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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Budweiser turns around the fate of the planet in Earth Day campaign
The campaign features a “reverse poem” that shows how we can turn climate change around.
Exclusive: Publicis buys Taylor Herring
Marketing services behemoth Publicis Groupe UK has wholly acquired boutique PR firm Taylor Herring, PRWeek can reveal.
Pitch Update: Turkish Airlines, Fujikura, Kenya Tourism Board, Anorak and more
PRWeek's round-up of pitches and account moves.
Turkish Airlines takes relationship with Finn Partners global
The firm has been its agency partner in the Americas since 2017.
Tin Man hires corporate and media lead
Tin Man has appointed former journalist and senior corporate specialist Sean Allen-Moy to lead its ‘corpsumer’ practice.
Kenya Tourism Board hires UK agency for European brief
The Kenya Tourism Board has appointed the PC Agency as its PR and destination marketing partner for the UK and Europe.
Pitch Update: Avanti West Coast, Vinted, Craft Gin Club, South West Water and more
PRWeek's round-up of pitches and account moves.
Train operator Avanti West Coast books PR agency for brand story brief
Engine Mischief has won a brief to help build the brand story of recently established train operator Avanti West Coast following a competitive pitch, PRWeek has learned.
The PRWeekly podcast: Top 150 preview | Cameron lobbying scandal | The creative challenge this summer | Prince Philip coverage
PRWeek's latest podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.
Five Campaigns We Liked in March: your winner revealed
Find out the winner from PRWeek's pick of the best PR and comms campaigns in March below...
Second-hand fashion platform Vinted hires UK consumer PR agency
Red Havas has been appointed as the UK consumer and lifestyle PR agency of record for online fashion platform Vinted, following a competitive pitch process.
Pitch Update: Quorn, London Broncos, Nationwide, ThruDark and more
PRWeek's round-up of pitches and account moves.
Quorn hires creative comms agency to build on sustainable food message
Quorn has appointed Taylor Herring to handle its retained press office, media relations strategy and creative brand PR campaigns in the UK, following a four-way competitive pitch.
Heineken pop-up ends the long wait for a pint and a haircut, simultaneously
Punters can enjoy a beer while getting a Heineken-haircut.
'Give Tesco a miss', supermarket urges with campaign promoting pubs
Tesco’s 'Pop to your local if you can' campaign ran across national newspapers.
Opinion and features
'We knew the creative had to sing virtually' - Behind the Campaign with Mr. Men Little Miss
Poppy Lewis, creative director at Aduro Communications, takes us behind the scenes of the agency's Mr. Men Little Miss 50th Anniversary campaign.
'Monthly coverage targets are a bane to creativity' - Creative Q&A
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Henry Warrington, partner and creative director at Third City.
H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR
What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.
'A bit of a misread of the room' - Creative Hits & Misses of the Week
Ellie Tuck, global creative director at FleishmanHillard, analyses this week's creative offerings.
'Either help me the f*** out, or make me laugh' - PR creatives on what to expect from brands this summer
As the economy opens, creative comms briefs are becoming bolder and looking for cut-through in what many anticipate will be an 'avalanche of activity'. Finding the right tone while standing out is a big challenge, so PRWeek asks leading creatives what's in store.
For non-profits trying to cut through during the pandemic – it’s ER, not PR
For years as an agency professional, I heard the phrase ‘It’s PR, not ER’ batted around and I used to say it myself - that is, until I moved into the non-profit sector.
When PR meets advertising, creative strategy is a must
A common request a PR agency will receive is to secure coverage for an advertising campaign – typically, at the end of the process; handed a suite of heavily branded creative with the instruction “PR it”.
NFT Big Mac to Volvo safety test - Creative Hits & Misses of the Week
Graeme Anthony, newly appointed creative director at AxiCom, examines the creative offerings from the past days.
'PR central to shake up stale category' - Behind the Campaign, 'sofa prenup'
Lewis Davey, founder and creative director at Idea Farm, gives the lowdown on the agency's recent campaign for sofa brand Snug, featuring Love Island's Chris Hughes.
Racism has no geography – so why are UK brands staying silent during anti-Asian attacks?
#StopAAPIHate. #StopAsianHate. How frequently are you seeing these hashtags and reading the posts accompanying them? In the US, probably a fair amount. How about the UK?
Latest Jobs
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Senior Communications Executive Penguin Random House UK London (Central), London (Greater)
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Associate Director (2 days home working offered) Stonor Reading, Berkshire
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PR FREELANCERS NEEDED NOW Carter Ferris London (Greater)
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Account Director/Senior Account Director - Global Brands/Corporate Communications Premier Resourcing UK London (Central)
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Head of Hype: PR and Influencers The Fitting Room London (Central), London (Greater)
Recent consumer PR people moves
Sanofi poaches pharma comms veteran from rival
Fiona Olivier has left AbbVie, where she was the pharma giant's head of global patient relations and international public affairs, to be global head of public affairs and communications for Sanofi's general medicines division.
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Hanover Health bolsters leadership team as fee income rises
Two associate directors, specialising in comms and public affairs, have been appointed by Hanover Health after fee income climbed by almost one-fifth.
The PRWeekly Podcast: Ogilvy CEO moves to Weber | COVID & internal comms | Manifest's Obubo tackles racism report
PRWeek's new podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.
Movers & Shakers: Edelman, Visa, Mischief, Finsbury Glover Hering, AxiCom and more
PRWeek's round-up of industry hires, departures and promotions.
Engine Mischief grows leadership team with senior hire
Engine Mischief has appointed experienced brand strategist and former agency founder Alicia Mellish as a director.
The Unmistakables expands leadership team and hires former BT D&I lead
The Unmistakables has grown its leadership team with the promotion of Ben Brooks-Dutton to managing partner and addition of former BT Group director of talent, leadership and diversity, Simone Marquis, as culture and inclusion director.