The latest consumer PR news, opinion and features.
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Latest news and news analysis

Watch: Nike celebrates Liverpool’s ‘winning against all odds’ mentality

Watch: Nike celebrates Liverpool’s ‘winning against all odds’ mentality

Nike’s Tell Us Never campaign introduces the world to the Republic of Liverpool.

Papa John’s celebrates carnival with themed deliveries

Papa John’s celebrates carnival with themed deliveries

Performers who would usually attend the Notting Hill carnival will make pizza deliveries.

Foodhub orders UK agency to deliver B2B campaign

Foodhub orders UK agency to deliver B2B campaign

Foodhub has appointed Jargon PR to deliver a campaign to raise awareness and position the brand as an “industry leader”.

Five Campaigns We Liked in July: vote for your favourite

Five Campaigns We Liked in July: vote for your favourite

From statues and screams to creatures and Crouch, PRWeek rounds up its five favourite campaigns from July 2020. Vote below for your favourite – poll closes Friday 7 August at 5pm.

Pitch Update: Krispy Kreme, Nestlé, AeroSpace Cornwall, Therme Group, sustainable beef, murals and more

Pitch Update: Krispy Kreme, Nestlé, AeroSpace Cornwall, Therme Group, sustainable beef, murals and more

PRWeek's weekly round-up of pitches and account moves.

Krispy Kreme hires retained consumer PR agency

Krispy Kreme hires retained consumer PR agency

Krispy Kreme UK and Ireland has appointed the FleishmanHillard (FH) Brand & Culture team as its retained consumer PR agency, following a competitive pitch process.

The Romans and Ella’s Kitchen launch ‘Eat Along Book’

The Romans and Ella’s Kitchen launch ‘Eat Along Book’

The Romans and Ella’s Kitchen have released the world’s first 'Eat Along Book’ to help children develop hand-eye co-ordination skills through fun, sensory food play at mealtimes.

Burger King brings tiny Tinie to fans for Whopper show

Burger King brings tiny Tinie to fans for Whopper show

The performance is being touted as the 'smallest gig ever'.

Watch: EA Sports alleviates the post-season blues with Fifa 21 campaign starring Eric Cantona

Watch: EA Sports alleviates the post-season blues with Fifa 21 campaign starring Eric Cantona

Film mixes gameplay with footage of housebound players.

Apple signs up Michaela Coel, Maisie Williams and Dave to star in MacBook campaign

Apple signs up Michaela Coel, Maisie Williams and Dave to star in MacBook campaign

Artist Grayson Perry, filmmaker Jenn Nkiru, animation studio Aardman and printmaker Gabriella Marcella also feature in the campaign.

GenesisCare hires PR agency for first consumer comms brief

GenesisCare hires PR agency for first consumer comms brief

GenesisCare, the biggest provider of private cancer care in the UK, has hired Tin Man Communications as its first consumer PR agency.

Brand Film Awards EMEA 2020: winners revealed

Brand Film Awards EMEA 2020: winners revealed

The winners at Brand Film Awards EMEA 2020 have been announced - including the prestigious Brand, Media Production Company, PR Agency and Creative Agency of the Year gongs.

Zeno wins Hyatt Hotels international AOR account

Zeno wins Hyatt Hotels international AOR account

Hyatt also hired Maverick Creative and Gagen MacDonald.

Watch: Football fans celebrate in COVID-compliant 'hamster balls' for Paddy Power

Watch: Football fans celebrate in COVID-compliant 'hamster balls' for Paddy Power

A new Paddy Power campaign starring brand ambassador Peter Crouch shows 'the world’s most COVID-compliant football party’ – with fans celebrating in self-contained 'hamster balls'.

Brands should not revert to pre-COVID messaging, Twitter study finds

Brands should not revert to pre-COVID messaging, Twitter study finds

Survey of 1,000 UK users found just seven per cent want brands to return to their normal tone of voice.

Opinion and features

Having a diverse workforce isn’t just about hiring BME people, it’s about keeping them

Having a diverse workforce isn’t just about hiring BME people, it’s about keeping them

Recently, I saw a video of former West Indies cricketer Michael Holding, reflecting on the racism faced by his parents in the UK, in which he breaks down in tears.

Five ways I learned to cope with the return to agency life after time out

Five ways I learned to cope with the return to agency life after time out

For anyone on furlough – or for those who find themselves made redundant – finding a way back to work after time out can be tough.

Industry employers: overlook itchy feet at your peril

Industry employers: overlook itchy feet at your peril

Even though companies are now looking at getting back into the office post-lockdown, the road to normality feels like a long one.

TikTok is an authentic earned content space for brands – but for how long?

TikTok is an authentic earned content space for brands – but for how long?

New social media channels are constantly entering our ever-evolving media landscape.

'At this rate, what can’t Rihanna do?' - Creative Hits & Misses of the Week

'At this rate, what can’t Rihanna do?' - Creative Hits & Misses of the Week

Hoda Awad, account manager at Madano, takes a critical look at this week's creative releases.

Believe it or not, the pandemic is a perfect time to set up a new agency

Believe it or not, the pandemic is a perfect time to set up a new agency

It sounds counterintuitive, but if you have been thinking about creating your own PR agency or going solo, then now is a great time.

'Retro arcade-style game perfect for reaching fans' - Behind the Campaign, Southampton FC kit launch

'Retro arcade-style game perfect for reaching fans' - Behind the Campaign, Southampton FC kit launch

Southampton FC sought inspiration from classic video games for the launch of its kit for next season. Charlie Read, head of marketing at the football club, gives the lowdown.

Say hello to the comeback industry

Say hello to the comeback industry

How the beauty industry will get better by doing better.

Redundancy comms: compassion and clarity, not a thesaurus, are vital

Redundancy comms: compassion and clarity, not a thesaurus, are vital

“Tim, we’ve decided to adapt your role in a strategically streamlined way.” Do people really speak like this when announcing job losses to their colleagues?

Diversification of PR services is vital in a ‘post-earned’ world

Diversification of PR services is vital in a ‘post-earned’ world

The basis of the modern PR agency is a well-trodden path. In essence, leveraging an established base of media contacts, knowledge and strategy to sell media relations to clients at a decent margin has been the route to success.

Latest Jobs

Recent consumer PR people moves

Manifest hires digital content strategy director

Manifest hires digital content strategy director

Manifest Manchester has appointed Lee Benecke as digital content strategy director.

Publicis global head of insights exits after combative COVID tweets

Publicis global head of insights exits after combative COVID tweets

The holding company parted ways with Tom Goodwin after he tweeted about pandemic.

Athene Communications appoints managing director

Athene Communications appoints managing director

Peterborough-based Athene Communications has named Rachel Wild as its new managing director.

Movers & Shakers: Number 10, PHA Group, Run, Broadcast Revolution, PRCA and more

Movers & Shakers: Number 10, PHA Group, Run, Broadcast Revolution, PRCA and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Ogilvy lists creativity and inclusivity as top priorities under Andy Main

Ogilvy lists creativity and inclusivity as top priorities under Andy Main

Ogilvy's new global CEO joined the company from Deloitte Digital this week.

Movers & Shakers: BCW, Finsbury, Instinctif, PrettyGreen, Don't Cry Wolf, Threesixty and more

Movers & Shakers: BCW, Finsbury, Instinctif, PrettyGreen, Don't Cry Wolf, Threesixty and more

PRWeek's weekly round-up of industry hires, departures and promotions.