Get inspired by PRWeek UK's pick of innovative campaigns

Oatly’s awkward mix-up, BBC behind-the-scenes, grand plans for No. 10 – Campaigns round-up

Latest

Virgin Atlantic updates gender policy

Virgin Atlantic updates gender policy

British Gas' honest answers, Brompton reimagines petrol stations, Brandalism hacks airline ads - Campaigns round-up

British Gas' honest answers, Brompton reimagines petrol stations, Brandalism hacks airline ads - Campaigns round-up

GiffGaff predictions, Monopoly fights, McDonald's marriages - Campaigns round-up

GiffGaff predictions, Monopoly fights, McDonald's marriages - Campaigns round-up

Cadbury’s celeb gossip, WWE countryside visit, O2 coded message – Campaigns round-up

Cadbury’s celeb gossip, WWE countryside visit, O2 coded message – Campaigns round-up

Alexandra Burke at Carnival, Nutella twist, Andrex love, Starbucks stories - Campaigns round-up

Alexandra Burke at Carnival, Nutella twist, Andrex love, Starbucks stories - Campaigns round-up

Peperami wedding, Kevin Bacon falls, M&M’s go ape - Campaigns round-up

Peperami wedding, Kevin Bacon falls, M&M’s go ape - Campaigns round-up

Self-tanning showers, plant paramedics, perfume hoax - Campaigns round-up

Self-tanning showers, plant paramedics, perfume hoax - Campaigns round-up

‘Big budget has not been matched by big ideas’ – Creative Hits and Misses of the Week

‘Big budget has not been matched by big ideas’ – Creative Hits and Misses of the Week

Rick and Morty heads, Spotify-inspired getaways, 'vegfast' van - Campaigns round-up

Rick and Morty heads, Spotify-inspired getaways, 'vegfast' van - Campaigns round-up

Five Campaigns We Liked in July: your winner revealed

Five Campaigns We Liked in July: your winner revealed

Watch

Watch: Deliveroo updates football anthem Vindaloo for Euros

Watch: Deliveroo updates football anthem Vindaloo for Euros

Watch: Former Leeds footballer designs streetwear inspired by ‘shattered dreams’

Watch: Former Leeds footballer designs streetwear inspired by ‘shattered dreams’

Watch: Rio Ferdinand immortalised as Welsh in Heineken prank

Watch: Rio Ferdinand immortalised as Welsh in Heineken prank

Watch: Cantona’s Do Not Disturb Suites for Champions League final

Watch: Cantona’s Do Not Disturb Suites for Champions League final

Watch: BT wants to ‘Draw The Line’ through online abuse in multimillion pound campaign

Watch: BT wants to ‘Draw The Line’ through online abuse in multimillion pound campaign

Watch: Essity Pain Museum exposes 'gender pain gap'

Watch: Essity Pain Museum exposes 'gender pain gap'

Watch: NHS enlists Elton John and Michael Caine to promote COVID vaccines

Watch: NHS enlists Elton John and Michael Caine to promote COVID vaccines

Watch: Art showing loneliness promotes Xmas LGBT+ helpline

Watch: Art showing loneliness promotes Xmas LGBT+ helpline

Creative Hits & Misses

‘It’s all very nice, but ‘nice’ doesn’t cut through’ – Creative Hits and Misses of the Week

‘It’s all very nice, but ‘nice’ doesn’t cut through’ – Creative Hits and Misses of the Week

'Looks wrong, feels wrong, sounds wrong’ – Creative Hits and Misses of the Week

'Looks wrong, feels wrong, sounds wrong’ – Creative Hits and Misses of the Week

Creative Hits and Misses of the Week

Creative Hits and Misses of the Week

‘The image is just a bit silly’ – Creative Hits and Misses of the Week

‘The image is just a bit silly’ – Creative Hits and Misses of the Week

‘Just because you can, doesn’t always mean you should’ – Creative Hits and Misses of the Week

‘Just because you can, doesn’t always mean you should’ – Creative Hits and Misses of the Week

‘Is it supposed to be funny? I’m not sure’ – Creative Hits and Misses of the Week

‘Is it supposed to be funny? I’m not sure’ – Creative Hits and Misses of the Week

‘Massive cringe alert for me’ – Creative Hits and Misses of the Week

‘Massive cringe alert for me’ – Creative Hits and Misses of the Week

'Solid example of quick reactive content' - Creative Hits of the Week

'Solid example of quick reactive content' - Creative Hits of the Week

‘Love it or hate it, it’s got people talking’ – Creative Hits and Misses of the Week

‘Love it or hate it, it’s got people talking’ – Creative Hits and Misses of the Week

