The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.

Latest news and news analysis

Mental health guide launched to prevent comms professionals from breaking down

Mental health guide launched to prevent comms professionals from breaking down

Concerns that significant numbers of PR practitioners are under increasing pressure, being trolled on social media and in need of counselling, have prompted the creation of a wellbeing guide for comms professionals.

W sets sail with Royal Caribbean International

W sets sail with Royal Caribbean International

The world's biggest cruise line has appointed W Communications as its UK agency, following a competitive pitch process.

PR pros and journos reveal 'most outrageous' press trips

PR pros and journos reveal 'most outrageous' press trips

Sleep-walking naked, smuggling in partners and spending a night in a police cell are among the horror stories PR pros and journalists have encountered when press trips go wrong.

'British consumers will punish brands that don't act ethically', says WE Brands in Motion study

'British consumers will punish brands that don't act ethically', says WE Brands in Motion study

Consumers expect brands to play a greater role in providing stability in a polarised world, and to take an authentic stand on important issues, WE's Brand in Motion study has found.

Malaysian radio station releases street-food video in response to Netflix snub

Malaysian radio station releases street-food video in response to Netflix snub

Netflix failed to include Malaysia in its street food series, and suffice to say, Malaysians weren't pleased.

Watch: Notting Hill Carnival 'Dancing Granny' stars in new ad for underwear brand

Watch: Notting Hill Carnival 'Dancing Granny' stars in new ad for underwear brand

The 'Dancing Granny', who hit the headlines for her moves at Notting Hill Carnival, has landed a contract with underwear brand sloggi as its 'Original Granny' in a new online ad.

Ready10 'buoyed' by comms brief for UK's largest boat show

Ready10 'buoyed' by comms brief for UK's largest boat show

The Southampton International Boat Show has appointed Ready10 to handle PR and comms, following a competitive pitch process.

Fake post-apocalyptic Brexit game causes media backlash

Fake post-apocalyptic Brexit game causes media backlash

The release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for agency network Kairos Group.

Domino's Pizza announces retained consumer PR agency

Domino's Pizza announces retained consumer PR agency

Domino's Pizza Group has appointed One Green Bean as its retained consumer PR agency, following a competitive five-way pitch process.

Gaming company Bethesda chooses new PR agency

Gaming company Bethesda chooses new PR agency

Hope&Glory has won the lifestyle and mainstream PR duties for leading games publisher Bethesda, following a competitive pitch.

The Romans wins six-figure brief for sleep wellness brand

The Romans wins six-figure brief for sleep wellness brand

European sleep wellness brand eve sleep has appointed PR firm The Romans on a retained basis, following a number of recent projects together.

'Think Zoolander, not Vogue' - Domino's takes on London Fashion Week with 'night-in collection'

'Think Zoolander, not Vogue' - Domino's takes on London Fashion Week with 'night-in collection'

Unisex range was created by designer Liam Hodges.

Homebase looking for new consumer PR agency

Homebase looking for new consumer PR agency

British retailer and garden centre Homebase is searching for a new consumer PR agency, and announced its new-look creative.

'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem

'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem

Agencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits of two-way reviews.

Twitter finds 75 micro-influencer groups 'open' for brand support

Twitter finds 75 micro-influencer groups 'open' for brand support

By analysing key information about users at a granular level for the first time, Twitter wants to provide brands with a roadmap for reaching small but highly influential groups.

Opinion and features

Seven guaranteed ways to annoy a journalist with your pitch

Seven guaranteed ways to annoy a journalist with your pitch

As a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat.

The Big Breakfast, New Labour, Geri's dress, floating Jacko down the Thames... 10 best PR campaigns of the 1990s

The Big Breakfast, New Labour, Geri's dress, floating Jacko down the Thames... 10 best PR campaigns of the 1990s

As part of our '50 years of PR' special, PRWeek has picked the 10 best PR campaigns from the 1990s.

'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s

'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s

The third in a series of interviews marking 50 years of UK PR, PRWeek talks to Matthew Freud about a 'weird decade' for the industry.

Hot Spot: Arros QD, Fitzrovia, London

Hot Spot: Arros QD, Fitzrovia, London

A punchy paella palace in the heart of the capital - does it live up to the social media hype?

Why Lynne Franks is wrong about influencer marketing

Why Lynne Franks is wrong about influencer marketing

"Influencer marketing is just meaningless and will burn itself out," says Lynne Franks in yesterday's PR Week article.

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.

Brands set 2020 as the date to deliver a better future and now it's almost here

Brands set 2020 as the date to deliver a better future and now it's almost here

The pace of change has escalated so much since many businesses set 2020 as their sustainability goals' target date that we need a new gauge for 'progress'.

Live Aid, Brylcreem Boy, Ian Botham... 10 best PR campaigns of the 1980s

Live Aid, Brylcreem Boy, Ian Botham... 10 best PR campaigns of the 1980s

As part of our '50 years of PR' special, PRWeek has picked the 10 best PR campaigns from the 1980s.

'Friendship, parties and being creative' - Lynne Franks on 'technicolour' PR in the 1980s

'Friendship, parties and being creative' - Lynne Franks on 'technicolour' PR in the 1980s

The second in a series of interviews marking 50 years of UK PR, PRWeek talks to doyenne of the era Lynne Franks about PR in the 1980s.

How to work with clients on a budget in MENA

How to work with clients on a budget in MENA

A downward turn in spending means communication houses have to adapt as businesses shrink their budgets.

Recent consumer PR people moves

Edelman hires JWT's Van Someren as global food and beverage chair

Edelman hires JWT's Van Someren as global food and beverage chair

She is also serving as EMEA lead of its food and beverage sector.

Within International opens regional office in Hong Kong

Within International opens regional office in Hong Kong

The agency currently has a presence in London and New York.

Dubai-based agency Gambit makes trio of strategic hires

Dubai-based agency Gambit makes trio of strategic hires

Jamal Al Mawed, MD of the recently launched independent communications agency, has announced the expansion of its Dubai-based team

WE names new EVP of global operations

WE names new EVP of global operations

Aaron Petras has relocated from Seattle to Singapore to fill the global role at WE Communications.

H+K Singapore hires ex-Disney digital lead as new MD

H+K Singapore hires ex-Disney digital lead as new MD

Ex-Disney digital chief Matthew Briant has been appointed to head up Hill+Knowlton Strategies in Singapore.

Newgate digital chief departs for agency MD role

Newgate digital chief departs for agency MD role

Integrated global comms agency Way To Blue has appointed Neil Kleiner, most recently managing partner and strategic head of digital at Newgate and sister agency Publicasity, as its first UK managing director.