The latest consumer PR news, opinion and features.
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Latest news and news analysis

Edelman's 'earned creative' strategy is noble, but does it work?

Edelman's 'earned creative' strategy is noble, but does it work?

Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative officer Judy John last week. But is Edelman's 'earned creative' strategy really working? We ask leaders from rival global firms.

Talk.Global appoints Sophie Hayes as global client lead

Talk.Global appoints Sophie Hayes as global client lead

Talk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.

Frankie Cory resigns as Mischief CEO

Frankie Cory resigns as Mischief CEO

Frankie Cory has resigned as chief executive of Mischief PR after five years at the agency, PRWeek can reveal.

Heathrow Airport begins review of consumer PR roster

Heathrow Airport begins review of consumer PR roster

Heathrow Airport is reviewing its consumer PR roster, placing Red Consultancy, Cow PR and One Green Bean on notice.

Talker Tailor hires former Freuds deputy MD as partner

Talker Tailor hires former Freuds deputy MD as partner

Talker Tailor Trouble Maker has hired former Freuds deputy MD Jo Grierson into a newly created role of partner, PRWeek can reveal.

Drinks brands' changing strategy to attract Gen Z

Drinks brands' changing strategy to attract Gen Z

New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations.

Love (sausage) is in the air: M&S, Aunt Bessie's, Pizza Express, Three and more celebrate Valentine's Day

Love (sausage) is in the air: M&S, Aunt Bessie's, Pizza Express, Three and more celebrate Valentine's Day

From free chocolate sent to your doorstep to a 'Love Sausage' and a Pizza Express wedding, Campaign & PRWeek take a look at how brands are celebrating Valentine's Day.

Moxham's The Fourth Angel wins brief to help high-street brand relaunch in 'challenging' times

Moxham's The Fourth Angel wins brief to help high-street brand relaunch in 'challenging' times

Angie Moxham's new agency The Fourth Angel has won two new clients, Italian restaurant chain Prezzo and online gaming retailer Green Man Gaming.

Watch: The Lego Movie 2 cast demonstrate safety on Turkish Airlines flights

Watch: The Lego Movie 2 cast demonstrate safety on Turkish Airlines flights

Turkish Airlines have upped the ante in their latest air-safety video by featuring the cast of The Lego Movie 2.

Pitch signs Saatchi & Saatchi creative as its first ECD

Pitch signs Saatchi & Saatchi creative as its first ECD

Pitch Marketing Group has appointed Saatchi & Saatchi's Mark Norcutt as its inaugural executive creative director.

Jurys Inn hotel group books new UK PR agency

Jurys Inn hotel group books new UK PR agency

Publicasity has been appointed PR agency for Jurys Inn and Leonardo Hotels in the UK and Ireland.

GoFundMe expands 89up brief to cover consumer PR and social

GoFundMe expands 89up brief to cover consumer PR and social

Global crowdfunding platform GoFundMe has appointed international communications agency 89up as its retained UK PR agency.

Facebook picks the best campaigns of 2018

Facebook picks the best campaigns of 2018

Two of Facebook's creative leaders share the work that stood out on the platform last year.

Redknapps' Big Mac Bacon barny is McDonald's 'most successful influencer content'

Redknapps' Big Mac Bacon barny is McDonald's 'most successful influencer content'

Is a Big Mac with bacon still a Big Mac? That's the question that is torturing McDonald's purists since the fast food chain first put it on UK menus.

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire global COO and EMEA head Alex MacLaverty departs

Hotwire's global chief operating officer and EMEA head Alex MacLaverty is stepping down from the role to pursue a new challenge, PRWeek can reveal.

Opinion and features

London is still open for business - despite Brexit - and brands must seize the day

London is still open for business - despite Brexit - and brands must seize the day

The big moments matter. Whether it's getting a new job, getting married (or divorced) or moving to a new home, events like these mark the times when consumers change their behaviour.

BBC Panorama needed to happen; the long-term viability of influencers is at stake

BBC Panorama needed to happen; the long-term viability of influencers is at stake

When Panorama, on the use of influencers, aired last week, my LinkedIn feed was on fire with comments from various influencer agents and agencies, complaining about the confusion between 'influencer', 'content creator' and 'celebrity'.

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day

Maybe communicators need to get better at communicating their feelings?

Four ways brands can avoid a Revolut-style reputational hit over data

Four ways brands can avoid a Revolut-style reputational hit over data

Last week, digital bank Revolut was slammed for a "single-shaming" advertising campaign that was plastered across the London underground.

Western brands' lack of awareness makes them ill-equipped for crisis comms in China

Western brands' lack of awareness makes them ill-equipped for crisis comms in China

It would not be unfair to describe crisis management in China as a disaster zone for brands from the West, including a fair few from the UK.

'You have to ask why and poke things' - talking creativity with Mischief duo Statt and Jones

'You have to ask why and poke things' - talking creativity with Mischief duo Statt and Jones

In the first joint interview in our series that gets under the skin of UK PR creatives, PRCA Creative Group chair Nick Woods speaks to Mischief creative directors Damon Statt and Greg Jones.

Three reasons why you should follow a four-day week

Three reasons why you should follow a four-day week

It's hard to believe that there's still taboo around mental health in the workplace, and it's even harder to believe that only a handful of companies have realised that unhappy, tired and under-appreciated staff aren't going to make you any money.

Which brand won the Super Bowl social media game on Sunday?

Which brand won the Super Bowl social media game on Sunday?

Other than @PRWeekUS, that is...

A digital content bubble is bursting - and we helped inflate it

A digital content bubble is bursting - and we helped inflate it

So it's happened. The digital content 'bubble' has burst. From layoffs at Buzzfeed, Vice and HuffPost to The Pool going into administration, it turns out, startlingly, that there likely isn't a sustainable business model for giving away news for free online.

Flack on Friday: Maybot and Benitez, VW PR not OK, proper comms challenge, Zeno gives back

Flack on Friday: Maybot and Benitez, VW PR not OK, proper comms challenge, Zeno gives back

In Flack this week: Tony Blair rips into Brexit and channels Rafa Benitez, Volkswagen media relations breaks down, PR director becomes superhuman for C4 show.

Latest Jobs

Recent consumer PR people moves

Memac Ogilvy promotes Samer Abboud to regional managing director

Memac Ogilvy promotes Samer Abboud to regional managing director

Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi Arabia, Lebanon and Iraq as the PR shop looks to expand its presence across the Arabian Gulf.

H+K London's chief creative takes on global creative and strategy role

H+K London's chief creative takes on global creative and strategy role

Hill+Knowlton Strategies has promoted its London chief creative officer Simon Shaw to global chief creative strategy and innovation officer, a new role for the global PR agency.

Grayling UK makes two hires including new creative and planning chief

Grayling UK makes two hires including new creative and planning chief

Grayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its consumer team.

Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms

Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms

Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can reveal.

In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango

In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango

Frank will handle comms for Manchester events space, The Loft. There has also been a slate of wins for Tuesday Media.

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

In brief: Yopa retains MSL, Gonzalez returns to Prosek, account wins for Future, Lenny and Roland Dransfield

MSL wins UK's second largest online estate agency, Gonzalez returns to Prosek, Barry's Bootcamp hires Manchester agency, and more from PRWeek UK.