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The latest corporate and financial PR news, opinion and features.
Got a story? Contact John Harrington on 020 8267 4901 or john.harrington@haymarket.com.
News and news analysis
Watch: Archie the reindeer stars in McDonald's Christmas campaign
McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.
UK agencies win global briefs to support carbon offset schemes
Brands2Life and Manifest are providing support to reforestation schemes and offsetting their own carbon footprints.
'Edgar's way more excited than I am' - PRWeek panel on the John Lewis Christmas ad
John Lewis & Partners has banked on 'Excitable Edgar' - a dragon who cannot control his flames - to light up Christmas. But does our creative panel agree?
Rooster refreshes brand and launches sustainability arm
The agency has undergone a corporate makeover, picked up a raft of new clients and launched a sustainability practice as it celebrates its 20th anniversary, PRWeek can reveal.
Grayling rolls out creative services division, hires former M&C Saatchi PR creative director
Grayling has launched a new creative services division, IGNITE, and hired new creative director Julian Cirrone, who joins from M&C Saatchi PR.
Fleishman, Hope&Glory, Ready10, Golin among winners at PRCA National Awards
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
Freesat appoints UK agency on 'six-figure' account
Satellite TV company Freesat has appointed Unity to handle its brand strategy and new product development activity.
Nationwide's campaigns and public policy manager to step down
Tanya Joseph, who was behind Sport England's highly acclaimed This Girl Can campaign, will step down from her role at the end of the month.
FTI Consulting bolsters digital practice with Centrica hire
FTI Consulting has strengthened its digital practice with the appointment of Centrica's director of digital communications Laura Price.
'It is time to tackle gender inequality and boardroom imbalance' - new GWPR MENA chair
Lucy D'abo, chair of GWPR MENA, says flexible working hours, equal opportunities, women in leadership, and sponsoring up-and-coming talent is at the top of the agenda for a new regional branch of Global Women in PR (GWPR).
Well Hello rebrands following co-founder's departure
Well Hello - the agency formed by Nick Woods and Lisa Taylor in 2016 - has rebranded as Sunny Side Up.
Former Newington COO Naomi Harris joins public affairs consultancy
Public affairs and communications consultancy WA Communications has appointed former Newington COO Naomi Harris as a director.
Airbnb names new head of comms in Asia
Belle Baldoza will look after Southeast Asia, Hong Kong, and Taiwan.
Instinctif Partners MENA expands Dubai operations
The international business communications consultancy has made three strategic hires in its content and creative practice.
Milk & Honey PR appoints first creative director
Corporate brand agency Milk & Honey PR has appointed former Hotwire creative director Tom Rouse to lead its creative offering, PRWeek can reveal.
Exclusive: Virgin Media corporate affairs chief exits in restructure
Virgin Media chief corporate affairs officer Brigitte Trafford has left the telecoms giant as part of a wider restructure of the company's executive team, PRWeek can reveal.
Opinion and features
How should brands deal with employee activism outside the workplace?
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
Mental Health First Aiders in PR: on the wellbeing front line
As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.
The comms behind corporate purpose: art or science in the age of 'radical transparency'?
I can still recall a question from my economics A-level exam 30 years ago; is economics an art or a science?
Four ways not to do diversity comms
At most large corporates, the idea that diversity and inclusion isn't just the right thing to do, but 'makes business sense too', has become a mantra, with 'D&I' getting dedicated channel and comms space.
FIGHT! FIGHT! FIGHT! It's fun for brands to feud
80s reference time! Long before RuPaul sassed up our screens on Drag Race, Dame Joan Collins ruled primetime television as Dynasty's delicious mega-bitch Alexis.
Savvy album launch may help stop sun setting on Coldplay popularity
Coldplay have always been a bit of 'Marmite' band: to fans they are one of the world's finest; to detractors, they produce 'music for bedwetters'.
PR and comms must counter the instinctive ageism in the media
The notion of a study-work-retire life pattern is becoming increasingly old-fashioned as more of us try out different careers, travel the world, or begin new relationships in our 50s, 60s, 70s and 80s.
Three pieces of friendly comms advice for Extinction Rebellion
During the past 10 days Extinction Rebellion has taken over our capital city and conducted a sustained, high-profile, high-impact campaign, that I think few of us have ever seen in London before (apart from the last one!).
Apple's reputational crisis in China: between a rock and a hard place
Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.
Why internal comms is as important as external in an age of purpose
Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.
22 November 2016 | RIBA, London
The year's definitive internal communications and employee engagement conference, back for its 12th consecutive year
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Recent City & corporate people moves
In brief: PRWeek 30 Under 30 alum becomes board member, wins for Brilliant, Synergy and Tank
Third City promotes Lauren Westmore, plus, new appointment at Scriba PR, fitness win for Tank, employee engagement brief for Synergy, and food-brand win for Brilliant.
Just briefly: Account wins and people moves
A roundup of the latest industry news.
Long-serving Financial Times editor Lionel Barber to step down
The Financial Times editor, Lionel Barber, is leaving his post next year, ending a 34-year career at the publication. Deputy editor Rhoula Khalaf has been promoted to editor.
Exclusive: Portland founder Tim Allan steps down
One of the UK's most successful political-corporate advisors, Tim Allan, is leaving the agency, Portland, he founded 18 years ago to pursue other interests.
Instinctif appoints UK head of corporate and capital markets
Instinctif has appointed Laura O'Connell as its head of UK corporate and capital markets. She joins the consultancy's executive committee as part of its leadership restructuring programme.
Charity Commission's comms chief to become CEO of youth foundation
Sarah Atkinson, executive director for strategy, policy and communications at the Charity Commission, has been appointed chief executive of the Social Mobility Foundation. She will take up her new role in January.
PRCA to expand into Latin America
The Public Relations and Communications Association is expanding into Latin America next year with an office in Buenos Aires, Argentina.