The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.

Latest news and news analysis

In brief: Sard recruits from Edelman, Brands2Life hires deputy MD, PRCA elects Council vice-chairman, wins for Fusion and Third City

In brief: Sard recruits from Edelman, Brands2Life hires deputy MD, PRCA elects Council vice-chairman, wins for Fusion and Third City

Sard hires Edelman's Young, Brands2Life hires Katy Stolliday as deputy MD, Third City takes off with Delta, police comms chief named PRCA Council vice-chairman and more from PRWeek UK.

Watch: Boyband Blue rebrands as Green in npower mockumentary

Watch: Boyband Blue rebrands as Green in npower mockumentary

Noughties boyband Blue has renamed itself Green in a mockumentary designed to help raise awareness of energy provider npower's 'Go Green' tariff.

EDF Energy seeks ad and PR firms for new digital platform Hoppy

EDF Energy seeks ad and PR firms for new digital platform Hoppy

EDF Energy is searching for agency support for Hoppy, its new digital home services platform.

In brief: Irish press secretary joins Edelman, Hotwire hires, German launch from Premier

In brief: Irish press secretary joins Edelman, Hotwire hires, German launch from Premier

Feargal Purcell joins Edelman Ireland, Hotwire hires corporate strategy director, Premier launches German campaign and more from PRWeek UK.

WaterAid and Tin Man use empty buckets to raise awareness of child poverty

WaterAid and Tin Man use empty buckets to raise awareness of child poverty

WaterAid placed 800 empty water buckets by the River Thames earlier this week to represent the number of children who die every day due to a lack of clean water.

Stereotypically 'male' tone of voice in thought leadership 'discourages collaboration'

Stereotypically 'male' tone of voice in thought leadership 'discourages collaboration'

Businesses are "unwittingly impeding" the success of their thought-leadership content by writing in an assertive and stereotypically "male" tone of voice, new research suggests.

Lloyd's of London's Stewart Todd to join Santander to lead media and public policy

Lloyd's of London's Stewart Todd to join Santander to lead media and public policy

Stewart Todd will join the bank Santander UK in March as head of external comms.

England's rising football star Dele Alli hires CAA and The Sports PR Company in bid to 'maximise off-field potential'

England's rising football star Dele Alli hires CAA and The Sports PR Company in bid to 'maximise off-field potential'

Tottenham Hotspur and England national team player Dele Alli has appointed The Sports PR Company to manage his PR and CAA Sports to manage his commercial portfolio.

Confessions of a social media manager: PRWeek meets five of the brightest stars of online PR in 2017

Confessions of a social media manager: PRWeek meets five of the brightest stars of online PR in 2017

This year PRWeek launched 'Confessions of a social media manager', a series profiling those responsible for the social standing of some of Britain's biggest brands and organisations. Here's a look back at those hashtag heroes...

Five Christmas campaigns we liked in 2017: vote for your favourite

Five Christmas campaigns we liked in 2017: vote for your favourite

Check out PRWeek UK's favourite Christmas campaigns from 2017, and vote in the poll below for your favourite.

Edelman UK boss: voice-command commerce 'a nightmare' for consumer brands

Edelman UK boss: voice-command commerce 'a nightmare' for consumer brands

'Voice-command commerce', popularised by systems such as Alexa, are a "nightmare" for consumer brands, which must focus on being memorable to survive, Edelman UK CEO Ed Williams has warned.

In brief: Irvine takes MHP brand helm, Bull joins Beattie, wins for PRCO and Seymour

In brief: Irvine takes MHP brand helm, Bull joins Beattie, wins for PRCO and Seymour

Irvine succeeds Sansom at MHP brand helm, Beattie bags Bull, Chenot appoints PRCO and more from PRWeek UK.

Watch: Air New Zealand pokes fun at Kiwi accent in cheeky Christmas campaign

Watch: Air New Zealand pokes fun at Kiwi accent in cheeky Christmas campaign

Air New Zealand has launched a tongue-in-cheek Christmas campaign film, poking fun at the Kiwi accent.

