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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Newell Brands picks WPP as global comms partner
WPP is launching Team Newell to handle the account globally. BCW will work on the business.
The eight biggest PR stories of 2018
PRWeek casts a beady eye back over what hit the PR headlines in 2018.
East of Eden to acquire consumer PR shop
Brand experience and social change agency East of Eden has agreed to acquire Shoreditch-based consumer PR shop EdenCancan.
Waymo hires Suzanne Philion as global head of comms
Most recently, Philion was VP of corporate comms at Oath.
MMA promoter Bellator hits up UK PR agency to push European expansion
The second largest mixed martial arts (MMA) championship, Bellator, has appointed The PHA Group to promote its events in the UK and Europe in 2019.
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film
Video stars Rhodri Marsden, who started hashtag in 2011.
AccorHotels books new agency for 'six-figure' retained UK comms account
AccorHotels has appointed Manifest to handle UK brand communications across three of its hotel brands: ibis, Novotel and Mercure, PRWeek can reveal.
'We are not trying to ruin Christmas': UPS Store deletes tweets offering to shred children's letters to Santa
Company's PR and social media manager shares the inside story on the controversial Christmas tweets.
EasyJet and Luton Airport create Christmas lightshow
The festive light display covered an A320 Airbus.
British Airways takes kids on Christmas 'trip of a lifetime' in Home Alone inspired campaign
British Airways has whisked away four children to New York for the 'trip of a lifetime' - in a Christmas spot inspired by the exploits of Kevin McCallister (Macaulay Culkin) in Home Alone 2 and created by W Communications.
Nike backs footballer Raheem Sterling in ad celebrating outspoken views
Footballer stars in social media post reminiscent of Colin Kaepernick work last year.
Truly, madly, deeply: the PR apologies (and non-apologies) of 2018
PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018...
Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018
PRWeek launched a second series of 'Confessions of a social media manager' earlier this year, profiling those at the online coalface for some of Britain's biggest brands and organisations. Here's a look back...
Sky Cinema hires Cassetteboy to prove Die Hard is a Christmas film
Video features terrorist-themed 12 Days of Christmas.
DeVries wins PR duties for luxury skincare brand Philosophy
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and brand campaigns.
Opinion and features
'Must have' brand love (and how to lose it)
If we've learnt anything in 2018, it's that brands need to stand for something more than just their products and services.
Five Christmas campaigns we liked: your winner revealed
PRWeek UK's selection of PR and comms campaigns from the festive season drew almost 8,000 votes. Find out the winner below...
How Keith Weed transformed Unilever into an organization at the forefront
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional businessman.
Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response
Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.
Parental leave: let's not judge the different choices mums and dads make
Maternity leave. Paternity leave. Parental leave. They're all the same, right?
Showcase: The World's 50 Best Restaurants media campaign pays dividends
The World's 50 Best Restaurants, the ranking scheme for the best eateries across the globe, saw a surge in coverage thanks to a targeted media campaign, aided by adept handling of a gender-based controversy.
PR is in urgent need of a strong, independent research sector
The relationship between PR and research has always been controversial.
'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity
In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.
In an age of conscious consumerism, what makes a challenger brand stand out?
If someone had said five years ago 'soap on a rope' would make a comeback, you'd probably have had a good laugh at their expense.
The 'overtime epidemic' in PR is a myth
The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.
Latest Jobs
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Senior Account Director Prospect Resourcing Ltd London (Central), London (Greater)
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Senior Account Manager - consumer and issues Premier Resourcing UK London (Central), London (Greater)
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Senior Account Manager – Consumer Tech & Lifestyle - Media, Social, Content & Influencer Campaigns Premier Resourcing UK London (Central), London (Greater)
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Account Manager needed – Major consumer brands! Up to £35k Premier Resourcing UK London (Central), London (Greater)
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PR Account Manager - PR Account Director Blue Skies Marketing Recruitment Reading
Recent consumer PR people moves
Octopus chairman Sandy Purewal departs to launch tech start up
Octopus Group co-founder and executive chairman Sandy Purewal is leaving the tech PR agency to start a healthcare tech firm called Superfied, PRWeek has learned.
British Olympic Association marketing chief to lead comms and marketing at Laureus
British Olympic Association (BOA) head of marketing Leah Davis is joining Laureus, the group that promotes sport as a force for good, as director of marketing and communications.
In brief: Ready10 wins Ideal Home, Story Comms rebrands, wins for PHA and The Communication Group
The Communication Group picks up AllBright, Gough Bailey Wright grows team, Story Comms adds clients, and more from PRWeek UK
NHS leadership body appoints director of comms to help communicate 10-year plan
The NHS Confederation has named Daniel Reynolds as its new director of comms, with a remit to support healthcare leaders in delivering the service's 10-year plan.
Nexus names new managing director
Nexus has hired Harvey Choat, formerly strategy director and head of PR at hospitality and leisure-focused agency Elliotts, as its new MD.
Bite Global MD Rachel Gilley moves to Clarity PR
Clarity PR has hired Bite Global managing director Rachel Gilley as its UK MD.