McDonald's spot has a young girl playing with an imaginary reindeer before all are treated to Christmas McNuggets.
Brands2Life and Manifest are providing support to reforestation schemes and offsetting their own carbon footprints.
John Lewis & Partners has banked on 'Excitable Edgar' - a dragon who cannot control his flames - to light up Christmas. But does our creative panel agree?
The agency has undergone a corporate makeover, picked up a raft of new clients and launched a sustainability practice as it celebrates its 20th anniversary, PRWeek can reveal.
Grayling has launched a new creative services division, IGNITE, and hired new creative director Julian Cirrone, who joins from M&C Saatchi PR.
FleishmanHillard Fishburn, Hope&Glory, Golin and Ready10 were among the winners at this year's PRCA National Awards.
Satellite TV company Freesat has appointed Unity to handle its brand strategy and new product development activity.
Tanya Joseph, who was behind Sport England's highly acclaimed This Girl Can campaign, will step down from her role at the end of the month.
FTI Consulting has strengthened its digital practice with the appointment of Centrica's director of digital communications Laura Price.
Lucy D'abo, chair of GWPR MENA, says flexible working hours, equal opportunities, women in leadership, and sponsoring up-and-coming talent is at the top of the agenda for a new regional branch of Global Women in PR (GWPR).
Well Hello - the agency formed by Nick Woods and Lisa Taylor in 2016 - has rebranded as Sunny Side Up.
Public affairs and communications consultancy WA Communications has appointed former Newington COO Naomi Harris as a director.
Belle Baldoza will look after Southeast Asia, Hong Kong, and Taiwan.
The international business communications consultancy has made three strategic hires in its content and creative practice.
Corporate brand agency Milk & Honey PR has appointed former Hotwire creative director Tom Rouse to lead its creative offering, PRWeek can reveal.
Virgin Media chief corporate affairs officer Brigitte Trafford has left the telecoms giant as part of a wider restructure of the company's executive team, PRWeek can reveal.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.
I can still recall a question from my economics A-level exam 30 years ago; is economics an art or a science?
At most large corporates, the idea that diversity and inclusion isn't just the right thing to do, but 'makes business sense too', has become a mantra, with 'D&I' getting dedicated channel and comms space.
80s reference time! Long before RuPaul sassed up our screens on Drag Race, Dame Joan Collins ruled primetime television as Dynasty's delicious mega-bitch Alexis.
Coldplay have always been a bit of 'Marmite' band: to fans they are one of the world's finest; to detractors, they produce 'music for bedwetters'.
The notion of a study-work-retire life pattern is becoming increasingly old-fashioned as more of us try out different careers, travel the world, or begin new relationships in our 50s, 60s, 70s and 80s.
During the past 10 days Extinction Rebellion has taken over our capital city and conducted a sustained, high-profile, high-impact campaign, that I think few of us have ever seen in London before (apart from the last one!).
Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.
Why is it that internal comms is so often external comms' poor relation - the place where half-baked creativity goes to die? It makes no sense.
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Third City promotes Lauren Westmore, plus, new appointment at Scriba PR, fitness win for Tank, employee engagement brief for Synergy, and food-brand win for Brilliant.
A roundup of the latest industry news.
The Financial Times editor, Lionel Barber, is leaving his post next year, ending a 34-year career at the publication. Deputy editor Rhoula Khalaf has been promoted to editor.
One of the UK's most successful political-corporate advisors, Tim Allan, is leaving the agency, Portland, he founded 18 years ago to pursue other interests.
Instinctif has appointed Laura O'Connell as its head of UK corporate and capital markets. She joins the consultancy's executive committee as part of its leadership restructuring programme.
Sarah Atkinson, executive director for strategy, policy and communications at the Charity Commission, has been appointed chief executive of the Social Mobility Foundation. She will take up her new role in January.
The Public Relations and Communications Association is expanding into Latin America next year with an office in Buenos Aires, Argentina.