We know that Covid-19 is the great challenge of our time. The pace of change is unprecedented and our thoughts go out to our community and anyone who has been personally affected by it. We hope that you and yours are safe and well.
We also know how important PRWeek’s Supercharge your Creativity Breakfast Briefing is to you and our community so we are switching it to a digital format that remains on 30 April without the live face-to-face element.
We very much look forward to you all participating in the digital event. Please click here to receive any updates that may be made to the event. The PRWeek Team


PR Professionals often find themselves at the heart of some of the most creative and strategic campaigns in the market, but often don't get the recognition for their contribution. Join PRWeek’s Supercharge your creativity breakfast briefing where we will be celebrating, exploring and analysing some of the best creative case studies from the past 12 months.

We will be looking at how we can foster more creativity in comms teams, discussing the types of creativity and which should lead our strategy and rethinking how we view creativity as an industry.

    Key themes set to be discussed include:
  • The creative process: Exploring the journey from creative idea to execution and how this can be optimised
  • Comms teams: How to recruit, maintain and motivate creative teams
  • Creative strategy: Implementing creativity as long-term strategy to build a brand and amplify its message

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £179 +VAT.


08:30 Registration
08:50 Creativity in PR: Is it being prioritised?
  • Who owns a creative idea?
  • Where do PR teams sit in the creative process?
  • Is creativity in PR being overlooked?
09:00 Stunt vs strategy - which would should win

Panel debate

  • Should we be prioritising attention grabbing stunts or long term creative strategy?
  • How can these two approaches work together to power your creativity?
  • What kind of brand goal does each approach support? And how can pr work with other teams to foster this?

Zoe Clapp, Chief Marketing Officer, Premiership Rugby
Ottilie Ratcliffe, Associate Creative, The Romans
Tanya Ridd, Director of Communications, International, Snap Inc
Gavin Lewis, Creative Director, Hope&Glory PR

09:40 Quickfire creative case studies: Creativity made simple

Hear three case studies that demonstrate that creativity doesn’t have to be costly or time consuming

  • How can we foster creativity in busy teams with limited budgets?
  • Exploring creative ideas from brief to execution
  • How do we go about justifying spend and proving ROI?

Ottilie Ratcliffe, Associate Creative, The Romans
Kev O’Sullivan, Executive Creative Director, FleishmanHillard

10:20 Creativity and the client agency relationship


  • What are the challenges to building creative client agency relationships?
  • How has the evolution of creativity in PR affected this relationship?
  • What working environments best foster creativity both in-house and agency?
10:50 Close of event

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £179 +VAT.

For booking assistance or any other enquires, please call +44 (0)20 8267 4011 or email
*Please note that this agenda is subject to change.

Confirmed venue: Montcalm Marble Arch, London