'Quick-off-the-mark reactive genius' - Creative Hits & Misses of the Week

'Quick-off-the-mark reactive genius' - Creative Hits & Misses of the Week

Five Campaigns We Liked in August: vote for your favourite

Five Campaigns We Liked in August: vote for your favourite

Five Campaigns We Liked in July: vote for your favourite

Five Campaigns We Liked in July: vote for your favourite

Five Campaigns We Liked in June: your winner revealed

Five Campaigns We Liked in June: your winner revealed

Five Campaigns We Liked in June: vote for your favourite

Five Campaigns We Liked in June: vote for your favourite

Five Campaigns We Liked in May: your winner revealed

Five Campaigns We Liked in May: your winner revealed

Five Campaigns We Liked in May: vote for your favourite

Five Campaigns We Liked in May: vote for your favourite

Five Campaigns We Liked in April: your winner revealed

Five Campaigns We Liked in April: your winner revealed

Five Campaigns We Liked in April: vote for your favourite

Five Campaigns We Liked in April: vote for your favourite

Five Campaigns We Liked in March: your winner revealed

Five Campaigns We Liked in March: your winner revealed

Five Campaigns We Liked in March: vote for your favourite

Five Campaigns We Liked in March: vote for your favourite

Behind the campaign

Behind the Campaign – House of the Dragon

Behind the Campaign – House of the Dragon

‘Finding lost money is never boring’ – Behind the Campaign, National Pension Tracing Day

‘Finding lost money is never boring’ – Behind the Campaign, National Pension Tracing Day

‘We needed a dog whistle to get attention’ – Behind the Campaign

‘We needed a dog whistle to get attention’ – Behind the Campaign

‘A massive, inflatable interruption’ – Behind the Campaign, ‘I Spy Maynards’

‘A massive, inflatable interruption’ – Behind the Campaign, ‘I Spy Maynards’

‘We made this global moment personal to all’ – Behind the Campaign

‘We made this global moment personal to all’ – Behind the Campaign

‘Don’t bullsh*t about your understanding of the NFT world’ – Behind the Campaign

‘Don’t bullsh*t about your understanding of the NFT world’ – Behind the Campaign

‘We established a tight network of supportive MPs’ – Behind the Campaign

‘We established a tight network of supportive MPs’ – Behind the Campaign

‘Simplicity is key’ – Behind the Campaign, ‘Chipwatch’ for Deliveroo

‘Simplicity is key’ – Behind the Campaign, ‘Chipwatch’ for Deliveroo

BT tests belief, paper Lexus, Heinz 'coming home' - Campaigns round-up

BT tests belief, paper Lexus, Heinz 'coming home' - Campaigns round-up

TK Maxx and Rylan, Geoff Hurst and NFT, Maltesers and honesty - Campaigns round-up

TK Maxx and Rylan, Geoff Hurst and NFT, Maltesers and honesty - Campaigns round-up

What inspires me

New hires (L-R): Lucy Baker and Sara McAlpine

Ogilvy PR hires senior creative duo from The Romans and Elle

'I was struck by the simplicity and common-sense approach' – What Inspires Me, with Britvic's Sarah Webster

'I was struck by the simplicity and common-sense approach' – What Inspires Me, with Britvic's Sarah Webster

People, perfectionists and pop culture - What Inspires Me, with The Academy's Neil Broderick

People, perfectionists and pop culture - What Inspires Me, with The Academy's Neil Broderick

'She presents her endlessly twisted view of the world' - What Inspires Me, with Manifest's Helen Kenny

'She presents her endlessly twisted view of the world' - What Inspires Me, with Manifest's Helen Kenny

'Empowering, inclusive, and I love how she speaks her mind' - What Inspires Me, with Caroline Moultrie

'Empowering, inclusive, and I love how she speaks her mind' - What Inspires Me, with Caroline Moultrie

'Creative, playful, generous, collaborative and tasty' - What Inspires Me with Zac Schwarz

'Creative, playful, generous, collaborative and tasty' - What Inspires Me with Zac Schwarz

Picture credit: Max Agace Photography

'He is the epitome of creative genius' - What Inspires Me with Saskia Leuchars

'The power of good visuals is a frequent go-to' - What Inspires Me with Frank's Bianca Lee-Chang

'The power of good visuals is a frequent go-to' - What Inspires Me with Frank's Bianca Lee-Chang

'An instinctive knowledge of how to drive the cool into a project' – What Inspires Me, with Charlotte Mair

'An instinctive knowledge of how to drive the cool into a project' – What Inspires Me, with Charlotte Mair

'Get ready to nurture that spark into a fire' - What Inspires Me, with Frank's Alex Grier

'Get ready to nurture that spark into a fire' - What Inspires Me, with Frank's Alex Grier

Senior Government and Parliamentary Affairs Officer

General Medical Council, Manchester, Belfast, London, Edinburgh or Cardiff
Media Office Team Leader

Greater Manchester Police, Manchester, Greater Manchester
ACCOUNT MANAGER / SENIOR

Carter Ferris, London (Central), London (Greater)
ACCOUNT DIRECTOR / ASSOCIATE | Energy, Renewables, Corporate

Carter Ferris, London (Central), London (Greater)
Press Officer

AECOM, London Aldgate Tower