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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Former D&AD director joins Common Industry as MD
Purpose-focussed comms agency Common Industry has appointed Amanda Moorby as its managing director to help strengthen the its brand strategy and business-planning services.
McDonald's blends streetwear and spice with spoof brand 'Schnuggs'
McDonald's has created its own fashion line to promote its Spicy Chicken McNuggets.
BAFTA puts TV awards brief out to pitch
The British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has learned.
In brief: Prova appoints b2b director, wins for Frank, Lewis and Hotwire
Data company awareness brief for TaylorMade, sofa retailer appoints Synergy Creative for transformation support, Prova hires b2b director, and more from PRWeek UK.
Way To Blue hires Starworks London duo for new fashion PR agency
Global communications shop Way To Blue has set its sights on the worlds of fashion and beauty with a new agency offering.
Ogilvy announces global partnership to help tackle fake followers
PR agency Ogilvy UK and influencer marketing company Takumi have partnered to harness the power of influence globally while mitigating the risk of fake followers.
Total Fitness appoints Manchester PR agency to grow brand positioning
Manchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector.
Mytaxi reincarnation Free Now appoints consumer and corporate relations agency
Free Now, formerly mytaxi, has hired Brands2Life as its retained consumer and corporate relations agency, following a four-way competitive pitch.
Relevance International hires new MD at London office
PR and brand strategy agency Relevance International has announced former head of VIP relations at Selfridges, Fiona Harris, will join the firm as managing director.
Businesses being advised to adjust comms for a 'no deal' Brexit
British businesses are quickly adapting their communications plans to the realisation that the Boris Johnson government is likely to force the nation out of the European Union without a deal, according to public affairs chiefs.
Mondelez and Volkswagen fall foul of ASA's gender stereotyping ban
Clearcast said the ASA's interpretation of the new rules goes 'further than we had anticipated and has implications for a wide range of ads'.
The Epicurean Club chooses UK agency for dual comms brief
The Epicurean Club, a collection of inns and pubs in Britain, has appointed Mallory Group to a dual comms brief.
LDR Creative expands drinks portfolio with five-figure wins
Specialist drinks brand comms agency LDR Creative has announced more than £200,000 worth of client wins, including a global brief for a drinks fair, and a drinks manufacturer's rebrand.
Edinburgh Fringe denies it banned women's health brand from campaigning at Festival
A row has broken out between Edinburgh Fringe Festival and women's health brand Elvie after the latter accused the Festival of banning its awareness campaign that includes a 19-ft, vagina-shaped blimp.
'Story sellers to storytellers' - UK book retailer opens new chapter with Frank
UK retailer The Book People has appointed Frank as its retained social, influencer and PR agency.
Opinion and features
An 'over-zealous' ASA can expect gender stereotyping bans to be questioned
A baby left on a conveyor belt whilst two dads are distracted by... cream cheese. A woman waits by a pram, whilst men are depicted as astronauts and athletes... to sell electric cars.
From transfer speculation to fan unrest: Premier League comms chiefs discuss the season ahead
With the start of the Premier League season upon us, PRWeek talks to comms chiefs at some of the biggest clubs about how they prepare for 2019/2020, and looks at some of their most pressing challenges.
Flack on Friday: Is Joe Media's Frosty Jack's campaign a Greggs re-heat?
In Flack this week: Seeing double with brand films, timings aren't easy, and Lib Dem PR man is the dogs...
Ten ways brands can avoid 'woke washing'
The public's trust in brands is broken; nearly four fifths of consumers say they don't know any brand that keeps the best interests of society in mind.
Marketers and agencies should 'like' Instagram's plans to publicly hide metrics
Whatever the motivations are for Facebook to hide 'likes' on Instagram posts, marketers and agencies should welcome any moves that push the industry away from vanity metrics.
Three things a 97-year-old can teach us about influencers
'What makes an influencer?' is a question that has been debated in our industry for some time, but what makes someone truly influential remains somewhat subjective.
Will the industry's London-bias thwart its future success?
London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.
NHSX & Alexa: A power couple, but with reputational pitfalls for both
NHSX announced its first big initiative late last week and they didn't go small - it's a partnership with Amazon's Alexa, the tech giant's AI-powered voice assistant.
If you want to run a campaign for good: be credible, be authentic and mean it
This week we are celebrating the winners of the second Campaigns for Good Awards.
Am I dreaming big enough? Why are there so few female founders in the PRWeek Top150?
Whilst thrilled to be included in this year's PRWeek Top 150 list, a flippant insta post from Matthew Freud in which he joked about winning the annual tallest dwarf competition made me question the value of such an accolade.
Latest Jobs
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Head of Health and Consumer Issues Prospect Resourcing Ltd London (Central), London (Greater)
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Press Officer Seedrs London (Central), London (Greater)
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Director- Consumer JFL Search & Selection London (Greater)
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Director | Consumer Prospect Resourcing Ltd London (Central), London (Greater)
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Campaign Manager Cowshed Communications Cardiff (Caerdydd)
Recent consumer PR people moves
Millennium Hotels and Resorts appoints regional senior director of marcomms
Millennium Hotels & Resorts Middle East and Africa has appointed Haitham Assem as regional associate director of marketing and communications for the Middle East and Africa.
Former MHP creative director joins comms agency Launch
Creative comms agency Launch has appointed former MHP senior creative Robin Invest as an associate creative director.
Golin picks Paul Parton as group chief strategy officer
Parton has been leading Brooklyn Brothers as president since Golin acquired it in 2016.
In brief: New fellows at CIPR and PRCA, Oracle expands, wins for Purple London, The Lifestyle Agency and KINC
Medical tech company appoints ROAD, Oracle grows PR team, fashion briefs for Purple London and KINC, and more from PRWeek UK.
Jo Swinson appoints former Clegg press officer
Ben Rathe will return to the Liberal Democrats in a few months to serve as press secretary for new leader Jo Swinson.
Freuds appoints Prince Harry's former secretary and adland creative
Freuds has grown its senior ranks by recruiting Prince Harry's former private secretary and an experienced adland creative.