08:30 Breakfast and Networking
09:10 Chair’s Opening Remarks
09:15 Keynote session: Building profit with purpose
Since joining the FT in 2018, CCMO Finola McDonnell has established a new brand platform for the business, introduced a corporate governance framework and developed a next generation board to reflect the views of younger colleagues across the organisation. She has unified the business with a company mission and values, reflecting the FT’s heritage while also positioning it as a forward looking and inclusive digital media organisation. In her first keynote since taking the helm, Finola will share insights on how to build a purpose driven culture and create an agenda setting brand position in a fragmented world.
Finola McDonnell, CCMO, FT
09:45 Corporate activism – the potential for disruption and collaboration
Iceland Foods has gained a reputation for its radical stance on both palm oil and plastic, and for its efforts to ‘democratise environmentalism’
- How can organisations harness purpose to impact global agendas?
- What are the opportunities and the risks?
- How can unexpected partnerships help drive positive change?
Hilary Berg, Head of Sustainability and Corporate Social Responsibility, Iceland Foods
Followed by: In conversation with:
Hilary Berg, Head of Sustainability and Corporate Social Responsibility,
Joanna De Koning, Director Corporate Communications, Just Eat
10:25 Crafting your narrative: Engaging and empowering your stakeholders through storytelling
- Embedding values and culture through storytelling
- Winning hearts and minds through storytelling
Abigail Scott Paul, Deputy Director of Advocacy and Public Engagement, Joseph Rowntree Foundation
10:45 Global Trends for Corporate Affairs Leaders
In this session, Matt Painter will bring delegates up to speed with the latest challenges, opportunities and emerging issues facing today’s CCOs and Corporate Affairs leaders. Matt will share the latest data on key global trends, as well as insights from the Ipsos Reputation Council – an advisory group of 150+ senior communicators from some of the world’s most respected organisations.
He’ll explore the strategies that forward-thinking businesses are adopting, as they seek to build reputation resilience. How are they responding to growing expectations around corporate purpose, sustainability and ESG; polarisation and its impact on trust in business; media fragmentation and the threat posed by fake news and disinformation?
Matthew Painter, Managing Director, Ipsos Corporate Reputation
11:05 Morning Refreshments
11:35 Safeguarding reputation and rebuilding trust through effective public affairs
11:35 Developing an authentic communications culture across multiple sites
Kate McFerran, Director of Communications, LNER (London North Eastern Railway)
12:05 Heathrow Airport: Creating truly brilliant digital campaigns
Christopher Loy , Deputy Head of Strategic & Digital Communications Heathrow Airport Ltd
12:05 Quantifying the value of corporate communications to the wider business
13:45 Case study 2: Creating compelling and creative campaigns
Laurian Hubbard, Citizen Campaign Lead - Transition Communications Hub, Cabinet Office
13:45 One voice, one message: Managing local communications on a global scale
For global organisations with a disparate workforce and customers across the world it can be difficult to bring clarity and cohesion to message development. When working across countries and continents facing different cultural, economic and political challenges, how can you develop one clear identity and vision, and speak in one voice? This session will look at:
Natalie Deacon, Executive Director fo Corporate Affairs and Sustainability & President, Avon Foundation for Women, Avon
14:25 Showcasing success: Measuring and selling the value of public affairs
14:25 Crafting your narrative: Engaging and empowering your stakeholders through storytelling
Jenny Caven, Director of External Affairs, Slimming World
15:05 Afternoon refreshments
15:35 What clients want from agencies
The successful delivery of both corporate communication and public affairs campaigns relies on a clear understanding of purpose, business objectives and core values. We bring together a panel of senior leaders to unpick what clients are looking for in agencies.
David Shriver, Communications Director,
Mat Sears, Director of Corporate Affairs, Consumer Division, BT & EE
Caroline Hill, Director of Corporate Affairs and Sustainability, Landsec
16:15 Driving purpose through the heart of business strategy
- Differentiating between purpose and vision
- Aligning business objectives with internal and external purpose
- Bringing purpose to life: creating a compelling narrative and communicating throughout the organisation
Dominic Redfearn, Global Brand & Communications Director,
Brendan O’Grady, Group Communications Director, The Guardian
Oliver Rawlins, VP Communications EMEA, Netflix