PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.
The massively popular battle royale game generated millions of mentions as it launched a second map. (Also: an NSFW scored some social media points).
Another chief communications officer at the WeWork parent has exited the company.
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
Twitter users are mocking an ad featuring an unlikely partnership.
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
...or is 'boss' just fine?
...and here's the most-loved snarky Twitter brand account.
The human attention span is now 8 seconds, 1 second less than a goldfish.
The big night is May 19 in London.
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