The PRWeek Blog

12 brands react to McDonald’s BTS Meal reveal

12 brands react to McDonald’s BTS Meal reveal

Wait, are brands actually being nice to each other? It could be a Twitter first.

Strategic PR counsel is valued more than it’s ever been

Strategic PR counsel is valued more than it’s ever been

This week’s statement by America plc on the voting laws issue was another example of the central role of communications in determining business strategy and shaping corporate reputation.

Chili’s pays tribute to Vine star and ‘welcome to Chili’s’ meme creator Adam Perkins

Chili’s pays tribute to Vine star and ‘welcome to Chili’s’ meme creator Adam Perkins

The social media influencer died on Sunday.

Twitter users on IBM’s Kyndryl: Is this a pharma product?

Twitter users on IBM’s Kyndryl: Is this a pharma product?

What does the name remind you of?

Life is not what happens but how you deal with it

Life is not what happens but how you deal with it

Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.

United Airlines pushes back against complaints about pilot diversity push

United Airlines pushes back against complaints about pilot diversity push

The airline is clarifying its qualifications for hiring future pilots.

Brand beware: This TikTok trend is threatening food businesses

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Do the right thing

Do the right thing

With the anniversary of George Floyd’s killing approaching, business is being asked to show the receipts for its initial responses to last year’s racial reckoning in the United States.

Brands’ April Fools’ Day jokes: Too soon?

Brands’ April Fools’ Day jokes: Too soon?

Read the room, guys.

Racism is a virus, not Asians: #StopAAPIHate

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.