The latest consumer PR news, opinion and features.

Peroni hires UK PR agency

Peroni hires UK PR agency

Brewer Asahi UK has named Splendid Communications as UK consumer PR agency for Peroni Nastro Azurro following a competitive pitch.

News & analysis

Mike Ashley is a mug, Marmite kiss, Succession soccer takeover - Campaigns roundup

Mike Ashley is a mug, Marmite kiss, Succession soccer takeover - Campaigns roundup

PRWeek UK rounds up campaign launches from this week.

Fast-growing 'pre-exercise' energy drink C4 hires PR agency for UK launch

Fast-growing 'pre-exercise' energy drink C4 hires PR agency for UK launch

Leeds-based agency Prohibition PR has won a major new pitch with US sports nutrition giant Nutrabolt to support the UK launch of C4, which is claimed to be America's fastest-growing pre-exercise energy drink brand.

PRWeek UK Awards Winners 2021: Best Use of Celebrity or Celebrities in a Campaign

PRWeek UK Awards Winners 2021: Best Use of Celebrity or Celebrities in a Campaign

This award went to Golin for Cadbury in an important campaign partnering Age UK in tackling the issue of loneliness among older people.

PRWeek UK Awards 2021: Winners revealed

PRWeek UK Awards 2021: Winners revealed

Engine MHP + Mischief and Taylor Herring were the big winners with five awards each at the prestigious PRWeek UK Awards 2021 at JW Marriott Grosvenor House in Park Lane, London on 20 October.

Global tech distributor Westcon-Comstor appoints PR agency for EMEA brief

Global tech distributor Westcon-Comstor appoints PR agency for EMEA brief

Westcon-Comstor, the specialist technology distribution firm operating in more than 70 countries, has appointed b2b technology PR agency CCgroup for an integrated public and analyst relations programme across EMEA.

PR agency hired for Jammie Dodgers and Maryland Cookies brands

PR agency hired for Jammie Dodgers and Maryland Cookies brands

Burton’s Biscuits has hired PR agency Finn as consumer PR lead for the firm's Jammie Dodgers and Maryland Cookies brands.

Pioneer DJ hires agency for European PR

Pioneer DJ hires agency for European PR

London-based music, entertainment and tech comms specialist DawBell has been appointed as the retained agency for the consumer division of Pioneer DJ.

The Fourth Angel hires consumer and brand lead

The Fourth Angel hires consumer and brand lead

The Fourth Angel, the consultancy launched by 3 Monkeys founder Angie Moxham, has hired Susan Cole from Storm Communications to lead its consumer and brand team.

Ogilvy names first UK head of consumer PR and head of corporate PR

Ogilvy names first UK head of consumer PR and head of corporate PR

Ogilvy PR has continued to make changes to its senior UK team, with the promotion of Jane Fearnley and Toby Conlon to newly-created roles of head of consumer PR and head of corporate PR respectively.

Starbucks recruits Vanda Pharmaceuticals’ A.J. Jones to lead global comms

Starbucks recruits Vanda Pharmaceuticals’ A.J. Jones to lead global comms

Jones is joining the coffee giant in a newly created role.

Opinion & features

Caution: COP26-related sustainability campaigns could be as big a failure as ‘Remain’

Caution: COP26-related sustainability campaigns could be as big a failure as ‘Remain’

Should the future be decided by nations, or between them? Are international treaties a threat to sovereignty? Does elite moralising reflect elite behaviour? Who gets to decide our future – and do they have a right to?

'PR's fast pace means we can sometimes rush campaigns' - Creative Q&A

'PR's fast pace means we can sometimes rush campaigns' - Creative Q&A

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Tom Winterton, director at Mischief.

In a polarised world, comms must be used to counter ‘certainty’ of people's beliefs

In a polarised world, comms must be used to counter ‘certainty’ of people's beliefs

The recent bout of panic-buying at the petrol pumps is a reminder of how important good communication is in a crisis.

'Missing ingredient left a sting in the tail' - Creative Hits & Misses of the Week

'Missing ingredient left a sting in the tail' - Creative Hits & Misses of the Week

AxiCom UK creative director Graeme Anthony casts his critical eye over this week's creative offerings.

'Timing was our biggest challenge' - Behind the Campaign, Disney Parks & Resorts 'Journey to the Magic'

'Timing was our biggest challenge' - Behind the Campaign, Disney Parks & Resorts 'Journey to the Magic'

Lydia Lancaster, senior PR manager at Disney Parks & Resorts, talks us through the company's recent podcast campaign.

‘Watching strangers gearing up for a smooch gives me the ick’ - Creative Hits & Misses of the week

‘Watching strangers gearing up for a smooch gives me the ick’ - Creative Hits & Misses of the week

Jodie Simpson, executive director of Newsfeed PR, casts her eye over creative offerings from the past seven days.

The ‘COP Flop’ for agencies: What is it and how can you avoid it?

The ‘COP Flop’ for agencies: What is it and how can you avoid it?

Do you want to unlock stronger, harder, longer-lasting ideas that prove how powerful your brand purpose really is, but fear it was only developed halfway through 2020, while considering pivots into knitting kits and shunning your Aunt Aggie who panic-bought all the loo roll?

The In-house Elites: 'It’s a once-in-a-generation opportunity’

The In-house Elites: 'It’s a once-in-a-generation opportunity’

Cory Reynolds, corporate affairs director at Biffa, is driving the waste management company’s public response to the Government’s environmental and sustainability challenges

Brand comms: After dormancy, creation. After stasis, action. After no Guinnesses in the pub…

Brand comms: After dormancy, creation. After stasis, action. After no Guinnesses in the pub…

This plague, like the Elizabethan one, was awful for creative collaboration, but we’re back like a coiled spring

Mental Wealth: Beware ‘hybrid burnout’ as blended working becomes the norm

Mental Wealth: Beware ‘hybrid burnout’ as blended working becomes the norm

The increased psychological load of moving between working from home and a site-based location can lead to exhaustion