The PRWeek Blog

Breaking barriers with branded content

Breaking barriers with branded content

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

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Editor's blog: How will "the Mikes" spend their money?

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

Just how concerned are you about Facebook's News Feed changes?

Just how concerned are you about Facebook's News Feed changes?

Facebook has announced changes to its New Feed that will affect businesses' reach on the platform... again. Are you worried?

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'I love brands that are clear on what they're passionate about': Romanowsky on branded films

'I love brands that are clear on what they're passionate about': Romanowsky on branded films

Screenwriter and director Pamela Romanowsky on how emotion plays a major role in brand films.

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How storytelling helps brands cut through content overload

How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

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Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Text100's Aedhmar Hynes: Time's Up for sexual harassment in PR

Inspired by Oprah Winfrey's speech to the Golden Globes on Sunday, the Text100 CEO and Arthur W. Page Society chair said PR has a "special responsibility" to address sexual harassment.

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Timeline: Intel's unprecedented chip vulnerability crisis

Timeline: Intel's unprecedented chip vulnerability crisis

Chipmakers and technology giants such as Apple are scrambling to respond to a scary pair of security vulnerabilities.

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Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Brand banter: Wendy's, MoonPie give and take on #NationalRoastDay

Two of the snarkiest brands on Twitter had a thoughtful conversation about why anyone would want to be roasted in the first place.

2017 top 10: PRWeek's most-read social media stories

2017 top 10: PRWeek's most-read social media stories

Eclipse stunts, connections with sitcom actresses, and a soon-to-be-overshadowed story called #LeggingsGate were among the most-read social media stories on PRWeek this year.

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2017 top 10: PRWeek's most-read crisis comms stories

2017 top 10: PRWeek's most-read crisis comms stories

PwC did not get a gold statue at the 2017 edition of the Oscars.

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