The latest consumer PR news, opinion and features.
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Latest news and news analysis

KFC's response to chicken crisis shows confidence in its brand

KFC's response to chicken crisis shows confidence in its brand

KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.

Influencer marketing damages public's perception of brands, survey finds

Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey.

Freuds and Abbvie launch digital quiz in 'Fear of Finding Out' health project

Freuds and Abbvie launch digital quiz in 'Fear of Finding Out' health project

Pharma company AbbVie, in association with Freuds and charity The Patients Association, is launching the next stage of its preventative health campaign to help the UK overcome FOFO - the 'Fear of Finding Out'.

GE comms head Deirdre Latour to exit company next month

GE comms head Deirdre Latour to exit company next month

Linda Boff, GE CMO and chief learning officer, has taken on the additional responsibility of interim head of communications.

PRCA diversity report urges root and branch reform of PR industry practices

PRCA diversity report urges root and branch reform of PR industry practices

The PRCA has launched its 'diversity and inclusion guidelines' report, which calls on the industry to reform working and recruitment practices.

DVLA tackles phone fraudsters and online phishers in social-driven safety campaign

DVLA tackles phone fraudsters and online phishers in social-driven safety campaign

The Driver Vehicle and Licensing Agency has launched a social media-driven campaign warning car owners to beware of online and phone scammers.

Forestry Commission brings in Freshwater to promote Highway Rat Activity Trails

Forestry Commission brings in Freshwater to promote Highway Rat Activity Trails

The Forestry Commission has appointed Freshwater UK to spearhead a national PR campaign and blogger engagement activity promoting its Highway Rat Activity Trails.

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Ex-Engage by Bell Pottinger trio launch Pembroke and Rye

Pembroke and Rye, a new agency formed by three former senior staff of Engage by Bell Pottinger, launches publicly this month.

Sainsbury's picks Freuds following three-month pitch process

Sainsbury's picks Freuds following three-month pitch process

Sainsbury's has appointed Freuds for its consumer PR brief following a pitch process that began last autumn, PRWeek has learned.

PR 'trumps advertising' for public choosing energy supplier

PR 'trumps advertising' for public choosing energy supplier

Positive media coverage and a good reputation in the press appear to be more influential than good advertising for consumers choosing their next energy company, according to research by a new renewable energy specialist.

DawBell hired by Spice Girls ahead of rumoured reunion

DawBell hired by Spice Girls ahead of rumoured reunion

London entertainment specialist DawBell has been hired as publicists for the Spice Girls.

Flack on Friday: PRWeek runners catch up at Ketchum, May's healthy hire, Space: the final frontier, a beefy bouquet

Flack on Friday: PRWeek runners catch up at Ketchum, May's healthy hire, Space: the final frontier, a beefy bouquet

In Flack this week: PRWeek Running Club catches up at Ketchum, May's healthy hire, Space: the final frontier (in billable hours), a beefy bouquet and more.

In brief: Citizen picks Facets, Another Word wins KP, Octopus retains Unisys, Rule 5 lines up with Red Devils

In brief: Citizen picks Facets, Another Word wins KP, Octopus retains Unisys, Rule 5 lines up with Red Devils

Citizen picks W's Facets, Octopus retains Unisys, Another Word tucks into KP, new boss for Ketchum Germany and more from PRWeek UK.

Last comms director for Monarch to join Tesco in senior role

Last comms director for Monarch to join Tesco in senior role

David Page will join Tesco later this month as director of comms for the UK and Ireland.

Cohn & Wolfe hires ex-Cirkle MD Ruth Allchurch to head UK brands

Cohn & Wolfe hires ex-Cirkle MD Ruth Allchurch to head UK brands

Former Cirkle MD Ruth Allchurch is returning to Cohn & Wolfe (C&W) as managing director of its UK consumer brand practice.

Opinion and features

Influencers aren't damaging brands, but disclosure is a must all the same

Influencers aren't damaging brands, but disclosure is a must all the same

The last few weeks have seen a slew of anti-influencer headlines in the UK media - from Elle Darby's disastrous hotel blag, to Malaysian influencer Neelofa's imprudent beauty advice for kids.

