The PRWeek Blog

A critical friend to the PR industry

A critical friend to the PR industry

As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s silver anniversary in the U.S. and contemplate another 25 years.

CCOs are growing in importance and upping their pay

CCOs are growing in importance and upping their pay

A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.

Sports marketers take to the field

Sports marketers take to the field

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

AI hype is done: Time to embrace reality

AI hype is done: Time to embrace reality

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.

Summer of women contains a few clouds

Summer of women contains a few clouds

There is no room for complacency in the process of ensuring women are treated equally in society and business.

25th celebrations spearhead big few months ahead for PRWeek

25th celebrations spearhead big few months ahead for PRWeek

Get set for a silver anniversary party in NYC, PRDecoded and Purpose Awards in Chicago, followed by 40 Under 40 and the Hall of Fame, capped off by the 25th PRWeek Awards in March 2024.

Don’t forget that PR is meant to be fun

Don’t forget that PR is meant to be fun

Running summer experiential activations in locations across the country is the day-to-day reality for many PR pros – and there’s nothing wrong with that.

Stick by your brands and your people

Stick by your brands and your people

Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.

5 things to reflect on during the summer break

5 things to reflect on during the summer break

As PR pros spend some well-deserved time off with their friends and families there is no shortage of issues to keep their brains ticking over in the background.

(Photo credit: McDonald’s / Twitter)

McDonald’s didn’t plant the Grimace Shake trend — and it almost didn’t respond

A McDonald’s social media director shared an inside look at how the company managed the purple blob craze.