The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Exclusive: MPs' health priorities survey is a boost for prevention campaigns but a challenge for pharma

Exclusive: MPs' health priorities survey is a boost for prevention campaigns but a challenge for pharma

A survey of MPs' attitudes to health-funding priorities, which shows a shift towards prevention and away from new medicines, could herald a golden age for behaviour change campaigns while pharma firms struggle to be heard.

Case study: ABPI #ValuingMedicine campaign tackles negative perceptions of the sector

Case study: ABPI #ValuingMedicine campaign tackles negative perceptions of the sector

Frustration within the industry over factually inaccurate reporting prompted the Association of the British Pharmaceutical Industry (ABPI) to mount a fightback against negative preconceptions about big pharma.

Regional health bosses launch campaign to boost take-up of out-of-hours appointments

Regional health bosses launch campaign to boost take-up of out-of-hours appointments

Health bosses have unveiled a campaign to increase the number of people seeking medical advice in the evenings and at weekends, by promoting the fact that doctors can be seen outside normal office hours.

Cello Health merges research arms

Cello Health merges research arms

Breaking Blue Research, which includes the NHS among its clients, has been brought together with Cello Health Insight, the group’s business insights and analytics division.

Mental health charity's campaign urges people to bring their 'whole selves' to work

Mental health charity's campaign urges people to bring their 'whole selves' to work

Employers across the country are being targeted in a new campaign by Mental Health First Aid (MHFA) England to encourage people to be open and honest about themselves in the workplace.

Hill+Knowlton Strategies and PRWeek Middle East host behavioural science event

Hill+Knowlton Strategies and PRWeek Middle East host behavioural science event

Join global PR agency Hill+Knowlton Strategies at its inaugural behavioural science event in the Middle East.

Exclusive: Pharma firm exploited patient group to lobby NHS for drug approval

Exclusive: Pharma firm exploited patient group to lobby NHS for drug approval

Actelion Pharmaceuticals UK is a major donor to a patient charity, the Pulmonary Hypertension Association UK (PHA UK), which successfully lobbied for NHS approval of one of the firm's drugs, PRWeek can reveal.

Case study: Every Breath Counts campaign

Case study: Every Breath Counts campaign

A comms programme fuelled by innovative social-media content contributed to the success of the first global forum on childhood pneumonia, which took place in Barcelona last month.

Healthcare agency launches with tinnitus campaign and House of Lords debate

Healthcare agency launches with tinnitus campaign and House of Lords debate

Former Slimming World corporate PR director Leigh Greenwood has launched specialist agency Evergreen PR with a campaign that led to tinnitus being highlighted in the Lords last week.

Hanover creates comms career programme in memory of founder

Hanover creates comms career programme in memory of founder

Hanover Health is launching a tailored careers programme for PR professionals seeking to specialise in the healthcare sector, it announced today.

Senior leaders unveil a blueprint for the future of NHS comms

Senior leaders unveil a blueprint for the future of NHS comms

A major programme by NHS comms directors, with input from experts at Henley Business School, is being undertaken to overhaul the way comms is conducted and evaluated in the NHS, PRWeek can reveal.

Hanover launches coronavirus crisis comms team

Hanover launches coronavirus crisis comms team

Hanover Communications has launched a dedicated coronavirus crisis comms team.

Coronavirus: Keep calm and carry on?

Coronavirus: Keep calm and carry on?

What began as a handful of cases of pneumonia in Wuhan City - in China's Hubei Province - less than a month ago, is now a major health emergency and a critical comms challenge, as global, public and private sector organisations seek to strike the balance between keeping people informed and avoiding panic.

Exclusive: ABPI appoints pharma and healthcare comms veteran to lead government affairs

Exclusive: ABPI appoints pharma and healthcare comms veteran to lead government affairs

The Association of British Pharmaceutical Industries (ABPI) has appointed Alan Maine to lead its government affairs output.

Exclusive: Porter Novelli appoints second-in-command to UK healthcare team

Exclusive: Porter Novelli appoints second-in-command to UK healthcare team

Amber Tovey, former managing director, health, at Burson Marsteller, has been appointed business director of Porter Novelli's health team in London, the agency told PRWeek.

Opinion and features

The problem with growth is that it’s a vicious circle

The problem with growth is that it’s a vicious circle

“I have a problem with growth.” Yes, lots of agency founders have said this before, but I don’t mean the problem you think.

Why Black Twitter matters for brands

Why Black Twitter matters for brands

Twitter is great and all, but have you ever heard of Black Twitter?

The pharma sector must heed the NHS’s warning shot over patient group transparency

The pharma sector must heed the NHS’s warning shot over patient group transparency

As the health sector seeks to navigate the competing interests of the industry, regulators, payors, patients and the groups that represent them, it must also balance these against the broader societal need to provide access to healthcare in the context of limited resources.

'We had a few awkward phone calls with Shutterstock' - Behind the Campaign with Cold Turkey for Zava

'We had a few awkward phone calls with Shutterstock' - Behind the Campaign with Cold Turkey for Zava

How did a campaign to raise awareness of porn-induced erectile dysfunction become a Christmas hit? Third City's Tabby Haysom and Victoria Mayman give the lowdown.

I welcome competition for BBC Radio 4 because it's good for our industry

I welcome competition for BBC Radio 4 because it's good for our industry

Like millions of people across the UK, I love a bit of Radio 4 in the morning.

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

To appropriate the popular Love Island term, agencies often see an RFP hit their inbox and get excited about working with a brand they think is their 'type on paper'.

Are corporate comms directors the key to making firms live up to their environmental promises?

Are corporate comms directors the key to making firms live up to their environmental promises?

Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.

Coronavirus: Lessons can be drawn from SARS when using comms to assist health policy

Coronavirus: Lessons can be drawn from SARS when using comms to assist health policy

The terrifying coronavirus outbreak, with its epicentre in China, reminds me of my time living in Asia at the time of SARS.

What does the departure of senior women in the industry say to the next generation of female leaders?

What does the departure of senior women in the industry say to the next generation of female leaders?

Another new year and another raft of departures and new beginnings announced in agencyland; no real surprises there, as it is the season.

Recent healthcare people moves

WE Communications hires Citypress director

WE Communications hires Citypress director

WE Communications has appointed Citypress reputation and crisis director Patrick Tooher to expand its corporate comms offering.

Movers & Shakers: Madano, Npower, ICO, NSPCC, Markettiers, 4media group and more

Movers & Shakers: Madano, Npower, ICO, NSPCC, Markettiers, 4media group and more

PRWeek's weekly roundup of industry hires, departures and promotions.

Markettiers hires NHS veteran Rachel Royall and travel expert Paul Nelson

Markettiers hires NHS veteran Rachel Royall and travel expert Paul Nelson

Broadcast PR specialist Markettiers4DC has appointed NHS veteran Rachel Royall and World Travel Market’s Paul Nelson to lead new healthcare and travel divisions, respectively.

Madano appoints head of healthcare from MSL

Madano appoints head of healthcare from MSL

Strategic communications and insights consultancy Madano has appointed Katy Compton-Bishop as the new head of healthcare. Compton-Bishop joins from MSL.