The latest consumer PR news, opinion and features.
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Latest news and news analysis

Which PR agencies did the best at Cannes? Here's the 2019 medal table

Which PR agencies did the best at Cannes? Here's the 2019 medal table

Ketchum and Weber Shandwick have the biggest hauls of Lions at this year's Cannes Lions Festival of Creativity. Check out PRWeek's PR agencies medal table for 2019.

The Exposure Group changes its name to The Casbah

The Exposure Group changes its name to The Casbah

One of the UK's largest independent marketing businesses, The Exposure Group, has renamed itself The Casbah.

Endurance events brand Spartan Race chooses UK agency

Endurance events brand Spartan Race chooses UK agency

Obstacle race and endurance brand Spartan Race has appointed The PHA Group to manage its UK PR for its 2019 events, including the Spartan UK Stadion race at Twickenham stadium in November.

TfL apologises for approving controversial taxi campaign

TfL apologises for approving controversial taxi campaign

Work for Kapten seen as making light of women meeting murderer on blind date.

PR CEOs five times more likely than general population to come from fee-paying school

PR CEOs five times more likely than general population to come from fee-paying school

More than a third (34 per cent) of UK PR consultancy bosses attended fee-paying schools - nearly five times the rate of the general population, a new report on elitism has revealed.

Ready 10 wins snack-bar launch that involves bringing the sport of 'tag' to the UK

Ready 10 wins snack-bar launch that involves bringing the sport of 'tag' to the UK

Ready 10 is bringing the sport of tag to the UK for a new snack-bar client in its "most ambitious project to date", PRWeek can reveal.

Radioactive PR boss: 'We've proved your business can grow with a four-day working week'

Radioactive PR boss: 'We've proved your business can grow with a four-day working week'

The first PR agency to introduce a four-day working week has reported a strong business performance, high levels of staff happiness, fewer sick days and spike in recruitment a year after launch. Radioactive PR boss Rich Leigh explains what he learned along the way.

Heathrow Express on track with new consumer PR shop

Heathrow Express on track with new consumer PR shop

Heathrow Express has appointed 72Point as its consumer PR agency on a 12-month contract. The brief involves delivering strategic and creative campaigns for the dedicated airport rail service to promote brand awareness.

Vue hires new agency for consumer brief

Vue hires new agency for consumer brief

UK cinema chain Vue Entertainment has hired Unity as its retained consumer agency following a competitive pitch, replacing Edelman.

PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry

PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry

PR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of 1,500 Britons has found.

Watch: Jaguar Land Rover video targets gender stereotyping

Watch: Jaguar Land Rover video targets gender stereotyping

Primary school children are asked to draw a picture of an engineer to highlight gender stereotypes in a new Jaguar Land Rover campaign.

PRWeek and PRCA launch landmark Asia-Pacific study

PRWeek and PRCA launch landmark Asia-Pacific study

The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.

'Brands shouldn't focus on their products' - Cicero & Bernay director

'Brands shouldn't focus on their products' - Cicero & Bernay director

Campaigns should also tap into social issues, says Sarah Longbottom, the PR group's director of strategy and planning.

Watch: Pride's moving Jubilee tribute to the Queer revolt

Watch: Pride's moving Jubilee tribute to the Queer revolt

This year marks fifty years since the Stonewall Uprising: the series of events that sparked the modern Pride movement.

Nike video with Olympian Caster Semenya calls for acceptance

Nike video with Olympian Caster Semenya calls for acceptance

Nike has launched a video starring Olympic 800-metre champion Caster Semenya that calls for acceptance and echoes its recent social purpose videos with Raheem Sterling, Colin Kaepernick and Serena Williams.

Opinion and features

My Biggest Gaffe: One extra zero turned sampling into a tsunami

My Biggest Gaffe: One extra zero turned sampling into a tsunami

Kate Dwyer, consumer associate director at Grayling, recalls the youthful yoghurt error that lead to a mortifying life lesson.

