The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Patient advocacy the focus for promoted MHP health team director

Patient advocacy the focus for promoted MHP health team director

MHP has promoted Jonathon Sheppard to director, as part of a series of changes to strengthen its health offering.

Outgoing NHS comms director demands more support for staff

Outgoing NHS comms director demands more support for staff

Antony Tiernan, director of communications for improvement and development at NHS England and NHS Improvement, says more help is needed for comms professionals working in the NHS.

Edelman wins Bronze in Cannes Pharma Lions

Edelman wins Bronze in Cannes Pharma Lions

Impact Porter Novelli in Dubai was credited for PR for the Print & Publishing Grand Prix.

'I felt like he was a predator': Exclusive sexual harassment survey lifts the lid on abuse in PR industry

'I felt like he was a predator': Exclusive sexual harassment survey lifts the lid on abuse in PR industry

Respondents to a survey on sexual harassment in the PR and comms industry report abuse by agency chiefs, senior staff and clients; with incidents taking place on work trips and at awards ceremonies, while those on the receiving end criticise those in charge for covering it up.

Health experts criticise tobacco-industry-funded foundation over PR spend

Health experts criticise tobacco-industry-funded foundation over PR spend

The Foundation for a Smoke-Free World, funded by Philip Morris International (PMI), is under fire by experts for spending significantly more on communications than research.

Pharma industry campaign targets the public and decision-makers

Pharma industry campaign targets the public and decision-makers

The Association of the British Pharmaceutical Industry (ABPI) has launched a three-month campaign to promote the benefits of medicines.

Agency demonstrates healthcare credentials to win disabled children's charity account

Agency demonstrates healthcare credentials to win disabled children's charity account

Newlife - the Charity for Disabled Children has appointed The PHA Group as its first retained PR agency, starting work on the account this month.

'Not So Simple' cancer campaign focuses on the impact of treatment

'Not So Simple' cancer campaign focuses on the impact of treatment

Jo's Cervical Cancer Trust has launched a campaign highlighting the trauma experienced by people told they have abnormal cells after a cervical cancer test, to raise awareness of the need for greater support.

Exclusive: Private health app appoints third PR agency in three years

Exclusive: Private health app appoints third PR agency in three years

Push Doctor, an app that allows people to pay to see doctors via a video call, has appointed healthcare comms specialist ZPB Associates as its retained PR agency, PRWeek can reveal.

LAS appoints comms chief with mission to empower staff and build partnerships

LAS appoints comms chief with mission to empower staff and build partnerships

London Ambulance Service (LAS) has appointed Antony Tiernan, one of the architects of the successful NHS 70th birthday celebrations, as its director of comms and engagement.

Kicking the habit: Most large agencies swear off e-cigarette clients

Kicking the habit: Most large agencies swear off e-cigarette clients

Many firms' policies put little to no daylight between vaping and Big Tobacco.

High street giants Superdrug and The Perfume Shop launch review

High street giants Superdrug and The Perfume Shop launch review

Pharmacy and cosmetics retailer Superdrug and sister company The Perfume Shop have begun a review of PR and comms agencies, PRWeek can reveal.

Huntsworth Health's London-based CCO takes on group strategy role

Huntsworth Health's London-based CCO takes on group strategy role

Huntsworth has promoted chief commercial officer Annabelle Sandeman to global head of commercial strategy, in a further sign the marcomms group is focusing heavily on its health business.

Case study: Local authority makes a media splash after reducing childhood obesity

Case study: Local authority makes a media splash after reducing childhood obesity

Leeds became headline news at the start of this month, with a series of headlines across print, online and broadcast media on the fact that the city had become the first in Britain to reduce its childhood obesity rate.

Shakespeare writes the script for cancer campaign aimed at men

Shakespeare writes the script for cancer campaign aimed at men

The words of the Bard are being combined with emotive real-life stories of men with prostate cancer in a drive to raise the profile of a disease that kills one man every 45 minutes.

Opinion and features

'The special attention - and career prospects - ended when I told him I had a new boyfriend'

'The special attention - and career prospects - ended when I told him I had a new boyfriend'

A low point in my career was being warned before an evening event that a client I was hosting was "a bit handsy".

Trump doesn't want the NHS - he wants more access for US pharma

Trump doesn't want the NHS - he wants more access for US pharma

While visiting London last week, President Trump made a splash by seeming to suggest that the NHS was of interest to the US as part of a potential post-Brexit trade agreement.

What does the modern PR professional look like in 2019?

What does the modern PR professional look like in 2019?

It is time for PR pros to upskill and improve their understanding of digital marketing in order to survive as an industry.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

Communications is the lifeblood of health disruption

Communications is the lifeblood of health disruption

Everywhere we look, our world is being transformed by disruptive innovation.

Time for the industry to act on climate change and learn from its best spokeswoman

Time for the industry to act on climate change and learn from its best spokeswoman

On a day when teenagers inspired by climate change activist Greta Thunberg go on strike from lessons to bring attention to the gravity of the issue, two commentators give their views on how the industry should change.

The overarching issue with mental health in the industry is a lack of education

The overarching issue with mental health in the industry is a lack of education

On reflection, I probably had mental health issues during my childhood, but the first time I really became aware I was mentally ill was when I was 17.

How to help a colleague struggling with their mental health

How to help a colleague struggling with their mental health

Engine's Emma Honeybone discusses her experiences of mental-health difficulties and offers suggestions for those wanting to support colleagues.

It takes great comms to bring the worlds of health and tech together

It takes great comms to bring the worlds of health and tech together

These days health tech and data companies face two big problems.

Recent healthcare people moves

Senior Cabinet Office staffer takes charge of GREAT campaign

Senior Cabinet Office staffer takes charge of GREAT campaign

Claire Pimm, deputy director for campaigns, insight and evaluation at the Prime Minister's Office and Cabinet Office, has been appointed interim director of the 'GREAT Britain' campaign.

Hospice UK appoints new campaigns and comms director

Hospice UK appoints new campaigns and comms director

The national charity for hospice care in the UK has hired Sarah West (pictured) from Plan International UK to begin her new role at the end of the month.

In brief: Reputation firm launches in London, Clearbox takes flexible working to next level, Stagecoach appoints agency

In brief: Reputation firm launches in London, Clearbox takes flexible working to next level, Stagecoach appoints agency

Wins for Speed Communications and Tangerine, new hires at The PC Agency, and more from PRWeek UK.

Instinctif names youngest managing partner amid promotions

Instinctif names youngest managing partner amid promotions

International business communications consultancy, Instinctif Partners, has made two managing partner promotions in its UK business.