The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant

UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.

Pagefield grows senior team in 'biggest recruitment drive' to date

Pagefield grows senior team in 'biggest recruitment drive' to date

Pagefield has bolstered senior ranks with the appointments of three partners, including former editor of The Sunday Express, Martin Townsend, and celebrity doctor, David Bull, PRWeek can reveal.

Case study: MHRA campaign bolsters awareness of #FakeMeds and smashes targets on behaviour change

Case study: MHRA campaign bolsters awareness of #FakeMeds and smashes targets on behaviour change

Fake medicine is a lucrative business for dodgy online retailers, which is why the Medicines and Healthcare Products Regulatory Agency (MHRA) decided to highlight the health risks to consumers with its hard-hitting #FakeMeds comms drive. It not only changed attitudes and behaviour, but also achieved an ROI of £125 for every £1 spent.

Avenir Global buys London creative healthcare agency

Avenir Global buys London creative healthcare agency

Avenir Global, the Canadian holding company that includes Axon and Madano in its network, has acquired London-based creative healthcare agency Cherry for an undisclosed sum.

'It's time for a quantum leap in our industry' - healthcare PR firm Synergy Vision rolls out four-day working week

'It's time for a quantum leap in our industry' - healthcare PR firm Synergy Vision rolls out four-day working week

Medical communications consultancy Synergy Vision is implementing a four-day working week without a reduction in pay.

Gilead names Michael Boyd VP of government affairs, policy

Gilead names Michael Boyd VP of government affairs, policy

Boyd has worked at AbbVie, Pfizer, and Schering-Plough.

Durex urges young people to have sex and save lives in earned media campaign

Durex urges young people to have sex and save lives in earned media campaign

Condom brand Durex has launched a new partnership with AIDS organisation (RED), urging people to 'Give A F**k' in an edgy new earned-media campaign, by Freuds, ahead of World AIDS Day 2018.

North East agency ramarketing expands into US on back of client wins

North East agency ramarketing expands into US on back of client wins

North East life sciences and pharmaceutical marketing and PR agency, ramarketing, is expanding into the US on the back of three client wins.

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Ex-Havas comms chief takes new role at WPP Health & Wellness International

Suzie Warner, former head of global comms for Havas Media Group, has joined WPP Health & Wellness network in the new role of head of communications.

Huntsworth Health's Evoke to acquire market access firm Navience

Huntsworth Health's Evoke to acquire market access firm Navience

Evoke parent company Huntsworth paid $24 million for the agency.

Brands2Life launches health and wellbeing practice

Brands2Life launches health and wellbeing practice

Emily Thomas, former senior communications manager at pharma giant Bayer, has been appointed managing director of a new health and wellbeing practice at Brands2Life, the agency announced today.

MHP to advise on health and retail PR for tech firm Virtualstock

MHP to advise on health and retail PR for tech firm Virtualstock

UK technology company Virtualstock, which is helping the NHS and retailers including John Lewis, Argos and Sainsbury's on digital matters, has appointed MHP as its retained health and retail PR adviser.

New Silver Buck agency to 'disrupt' health tech PR

New Silver Buck agency to 'disrupt' health tech PR

Two former directors of the Healthcare Information and Management Systems Society (HIMSS) have founded a PR and marketing agency dedicated to healthcare technology.

Cello Health hires Jo Taylor to lead corporate affairs

Cello Health hires Jo Taylor to lead corporate affairs

Cello Health Communications has appointed experienced pharma comms executive Jo Taylor as head of corporate affairs.

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Ketchum launches Vital Health, analytics-driven services for healthcare clients

Vital Health is driven by Ketchum's new analytics tool, Vital Diagnostics.

Opinion and features

Parental leave: let's not judge the different choices mums and dads make

Parental leave: let's not judge the different choices mums and dads make

Maternity leave. Paternity leave. Parental leave. They're all the same, right?

PR is in urgent need of a strong, independent research sector

PR is in urgent need of a strong, independent research sector

The relationship between PR and research has always been controversial.

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.

The 'overtime epidemic' in PR is a myth

The 'overtime epidemic' in PR is a myth

The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.

PR agencies rebranding as PR agencies - please stop

PR agencies rebranding as PR agencies - please stop

I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.

Why immersive technology will transform communications across sectors

Why immersive technology will transform communications across sectors

Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.

'It's our role as industry leaders to be wide-eyed and build new things' - PR's next top model

'It's our role as industry leaders to be wide-eyed and build new things' - PR's next top model

In the wake of Martin Sorrell's claim that unification of brand services is the future, why does the PR industry insist on swimming in its own lane instead of leading the revolution?

We let PR become a dirty word, now we are paying the price

We let PR become a dirty word, now we are paying the price

Last month, M&C Saatchi PR announced it was rebranding to M&C Saatchi Public Relations.

Every PR and comms leader needs a coach, especially the ones flying solo

Every PR and comms leader needs a coach, especially the ones flying solo

"People join companies, but leave managers" - this is at the heart of why every leader needs a coach.

Recent healthcare people moves

Movers and shakers: 15 of the biggest appointments and departures in 2018

Movers and shakers: 15 of the biggest appointments and departures in 2018

We've seen a plethora of people moves this year, with some iconic industry figures making way. Here are 15 PR and comms hires and fires that really shook up the industry.

Octopus chairman Sandy Purewal departs to launch tech start up

Octopus chairman Sandy Purewal departs to launch tech start up

Octopus Group co-founder and executive chairman Sandy Purewal is leaving the tech PR agency to start a healthcare tech firm called Superfied, PRWeek has learned.

NHS leadership body appoints director of comms to help communicate 10-year plan

NHS leadership body appoints director of comms to help communicate 10-year plan

The NHS Confederation has named Daniel Reynolds as its new director of comms, with a remit to support healthcare leaders in delivering the service's 10-year plan.

Health trust comms chief moves to NHS Improvement role

Health trust comms chief moves to NHS Improvement role

Career NHS comms specialist Jack Adlam has been appointed head of comms for the Midlands and East region at NHS Improvement.