The latest consumer PR news, opinion and features.
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Latest news and news analysis

Pitch update: Booking.com, The Yorkshire Creamery, Adnams, Vegables and more

Pitch update: Booking.com, The Yorkshire Creamery, Adnams, Vegables and more

PRWeek's weekly round-up of pitches and account moves.

Legoland Windsor Resort picks retained PR agency

Legoland Windsor Resort picks retained PR agency

Merlin Entertainments' Legoland Windsor Resort has appointed Stripe Communications London as its retained PR consultancy.

This Girl Can: a 'powerful evolution', but more is needed to tackle unrealistic depictions of women

This Girl Can: a 'powerful evolution', but more is needed to tackle unrealistic depictions of women

The latest iteration of Sport England's 'This Girl Can' campaign tackles some of the challenges women overcome to maintain an active lifestyle, but will it prove effective?

Unity wins six-figure brief with high-end Italian ceramics firm

Unity wins six-figure brief with high-end Italian ceramics firm

Italian ceramic wall- and floor-coverings manufacturer Iris Ceramica has hired Unity to a new, six-figure retained account following a competitive pitch.

Cadbury serves up Creme Egg meatballs and spaghetti on live stream

Cadbury serves up Creme Egg meatballs and spaghetti on live stream

Broadcast will promote its Eatertainment content hub.

Jobs website Indeed explores career success in celebrity podcast series

Jobs website Indeed explores career success in celebrity podcast series

Author Emma Gannon will be joined by celebrity guests to discuss how setbacks can help you on the path to success in a new campaign and podcast series for global jobs site Indeed.

Watch: Greenpeace, Olivia Colman and animated turtles illustrate plight of oceans

Watch: Greenpeace, Olivia Colman and animated turtles illustrate plight of oceans

The environmental group teams up with animation company Aardman, Colman, David K Harbour, Dame Helen Mirren and other celebrities to highlight the plight of the world's oceans through the eyes of turtles.

Sport England's This Girl Can campaign shifts spotlight onto societal barriers

Sport England's This Girl Can campaign shifts spotlight onto societal barriers

Five years on from its groundbreaking launch, Sport England's popular campaign tackles taboos in women's sport, with a greater role for PR and earned media.

Exclusive: Virgin Group narrows shortlist for 50th anniversary brief

Exclusive: Virgin Group narrows shortlist for 50th anniversary brief

Virgin Group has narrowed the field as it looks for an agency partner to help celebrate its half-century, PRWeek can reveal.

Grundig appoints UK agency to global comms brief

Grundig appoints UK agency to global comms brief

Home appliances brand Grundig has awarded a global comms brief to Blurred.

Zipcar UK appoints consumer agency

Zipcar UK appoints consumer agency

Car club Zipcar has booked Manifest London to handle its UK PR on a retained basis, PRWeek can reveal.

Exclusive: Johnnie Walker taps W Communications as Singapore agency

Exclusive: Johnnie Walker taps W Communications as Singapore agency

Work will span across the brand's entire whisky portfolio.

Markettiers launches podcast outreach service after successful trial

Markettiers launches podcast outreach service after successful trial

Broadcast specialist agency markettiers4DC has rolled out a podcast outreach service that it says is a first in the UK market, PRWeek can reveal.

Irish Ferries books UK agency to handle consumer comms

Irish Ferries books UK agency to handle consumer comms

Irish Ferries has chosen Rooster to handle its media and consumer communications strategy following a competitive pitch, PRWeek can reveal.

L'Oréal brands appoint consumer agency to handle UK PR

L'Oréal brands appoint consumer agency to handle UK PR

Communications consultancy Aisle 8 has been appointed to handle the PR for L'Oréal brands Vichy and Roger&Gallet after a multi-agency pitch.

Opinion and features

Stop talking about it and just get it done: we need to be a climate-positive industry

Stop talking about it and just get it done: we need to be a climate-positive industry

As an industry we are great at talking - it is one of our strengths. However, sometimes we need a bit more action and that has probably never been more important than the need for an urgent response to the climate crisis.

My personal experience tells me that we need an industry-wide miscarriage policy

My personal experience tells me that we need an industry-wide miscarriage policy

Recently, creative agencies Lucky Generals and Creature announced miscarriage policies, the essence being to remind staff that they can take time off work for their loss (Lucky Generals gives two weeks off for the mother or one week as the partner), and that it needn't be something that they have to keep private.

