09:50 Chair’s opening remarks

10:10 Navigating recovery from the COVID crisis

  • The role of Public Affairs and corporate communications in a changing world
  • What is top of the agenda and what are the new opportunities?
  • Assessing how similar situations have been dealt with in the past and understanding how best to communicate both internally and externally
  • Rethinking long term corporate strategy and its role in business resilience

Steve Race, Head of Public Affairs, McKesson UK
Timiko Cranwell, Director of Legal and Corporate Affairs, Budweiser Brewing Group UK&I
Dorothy Burwell, Partner, Finsbury
Chair: George McGregor, Immediate Past Chair of the PRCA Public Affairs Board and Managing Partner, UK and Chair of Interel Global Partnership

10:45 Session Break

11:00 Talking Heads: Evaluating current and emerging trends and their impact on your business and role

  • Outlining global economic, social, regulatory and tech trends
  • Exploring potential implications for businesses
  • Understanding the influence of these trends on your role, brand purpose, positioning and workforce

Jessica Lennard, Senior Director, Global Data Privacy and AI Initiatives, Visa
Abbie Sampson, Director of External Affairs, Energy UK
Jeremy Townsend, UK Communications Director, Groupe PSA
Dr Michael Granleese, Deputy Managing Director, Ipsos Corporate Reputation
Chair: John Harrington, Editor, PR Week UK

11:45 Session Break

12:00 Becoming the Agent of Change: Establishing your place at the top table

  • Top tips for influencing and getting buy-in from senior execs
  • Steering corporate strategy and culture through an integrated approach by corporate comms and public affairs
  • Communicating the role of PA and Corporate comms and demonstrating leadership across the entire workforce

Grainne O’Brien, Senior Director, Corporate Affairs, Kelloggs Europe
Anna Bartle, Vice President Corporate Affairs, Estee Lauder Companies UK
David Holdstock, Director of Communications, Local Government Association
Chair: Roisin Miller, Senior Account Director, Porter Novelli

12:40 Networking Lunch

13:40 Driving success: Building and retaining an agile, resilient and diverse team

Panel debate

  • The future of work: what is the ideal skillset and expertise of a corporate comms and public affairs professional in an evolving digital first world?
  • Making the best of your assets: ensuring the best balance of skills across agency and in house
  • Recruiting and retaining staff: tips for finding, and keeping, top talent in the industry
  • Understanding what new recruits are looking for in their next role
  • Brand value and employee satisfaction: how to attract diverse and new talent

Nina Jaksic, Vice President of EMEA Communications, BNY Mellon Investment Management

14:20 Session break

14:35 Save Pub Life - Storytelling throughout COVID

Case Study

  • Exploring Budweiser Brewing Group’s use of storytelling to engage stakeholders and support pub and bar partners during the closure period
  • The journey of the Save Pub Life initiative in response to the wide-reaching impact of Covid-19 on the hospitality sector
  • How the platform evolved to provide a comprehensive support package for the nation’s pubs and bars as they reopened, supporting a strong and safe recovery

Timiko Cranwell, Director of Legal and Corporate Affairs, Budweiser Brewing Group UK&I

15:00 Session Break

15:15 What clients want from agencies

The successful delivery of both corporate communication and public affairs campaigns relies on a clear understanding of purpose, business objectives and core values. We bring together a panel of senior leaders to unpick what clients are looking for in agencies.

David Shriver, Communications Director, Ocado
Mat Sears, Director of Corporate Affairs, Consumer Division, BT & EE
Danielle Dominey-Kent, Communications and Public Affairs Director, Landsec
Chair: John Harrington, Editor, PR Week UK

16:10 Close of conference


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