Information Links
The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Havas Middle East wins comms brief for Muslim matchmaking app
Egypt-based mobile app Hawaya, which approaches matchmaking with respect for Muslim traditions and cultures, has appointed Havas Middle East as its PR Agency on record to lead communications across the GCC.
John Lewis plans buy-back scheme in 'assertive and aggressive' sustainability push
Brand aims to contribute to circular economy with initiative that follows similar move by Ikea this week.
The Kraken partners with gaming visionary for Halloween experience
The Kraken Rum has teamed up with video game writer, director and visionary John Zurhellen to create an online video game to mark Halloween. The campaign is being delivered by Cow PR.
Rennie teams up with Tinder in food love campaign
Bayer-owned heartburn and indigestion brand Rennie has launched a Tinder campaign calling on food lovers to swipe right on their favourite foods. The creative is the latest work by Unity.
Government’s ‘Cyber first’ campaign pulled amid online backlash
Campaign featuring ballet dancer called ‘crass’ by culture secretary.
Samsung teams up with Olympian for fragrance ad parody
Gymnast Max Whitlock is the face of a new fragrance intended to capture the essence of freshly laundered clothes in a campaign created by Taylor Herring.
Papa John's hires PR agency for outdoor advertising brief
Papa’s John’s has appointed its PR and social media agency, W Communications, to deliver an out-of-home advertising campaign across London this autumn.
Aldi hires agency for expanded UK consumer comms brief
Aldi has expanded its remit with Clarion Communications to cover all its consumer comms in the UK, PRWeek has learned.
Five Campaigns We Liked in September: your winner revealed
Find out the winner from PRWeek's selection of the best PR and comms campaigns from September below...
London agency Mc&T wins alcohol and hospitality briefs
Mc&T has won briefs for Heineken-backed craft beer brand Beavertown, Buffalo Trace bourbon, and London's Boxpark container events spaces, PRWeek has learned.
Captain Sir Tom Moore turns podcast host in Cadbury and Age UK campaign
Captain Sir Tom Moore, the famed centenarian war veteran and charity fundraiser, has become one of the UK's oldest podcast hosts in a partnership between Cadbury and Age UK to help tackle loneliness among older people.
Havas Middle East wins big UAE retail PR brief
Nakheel Malls – the retail arm of property developer Nakheel – has appointed Havas Middle East to lead its communications across the UAE.
Protect Pongo campaign sheds light on destruction caused by palm oil
The #ProtectPongo street art tour highlights the rapid decline in orangutan numbers and the small changes people can make to help. Don't Cry Wolf helped create the campaign in partnership with Meridian and artist Lous Masai.
Swiss ski resort Laax chooses UK agency for broad comms brief
One of Europe’s leading freestyle ski resorts has hired Rooster as its UK PR agency for the 2020/21 ski season, with a brief that includes launching Europe’s longest treetop walk in the summer. The appointment follows a competitive pitch.
Morrisons appoints agency to expanded consumer PR brief
Supermarket chain Morrisons has hired The Academy for an expanded consumer PR brief, PRWeek has learned.
Opinion and features
Floating Borat down the Thames symbolises an industry floundering for ideas and purpose
In turbulent times, decision-makers in any industry – be it CEOs, politicians, film directors or football managers – will fall back on tactics that served them well in the past, even if that past is growing distant and the tactic dating double-quick.
'Don’t ever feel the need to conform. It crushes your creativity' – What Inspires Me, with Formula E's Katie Traxton
Formula E's chief communications officer reveals what drives her creative mind.
Is that ‘on background’ or ‘on the record’? How to use these terms with journalists
Companies sometimes find themselves in a muddle over the use of ‘on background’ interviews, so what does it mean and when should it be used?
Brands: forget the gloom, the public is ready for fun
The UK is teetering on the brink of a second national lockdown, the furlough scheme has been extended, the pubs are closing, and those confusing Government briefings are returning to TV screens. So, obviously, I think it’s time for brands to start having fun again.
Telling a story of growth and cuts may be the ultimate internal comms challenge
Many organisations are wrestling with this problem: when a rebuild strategy is contingent on cuts, how does one communicate this dichotomy internally?
'Everyone has their own 'bad client' story' - What Inspires Me, with comms consultant Kiran Gill
PR and cultural comms consultant Kiran Gill reveals what stirs her creative mind.
'Barbie has raised the bar, fake Fatima a missed opportunity' - Creative Hits & Misses of the Week
Chris Bamford, creative director at Kindred, casts his eye on this week's creative offerings.
Click-bait stories are bad news for readers, the PR industry and its clients
I read an article about how a fire had devastated the Moria migrant camp on Lesbos.
‘We have to fight for the black artists we represent’ - Behind the Campaign, Krept & Konan’s album launch
Stoked PR led the highly successful launch of British rap duo Krept & Konan's album Revenge is Sweet, which overcame a knife attack and media scepticism.
Can we learn from Cambridge Analytica’s use of data despite its unethical approach?
Cambridge Analytica: a household name these days, albeit for all the wrong reasons.
Latest Jobs
-
Freelance | Account Director | Music | Consumer Prospect Resourcing Ltd London (Central), London (Greater)
-
PR & Events Executive JFL Oxfordshire
-
Head of PR Fy London
-
Account Manager - Creative Agency PR Futures London (Central), London (Greater)
-
Senior Account Executive - Award Winning Agency PR Futures London (Greater)
Recent consumer PR people moves
Movers & Shakers: IPG, SailGP, BCW, Millennium and more
PRWeek's weekly round-up of industry hires, departures and promotions.
‘Scaling a PR business during COVID-19 has been a whirlwind’ – Lynn PR founder
One of PRWeek’s 'agencies to watch in 2020', Lynn PR has scaled impressively during the coronavirus crisis, but for founder Shayoni Lynn the experience has been surreal.
Volunteer initiative Look After becomes full-service agency
The initiative set up by Nic Young to provide pro-bono support to charities during the COVID-19 crisis has evolved into a full-service creative agency with three founding managers, a high-profile chair, and a network of 350 freelancers, PRWeek can reveal.
Virgin Group chief communications officer to step down
Nick Fox has decided to seek a new challenge after 13 years at the business, including the past six and-a-half-years as CCO. The group’s director of communications, Tamara Bennett, will lead comms on an interim basis.
Don’t Cry Wolf presses play on new production arm
PR agency Don’t Cry Wolf has expanded its creative offering with a new division, DCW Productions.
Army comms veteran moves up the ranks
Vicky Torraca has been appointed senior external comms manager at the Defence Science and Technology Laboratory.