The PRWeek Blog

A guide to the 7 types of fake news from Storyful's new editor

A guide to the 7 types of fake news from Storyful's new editor

A quick guide to "what we talk about when we talk about fake news."

The recipe for a successful brand film

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

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Agency identity crisis represents danger and opportunity

Agency identity crisis represents danger and opportunity

The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.

Which city's Amazon HQ2 bid impressed you the most?

Which city's Amazon HQ2 bid impressed you the most?

Amazon has narrowed the 238 bids down to a shortlist. Which city make the best case for Amazon's next home?

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David Beebe: Brands need to think - and act - like media companies

David Beebe: Brands need to think - and act - like media companies

The Emmy-award winning producer says brands need to transform to a 'consumer-first' content marketing mindset

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Breaking barriers with branded content

Breaking barriers with branded content

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

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Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

Just how concerned are you about Facebook's News Feed changes?

Just how concerned are you about Facebook's News Feed changes?

Facebook has announced changes to its New Feed that will affect businesses' reach on the platform... again. Are you worried?

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'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

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How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

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