The latest healthcare PR news, opinion and features.
Got a story? Contact Sam Burne James on 020 8267 4940 or sam.burnejames@haymarket.com.

News and news analysis

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth buys US health shop Giant Creative Strategy for $72m

Huntsworth has continued its expansion in healthcare by taking a majority stake in US independent healthcare marketing agency Giant Creative Strategy for an initial sum of $72.2m (£54.4m).

W2O Group brings back Keri Mattox to lead pure corp comms

W2O Group brings back Keri Mattox to lead pure corp comms

It is her second stint at pure. Mattox previously worked at the firm before it was bought by W2O.

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

AstraZeneca reprimanded by UK drug regulator for 'misleading' press release

A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.

This nonprofit wants brands to pressure their agencies to drop tobacco clients

This nonprofit wants brands to pressure their agencies to drop tobacco clients

The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

In brief: Virgin producer joins Manifest, IMG Fashion hires Exposure, Pegasus hires, Reynolds-MacKenzie trio launch firm

Virgin producer joins Manifest, IMG Fashion hires Exposure, new hires at Pegasus, Trio leave Reynolds-MacKenzie for new venture, and more from PRWeek UK.

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

In brief: New agency for new British tennis ace, longstanding Audi PR boss retires, new recruits at 90Ten and Tyto

New agency for new British tennis ace, Audi UK PR boss to retire, 90Ten recruits from Syneos, and more from PRWeek UK.

'Professional comms has never been more critical to the future of the NHS' says #FuturePRoof report

'Professional comms has never been more critical to the future of the NHS' says #FuturePRoof report

Comms has never been more "critical to the future of the NHS" as it faces the biggest challenges in its 70-year history, according to the FuturePRoof 3 report.

Trust in health sector takes a hit in major markets, finds Edelman research

Trust in health sector takes a hit in major markets, finds Edelman research

The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.

NHSE school speakers to reach children & win coverage for 70th birthday

NHSE school speakers to reach children & win coverage for 70th birthday

NHS England is hoping to inspire schoolchildren to consider a career in the health service by sending TV doctors and senior staff to speak in schools.

WPP, Omnicom restructure agency set-ups for Johnson & Johnson

WPP, Omnicom restructure agency set-ups for Johnson & Johnson

Omnicom's Velocity and WPP's Neighborhood are new networks supporting J&J.

In brief: FTI takes on FT vet, Dacia hires Eulogy, consolidation at Hoover, CIPR allies with CBI

FTI takes on FT vet, Dacia hires Eulogy, Hoover sucks up agencies in UK consolidation, and more from PRWeek UK.

Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits

Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits

Protein World, the supplement company behind 2015's infamous 'beach body' ads has been ordered by the Advertising Standards Authority to change the name of one of its products and to cease claims about its effects.

Weber Shandwick creates new leadership roles in UK health and consumer

Weber Shandwick creates new leadership roles in UK health and consumer

The leaders of Weber Shandwick UK's consumer marketing and health practices have been promoted to more senior roles, while their respective deputies have been made MDs for London.

Opinion and features

The truth about the state of public relations degrees

The truth about the state of public relations degrees

This week brought disappointing reports that public relations degrees at Bournemouth University are shutting their doors.

It's important to celebrate the NHS at 70, but we must focus on the long-term plan

It's important to celebrate the NHS at 70, but we must focus on the long-term plan

The NHS' 70th 'birthday present' is an opportunity for healthcare comms professionals but there is no room for sentimentality, writes Incisive Health's Sarah Winstone.

Is PR ready to share? The employee ownership alternative to the agency model

Is PR ready to share? The employee ownership alternative to the agency model

Despite having some flagship proponents (John Lewis have been flying the flag since 1929), employee ownership uptake has, generally, remained confined to a few core sectors - notably professional services.

Helping PRs to PR: hiring a dedicated marketing resource makes perfect sense for agencies

Helping PRs to PR: hiring a dedicated marketing resource makes perfect sense for agencies

If anyone is going to be good at self-promotion, it's going to be a PR agency, right?

Is it time to welcome AI in as a creative partner for PR?

Is it time to welcome AI in as a creative partner for PR?

If approached right, artificial intelligence could be the creative assistant you wish you always had.

Is the Evening Standard selling positive coverage by the pound?

Is the Evening Standard selling positive coverage by the pound?

The allegation made by Open Democracy that the London Evening Standard is offering 'money can't buy' coverage in exchange for financial support of their campaigns breaks every rule in the link between business, journalism and politics: It changes the game.

Mock media interviews help companies decide on which executives sparkle - and which fade

Mock media interviews help companies decide on which executives sparkle - and which fade

More than ever, senior executives succeed as a result of their ability to transmit ideas and use words with impact.

Offer access, not a coffee: how PR pros can avoid the 'great unread' inbox

Offer access, not a coffee: how PR pros can avoid the 'great unread' inbox

As PRs we should know our stuff, know our contacts, know how to reach them, and know what makes their jobs easier.

Crisis comms: spare the CEO and let the brand take the strain

Crisis comms: spare the CEO and let the brand take the strain

Imagine reading a thriller set in the PR industry: crisis comms would be the most intriguing backdrop for the plot, as this is the closest PR gets to real human drama.

Recent healthcare people moves

Porter Novelli makes more senior UK hires amid leadership shake-up

Porter Novelli makes more senior UK hires amid leadership shake-up

Porter Novelli has made two further senior hires in the UK, following the appointment of two deputy MDs to jointly lead the London office and news that MD Fenella Grey is moving to a new chair role.

Porter Novelli names Jennifer Swint global president amid leadership shuffle

Porter Novelli names Jennifer Swint global president amid leadership shuffle

The Omnicom firm has also appointed MDs in four markets.

Which sectors spend the most on influencer marketing in the UK?

Which sectors spend the most on influencer marketing in the UK?

A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest growing.

PRWeek UK news editor to join health advisory body's comms team

PRWeek UK news editor to join health advisory body's comms team

PRWeek news editor Sam Burne James is to join the National Institute for Health and Care Excellence (NICE) as its digital media manager.