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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
We're about innovation without chaos: Mars global marketing head
Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.
Salesforce hires AT&T's Brad Burns as chief communications officer
Burns was most recently SVP of corporate comms for AT&T Communications.
GE Appliances hires Procter & Gamble's Antonio Boadas as comms head
Boadas is a 16-year veteran of P&G.
AkzoNobel and Mischief part company as Dulux owner hires new UK agency
Global paint company AkzoNobel has hired Manchester-based agency Democracy to handle its UK trade and consumer PR, replacing Mischief.
Why brands are just finding their voice with Alexa and its competitors
Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.
Watch: Movember premiers documentary campaign on new IGTV channel
The Movember Foundation has launched a new channel on Instagram's IGTV to premier its 'Quality of Life' video campaign.
McDonald's creates first-ever 'reservation service'
McDonald's is creating a "luxury dining" experience to mark the launch of its Signature Collection range of burgers across its UK outlets.
In brief: Foy leaves PRCA MENA, Wynne for Redleaf, wins for Jargon, Open Door, Instinct, Peppermint Soda
Foy leaves PRCA MENA for markettiers, Wynne for Redleaf, Open Door's lamb launch, wins for Instinct and Jargon, and more from PRWeek UK.
What brands should know about the changing face of social capital
From the joy of missing out to the rise of the experience economy, Wagamama's consumer director unveils the key trends impacting social media marketing.
In brief: Saracens kicks on with M&C Saatchi S&E, wins for Lewis, Manifest and GEC, hires at Beattie
In brief: Saracens kicks on with M&C Saatchi S&E, Lewis wins AI transcription disruptor, Manifest good for Badi, Beattie's new hires, and more from PRWeek UK.
US integrated group adds Grifco and Ophir to UK acquisition spree
Following its takeover of Hills Balfour earlier this year, US integrated group MMGY Global has acquired Grifco and sister agency Ophir PR.
Young people accuse brands of exploiting working-class culture
More than half of 18- to 30-year-olds believe brands are glorifying elements of their identity and sanitising their culture to appeal to mainstream audiences, according to a survey of more than 2,000 people.
Strongly positive Lloyds Bank survey calls Noel Edmonds' research into question
A recent survey on Lloyds, commissioned by Noel Edmonds, may not give an accurate picture of public sentiment towards the bank, alternative research suggests.
Barnaby Dawe joins Pret A Manger as chief customer officer
Barnaby Dawe, the former global chief marketing officer at Just Eat, has re-emerged as CCO at Pret A Manger, a role that includes overseeing the comms function.
Paddy Power launches 'pants protest' at Premier League for Brighton Pride
Paddy Power will fire thousands of rainbow-coloured pants into the crowds at Brighton Pride this weekend to challenge a lack of openness on homosexuality in the Premier League.
Opinion and features
PepsiCo's Jon Banner on departing CEO Indra Nooyi's 'signature achievement'
As Nooyi prepares to step down on October 3, after 24 years at the company, Banner reflects on her relationship with PepsiCo's comms team.
Encouraging more women into tech roles is a question of good presentation - and internal comms
Isn't it wonderful to see more women having a seat at the top table - long may equality hit the headlines and not be just a 'phase we went through'.
The truth about the state of public relations degrees
This week brought disappointing reports that public relations degrees at Bournemouth University are shutting their doors.
Luxury is the new black: Boomtown for specialist agencies in London as M&A activity heats up
MMGY's acquisition of Grifco and Ophir this week could herald a stampede by foreign investors looking to buy up skills or a London presence in the luxury travel and lifestyle sectors. The pound is at a low against the dollar, London is a vital hub for the luxury sector and Brexit is of only passing concern - all of which create ripe conditions for a boom in M&A activity.
Visa scores big with Zlatan Ibrahimovic at the World Cup
Visa aimed to raise awareness of contactless technology.
'Conflict is baked into the role' - talking creativity with Teneo Blue Rubicon's Lotte Jones
In our latest interview with a leading UK PR creative, PRCA Creative Group chair Nick Woods meets Lotte Jones, creative director at Teneo Blue Rubicon.
My biggest gaffe: a testing pitch day featuring smoke, stress and sweat
Nicky Imrie, co-founder of The PR Network, made the mistake of testing out a potential client's product in the hours before they were due to pitch.
How brands can learn from Iain Banks and why weakness can be appealing
Iain Bank's career had a stuttering start: his first four novels, written over a 12-year period, were rejected by every publisher he tried.
What we learned from Build-a-Bear's pay your age promotion
Build-a-Bear's pay your age promotion allowed parents to buy a bear, normally costing up to £52, for the price of their child's age.
Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?
Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in mandatory gambling advertising has left a bad taste in mouths.
Latest Jobs
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PR Account Director – Awesome BIG consumer brands Premier Resourcing UK London (Central), London (Greater)
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Associate/Director – 60% B2B Tech, 40% across either consumer or corporate comms Capstone Hill Search London (Central), London (Greater)
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PR Senior Account Executive/ account manager (consumer property) Media Contacts Central London
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PR Account Executive Better Placed Recruitment Manchester
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In-House PR and Social role with Leading London Property Firm – 6 Months FTC Premier Resourcing UK London
Recent consumer PR people moves
Virgin Atlantic PR chief Sarah Coggins departs
Virgin Atlantic's top PR professional, Sarah Coggins, left the airline last week and will not be directly replaced, PRWeek can reveal.
Ogilvy UK comms director steps down
Ogilvy UK communications director Bree Throssell is leaving the business, PRWeek has learned.
BAFTA appoints Comic Relief marcoms lead as new comms director
The British Academy of Film and Television Arts (BAFTA) has appointed Ellen Johnson as its director of communications.
Caffè Nero hires first head of comms from Pizza Hut Restaurants
Caffè Nero has appointed Gareth Hopley, formerly of Pizza Hut Restaurants, as its first head of communications.
Porter Novelli names Jennifer Swint global president amid leadership shuffle
The Omnicom firm has also appointed MDs in four markets.
Which sectors spend the most on influencer marketing in the UK?
A new study of UK Instagram influencers shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest growing.