The latest consumer PR news, opinion and features.
Old El Paso appoints creative agency to handle PR
Capture Communications is set to work with Mexican-inspired food brand Old El Paso, helping it to ‘make even more noise’ about its product range.
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News & analysis
Doggy dates, tiny Top Gun, taco prank - Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Wagatha Christie: ‘A PR debacle, an extraordinary spectacle, a carnival of gruesomeness’
The ‘Wagatha Christie’ trial has been splayed across the media since the start of the week. What can PR take from this celebrity circus?
Influencer campaigns lack memorability and impact, new study shows
More than half of the consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.
Arsenal and Lavazza, Pickle plug-in, sewer symphonies - Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Samsung apologizes after running ad sparks backlash
The campaign, which was created by Ogilvy New York, features a woman running alone at night.
Star Wars mindfulness, Marmite Truffle, The Breathe Inn – Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Bacardi shakes up global comms leadership as Lisa Jedan departs
Bacardi has made two senior comms promotions as Lisa Jedan, vice president of global brand communications, prepares to step down for a new role.
Fender appoints UK agency to dial up its PR
The legendary guitar and amp manufacturer has appointed W Communications to handle its consumer PR in the UK
FleishmanHillard appoints UK consumer health lead
Hadassah Cullen has been hired as head of consumer health for FleishmanHillard’s UK office.
Mischief adds three creatives and social/influencer lead
Mischief has appointed three new creatives and a social and influencer lead, describing the hires as the "first step in a significant investment" in digital & social planning and analytics.
Opinion & features
Elon Musk, master of his own PR, puts Twitter deal on hold
The billionaire has pressed pause on the $43bn deal – and the talented self-publicist is trending (again)
'The message feels a bit off' - Creative Hits & Misses of the Week
Rebecca Rhodes, head of planning at Hotwire UK, casts her critical eye over campaigns from the past seven days.
Five Campaigns We Liked in April: your winner revealed
Find out the winner from PRWeek’s selection of the best PR and comms campaigns in April.
'A relatable campaign for almost anyone’ - Creative Hits & Misses of the Week
Dan Whitney, managing director of the marketing innovation team, Europe, and global creative services lead at Allison+Partners, shares insights on the campaigns that caught his attention over the last week.
Five Campaigns We Liked in April: vote for your favourite
From Dove's campaign highlighting the dangers of influencers giving beauty advice and Innocent turning Trafalgar Square green to a comedic film from Shelter, PRWeek rounds up its five favourite campaigns from April 2022. Vote below for your favourite – the poll closes 9 May at 5pm.
Is ‘futurestalgia’ the key to unlocking engagement with Gen Z?
A good old dose of nostalgia is just what consumers were craving during lockdown, looking to the past for sentimental escapism. But the nostalgia trend in 2022 is characterised by a more forward-thinking gaze. It’s nostalgia, with a modern twist – it’s futurestalgia.
'It feels very same-same' - Creative Hits & Misses of the Week
Camilo Lascano Tribin, creative director at Hotwire, shares his views over a selection of standout creative offerings from the past seven days.
'High risk but it delivered phenomenal results' - Creative Q&A, Henry Chappell
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Henry Chappell, founding partner of Pitch Marketing Group.
How can Netflix turn viewers back on?
Once an epoch-making platform, Netflix’s dwindling dominance of the ever-expanding streaming world has been highlighted by a plunge in subscribers and its share price. How can the platform win back its viewers?
'Trying to be funny, but it’s just not' - Creative Hits & Misses of the Week
Sam Brown, creative director at 72 Point, casts her critical eye over creative offerings from the past seven days.
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Head of Communications - Strategy and Campaigns
Birmingham City Council, Birmingham, West Midlands
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Head of Press and Media
Birmingham City Council, Birmingham
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Director of Strategic Communications and Engagement
Police Service of Northern Ireland, Northern Ireland
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Media & PR Officer
Royal College of Speech and Language, London (Greater)
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Features Writer
NHBC, Milton Keynes, Buckinghamshire
Consumer people moves
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Jaguar Land Rover hires ex-BA external comms chief Louise Evans to new role
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Movers and Shakers: Sage, Golin, Brunswick, PRCA and more...
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FleishmanHillard UK appoints Corporate MD
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Incisive Health names new leadership
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Ex-Golin London MD Bibi Hilton named Creative Access CEO
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FTSE 100 firm Sage names first chief corporate affairs officer
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Ex-Huntsworth Health and Open Health CEO joins ZPB Associates
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FTI makes senior hires from Weber Shandwick and FleishmanHillard
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Current Global names head of technology
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Siemens’ Clarissa Haller named senior partner at Dynamics Group in Zurich