08:45 Registration and refreshments

09:15 Chair’s opening remarks

Rick Guttridge , Founder and Managing Director, Smoking Gun

09:20 Opening keynote panel: Breaking down silos - creating a consistent communications strategy through effective internal collaboration

  • Combining structure and strategy: why the integration of communications teams is essential for communicating a clear brand vision
  • Finding your feet amidst industry growth: navigating the expansion of the communications function and knowing where your role fits within it
  • The difficulty of sharing skills without blurring boundaries: how can different communications specialisms tackle the same issues together?

David Shriver , Director of Communications, Ocado Group
Rupert Coghlan , Principal Solutions Consultant - EMEA, Firstup

10:05 Case study presentation: Adapting and advancing in the new normal - how public affairs have been forced to pivot since the pandemic

  • Managing stakeholder relationships in a hybrid world: shifting communications to be effective in a new environment
  • Rebuilding appropriate public affairs practices amidst other public priorities and with reduced financial resources
  • Flexibility and responsiveness as key to overcoming the move to digital: using creative and easily accessible media to keep engagement high

Claire Calder , Head of Public Affairs, Dogs Trust

10:35 Fireside chat: Walking the talk - reaching frontline employees through positive and compelling content to enhance engagement and culture

  • Why effective communications keeps employees motivated and happy
  • How digital transformation enables engagement across the entire workforce, no matter where they are
  • How to craft and deliver meaningful content to drive up employee responsiveness

Rupert Coghlan , Principal Solutions Consultant - EMEA, Firstup
Philippa Weare , Internal Communication and Culture Manager, Grain & Protein, AGCO Corporation

10:55 Morning refreshment break

11:20 Case study presentation: ESG communications - the value in telling stories over ticking boxes

  • Numbers on their own don’t stick: utilising emotional appeal
  • Why you should focus your communications strategy on present-day impact over long term figures
  • How can your brand utilise partnerships to achieve and authentically communicate big picture goals?

Gráinne O’Brien , Senior Director, Corporate Affairs, Kelloggs Europe

11:50 An insider perspective: how has lobbying changed over the last 18 months and what do you need to know today?

  • Politics as a people business: reflecting on the difficulties of the past 18 months and the impact on transparency
  • Professionalisation of the industry: what can we learn from recent lobbying scandals like Greensill?
  • How can you embrace the shift from public affairs as a standalone discipline to being a key part of corporate reputational work and effective business management

Scott Colvin , Political advisor to senior business leaders

12:15 Networking lunch

13:15 Fireside chat: Psychological contracts and the effect of the pandemic: authentic steps to meet rising employee expectations

  • Promoting belonging: why an organisation that listens is an organisation that people want to be part of
  • Gender diversity and equality as key factors to driving better company performance and perception
  • Communicating that you care about wider social issues: creating authenticity in your social responsibility practices from the inside, out

Adeife Onwuzulike , Head of Diversity & Inclusion, CBI

13:45 Crisis communications: preparing your infrastructure for immediacy

  • Telling your story before somebody else does: preventing issues from becoming crises through effective ownership
  • Admitting you don’t know it all: how honesty creates brand forgivability
  • The proof is in the partnerships: engaging in collaborations that you can lean on to reinforce your values in times of crisis

Daniel Valentine , Senior Advisor, College Green Group

14:15 Panel discussion: Why you should be building ESG and brand purpose into your communications strategy

  • Purpose shouldn’t be PR: how initiating your sustainability vision before communicating impact is the key to ensuring brand credibility
  • Why empowering your employees to tie their personal purpose to your corporate purpose amplifies performance, creativity and motivation
  • How can you resist the pressure to purpose-wash when it comes to ESG communications?
  • Corporate neutrality: recognising when a social issue aligns with your purpose rather than jumping into every conversation
  • Understanding when staying silent could be detrimental to your brand

Rebecca Hirst , Chief Marketing & Communications Officer, EY
Dominic Redfearn , Global Brand and Communications Director, Diageo
Peter Allen , Executive Director, Corporate Affairs and Communications, Highways England

15:00 Afternoon refreshment break

15:30 Case study presentation: Lessons in leadership - how honest storytelling and being adaptable can bulletproof your brand

  • Building and leading a team under hybrid conditions: adaptability as the key to being an effective communications leader
  • Sometimes it’s not your story: navigating tricky partnerships to ensure the right voices are heard for positive brand perception
  • How you can tackle the challenge of misinformation by creating a culture of honesty and building trusted platforms

Lesley Woods , Chief Communications Officer (Campaigns), Directorate of Defence Communications, MOD

15:55 Closing remarks

16:00 End of conference


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