Online event 30 April

We’re looking forward to hosting events on our new online platform. We know you’ll welcome the opportunity to feel connected to your peers and fully engage with speakers and content from the comfort of your chosen work space. You’ll be able to ask questions during sessions and build essential connections through our app’s networking function during networking breaks.

As well as taking part in the live event you’ll be able to go back and review all the action for up to 3 months.

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PR Professionals often find themselves at the heart of some of the most creative and strategic campaigns in the market, but often don't get the recognition for their contribution. Join PRWeek’s Supercharge your creativity breakfast briefing where we will be celebrating, exploring and analysing some of the best creative case studies from the past 12 months.

We will be looking at how we can foster more creativity in comms teams, discussing the types of creativity and which should lead our strategy and rethinking how we view creativity as an industry.

    Key themes set to be discussed include:
  • The creative process: Exploring the journey from creative idea to execution and how this can be optimised
  • Comms teams: How to recruit, maintain and motivate creative teams
  • Creative strategy: Implementing creativity as long-term strategy to build a brand and amplify its message

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £179 +VAT.


08:55  Opening remarks

John Harrington, Editor , PRWeek UK

09:00  Creative PR in the time of coronavirus - and beyond?
  • How has the coronavirus crisis affected creativity in the PR industry?
  • How will this shape how we view creativity moving forward?
  • How can creativity be harnessed in rebuilding businesses beyond the crisis

Nick Entwistle, Creative Director and Founder, The Bank of Creativity & One Minute Briefs

09:20 Stunt vs strategy - which should win

Panel debate

  • Should we be prioritising attention grabbing stunts or long term creative strategy?
  • How can these two approaches work together to power your creativity?
  • What kind of brand goal does each approach support? And how can pr work with other teams to foster this?

Ottilie Ratcliffe, Associate Creative Director, The Romans
Tanya Ridd, Director of Communications, International, Snap Inc
Gavin Lewis, Creative Director, Hope&Glory PR

10:00 Networking break

10:15 Quickfire creative case studies: Creativity made simple

Hear two case studies that demonstrate that creativity doesn’t have to be costly or time consuming

  • How can we foster creativity in busy teams with limited budgets?
  • Exploring creative ideas from brief to execution
  • How do we go about justifying spend and proving ROI?

Ottilie Ratcliffe, Associate Creative Director, The Romans
Kev O’Sullivan, Executive Creative Director, FleishmanHillard

11:00 Creativity and the client agency relationship


  • What are the challenges to building creative client agency relationships?
  • How has the evolution of creativity in PR affected this relationship?
  • What working environments best foster creativity both in-house and agency?

Melanie Diamond, Head of Media Relations, Virgin 

11:25  Closing remarks

John Harrington, Editor , PRWeek UK

11:30 Close of event

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £179 +VAT.

For booking assistance or any other enquires, please call +44 (0)20 8267 4011 or email
*Please note that this agenda is subject to change.