Great Campaigns of 2016

PRWeek will host Great Campaigns 2016 on Thursday 17th November at One Wimpole Street, London, W1G OAE. Great Campaigns is a half day seminar packed with invaluable insights into planning and executing great PR campaigns.

Presenting on the day through a combination of panel sessions, presentations and unmissable Q&A opportunities will be those with proven ability - the 2016 PRWeek Awards winners.

The event is currently sold out but please contact Robyn (robyn.carter@haymarket.com) for wait list opportunities if you are interested in attending.

Agenda

9:00 Registration and Breakfast

9:20 Welcome from John Harrington, deputy editor, PRWeek

9:30 British Heart Foundation, the Heart Attack Experience
Athar Abidi, Social Media Manager, British Heart Foundation

9:50 Unity and Marks and Spencer, Spark Something Good
Gerry Hopkinson, Co-founder Unity

10:10 Kaper for English Heritage, Kids Takeover

10:30 Panel discussion with PRWeek Awards 2016 judges: What makes a great PR campaign?
Panelists:
Ben Caspersz, Founder & Managing Director, Claremont
Laura O’Connell, Managing Partner, Corporate, Instinctif Partners
Jo Patterson, Head of Strategic Planning, Director, Porter Novelli
Lisa Quinn, Director of Communications, Hearst Magazines UK

11:00am Break

11:20 Premier for Durex, #CondomEmoji
Lawrence Francis, Director of Client Strategy, Premier
Christina Joyce, Director of PR, Premier

11:40 MHP communications for NHS blood & transport, Missing Type
Mark Perkins, Creative Director MHP communications

12:00 PR’s role in modern, integrated campaigns

12:20-1 closing debate, PR’s role in creative communications
Lawrence Francis, Director of Client Strategy, Premier
Christina Joyce, Director of PR, Premier
Gerry Hopkinson, Co-founder Unity
Mark Perkins, Creative Director MHP communications

#GreatCampaigns2016

Take a look at the Great Campaigns Seminar from 2015: