The latest healthcare & pharma PR news, opinion & features.
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News and news analysis

Fake news jeopardising chances of COVID-19 vaccine success, study warns

Fake news jeopardising chances of COVID-19 vaccine success, study warns

A 'substantial' number of people accept Covid-19 conspiracy theories and are less likely to comply with public health measures or get vaccinated against the virus as a result, a major new study has concluded.

Female twist on 'Movember' wins early campaign coverage

Female twist on 'Movember' wins early campaign coverage

Abbey Clancy is among a host of personalities fronting this year's Movember campaign, which launched on Monday.

Ex-Pegasus duo launch healthcare agency

Ex-Pegasus duo launch healthcare agency

Chris Webb, a former director at Pegasus, and Neil Sparks, the agency’s ex-head of design and creative services, have launched their own consultancy: Twelve.

Start-up agency Intent Health wins mental health clients

Start-up agency Intent Health wins mental health clients

Intent Health has added mental health social enterprise InsideOut and wellbeing app FormScore to its initial client roster, the agency has announced.

Stars front public health campaign urging people to see GP during the pandemic

Stars front public health campaign urging people to see GP during the pandemic

Gordon Ramsay, Dame Emma Thompson and Nadiya Hussain are among celebrities taking part in a campaign by NHS England, NHS Improvement and Public Health England (PHE) to encourage people who are worried about their health to see a doctor.

Janssen depression campaign refreshed for WMHD as agency partner repackages health offer

Janssen depression campaign refreshed for WMHD as agency partner repackages health offer

Pharma firm Janssen has refreshed its ongoing ‘Breaking depression’ campaign ahead of World Mental Health Day this Saturday as its agency partner announced that it had repackaged its health offer under the Langland brand.

'Industry first' as WPP Health teams up with academic society to deliver patient-centred comms

'Industry first' as WPP Health teams up with academic society to deliver patient-centred comms

WPP Health Practice has announced a partnership with the European Society for Person Centered Healthcare (ESPCH), in a reciprocal arrangement to benefit both organisations.

Axon taps into pharma's sustainability focus with fresh offering

Axon taps into pharma's sustainability focus with fresh offering

Medical comms and healthcare agency Axon – part of the Avenir Global group – has moved to capitalise on the sustainability agenda with a new offer for its healthcare and pharma clients.

Makara Health hires ex-creative chief at FCB Health

Makara Health hires ex-creative chief at FCB Health

Neil Padgett, former managing director, creative, at FCB Health, has been appointed creative director at Salisbury-based Makara Health.

Engine - MHP Health boosts senior team with hires from BCW, Incisive and ViiV

Engine - MHP Health boosts senior team with hires from BCW, Incisive and ViiV

Engine - MHP Health has appointed two associate directors and a digital director after reporting growth of more than 20 per cent and winning new pharma clients.

NHS Digital's campaigns chief departs for local Trust

NHS Digital's campaigns chief departs for local Trust

Lorna Branton, NHS Digital’s head of media and campaigns, is to take up a new role at the Sherwood Hospitals NHS Foundation Trust in Nottinghamshire.

Ex-health minister and former financial regulator chair join GK Strategy

Ex-health minister and former financial regulator chair join GK Strategy

Former Conservative MP and health minister Alistair Burt and ex-Financial Conduct Authority (FCA) chair John Griffith-Jones have joined GK Strategy, the public affairs agency has announced.

Ex-Portland health chief makes statement of intent with agency launch

Ex-Portland health chief makes statement of intent with agency launch

Portland’s former health chief, Dr Jane Brearley, has announced the launch of her diversity-focused agency Intent Health, PRWeek can exclusively reveal.

COVID-19 briefing: How can healthcare comms help the public make sense of the science?

COVID-19 briefing: How can healthcare comms help the public make sense of the science?

The Government’s top scientific advisers delivered a sobering assessment of the likely rise in coronavirus cases during a televised Downing Street briefing yesterday.

