The emotional, rather than financial, rewards of care work are at the heart of a new push by the government to tackle a severe shortage of staff.
A tender document released by Public Health England (PHE) has outlined a two-year marketing contract that will be worth £500,000 and aims to build on the success of campaigns such as 'Change4Life' and 'Rise above'.
Drug and alcohol rehab company Help Me Stop has appointed health and education specialist Salix & Co as its retained UK PR agency, following a competitive pitch.
The agency will help the Irish company roll out an eye-disease treatment.
Cello Health Communications and Forster Communications are working together on a new joint venture offering pharma clients a sustainability-based comms package by helping them take the lead on developing profit with purpose.
Kristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations - next month.
A major behaviour-change campaign launched by NHS England this week urges people with minor medical problems to see their local pharmacist for advice rather than a doctor in the first instance.
Aldi's Adam Zavalis had held role at supermarket since 2013.
Self-styled 'online doctor' Zava, has appointed Third City as its UK PR agency, following a competitive pitch, PRWeek can reveal. The agency has also picked up a financial services provider.
Nova Laboratories has been reprimanded by the Medicines and Healthcare Products Regulatory Agency for breaking the rules over the marketing of unlicensed medicines.
Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene's eggcellent campaign.
Brighton-based health and social care agency On The Level PR has completed a rebranding exercise which began last year, carried out by web design and marketing firm Isev.
Health, energy and digestive products manufacturer BBI Healthcare has appointed Brands2Life following a brand refresh.
WA Health has hired a new associate director and announced its win of the government affairs brief for Bayer's cardiovascular treatment.
Appropriately for an event held over Valentine's Day, PRWeek's inaugural PharmaComms event reflected its audience's ongoing love affair with social media.
It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.
Regulation vs creativity, health tech and why the sector is meaningful: Inside the mind of WPP's international health leader
More than 1,000 people report to Claire Gillis, international head of WPP's health practice, in a role which involves pulling together the company's health agencies to offer integrated solutions. In an interview with PRWeek, she talks about why stringent regulations should be no barrier to creativity, the impact of health tech on the sector and her motivation for working in healthcare.
Recruiting and retaining talent tops the charts of challenges facing PR agencies and in-house communication departments across all sectors.
So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.
Throughout 2018 plastic waste embedded itself deeply in the public consciousness, thanks to efforts of environmental campaigners and programmes such as the BBC's Blue Planet II.
We fully support the call to action for the NHS locally that their implementation plans must be developed with input from the public, patients and, crucially, the people who work on the frontline.
It is regularly said that we live in an era when businesses are more closely scrutinised than ever.
It's been a year since I've left my little munchkins at home and returned to work after 10 months of maternity - how time flies.
AM - Corporate Comms/Public Affairs/B2B - Healthcare Focus Fresh Connect London
Digital Health Advisor - SAM Level (Leading Strategic Communications Consultancy) Lee-Roberts Search London (Central), London (Greater)
Account Director, Healthcare - Geneva Office (Leading Network Firm) Lee-Roberts Search Geneva, Canton of Geneva (CH)
Director, Healthcare - Major Account / Enormous scope (Global Network Firm) Lee-Roberts Search London (Central), London (Greater)
Senior Account Executive - Health Comms, Policy & Public Affairs (Top 10 UK Consultancy) Lee-Roberts Search London (Central), London (Greater)
Frankie Cory has resigned as chief executive of Mischief PR after five years at the agency, PRWeek can reveal.
In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield
MSL wins UK's second largest online estate agency, Gonzalez returns to Prosek, Barry's Bootcamp hires Manchester agency, and more from PRWeek UK.
4media group has appointed Edelman's former finance director Iain Pratt as group CFO as it completes the transition of merging 4media relations into the group.
ASDA'A BCW has announced a number of new hires at the helm of its Middle Eastern operations as it eyes up its regional expansion, with a strong focus on the Saudi Arabia market.