Overview

Are you getting the results you’d like to be getting from your influencer marketing efforts?

It’s no secret that influencer marketing has become an integral part of the marketing and communications mix. Identifying the right influencers with the right audiences and using social platforms effectively is key for creating authentic connections with consumers. So it’s vital to get it right.

Following last year’s sold out Influencer Breakfast Briefing which focused on the rules and regulations surrounding influencer marketing, this year’s event will uncover what it takes to create truly standout campaigns.

    Join us at Regent Street Cinema on 25 September to learn how to make influencers work for you:
  • Hear from influencers themselves on how to create and maintain long-lasting relationships
  • Learn how to choose the right influencers and create real engagement across multiple platforms
  • Discover best practice for measuring campaign success to understand what generates the most value
  • Benefit from an update directly from the regulators on how and when to label content, with examples of enforcement cases.

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £149 +VAT.

Agenda

08:30 Registration
09:00 Chair’s opening remarks

Danny Rogers, Editor, PRWeek

09:05 Fireside chat with the regulators: An update on influencer marketing guidelines and how they are enforced
  • The roles of the CMA and ASA
  • What is the difference between an ad and an editorial review?
  • Should there be a #gifted rather than just #spon or #ad or "paid partnership with"?
  • When and how to label posts to ensure your following the guidelines
  • Should journalists and influencers be subjected to the same standards? The effect influencers are having on print journalists

Danny Rogers, Editor, PRWeek
Emma Smith, Operations Manager of Copy Advice, Committee of Advertising Practice
Jason Freeman, Director of Consumer Law, Competition and Markets Authority

09:30 Tracking success: What does a successful campaign look like?
  • Defining what demonstrates the success of an influencer marketing campaign and managing expectations on its return
  • The best tracker tools to measure the success of a campaign and utilising the social platforms' built in measurement frameworks
  • Integrating measurements across social platforms for a complete picture of where the most value is being created
  • Trusted tips to identify fake influencers and what can be done to combat bots and false engagement

Philip Trippenbach, Head of Influencer, Edelman

09:50 Panel discussion: Choosing the right influencers to maximise return on investment
  • How to engage with influencers and create long lasting relationships
  • Finding a balance: Reach vs right for the brand
  • What it looks like to choose the right influencer for your campaign
  • How to get the best from influencers by utilising social platforms effectively
  • How is Instagram TV going to change the influencer landscape?

Alex Hunter, Head Of Sales & Relationship Management - Agency, Cision (Moderator)
Katie Hunter, Social and Influencer Lead, Karmarama
Stephen Farrell, Influencer Marketing Strategist, The Communications Store
Alex Myers, Founder and CEO, Manifest Group
Niki & Sammy, Influencers and BBC Radio 1 podcast presenters

10:30 Close of event

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £149 +VAT.

Speakers

Emma Smith, Operations Manager of Copy Advice, Committee of Advertising Practice,

Emma has worked in various roles across the ASA and CAP for the past 7 years and currently manages CAP’s team of Copy Advice Executives, who provide advertisers, agencies and media owners with advice on whether their non-broadcast marketing communications are likely to comply with the CAP Code. Her various specialisms include detailed knowledge of the CAP Code rules on ad labelling and disclosure and how the ASA has been applying those rules to the complaints they’ve received.

Philip Trippenbach, Head of Influencer, Edelman

Philip Trippenbach runs the specialist influencer team for Edelman based in London. Philip is a digital strategist and planner with special focus on online influence. He devises and deploys strategic communications projects, integrated content marketing and influencer marketing campaigns based on digital editorial strategy, helping clients reach the people they need to reach. Clients include ASICS, Aviva, Diageo, GE, Heineken, HP, Knorr, Microsoft, Omo, Rolls Royce, Samsung, Shell, TRESemme, Unilever, Wacom, WD and Xbox.

Niki & Sammy, Influencers and BBC Radio 1 podcasters

Niki & Sammy are popular TV and BBC radio presenters (The PEACHY PODCAST) who alongside their growing presence in the broadcast world, have a popular YouTube channel with over 200,000 subscribers and over 18 million views. The boys have in excess of 350,000 followers on social media with their platforms representing them as a duo and also as individuals. New episodes of Niki and Sammy's BBC Radio 1 podcast is available to download each Monday on iTunes and will be broadcast on BBC Radio 1 every Thursday (3am-4am).

Katie Hunter, Social & Influencer lead, Karmarama

Joining Karmarama this year, her role as Social & Influencer Lead includes development of existing clients’ social and content campaign components, consultancy on social implementation, planning and longer-term strategy and growing knowledge and activation of influencer-led campaigns in order to support wider campaign integration and creative outputs.

Jason Freeman, Director of Consumer Law, Competition and Markets Authority

Jason Freeman is Director of Consumer Law and International Policy at the UK Competition and Markets Authority, and was previously a Legal Director in the OFT. He has extensive experience of litigation against unfair terms and unfair commercial practices, tackling overseas based traders, and investigating online, as well as working with overseas enforcers. His work has included online reviews and endorsements, children’s apps, EU CPC joint enforcement on car rental, building the OFT’s internet enforcement capability, Personalised Pricing, guidance for lettings professionals, & leading numerous international projects.

Alex Hunter, Head Of Sales & Relationship Management - Agency, Cision (Moderator)

Alex oversees the UK Agency team at Cision, with a team of Account Directors looking after integrated prtech and consultative services to hundreds of marcomms agencies. He has worked in media intelligence for nearly two decades, leading teams across private, public and agency spaces.

Stephen Farrell, Influencer Marketing Strategist, The Communications Store

Stephen Farrell is an Influencer Marketing Strategist at The Communications Store, an independent brand development and communication agency with offices in London and in New York.Leading on influencer marketing across fashion, beauty and lifestyle, Stephen builds objective led and measurable influencer strategies. With considered casting, thoughtful engagement and through tangible insights, Stephen and the multi-skilled teams at The Communications Store deliver best-in class influencer campaigns.

Danny Rogers, Editor-in-Chief, PRWeek UK

Danny Rogers is one of the UK’s pre-eminent journalists covering the world of advertising, PR, marketing and media. He has edited PRWeek and Campaign and been deputy editor of Marketing. Danny has also been a contributing editor to the Financial Times and the Guardian. He has won Editor of the Year at the British Society of Magazine Editors and been twice shortlisted as Editor of the Year by the PPA. Danny is also a frequent contributor to broadcast and print media, including a regular column in the Independent.

This event is brought to you in partnership with

Book now to guarantee your place for £199 +VAT. PRWeek subscribers can book for £149 +VAT.

For booking assistance or any other enquires, please call +44 (0)20 8267 4011 or email conferences@haymarket.com.
Please note that this agenda is subject to change.