The latest consumer PR news, opinion and features.
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Latest news and news analysis

'Sorry' seems to be the hardest word: the PR apologies (and non-apologies) of 2017

'Sorry' seems to be the hardest word: the PR apologies (and non-apologies) of 2017

PR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2017...

Influencer relations outshining traditional media relations for luxury comms pros

Influencer relations outshining traditional media relations for luxury comms pros

Influencer relations has become of higher priority to the luxury sector than traditional media relations according to a survey of members of the Luxury Communications Council (LCC), the community of comms and marketing experts from the luxury industry.

Movers and shakers: 13 of the biggest appointments and departures in 2017

Movers and shakers: 13 of the biggest appointments and departures in 2017

As 2017 prepares to be succeeded by 2018, here are 13 lucky (or unlucky, in some cases) PR and comms leaders who moved on during the year.

Weber promotes Prime's Palmqvist and London boss Friend ahead of end-of-year handover from Byrne

Weber promotes Prime's Palmqvist and London boss Friend ahead of end-of-year handover from Byrne

Weber Shandwick has handed more senior roles to Jonas Palmqvist and Rachel Friend (pictured) as EMEA control of the agency prepares to pass from Colin Byrne to Tim Sutton on 1 January.

Huntsworth upbeat on trading ahead of financial year-end

Huntsworth upbeat on trading ahead of financial year-end

Grayling, Red and Citigate parent company Huntsworth said it "continues to trade well" in a short, upbeat trading update this morning.

11 of the best PR campaigns and activations of 2017 (according to you)

11 of the best PR campaigns and activations of 2017 (according to you)

Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our beloved readers, to vote for your favourite. Below is a look back at each one of the champions from 2017...

Sign on the dotted line: 16 account moves that shook up PR in 2017

Sign on the dotted line: 16 account moves that shook up PR in 2017

Everyone in PR has been hired and fired probably more times than they care to remember. Here are 16 big moves that tell the story of PR-land in 2017.

Five Christmas campaigns we liked in 2017: your winner revealed

Five Christmas campaigns we liked in 2017: your winner revealed

PRWeek UK picked its top festive PR and comms campaigns from 2017, and nearly 800 people voted for their favourite. Find out the winner below...

Gambling brand rapped by ASA for sexist slur on Loose Women presenters

Gambling brand rapped by ASA for sexist slur on Loose Women presenters

An online gambling company has been reprimanded by the Advertising Standards Authority after one of its brands posted a tweet featuring a derogatory comment alongside a photo of the star of ITV's Loose Women in swimwear.

Great Ormond Street Hospital launches VR Christmas fundraiser with Martin Freeman

Great Ormond Street Hospital launches VR Christmas fundraiser with Martin Freeman

Great Ormond Street Hospital has launched a virtual reality (VR) Christmas campaign that explores life on the ward for children, narrated by The Hobbit actor Martin Freeman.

Sonos unlocks Spirit House for Gorillaz fans

Sonos unlocks Spirit House for Gorillaz fans

A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience.

In brief: Sard recruits from Edelman, Brands2Life hires deputy MD, PRCA elects Council vice-chairman, wins for Fusion and Third City

In brief: Sard recruits from Edelman, Brands2Life hires deputy MD, PRCA elects Council vice-chairman, wins for Fusion and Third City

Sard hires Edelman's Young, Brands2Life hires Katy Stolliday as deputy MD, Third City takes off with Delta, police comms chief named PRCA Council vice-chairman and more from PRWeek UK.

Watch: Boyband Blue rebrands as Green in npower mockumentary

Watch: Boyband Blue rebrands as Green in npower mockumentary

Noughties boyband Blue has renamed itself Green in a mockumentary designed to help raise awareness of energy provider npower's 'Go Green' tariff.

EDF Energy seeks ad and PR firms for new digital platform Hoppy

EDF Energy seeks ad and PR firms for new digital platform Hoppy

EDF Energy is searching for agency support for Hoppy, its new digital home services platform.