Fellow students say 'PR sucks' but I have renewed faith in the power of earned

Fellow students say 'PR sucks' but I have renewed faith in the power of earned

Tell people that you're leaving a perfectly good job to go and be a full-time student and everyone is lovely and positive. They can spot a mid-career crisis a mile off.

Greater use of employment tribunals could reduce sexual harassment in PR and comms

Greater use of employment tribunals could reduce sexual harassment in PR and comms

The PRCA survey into sexual harassment is sad reading but not surprising, and is borne out by my experience in advising NUJ members in the PR industry and indeed across other sectors of the media.

Inside in-house: The Jockey Club on 'owning your own stories', smart social and racing's reputational challenges

Inside in-house: The Jockey Club on 'owning your own stories', smart social and racing's reputational challenges

The Jockey Club's comms and content team tell PRWeek about the demands of representing a sport that runs almost every day of the year, and how PR works through a national and regional structure.

Brands should learn from how John Lewis conducts internal comms

Brands should learn from how John Lewis conducts internal comms

John Lewis has been voted the brand Brits would be proudest to work for despite a recent dip in profits, but what makes some employer brands consistently attractive and how can companies best use communications to promote theirs?

'The special attention - and career prospects - ended when I told him I had a new boyfriend'

'The special attention - and career prospects - ended when I told him I had a new boyfriend'

A low point in my career was being warned before an evening event that a client I was hosting was "a bit handsy".

Three common pitfalls of brand activism - and how to avoid them

Three common pitfalls of brand activism - and how to avoid them

I embrace brands moving beyond bolt-on CSR strategies into real social change.

What does the modern PR professional look like in 2019?

What does the modern PR professional look like in 2019?

It is time for PR pros to upskill and improve their understanding of digital marketing in order to survive as an industry.

The rama-dos and rama-don'ts of understanding Muslims

The rama-dos and rama-don'ts of understanding Muslims

In the last few days of Ramadan, businesses in UK Muslim communities will have seen their biggest sales of the year as customers stock up on new outfits, food and gifts before Eid-ul-Fitr - the celebration that marks the end of a month of fasting that took place earlier this week after the moon sighting.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

Latest Jobs

Recent consumer PR people moves

Exclusive: Leadership changes as Havas Lynx chief heads for the US

Exclusive: Leadership changes as Havas Lynx chief heads for the US

David Hunt, chief executive of Havas Lynx in the UK, has left the agency following his promotion to a new role within the Havas group in the US.

Patient advocacy the focus for promoted MHP health team director

Patient advocacy the focus for promoted MHP health team director

MHP has promoted Jonathon Sheppard to director, as part of a series of changes to strengthen its health offering.

In brief: Unilever appoints agency, Marvel Live! turns to Instinct, national awareness win for PHA, new MD at 10 Yetis

In brief: Unilever appoints agency, Marvel Live! turns to Instinct, national awareness win for PHA, new MD at 10 Yetis

Unilever appoints The Hoxby Collective for digital content role, Scottish Land and Estates poaches head of comms, and more from PRWeek UK.

Unlimited Group names new CEO

Unlimited Group names new CEO

Former Procter & Gamble, Kellogg and Beam Suntory leader takes over from Michael Richards.

LAS appoints comms chief with mission to empower staff and build partnerships

LAS appoints comms chief with mission to empower staff and build partnerships

London Ambulance Service (LAS) has appointed Antony Tiernan, one of the architects of the successful NHS 70th birthday celebrations, as its director of comms and engagement.

Edelman's Michelle Hutton to leave London for APAC leadership roles

Edelman's Michelle Hutton to leave London for APAC leadership roles

Edelman's MD of global client strategy, Michelle Hutton, is returning to Australia to take the helm of Edelman Australia, in addition to a new role as chief growth officer for the Asia-Pacific region.