The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

'Smear Word' campaign for Roche aims to break taboos and save lives

'Smear Word' campaign for Roche aims to break taboos and save lives

An all-female team at Mind+Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test.

Exclusive: Pegasus veterans launch hybrid healthcare agency

Exclusive: Pegasus veterans launch hybrid healthcare agency

Former Pegasus heavyweights Jo Spadaccino and Stuart Hehir have today launched healthcare agency Stirred, PRWeek can reveal.

Britons least patriotic towards UK COVID-19 vaccines, study shows

Britons least patriotic towards UK COVID-19 vaccines, study shows

The British public are far less patriotic than other nationalities regarding homegrown COVID-19 vaccines and place safety first, according to a major study by Grayling into perceptions of pharma companies shown exclusively to PRWeek.

GCI Health opens 'first specialist comms team' in the Middle East

GCI Health opens 'first specialist comms team' in the Middle East

GCI Health has established its first office in the Middle East, the agency announced today.

Exclusive: New leadership line-up at 90Ten following departure of founders

Exclusive: New leadership line-up at 90Ten following departure of founders

90Ten has promoted Claire Long and Sabrina Gomersall to the role of joint managing directors, following the departure of the healthcare agency’s co-founders, and has appointed a social strategy director.

‘Russian’ PR firm offered influencers money to discredit Pfizer vaccine

‘Russian’ PR firm offered influencers money to discredit Pfizer vaccine

A PR agency with reported links to Russia offered European influencers money to discredit the Pfizer vaccine to their followers on social media channels.

Syneos Health hires agency founder and bio-sciences specialist for senior roles

Syneos Health hires agency founder and bio-sciences specialist for senior roles

Syneos Health has appointed former agency founder Helen Pope as a senior director and Helen Sullivan as a senior account director.

Ex-Pegasus veteran joins Hill+Knowlton health team

Ex-Pegasus veteran joins Hill+Knowlton health team

Laura Cook has been hired by Hill+Knowlton Strategies as an associate director in its health and wellness team, joining from Pegasus – now part of Mind+Matter – after nearly 15 years with the agency.

Health Unlimited acquires specialist agency with expertise in pharmacoeconomics

Health Unlimited acquires specialist agency with expertise in pharmacoeconomics

Health Unlimited has bought medical-education and comms consultancy Strategen for an undisclosed sum.

Japanese company acquires UK healthcare agency

Japanese company acquires UK healthcare agency

Global healthcare business M3 has acquired Leeds-based ONEHealth Communications for an undisclosed sum.

Code of conduct launched to safeguard wellbeing of comms professionals

Code of conduct launched to safeguard wellbeing of comms professionals

Allegory, Cirkle, Smarts and 23red are among the agencies backing a code of conduct, launched today, that is intended to improve the wellbeing of people working in comms and advertising.

Reputation and morale: pharma firm's UK head of corporate comms reveals legacy of the pandemic

Reputation and morale: pharma firm's UK head of corporate comms reveals legacy of the pandemic

Agency leaders and the UK head of corporate comms one of the world’s biggest pharma firms have given a frank insight into the threats and opportunities posed by the pandemic, at a roundtable hosted by PRWeek and WE Communications.

Big brands join public health body push for employers to promote COVID-19 vaccine to staff

Big brands join public health body push for employers to promote COVID-19 vaccine to staff

Public Health England has released an employer toolkit in an attempt to get businesses and organisations across the country to roll out internal comms campaigns promoting COVID-19 vaccinations, with some of the UK's biggest brands pledging support.

YouTube and NHS tie up to combat vaccine hesitancy among UK youth

YouTube and NHS tie up to combat vaccine hesitancy among UK youth

Thirteen per cent of young people are hesitant about getting vaccinated.

ZPB appoints NHS executives to strengthen advisory board

ZPB appoints NHS executives to strengthen advisory board

Healthcare agency ZPB Associates has appointed three NHS executives as senior advisors, including the health service’s former COO, Sir Neil McKay.

Opinion and features

Father’s Day: I’ve been bringing up two ‘babies’ and there have been plenty of tantrums

Father’s Day: I’ve been bringing up two ‘babies’ and there have been plenty of tantrums

Last year, at 2.29am, I became a dad for the first time, but it was the second time that year I had created something new.

A link between contracts for agencies and their net zero plans has been made – and it’s here to stay

A link between contracts for agencies and their net zero plans has been made – and it’s here to stay

Any agency leaders who thought they didn’t need to worry about climate action will have had something of a shock last week.

The 'summer of recovery' presents an extra challenge for NHS comms

The 'summer of recovery' presents an extra challenge for NHS comms

As the national COVID-19 vaccination programme continues apace, the NHS must beware the risk of a reputation gap as it works to resolve the backlog of treatment for other conditions that built up during the pandemic

Ghosted, paid late, misrepresented: the client/agency relationship is at its lowest ebb

Ghosted, paid late, misrepresented: the client/agency relationship is at its lowest ebb

There isn’t an agency out there that hasn’t had a rough ride with a client at some point, but post-pandemic (if one can even call this 'post') the tide seems to have turned toward an even tougher stance with agencies.

Vaccines and mental health loom large on horizon for health comms this summer

Vaccines and mental health loom large on horizon for health comms this summer

Healthcare comms has never had a higher profile than over the past year, but as the messaging shifts, what are the next priorities for the sector?

Six ways healthcare comms professionals can be more ambitious on women’s health

Six ways healthcare comms professionals can be more ambitious on women’s health

The pandemic has taken a disproportionate toll on the lives of women, so how can we, as comms professionals, ensure that health is not part of the predicted generation of progress lost among women?

A Pride campaign by a bunch of straight people? Sure, Jan

A Pride campaign by a bunch of straight people? Sure, Jan

I don't want to be 'that guy' complaining about Pride campaigns – I'm in awe of brands that get it right and I don't want to shame anyone into wanting to show support, but…

Videoconferencing has been a lifeline, not a curse, for the industry – let’s keep it

Videoconferencing has been a lifeline, not a curse, for the industry – let’s keep it

Zoom fatigue has taken its toll over the past 12 months, with the hours spent at screens straining eyes and draining hearts, but, as the world begins to open up, evidence is rapidly amassing that business as usual will look very different in the future.

The tricky internal and corporate comms challenge of jabs for jobs

The tricky internal and corporate comms challenge of jabs for jobs

With light at the end of the lockdown tunnel, we now know we’ll need some kind of COVID-19 ‘vaccine certificate’ to go on a foreign holiday (remember those?), but not to huddle in a wet pub garden with five friends.

Recent healthcare people moves

Ogilvy PR appoints Lisa Bright, Charlotte Tansill to C-level roles

Ogilvy PR appoints Lisa Bright, Charlotte Tansill to C-level roles

Charlotte Tansill will be the firm’s global chief strategy officer while Lisa Bright will serve as the WPP firm’s global chief creative officer for its PR function.

Shelter hires campaigns, policy and communications director

Shelter hires campaigns, policy and communications director

Former Amnesty International marcomms director Osama Bhutta has joined Shelter to lead campaigns, policy and comms.

Ogilvy UK PR leader Matt Buchanan takes up global role

Ogilvy UK PR leader Matt Buchanan takes up global role

Matt Buchanan has been appointed to the new post of global head of consumer PR, PRWeek has learned.

Former Unlimited Group Comms CEO Nick Clark joins Publitek

Former Unlimited Group Comms CEO Nick Clark joins Publitek

Nick Clark, former chief executive of Unlimited Group's Communications division, has joined Next 15 as CEO of Publitek, its b2b/tech comms and marketing agency.