Keep up with our news, analysis and features on the 2015 General Election
Do you think the Tories will provide any benefits for the PR industry? Now is your chance to vote in a PRWeek poll.
The narratives woven by British political party leaders over the past few weeks of campaigning produced vastly different results and culminated in three of them resigning soon after the election ended in triumph for the Conservatives.
It was a disastrous night for the industry professionals standing for Parliament yesterday.
Companies have jumped on the #GE2015 hashtag in an attempt to increase their exposure on social media.
A senior Tesco comms chief is a parliamentary candidate for Hackney in the general election, PRWeek has learned.
The Daily Telegraph is the latest national newspaper to make a politically related PR slip-up due to an apparent lack of communication between the editorial and advertising teams.
The Sun has denied accusations it is being two-faced after the English and Scottish front pages contradicted each other by supporting rival political parties.
A few weeks ago, I was with the head of a medium-sized firm when he was asked to sign a letter to a national newspaper in support of a political party.
Six more industry professionals are running as parliamentary candidates in the general election, PRWeek has learned.
Labour leader Ed Miliband received a surprising boost in popularity this week after the #Milifandom hashtag took off on Twitter. But will this digital support translate into votes come 7 May?
The 'lucky' winner of the post of next Health Secretary will take over a service facing unprecedented but not unpredictable demand for NHS care from a population living longer (often with increasingly complex health and care needs), and with little spare cash to pay for it.
The Conservative Party's 'Big Society' mantra came out on top after Houston PR ran all available party manifestos through its 'automated political cliché removal tool'.
Labour's plan to end long-term unpaid internships if it wins the election has been welcomed by the PRCA.
Nicola Sturgeon, the leader of the SNP, 'won' last night's BBC political debate according to a social media analysis by FleishmanHillard.
Labour's general election manifesto, published yesterday, reiterated the party's commitment to repeal the Lobbying Act and "replace it with a tougher statutory register of lobbyists".
With the 2015 election campaign in full swing, leaders of all the political parties are under scrutiny and there are bound to be numerous PR gaffes before votes are cast on 7 May. We look at some of the biggest blunders, mishaps and strategy missteps we've seen so far and look back at some classics from previous years.
Scottish National Party (SNP) leader Nicola Sturgeon came out as the overall winner of the seven-way political leaders' debate held last Thursday (2 April), according to two separate studies.
The 2015 Political Twitter Awards have named SNP MP Pete Wishart 'Parliamentary Tweeter of the Year', beating Respect MP George Galloway who came second and Green MP Caroline Lucas, who came third.
The Labour Party website offers the best user experience of any site among the five main political parties, new research suggests.
UKIP has appointed former BBC producer Sarah White as a press officer ahead of the general election in May.
I am genuinely convinced, more than ever before, that professional comms people are positioned at the point where businesses and politicians yearn to be.
The outcome of the next election is one of the most uncertain in living memory.
The campaign to keep Britain in Europe needs to take heed of the Scottish referendum and stay positive.
Following our analysis on whether this will be the first integrated election campaign, we want to hear your views on the debate.
UKIP has been the most talked about UK political party on Twitter over the past three months, new research shows.
The Conservatives are favouring Facebook in their election campaign while Labour is more adept at using Twitter, a new study shows.
It is the first full week of the new Government and after a weekend's rest, following a shock ending, we're now into Cameron - Part II. But will it be more of the same or will the franchise be taken off in a new direction?
It was a night that began with low expectations of a definitive result but that ended in a shock victory for David Cameron's Conservatives.
Which political party has run the best election campaign? Now is your chance to vote in a PRWeek poll.
Cameron wins most positive social sentiment in final leaders' debate while Miliband is most discussed
A lively Question Time audience kept party leaders on their toes during the last debate before the 2015 general election.
Ed Balls has become the third most talked about politician on Twitter thanks to the fourth anniversary, yesterday, of 'Ed Balls Day' when the shadow chancellor infamously tweeted his own name instead of typing it into the search box.
Channel 4 is switching off its digital channel E4 on 7 May to encourage viewers to get out and vote in the general election.
Bell Pottinger has launched a social media dashboard, which aims to offer daily insight into the general election campaign.
Research by Golin, in association with the polling organisation Toluna, found that a third of the British electorate trust candidates less when they lapse into buzzwords and "politician-speak".
Staff from Bell Pottinger, Hanover and FleishmanHillard are among those from public affairs agencies standing as parliamentary candidates at the general election, PRWeek has learned.
Labour leader Ed Miliband's plan to scrap the non-domicile tax status has received widespread support on social media, generating 20,000 conversations with the hashtag #nondom used 4,000 times.
Punters, pundits and political obsessives were all looking for a knock-out blow, but in the end the great leaders' debate did not quite deliver.
With less than six weeks to go until polling day, Labour and the Conservatives remain level-pegging in the polls, depending on which you read, and the precedents from previous parliaments do not look promising for either party in terms of achieving the breakthrough they need.
Alex Benady looks at the main parties' general election comms strategies and the race to stay at the forefront of social media.
Public affairs is in danger of being left behind as the party system changes.
Labour has a 35 per cent share of the voice on social media across all key election topics, according to a study by social analytics firm Crimson Hexagon.
Tuesday 24 February 2015 should have been a great day for the Greens to set out their vision for a new form of politics that challenges the status quo, but instead the day descended into complete farce.
The Green Party has released a campaign poster that mocks the four male party leaders who could take part in the general election debates.
This week, the starting pistol was fired on the 100-day countdown to the general election on 7 May. The field is clear for an extraordinary pitched battle that is both wide open and likely to see the smaller parties, such as UKIP, the Scottish Nationalist Party and the Green Party, take a greater share of the popular vote than at any time in history. But what are the tools that the parties need to win?
There is still no consensus as to precisely how long Alastair Campbell said a scandal can swirl before it consumes its victim.