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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Watch: Nike celebrates Liverpool’s ‘winning against all odds’ mentality
Nike’s Tell Us Never campaign introduces the world to the Republic of Liverpool.
Papa John’s celebrates carnival with themed deliveries
Performers who would usually attend the Notting Hill carnival will make pizza deliveries.
Foodhub orders UK agency to deliver B2B campaign
Foodhub has appointed Jargon PR to deliver a campaign to raise awareness and position the brand as an “industry leader”.
Five Campaigns We Liked in July: vote for your favourite
From statues and screams to creatures and Crouch, PRWeek rounds up its five favourite campaigns from July 2020. Vote below for your favourite – poll closes Friday 7 August at 5pm.
Pitch Update: Krispy Kreme, Nestlé, AeroSpace Cornwall, Therme Group, sustainable beef, murals and more
PRWeek's weekly round-up of pitches and account moves.
Krispy Kreme hires retained consumer PR agency
Krispy Kreme UK and Ireland has appointed the FleishmanHillard (FH) Brand & Culture team as its retained consumer PR agency, following a competitive pitch process.
The Romans and Ella’s Kitchen launch ‘Eat Along Book’
The Romans and Ella’s Kitchen have released the world’s first 'Eat Along Book’ to help children develop hand-eye co-ordination skills through fun, sensory food play at mealtimes.
Burger King brings tiny Tinie to fans for Whopper show
The performance is being touted as the 'smallest gig ever'.
Watch: EA Sports alleviates the post-season blues with Fifa 21 campaign starring Eric Cantona
Film mixes gameplay with footage of housebound players.
Apple signs up Michaela Coel, Maisie Williams and Dave to star in MacBook campaign
Artist Grayson Perry, filmmaker Jenn Nkiru, animation studio Aardman and printmaker Gabriella Marcella also feature in the campaign.
GenesisCare hires PR agency for first consumer comms brief
GenesisCare, the biggest provider of private cancer care in the UK, has hired Tin Man Communications as its first consumer PR agency.
Brand Film Awards EMEA 2020: winners revealed
The winners at Brand Film Awards EMEA 2020 have been announced - including the prestigious Brand, Media Production Company, PR Agency and Creative Agency of the Year gongs.
Zeno wins Hyatt Hotels international AOR account
Hyatt also hired Maverick Creative and Gagen MacDonald.
Watch: Football fans celebrate in COVID-compliant 'hamster balls' for Paddy Power
A new Paddy Power campaign starring brand ambassador Peter Crouch shows 'the world’s most COVID-compliant football party’ – with fans celebrating in self-contained 'hamster balls'.
Brands should not revert to pre-COVID messaging, Twitter study finds
Survey of 1,000 UK users found just seven per cent want brands to return to their normal tone of voice.
Opinion and features
Having a diverse workforce isn’t just about hiring BME people, it’s about keeping them
Recently, I saw a video of former West Indies cricketer Michael Holding, reflecting on the racism faced by his parents in the UK, in which he breaks down in tears.
Five ways I learned to cope with the return to agency life after time out
For anyone on furlough – or for those who find themselves made redundant – finding a way back to work after time out can be tough.
Industry employers: overlook itchy feet at your peril
Even though companies are now looking at getting back into the office post-lockdown, the road to normality feels like a long one.
TikTok is an authentic earned content space for brands – but for how long?
New social media channels are constantly entering our ever-evolving media landscape.
'At this rate, what can’t Rihanna do?' - Creative Hits & Misses of the Week
Hoda Awad, account manager at Madano, takes a critical look at this week's creative releases.
Believe it or not, the pandemic is a perfect time to set up a new agency
It sounds counterintuitive, but if you have been thinking about creating your own PR agency or going solo, then now is a great time.
'Retro arcade-style game perfect for reaching fans' - Behind the Campaign, Southampton FC kit launch
Southampton FC sought inspiration from classic video games for the launch of its kit for next season. Charlie Read, head of marketing at the football club, gives the lowdown.
Say hello to the comeback industry
How the beauty industry will get better by doing better.
Redundancy comms: compassion and clarity, not a thesaurus, are vital
“Tim, we’ve decided to adapt your role in a strategically streamlined way.” Do people really speak like this when announcing job losses to their colleagues?
Diversification of PR services is vital in a ‘post-earned’ world
The basis of the modern PR agency is a well-trodden path. In essence, leveraging an established base of media contacts, knowledge and strategy to sell media relations to clients at a decent margin has been the route to success.
Latest Jobs
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Senior Account Executive - Consumer Goods Premier Resourcing UK London
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Director - Financial Services The Foundry - Original London (Central), London (Greater)
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Corporate Brand PR Director The Foundry - Original London (Central), London (Greater)
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SAM - strategic comms & media campaigns focused on global issues, in a disruptive startup agency Fabric Central London
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PR Account Manager - Gaming & E-Sports Premier Resourcing UK Central London
Recent consumer PR people moves
Manifest hires digital content strategy director
Manifest Manchester has appointed Lee Benecke as digital content strategy director.
Publicis global head of insights exits after combative COVID tweets
The holding company parted ways with Tom Goodwin after he tweeted about pandemic.
Athene Communications appoints managing director
Peterborough-based Athene Communications has named Rachel Wild as its new managing director.
Movers & Shakers: Number 10, PHA Group, Run, Broadcast Revolution, PRCA and more
PRWeek's weekly round-up of industry hires, departures and promotions.
Ogilvy lists creativity and inclusivity as top priorities under Andy Main
Ogilvy's new global CEO joined the company from Deloitte Digital this week.
Movers & Shakers: BCW, Finsbury, Instinctif, PrettyGreen, Don't Cry Wolf, Threesixty and more
PRWeek's weekly round-up of industry hires, departures and promotions.