The latest consumer PR news, opinion and features.
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Latest news and news analysis

Newell Brands picks WPP as global comms partner

Newell Brands picks WPP as global comms partner

WPP is launching Team Newell to handle the account globally. BCW will work on the business.

The eight biggest PR stories of 2018

The eight biggest PR stories of 2018

PRWeek casts a beady eye back over what hit the PR headlines in 2018.

East of Eden to acquire consumer PR shop

East of Eden to acquire consumer PR shop

Brand experience and social change agency East of Eden has agreed to acquire Shoreditch-based consumer PR shop EdenCancan.

Waymo hires Suzanne Philion as global head of comms

Waymo hires Suzanne Philion as global head of comms

Most recently, Philion was VP of corporate comms at Oath.

MMA promoter Bellator hits up UK PR agency to push European expansion

MMA promoter Bellator hits up UK PR agency to push European expansion

The second largest mixed martial arts (MMA) championship, Bellator, has appointed The PHA Group to promote its events in the UK and Europe in 2019.

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Video stars Rhodri Marsden, who started hashtag in 2011.

AccorHotels books new agency for 'six-figure' retained UK comms account

AccorHotels books new agency for 'six-figure' retained UK comms account

AccorHotels has appointed Manifest to handle UK brand communications across three of its hotel brands: ibis, Novotel and Mercure, PRWeek can reveal.

'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa

'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa

Company's PR and social media manager shares the inside story on the controversial Christmas tweets.

EasyJet and Luton Airport create Christmas lightshow

EasyJet and Luton Airport create Christmas lightshow

The festive light display covered an A320 Airbus.

British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign

British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign

British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.

Nike backs footballer Raheem Sterling in ad celebrating outspoken views

Nike backs footballer Raheem Sterling in ad celebrating outspoken views

Footballer stars in social media post reminiscent of Colin Kaepernick work last year.

Truly, madly, deeply: the PR apologies (and non-apologies) of 2018

Truly, madly, deeply: the PR apologies (and non-apologies) of 2018

PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018...

Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018

Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018

PRWeek launched a second series of 'Confessions of a social media manager' earlier this year, profiling those at the online coalface for some of Britain's biggest brands and organisations. Here's a look back...

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film

Video features terrorist-themed 12 Days of Christmas.

DeVries wins PR duties for luxury skincare brand Philosophy

DeVries wins PR duties for luxury skincare brand Philosophy

Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and brand campaigns.

Opinion and features

'Must have' brand love (and how to lose it)

'Must have' brand love (and how to lose it)

If we've learnt anything in 2018, it's that brands need to stand for something more than just their products and services.

Five Christmas campaigns we liked: your winner revealed

Five Christmas campaigns we liked: your winner revealed

PRWeek UK's selection of PR and comms campaigns from the festive season drew almost 8,000 votes. Find out the winner below...

How Keith Weed transformed Unilever into an organization at the forefront

How Keith Weed transformed Unilever into an organization at the forefront

Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.

Parental leave: let's not judge the different choices mums and dads make

Parental leave: let's not judge the different choices mums and dads make

Maternity leave. Paternity leave. Parental leave. They're all the same, right?

Showcase: The World's 50 Best Restaurants media campaign pays dividends

Showcase: The World's 50 Best Restaurants media campaign pays dividends

The World's 50 Best Restaurants, the ranking scheme for the best eateries across the globe, saw a surge in coverage thanks to a targeted media campaign, aided by adept handling of a gender-based controversy.

PR is in urgent need of a strong, independent research sector

PR is in urgent need of a strong, independent research sector

The relationship between PR and research has always been controversial.

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.

In an age of conscious consumerism, what makes a challenger brand stand out?

In an age of conscious consumerism, what makes a challenger brand stand out?

If someone had said five years ago 'soap on a rope' would make a comeback, you'd probably have had a good laugh at their expense.

The 'overtime epidemic' in PR is a myth

The 'overtime epidemic' in PR is a myth

The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.

Latest Jobs

Recent consumer PR people moves

Octopus chairman Sandy Purewal departs to launch tech start up

Octopus chairman Sandy Purewal departs to launch tech start up

Octopus Group co-founder and executive chairman Sandy Purewal is leaving the tech PR agency to start a healthcare tech firm called Superfied, PRWeek has learned.

British Olympic Association marketing chief to lead comms and marketing at Laureus

British Olympic Association marketing chief to lead comms and marketing at Laureus

British Olympic Association (BOA) head of marketing Leah Davis is joining Laureus, the group that promotes sport as a force for good, as director of marketing and communications.

In brief: Ready10 wins Ideal Home, Story Comms rebrands, wins for PHA and The Communication Group

In brief: Ready10 wins Ideal Home, Story Comms rebrands, wins for PHA and The Communication Group

The Communication Group picks up AllBright, Gough Bailey Wright grows team, Story Comms adds clients, and more from PRWeek UK

NHS leadership body appoints director of comms to help communicate 10-year plan

NHS leadership body appoints director of comms to help communicate 10-year plan

The NHS Confederation has named Daniel Reynolds as its new director of comms, with a remit to support healthcare leaders in delivering the service's 10-year plan.

Nexus names new managing director

Nexus names new managing director

Nexus has hired Harvey Choat, formerly strategy director and head of PR at hospitality and leisure-focused agency Elliotts, as its new MD.

Bite Global MD Rachel Gilley moves to Clarity PR

Bite Global MD Rachel Gilley moves to Clarity PR

Clarity PR has hired Bite Global managing director Rachel Gilley as its UK MD.