The latest healthcare and pharma PR news, opinion and features.

Real Chemistry launches Social Impact practice with two MD hires

Real Chemistry launches Social Impact practice with two MD hires

Healthcare marketing and communications agency Real Chemistry has hired two senior leaders to expand its newly launched Social Impact practice.

News & analysis

Victoria Wright

Publicis Health UK names CEO from Langland

Victoria Wright, who has been chief executive of Langland since 2022, has been promoted to chief executive of Publicis Health UK.

Jillian Janaczek headshot

Jillian Janaczek named Porter Novelli CEO

Janaczek takes the helm at the Omnicom PR Group agency after nearly 25 years at BCW and Cohn & Wolfe.

Shauna Keough heradshot

Syneos Health shareholders greenlight $7 billion private equity buyout

The all-cash transaction, approved at a special shareholder meeting on Wednesday, paves the way for Syneos Health to go private.

Axon appoints clinical studies lead

Global healthcare comms agency Axon has appointed Silvia De Carvalho, former senior vice president, activation strategy, at Klick Health, as its clinical studies practice lead.

MHRA corporate plan

MHRA comms to become more proactive

The Medicines and Healthcare products Regulatory Agency (MHRA) is to focus on proactive communication as part of its wider purpose of enabling access to innovative, safe and effective medical products.

Dr Richard Allcorn

Global healthcare comms agency Amiculum opens more UK offices

Amiculum, the global healthcare comms agency headquartered in Bollington, Cheshire, has opened two new offices in the UK amid rising revenue.

David Talbot and Rachael Stewart

Ovid Health makes senior hires

Ovid Health has announced the appointments of David Talbot as a director and head of public affairs, and Rachael Stewart as an associate director and deputy head of patient partnerships.

Image from the Brady War Stories campaign

Cannes Day 5: BCW, Weber Shandwick pick up Bronze Lions

BCW won for Brady’s War Stories campaign, while Weber Shandwick was recognized for Iberdrola’s Turnstile Turbines in another category.

Publicis Working With Cancer ad contest

Agency rivals urge their creatives to pitch for Working With Cancer ad contest

Edelman, IPG, Omnicom and WPP join Publicis to launch “The Big C” competition with $100m brief.

Boldt makes senior hire to lead healthcare expansion

Conor Griffin, former international policy communications lead at Bristol Myers Squibb, has been appointed as a partner at the London office of European comms and public affairs agency Boldt Partners.

Opinion & features

PRWeek UK Power Book 2023: Top 10 in Health & pharma comms (agency)

The Information

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in health and pharma comms.

Hot off the press: PRWeek’s 22 most-read articles of 2022

The Information

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Tena #LastLonelyMenopause ad still

‘Think of people outside the target audience’ – Behind the Campaign, #LastLonelyMenopause

Charlotte Wood, associate director at Ketchum, discusses the recent campaign for Tena, the incontinence products brand.

Daniel Reynolds, director of communications, NHS Confederation

Why comms is a vital part of the NHS

Far from being a drain on resources, as the likes of the TaxPayers’ Alliance claim, comms plays a vitally important role in many areas of the NHS.

Julia Bainbridge

Psychedelics for mental health – an important but perilous comms challenge

We have seen positive strides made on tackling stigma, awareness and, to a degree, tangible action on mental health. But, of course, in parallel has been an unprecedented increase in demand for mental health services.

Clare Bates

Women's healthcare needs a hard comms reset

When Dame Lesley Regan was named England’s first women’s health ambassador with the aim of closing the gender health gap, it was a not-so-tacit acknowledgement that women’s health outcomes are worse than men’s.

Elisabetta Moroni

Time to humanise scientific research

Two-and-a-half years ago, everyone experienced lockdown, a dimension of suspended life.

'The industry must unite to address the talent gap' - Healthcare Comms Q&A

PRWeek hears from senior healthcare comms professionals about their careers so far, the sector's biggest challenges, legislation, and more. Today we speak to Raman Sehgal, founder and global president of Ramarketing.

'COVID-19 changed everything' - Healthcare Comms Q&A, Julia Bainbridge, Freuds

In a new series, PRWeek hears from senior healthcare comms professionals about their careers so far, their favourite campaigns, the sector's biggest challenges, and more. Today we speak to Julia Bainbridge, partner and co-founder of Freuds+.

PRWeek UK Power Book 2022: Top 10 in healthcare and pharma (in-house)

The Information

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in healthcare and pharma comms.