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The latest consumer PR news, opinion and features.
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Latest news and news analysis
Lenovo’s Torod Neptune to join Medtronic as global communications leader
Neptune has led communications at Lenovo since 2017.
Ex-Synergy trio Parfitt, Gladstone and Raincock launch agency
Former Synergy, Engine Sport and Pitch leaders have reunited to set up The Space Between.
Pitch Update: Philips, Celebrity Cruises, Bulk, Piaggio Group, Birmingham City Council and more
PRWeek's weekly round-up of pitches and account moves.
Philips puts $300 million global integrated account up for bid
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Celebrity Cruises books Good Relations as global PR agency
The Royal Caribbean Group cruise line has consolidated its PR agency support to one agency, having previously worked with regional agencies around the world.
BA to BT, Tesco to Tesla: 13 corporate comms teams to watch in 2021
Which corporate in-house teams can expect a busy and eventful year ahead?
Good Relations opens first international office in New York
Good Relations has expanded into New York with the first international office in the agency's 60-year history, PRWeek has learned.
Under Armour hires UK comms agency
Global sportswear and equipment brand Under Armour has appointed Canoe as its UK PR agency.
Antarctica eco-tourism operator appoints UK PR agency
Luxury eco-trips provider White Desert Antarctica has hired The PC Agency.
The Romans Bulk up sports client portfolio
Sports and active nutrition brand Bulk has hired The Romans as its retained PR agency.
Mobile gaming company Scopely hires Ben Webley as CMO
He’s worked at Facebook, Zynga and EA.
W Communications launches in the US
W Communications has expanded its operations into the US, opening a ‘Little London’ office to serve UK brands seeking a greater US presence, PRWeek has learned.
Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'
PR campaign features Marcus Rashford and Laura Whitmore.
Watch: Saudi unveils 'The World's Masterpiece' in first destination campaign for AlUla
Saudi Arabia's 'heritage and culture centrepiece', AlUla, is the focus for a new destination brand campaign launched yesterday (10 January).
Five Campaigns We Liked in December: your winner revealed
Find out the winner from PRWeek's selection of the best PR and comms campaigns in December below...
Opinion and features
Most major news websites give reporters a byline, so why doesn’t the BBC?
Working in a 24/7 news environment presents an array of challenges, most notably when coverage of a story contains inaccuracies or lacks sufficient balance.
'Ironically, it falls a bit flat' - Creative Hits & Misses of the Week
Scott Dimbleby, creative director at W Communications, picks out his favourite and least favourite creative offerings from the past seven days.
Brands: don’t bait hate to get attention
Nobody on the Cadbury board Zoom will be shocked by the response to its recent ad, which received a backlash from some on social media for showing two men kissing with a Creme Egg – and if they were, that would be the most worrying part of this campaign, surely?
From the UK editor: Interim Top 150 Barometer points to glass-half-full industry
This article is part of The Knowledge, PRWeek's premium content offer.
'I worry the message isn't right for this moment' - Creative Hits & Misses of the Week
Amanda Balfour, president of MMGY Hills Balfour UK and EMEA, casts her critical eye over recent creative offerings.
'We had over 16,000 people sign up around the world' - Behind the Campaign with Glengoyne 'whisky ballot'
Tom Hills, strategy and story director at Wire, gives the lowdown on the agency's campaign for Glengoyne Highland Single Malt.
PR pros offer 21 words on what they're expecting in 2021
Following a year of COVID-19 chaos, we asked PR leaders to give 21-word predictions of what they believe is in store for the profession in 2021.
Grab your joysticks: seven consumer comms trends for 2021
I could have written you 21 trends for 2021 (not least because it sounds good), because marketing and communications have evolved more in the past year than they have over the past decade.
Five New Year resolutions for agencies working with clients
During my career I’ve been lucky enough to work both agency- and client-side, and one of the most important things I have learned is the value of a great client-agency relationship.
Naysayers are wrong: millennials will not desert the industry because of COVID-19
What we really want is some kind of certainty about how this works out, and that is difficult when we can’t quite see the way ahead. But be in no doubt, the way ahead is emerging – and more quickly than many might imagine.
Latest Jobs
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AM - strategic comms & media campaigns focused on global issues, in a disruptive startup agency Fabric Central London
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Are you a Consumer PR Account Manager who wants to work with one of the nicest PR teams? BoldMove West End
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Account Director/SAD - Big Brand Consumer – Renowned International Agency - London - to £55,000 Median London (Central), London (Greater)
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Account Executive (Healthcare PR) Brook Street Market leading Healthcare PR Firm based in the heart of central London
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PR Account Director Clearbox Remote working
Recent consumer PR people moves
Domino’s names former Costa marketer as new CMO
Sarah Barron left coffee chain last year after four years. The role covers overall responsibility for communications.
Clarity hires global head of planning and impact
Alex Judd, who joins from Grayling, will lead integrated planning, measurement and insights.
Universal Pictures marketer joins NOW TV to lead marcomms
Sky-owned streaming service NOW TV has hired Jamie Schwartz as director of brand, marketing and merchandising.
Comic Relief appoints new chief executive
Samir Patel has spent the past eight years at the digital media and comms agency Blue State.
Zeno Group hires new regional healthcare lead
Zeno Group has appointed Avril Lee as its head of healthcare in the UK and Europe.
Movers & Shakers: Teneo, Purpose Union, Made By Giants, Netball England, Boldspace and more
PRWeek's weekly round-up of industry hires, departures and promotions.