Campaigns

It's a Wonderful Life script painted on platforms for Virgin Trains campaign

It's a Wonderful Life script painted on platforms for Virgin Trains campaign

The script of classic Christmas film It's a Wonderful Life is appearing on train platforms in a festive campaign from Virgin Trains in partnership with charity Rethink Mental Illness.

Santa searches for missing child in haunting Red Cross Christmas campaign

Santa searches for missing child in haunting Red Cross Christmas campaign

The International Committee of the Red Cross (ICRC) campaign shows Santa wandering through a war zone.

#NotARetailStore - John Lewis (the man) stars in Twitter UK Christmas campaign

#NotARetailStore - John Lewis (the man) stars in Twitter UK Christmas campaign

John Lewis - the American lecturer famed for being mistaken for the British retailer of the same name - is the star of a quirky Christmas campaign from Twitter UK.

Elton John reminds us of the power of gift-giving in nostalgic John Lewis campaign

Elton John reminds us of the power of gift-giving in nostalgic John Lewis campaign

Elton John takes centre stage in this year's John Lewis Christmas spot, confirming one of the worst kept secrets in adland.

McDonald's revisits #ReindeerReady for Christmas campaign

McDonald's revisits #ReindeerReady for Christmas campaign

Fast-food restaurant chain expands on last year's "Reindeer ready" campaign with a new spot featuring hungry reindeers.

Animatronic orangutan spotted wandering London in second phase of Iceland campaign

Animatronic orangutan spotted wandering London in second phase of Iceland campaign

A distressed, lone orangutan has been spotted this morning wandering several London locations, according to a source close to the primate at Taylor Herring.

Sainsbury's takes on John Lewis in accidental battle of the school plays

Sainsbury's takes on John Lewis in accidental battle of the school plays

Supermarket's Christmas ad features schoolkids around the UK performing New Radicals' You Get What You Give.

Waitrose launches Christmas campaign with innovative ITV ad break

Waitrose launches Christmas campaign with innovative ITV ad break

The retailer has created six 30-second spots as part a campaign with more than 300 executions.

M&S democratises its food range with unscripted Christmas ad starring real people

M&S democratises its food range with unscripted Christmas ad starring real people

This is the first of two M&S festive campaigns since the retailer restructured its business.

Heathrow bears depart Florida for the UK in Christmas campaign

Heathrow bears depart Florida for the UK in Christmas campaign

London airport unveils its third festive campaign featuring Doris and Edward Bair returning home for the festive season.

Tesco celebrates diversity of Christmas Day rituals in festive campaign

Tesco celebrates diversity of Christmas Day rituals in festive campaign

Tesco is once again portraying the rich tapestry of UK family Christmases in its latest work from Bartle Bogle Hegarty, which broke last night (6 November).

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi spoofs Coca-Cola truck and Italian Job in Christmas thriller

Aldi's festive mascot Kevin the Carrot has returned for a third year running with a teaser ad that ends in a literal cliffhanger.

Currys PC World brings cutting-edge tech to Victorian England in Christmas campaign

Currys PC World brings cutting-edge tech to Victorian England in Christmas campaign

Currys PC World is revelling in anachronism in a campaign that imagines a world in which Dickens characters had access to smart speakers and big TVs.

Watch: Elves back Behavin' Badly in Christmas 'appeal' campaign

Watch: Elves back Behavin' Badly in Christmas 'appeal' campaign

PR agency Taylor Herring paired up Louis Walsh with the popular elf toys in a Christmas 'appeal'-style integrated campaign.

Asda 'brings Christmas home' in snow-filled campaign

Asda 'brings Christmas home' in snow-filled campaign

Asda has launched a Christmas campaign that celebrates the energy and effort involved in "coming home" for Christmas.

Argos introduces 'Christmas Fool' in campaign featuring litany of festive mishaps

Argos introduces 'Christmas Fool' in campaign featuring litany of festive mishaps

Argos has introduced a new mischievous imp-like character, the Christmas Fool, in a campaign that flags up the retailer's ability to help customers solve last-minute Christmas disasters.

Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign

Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign

The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food and drink.

News

Oh bah humbug! I love Elton and John Lewis

Oh bah humbug! I love Elton and John Lewis

The new John Lewis ad broke late last week, and I think for the first time in its history it's creating a true marmite response. So which side of the fence am I on? Well, I just loved it.

'A knockout, highly emotive' or 'something anyone could have produced'? PRWeek's panel on John Lewis' Elton John campaign

'A knockout, highly emotive' or 'something anyone could have produced'? PRWeek's panel on John Lewis' Elton John campaign

John Lewis has finally released its Christmas ad, a week later than usual. So, what does our creative panel make of the trip down Elton John's memory lane?

Clearcast MD speaks out about abuse directed at staff following Iceland decision

Clearcast MD speaks out about abuse directed at staff following Iceland decision

The decision to block Iceland's Christmas spot has been widely misrepresented, with serious consequences.

John Lewis Christmas campaign: how has Elton performed?

John Lewis Christmas campaign: how has Elton performed?

Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive campaign.

Sainsbury's, Waitrose, M&S... oh, and Iceland: PRWeek panel on Christmas campaigns (part two)

Sainsbury's, Waitrose, M&S... oh, and Iceland: PRWeek panel on Christmas campaigns (part two)

Which major retailer has set a new precedent with its 2018 Christmas campaign? Which tugs on zero heartstrings, and which hits on a 'food porn' truth? PR experts scrutinise the second batch of festive campaigns.

John Lewis changes Oxford Street storefront to just 'John'

John Lewis changes Oxford Street storefront to just 'John'

The change might relate to the retailer's much-anticipated Christmas ad.

Iceland's 'Rang-tan' ad hits 30m online views and prompts petition

Iceland's 'Rang-tan' ad hits 30m online views and prompts petition

The 'Rang-tan' ad that Iceland has complained it was stopped from airing on TV has received more than 30 million aggregated views across social media after catching the attention of celebrities.

RIP: the Christmas commercial (2011-2018)

RIP: the Christmas commercial (2011-2018)

It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.

Co-op responds to Xmas ad ennui by 'delaying' festive campaign and donating to good causes

Co-op responds to Xmas ad ennui by 'delaying' festive campaign and donating to good causes

The retailer is to launch its Christmas ads later than usual and donate savings to charity as research shows consumers are tiring of big-budget campaigns.

Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film

Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film

Political associations of Greenpeace meant the supermarket had to change plans for its purpose-led Christmas campaign.

Tesco, Asda, Aldi, Lidl, Argos: which Christmas campaigns sing and which sink (so far...)?

Tesco, Asda, Aldi, Lidl, Argos: which Christmas campaigns sing and which sink (so far...)?

Which major retailer is responsible for "the most annoying character ever created for Christmas"? Which has produced a "seriously clever and subtle piece of work"? PR experts scrutinise the first tranche of festive campaigns.

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