The PRWeek Blog

Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?

Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?

Dunkin’ tried and unsurprisingly failed this week. Or did they?

Profits and purpose are inextricably linked

Profits and purpose are inextricably linked

The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.

Figs pulls ad. How should the scrubs brand handle future marketing efforts?

Figs pulls ad. How should the scrubs brand handle future marketing efforts?

The brand's latest ad offended female healthcare pros.

Steve Barrett on PR: 5 reasons you can’t afford to miss PRDecoded

Steve Barrett on PR: 5 reasons you can’t afford to miss PRDecoded

Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.

Raid, Terminix miss opportunity of an election to tweet about debate fly

Raid, Terminix miss opportunity of an election to tweet about debate fly

Doesn’t this feel like a big missed opportunity?

Even Ocean Spray’s CEO can’t escape the ‘Dreams’ TikTok craze

Even Ocean Spray’s CEO can’t escape the ‘Dreams’ TikTok craze

The brand is enjoying its moment in Fleetwood Mac’s spotlight.

Kraft quickly runs out of free Mac and Cheese with #SendNoods campaign

Kraft quickly runs out of free Mac and Cheese with #SendNoods campaign

The push is getting mixed reviews on Twitter.

More …

Tesla reportedly eliminates PR department

Tesla reportedly eliminates PR department

Reporters haven’t heard back from the electric car maker’s comms team in months.

Steve Barrett on PR: Fred Perry fights back against extremist adoption

Steve Barrett on PR: Fred Perry fights back against extremist adoption

The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?

How these 12 brands are celebrating National Coffee Day

How these 12 brands are celebrating National Coffee Day

Sip on this.