The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

North East agency ramarketing expands into US on back of client wins

North East agency ramarketing expands into US on back of client wins

North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.

Huntsworth Health's Evoke to acquire market access firm Navience

Huntsworth Health's Evoke to acquire market access firm Navience

Evoke parent company Huntsworth paid $24 million for the agency.

Brands2Life launches health and wellbeing practice

Brands2Life launches health and wellbeing practice

Emily Thomas, former senior communications manager at pharma giant Bayer, has been appointed managing director of a new health and wellbeing practice at Brands2Life, the agency announced today.

MHP to advise on health and retail PR for tech firm Virtualstock

MHP to advise on health and retail PR for tech firm Virtualstock

UK technology company Virtualstock, which is helping the NHS and retailers including John Lewis, Argos and Sainsbury's on digital matters, has appointed MHP as its retained health and retail PR adviser.

New Silver Buck agency to 'disrupt' health tech PR

New Silver Buck agency to 'disrupt' health tech PR

Two former directors of the Healthcare Information and Management Systems Society (HIMSS) have founded a PR and marketing agency dedicated to healthcare technology.

Cello Health hires Jo Taylor to lead corporate affairs

Cello Health hires Jo Taylor to lead corporate affairs

Cello Health Communications has appointed experienced pharma comms executive Jo Taylor as head of corporate affairs.

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).

W2O Group brings back Keri Mattox to lead pure corp comms

W2O Group brings back Keri Mattox to lead pure corp comms

It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.

This nonprofit wants brands to pressure their agencies to drop tobacco clients

This nonprofit wants brands to pressure their agencies to drop tobacco clients

The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

Virgin producer joins Manifest, IMG Fashion hires Exposure, new hires at Pegasus, Trio leave Reynolds-MacKenzie for new venture, and more from PRWeek UK.

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

New agency for new British tennis ace, Audi UK PR boss to retire, 90Ten recruits from Syneos, and more from PRWeek UK.

Opinion and features

The reason we dropped the 'PR' abbreviation in our name

The reason we dropped the 'PR' abbreviation in our name

As we enter the "age of earned media", as asserted recently at the PRCA conference, public relations has never been more relevant.

Why agencies are sitting on the next pay gap time bomb

Why agencies are sitting on the next pay gap time bomb

Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.

They say I'm crazy; I really don't care

They say I'm crazy; I really don't care

When I saw those statues aboard ITV last year, I thought one thing: stunt!

CSR is dead and millennials killed it

CSR is dead and millennials killed it

When the world is changing, business changing, consumer expectations of companies changing, how should PR change?

The pitch process is broken: this is how to fix it

The pitch process is broken: this is how to fix it

It's September, and prime pitching season is upon is. We all know the drill: chemistry meeting, RFI, Q&A session, pitch, anxious wait for a decision. But one size doesn't fit all when it comes to the pitch process.

Drop the heavily branded press releases and approach journalists with tailored content

Drop the heavily branded press releases and approach journalists with tailored content

Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.

Influencer showcase: People with HIV targeted with fantasy flight

Influencer showcase: People with HIV targeted with fantasy flight

An edgy campaign fronted by a flamboyant drag artist and featuring the Grindr dating app was not the most obvious partner for corporate pharma giant Gilead.

Will GDPR sound the death knell for the old-fashioned sell-in?

Will GDPR sound the death knell for the old-fashioned sell-in?

The PR industry has long been aware of the cries of exasperated journalists receiving hundreds of daily pitch emails.

Healthcare: Is influencer marketing losing its way?

Healthcare: Is influencer marketing losing its way?

Healthcare's use of influencers has valuable lessons to offer practitioners in other areas of PR, not least because its practitioners hold themselves to the highest standards of accuracy.

Recent healthcare people moves

In brief: Vuelio acquires ResponseSource, Milk & Honey bolsters leadership, account wins for PHA Group, Splendid

In brief: Vuelio acquires ResponseSource, Milk & Honey bolsters leadership, account wins for PHA Group, Splendid

Lgcomms unveils executive team, account wins for Brandman, Aduro and Ignition, software firm acquires ResponseSource, Milk & Honey bolsters leadership, and more from PRWeek UK.

Former Bush official Lanhee Chen joins Brunswick Group

Former Bush official Lanhee Chen joins Brunswick Group

Brunswick Group has appointed former George W Bush administration official Lanhee Chen as a senior counsellor.

Health membership association picks BBC veteran to lead comms

Health membership association picks BBC veteran to lead comms

NHS Providers has appointed seasoned former BBC health correspondent Adam Brimelow as its new director of communications.

In brief: Brands2Life's new digital head, wins for Palm PR, Well Hello, Full Fat, Fever, Octopus

In brief: Brands2Life's new digital head, wins for Palm PR, Well Hello, Full Fat, Fever, Octopus

Palm PR to help launch hangover cure, B2L's new digital lead, account wins for Well Hello, Fever, Octopus, Wolfstar and Montage, and more from PRWeek UK.