The PRWeek Blog

Life is not what happens but how you deal with it

Life is not what happens but how you deal with it

Communications leads at major companies are overseeing one long political-style campaign in which their brand is the candidate and the electorate is unforgiving.

United Airlines pushes back against complaints about pilot diversity push

United Airlines pushes back against complaints about pilot diversity push

The airline is clarifying its qualifications for hiring future pilots.

Brand beware: This TikTok trend is threatening food businesses

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Do the right thing

Do the right thing

With the anniversary of George Floyd’s killing approaching, business is being asked to show the receipts for its initial responses to last year’s racial reckoning in the United States.

Brands’ April Fools’ Day jokes: Too soon?

Brands’ April Fools’ Day jokes: Too soon?

Read the room, guys.

Racism is a virus, not Asians: #StopAAPIHate

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Teneo stuck with Trump aide Jason Miller after public split: report

Teneo stuck with Trump aide Jason Miller after public split: report

The top Trump communications aide stepped down from the firm after a social media scandal, but continued to work with the firm, according to The Guardian.

These 10 brands are piling on Cinnamon Toast Crunch over its crustacean crisis

These 10 brands are piling on Cinnamon Toast Crunch over its crustacean crisis

Is it a real corporate crisis? Or just a fish tale?

Perks for getting the COVID-19 vaccine: Should brands follow Krispy Kreme’s lead?

Perks for getting the COVID-19 vaccine: Should brands follow Krispy Kreme’s lead?

Or is this only an opportunity for health-focused brands?

Work and an industry to be genuinely proud of

Work and an industry to be genuinely proud of

The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.