John Lewis has launched its eagerly anticipated 2017 Christmas campaign - an imaginative tale complete with laughter, friendship and a fun-loving monster named Moz.
Sainsbury's has released its Christmas campaign, a 90-second karaoke-style film designed to reflect the supermarket's 2017 'Living Well' brand slogan - and move away from its usual festive offering.
Aldi has revealed its 2017 Christmas campaign - bringing back last year's diminutive hero Kevin the Carrot and introducing a new love interest.
Marks & Spencer has revealed its Christmas campaign; a heart-warming caper that follows Paddington Bear as he unknowingly stops a burglar and saves the day for his family and neighbours.
Tesco has released its Christmas campaign with a family-orientated film that promotes the retailer's range of turkeys and a charitable pledge.
From the "mince pie maverick" to the "pudding perfectionist", Lidl has launched a Christmas campaign that celebrates the eclectic mix of festive family personas.
Argos launches fast-paced Christmas campaign packed with elves, super sleighs and a unique competition for kids
Argos has released its Christmas campaign, a fast-paced affair with elves, the latest toys and jet-powered "super sleighs" at its centre - and a unique competition that will put three lucky kids on its TV cut.
Marks & Spencer has released a teaser for its 2017 Christmas campaign, starring former newsreader Angela Rippon, that features a fleeting glimpse of Paddington Bear.
Waitrose has launched its Christmas campaign, which includes a heart-warming film about villagers snowed in at a pub that PRWeek's Christmas panel describes as "quintessentially British" with "unexpected humour".
#MoztheMonster makes smaller splash than previous John Lewis campaigns but PR pros say retailer's money 'well spent'
John Lewis' Christmas campaign film has fallen well short of last year's figures for engagement on Twitter, while views on Facebook in the two hours since its launch were also well down - but analysis from the PRWeek panel is largely positive.
Sainsbury's' 2017 Christmas campaign has been viewed more than 500,000 times on social media, with comms pros on the PRWeek panel saying the "divisive" film is "the best so far".
M&S takes swipe at John Lewis as Paddington campaign creates Christmas buzz - but its rival 'should not be worried'
Marks & Spencer's 2017 Christmas campaign has been viewed more than two million times on social media since launching this morning - but one comms pro on the PRWeek Christmas panel wonders whether the campaign is "a bit cringey".
How many of the 2017 Christmas campaigns - most of which are launching now - opt for some kind of 'higher purpose' and how many simply adopt a merry product or value message?
'What's not to love?' and 'route one stuff': PRWeek's expert panel react to Aldi and Lidl's Christmas campaigns
Germany may be credited with influencing the traditions that make Christmas what it is today - but have German budget retailers Lidl and Aldi hit the mark with their 2017 Christmas campaigns? PRWeek's panel gives its verdict.
This morning a four-second clip appeared on Twitter that some users believe is a teaser for the highly anticipated 2017 John Lewis Christmas campaign.
Marie Curie, the terminal illness charity, is creating a memory-powered Christmas tree.
Big budgets, bags of joy and John Lewis to retain its crown? What PR pros expect from 2017's Christmas campaigns
Ahead of this year's highly anticipated Christmas campaigns, comms professionals tell PRWeek UK what they expect from the likes of John Lewis, Sainsbury's and Marks & Spencer.