The PRWeek Blog

GE was the training ground for a generation of PR talent

GE was the training ground for a generation of PR talent

As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.

(Credit: Kyle Scheele / TikTok)

TikTok users find Kyle Scheele’s Kum & Go stunt apology insincere. What should he do next?

His apology video is getting a barrage of negative comments, such as, “This video has ‘sorry, not sorry’ energy.”

The new non-mandated hybrid workplace

The new non-mandated hybrid workplace

Post-pandemic workers are looking for very different things from their employers and offices. Progressive companies must embrace this new reality rather than trying to put the mandate genie back in the bottle.

The pie is a 3.4-pound peanut butter cup with a nine-inch diameter.

Does Reese’s Thanksgiving Pie make you want to barf or scarf?

Did Reese’s go too far or not far enough?

Should PR firms work with Big Oil?

Should PR firms work with Big Oil?

The debate centers on whether agencies can achieve more by helping legacy climate polluters transform their companies than by refusing to take their business.

State Farm is backing Rodgers. (Image via State Farm's Twitter page)

State Farm pulled an ad starring anti-vaccine activist Rob Schneider. Should it do the same with Aaron Rodgers?

In 2014, the company took a very different stance with Schneider than it is taking with the vaccine-rejecting NFL star.

WPP’s Q3 financials prove PR is on a tear

WPP’s Q3 financials prove PR is on a tear

Purpose, reputation, employee activism, political polarization and a racial reckoning are fueling big spikes in demand for smart communications counsel.

Microsoft Teams app. Credit: Unsplash

Microsoft and Nike have hopped on the metaverse trend. Are you down with it?

Or do you want to get back to reality?

The 40 Under 40 class of 2021 honorees celebrate in Manhattan last night with their trophies. (Credit: Erica Berger)

PR's next generation of leaders is vibrant and diverse

This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.

Photo credit: Getty Images

Would you be put off if you had to submit a TikTok video resume to get a job?

Or are you hoping this becomes the norm?