The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Campaign plays on emotional connection for care work recruitment drive

Campaign plays on emotional connection for care work recruitment drive

The emotional, rather than financial, rewards of care work are at the heart of a new push by the government to tackle a severe shortage of staff.

Public health body offers contract to support new healthy lifestyle schools programme

Public health body offers contract to support new healthy lifestyle schools programme

A tender document released by Public Health England (PHE) has outlined a two-year marketing contract that will be worth £500,000 and aims to build on the success of campaigns such as 'Change4Life' and 'Rise above'.

Salix & Co wins low-cost rehab account

Salix & Co wins low-cost rehab account

Drug and alcohol rehab company Help Me Stop has appointed health and education specialist Salix & Co as its retained UK PR agency, following a competitive pitch.

WE Communications lands Horizon Pharma

WE Communications lands Horizon Pharma

The agency will help the Irish company roll out an eye-disease treatment.

Cello Health and Forster partner to promote sustainability for pharma

Cello Health and Forster partner to promote sustainability for pharma

Cello Health Communications and Forster Communications are working together on a new joint venture offering pharma clients a sustainability-based comms package by helping them take the lead on developing profit with purpose.

NHS comms manager quits to form agency

NHS comms manager quits to form agency

Kristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations - next month.

Campaign nudges public to pharmacists rather than GPs for minor ailments

Campaign nudges public to pharmacists rather than GPs for minor ailments

A major behaviour-change campaign launched by NHS England this week urges people with minor medical problems to see their local pharmacist for advice rather than a doctor in the first instance.

Boots hires new director of brand and communications

Boots hires new director of brand and communications

Aldi's Adam Zavalis had held role at supermarket since 2013.

Europe's 'largest' digital healthcare provider appoints UK agency

Europe's 'largest' digital healthcare provider appoints UK agency

Self-styled 'online doctor' Zava, has appointed Third City as its UK PR agency, following a competitive pitch, PRWeek can reveal. The agency has also picked up a financial services provider.

Regulator raps Nova Laboratories for marketing breach

Regulator raps Nova Laboratories for marketing breach

Nova Laboratories has been reprimanded by the Medicines and Healthcare Products Regulatory Agency for breaking the rules over the marketing of unlicensed medicines.

Maitland and Will.i.am join forces in campaign against cancer

Maitland and Will.i.am join forces in campaign against cancer

Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.

Eugene the Egg revealed as 'cracking campaign' for mental health

Eugene the Egg revealed as 'cracking campaign' for mental health

The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.

Health comms agency rebrands with SIM-shaped logo

Health comms agency rebrands with SIM-shaped logo

Brighton-based health and social care agency On The Level PR has completed a rebranding exercise which began last year, carried out by web design and marketing firm Isev.

Women's health brand appoints agency to lead refresh campaigns

Women's health brand appoints agency to lead refresh campaigns

Health, energy and digestive products manufacturer BBI Healthcare has appointed Brands2Life following a brand refresh.

Agency adds specialist firepower to team following 'flagship' pharma account win

Agency adds specialist firepower to team following 'flagship' pharma account win

WA Health has hired a new associate director and announced its win of the government affairs brief for Bayer's cardiovascular treatment.

Opinion and features

Pharma comms should forget its social media FOMO and realise that they're the gold standard

Pharma comms should forget its social media FOMO and realise that they're the gold standard

Appropriately for an event held over Valentine's Day, PRWeek's inaugural PharmaComms event reflected its audience's ongoing love affair with social media.

Three reasons why you should follow a four-day week

Three reasons why you should follow a four-day week

It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.

Regulation vs creativity, health tech and why the sector is meaningful: Inside the mind of WPP's international health leader

Regulation vs creativity, health tech and why the sector is meaningful: Inside the mind of WPP's international health leader

More than 1,000 people report to Claire Gillis, international head of WPP's health practice, in a role which involves pulling together the company's health agencies to offer integrated solutions. In an interview with PRWeek, she talks about why stringent regulations should be no barrier to creativity, the impact of health tech on the sector and her motivation for working in healthcare.

Five ways to overcome your healthcare comms talent drought

Five ways to overcome your healthcare comms talent drought

Recruiting and retaining talent tops the charts of challenges facing PR agencies and in-house communication departments across all sectors.

A digital content bubble is bursting - and we helped inflate it

A digital content bubble is bursting - and we helped inflate it

So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.

The environmental impact of your PR stunt can harm the brand

The environmental impact of your PR stunt can harm the brand

Throughout 2018 plastic waste embedded itself deeply in the public consciousness, thanks to efforts of environmental campaigners and programmes such as the BBC's Blue Planet II.

Communicating the NHS Long Term Plan to the public is vital for its success

Communicating the NHS Long Term Plan to the public is vital for its success

We fully support the call to action for the NHS locally that their implementation plans must be developed with input from the public, patients and, crucially, the people who work on the frontline.

Bridging the reputation gap is a catalyst for business success

Bridging the reputation gap is a catalyst for business success

It is regularly said that we live in an era when businesses are more closely scrutinised than ever.

Five things I've learned since returning to corporate comms from maternity leave

Five things I've learned since returning to corporate comms from maternity leave

It's been a year since I've left my little munchkins at home and returned to work after 10 months of maternity - how time flies.

Recent healthcare people moves

Frankie Cory resigns as Mischief CEO

Frankie Cory resigns as Mischief CEO

Frankie Cory has resigned as chief executive of Mischief PR after five years at the agency, PRWeek can reveal.

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

MSL wins UK's second largest online estate agency, Gonzalez returns to Prosek, Barry's Bootcamp hires Manchester agency, and more from PRWeek UK.

4media group recruits former Edelman FD as CFO

4media group recruits former Edelman FD as CFO

4media group has appointed Edelman's former finance director Iain Pratt as group CFO as it completes the transition of merging 4media relations into the group.

ASDA'A BCW grows leadership team and eyes Saudi market

ASDA'A BCW grows leadership team and eyes Saudi market

ASDA'A BCW has announced a number of new hires at the helm of its Middle Eastern operations as it eyes up its regional expansion, with a strong focus on the Saudi Arabia market.