The PRWeek Blog

Steve Barrett on PR: Business must lead the quest for equal justice under law

Steve Barrett on PR: Business must lead the quest for equal justice under law

Brands and corporations have a responsibility to fill the leadership vacuum and use their scale to effect real change in American society and end racial injustice.

Wendy’s called out by former social media manager over Trump donations

Wendy’s called out by former social media manager over Trump donations

Amy Brown “laid out the facts” in a Twitter thread on Thursday.

It’s time to call it: PRWeek’s 2020 U.S. events are going virtual

It’s time to call it: PRWeek’s 2020 U.S. events are going virtual

In the interests of safety, clarity and future planning, PRWeek will transition its awards, conferences and other live events to virtual environments for the rest of the year – including the PRWeek Awards, which will take place online on July 30.

Activists are criticizing #BlackOutTuesday: Is it blocking important info?

Activists are criticizing #BlackOutTuesday: Is it blocking important info?

Some think the shutdown is counterproductive.

Should Twitter have restricted Trump’s tweet?

Should Twitter have restricted Trump’s tweet?

A move in the right direction? Or is the platform biting off more than it can chew?

Steve Barrett on PR: Only when the tide goes out do you see who's been skinny-dipping

Steve Barrett on PR: Only when the tide goes out do you see who's been skinny-dipping

At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.

Pepsi, PETA or Caribou Coffee: Who had the cringiest marketing moment this week?

Pepsi, PETA or Caribou Coffee: Who had the cringiest marketing moment this week?

All three brands had consumers doing double takes — in a bad way.

Steve Barrett on PR: The very best of global practice

Steve Barrett on PR: The very best of global practice

The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.

DiGiorno’s ‘The Last Dance’ tweet is the GOAT

DiGiorno’s ‘The Last Dance’ tweet is the GOAT

Quick moves from the frozen pizza brand.

Steve Barrett on PR: You will emerge from COVID-19 a better PR pro

Steve Barrett on PR: You will emerge from COVID-19 a better PR pro

Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.