PR Week
November 19th 2019
PRWeek Creative Inspiration
 
 

Originality is a big theme this week. I argue PR should abandon common tropes to be taken seriously as a creative force - while Mark Borkowski says it's important to stand up to clients and stop recycling ideas. Meanwhile, Fever's Jo Chappel alludes to a lack of originality in the scaly star of John Lewis' Christmas campaign.

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John Harrington, editor,
PRWeek UK
john.harrington@haymarket.com
 
 
Insight and inspiration...
 
 
'There's only one clumsy dragon to me' - Creative Hits & Misses of the Week
 
 
Tropes can only get you so far - is lack of original thinking hampering campaigns?
 
 
Ditch the synthetic danger and recycled campaigns - and stand up to clients
 
 
'Bootiques', M&S, Lidl, Mariah, Selfridges rave, and flat-packed brilliance - PRWeek panel on latest Christmas campaigns
 
 
Creating top campaigns on zero budget, part three - data and design
 
 
Peter Cook, Stanley Kubrick, Real Mad Men... What Inspires Me, with Mark Perkins
 
 
'Festive fun didn't feel tonally right' - Behind the Campaign with #SleepWalkForShelter by The Academy
 
 
Grayling rolls out creative services division, hires former M&C Saatchi PR creative director
 
 
New campaigns...
 
 
Watch: John Lewis and Waitrose ad lights up Christmas with Edgar the excitable dragon
 
 
Watch: Selfridges imagines an alternative 'Christmas for modern times'
 
 
Watch: Card Factory offers families 'celebrity inspired' Christmas card photoshoot
 
 
 
 

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