Hard or soft “g”?
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
*Thinking emoji plus French flag.*
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.
The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.
Baby Yoda has taught us that babifying is in.
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
But some are still waiting for an emoji that represents their product.
Should Planters stick with its plan, in the wake of Kobe Bryant's death?