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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Edelman's 'earned creative' strategy is noble, but does it work?
Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative officer Judy John last week. But is Edelman's 'earned creative' strategy really working? We ask leaders from rival global firms.
Talk.Global appoints Sophie Hayes as global client lead
Talk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.
Frankie Cory resigns as Mischief CEO
Frankie Cory has resigned as chief executive of Mischief PR after five years at the agency, PRWeek can reveal.
Heathrow Airport begins review of consumer PR roster
Heathrow Airport is reviewing its consumer PR roster, placing Red Consultancy, Cow PR and One Green Bean on notice.
Talker Tailor hires former Freuds deputy MD as partner
Talker Tailor Trouble Maker has hired former Freuds deputy MD Jo Grierson into a newly created role of partner, PRWeek can reveal.
Drinks brands' changing strategy to attract Gen Z
New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations.
Love (sausage) is in the air: M&S, Aunt Bessie's, Pizza Express, Three and more celebrate Valentine's Day
From free chocolate sent to your doorstep to a 'Love Sausage' and a Pizza Express wedding, Campaign & PRWeek take a look at how brands are celebrating Valentine's Day.
Moxham's The Fourth Angel wins brief to help high-street brand relaunch in 'challenging' times
Angie Moxham's new agency The Fourth Angel has won two new clients, Italian restaurant chain Prezzo and online gaming retailer Green Man Gaming.
Watch: The Lego Movie 2 cast demonstrate safety on Turkish Airlines flights
Turkish Airlines have upped the ante in their latest air-safety video by featuring the cast of The Lego Movie 2.
Pitch signs Saatchi & Saatchi creative as its first ECD
Pitch Marketing Group has appointed Saatchi & Saatchi's Mark Norcutt as its inaugural executive creative director.
Jurys Inn hotel group books new UK PR agency
Publicasity has been appointed PR agency for Jurys Inn and Leonardo Hotels in the UK and Ireland.
GoFundMe expands 89up brief to cover consumer PR and social
Global crowdfunding platform GoFundMe has appointed international communications agency 89up as its retained UK PR agency.
Facebook picks the best campaigns of 2018
Two of Facebook's creative leaders share the work that stood out on the platform last year.
Redknapps' Big Mac Bacon barny is McDonald's 'most successful influencer content'
Is a Big Mac with bacon still a Big Mac? That's the question that is torturing McDonald's purists since the fast food chain first put it on UK menus.
Hotwire global COO and EMEA head Alex MacLaverty departs
Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.
Opinion and features
London is still open for business - despite Brexit - and brands must seize the day
The big moments matter. Whether it's getting a new job, getting married (or divorced) or moving to a new home, events like these mark the times when consumers change their behaviour.
BBC Panorama needed to happen; the long-term viability of influencers is at stake
When Panorama, on the use of influencers, aired last week, my LinkedIn feed was on fire with comments from various influencer agents and agencies, complaining about the confusion between 'influencer', 'content creator' and 'celebrity'.
Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day
Maybe communicators need to get better at communicating their feelings?
Four ways brands can avoid a Revolut-style reputational hit over data
Last week, digital bank Revolut was slammed for a "single-shaming" advertising campaign that was plastered across the London underground.
Western brands' lack of awareness makes them ill-equipped for crisis comms in China
It would not be unfair to describe crisis management in China as a disaster zone for brands from the West, including a fair few from the UK.
'You have to ask why and poke things' - talking creativity with Mischief duo Statt and Jones
In the first joint interview in our series that gets under the skin of UK PR creatives, PRCA Creative Group chair Nick Woods speaks to Mischief creative directors Damon Statt and Greg Jones.
Three reasons why you should follow a four-day week
It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.
Which brand won the Super Bowl social media game on Sunday?
Other than @PRWeekUS, that is...
A digital content bubble is bursting - and we helped inflate it
So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.
Flack on Friday: Maybot and Benitez, VW PR not OK, proper comms challenge, Zeno gives back
In Flack this week: Tony Blair rips into Brexit and channels Rafa Benitez, Volkswagen media relations breaks down, PR director becomes superhuman for C4 show.
Latest Jobs
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Account Manager | B2B | Consumer Prospect Resourcing Ltd London (Central), London (Greater), Bucks
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Consumer PR Account Manager Integrated International PR Agency Media Contacts London
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Consumer Account Director Top London PR Agency Salary: £40k - £48k Media Contacts London
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Consumer Senior Associate Director / Director Leading PR Agency, London Media Contacts London
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PR & Communications Manager Prospect Resourcing Ltd London (Central), London (Greater)
Recent consumer PR people moves
Memac Ogilvy promotes Samer Abboud to regional managing director
Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi Arabia, Lebanon and Iraq as the PR shop looks to expand its presence across the Arabian Gulf.
H+K London's chief creative takes on global creative and strategy role
Hill+Knowlton Strategies has promoted its London chief creative officer Simon Shaw to global chief creative strategy and innovation officer, a new role for the global PR agency.
Grayling UK makes two hires including new creative and planning chief
Grayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its consumer team.
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms
Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can reveal.
In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango
Frank will handle comms for Manchester events space, The Loft. There has also been a slate of wins for Tuesday Media.
In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield
MSL wins UK's second largest online estate agency, Gonzalez returns to Prosek, Barry's Bootcamp hires Manchester agency, and more from PRWeek UK.