13:30 Registration and lunch

14:00 Chair’s Opening Remarks

14:05 Navigating the harsh reality of the current political backdrop

As the political landscape continues in turmoil this session will explore:

  • The role of PA and corporate communications in a changing world
  • What next in the world of politics and what does it mean for business and communications and public affairs specialists?
  • Who should you be engaging with in the new world order?
  • What is top of the agenda and what are the new opportunities?

Simon Wren, Director of Communications, West Midlands Combined Authority
Jessica Frost, Senior Managing Director & Co-Head, Public Affairs, Strategy & Communications Advisory UK, Teneo
Steve Race, Head of Public Affairs, McKesson UK
George McGregor, Co-Chair of the PRCA Public Affairs Board and Managing Partner, UK and Chair of Interel Global Partnership

14:35 Talking Heads: Evaluating current and emerging trends and their impact on your business and role

  • Outlining global economic, social, regulatory and tech trends
  • Exploring potential implications for businesses
  • Understanding the influence of these trends on your role, brand purpose, positioning and workforce

Jessica Lennard, Senior Director, Global Data Privacy and AI Initiatives Visa
Abbie Sampson, Director of External Affairs, Energy UK
Jeremy Townsend, UK Communications Director, Groupe PSA
Dr Michael Granleese, Deputy Managing Director, Ipsos Corporate Reputation

15:05 Responding to the Coronavirus

Panel Debate

  • Evaluating how businesses are responding to the coronavirus so far
  • Assessing how similar situations have been dealt with in the past
  • Understanding how best to communicate both internally and externally

15:35 Becoming the Agent of Change: Establishing your place at the top table

  • Top tips for influencing and getting buy-in from senior execs
  • Steering corporate strategy and culture through an integrated approach by corporate comms and public affairs
  • Communicating the role of PA and Corporate comms and demonstrating leadership across the entire workforce

Zoe Abrams, Executive Director, Communications & Advocacy, The British Red Cross
Anna Bartle, Vice President Corporate Affairs, Estee Lauder Companies UK
David Holdstock, Director of Communications, Local Government Association

16:15 Afternoon refreshments

16:45 Driving success: Building and retaining an agile, resilient and diverse team

Panel debate

  • The future of work: what is the ideal skillset and expertise of a corporate comms and public affairs professional in an evolving digital first world?
  • Making the best of your assets: ensuring the best balance of skills across agency and in house
  • Recruiting and retaining staff: tips for finding, and keeping, top talent in the industry
  • Understanding what new recruits are looking for in their next role
  • Brand value and employee satisfaction: how to attract diverse and new talent

Kirsty Ireland, Principal Manager and Lead, Global Policy & Public Affairs, Skyscanner
Zoe Clapp, Former Chief Marketing and Communications Officer, UKTV

17:15 Interview with Alice Macandrew , former Group Communications Director, Thomas Cook Group

Thomas Cook's former group corporate affairs director Alice Macandrew talks candidly about the challenges of trying to maintain consumer and supplier confidence under intense pressure in the months leading up to the company’s collapse. She will also look at what comms lessons can be learned from the crises that she handled in her time at Thomas Cook, and at one of her previous roles, at News Corporation during the phone hacking scandal.

17:40 Conference close and networking drinks


Speaking opportunities
Please contact Cat on conferences@haymarket.com

Sponsorship and exhibition opportunities
Please contact Steve on +44 (0)20 8267 8092 or steven.forsdick@haymarket.com.

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.