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The latest consumer PR news, opinion and features.
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Latest news and news analysis
Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport
Grime star Big Narstie struggles with the Russian language in the latest episode of a World Cup-themed content series produced by online bookmaker 888sport.
In brief: Babel takes on Polycom, Mango briefs Aisle 8, Hollywood win among Volpa briefs
Babel takes on Polycom, Mango briefs Aisle 8, Hollywood win among Volpa briefs, and more from PRWeek UK.
HSBC calls social media pitch in the UK with incumbent withdrawing
HSBC is reviewing its social media account in the UK.
9 creativity tips from ad legend John Hegarty
The Bartle Bogle Hegarty co-founder sat down with Financial Times' global media editor Matthew Garrahan at Cannes.
Procter & Gamble aligns brand, corporate comms under one organization
Craig Buchholz has been named the CPG giant's first chief communications officer in six years; new roles for Damon Jones, Kelly Vanasse, and Nadia Viva.
In brief: Phipps extends lucrative 20-year wine brief, Estrella Damm toasts new agency, Boldt hires senior three
Phipps extends lucrative 20-year wine brief, Estrella Damm toasts new agency, Boldt hires senior three and more from PRWeek UK.
Edelman and Weber shortlisted at Cannes for Adobe, Samsung and IFAD work
Aside from the PR Lions, six other shortlists have been published at Cannes today and there is a place for comms agencies on three of them.
StubHub brings on Kate Brinks to lead comms
She has replaced Glenn Lehrman in the role.
Gala Leisure bets on Borkowski for £40m investment and rebrand
Gala Leisure has hired Borkowski Ltd to help publicise the bingo operator's £40m investment plan and rebrand as Buzz Bingo.
In brief: Four's Wembley Park win, Huntsworth's Brexit hire, Pernod Ricard recruits, new brief for Frank
Four wins Wembley Park regen work, Pernod Ricard hires external chief, Huntsworth hires lawyer for Brexit offer and more from PRWeek UK.
Unilever calls for 'urgent action' on fraudulent influencers
Unilever CMO Keith Weed will announce a range of new commitments from the consumer goods giant, including not working with influencers who buy followers.
How Tic Tac is targeting 'happy optimists' with its open house
Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of life" with an experience that showcases its 50-year history.
Embrace the vacuum, rip up the rule book (sometimes): 11 tips to improve your crisis comms
PRWeek hosted its Crisis Communications conference this week in London, with speakers from brands including KFC, Samsung, Direct Line and Williams F1 telling delegates about some of their own experiences dealing with crisis and averting disaster.
Watch: 'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support
McDelivery from UberEats provided the nourishment as dejected ex-Italy football hero Andrea Pirlo tries to get over the fact that his national team isn't playing at Russia 2018.
Three rebrands to Three (lion emojis) to support 'the boys' in Russia
Mobile network Three has rebranded store fronts with a trio of lion emojis and launched a #ThreeWallBall challenge, with the help of some ex-England legends.
Opinion and features
Brands must weigh their comms options as Trump's trade war heats up
Are American products sold in Britain about to get more expensive? In response to President Trump's tariffs on European steel and aluminium, the EU has stated that it will place duties on €2.8bn worth of US goods from today.
Is it time to welcome AI in as a creative partner for PR?
If approached right, artificial intelligence could be the creative assistant you wish you always had.
Flack on Friday: Hanover party, Meghan's PR in spotlight, football flack's own goal?
Flack on Friday: Tory Party at Hanover party, Spanish hack versus French football flack, IKEA idea, and Palace PR in the spotlight.
Five complex reputation challenges for the FA before and after the World Cup
The Football Association is always one step away from a crisis. Managing the expectations of a nation and restless media during the World Cup will require a nimble and agile approach.
The road to Cannes is paved with over-zealous attendance intentions
I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.
Budweiser makes giant leap towards becoming first beer on Mars
The goal is to create a "microgravity" version of Budweiser.
Is there a future for specialist broadcast PR agencies?
PR is becoming increasingly integrated and channel agnostic, so why do so many agencies still outsource their broadcast media relations? Do broadcast PR specialists have a future?
Mastercard's 'Hunger Games' campaign was an epic own-goal
Daring, imaginative campaigns launched on a global scale should leave PR professionals and brands with plenty to aspire to.
Dear Lush, you might have screwed up the delivery of #SpyCops, but at least you're not Mastercard
Dear Lush comms team, I get it, I really do. Where the Daily Mail criticises, I empathise.
Kicking and streaming: Social media, experiential campaigns, VR transform World Cup 2018
Companies are going all out with experimental tech for the biggest sporting event in the world.
Latest Jobs
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PR Director Career Moves Group London (Central), London (Greater)
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Associate Director or GAD - DUBAI in the sunshine - help to relocate - tax free salary! Utterclub Dubai Aid City, Dubai (AE)
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Account Manager (Consumer) Reuben Sinclair London
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Senior Account Manager / Account Director – Strategic Communications JFL Search & Selection London (Central), London (Greater)
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Freelance and Contract PR roles at all levels - f1 recruitment f1 Recruitment Central London
Recent consumer PR people moves
Cognito hires four directors, in UK and US
Financial comms specialist Cognito has appointed four new directors focused on growing its brand, content and digital marketing capabilities.
PMK-BNC names Monica Chun president
Chun has worked at PMK-BNC for 22 years.
WE gives UK GM new global role, hires BCW's Allchurch to lead London
WE Communications' UK general manager Marcus Sorour is taking on a more global role at the agency, with his old job being taken by Ruth Allchurch, who was latterly, briefly, at Burson Cohn & Wolfe.
In brief: H+K gets ex-Ketchum tech lead, Burson leaver joins Zeno, Pegasus wins healthcare app
H+K gets ex-Ketchum tech lead, Burson leaver joins Zeno, Pegasus wins healthcare app and more from PRWeek UK.
In brief: Premier sells division employing 30 staff, AmEx lead Bain moves on, Green to chair Global Alliance
Premier sells division employing 30 staff, AmEx lead Bain moves on, Green to chair Global Alliance, London boat event hires Make Honey, and more from PRWeek UK.
In brief: Golin appointed by Dimension Data, CCgroup and Hills Balfour wins, Newcastle wheel project hires Brand8
Golin wins Dimension Data, CCgroup takes lead on Travelex, Newcastle wheel project hires Brand8, and more from PRWeek UK.