The latest consumer PR news, opinion and features.

(Getty Images/Pool / Pool)

Fixing the Met Police’s reputation: no shortcuts, but there are relatively quick wins

The publication of yet another damaging report on the Metropolitan Police last week emphasised how tough a task the force faces in rebuilding its reputation. Can it be fixed?

News & analysis

Tim Dyson

Next 15 reports ‘record performance’, is ‘confident’ over M&C Saatchi, says Engine has been ‘successfully integrated’

Communications group Next 15 has revealed revenue growth of 65 per cent for the first half of the year, with adjusted pre-tax profits up 73 per cent.

British Gas' honest answers, Brompton reimagines petrol stations, Brandalism hacks airline ads - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Steve Atkins

Chelsea FC’s director of comms departs for F1

Chelsea Football Club’s long-serving director of communications and public affairs is leaving the club to take up the role of chief communications officer at McLaren Racing in December.

GiffGaff predictions, Monopoly fights, McDonald's marriages - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Cadbury’s celeb gossip, WWE countryside visit, O2 coded message – Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Giant Jelly Baby at Stonehenge

‘A massive, inflatable interruption’ – Behind the Campaign, ‘I Spy Maynards’

David Masterman, deputy executive creative director at VCCP, discusses the agency’s larger-than-life campaign for confectionery brand Maynards’ Wine Gums and Jelly Babies.

Corona Cero ‘The Nature Exchange’

Budweiser Brewing Group appoints agency to help launch zero-alcohol Corona Cero

MSL UK has been hired by Budweiser Brewing Group to spread awareness and sampling of the latest non-alcoholic lager to hit the fast-growing ‘no and low’ alcohol drinks market.

Do young PRs and creatives object to working with unethical clients?

Following a protest in which young creatives were encouraged to sabotage campaigns for fossil fuel clients, PRWeek asked some of the industry’s rising stars whether they would produce work for clients with an unethical or controversial reputation.

Alexandra Burke at Carnival, Nutella twist, Andrex love, Starbucks stories - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Peperami wedding, Kevin Bacon falls, M&M’s go ape - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Opinion & features

'Looks wrong, feels wrong, sounds wrong’ – Creative Hits and Misses of the Week

Alex Silcox, chief client officer at Hill+Knowlton Strategies, casts his critical eye over creative releases from the past seven days.

Nick Rewcastle

Patagonia: ‘The truest example of authentic purpose-led PR we have ever seen’

Patagonia’s only shareholder is now the Earth. The outdoor clothing brand lives and breathes the outdoors, with the planet at the heart of its everyday activity. From its inception, Patagonia has committed itself not only to providing a high-quality product, but also to negating the devastating effects of ecological destruction going on around us.

The Britain national flag flies half-mast at Buckingham Palace in London

Don’t make a royal mess of comms

Stay quiet? Pay tribute? Get it wrong and end up with a ruined reputation among royalists? Our panel of experts suggests a variety of ways to navigate a very delicate situation that will continue for several days to come.

Cremilda Daniel

Kanye West and Adidas feud is a wake-up call for all brands and PRs

It’s no secret that black culture remains, and has always been, the blueprint for popular trends in fashion, music and art, to name a few.

‘Greenwashing’ enters the dictionary – but what does it mean for comms?

Included in Merriam-Webster’s latest list of new terms, ‘Greenwashing’ has gone from industry lexicon to everyday language. But while most know its definition, what will be the lasting impact on the industry?

'Chien' promotional image

‘We needed a dog whistle to get attention’ – Behind the Campaign

Mark Perkins, creative and strategy director at Cow, discusses the agency’s recent campaign that featured a surprising twist.

Tim Bell

Lord Bell was my mentor

My first job was with Tim Bell, in the Lowe Bell era of the early 90s. The structure then was about eight senior consultants, who either had a Bentley or a Jag. They represented the very sharp end of political and other communications clients, international clients and governments.

Tony Langham

Could a Bell Pottinger situation happen again?

Five years ago this week, Bell Pottinger collapsed into administration following an avalanche of resignations by clients who were no longer prepared to be associated with the firm.

Chris McCafferty

Why value and values win in a recessionary market

Rising costs of production, the energy crisis, dropping living standards, lower consumer sentiment, interest rate challenges, consumers actively cutting back… the list goes on. So, if the light at the end of the tunnel is in fact just another train, what should we do?

Woolmark’s ‘Wear wool, not fossil fuel’

Creative Hits and Misses of the Week

Graeme Anthony, creative director at AxiCom, looks at campaigns from the past seven days.