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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Honda hires PR agency to support dealerships and transition to electric cars
Honda has hired Cirkle to support its 140-strong network of independent and franchised dealerships across the UK, following a three-way competitive pitch.
MDC Partners merges KWT Global, HL Group
KWT’s Aaron Kwittken will be global CEO of the combined shop.
High Court dismisses BrewDog's libel case against Frank over 'rogue' release
A High Court judge has dismissed BrewDog’s libel claim against Frank PR in relation to a controversial press release that invited Trump supporters to drink at the brewer's bars.
Former Hotwire insights and analytics lead launches consultancy
Hotwire’s former head of insights and analytics, Matt Bell-Watson, has set up a consultancy that aims to ‘help businesses ground communications in insight’.
Watch: Taika Waititi and international stars read Roald Dahl classic
The Roald Dahl Story Company has brought together Academy Award-winning filmmaker Taika Waititi and a host of other stars to bring a classic Dahl children’s story to life in a charity fundraiser.
Gousto enlists Nick Grimshaw to host online dinner party
Paloma Faith, Katherine Ryan and David Haye are among celebrities attending 'Britain's largest' virtual dinner party.
M&C Saatchi Talk begins new era with 'renewed confidence'
The newly merged M&C Saatchi Talk has officially started trading with a more solid cash position and new tools it hopes will prove a more compelling proposition for clients. CEO Jane Boardman said: 'It feels like we're out of that very stressful time.'
William and Kate front 'Mental health minute' roadblock across all UK radio stations
Duke and Duchess of Cambridge are joined by Harry Kane, Dua Lipa, David Tennant and Anthony Joshua.
Movers & Shakers: Weber Shandwick, Ogilvy, Freuds, Grayling, Newgate, Pretty Green and more
PRWeek's weekly roundup of industry hires, departures and promotions.
'Big Tobacco' using COVID-19 messaging and influencers to market products
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Watch: The food porn campaign so raunchy it can only be shown after dark
A campaign loaded with seedy innuendo for Swisse Me’s healthy fruit smoothies has been classified too rude for daytime viewing. It was developed by 72Point-backed agency PLAY.
Former Xbox EMEA PR lead joins PrettyGreen
PrettyGreen has appointed Luke Jackson-Smart as an associate director to lead the agency's consumer tech and gaming team, PRWeek can reveal.
Badoo sends digital love letters to NHS and frontline workers
Dating app Badoo is using its outdoor advertising inventory to broadcast thousands of messages from users to NHS and frontline workers at Piccadilly Circus.
Agency leaders: ‘The pandemic has changed how internal comms, crisis comms and purpose are valued'
Internal comms – regarded by some in the industry as a “poor relation” to external – is having a moment due to the coronavirus pandemic. Leaders of freuds, Grayling and Cicero/AMO highlight the services clients are turning to during the coronavirus crisis.
HS1 hires consumer and influencer agency partner
Halpern has won a consumer and influencer brief for HS1, which includes a full calendar of events at St Pancras International.
Opinion and features
'When purpose meets play. Just perfect' - Creative Hits & Misses of the Week
Sasha Marks, director at Brazen, examines this week's creative offerings.
Brands should take a lesson from the personal during the coronavirus pandemic
Amid this one huge thing, it is the small and personal that take on increasing importance.
‘Hats off to this borderline cocky and humorous campaign’ – Creative Hits & Misses of the Week
Alec Samways, CEO and head of creative strategy at Splendid Communications, picks out the best and worst creative offerings of the past week.
How have alcohol brands adapted to life in lockdown?
In the absence of pubs and festivals, booze brands have had to seek out new ways of reaching consumers.
Effective internal comms during COVID-19 could be the difference between success or failure
At the beginning of March, when I touched down at Heathrow after an incredible holiday in New Zealand, my role was evenly split between external and internal comms.
From the editor-in-chief: 'We're going back to work, but how much have we changed?'
Week 10 working from home, the warm spring mornings continue to bring cheer and I’ve been reading a lot about how we could all WFH forever, as Twitter suggested last week.
My top 20 lockdown campaigns from around the world
Hope&Glory PR has collated its favourite creative work from around the world during the coronavirus lockdown. Here's my pick of the entries.
'We had to turn the pandemic to our advantage' - Behind the Campaign with The Bill in Lockdown
A Taylor Herring campaign for UKTV relaunched classic British police drama The Bill with a virtual cast reunion during lockdown.
Why do some government and political slogans land while others fall flat?
A good slogan inspires unity and action, while a poorly crafted one will land in a politician’s face like spit in the wind.
The PR industry’s greatest challenge could be to fight the coronavirus infodemic
COVID-19 has brought sudden and extreme change to our lives.
Latest Jobs
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Account Director - Integrated Campaigns Peter Childs London (Central), London (Greater)
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Account Director - Integrated Campaigns Peter Childs London (Central), London (Greater)
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Senior PR & Media Relations Officer Big Society Capital London, EC4A (currently remote working)
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Senior Communications Officer House of Lords London (Central), London (Greater)
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Creative Director – Integrated Communications Agency Capstone Hill Search London (Central), London (Greater)
Recent consumer PR people moves
LADbible hires head of marketing and communications
Maya Orr, a former senior marketer at Lidl, has joined LADbible Group to lead marketing and communications.
Number 10 special advisor joins MHP
Downing Street special advisor Nick Vaughan has joined MHP’s 20-strong public affairs team as an associate director, PRWeek can reveal.
Engine Mischief hires new creative director
Engine Mischief has appointed Greg Double as creative director in its Planning & Creative team. He will work on brands including Vodafone, LEGO, Asda and Shaftesbury.
Exclusive: DfID appoints new comms chief as predecessor returns to journalism
Judith Porter has been appointed director of communications at the Department for International Development (DfID), replacing Tim Singleton.
Technology comms agency Mixology launches
The agency set up by former Racepoint Global execs, which focuses on purpose-driven brands in agritech, wellness and smart living, is looking to recruit consultants at all levels.
AxiCom names Kate Stevens as European president
AxiCom has promoted UK managing director Kate Stevens to president of AxiCom Europe. She succeeds the late Henry Brake.