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The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.
Latest news and news analysis
Instinctif trio launch strategic engagement consultancy
A creative and strategic engagement consultancy, United Culture, has launched that combines PR, marketing, brand and HR.
UK agency toasts global Kahlúa win
John Doe has been appointed global PR agency for Pernod Ricard coffee liqueur Kahlúa. The agency already handles global work for Jameson, Absolut and Malibu.
Five Campaigns We Liked in March: your winner revealed
PRWeek's selection of the best PR and comms campaigns from March highlighted some of the best coronavirus-related efforts. Find out the winner below...
New initiative to connect unemployed comms pros with struggling organisations
A PR professional has set up a not-for-profit venture, Look After, to help out-of-work PR practitioners provide support to businesses and charities struggling through the coronavirus crisis.
L'Oréal, RB and Essity collaborate to encourage responsible shopping
Brands involved include Kellog, Plenty, Cushelle, Durex and Dettol.
Leon launches campaign to feed NHS staff
A new campaign called FeedNHS has been launched by fast food brand Leon to provide support to healthcare staff during the coronavirus crisis.
Pitch Update: Samsung, Sanofi, LG, Swisse Me and more
PRWeek's weekly round-up of pitches and account moves.
Brands are bypassing production shops and asking influencers to create assets
The move is saving companies an average of 50% in creative costs.
TheSoul Publishing appoints global comms boss and agencies for transatlantic brief
Independent digital studio TheSoul Publishing has hired Eric Schultz from Golin, and appointed new agency partners Milk & Honey PR and 5W Public Relations, PRWeek can reveal.
British retailer appoints UK agency for fashion brief
Fashion retailer Cotton Traders has appointed Carousel to manage its public relations and support its web, catalogue and retail business.
Samsung Electronics adds UK comms agency
The company has appointed Propeller Group to raise awareness of its advertising arm, Samsung Ads.
Edelman helps Asics host virtual-reality shoe launch
Global preview event altered as result of coronavirus.
Five Campaigns We Liked in March: vote for your favourite
In times of crisis, brands and organisations need to think carefully about messaging. PRWeek rounds up its five favourite campaigns from March. Vote below for your favourite.
Watch: Facebook drops short film to celebrate all the human ways we're enduring global pandemic
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
Powerscourt supports industry initiative to produce 10,000 ventilators for the NHS
Comms consultancy Powerscourt is providing strategic media advice to VentilatorChallengeUK, a coalition of leading industrial, technology and engineering businesses from across the aerospace, automotive and medical sectors.
Opinion and features
Have influencers come of age during the COVID-19 crisis, or have they just grown up?
Amid the uncertainties that the global pandemic presents, two things are clear: first, people are spending way more time consuming social content, and second, there’s a clear demand for credible and helpful information.
Uber, BrewDog, Top Gun, Guinness (sort of) - Creative Hits of the Week
James Gosling, head of games at entertainment, arts and culture agency Premier, looks at some of the best creative campaigns over the past week.
You’re not alone! Two survival guides to virtual pitching during the COVID-19 crisis
Anyone who takes part in client pitches is in new territory, now that social distancing and isolation measures are in place across the UK and beyond. So how can you do it virtually and still build chemistry?
Trust and authenticity are vital for comms and media during the pandemic
As much as the phrase ‘nothing has changed’ came to define the communications failure of Theresa May’s premiership, ‘everything has changed’ looms large over Boris Johnson’s handling of the COVID-19 crisis.
'Controversial, but it created the conversation we need' - Creative Hits of the Week
In a change to the usual format, Threepipe head of PR Sophie Lennon accentuates the positives and focuses only on the campaigns that won her favour this week.
'For every shocker there will be a hilarious, inspiring gem' - What Inspires Me, with Premier's Lawrence Francis
Lawrence Francis, executive director at entertainment, art and culture PR agency Premier, takes us through the things that spark his creativity.
Keep creative and carry on: will COVID-19 be a catalyst for change in creative comms?
In the past few weeks there’s been a seismic shift in our collective mindset and a slow realisation that we have to change direction, permanently.
‘I will find it difficult’: an industry leader in his 80s discusses self-isolation
The new government regulations have meant that there's had to be a significant change in the way I, and many others, live and operate.
'PR can lead from the front' - Behind the Campaign, 'Capaldi Cam' for Samsung Galaxy S20
Peter Mountstevens, CCO and managing partner at Taylor Herring, discusses how an unannounced show by singer Lewis Capaldi helped launch a Samsung Galaxy phone.
Plan, ask questions and switch focus: five good ways for comms professionals to work from home
At times of crisis, business leaders often turn to communications professionals to guide them.
Latest Jobs
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AM - SAD level roles - Financial Services Capstone Hill Search London (Central), London (Greater)
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Account Director - Energy Capstone Hill Search London (Central), London (Greater)
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Senior Account Manager - Tech PR Lipton Media London (Central), London (Greater)
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PR Account Executive Lipton Media Oxford, Oxfordshire
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PR Account Director Lipton Media Oxfordshire
Recent consumer PR people moves
Manifest hires New York Times' global creative director
Communications agency Manifest has appointed Chomoi Picho-Owiny as a creative director in London, PRWeek can reveal.
Global head of comms moves to The Romans
A ‘prodigal son’ has rejoined The Romans as a director and will sit on the agency's management team.
Edelman poaches McCann's Lee Maicon to lead global strategy
"This really completes the building of what we hope is the communications firm of the future..."
Publicis Groupe UK hires Global's comms director to new role
Publicis Groupe UK has appointed Eleanor Conroy as director of communications and marketing.
Good Relations hires Brands2Life creative director
Good Relations has appointed Brands2Life joint ECD Ollie Edwards as earned creative director.
W Communications deputy MD to join Ketchum
Sophie Raine will move to Ketchum when she completes her maternity leave to take up a newly-created role as consumer brand MD, PRWeek understands.