The latest corporate and financial PR news, opinion and features.

Thomson Reuters refreshes comms team with new global and UK leads

Thomson Reuters refreshes comms team with new global and UK leads

Media company Thomson Reuters has appointed US-based Jeannine Befidi as its chief communications officer, while Julia Commons joins the London office to lead external communications.

News & analysis

‘We knew we needed acting talent’ – Behind the Campaign, ‘The Scammer House of Horrors’ for NatWest

Gemma Cook, account director at Taylor Herring, discusses the agency’s recent spooky campaign for NatWest.

A hand holding a graphic with ESG symbols on it (Getty Image/Khanchit Khirisutchalual)

Public sentiment matters on ESG commentary, report finds

Over the past few years, ESG (environmental, social, and governance) has become increasingly popular across industries, geographies and organisations. A new report has found a direct impact on ESG sentiment depending on the alignment between the public and companies’ ESG commentary.

Kim Kardashian (Getty Images/Victor VIRGILE)

Kim Kardashian, crypto, PR and a $1.3m fine

Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.

‘Finding lost money is never boring’ – Behind the Campaign, National Pension Tracing Day

Johanna Nelson, director of communications at Punter Southall Aspire, the pensions and employee benefits consultancy, discusses how she launched the UK’s first national day for pension tracing to help reunite people with money that could transform their life in retirement.

LeapFrog Investments logo

LeapFrog Investments appoints reputation management consultancy

Montfort Communications has been appointed by LeapFrog Investments to support the next stage of the firm’s growth trajectory.

(Credit: BrianAJackson via Getty Images)

EY UK and Ireland strategic comms director joins global law firm

Alistair Smith has left EY, where he was strategic communications director, UK & Ireland, to take up the role of global director of communications and corporate affairs at law firm Linklaters.

Opinion & features

Scott Guthrie

Kim Kardashian’s fine reminds us influencer compliance means more than #AD

An increasingly nuanced disclosure landscape calls for a sophisticated approach to influencer marketing.

Alex Pearmain

HSBC climate furore: are your leaders tooled up to handle digital reputation?

‘Out-hyperbole the next guy’ – not a diatribe on social media marketing this time, but Stuart Kirk, global head of responsible investments at HSBC Asset Management, discussing central banker/policymaker responses to the financial risk of climate change.

(Dimitrios Kambouris/Getty Images)

Elon Musk, master of his own PR, puts Twitter deal on hold

The billionaire has pressed pause on the $43bn deal – and the talented self-publicist is trending (again)

PRWeek's most read comment articles of 2021

PRWeek's 21 most-read comment articles of 2021

From Mr Potato Head and BrewDog to finding the next float-it-down-the-Thames, PRWeek UK reveals its most-read articles from 2021.

Meera Naran and Mina Smallman

UK Communicators of the Year 2021 (numbers 15-11) revealed by PRWeek

Who got their message across most effectively in this tumultuous year.

Chemistry is as important as competency in the pitch process, argues James Coyle

The rise of the ch-itch: where competency and chemistry collide

Through the teary eyes and frustration of a lost pitch – one that you almost certainly deserved to win – we’ve all complained about pitch processes that seemed unfair.