The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

In brief: New creative sector mentoring scheme, senior hire at GK Strategy, Virgin StartUp win for FullFat

In brief: New creative sector mentoring scheme, senior hire at GK Strategy, Virgin StartUp win for FullFat

Plus, care home operator appoints Springup, Canoe wins surf brand, Absolute Software makes Centropy its UK agency of record, and more in PRWeek UK.

Watch: Tiny poem on a pill highlights precision of fight against cancer

Watch: Tiny poem on a pill highlights precision of fight against cancer

Poet Laureate Simon Armitage (pictured) has written a poem micro-engraved onto a cancer pill to symbolise the work of a London-based research centre.

Edinburgh Fringe denies it banned women's health brand from campaigning at Festival

Edinburgh Fringe denies it banned women's health brand from campaigning at Festival

A row has broken out between Edinburgh Fringe Festival and women's health brand Elvie after the latter accused the Festival of banning its awareness campaign that includes a 19-ft, vagina-shaped blimp.

London agency wins national healthcare and pet charity briefs

London agency wins national healthcare and pet charity briefs

The PHA Group will drive awareness campaigns for national healthcare charity Sue Ryder, and pet charity Blue Cross.

Publicis Health creates two top roles in latest promotions round

Publicis Health creates two top roles in latest promotions round

Publicis Health has promoted two of its senior team-members to new pan-European roles, in a restructure at the top of the organisation.

Brexit stockpiling fears as EU calls for improved comms around medicine shortages

Brexit stockpiling fears as EU calls for improved comms around medicine shortages

Government bodies across Europe, including the Medicines and Healthcare Products Regulatory Agency in the UK, are being urged by the EU to improve the way medicines shortages are communicated to prevent stockpiling.

In brief: New fellows at CIPR and PRCA, Oracle expands, wins for Purple London, The Lifestyle Agency and KINC

In brief: New fellows at CIPR and PRCA, Oracle expands, wins for Purple London, The Lifestyle Agency and KINC

Medical tech company appoints ROAD, Oracle grows PR team, fashion briefs for Purple London and KINC, and more from PRWeek UK.

Former NHS comms chief sets up as freelance consultant

Former NHS comms chief sets up as freelance consultant

Chloe Watson has stepped down from her role as head of comms and engagement at North London Partners in Health and Care, which includes 28 NHS and local authority organisations, to go freelance.

Medical comms group announces UK expansion into bio-sciences heartlands

Medical comms group announces UK expansion into bio-sciences heartlands

Pharma and biotech comms agency Prime Global is to expand its UK operations by opening two new offices.

Highland Marketing poaches ex-NHS comms manager

Highland Marketing poaches ex-NHS comms manager

Experienced comms professional Jon Salmon has left Camden and Islington NHS Foundation Trust, where he was comms manager, to join health tech specialist Highland Marketing as an account director.

Reputation of big pharma suffering in the UK, research shows

Reputation of big pharma suffering in the UK, research shows

Less than one-third of UK patient groups rate the reputation of the pharma industry as good or excellent, according to a major report.

Watch: Oncology Institute relaunches with campaign to change perception

Watch: Oncology Institute relaunches with campaign to change perception

The Fundación Arturo López Pérez (FALP Oncology Institute) aims to challenge how people understand and approach cancer diagnosis with a new concept, the 'Metastasis of Love'.

Healthcare agency Publicis Resolute opens Singapore office

Healthcare agency Publicis Resolute opens Singapore office

Healthcare agency Publicis Resolute - the PR and medical education arm of Publicis Health - has expanded abroad for the first time by opening an Asia-Pacific regional office in Singapore.

The doctor will see you on your phone now: Survey says millennial GPs want more digital comms

The doctor will see you on your phone now: Survey says millennial GPs want more digital comms

A shift towards digital channels of communication between doctors and their patients, via mobiles and short films hosted on social media, is predicted by a survey of millennial GPs.

'Regulations are no bar to creativity', says new agency digital chief

'Regulations are no bar to creativity', says new agency digital chief

The highly regulated environment of healthcare comms should not place a limit on its creativity, according to 90TEN's new digital director.

Opinion and features

Three things a 97-year-old can teach us about influencers

Three things a 97-year-old can teach us about influencers

'What makes an influencer?' is a question that has been debated in our industry for some time, but what makes someone truly influential remains somewhat subjective.

It's dangerous to play it safe when pitching to existing healthcare clients

It's dangerous to play it safe when pitching to existing healthcare clients

Pitching to existing clients can offer up a dilemma for agencies; whether it's pitching to keep a client, for organic growth or putting together plans for a new budget cycle, agency leads can find themselves second guessing what the real ask is - sometimes contrary to the brief.

Warwick University's comms: If you don't put the safety of people first, you've failed

Warwick University's comms: If you don't put the safety of people first, you've failed

The Warwick 'group chat' scandal, the coverage and the commentary, is a tragic reminder of the distance we need to travel as an industry to raise the bar and fulfil our leadership potential.

Will the industry's London-bias thwart its future success?

Will the industry's London-bias thwart its future success?

London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.

Mental Wealth: four simple ways to get a handle on stress

Mental Wealth: four simple ways to get a handle on stress

Stress is now one of the most common causes of sickness leave from work, with Millennials in PR and comms one of the demographics most at risk.

NHSX & Alexa: A power couple, but with reputational pitfalls for both

NHSX & Alexa: A power couple, but with reputational pitfalls for both

NHSX announced its first big initiative late last week and they didn't go small - it's a partnership with Amazon's Alexa, the tech giant's AI-powered voice assistant.

If you want to run a campaign for good: be credible, be authentic and mean it

If you want to run a campaign for good: be credible, be authentic and mean it

This week we are celebrating the winners of the second Campaigns for Good Awards.

Am I dreaming big enough? Why are there so few female founders in the PRWeek Top150?

Am I dreaming big enough? Why are there so few female founders in the PRWeek Top150?

Whilst thrilled to be included in this year's PRWeek Top 150 list, a flippant insta post from Matthew Freud in which he joked about winning the annual tallest dwarf competition made me question the value of such an accolade.

The NHS comms gap: don't make promises about tech that the service might not be able to keep

The NHS comms gap: don't make promises about tech that the service might not be able to keep

As the NHS faces unprecedented challenges, it's more important than ever to effectively communicate the ongoing modernisation of its tech systems.

Recent healthcare people moves

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

New hires at Stone Junction, US baby-care brand hires Battenhall, beauty tool brand appoints Known, and more from PRWeek UK.

Golin picks Paul Parton as group chief strategy officer

Golin picks Paul Parton as group chief strategy officer

Parton has been leading Brooklyn Brothers as president since Golin acquired it in 2016.

WE Communications opens new office in Germany

WE Communications opens new office in Germany

WE Communications has opened a second German office, in Frankfurt, increasing its global footprint in continental Europe.

In brief: Pagoda hires ex-Scottish Parliament staffer, wins for Rooster, Launch, Flock and Seymour

In brief: Pagoda hires ex-Scottish Parliament staffer, wins for Rooster, Launch, Flock and Seymour

Insurance brand hires Launch, Rooster wins children's brand, rebrand at Tricker PR, plastic-free period brief for Seymour PR, and more from PRWeek UK.