The latest healthcare and pharma PR news, opinion and features.

'Weetabix ‘n’ Beanz', Frank for Weetabix

PRWeek UK Awards Winners 2021: Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

This award goes to Frank for Weetabix, for communicating a simple concept, 'cleverly planned and fantastically executed' on a relatively small budget.

News & analysis

Healthcare comms briefs: EPHA, 'friendly benches' for loneliness, Ovid Health

Healthcare comms briefs: EPHA, 'friendly benches' for loneliness, Ovid Health

PRWeek's round-up of the latest people moves, account wins and new campaigns in healthcare comms.

Hanover Health promotes three to deputy managing director after strong growth

Hanover Health promotes three to deputy managing director after strong growth

Hanover has promoted Alex Davies, Emma Gorton and Emma Eatwell to deputy managing directors of the agency’s health practice, PRWeek has learned.

90Ten launches in US with ex-Ketchum vice-president

90Ten launches in US with ex-Ketchum vice-president

90Ten has launched in the US and appointed Kate Paxton, former senior vice-president at Ketchum, to lead the stateside operation.

Successor body to Public Health England launches latest 'Every Mind Matters' campaign

Successor body to Public Health England launches latest 'Every Mind Matters' campaign

The campaign by the new Office for Health Improvement and Disparities (OHID), which took over from Public Health England this month, is designed to empower adults to improve their mental wellbeing ahead of the winter months.

Ruder Finn acquires public sector medtech PR agency

Ruder Finn acquires public sector medtech PR agency

Ruder Finn has acquired specialist public sector medical and health-tech PR agency Mantis for an undisclosed sum, it announced today

Premier League footballers told: 'Get vaccinated and help influence others'

Premier League footballers told: 'Get vaccinated and help influence others'

Premier League footballers are role models who can save lives by having and then promoting COVID-19 vaccinations, healthcare agency founder Shayoni Lynn told PRWeek

In-house pharma veteran named chief executive of Open Health Communications

In-house pharma veteran named chief executive of Open Health Communications

Margot Hannah has been promoted to the role of chief executive of Open Health Communications, the group announced this morning.

Bayer consolidates global $800m media account into MediaCom

Bayer consolidates global $800m media account into MediaCom

WPP agency picks up key markets from rivals PHD and Dentsu.

MHP Health boosts senior team with appointments from pharma and charity

MHP Health boosts senior team with appointments from pharma and charity

MHP Health has appointed Denise Dewar, former digital hub director at GSK for Europe, Japan and Canada, as director, health digital; and Karen Stalbow, ex-head of policy, knowledge and impact at Prostate Cancer UK, as associate director.

‘Breakthrough hire’: CRUK policy and public affairs chief joins Hanover Health

‘Breakthrough hire’: CRUK policy and public affairs chief joins Hanover Health

Emma Greenwood, director of policy and public affairs at Cancer Research UK (CRUK), will join Hanover’s health team in a senior role next month.

Opinion & features

Media’s bonfire of digital doctors obscures debate we must have on future of NHS

Media’s bonfire of digital doctors obscures debate we must have on future of NHS

As the Mail announces ‘Victory for Mail’ in its war against digital doctors and securing petrol continues to be hit and miss, it feels like we’re moving into a seismic shift of contradictions in our ‘progress’ as a nation.

Do healthcare comms professionals understand strategy?

Do healthcare comms professionals understand strategy?

If the past few months have proved anything it is that the needs and motivations of patient populations are evolving at a rate of knots.

A whirlwind of change for health comms shows no sign of abating this autumn

A whirlwind of change for health comms shows no sign of abating this autumn

What a ride health communicators have had: revealing scientific breakthroughs, engaging on health and social care policy, landing public health guidance, managing rocketing levels of attention on our work and our people.

It’s time our sector’s comms found its voice on ‘embarrassing' women’s health issues

It’s time our sector’s comms found its voice on ‘embarrassing' women’s health issues

Spoiler alert: if conversations about menstruation, menopause or vaginal dryness make you feel uncomfortable, stop reading now – this article isn’t for you.

Sharing personal NHS data: The ‘anti-data’ movement is more dangerous than anti-vaxxers

Sharing personal NHS data: The ‘anti-data’ movement is more dangerous than anti-vaxxers

We share our data freely in many aspects of our lives, but whenever the topic of sharing our health data crops up we face a data dilemma.

Six ways healthcare comms professionals can be more ambitious on women’s health

Six ways healthcare comms professionals can be more ambitious on women’s health

The pandemic has taken a disproportionate toll on the lives of women, so how can we, as comms professionals, ensure that health is not part of the predicted generation of progress lost among women?

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

AstraZeneca's vaccine comms: why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Healthcare agencies must embrace their role as agents of change

Healthcare agencies must embrace their role as agents of change

The time has come to take the lead and work with clients to create lasting legacies.

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

The EU’s bizarre and contradictory comms campaign against Oxford/AZ is deadly

Can PR be done so badly, a campaign be so utterly dreadful, that it actually becomes lethal?

PRWeek UK Power Book 2021: Top 10 in health and pharma comms

PRWeek UK Power Book 2021: Top 10 in health and pharma comms

The Information

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big players in health and pharma comms.