The PRWeek Blog

Are Uber's new softer spots changing your perception of the brand?

Are Uber's new softer spots changing your perception of the brand?

Or are you not convinced the company has turned over a new leaf?

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Global Awards show strength of PR profession around world

Global Awards show strength of PR profession around world

This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.

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This Deadpool 2 character's LinkedIn profile is a little too realistic

This Deadpool 2 character's LinkedIn profile is a little too realistic

Would you accept a request to connect from Peter W.?

How 18 brands joined the great debate of 2018: Laurel or Yanny?

How 18 brands joined the great debate of 2018: Laurel or Yanny?

(It's clearly Yanny, OK?)

Shock and brawl can be an effective strategy

Shock and brawl can be an effective strategy

Communicators have a natural tendency to play safe and fly beneath the radar, but lessons from combat theory in Top Gun and our current President suggest it pays to embrace chaos and confusion once in a while.

Mother's Day poll: What key advice did your mom give you as a kid that you still use today?

Mother's Day poll: What key advice did your mom give you as a kid that you still use today?

How well did you listen to your mom, and what lessons have followed you into your comms career?

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Netflix gave five stars to a tweet from the Senate majority leader's office. Plus: the Mormon Church has cut ties with Boy Scouts of America.

PR must embrace next generation of storytelling

PR must embrace next generation of storytelling

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Boy Scouts' rebrand as Scouts BSA: Keep it or leave it?

Boy Scouts' rebrand as Scouts BSA: Keep it or leave it?

Love the name change? Or hate it?

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An inflection point in brand storytelling

An inflection point in brand storytelling

Brand Film Festival jury chair Jae Goodman shares his views on what he sees as a tipping point in brand filmmaking and opines on the best films in this year's gala screening.

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