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PRWeek UK's in-depth guide to big brands' Christmas campaigns
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Lower budgets, higher impact? Our Christmas panel on the charity campaigns cutting through the crowd
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John Lewis's 'Moz the monster' has lowest awareness of brand's last five Christmas ads after 10 days
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Which retailers' Christmas campaigns are crackers and which have proved turkeys?
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The best parodies of John Lewis' #MozTheMonster Christmas campaign
Campaigns
Watch: Air New Zealand pokes fun at Kiwi accent in cheeky Christmas campaign
Air New Zealand has launched a tongue-in-cheek Christmas campaign film, poking fun at the Kiwi accent.
Primark makes stars of its shoppers in social Christmas campaign in a cab (with not an ad in sight)
Budget clothes retailer Primark made customers in Manchester and Liverpool the stars of a social Christmas campaign which launched last week with Liverpool and London design agency Uniform.
Watch: Co-op covers Blur's 'Tender' in bid for Christmas number one
The Co-op has launched its first ever Christmas campaign, which includes a 60-second film for charity set to a cover of Britpop band Blur's 1999 hit 'Tender'.
Iceland enlists vlogger family for tongue-in-cheek Christmas campaign with a twist
Iceland has launched its 2017 Christmas campaign - a series of short clips using real footage of people unwrapping Christmas presents, with a cheeky twist.
Stephen Fry pens blog and provides new intro as Alzheimer's Research UK reboots Santa Forgot Christmas film
Alzheimer's Research UK has re-launched its emotional Christmas campaign film Santa Forgot and included a new introduction and blog penned by Stephen Fry.
Watch: PayPal campaign aims to eliminate fear of giving inferior Christmas gifts
PayPal's Christmas campaign has at its heart a tongue-in-cheek film that depicts the fear family members typically feel if they've bought inferior presents.
Heathrow teddy bears return for Christmas campaign with added seasonal surprises
Heathrow Airport has brought back its endearing teddy bear characters, Doris and Edward Bair, for its second Christmas campaign film - and the hub's PR head has promised a handful of seasonal surprises.
McDonald's gets #ReindeerReady with social Christmas campaign
McDonald's has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa's reindeer, as well as a features hub on Snapchat.
TK Maxx to make white Christmas a reality for handful of lucky customers
Discount retailer TK Maxx has launched its Christmas campaign, which includes a film narrated by actor Bill Nighy and a competition that will see a handful of lucky customers win a snowy Christmas experience.
Shape History creates emotive Christmas campaign in aid of children's hospice
Social change agency Shape History has created an emotive Christmas campaign film in aid of children's charity hospice Shooting Star Chase.
John Lewis launches imaginative 2017 Christmas campaign with monster under the bed
John Lewis has launched its eagerly anticipated 2017 Christmas campaign - an imaginative tale complete with laughter, friendship and a fun-loving monster named Moz.
Sainsbury's karaoke-style campaign is 'departure from the Christmas special'
Sainsbury's has released its Christmas campaign, a 90-second karaoke-style film designed to reflect the supermarket's 2017 'Living Well' brand slogan - and move away from its usual festive offering.
Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love
Aldi has revealed its 2017 Christmas campaign - bringing back last year's diminutive hero Kevin the Carrot and introducing a new love interest.
Paddington Bear stars in magical Christmas caper for Marks & Spencer
Marks & Spencer has revealed its Christmas campaign; a heart-warming caper that follows Paddington Bear as he unknowingly stops a burglar and saves the day for his family and neighbours.
Tesco Christmas campaign places turkey traditions and charity at its heart
Tesco has released its Christmas campaign with a family-orientated film that promotes the retailer's range of turkeys and a charitable pledge.
Lidl's 'tribal' Christmas campaign celebrates festive family characters
From the "mince pie maverick" to the "pudding perfectionist", Lidl has launched a Christmas campaign that celebrates the eclectic mix of festive family personas.