'Always pitch the idea, even if it makes you nervous AF' - Behind the Campaign with 'Ride to Find' for Deliveroo

'Always pitch the idea, even if it makes you nervous AF' - Behind the Campaign with 'Ride to Find' for Deliveroo

Steve Strickland, co-founder of Talker Tailor Trouble Maker, discusses the secrets behind the PRWeek Award-winning 'Ride to Find' for Deliveroo, produced in partnership with charity Missing People UK.

Inside in-house: Heathrow comms team's 24/7 juggling act

Inside in-house: Heathrow comms team's 24/7 juggling act

Heathrow's award-winning in-house comms team juggles everything from internal comms to government relationships, speaking to staff on-site as readily as audiences of millions travelling to destinations around the world.

Brand wellness, going retro, 5G (and green everything)... consumer comms trends for 2020

Brand wellness, going retro, 5G (and green everything)... consumer comms trends for 2020

It's all about how green you can go in 2020. These are the top consumer trends to keep an eye out for in the year to come.

'Biggest challenge? Moving 15 Santas across London' - Behind the Campaign with The Ministry of Fun 'Santa School'

'Biggest challenge? Moving 15 Santas across London' - Behind the Campaign with The Ministry of Fun 'Santa School'

PRWeek takes a close look behind a successful campaign. This week, Janek Borkowski of Borkowski PR discusses how the festive 'Santa School' campaign for The Ministry of Fun proved a respite from election overload.

'We had over 250 people in the queue' - Behind the Campaign with Huawei's 'Dive Thru'

'We had over 250 people in the queue' - Behind the Campaign with Huawei's 'Dive Thru'

PRWeek gets under the skin of a successful campaign. This week Andy Garner, junior creative director at Engine Mischief, discusses the world's first 'Dive Thru' for the Huawei Watch GT2.

'It shows how data can be a force for good' - Creative Hits & Misses of the Week

'It shows how data can be a force for good' - Creative Hits & Misses of the Week

3 Monkeys Zeno creative director Stuart Yeardsley examines the week's studs and duds.

'Dogs do not like modelling' - Behind the Campaign with 'Reservoir Dogs' by Hope&Glory

'Dogs do not like modelling' - Behind the Campaign with 'Reservoir Dogs' by Hope&Glory

PRWeek gets under the skin of a successful campaign. This week we talk to Gavin Lewis, partner and creative director at Hope&Glory, about 'Reservoir Dogs' for Rover.com, a platform for dog-walkers and pet-sitters.

Prince Andrew and the Lib Dems made the same PR mistake

Prince Andrew and the Lib Dems made the same PR mistake

If we'll remember 2019 for anything, it probably won't be public relations. Let's be honest, we've not had a vintage year, at least on the face of it.

Recent consumer PR people moves

Red Havas appoints client services director

Red Havas appoints client services director

Red Havas has promoted Nuala O'Neill to the role of client services director and plans to strengthen its creative team.

Bluestripe Group appoints Patrick Herridge as chairman

Bluestripe Group appoints Patrick Herridge as chairman

B2B communications, content and media group has hired the former MWWPR UK chair.

Marketing boss Fiona Pargeter leaves Jaguar Land Rover after 10 years

Marketing boss Fiona Pargeter leaves Jaguar Land Rover after 10 years

Former PR chief was given expanded marketing remit in May 2018.

MSL names UK MD as two senior London execs step down

MSL names UK MD as two senior London execs step down

MSL Group has hired ex-Freuds deputy MD Jo Grierson to the new role of UK MD - as strategic development director James Warren departs and consumer MD Andrea Donovan prepares to step down, PRWeek can reveal.

Weber Shandwick UK CEO Rachel Friend to depart

Weber Shandwick UK CEO Rachel Friend to depart

Weber Shandwick UK chief executive Rachel Friend is leaving the agency, two years after moving to the top UK role at Britain's second biggest PR consultancy.

Fever Unlimited names new MD

Fever Unlimited names new MD

Unlimited Group has promoted Caroline Farley to managing director of its PR agency Fever Unlimited, PRWeek can reveal.