The Taylor Review says it's game over for unpaid internships, but is it?

The Taylor Review says it's game over for unpaid internships, but is it?

Interns' rights hinge on two essential premises: that there are clear legal, moral, and business justifications for paying people gaining experience, and that the distinction between output and outcomes from 'interns' and 'everyone else' is wholly artificial.

'Premium social' - the rise of motion pictures and what it means for brands

'Premium social' - the rise of motion pictures and what it means for brands

Video spending has increased 130 per cent year-on-year, while an estimated 80 per cent of global internet traffic will be attributed to video by 2020.

Post-Brexit, European comms agencies are coming to steal your lunch

Post-Brexit, European comms agencies are coming to steal your lunch

While Trump and Brexiters raise barriers and walls, independent comms agencies in Europe are tearing them down.

Flack on Friday: PRCA late show, media scrum, a taxing Valentine's

Flack on Friday: PRCA late show, media scrum, a taxing Valentine's

In Flack this week: a late, late show at the PRCA, very new logos, and why have flacks and hacks in Ireland's rugby community not been seeing eye to eye?

Greenwashing: Consumers should be wary about brands that claim to be green

Greenwashing: Consumers should be wary about brands that claim to be green

Green is the new black but it's really a new grey. Confused? You should be.

14 brands get mushy on Valentine's Day

14 brands get mushy on Valentine's Day

It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.

Confessions of a social media manager: IRN-BRU on cheeky exchanges, staying 'on brand' and Iron Maiden

Confessions of a social media manager: IRN-BRU on cheeky exchanges, staying 'on brand' and Iron Maiden

PRWeek's series on social media managers talks to those responsible for online customer relations at some of Britain's biggest brands. This week, fizzy drink and Scottish 'national treasure', IRN-BRU...

Why a Winter Olympics underdog can make a better brand ambassador

Why a Winter Olympics underdog can make a better brand ambassador

American snowboarder Red Gerard was the first athlete to win a gold medal at this year's Winter Olympic Games in Pyeongchang.

2018: A Stunt Odyssey (feat. Elon Musk)

2018: A Stunt Odyssey (feat. Elon Musk)

There is an unwritten rule in consumer public relations that, at some stage of your career, you will either float something down the Thames, unveil a giant thing at Potters Fields or send something into space; welcome to the club, Elon Musk.

Latest Jobs

Recent consumer PR people moves

In brief: Powerboat P1 Management picks Champions, plus hires at Brevia, Iris and We are Social

Brevia Consulting hires ex-MP Rob Flello as chair, marine motorsport promoter Powerboat P1 Management takes on comms agency Champions (UK), Iris Culture appoints Unity's Katreena Dare.

Ogilvy Healthworld UK chief de Gruchy joins Reynolds Mackenzie as CEO

Ogilvy Healthworld UK chief de Gruchy joins Reynolds Mackenzie as CEO

Reynolds Mackenzie, the OPEN Health group's specialist PR agency, has appointed former Ogilvy Healthworld UK group chief Matt de Gruchy to the newly created role of CEO.

M&C Saatchi PR hires Julian Cirrone of Lexis as first creative director

M&C Saatchi PR hires Julian Cirrone of Lexis as first creative director

M&C Saatchi PR has hired Julian Cirrone of Lexis as its first creative director as the agency looks to further expand its creative offering.

Defra appoints permanent director of comms to oversee delivery of 25-year plan

Defra appoints permanent director of comms to oversee delivery of 25-year plan

The Department for Environment, Food and Rural Affairs (Defra) has appointed senior government communicator Toby Nation as its director of comms, PRWeek has learned.

FT hires CNBC's Finola McDonnell as chief comms and marketing officer

FT hires CNBC's Finola McDonnell as chief comms and marketing officer

The Financial Times has hired Finola McDonnell, currently VP of communications and marketing at CNBC, as its new chief communications and marketing officer.

Cirkle appoints Text100's Ruth Kieran as new MD

Cirkle appoints Text100's Ruth Kieran as new MD

PR agency Cirkle has appointed Text100 deputy MD Ruth Kieran as managing director.