The latest corporate and financial PR news, opinion and features.

Pitch Update: Sports Direct, Chessington, Thomas Cook, LV= and more…

Pitch Update: Sports Direct, Chessington, Thomas Cook, LV= and more…

PRWeek's round-up of pitches and account moves.

News & analysis

Sunny Side Up appointed by English sparkling wine brand

Sunny Side Up has been hired to represent Sussex winery Ridgeview.

Kroger hit by fake press release saying grocery chain accepts Bitcoin Cash

The fugazi announcement ended up on Kroger’s website before the grocery giant pulled it down.

Employers are not bridging the gap in workplace communications: Axios poll

The “war for attention” doesn't just mean getting external media coverage. It also means keeping the attention of your employees.

Sard Verbinnen advises Allbirds on IPO

The eco-friendly footwear and apparel maker went public, listing on Nasdaq as “BIRD” on Wednesday.

Mixternal communications are here to stay. Is your organization ready?

Think of mixternal communications as an integrated approach that engages both internal and external audiences through a coordinated content and channel strategy, say United Minds’ Supriya Satya and Liz McCarthy.

Disabilities don’t define you – your character does, argues Paul Gerrard

I’m a senior public affairs professional and I stammer

My name is Paul Gerrard and I stammer. My mum and others in my family stammer too.

Opinion & features

PRWeek's most read comment articles of 2021

PRWeek's 21 most-read comment articles of 2021

From Mr Potato Head and BrewDog to finding the next float-it-down-the-Thames, PRWeek UK reveals its most-read articles from 2021.

Meera Naran and Mina Smallman

UK Communicators of the Year 2021 (numbers 15-11) revealed by PRWeek

Who got their message across most effectively in this tumultuous year.

Chemistry is as important as competency in the pitch process, argues James Coyle

The rise of the ch-itch: where competency and chemistry collide

Through the teary eyes and frustration of a lost pitch – one that you almost certainly deserved to win – we’ve all complained about pitch processes that seemed unfair.

Abrdn’s rebrand ditches the vowels and branding best practice

The investment company will be hoping its new identity doesn't prove to be a burden to the brand.

Cameron has botched crisis comms basics in Greensill scandal

Given his previous role as director of corporate affairs for Carlton, now part of ITV, you would be forgiven for thinking that David Cameron would be well equipped to handle his own personal PR crisis.

Top & Flop of the Week: Waitrose plastic pledge, Goldman Sachs 'extra mile' misstep

PRWeek shines a light on major brand and corporate successes and failures of the past week.