The PRWeek Blog

CCOs: not 'naysayers' or 'wet blankets', rather the conscience of companies

CCOs: not 'naysayers' or 'wet blankets', rather the conscience of companies

Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.

KFC's apology: Too hot or just right?

KFC's apology: Too hot or just right?

What, no chicken?

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Charles Schwab shows the human side of financial services

Charles Schwab shows the human side of financial services

The firm tells inspiring stories in its latest campaign.

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Young Olympians carry torch for a brighter future

Young Olympians carry torch for a brighter future

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

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What Valentine's Day campaign made you cringe the most?

What Valentine's Day campaign made you cringe the most?

Brands tried to win consumers' hearts on Valentine's Day, but like with real-world romance, some tried too hard.

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14 brands get mushy on Valentine's Day

14 brands get mushy on Valentine's Day

It's February 14, so we've compiled 14 of the best Valentine's Day campaigns on social.

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How 5 brands are using Facebook Messenger to send love on Valentine's Day

How 5 brands are using Facebook Messenger to send love on Valentine's Day

Have some bots and discounts with your chocolates and flowers this Valentine's Day.

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AI is changing the world, but will it end in utopia or dystopia?

AI is changing the world, but will it end in utopia or dystopia?

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

How did PepsiCo handle the Lady Doritos rumor?

How did PepsiCo handle the Lady Doritos rumor?

And should we maybe hear from its CEO at some point?

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Where are black men in PR? At the Men of Color in Communications' first luncheon, apparently

Where are black men in PR? At the Men of Color in Communications' first luncheon, apparently

PRWeek's web editor Perry Simpson attended the event and recalls the sense of "power" in the room, but wonders how PR can have a diversity problem amid such a gathering.

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