Agenda Day 1 - Tuesday 24 March |  Agenda Day 2 - Wednesday 25 March

08:30 Breakfast and Networking

09:10 Chair’s Opening Remarks

09:15 Keynote session: Building profit with purpose

Since joining the FT in 2018, CCMO Finola McDonnell has established a new brand platform for the business, introduced a corporate governance framework and developed a next generation board to reflect the views of younger colleagues across the organisation. She has unified the business with a company mission and values, reflecting the FT’s heritage while also positioning it as a forward looking and inclusive digital media organisation. In her first keynote since taking the helm, Finola will share insights on how to build a purpose driven culture and create an agenda setting brand position in a fragmented world.

Finola McDonnell, CCMO, FT

09:45 Corporate activism – the potential for disruption and collaboration

Iceland Foods has gained a reputation for its radical stance on both palm oil and plastic, and for its efforts to ‘democratise environmentalism’

• How can organisations harness purpose to impact global agendas?
• What are the opportunities and the risks?
• How can unexpected partnerships help drive positive change?

Hilary Berg, Head of Sustainability and Corporate Social Responsibility, Iceland Foods

Followed by: In conversation with:

Hilary Berg, Head of Sustainability and Corporate Social Responsibility, Iceland Foods
Joanna De Koning, Director Corporate Communications, Just Eat

10:25 Crafting your narrative: Engaging and empowering your stakeholders through storytelling

• Embedding values and culture through storytelling
• Winning hearts and minds through storytelling

Abigail Scott Paul, Deputy Director of Advocacy and Public Engagement, Joseph Rowntree Foundation

10:45 Global Trends for Corporate Affairs Leaders

In this session, Matt Painter will bring delegates up to speed with the latest challenges, opportunities and emerging issues facing today’s CCOs and Corporate Affairs leaders. Matt will share the latest data on key global trends, as well as insights from the Ipsos Reputation Council – an advisory group of 150+ senior communicators from some of the world’s most respected organisations.

He’ll explore the strategies that forward-thinking businesses are adopting, as they seek to build reputation resilience. How are they responding to growing expectations around corporate purpose, sustainability and ESG; polarisation and its impact on trust in business; media fragmentation and the threat posed by fake news and disinformation?

Matthew Painter, Managing Director, Ipsos Corporate Reputation

11:05 Morning Refreshments

Breakout Sessions

11:35 Safeguarding reputation and rebuilding trust through effective public affairs Protecting reputation through challenging times How best to use corporate profiling to help rebuild trust with investors and the public Safeguarding reputation in a digital world

11:35 Developing an authentic communications culture across multiple sites Building the value of internal communication in an organisation Successfully communicating with a displaced workforce that does not have access to standard communication channels Losing the jargon: communicating effectively to bring your workforce with you and create employee advocates Kate McFerran, Director of Communications, LNER (London North Eastern Railway)

Breakout Sessions

12:05 Heathrow Airport: Creating truly brilliant digital campaigns Harnessing insight and data to inform campaign strategy How can public affairs leverage the opportunities and reach of the digital realm Applying digital tools and strategies to change stakeholder and political opinion Christopher Loy , Deputy Head of Strategic & Digital Communications Heathrow Airport Ltd

12:05 Quantifying the value of corporate communications to the wider business Creating a measurement framework: How successful is your internal and external proposition? Gauging the power of your narrative: Establishing proof points of value Setting clear objectives and developing meaningful indicators Quantifying commercial risk for the wider business: How can you measure and communicate the impact of poor decision making?

12:40 Lunch

Breakout Sessions

13:45 Case study 2: Creating compelling and creative campaigns Harnessing insight and data to inform campaign strategy How can public sector communications leverage the opportunities and reach of the digital realm Applying digital tools and strategies to influence, support and guide stakeholders into taking action Laurian Hubbard, Citizen Campaign Lead - Transition Communications Hub, Cabinet Office

13:45 One voice, one message: Managing local communications on a global scale For global organisations with a disparate workforce and customers across the world it can be difficult to bring clarity and cohesion to message development.  When working across countries and continents facing different cultural, economic and political challenges, how can you develop one clear identity and vision, and speak in one voice?  This session will look at: Creating a communications campaign that reflects cultural as well as corporate values Building a narrative to cut through the noise Balancing local nuance and global consistency Natalie Deacon, Executive Director fo Corporate Affairs and Sustainability & President, Avon Foundation for Women, Avon

Breakout Sessions
14:25 Showcasing success: Measuring and selling the value of public affairs Mechanisms for measuring the value of your public affairs campaign Selling the value of public affairs up and down your organisation Calculating your return on investment and effect on the bottom line	14:25 Crafting your narrative: Engaging and empowering your stakeholders through storytelling Embedding values and culture through storytelling Optimising your channels: Building on the foundation of digital and content creation Jenny Caven, Director of External Affairs, Slimming World

15:05 Afternoon refreshments

15:35 What clients want from agencies

The successful delivery of both corporate communication and public affairs campaigns relies on a clear understanding of purpose, business objectives and core values. We bring together a panel of senior leaders to unpick what clients are looking for in agencies.

David Shriver, Communications Director, Ocado
Mat Sears, Director of Corporate Affairs, Consumer Division, BT & EE
Caroline Hill, Director of Corporate Affairs and Sustainability, Landsec

16:15 Driving purpose through the heart of business strategy

• Differentiating between purpose and vision
• Aligning business objectives with internal and external purpose
• Bringing purpose to life: creating a compelling narrative and communicating throughout the organisation

Dominic Redfearn, Global Brand & Communications Director, Diageo
Brendan O’Grady, Group Communications Director, The Guardian
Oliver Rawlins, VP Communications EMEA, Netflix

17:00 Chair’s Closing Remarks

Agenda Day 1 - Tuesday 24 March |  Agenda Day 2 - Wednesday 25 March