The latest consumer PR news, opinion and features.
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Latest news and news analysis

Cadbury and Man Utd invite veteran fans to Old Trafford as 'guests of honour'

Cadbury and Man Utd invite veteran fans to Old Trafford as 'guests of honour'

Local fans are aged between 61 and 87.

Seven Dials appoints agency for comms and marketing brief

Seven Dials appoints agency for comms and marketing brief

The Seven Dials area of London has hired Mischief, following a competitive pitch process.

Watch: Coca-Cola campaign aims to unite divided world

Watch: Coca-Cola campaign aims to unite divided world

Soft drinks manufacturer Coca-Cola has launched a campaign featuring Orange is the New Black and Russian Doll star Natasha Lyonne, in an attempt to encourage people to be more open-minded and understanding.

Pitch update: Stretchline, Virgin Voyages, Transport2, BFI and more

Pitch update: Stretchline, Virgin Voyages, Transport2, BFI and more

PRWeek's weekly round-up of pitches and account moves.

Watch: Stormzy receives Greggs 'black card'

Watch: Stormzy receives Greggs 'black card'

Greggs has given Stormzy its first 'black card' in a new campaign starring the grime star

Snapchat and Bank of England bring Turner artworks to life for launch of new £20 note

Snapchat and Bank of England bring Turner artworks to life for launch of new £20 note

JMW Turner's self-portrait and iconic Fighting Temeraire appear on note.

Elastics giant Stretchline launches global PR agency review

Elastics giant Stretchline launches global PR agency review

The manufacturer, which is looking for a global strategic PR partner, has begun a review process, PRWeek can reveal.

Hey Girls launches UNsanitary campaign to tackle period poverty

Hey Girls launches UNsanitary campaign to tackle period poverty

A national campaign to raise awareness of period poverty in the UK showcases the unsafe items girls and young women use because they cannot afford real sanitary products.

Virgin Voyages books agency for global brief

Virgin Voyages books agency for global brief

Virgin Voyages is launching its first ‘Lady Ship’, which aims to tackle climate change by reducing and offsetting carbon emissions. 3 Monkeys Zeno in the UK and US is supporting the global brief, PRWeek can reveal.

Guinness curates rugby experience with Jodie Kidd and Vogue Williams

Guinness curates rugby experience with Jodie Kidd and Vogue Williams

England and Ireland fans will be brought together ahead of Six Nations match.

Lewis Capaldi heads up integrated campaign for new Samsung Galaxy smartphone

Lewis Capaldi heads up integrated campaign for new Samsung Galaxy smartphone

Scottish singer songwriter Lewis Capaldi will star in a series of ads for Samsung during tonight's Brit Awards on ITV as part of a new campaign developed by Taylor Herring.

Park Hyatt appoints Dubai agency

Park Hyatt appoints Dubai agency

Z7 Communications has been appointed to handle publicity for luxury waterfront destination Park Hyatt Dubai.

You love to see it: Noods, connected underwear, finger lickin' cards and other Valentine's Day campaigns

You love to see it: Noods, connected underwear, finger lickin' cards and other Valentine's Day campaigns

Looking for love, or just some inspiration? Check out PRWeek's campaigns round-up on the most romantic day of the year.

National Express launches agency review

National Express launches agency review

The UK's biggest coach operator, National Express, is on the hunt for a consumer PR agency, PRWeek has learned.

Ofcom handed new powers to regulate social media content

Ofcom handed new powers to regulate social media content

Government has opted not to create new authority.

Opinion and features

Why Black Twitter matters for brands

Why Black Twitter matters for brands

Twitter is great and all, but have you ever heard of Black Twitter?

'The arrogance behind this gruesome video bothers me' - Creative Hits & Misses of the Week

'The arrogance behind this gruesome video bothers me' - Creative Hits & Misses of the Week

Yasmine Triana, head of public relations at Rooster PR, gives her take on the week's creative output.

Are some companies and people too toxic for our industry to represent?

Are some companies and people too toxic for our industry to represent?

Part of our job as communications specialists is to build, protect and – where necessary – mend reputations, but are we now in a post-Bell Pottinger era?

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

I welcome competition for BBC Radio 4 because it's good for our industry

I welcome competition for BBC Radio 4 because it's good for our industry

Like millions of people across the UK, I love a bit of Radio 4 in the morning.

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

Why sacrificing chemistry for cash is one of the biggest mistakes agencies can make

To appropriate the popular Love Island term, agencies often see an RFP hit their inbox and get excited about working with a brand they think is their 'type on paper'.

'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow

'It took about six months to collect enough plastic' - Behind the Campaign with 'Swimming In It' by Cow

The experience of swimming through plastic was at the heart of 'Swimming In It' for The Big Bang Fair. Cow creative director Matt Wilcock talks us through the campaign.

'The most over-supplied PR market in the world': Why we need fewer agencies

'The most over-supplied PR market in the world': Why we need fewer agencies

Competition is a good thing, but I've come to believe that clients and staff would be better served if there were fewer PR agencies.

Are corporate comms directors the key to making firms live up to their environmental promises?

Are corporate comms directors the key to making firms live up to their environmental promises?

Hundreds of Amazon workers defied the online retail giant this month by publicly blasting it for taking insufficient action on the climate crisis.

Flop of the month: Coca-Cola chooses profit over responsibility with plastic bottles

Flop of the month: Coca-Cola chooses profit over responsibility with plastic bottles

When Bea Perez, Coca-Cola's head of sustainability, took to the stage at the jamboree of world leaders, senior business people and NGOs at Davos this month, it was to proffer a message about how it could be part of the solution to plastic waste, rather than its biggest problem.

Latest Jobs

Recent consumer PR people moves

Senior hire and acquisition at marine and energy specialist Blue

Senior hire and acquisition at marine and energy specialist Blue

Blue, a brand and comms consultancy for the marine and energy sectors, has appointed a new director to its brand strategy practice, and completed the acquisition of specialist maritime consultancy 20|20 Marine Energy.

Premiership Rugby hires ex-UKTV marketing and comms chief Zoe Clapp

Premiership Rugby hires ex-UKTV marketing and comms chief Zoe Clapp

Mark Brittain joins England's top division of rugby union as chief commercial officer.

NSPCC comms chief joins The Royal Parks

NSPCC comms chief joins The Royal Parks

Ali Jeremy has left her role as comms director at children's charity the NSPCC after nine years to join The Royal Parks as director of communications and engagement.

4media group hires new UK and Europe MD

4media group hires new UK and Europe MD

Broadcast communications agency 4media group has appointed Chris Foulerton as its new head of UK and European operations.

Markettiers hires NHS veteran Rachel Royall and travel expert Paul Nelson

Markettiers hires NHS veteran Rachel Royall and travel expert Paul Nelson

Broadcast PR specialist Markettiers4DC has appointed NHS veteran Rachel Royall and World Travel Market’s Paul Nelson to lead new healthcare and travel divisions, respectively.

Ex-Freuds director to lead new PR offering at creative agency

Ex-Freuds director to lead new PR offering at creative agency

Purpose-driven creative agency 23red has hired a long-serving director at Freuds to develop its earned media offering and make a bid for more private sector clients, PRWeek can reveal.