Argos launches fast-paced Christmas campaign packed with elves, super sleighs and a unique competition for kids
Argos has released its Christmas campaign, a fast-paced affair with elves, the latest toys and jet-powered "super sleighs" at its centre - and a unique competition that will put three lucky kids on its TV cut.
Marks & Spencer Christmas campaign teaser features Paddington Bear and Angela Rippon
Marks & Spencer has released a teaser for its 2017 Christmas campaign, starring former newsreader Angela Rippon, that features a fleeting glimpse of Paddington Bear.
News
M&S launches Christmas chatbot
Marks & Spencer has taken its first steps onto Facebook Messenger with the launch of the Marks & Spencer Christmas Concierge chatbot.
John Lewis' #MozTheMonster campaign judged 'most positively' on social
John Lewis' Moz the Monster Christmas campaign film appears to be the nation's favourite, according to analysis by social media monitoring tool Brandwatch.
'Quintessentially British' with 'unexpected humour': PR pros react to Waitrose Christmas campaign
Waitrose has launched its Christmas campaign, which includes a heart-warming film about villagers snowed in at a pub that PRWeek's Christmas panel describes as "quintessentially British" with "unexpected humour".
#MoztheMonster makes smaller splash than previous John Lewis campaigns but PR pros say retailer's money 'well spent'
John Lewis' Christmas campaign film has fallen well short of last year's figures for engagement on Twitter, while views on Facebook in the two hours since its launch were also well down - but analysis from the PRWeek panel is largely positive.
Sainsbury's 'divisive' Christmas sing-along strikes a chord with comms pros
Sainsbury's' 2017 Christmas campaign has been viewed more than 500,000 times on social media, with comms pros on the PRWeek panel saying the "divisive" film is "the best so far".
M&S takes swipe at John Lewis as Paddington campaign creates Christmas buzz - but its rival 'should not be worried'
Marks & Spencer's 2017 Christmas campaign has been viewed more than two million times on social media since launching this morning - but one comms pro on the PRWeek Christmas panel wonders whether the campaign is "a bit cringey".
From the editor-in-chief: Cause marketing is for more than just Christmas
How many of the 2017 Christmas campaigns - most of which are launching now - opt for some kind of 'higher purpose' and how many simply adopt a merry product or value message?
'What's not to love?' and 'route one stuff': PRWeek's expert panel react to Aldi and Lidl's Christmas campaigns
Germany may be credited with influencing the traditions that make Christmas what it is today - but have German budget retailers Lidl and Aldi hit the mark with their 2017 Christmas campaigns? PRWeek's panel gives its verdict.
Is #UnderTheBed a teaser for the 2017 John Lewis Christmas campaign?
This morning a four-second clip appeared on Twitter that some users believe is a teaser for the highly anticipated 2017 John Lewis Christmas campaign.
Marie Curie to set up Christmas tree powered by memories
Marie Curie, the terminal illness charity, is creating a memory-powered Christmas tree.
Big budgets, bags of joy and John Lewis to retain its crown? What PR pros expect from 2017's Christmas campaigns
Ahead of this year's highly anticipated Christmas campaigns, comms professionals tell PRWeek UK what they expect from the likes of John Lewis, Sainsbury's and Marks & Spencer.
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PR Executive/Senior PR Executive Solutions 4 Recruitment Hampshire, commutable from areas such as Farnborough, Fleet, Aldershot and Camberley
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Senior Press Officer CPS London (Greater)
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Senior Account Executive Sans Frontières Associates London (Central), London (Greater)
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Communications Manager Imperial Brands Bristol (City Centre)
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Associate Director Hanbury Strategy London (East)
Latest Jobs
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PR Executive/Senior PR Executive Solutions 4 Recruitment Hampshire, commutable from areas such as Farnborough, Fleet, Aldershot and Camberley
-
Senior Press Officer CPS London (Greater)
-
Senior Account Executive Sans Frontières Associates London (Central), London (Greater)
-
Communications Manager Imperial Brands Bristol (City Centre)
-
Associate Director Hanbury Strategy London (East)
