Information Links
09:00 |
Sign in and networking |
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09:30 |
Welcome from PRWeek and Chair’s opening remarks John Harrington, UK Editor, PRWeek
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09:40 |
Adapting to the new world of crisis management Panel discussion
James Melville-Ross, Senior Managing Director - Strategic Communications, FTI Consulting Joe Rankin, Head of Communications, London City Airport Effie Kanyua, Director of PR & Communications, Hearst UK John Harrington, UK Editor, PRWeek (Chair) |
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10:20 |
The journey of a global COVID19 response strategy: Coca-Cola’s response to the global pandemic Case Study
Julian Hunt, Vice President, Public Affairs and Communications and Sustainability GB, Coca-Cola European Partners |
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10:50 |
Dynamic crisis response: Managing a breaking story Keynote presentation This case study will share a blow-by-blow account of a recent crisis and consider how the team:
James Melville-Ross, Senior Managing Director - Strategic Communications, FTI Consulting Adam Davidson, Senior Director, FTI Consulting |
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11:10 |
Networking break |
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11:45 |
The 10½ golden rules for crisis management Presentation
Alexander Davies, Senior Director, Hanover Communications |
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12:10 |
A swift and unified crisis response: Why internal coordination is key Panel discussion
Anil Ranchod, Deputy Director PR & Communications, Stroke Association Stephanie Kane, VP Brand & Communications, Avast Kate Hartley, Co-Founder, Polpeo Doug Male, PR Director, Guinness World Records John Harrington, UK Editor, PRWeek |
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12:45 |
Networking lunch |
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13:45 |
Why are people turning on my brand? Understanding how people behave in a crisis Presentation To respond effectively in a crisis, you need to understand how people behave, and why. This talk will look at:
Kate Hartley, author of ‘Communicate in a Crisis’ and Co-Founder, Polpeo |
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14:10 |
Safeguarding reputation and addressing workplace issues in the wake of #MeToo Case Study
Jo Scott, Chief Marketing & Communications Officer, Lloyd’s |
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14:40 |
Building reputation resilience before a crisis Presentation
Thomas Fife-Schaw, Corporate Reputation, Ipsos MORI |
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15:00 |
Networking break |
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15:30 |
Embracing vulnerability during crisis. How to proactively protect and reinforce your brand values during uncertain times Presentation
Sean Smith, Executive Vice President, Global Reputation Management Lead, Porter Novelli Conroy Boxhill, Managing Director, Atlanta, Porter Novelli |
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15:55 |
Fake news and politicisation: how has the political climate affected trust in the media? Panel discussion
Damian Collins MP, Former Chair, Digital, Culture, Media and Sport Select Committee Will Moy, Chief Executive, Full Fact Mark Borkowski, Founder and CEO, Borkowski PR Dr Rima Merhi, Consultant, Media and Communications Lecturer, Freelance Journalist John Harrington, UK Editor, PRWeek |
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16:35 |
Chair’s closing remarks |
Speaking opportunities
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steven.forsdick@haymarket.com.
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