PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
However, a PRWeek poll found most respondents don't mind the cheeky campaign.
Backwards for 2018? Or any year?
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
Should people be judged by something they posted 10 or more years ago?
What's a red flag when you receive an RFP?
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
Plus: the Edelman veteran and longtime GOP operative on Twitter Trump vs. real-life Trump.
A very unintended consequence of sending "unsolicited stuff."
The Star Trek icon recently launched an AR app called House of Cats, a spoof of President Donald Trump that lends POTUS the likeness of Grumpy Cat.
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