The latest consumer PR news, opinion and features.

Old El Paso appoints creative agency to handle PR

Old El Paso appoints creative agency to handle PR

Capture Communications is set to work with Mexican-inspired food brand Old El Paso, helping it to ‘make even more noise’ about its product range.

News & analysis

Doggy dates, tiny Top Gun, taco prank - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

(Neil Mockford/Getty Images)

Wagatha Christie: ‘A PR debacle, an extraordinary spectacle, a carnival of gruesomeness’

The ‘Wagatha Christie’ trial has been splayed across the media since the start of the week. What can PR take from this celebrity circus?

Influencer campaigns lack memorability and impact, new study shows

More than half of the consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.

Arsenal and Lavazza, Pickle plug-in, sewer symphonies - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Still from Samsung ad showing woman running alone at night

Samsung apologizes after running ad sparks backlash

The campaign, which was created by Ogilvy New York, features a woman running alone at night.

 A round-up of campaigns including Kelly Brook, EncyLoopedia, Marmite and Heineken

Star Wars mindfulness, Marmite Truffle, The Breathe Inn – Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days.

Jessica Merz (top left) and Jamie Williams Cooper (bottom left) have been promoted as Lisa Jedan (right) is set to depart

Bacardi shakes up global comms leadership as Lisa Jedan departs

Bacardi has made two senior comms promotions as Lisa Jedan, vice president of global brand communications, prepares to step down for a new role.

 A person in a leopardskin shirt playing a Fender guitar

Fender appoints UK agency to dial up its PR

The legendary guitar and amp manufacturer has appointed W Communications to handle its consumer PR in the UK

Hadassah Cullen

FleishmanHillard appoints UK consumer health lead

Hadassah Cullen has been hired as head of consumer health for FleishmanHillard’s UK office.

(L to R) Joe Colquhoun, Lucy Hart, Lewis Durkin, Greg Double, Kitt Smith and Morgan Clark

Mischief adds three creatives and social/influencer lead

Mischief has appointed three new creatives and a social and influencer lead, describing the hires as the "first step in a significant investment" in digital & social planning and analytics.

Opinion & features

(Dimitrios Kambouris/Getty Images)

Elon Musk, master of his own PR, puts Twitter deal on hold

The billionaire has pressed pause on the $43bn deal – and the talented self-publicist is trending (again)

'The message feels a bit off' - Creative Hits & Misses of the Week

Rebecca Rhodes, head of planning at Hotwire UK, casts her critical eye over campaigns from the past seven days.

Five Campaigns We Liked in April: your winner revealed

Find out the winner from PRWeek’s selection of the best PR and comms campaigns in April.

'A relatable campaign for almost anyone’ - Creative Hits & Misses of the Week

Dan Whitney, managing director of the marketing innovation team, Europe, and global creative services lead at Allison+Partners, shares insights on the campaigns that caught his attention over the last week.

Five Campaigns We Liked in April: vote for your favourite

From Dove's campaign highlighting the dangers of influencers giving beauty advice and Innocent turning Trafalgar Square green to a comedic film from Shelter, PRWeek rounds up its five favourite campaigns from April 2022. Vote below for your favourite – the poll closes 9 May at 5pm.

 A special Smash Hits edition with Derry Girls on the front cover

Is ‘futurestalgia’ the key to unlocking engagement with Gen Z?

A good old dose of nostalgia is just what consumers were craving during lockdown, looking to the past for sentimental escapism. But the nostalgia trend in 2022 is characterised by a more forward-thinking gaze. It’s nostalgia, with a modern twist – it’s futurestalgia.

'It feels very same-same' - Creative Hits & Misses of the Week

Camilo Lascano Tribin, creative director at Hotwire, shares his views over a selection of standout creative offerings from the past seven days.

'High risk but it delivered phenomenal results' - Creative Q&A, Henry Chappell

PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer's block, and more. Today we speak to Henry Chappell, founding partner of Pitch Marketing Group.

A hand pointing a remote control at a screen (IAM-photography/Getty Images)

How can Netflix turn viewers back on?

Once an epoch-making platform, Netflix’s dwindling dominance of the ever-expanding streaming world has been highlighted by a plunge in subscribers and its share price. How can the platform win back its viewers?

'Trying to be funny, but it’s just not' - Creative Hits & Misses of the Week

Sam Brown, creative director at 72 Point, casts her critical eye over creative offerings from the past seven days.