Former Packer Forbes MD joins virtual health agency

Former Packer Forbes MD joins virtual health agency

Joella Melville, a former managing director at Packer Forbes, has been appointed as a senior director at 67Health, a year after the virtual agency was established.

Opinion and features

Is that ‘on background’ or ‘on the record’? How to use these terms with journalists

Is that ‘on background’ or ‘on the record’? How to use these terms with journalists

Companies sometimes find themselves in a muddle over the use of ‘on background’ interviews, so what does it mean and when should it be used?

Telling a story of growth and cuts may be the ultimate internal comms challenge

Telling a story of growth and cuts may be the ultimate internal comms challenge

Many organisations are wrestling with this problem: when a rebuild strategy is contingent on cuts, how does one communicate this dichotomy internally?

'We created the first lollipop that can save lives' – Behind the Campaign, with Life Lolli

'We created the first lollipop that can save lives' – Behind the Campaign, with Life Lolli

The Life Lolli campaign has won many plaudits – and accolades, including several PRWeek Global Awards and Purpose Awards wins. We hear from Jana Brüss, PR consultant at Ketchum Germany, and Marei Wilke, client service director at BBDO Germany.

Click-bait stories are bad news for readers, the PR industry and its clients

Click-bait stories are bad news for readers, the PR industry and its clients

I read an article about how a fire had devastated the Moria migrant camp on Lesbos.

Can we learn from Cambridge Analytica’s use of data despite its unethical approach?

Can we learn from Cambridge Analytica’s use of data despite its unethical approach?

Cambridge Analytica: a household name these days, albeit for all the wrong reasons.

Can you have a killer PR career despite having a killer problem?

Can you have a killer PR career despite having a killer problem?

Do you know how easy it is to develop a drinking or substance abuse problem in the UK PR industry? Pretty bloody easy.

Don’t stop at BLM; it’s time comms professionals used their budgets to act on Islamophobia too

Don’t stop at BLM; it’s time comms professionals used their budgets to act on Islamophobia too

With an increasingly socially aware customer base, communications professionals are uniquely positioned to help their employers and clients respond to the growing clamour for a fair, equal and tolerant society.

Purpose Awards EMEA 2020: Healthcare winners

Purpose Awards EMEA 2020: Healthcare winners

The winners of this year's Purpose Awards EMEA – from PRWeek, Campaign and Third Sector – have been revealed. Here we round up all the winning campaigns with a healthcare dimension.

Change is constant in this pandemic, so our priority must be to help our clients navigate this – but how?

Change is constant in this pandemic, so our priority must be to help our clients navigate this – but how?

The COVID-19 outbreak has accelerated growth in many areas. Those of us agency-side in healthcare comms have had to innovate rapidly.

Recent healthcare people moves

‘Scaling a PR business during COVID-19 has been a whirlwind’ – Lynn PR founder

‘Scaling a PR business during COVID-19 has been a whirlwind’ – Lynn PR founder

One of PRWeek’s 'agencies to watch in 2020', Lynn PR has scaled impressively during the coronavirus crisis, but for founder Shayoni Lynn the experience has been surreal.

Movers & Shakers: Virgin Group, Don't Cry Wolf, Yorkshire Building Society, Engine and more

Movers & Shakers: Virgin Group, Don't Cry Wolf, Yorkshire Building Society, Engine and more

PRWeek's weekly roundup of industry hires, departures and promotions.

Finn Partners promotes Brighter Group founder Debbie Flynn to lead global travel arm

Finn Partners promotes Brighter Group founder Debbie Flynn to lead global travel arm

Finn Partners has promoted Debbie Flynn, formerly managing partner of Finn Travel Europe, to global travel practice leader.

Kindred hires creative chief from BBH and appoints business director

Kindred hires creative chief from BBH and appoints business director

PR agency Kindred has announced two senior hires: a creative chief joining from advertising agency Bartle Bogle Hegarty (BBH), and a business director formerly at Golin.