The latest healthcare PR news, opinion and features.
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News and news analysis

GCI Health confirms Jones and Kerry as joint MDs of London operation

GCI Health confirms Jones and Kerry as joint MDs of London operation

GCI Health has confirmed new hire Kath Kerry and maternity leave returner Rikki Jones as co-MDs of its London operation, the network's second hub alongside its New York HQ.

Pfizer and Cohn & Wolfe plan launch for Viagra after UK reclassification - can they break through disfunction taboo?

Pfizer and Cohn & Wolfe plan launch for Viagra after UK reclassification - can they break through disfunction taboo?

Yesterday's announcement that Pfizer's Viagra Connect drug has been reclassified means it can now be marketed direct to the public, and while one expert expects a "blockbuster" launch campaign, health PRs have underlined the need for its PR firm Cohn & Wolfe to ensure a measured approach.

Stephen Fry pens blog and provides new intro as Alzheimer's Research UK reboots Santa Forgot Christmas film

Stephen Fry pens blog and provides new intro as Alzheimer's Research UK reboots Santa Forgot Christmas film

Alzheimer's Research UK has re-launched its emotional Christmas campaign film Santa Forgot and included a new introduction and blog penned by Stephen Fry.

Good Relations to expand health team after hiring Red's joint healthcare MD

Good Relations to expand health team after hiring Red's joint healthcare MD

Sophie Taylor-Roberts has left The Red Consultancy to form a new health-and-wellbeing practice at Good Relations.

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

PRs baffled by Robert Mugabe's role as WHO ambassador - but at least the U-turn was quick

PRs baffled by Robert Mugabe's role as WHO ambassador - but at least the U-turn was quick

PR professionals have expressed shock at the World Health Organization's announcement of Zimbabwean leader Robert Mugabe as a goodwill ambassador - but praised the body's quick change of heart.

Singing pills front £2m Public Health England campaign to tackle antibiotic resistance

Singing pills front £2m Public Health England campaign to tackle antibiotic resistance

Public Health England today launches a major integrated campaign, entitled 'Keep Antibiotics Working', to warn people that taking antibiotics when they are not needed risks their personal health and that of humanity as a whole.

In brief: Health Unlimited relocates, APCO and One hire, Volpa's Scottish brief

In brief: Health Unlimited relocates, APCO and One hire, Volpa's Scottish brief

Health Unlimited is relocating to central London, APCO Worldwide hires in Brussels, Volpa handed £44,000 Scottish town brief and more from PRWeek UK.

NHS Blood and Transplant reveals blood and organ donation brief

NHS Blood and Transplant reveals blood and organ donation brief

NHS Blood and Transplant has issued a brief for creative, media and PR for its blood and organ donation activity.

New CEO of Healthcare Comms Association offers free membership to charities

New CEO of Healthcare Comms Association offers free membership to charities

The new chief executive of the Healthcare Communications Association is inviting charities to join the members body for free, saying the third sector plays an "essential role" in improving patient outcomes.

Policy calls, a hire from No. 10, free vapes: 'alt tobacco' lobby lights up Tory conference

Policy calls, a hire from No. 10, free vapes: 'alt tobacco' lobby lights up Tory conference

Companies providing alternatives to conventional cigarettes have been trying to put the regulations on the vaping and e-cigarette industry on radar at the Conservative Party Conference this week.

In brief: Reay-Smith joins 3MZ, 'ethical Uber' hires Milk & Honey, Iain Anderson's fintech role, DfT man joins Social

In brief: Reay-Smith joins 3MZ, 'ethical Uber' hires Milk & Honey, Iain Anderson's fintech role, DfT man joins Social

Ogilvy's Reay-Smith joins 3MZ, Milk & Honey flags 'ethical Uber alternative', Iain Anderson takes fintech role and more from PRWeek UK

Virtual healthcare agency Mearns & Pike launched by ex-Medtronic and Havas duo

Virtual healthcare agency Mearns & Pike launched by ex-Medtronic and Havas duo

Former Havas Just:: director Kirsty Mearns and Medtronic's former UK comms lead Jon Pike have combined to launch healthcare specialist Mearns & Pike.

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

The Royal College of Psychiatrists and its new comms team have kicked off a six-week student recruitment campaign, a first for the body, with a national media push and an emotive film voiced by patient testimony.

Edelman veteran Ann Bartling to lead EU business of Huntsworth's Tonic Life

Edelman veteran Ann Bartling to lead EU business of Huntsworth's Tonic Life

Ann Bartling has joined Tonic Life Communications as EU managing director, nearly a year after ending her 13-year stint at Edelman.

Opinion and features

The right to privacy and personal data applies to all, not just the Premier League

The right to privacy and personal data applies to all, not just the Premier League

Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.

Interns are people too - so why can't a 'people business' like PR recognise that?

Interns are people too - so why can't a 'people business' like PR recognise that?

In the PR world we often use the phrase "we're a people business", yet, in parallel, we hear about PR companies exploiting young people with unpaid work experience and internships designed to "open doors" to a career in communications.

The rise of the lean, green PR Machine

The rise of the lean, green PR Machine

New agile business models are bringing the era of wasteful practices in PR to a close, but what does the lean principle mean for our industry?

Are you biased against women at work? Probably, and it's usually unconscious

Are you biased against women at work? Probably, and it's usually unconscious

Look around any PR agency and the chances are you'll see more women than men because PR is an industry that is inclusive of women at every level - except the very top.

Pitching, planning and reflecting - why December is not dead time for PR

Pitching, planning and reflecting - why December is not dead time for PR

In a recent client meeting, it was said, "well, then we are into mid-November, and then it's Christmas, so dead time".

You don't need AVE to work out PR's financial ROI

You don't need AVE to work out PR's financial ROI

One thing my 20-plus years in PR has taught me is that this industry doesn't stay still for long.

How public health marketing has changed over 100 years and where it's headed next

How public health marketing has changed over 100 years and where it's headed next

Public Health England is celebrating the 100th anniversary of the creation of the Ministry of Information during World War I with an exhibition tracing the development of public health campaigns over the last century.

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.

Boutique agencies are critical to the future of PR

Boutique agencies are critical to the future of PR

I first started in PR when Instagram didn't exist, Facebook ads weren't really 'a thing' and cost-per-click had yet to evolve into the giant performance marketing industry it is today.

Recent healthcare people moves

In brief: Axon and Madano owner gears up for growth, Launch sent on Quest, BARB brings Bromley on board

Axon and Madano owner gears up for growth, Launch sent on Quest, BARB brings Bromley on board and more from PRWeek UK.

In brief: Deezer hires Good Relations, Powerscourt fits Footasylum, health hires at Hanover and Lexington

Deezer hires Good Relations, Powerscourt fits Footasylum brief, health hires at Hanover and Lexington and more from PRWeek UK.

Ex-Ogilvy & Mather director Michele O'Neill joins Edelman UK as global strategy partner

Ex-Ogilvy & Mather director Michele O'Neill joins Edelman UK as global strategy partner

VCCP Sydney's Michele O'Neill, a former global planning director at Ogilvy & Mather, has been appointed global strategy partner at Edelman UK and Ireland.

In brief: M&C Saatchi lands Turkish Airlines, MPA hires two sportsmen, Hoover Candy hires comms lead

In brief: M&C Saatchi lands Turkish Airlines, MPA hires two sportsmen, Hoover Candy hires comms lead

Turkish Airlines appoints M&C Saatchi PR, MPA adds racing driver and football boss to board, Tin Man handed periods brief and more from PRWeek UK.