Marketers shift to diverse imagery following ASA's drive against gender stereotyping

Marketers shift to diverse imagery following ASA's drive against gender stereotyping

More than half of UK marketers say that the Advertising Standards Authority's plans to clamp down on gender stereotyping next year has already made them change how they select imagery, pointing to a shift towards more inclusive marketing campaigns.

Primark makes stars of its shoppers in social Christmas campaign in a cab (with not an ad in sight)

Primark makes stars of its shoppers in social Christmas campaign in a cab (with not an ad in sight)

Budget clothes retailer Primark made customers in Manchester and Liverpool the stars of a social Christmas campaign which launched last week with Liverpool and London design agency Uniform.

Opinion and features

The right to privacy and personal data applies to all, not just the Premier League

The right to privacy and personal data applies to all, not just the Premier League

Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.

Interns are people too - so why can't a 'people business' like PR recognise that?

Interns are people too - so why can't a 'people business' like PR recognise that?

In the PR world we often use the phrase "we're a people business", yet, in parallel, we hear about PR companies exploiting young people with unpaid work experience and internships designed to "open doors" to a career in communications.

Last Christmas for adland as we enter a bright new age of PR?

Last Christmas for adland as we enter a bright new age of PR?

As the media buyers and planners obfuscate their ignorance on where their online ads are going, who they are reaching, and at times why they are sending them, creative PR's are staging a comeback catalysed by something we retained all along; a clear and actionable purpose.

The rise of the lean, green PR Machine

The rise of the lean, green PR Machine

New agile business models are bringing the era of wasteful practices in PR to a close, but what does the lean principle mean for our industry?

Are you biased against women at work? Probably, and it's usually unconscious

Are you biased against women at work? Probably, and it's usually unconscious

Look around any PR agency and the chances are you'll see more women than men because PR is an industry that is inclusive of women at every level - except the very top.

Flack on Friday: join the PRWeek running club, hot blogs, email disfunction

Flack on Friday: join the PRWeek running club, hot blogs, email disfunction

In Flack this week: PRWeek launches running club, viagra PR woes, Vuelio awards on fire, and a festive comms treat.

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Zoella's £50 advent calendar drew much criticism this month; damaging her own brand and possibly signalling a sea change in how British consumers view the 'uber influencer' community.

Pitching, planning and reflecting - why December is not dead time for PR

Pitching, planning and reflecting - why December is not dead time for PR

In a recent client meeting, it was said, "well, then we are into mid-November, and then it's Christmas, so dead time".

Top of the Month: Uber's new CEO takes control of the steering wheel

Top of the Month: Uber's new CEO takes control of the steering wheel

Uber's new chief executive this month skilfully distanced himself from his predecessor and the brand's past modus operandi; a smart move for a company looking to convert innovation and huge popularity into a viable business.

You don't need AVE to work out PR's financial ROI

You don't need AVE to work out PR's financial ROI

One thing my 20-plus years in PR has taught me is that this industry doesn't stay still for long.

Latest Jobs

Recent consumer PR people moves

In brief: Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign

In brief: Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign

Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign and more from PRWeek UK

Rafferty named Ketchum global CEO, becomes first woman to lead top five global PR firm

Rafferty named Ketchum global CEO, becomes first woman to lead top five global PR firm

Current global CEO and chairman, Rob Flaherty, will continue as chairman.

Freuds director Jo Vyvyan-Robinson joins Stir as MD after founder Mellish sells stake

Freuds director Jo Vyvyan-Robinson joins Stir as MD after founder Mellish sells stake

Jo Vyvyan-Robinson (pictured) has joined Stir Public Relations as MD, with founder Alicia Mellish leaving after seven years to retrain.

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds has hired Joe Faul (pictured) from WPP digital agency Wunderman to the new role of head of data and analytics, and brought in Contagious and PepsiCo veteran Arif Haq as a director.

Golin hires Jonny Bentwood for new global head of data and analytics role

Golin hires Jonny Bentwood for new global head of data and analytics role

Bentwood said the Interpublic Group firm wants "serious rocket science" in its analytics approach.

Ford Motor Company looks for global social media lead

Ford Motor Company looks for global social media lead

The hire will be the automaker's "subject matter expert" when it comes to social media.