The latest consumer PR news, opinion and features.
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Latest news and news analysis

KFC's latest wacky product is a $10,000 internet escape pod

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken," KFC hopes the internet escape pod is just what consumers need this holiday season.

'Whatever you say about World Rugby, it isn't bent': Brian Moore on the 2023 Rugby World Cup race

'Whatever you say about World Rugby, it isn't bent': Brian Moore on the 2023 Rugby World Cup race

Rugby pundit Brian Moore has backed the decision to host the 2023 Rugby World Cup in France, in conversation with PRWeek.

In brief: H+K bags Burson crisis specialist, CSM wins global PR brief for Formula E

H+K adds Jon Wynne-Jones to crisis team, CSM wins global PR brief for Formula E and Profile Pensions picks Publicasity.

Genius stunt or needlessly risky? PR pros digest Greggs 'sausage roll Jesus' row

Genius stunt or needlessly risky? PR pros digest Greggs 'sausage roll Jesus' row

Greggs received a wave of publicity - and a boost in sales - this week after a branded advent calendar depicted Jesus as a sausage roll. Was it harmless festive fun or something more sinister? And what does it tell us about 'banter marketing' today?

Greenpeace hijacks Coke's 'huge PR push' with alternative Christmas campaign

Greenpeace hijacks Coke's 'huge PR push' with alternative Christmas campaign

Greenpeace has launched a Christmas campaign designed to take advantage of what it describes as Coca-Cola's "huge PR push" during the festive season.

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds has hired Joe Faul (pictured) from WPP digital agency Wunderman to the new role of head of data and analytics, and brought in Contagious and PepsiCo veteran Arif Haq as a director.

McDonald's gets #ReindeerReady with social Christmas campaign

McDonald's gets #ReindeerReady with social Christmas campaign

McDonald's has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa's reindeer, as well as a features hub on Snapchat.

In brief: Redleaf lands financial services win, MHP wins former Bell Pottinger client, wins for Diffusion and Speed

Redleaf lands financial services win, MHP wins former Bell Pottinger client, wins for Diffusion and Speed, and more from PRWeek UK.

Ford Motor Company looks for global social media lead

Ford Motor Company looks for global social media lead

The hire will be the automaker's "subject matter expert" when it comes to social media.

TK Maxx to make white Christmas a reality for handful of lucky customers

TK Maxx to make white Christmas a reality for handful of lucky customers

Discount retailer TK Maxx has launched its Christmas campaign, which includes a film narrated by actor Bill Nighy and a competition that will see a handful of lucky customers win a snowy Christmas experience.

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, while others give more cautious welcome

French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival yesterday, while others have given it a more cautious welcome.

The best parodies of John Lewis' #MozTheMonster Christmas campaign

The best parodies of John Lewis' #MozTheMonster Christmas campaign

Parodies of the John Lewis Christmas campaign are now (nearly) as highly anticipated as the real thing. Here are PRWeek UK's favourite spoofs of the festive season so far...

Watch: Black cab app mytaxi and St John Ambulance team up to give first-aid training to cabbies

Watch: Black cab app mytaxi and St John Ambulance team up to give first-aid training to cabbies

The cab-hailing app mytaxi has teamed up with St John Ambulance and agency Taylor Herring to launch the Knowledge+, which it says will mean black cabbies can "become London's new emergency responders".

Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

'Quintessentially British' with 'unexpected humour': PR pros react to Waitrose Christmas campaign

'Quintessentially British' with 'unexpected humour': PR pros react to Waitrose Christmas campaign

Waitrose has launched its Christmas campaign, which includes a heart-warming film about villagers snowed in at a pub that PRWeek's Christmas panel describes as "quintessentially British" with "unexpected humour".

Opinion and features

Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid' - episode 6 of The Line

Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid' - episode 6 of The Line

Episode six of The Line features a one-on-one with England rugby legend Brian Moore, who talks to host Richard Gillis about the sport's bruising relationship with the media, Danny Cipriani and the Beckhams, 'the opinion business' and the rise of the super coach.

Do we need women-only clubs to foster female entrepreneurs in PR?

Do we need women-only clubs to foster female entrepreneurs in PR?

As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.

Does your brand content really need to be 'always on'?

Does your brand content really need to be 'always on'?

The year 2013 was a lightbulb moment for social content. It all started, innocently, when a blackout unexpectedly stopped play at the US Super Bowl.

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

Paying the 'Living Wage' is one of the keys to unlocking diversity in PR

This week is Living Wage Week, when businesses large and small across the country raise awareness of their commitments to pay all staff a Living Wage.

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Some brands aren't intimidated by having double the space to fill.

'You can influence the world in a day': PRWeek meets the insiders at Outside - PRs to the Stones, the Beckhams and beyond

'You can influence the world in a day': PRWeek meets the insiders at Outside - PRs to the Stones, the Beckhams and beyond

Legendary showbiz PR Alan Edwards - recently inducted into the PRWeek UK Hall of Fame - has been advising the stars for more than 40 years, but views this as a golden age of PR. Alongside the agency's CEO, Dominic Mohan, he has his sights set firmly on the future.

From the editor-in-chief: Cause marketing is for more than just Christmas

From the editor-in-chief: Cause marketing is for more than just Christmas

How many of the 2017 Christmas campaigns - most of which are launching now - opt for some kind of 'higher purpose' and how many simply adopt a merry product or value message?

What to expect when you hire a PR graduate

What to expect when you hire a PR graduate

After three years of studying a PR degree, I finally made it into PR - but do employers know what to expect from the grads they bring in?

Three reasons why PR should start with a problem, not a headline

Three reasons why PR should start with a problem, not a headline

PR has evolved hugely over the years, for the better in my opinion, but old habits die hard and when consumers have an incredibly short attention span (I include myself here), there's no time for fluff.

Five Campaigns We Liked in October 2017: vote for your favourite

Five Campaigns We Liked in October 2017: vote for your favourite

From super-strength, anti-vampire garlic bread, to police wearing nail varnish and 'mummies' marching for better working rights... PRWeek UK chooses its top October campaigns. Vote below for your favourite.

Latest Jobs

Recent consumer PR people moves

Golin hires Jonny Bentwood for new global head of data and analytics role

Golin hires Jonny Bentwood for new global head of data and analytics role

Bentwood said the Interpublic Group firm wants "serious rocket science" in its analytics approach.

In brief: Peregrine wins Killik, Umunna adviser joins Field, Promote wins, Hoffman, Focus PR

Peregrine wins Killik, Umunna adviser joins Field, Promote wins, and more from PRWeek UK.

Hotwire UK head of engagement quits ahead of planned transfer to US office

Hotwire UK head of engagement quits ahead of planned transfer to US office

Hotwire UK's head of engagement John Brown has decided to leave the business, just days after it was announced he would be taking a more senior role in the firm's US operation.

Target veteran Dustee Jenkins joins Spotify as global comms head

Target veteran Dustee Jenkins joins Spotify as global comms head

Jenkins exited her job as Target's EVP and chief communications officer in June.

In brief: Number 10 aide among new names on PRCA Council, Porta adds to board, Zest to handle war charity launch

Number 10 aide on PR Council, Juniper takes WWF advocacy role, Zest to launch war charity, Porta adds to board and more from PRWeek UK.

Ex-Ogilvy & Mather director Michele O'Neill joins Edelman UK as global strategy partner

Ex-Ogilvy & Mather director Michele O'Neill joins Edelman UK as global strategy partner

VCCP Sydney's Michele O'Neill, a former global planning director at Ogilvy & Mather, has been appointed global strategy partner at Edelman UK and Ireland.