The latest consumer PR news, opinion and features.
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Latest news and news analysis

Unilever replaces Golin as Flora's lead PR agency ahead of relaunch

Unilever replaces Golin as Flora's lead PR agency ahead of relaunch

Talk.Global has become the lead PR agency of Unilever's plant-based spread brand Flora, following a competitive pitch.

In brief: Wins for Milk and Honey, Palm and We Are Social; senior hires at Cartwright and WPI

In brief: Wins for Milk and Honey, Palm and We Are Social; senior hires at Cartwright and WPI

British welly icon selects We Are Social, Palm PR scoops organic food brand, former PRWeek hack joins WPI Strategy, and more from PRWeek UK.

MHP secures another fintech client win

MHP secures another fintech client win

MHP has picked up strategic communications brief for money-saving app technology company Youtility.

Former Burson-Marsteller MD hired to lead marcomms at new automotive venture

Former Burson-Marsteller MD hired to lead marcomms at new automotive venture

Former Burson-Marsteller MD Louise Everett has been appointed head of marketing communications at new automotive business INEOS Automotive, PRWeek can reveal.

Brand films deliver emotion that empty copy never could

Brand films deliver emotion that empty copy never could

Ben Bale, creative innovation director at Drum and a speaker at this year's Brand Film Festival, thinks that brand films have a unique power.

Case Study: PR campaign creates buzz around insect dog food launch

Case Study: PR campaign creates buzz around insect dog food launch

A Japanese illustrator and a TV vet helped sustainable, insect protein dog food brand Yora secure widespread media coverage.

In brief: Wins for Open Comms, Phipps Relations and Say

In brief: Wins for Open Comms, Phipps Relations and Say

There's a new hire for Rewired, OnRobot teams up with Say, family-owned Argentinian wine company seeks UK growth, and more from PRWeek UK.

Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'

Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'

Ogilvy's new UK head of PR and influence, Matt Buchanan, says the agency has completed its internal restructuring and the 'one Ogilvy' model is helping it attract more new business opportunities than before.

Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Social video follows bizarre promoted tweets that began appearing last week.

Burger King will serve only Whoppers tomorrow in bid to reignite consumer love

Burger King will serve only Whoppers tomorrow in bid to reignite consumer love

Customers ordering anything else will be given a Whopper.

ECB chooses new comms director ahead of Cricket World Cup and Ashes

ECB chooses new comms director ahead of Cricket World Cup and Ashes

The England and Wales Cricket Board (ECB) has appointed Kate Miller as its new director of communications.

'Admitting your beer tastes like cat piss could pay off' - PR pros react to Carlsberg's bold relaunch

'Admitting your beer tastes like cat piss could pay off' - PR pros react to Carlsberg's bold relaunch

PR pros have largely backed Carlsberg's bold brand repositioning campaign for its authenticity and honesty.

Red Consultancy strengthens audience insights offer with new role

Red Consultancy strengthens audience insights offer with new role

Former managing director at Kwittken London, Sam Bowen, has joined the strategic comms consultancy Red in the new position of insights and strategy director.

Global yoga brand picks UK agency for CALM campaign

Global yoga brand picks UK agency for CALM campaign

Global men's yoga brand and community, Warrior Addict, has appointed Toast PR to manage its fundraising and awareness activity for CALM (The Campaign Against Living Miserably).

Estée Lauder promotes Seiden-Young to global corp comms SVP

Estée Lauder promotes Seiden-Young to global corp comms SVP

She'll also oversee comms for the company's global corporate citizenship and sustainability organization.

Opinion and features

Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

Bad gender pay gap headlines can't be fixed by spin doctors who don't get it

More than three quarters of firms pay men more than women, yet many (men) insist there is no such thing as the gender pay gap, arguing it is a statistical creation that allows women to feel hard done by.

What is the impact of Lush's decision to abandon social media?

What is the impact of Lush's decision to abandon social media?

The 2019 social media landscape is proving particularly challenging for brands.

The strength of numbers: using data to create more compelling and effective brand films

The strength of numbers: using data to create more compelling and effective brand films

Ahead of this year's Brand Film Festival Grey Consulting's Leo Rayman wants to fight against the forgettable.

Never ask for copy approval - it only ruins your relationships

Never ask for copy approval - it only ruins your relationships

Asking for copy proofing or approval is just one of many random acts of stupidity that tarnish the PR industry's reputation, argues Babel PR boss Ian Hood in this strongly worded column.

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

'Dangerous Comms Act': Government regulation of PR industry would be unworkable

"Why is PR obsessed with being a profession?" ran a recent debate on Twitter, together with a discussion of the requirements of achieving formally recognised status.

EU Copyright Directive: We need to tame the Wild West of online activity

EU Copyright Directive: We need to tame the Wild West of online activity

There has been some misplaced outcry around the European Parliament's vote to adopt the EU Copyright Directive last week.

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

'The infamous shoot wasn't even necessary': Inside Shutterstock's spoof of Fyre Festival's promo video

Within a week, Shutterstock's parody video was viewed more than 2 million times.

Part-time working isn't just for parents

Part-time working isn't just for parents

'Flexible and part-time working are concessions that agencies make for mums. They are detrimental to business and agencies only allow people to work in this way because they don't look very nice if they don't.'

I'm a comms chief who became the CEO and you can do it, too

I'm a comms chief who became the CEO and you can do it, too

For nearly twenty years, I worked steadily as a communications professional and even though I was a charity comms director, I never gave becoming a chief executive a second thought. Then, I became the CEO. By accident.

PRWeek UK Power Book 2019: Top 10 in fashion, beauty & luxury comms (agency)

PRWeek UK Power Book 2019: Top 10 in fashion, beauty & luxury comms (agency)

PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top ten agency players in fashion, beauty and luxury PR.

Recent consumer PR people moves

Bentley Motors hires new comms director as drive towards 'electrification' accelerates

Bentley Motors hires new comms director as drive towards 'electrification' accelerates

Bentley Motors has appointed Wayne Bruce as its new director of communications, succeeding Andrew Roberts who departed at the end of 2018.

Performance Communications launches tech arm led by new appointment

Performance Communications launches tech arm led by new appointment

Performance Communications, the automotive and sports specialist agency, has launched a dedicated technology division led by a new hire from Brands2Life.

Manifest appoints London and New York managing partners in leadership restructure

Manifest appoints London and New York managing partners in leadership restructure

Manifest has promoted Ali Maynard James and Jessica Becker to the new roles of managing partner at the agency's London and New York offices respectively, in a significant expansion of its leadership team, PRWeek can reveal.

Mission appoints inaugural group CEO and reports double-digit revenue growth

Mission appoints inaugural group CEO and reports double-digit revenue growth

The Mission Marketing Group, owner of PR shops including Speed and Mongoose, has hired James Clifton to the newly created role of group CEO as it reports 13 per cent revenue growth to £78.8m.

McCann Bristol appoints new PR and social managing partner

McCann Bristol appoints new PR and social managing partner

Communications agency McCann Central has appointed Pat Southwell from Berkeley Communications to lead its PR and social team in Bristol, PRWeek can reveal.

Amnesty's creative force Leila Mountford joins UK agency

Amnesty's creative force Leila Mountford joins UK agency

The driving force behind some of Amnesty International's recent creative campaigns - Leila Mountford - has joined Lewis as its creative director in the UK.