)

Each month PRWeek UK picks its top five recent PR/comms campaigns and asks you, our expert readers, to choose your favourite. Below is a look back at each of the 2021 winners.

Natasha Weeks

The rise of the TikTok doc – and the implications for brands

Healthcare professionals (HCPs) have always been hugely influential when it comes to making decisions about our health, but recently there has been a significant increase in the number of them attracting a large following on social media.