The latest healthcare PR news, opinion and features.
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News and news analysis

W2O Group brings back Keri Mattox to lead pure corp comms

W2O Group brings back Keri Mattox to lead pure corp comms

It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.

This nonprofit wants brands to pressure their agencies to drop tobacco clients

This nonprofit wants brands to pressure their agencies to drop tobacco clients

The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

Virgin producer joins Manifest, IMG Fashion hires Exposure, new hires at Pegasus, Trio leave Reynolds-MacKenzie for new venture, and more from PRWeek UK.

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

New agency for new British tennis ace, Audi UK PR boss to retire, 90Ten recruits from Syneos, and more from PRWeek UK.

'Professional comms has never been more critical to the future of the NHS' says #FuturePRoof report

'Professional comms has never been more critical to the future of the NHS' says #FuturePRoof report

Comms has never been more "critical to the future of the NHS" as it faces the biggest challenges in its 70-year history, according to the FuturePRoof 3 report.

Trust in health sector takes a hit in major markets, finds Edelman research

Trust in health sector takes a hit in major markets, finds Edelman research

The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.

NHSE school speakers to reach children & win coverage for 70th birthday

NHSE school speakers to reach children & win coverage for 70th birthday

NHS England is hoping to inspire schoolchildren to consider a career in the health service by sending TV doctors and senior staff to speak in schools.

WPP, Omnicom restructure agency set-ups for Johnson & Johnson

WPP, Omnicom restructure agency set-ups for Johnson & Johnson

Omnicom's Velocity and WPP's Neighborhood are new networks supporting J&J.

In brief: FTI takes on FT vet, Dacia hires Eulogy, consolidation at Hoover, CIPR allies with CBI

FTI takes on FT vet, Dacia hires Eulogy, Hoover sucks up agencies in UK consolidation, and more from PRWeek UK.

Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits

Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits

Protein World, the supplement company behind 2015's infamous 'beach body' ads has been ordered by the Advertising Standards Authority to change the name of one of its products and to cease claims about its effects.

Weber Shandwick creates new leadership roles in UK health and consumer

Weber Shandwick creates new leadership roles in UK health and consumer

The leaders of Weber Shandwick UK's consumer marketing and health practices have been promoted to more senior roles, while their respective deputies have been made MDs for London.

Big pharma posted less on social last year, but which firm got the best engagement?

Big pharma posted less on social last year, but which firm got the best engagement?

Big pharma firms posted less content on their social feeds last year, but grew their communities, according to a new report.

NHS celebrates 70th birthday with 70-day recruitment campaign

NHS celebrates 70th birthday with 70-day recruitment campaign

The NHS is attempting to attract and retain nursing talent with a celebratory campaign that recognises the contribution of its staff over the past 70 years.

Opinion and features

Is it time to welcome AI in as a creative partner for PR?

Is it time to welcome AI in as a creative partner for PR?

If approached right, artificial intelligence could be the creative assistant you wish you always had.

Is the Evening Standard selling positive coverage by the pound?

Is the Evening Standard selling positive coverage by the pound?

The allegation made by Open Democracy that the London Evening Standard is offering 'money can't buy' coverage in exchange for financial support of their campaigns breaks every rule in the link between business, journalism and politics: It changes the game.

Mock media interviews help companies decide on which executives sparkle - and which fade

Mock media interviews help companies decide on which executives sparkle - and which fade

More than ever, senior executives succeed as a result of their ability to transmit ideas and use words with impact.

Offer access, not a coffee: how PR pros can avoid the 'great unread' inbox

Offer access, not a coffee: how PR pros can avoid the 'great unread' inbox

As PRs we should know our stuff, know our contacts, know how to reach them, and know what makes their jobs easier.

Crisis comms: spare the CEO and let the brand take the strain

Crisis comms: spare the CEO and let the brand take the strain

Imagine reading a thriller set in the PR industry: crisis comms would be the most intriguing backdrop for the plot, as this is the closest PR gets to real human drama.

Sector specialism: Short-sighted or just commercially astute?

Sector specialism: Short-sighted or just commercially astute?

It's all too easy, when working agency-side or as a part of an in-house communications team, to forget the real drivers that compel a company to engage with PR.

Sector specialism in PR and comms is a short-sighted requirement

Sector specialism in PR and comms is a short-sighted requirement

More often than not, 'sector experience' is listed as a key requirement when a company is shortlisting agencies to handle its PR.

Earning coverage: Five steps to the perfect media day

Earning coverage: Five steps to the perfect media day

Media days can become a waking nightmare for public relations practitioners if not planned correctly, but there are ways to avoid the pitfalls and ensure a successful event.

Local news is among the most trusted information sources - and this is why

Local news is among the most trusted information sources - and this is why

Trust in local newspapers is rising, according to a recent study, while Facebook and Twitter are said to be increasingly eyed with suspicion as news sources.

Recent healthcare people moves

Government comms chief departs for senior policy role

Government comms chief departs for senior policy role

Sam Lister, the director of comms at the Department for Business, Energy and Industrial Strategy (BEIS) has left his job to take on a senior cross-government policy role, PRWeek has learned.

H+K appoints new EMEA healthcare chief

H+K appoints new EMEA healthcare chief

Hill+Knowlton Strategies (H+K) has named Wendy Naughton as its new EMEA practice lead for healthcare.

Edelman UK promotes tech chief Justin Westcott to new GM role

Edelman UK promotes tech chief Justin Westcott to new GM role

Edelman UK has promoted technology practice MD Justin Westcott to a new general manager role for the agency's sectors and specialisms.

Norfolk County Council appoints new comms chief

Norfolk County Council appoints new comms chief

Clive Power, a veteran public sector comms consultant with a background in health and local government, has been appointed interim head of comms at Norfolk County Council.