The PRWeek Blog

Walking the walk on purpose

Walking the walk on purpose

PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.

Study: Fortnite wins brand royale

Study: Fortnite wins brand royale

The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).

We Company CCO Jimmy Asci steps down

We Company CCO Jimmy Asci steps down

Another chief communications officer at the WeWork parent has exited the company.

5 top takeaways from #WAGathaChristie

5 top takeaways from #WAGathaChristie

An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.

Le Creuset and Star Wars: Has a brand collaboration finally gone too far?

Le Creuset and Star Wars: Has a brand collaboration finally gone too far?

Twitter users are mocking an ad featuring an unlikely partnership.

Liquid or glue? Communications is in flux

Liquid or glue? Communications is in flux

PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.

Female leaders: Do you like being called a 'girl boss'?

Female leaders: Do you like being called a 'girl boss'?

...or is 'boss' just fine?

Sorry, Burger King, but consumers prefer other brands' Twitter accounts

Sorry, Burger King, but consumers prefer other brands' Twitter accounts

...and here's the most-loved snarky Twitter brand account.

Yes. No. Don't know. Next question.

Yes. No. Don't know. Next question.

The human attention span is now 8 seconds, 1 second less than a goldfish.

PRWeek Global Awards 2020 is open for submissions

PRWeek Global Awards 2020 is open for submissions

The big night is May 19 in London.