Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
Is it better for a PR firm to cut ties with a very problematic client? Or stay and counsel a brand through a reputational crisis?
It is a year in which women's empowerment is top of mind in marcomms.
The stunt, meant to promote the show Like and Subscribe, got a lot of attention this week.
Proof of the power of diversity and inclusion was evident everywhere during the fifth annual event
Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?
A taste of the South of France.
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
What did you think the "b" would stand for?
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