The latest consumer PR news, opinion and features.
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Latest news and news analysis

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and traumatising for vulnerable people.

'Culturally dated and a bit try-hard' - GBK's curry wars campaign gives industry indigestion

'Culturally dated and a bit try-hard' - GBK's curry wars campaign gives industry indigestion

Gourmet Burger Kitchen's latest campaign to promote a new Indian-themed burger has given the industry and Twittersphere some pretty bad indigestion.

GSK moves global Panadol ad business into bespoke WPP team

GSK moves global Panadol ad business into bespoke WPP team

WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.

Royal Caribbean welcomes new head of PR & Social on board

Royal Caribbean welcomes new head of PR & Social on board

Royal Caribbean UK & Ireland has appointed Talk.Global board director Shilpa Saul as head of PR and Social, to steer the cruise ship firm's communications strategy.

'She made creative important' - Edelman creative chief Jackie Cooper inducted to PRWeek UK Hall of Fame

'She made creative important' - Edelman creative chief Jackie Cooper inducted to PRWeek UK Hall of Fame

The 2018 inductee to the PRWeek UK Hall of Fame is Jackie Cooper, co-founder of seminal 1990s agency JCPR and now senior adviser at Edelman.

Domino's, Irn-Bru, H&M: brands tap into #RoyalBaby fever

Domino's, Irn-Bru, H&M: brands tap into #RoyalBaby fever

News that royal couple Harry and Meghan are expecting their first child proved to be a newsjacking opportunity too good to miss for some brands. PRWeek UK rounds up some of the best.

'Collaboration drives our ability to be original' - talking Creativity with One Green Bean's Kat Thomas

'Collaboration drives our ability to be original' - talking Creativity with One Green Bean's Kat Thomas

In our latest interview with a leading UK PR creative, PRCA Creative Group chair Nick Woods meets Kat Thomas, global executive creative director at One Green Bean (OGB).

Watch: FIFA rolls out first global strategy for women's football

Watch: FIFA rolls out first global strategy for women's football

FIFA has launched its first ever global strategy for women's football, aiming to 'realise the full potential that exists within the women's game'.

GPS technology giant Garmin launches PR agency review

GPS technology giant Garmin launches PR agency review

Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR pitch in the UK and Ireland, PRWeek can reveal.

Eon to launch Recharge Retreat for public to recharge their (and their phones') batteries

Eon to launch Recharge Retreat for public to recharge their (and their phones') batteries

Energy firm Eon is set to launch a "Recharge Retreat" pop-up in London, with services to help the public relax and recharge their own batteries while they charge their phone.

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

'The follower number means nothing': new tool aims to help marketers root out influencer fraud

Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media agency behind a tool designed to spot fake engagement has claimed.

Elephant hologram appears in London for WWF campaign

Elephant hologram appears in London for WWF campaign

A life-sized hologram of an elephant is being projected around London this week as part of a new campaign for the World Wildlife Fund (WWF).

In brief: Talk.Global secures Socker, Fever gets ASK Italian account, wins for MWWPR and Triangle

In brief: Talk.Global secures Socker, Fever gets ASK Italian account, wins for MWWPR and Triangle

Talk.Global nets Socker, senior appointments for Hanover Brussels and Tavistock, wins for Fever and MWWPR, Future to accept crypto payments, and more from PRWeek UK.

Five Campaigns We Liked in September: your winner revealed

Five Campaigns We Liked in September: your winner revealed

PRWeek UK chose a quintet of brilliant PR and comms campaigns from September and more than 1,100 respondents voted for their favourite. Find out the winner below...

In brief: Ogilvy France's new PR head, CommsCo expands, wins for Riot, Milk & Honey, Instinctif and Wild West

In brief: Ogilvy France's new PR head, CommsCo expands, wins for Riot, Milk & Honey, Instinctif and Wild West

Sportsbeat launches sister brand, We Are Social grows management team, wins for Riot, Milk & Honey, Instinctif and Wild West, and more from PRWeek UK.

Opinion and features

Climate change comms in the post-truth, fake news era

Climate change comms in the post-truth, fake news era

Scanning the news headlines last Monday morning, the scale of communicating the climate change challenge waltzed past my eyes.

The reason we dropped the 'PR' abbreviation in our name

The reason we dropped the 'PR' abbreviation in our name

As we enter the "age of earned media", as asserted recently at the PRCA conference, public relations has never been more relevant.

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Contrary to Philip Trippenbach's stance, influencers are effective product sellers.

Why agencies are sitting on the next pay gap time bomb

Why agencies are sitting on the next pay gap time bomb

Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.

Flack on Friday: members' club madness, (non)hairy encounter, creative campaigning

Flack on Friday: members' club madness, (non)hairy encounter, creative campaigning

In Flack this week: PR chiefs riled against members' clubs, and have we - really, actually - moved beyond peak beard?

They say I'm crazy; I really don't care

They say I'm crazy; I really don't care

When I saw those statues aboard ITV last year, I thought one thing: stunt!

CSR is dead and millennials killed it

CSR is dead and millennials killed it

When the world is changing, business changing, consumer expectations of companies changing, how should PR change?

Using micro-influencers: C.A.N. you do it?

Using micro-influencers: C.A.N. you do it?

Prior to the explosion of social media, deciding on an influencer to help promote a brand meant choosing between either a known celebrity or a trusted expert.

The 5 top lessons from the Edelman Earned Brand study

The 5 top lessons from the Edelman Earned Brand study

Consumers are increasingly paying attention to where brands stand on issues.

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

So, let's be honest; we all reached peak schadenfreude last week whilst watching the BrewDog-Scofflaw thing unravel from the smug comfort of our oh-so-perfect, professional high ground.

Latest Jobs

Recent consumer PR people moves

Nick Clegg appointed Facebook head of global affairs and communications

Nick Clegg appointed Facebook head of global affairs and communications

Facebook has hired former UK Deputy Prime Minister and ex-leader of the Liberal Democrats Nick Clegg as its new VP, global affairs and communications.

In brief: Roland Dransfield grows team, wins for Withpr, Brands2Life, Refresh

In brief: Roland Dransfield grows team, wins for Withpr, Brands2Life, Refresh

Roland Dransfield grows team, CIPR to moves offices in London, wins for Withpr, Brands2Life and Refresh.

Uber hires government special adviser as UK head of comms

Uber hires government special adviser as UK head of comms

Uber has hired Lottie Dominiczak, who has worked as a special adviser across a number of UK government departments, as head of communications for the UK.

Metia Group appoints Ketchum senior exec Stephen Waddington as managing director

Metia Group appoints Ketchum senior exec Stephen Waddington as managing director

Ketchum chief engagement officer Stephen Waddington has been appointed managing director of digital marketing agency Metia Group.

In brief: Vuelio acquires ResponseSource, Milk & Honey bolsters leadership, account wins for PHA Group, Splendid

In brief: Vuelio acquires ResponseSource, Milk & Honey bolsters leadership, account wins for PHA Group, Splendid

Lgcomms unveils executive team, account wins for Brandman, Aduro and Ignition, software firm acquires ResponseSource, Milk & Honey bolsters leadership, and more from PRWeek UK.

Health membership association picks BBC veteran to lead comms

Health membership association picks BBC veteran to lead comms

NHS Providers has appointed seasoned former BBC health correspondent Adam Brimelow as its new director of communications.