The latest consumer PR news, opinion and features.

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Haribo puts UK PR and social account out to pitch

German confectionery company Haribo is seeking a new PR agency in the UK, PRWeek has learned.

News & analysis

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Greenwashing crackdown launches

The Competition and Markets Authority is to launch a review into claims of ‘greenwashing’ in the marketing of household basics to ensure shoppers aren’t misled.

Heineken adds UK PR agency to roster

Heineken UK has appointed The Romans after a four-way pitch.

ITV's melting billboard, Activia gut museum, Birds Eye vegan paparazzi - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Jack Link’s beef jerky

US meat snack brand hires UK PR agency

Jack Link’s has appointed Mischief PR on a retained basis after a competitive pitch against five agencies.

(L-R) Department lead James Jenkins-Bruce with new hires Keri Perkins, Sam Roberts and Mike Diver

Premier grows entertainment arm with ex-Nando’s, LADbible and Fender hires

Premier has promoted James Jenkins-Bruce to the role of senior director, who will oversee the entertainment and consumer division alongside three new senior hires.

WeRoad missing animals, Krispy Kreme SADvert, Asics and Stephen Fry - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Image from fake Adidas press release campaign

Adidas hit by fake press release campaign

Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.

Dowal Walker clients Stila Cosmetics, Biossance and Bioeffect, and Nest New York

ANM Comms buys beauty and wellness PR agency

Independent firm ANM Comms has bought The Dowal Walker Agency, which specialises in beauty and wellness clients, and is in talks about further acquisitions.

Daniel Roberts, Lucy McGettigan, Alex Perry

The Romans hires leadership pair from Havas Group firm

Alex Perry and Daniel Roberts have joined creative comms agency The Romans from Havas-owned One Green Bean, taking up the roles of client services director and creative director, respectively.

Heineken's nommeliers, Martini's AI creations, Manchester Red vs Blue - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Opinion & features

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‘We’re moving away from follower count’ – how is TikTok changing influencer marketing?

The next generation of social media stars is here, and it’s like nothing we’ve seen before. Thanks to the evolution of the internet and its many platforms, influencer marketing must also adapt to navigate these waters, and tackle one beast in particular: TikTok.

‘Could have been more ambitious’ – Creative Hits and Misses of the Week

Serge Vaezi, creative director at Seven Communications, casts his critical eye over creative offerings from the past seven days.

‘Media definitely swiped right’ – Behind the Campaign, ‘Lonely Plants Club’

Chrissie Cooper, director, entertainment and sport, at Fever Unlimited, discusses the agency’s recent Lonely Plants Club campaign for the Flower Council of Holland.

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‘There is a symbiotic relationship’ – How can PR maximise influencer co-operation?

PR professionals should be well aware by now that the best results in any collaboration stem from good communication and a strong relationship. Why is it, then, that only half (52 per cent) of experts say they heavily involve influencers in the creative process when building a campaign?

‘Pushes the bullshit boundaries a little too far’ – Creative Hits and Misses of the Week

Jack Hutchinson, creative director at Hope&Glory PR, casts his critical eye over creative releases from the past seven days.

‘Our legal team had more than a few questions’ – Behind the Campaign, ‘Pre-Sup’ by Golin

Patrick Smyth, associate creative director at Golin, discusses the agency’s festive campaign for Heycar, the online used car retailer.

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‘Please put your bum away’ – Creative Hits and Misses of the Week

Yasmine Triana, head of PR at Rooster, casts her critical eye over creative releases from the past seven days.

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Should brands activate around Blue Monday?

It’s nearly #BlueMonday – what many consider to be the most depressing day of the year. Historically, this has been seen by brands as an opportunity to drive a bit of conversation.

 A split shot showing a woman in a cap and dress holding a sign saying 'vegan free zone' and a group of women on a night out with a Quorn sign above a takeaway van

'I question what it hopes to achieve' - Creative Hits and Misses of the Week

Mischa Joslin, head of social at Frank, casts her critical eye over creative campaigns from the past seven days.

‘Yeezy Come, Yeezy Go’ - Behind the Campaign

David Cotgreave, CEO at Hound, discusses the agency's recent campaign focused on removing tattoos of a derided music superstar.