The latest consumer PR news, opinion and features.
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Latest news and news analysis

Budweiser turns around the fate of the planet in Earth Day campaign

Budweiser turns around the fate of the planet in Earth Day campaign

The campaign features a “reverse poem” that shows how we can turn climate change around.

Exclusive: Publicis buys Taylor Herring

Exclusive: Publicis buys Taylor Herring

Marketing services behemoth Publicis Groupe UK has wholly acquired boutique PR firm Taylor Herring, PRWeek can reveal.

Pitch Update: Turkish Airlines, Fujikura, Kenya Tourism Board, Anorak and more

Pitch Update: Turkish Airlines, Fujikura, Kenya Tourism Board, Anorak and more

PRWeek's round-up of pitches and account moves.

Turkish Airlines takes relationship with Finn Partners global

Turkish Airlines takes relationship with Finn Partners global

The firm has been its agency partner in the Americas since 2017.

Tin Man hires corporate and media lead

Tin Man hires corporate and media lead

Tin Man has appointed former journalist and senior corporate specialist Sean Allen-Moy to lead its ‘corpsumer’ practice.

Kenya Tourism Board hires UK agency for European brief

Kenya Tourism Board hires UK agency for European brief

The Kenya Tourism Board has appointed the PC Agency as its PR and destination marketing partner for the UK and Europe.

Pitch Update: Avanti West Coast, Vinted, Craft Gin Club, South West Water and more

Pitch Update: Avanti West Coast, Vinted, Craft Gin Club, South West Water and more

PRWeek's round-up of pitches and account moves.

Train operator Avanti West Coast books PR agency for brand story brief

Train operator Avanti West Coast books PR agency for brand story brief

Engine Mischief has won a brief to help build the brand story of recently established train operator Avanti West Coast following a competitive pitch, PRWeek has learned.

The PRWeekly podcast: Top 150 preview | Cameron lobbying scandal | The creative challenge this summer | Prince Philip coverage

The PRWeekly podcast: Top 150 preview | Cameron lobbying scandal | The creative challenge this summer | Prince Philip coverage

PRWeek's latest podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.

Five Campaigns We Liked in March: your winner revealed

Five Campaigns We Liked in March: your winner revealed

Find out the winner from PRWeek's pick of the best PR and comms campaigns in March below...

Second-hand fashion platform Vinted hires UK consumer PR agency

Second-hand fashion platform Vinted hires UK consumer PR agency

Red Havas has been appointed as the UK consumer and lifestyle PR agency of record for online fashion platform Vinted, following a competitive pitch process.

Pitch Update: Quorn, London Broncos, Nationwide, ThruDark and more

Pitch Update: Quorn, London Broncos, Nationwide, ThruDark and more

PRWeek's round-up of pitches and account moves.

Quorn hires creative comms agency to build on sustainable food message

Quorn hires creative comms agency to build on sustainable food message

Quorn has appointed Taylor Herring to handle its retained press office, media relations strategy and creative brand PR campaigns in the UK, following a four-way competitive pitch.

Heineken pop-up ends the long wait for a pint and a haircut, simultaneously

Heineken pop-up ends the long wait for a pint and a haircut, simultaneously

Punters can enjoy a beer while getting a Heineken-haircut.

'Give Tesco a miss', supermarket urges with campaign promoting pubs

'Give Tesco a miss', supermarket urges with campaign promoting pubs

Tesco’s 'Pop to your local if you can' campaign ran across national newspapers.

Opinion and features

'We knew the creative had to sing virtually' - Behind the Campaign with Mr. Men Little Miss

'We knew the creative had to sing virtually' - Behind the Campaign with Mr. Men Little Miss

Poppy Lewis, creative director at Aduro Communications, takes us behind the scenes of the agency's Mr. Men Little Miss 50th Anniversary campaign.

'Monthly coverage targets are a bane to creativity' - Creative Q&A

'Monthly coverage targets are a bane to creativity' - Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Henry Warrington, partner and creative director at Third City.

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.

'A bit of a misread of the room' - Creative Hits & Misses of the Week

'A bit of a misread of the room' - Creative Hits & Misses of the Week

Ellie Tuck, global creative director at FleishmanHillard, analyses this week's creative offerings.

'Either help me the f*** out, or make me laugh' - PR creatives on what to expect from brands this summer

'Either help me the f*** out, or make me laugh' - PR creatives on what to expect from brands this summer

As the economy opens, creative comms briefs are becoming bolder and looking for cut-through in what many anticipate will be an 'avalanche of activity'. Finding the right tone while standing out is a big challenge, so PRWeek asks leading creatives what's in store.

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For non-profits trying to cut through during the pandemic – it’s ER, not PR

For years as an agency professional, I heard the phrase ‘It’s PR, not ER’ batted around and I used to say it myself - that is, until I moved into the non-profit sector.

When PR meets advertising, creative strategy is a must

When PR meets advertising, creative strategy is a must

A common request a PR agency will receive is to secure coverage for an advertising campaign – typically, at the end of the process; handed a suite of heavily branded creative with the instruction “PR it”.

NFT Big Mac to Volvo safety test - Creative Hits & Misses of the Week

NFT Big Mac to Volvo safety test - Creative Hits & Misses of the Week

Graeme Anthony, newly appointed creative director at AxiCom, examines the creative offerings from the past days.

'PR central to shake up stale category' - Behind the Campaign, 'sofa prenup'

'PR central to shake up stale category' - Behind the Campaign, 'sofa prenup'

Lewis Davey, founder and creative director at Idea Farm, gives the lowdown on the agency's recent campaign for sofa brand Snug, featuring Love Island's Chris Hughes.

Racism has no geography – so why are UK brands staying silent during anti-Asian attacks?

Racism has no geography – so why are UK brands staying silent during anti-Asian attacks?

#StopAAPIHate. #StopAsianHate. How frequently are you seeing these hashtags and reading the posts accompanying them? In the US, probably a fair amount. How about the UK?

Latest Jobs

Recent consumer PR people moves

Sanofi poaches pharma comms veteran from rival

Sanofi poaches pharma comms veteran from rival

Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.

Hanover Health bolsters leadership team as fee income rises

Hanover Health bolsters leadership team as fee income rises

Two associate directors, specialising in comms and public affairs, have been appointed by Hanover Health after fee income climbed by almost one-fifth.

The PRWeekly Podcast: Ogilvy CEO moves to Weber | COVID & internal comms | Manifest's Obubo tackles racism report

The PRWeekly Podcast: Ogilvy CEO moves to Weber | COVID & internal comms | Manifest's Obubo tackles racism report

PRWeek's new podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.

Movers & Shakers: Edelman, Visa, Mischief, Finsbury Glover Hering, AxiCom and more

Movers & Shakers: Edelman, Visa, Mischief, Finsbury Glover Hering, AxiCom and more

PRWeek's round-up of industry hires, departures and promotions.

Engine Mischief grows leadership team with senior hire

Engine Mischief grows leadership team with senior hire

Engine Mischief has appointed experienced brand strategist and former agency founder Alicia Mellish as a director.

The Unmistakables expands leadership team and hires former BT D&I lead

The Unmistakables expands leadership team and hires former BT D&I lead

The Unmistakables has grown its leadership team with the promotion of Ben Brooks-Dutton to managing partner and addition of former BT Group director of talent, leadership and diversity, Simone Marquis, as culture and inclusion director.