The PRWeek Blog

Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.

Your call: Are an agency's 'Me Too' cookies offensive?

Your call: Are an agency's 'Me Too' cookies offensive?

Pitch, a Los Angeles-based ad agency, is sending journalists cookies adorned with the words"Me Too," in reference to the movement denouncing sexual assault and harassment.

How 11 brands are marking #WorldAIDSDay on Twitter

How 11 brands are marking #WorldAIDSDay on Twitter

Healthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.

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Your call: Is Snapchat's redesign a difference maker?

Your call: Is Snapchat's redesign a difference maker?

Or will it not be enough to satisfy investors? You make the call.

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Ascential bids to stem Cannes bleeding

Ascential bids to stem Cannes bleeding

Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.

Your call: How do you feel about the Cannes Lions changes?

Your call: How do you feel about the Cannes Lions changes?

Are these much needed adjustments, too little too late, or is the festival still not properly representing PR?

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Black swans are circling overhead

Black swans are circling overhead

This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.

Twitter at 280: Too much or just enough?

Twitter at 280: Too much or just enough?

It's a brave new microblogging world, as Twitter has doubled the character limit for all users. But does it actually make the microblogging service less unique?

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Taking up space: How 18 brands are testing Twitter's new 280-character limit

Some brands aren't intimidated by having double the space to fill.

Pizza wars: DiGiorno's social media team turns up the heat on Papa John's

Pizza wars: DiGiorno's social media team turns up the heat on Papa John's

Friday was the third straight day DiGiorno threw shade at its competitor on Twitter.