08:30 Breakfast and Networking
09:10 Chair’s Opening Remarks
09:15 Keynote session
09:45 Building on your sustainability story - building on purposeful communication
An opportunity to reflect on how organisations are building a transparent and compelling narrative on sustainability and the progress that organisations are making in support of sustainable development goals
- Are you creating a compelling and trustworthy sustainability narrative?
- How, as an industry body, can you continue to push sustainability up the corporate and political agenda?
Joanna De Kong, Just Eat
10:25 Establishing ethics and trust at the heart of your function
The recent data scandals have raised some challenging questions around the ethics of data and public affairs. This panel will explore:
- What is the regulatory regime within the new populist stage?
- What does the new code of conduct mean and what is the value of signing up?
- How can the industry evolve to overcome its ‘old school’ reputation?
Poli Stuart-Lacey, Director of Communications, HMRC
10:55 Morning Refreshments
11:25 Safeguarding reputation and rebuilding trust through effective public affairs
11:25 Developing an authentic communications culture across multiple sites
Kate McFerran, Director of Communications, LNER (London North Eastern Railway)
12:05 Case study 1: Creating truly brilliant digital campaigns
Nigel Milton, Director of Communications, Heathrow Airport Ltd
12:05 Quantifying the value of corporate communications to the wider business
13:45 Case study 2: Creating compelling and creative campaigns
Laurien Hubbard, BREXIT Campaign Lead, Cabinet Office
13:45 One voice, one message: Managing local communications on a global scale
For global organisations with a disparate workforce and customers across the world it can be difficult to bring clarity and cohesion to message development. When working across countries and continents facing different cultural, economic and political challenges, how can you develop one clear identity and vision, and speak in one voice? This session will look at:
Natalie Deacon, Executive Director fo Corporate Affairs and Sustainability & President, Avon Foundation for Women, Avon
14:25 Showcasing success: Measuring and selling the value of public affairs
14:25 Crafting your narrative: Engaging and empowering your stakeholders through storytelling
Jenny Caven, Director of External Affairs, Slimming World
15:05 Afternoon refreshments
15:35 What clients want from agencies
The successful delivery of both corporate communication and public affairs campaigns relies clear understanding of purpose, business objectives and core values. We bring together a panel of senior leaders to unpick what clients are looking for in agencies.
David Shriver, Communications Director,
Mat Sears, Director of Corporate Affairs, Consumer Division, BT & EE
16:15 Driving purpose through the heart of business strategy
- Differentiating between purpose and vision
- Aligning business objectives with internal and external purpose
- Bringing purpose to life: creating a compelling narrative and filtering the through the organisation
Dominic Redfearn, Head of Brand & Communications,
Brendan O’Grady, Group Communications Director, The Guardian
Oliver Rawlins, VP Communications EMEA, Netflix