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The latest consumer PR news, opinion and features.
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Latest news and news analysis
Watch: Archie the reindeer stars in McDonald's Christmas campaign
McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.
Comms agency leads launch of Japanese FMCG product in UK
Mizkan, owner of brands including Branston Pickle, Hayward's Pickled Vegetables and Sarson's Vinegar, has released OSU ? Apple Cider Vinegar to the UK health and wellbeing market. The launch was led by comms agency Eulogy.
UK agencies win global briefs to support carbon offset schemes
Brands2Life and Manifest are providing support to reforestation schemes and offsetting their own carbon footprints.
The PHA Group to raise awareness about British Airways data breach for lawsuit
Consumer action law firm Your Lawyers has reappointed PR agency The PHA Group for support on a consumer-awareness brief following last year's British Airways data breaches.
'Edgar's way more excited than I am' - PRWeek panel on the John Lewis Christmas ad
John Lewis & Partners has banked on 'Excitable Edgar' - a dragon who cannot control his flames - to light up Christmas. But does our creative panel agree?
Rooster refreshes brand and launches sustainability arm
The agency has undergone a corporate makeover, picked up a raft of new clients and launched a sustainability practice as it celebrates its 20th anniversary, PRWeek can reveal.
Grayling rolls out creative services division, hires former M&C Saatchi PR creative director
Grayling has launched a new creative services division, IGNITE, and hired new creative director Julian Cirrone, who joins from M&C Saatchi PR.
We Are Social expands to Canada
Socially-led creative agency network We Are Social is setting its sights on the Canadian market with the launch of its 15th international office, in Toronto.
Watch: Card Factory offers families 'celebrity inspired' Christmas card photoshoot
PR firm Taylor Herring has teamed up with British brand Card Factory to launch its first Christmas PR campaign, 'Festive Family Photocards'.
Watch: John Lewis and Waitrose ad lights up Christmas with Edgar the excitable dragon
An 'excitable' dragon who uses his fire to (literally) light up Christmas is the star of John Lewis/Waitrose's Christmas spot. There's warmth and joy in this ad that's ultimately about suppressing heat.
Fleishman, Hope&Glory, Ready10, Golin among winners at PRCA National Awards
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
Creative Shootout winners launch campaign to make plastic waste a public-health issue
The winner of last years inter-agency competition, Wire, has launched a campaign to raise awareness that plastic pollution is a public-health problem.
Freesat appoints UK agency on 'six-figure' account
Satellite TV company Freesat has appointed Unity to handle its brand strategy and new product development activity.
'Bootiques', M&S, Lidl, Mariah, Selfridges rave, and flat-packed brilliance - PRWeek panel on latest Christmas campaigns
The next instalment of what our Christmas creatives panel had to say about some of the best (and worst) campaigns this festive season.
Watch: Selfridges imagines an alternative 'Christmas for modern times'
The in-house team at department store Selfridges has launched an ad campaign with an alternative take on the traditional festive genre.
Opinion and features
Mental Health First Aiders in PR: on the wellbeing front line
As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.
Clients, stop ghosting us after pitches
I'm not generally given to ranting - with the possible exception of the odd awards-related outburst - but for the second time in as many months we've pitched for a potential client and clearly haven't won.
The comms behind corporate purpose: art or science in the age of 'radical transparency'?
I can still recall a question from my economics A-level exam 30 years ago; is economics an art or a science?
Visa's vision to Mariah's Crisp-mas: Creative Hits & Misses of the Week
BCW's Pete Way casts his eye over his favourite and least favourite (festive) offerings.
'Consumers are looking at us and our partners, suppliers and employees' - P&G's purpose challenge
As a vast, 182-year-old multinational, P&G may seem an unlikely force for corporate change, but senior marketer Allison Tummon Kamphuis says it is serious about its focus on sustainability, ethics and equality.
Creating top campaigns on zero budget, part two - the 'free-jack'
Culture and PR go together like peas and carrots, and never is this truer than with the much-loved media hijack.
Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions
With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.
Five Campaigns We Liked in October: vote for your favourite
From Halloween and haggling to Coldplay and compost, PRWeek has picked a quintet of its favourite October campaigns. Vote below for your preference.
Four ways not to do diversity comms
At most large corporates, the idea that diversity and inclusion isn't just the right thing to do, but 'makes business sense too', has become a mantra, with 'D&I' getting dedicated channel and comms space.
FIGHT! FIGHT! FIGHT! It's fun for brands to feud
80s reference time! Long before RuPaul sassed up our screens on Drag Race, Dame Joan Collins ruled primetime television as Dynasty's delicious mega-bitch Alexis.
Latest Jobs
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Creative SAD/Associate V Unlimited London (Central), London (Greater)
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Senior Account Executive - Food & Drink PR Reuben Sinclair London
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Senior Account Executive Spotlight Communications Hammersmith and Fulham, London (Greater)
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Account Executive – Corporate & Luxury Lifestyle JFL Search & Selection London (Greater)
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PR & Social Executive - In-house / Consumer Lifestyle JFL Search & Selection London
Recent consumer PR people moves
Nationwide's campaigns and public policy manager to step down
Tanya Joseph, who was behind Sport England's highly acclaimed This Girl Can campaign, will step down from her role at the end of the month.
'It is time to tackle gender inequality and boardroom imbalance' - new GWPR MENA chair
Lucy D'abo, chair of GWPR MENA, says flexible working hours, equal opportunities, women in leadership, and sponsoring up-and-coming talent is at the top of the agenda for a new regional branch of Global Women in PR (GWPR).
Well Hello rebrands following co-founder's departure
Well Hello - the agency formed by Nick Woods and Lisa Taylor in 2016 - has rebranded as Sunny Side Up.
In brief: Cartoon Network picks UK agency, Madano hires director, wins for Talk.Global, KPPR
Cartoon Network picks UK agency for show launch, senior hires at Purplefish and Madano, Fox rebrands, wins for Talk.Global and KPPR.
Google names new VP of comms and public affairs
Google has promoted Lily Lin to VP of communications and public affairs.
Engine Sport appoints new comms director
Specialist sport and experiential comms agency Engine Sport has hired Randy Manicks as communications director in the sport team.