In brief: Irish press secretary joins Edelman, Hotwire hires, German launch from Premier

In brief: Irish press secretary joins Edelman, Hotwire hires, German launch from Premier

Feargal Purcell joins Edelman Ireland, Hotwire hires corporate strategy director, Premier launches German campaign and more from PRWeek UK.

Opinion and features

Breaking news: Media relations is dead

Breaking news: Media relations is dead

For decades, the art of pitching stories to journalists to secure positive media coverage has been at the core of what most PR agencies do and although it may be 'fake news' to say this 'media relations' avenue is dead, it's certainly dying quickly.

The right to privacy and personal data applies to all, not just the Premier League

The right to privacy and personal data applies to all, not just the Premier League

Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.

Interns are people too - so why can't a 'people business' like PR recognise that?

Interns are people too - so why can't a 'people business' like PR recognise that?

In the PR world we often use the phrase "we're a people business", yet, in parallel, we hear about PR companies exploiting young people with unpaid work experience and internships designed to "open doors" to a career in communications.

Last Christmas for adland as we enter a bright new age of PR?

Last Christmas for adland as we enter a bright new age of PR?

As the media buyers and planners obfuscate their ignorance on where their online ads are going, who they are reaching, and at times why they are sending them, creative PR's are staging a comeback catalysed by something we retained all along; a clear and actionable purpose.

The rise of the lean, green PR Machine

The rise of the lean, green PR Machine

New agile business models are bringing the era of wasteful practices in PR to a close, but what does the lean principle mean for our industry?

Are you biased against women at work? Probably, and it's usually unconscious

Are you biased against women at work? Probably, and it's usually unconscious

Look around any PR agency and the chances are you'll see more women than men because PR is an industry that is inclusive of women at every level - except the very top.

Flack on Friday: join the PRWeek running club, hot blogs, email disfunction

Flack on Friday: join the PRWeek running club, hot blogs, email disfunction

In Flack this week: PRWeek launches running club, viagra PR woes, Vuelio awards on fire, and a festive comms treat.

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Flop of the Month: Zoella's £50 advent calendar irks public and damages her brand

Zoella's £50 advent calendar drew much criticism this month; damaging her own brand and possibly signalling a sea change in how British consumers view the 'uber influencer' community.

Pitching, planning and reflecting - why December is not dead time for PR

Pitching, planning and reflecting - why December is not dead time for PR

In a recent client meeting, it was said, "well, then we are into mid-November, and then it's Christmas, so dead time".

Top of the Month: Uber's new CEO takes control of the steering wheel

Top of the Month: Uber's new CEO takes control of the steering wheel

Uber's new chief executive this month skilfully distanced himself from his predecessor and the brand's past modus operandi; a smart move for a company looking to convert innovation and huge popularity into a viable business.

Latest Jobs

Recent consumer PR people moves

In brief: Redleaf briefed by reality start-up, PC Agency to PR Air Partner, hires at Higginson, Makara and Substance

Redleaf briefed by reality start-up, The PC Agency to support Air Partner, hires at Higginson, Makara and Substance.

In brief: Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign

In brief: Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign

Remarkable rebrands after acquisition, Lotus heads back to Spain, Fleishman begins Western Union campaign and more from PRWeek UK

Rafferty named Ketchum global CEO, becomes first woman to lead top five global PR firm

Rafferty named Ketchum global CEO, becomes first woman to lead top five global PR firm

Current global CEO and chairman, Rob Flaherty, will continue as chairman.

Freuds director Jo Vyvyan-Robinson joins Stir as MD after founder Mellish sells stake

Freuds director Jo Vyvyan-Robinson joins Stir as MD after founder Mellish sells stake

Jo Vyvyan-Robinson (pictured) has joined Stir Public Relations as MD, with founder Alicia Mellish leaving after seven years to retrain.

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds hires from Wunderman for new data role and brings in director from Contagious

Freuds has hired Joe Faul (pictured) from WPP digital agency Wunderman to the new role of head of data and analytics, and brought in Contagious and PepsiCo veteran Arif Haq as a director.

Golin hires Jonny Bentwood for new global head of data and analytics role

Golin hires Jonny Bentwood for new global head of data and analytics role

Bentwood said the Interpublic Group firm wants "serious rocket science" in its analytics approach.