PRWeek UK's in-depth guide to big brands' Christmas campaigns
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Watch: John Lewis and Waitrose ad lights up Christmas with Edgar the excitable dragon
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'Bootiques', M&S, Lidl, Mariah, Selfridges rave, and flat-packed brilliance - PRWeek panel on latest Christmas campaigns
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Sainsbury's re-tells story of Father Christmas in Dickensian-style campaign
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Watch: Aldi's Kevin the Carrot escapes the 'Leafy Blinders' to deliver Christmas cheer
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Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions
Campaigns
Watch: Selfridges imagines an alternative 'Christmas for modern times'
The in-house team at department store Selfridges has launched an ad campaign with an alternative take on the traditional festive genre.
Boots' largest ever integrated campaign aims to take stress out of shopping with interactive 'Bootiques'
The campaign aims to take the anxiety out of Christmas gifting, with pop-ups and personalised activations that should attract customers into its stores.
Watch: Card Factory offers families 'celebrity inspired' Christmas card photoshoot
PR firm Taylor Herring has teamed up with British brand Card Factory to launch its first Christmas PR campaign, 'Festive Family Photocards'.
Debenhams counts down to Christmas with two festive films
Spots position Debenhams as hotspot for seasonal shopping.
All Mariah Carey wants for Christmas is... Walkers
Pop icon reprises festive classic 25 years after release.
Watch: 'A dog is for life, not just for Christmas' campaign
Dog welfare charity Dogs Trust has launched a campaign that aims to stop puppy purchases snowballing in the run-up to Christmas.
Paddy McGuinness and Emma Willis sample Christmas markets for M&S
Paddy McGuinness and Emma Willis head to the Christmas markets to sample some of M&S's Christmas range in a spot packed full of clichés and cheese (in the shape of an M&S Brie en Croute, in case you were wondering).
Watch: Lidl launches 'Big On A Christmas You Can Believe In' campaign
German discount supermarket Lidl has revealed the first creative from its 2019 Christmas campaign.
Watch: Visa Christmas campaign encourages shoppers to support their local high street
Global financial services brand Visa is launching its 2019 Christmas campaign with a focus on independent shopkeepers to inspire people to visit their high street and shop locally this Christmas.
Iceland channels the 'Magic of Frozen' in Christmas campaign
Palm oil purpose has been swapped for the 'magic of Disney' in a Frozen-themed Christmas campaign that launched today.
IKEA tackles home shaming in its inaugural UK Christmas spot
Furniture giant IKEA wants to silence home shamers in its first ever UK and Ireland Christmas spot.
Watch: Aldi's Kevin the Carrot escapes the 'Leafy Blinders' to deliver Christmas cheer
Aldi's Christmas carrot Kevin returns to deliver a Robbie Williams-inspired festive spectacle after fending off some angry looking brussels sprouts.
News
Iceland, Asda, Aldi and... drum rolls please, Argos: PRWeek panel on Christmas campaigns
Which major retailer has set a new precedent with its 2019 campaign? Which tugs on zero heartstrings or goes all-out woke? Which hits all the right notes or gets called out for picking on sprouts? PR experts scrutinise the first batch of festive campaigns.
Visa's vision to Mariah's Crisp-mas: Creative Hits & Misses of the Week
BCW's Pete Way casts his eye over his favourite and least favourite (festive) offerings.
Nostalgia, influencers dressed as elves, and no ruddy Brexit - Christmas campaign predictions
With the festive campaigns from big retailers set to be released imminently, we ask some top creative PR minds to gaze into their crystal balls and take a punt on what to expect.
PRWeek launches weekly Creative Inspiration Bulletin
PRWeek has launched its free, weekly Creative Inspiration Bulletin, which will be delivered to inboxes every Friday morning.
RIP: the Christmas commercial (2011-2018)
It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.
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Head of Communications
Lady Margaret Hall, Oxford, Oxfordshire
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PR Account Director
Grayling, Bristol
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Global Head of Corporate Communications
VMA Group, London (Central), London (Greater)
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Account Director
Mind+Matter, Hybrid working
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Press Officer
AECOM, London Aldgate Tower
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Head of Communications
Lady Margaret Hall, Oxford, Oxfordshire
-
PR Account Director
Grayling, Bristol
-
Global Head of Corporate Communications
VMA Group, London (Central), London (Greater)
-
Account Director
Mind+Matter, Hybrid working
-
Press Officer
AECOM, London Aldgate Tower
