The PRWeek Blog

Purpose to drive business as much as shareholder value

Purpose to drive business as much as shareholder value

America's business leaders have spoken - they will no longer run their companies with shareholders at the top of their priority lists.

Line up the puns: Sean Spicer's next step is 'Dancing with the Stars'

Line up the puns: Sean Spicer's next step is 'Dancing with the Stars'

The former White House spokesman isn't the first politico to hoof it on the show.

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

Would a sleek Instagram account convince you to try an expensive DTC cereal brand?

That's Magic Spoon's strategy for growing its brand.

Have we been overestimating Ogilvy's PR numbers?

Have we been overestimating Ogilvy's PR numbers?

As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought.

Brand mascots: A dying breed?

Brand mascots: A dying breed?

Are they disappearing like Mr. Clean's hair?

It's time to understand the causes of mass gun violence

It's time to understand the causes of mass gun violence

After 20 years of inaction and two more senseless mass shootings of innocent people, legislators must heed those lobbying for funds to research gun incidents.

Which emoji would you use to build your own 'emoji house'?

Which emoji would you use to build your own 'emoji house'?

It's the future of curb appeal.

Edelman staffers play get out of jail card

Edelman staffers play get out of jail card

In light of another employee-activated controversy over a PR agency taking on a controversial client, every firm will be calling an urgent meeting of its ethics committee - or setting one up if it doesn't already have one.

Marketers come together on LinkedIn to help laid-off Uber staff find jobs

Marketers come together on LinkedIn to help laid-off Uber staff find jobs

An ex-Uber employee created a spreadsheet to give them a hand finding new roles.

Would you scream with horror or glee for mustard ice cream?

Would you scream with horror or glee for mustard ice cream?

Has French's gone too far?