The PRWeek Blog

Jif tries to end #JifvsGIF debate. Where do you stand?

Jif tries to end #JifvsGIF debate. Where do you stand?

Hard or soft ā€œgā€?

How to get Kimye to tweet your brand for free

How to get Kimye to tweet your brand for free

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

Kim and Kanye order KFC. Say what now?

Kim and Kanye order KFC. Say what now?

*Thinking emoji plus French flag.*

No foregone conclusions in modern PR firm practice

No foregone conclusions in modern PR firm practice

From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

Reputation matters

Reputation matters

The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.

#BabyNut: Which other mascot would you like to see as a baby?

#BabyNut: Which other mascot would you like to see as a baby?

Baby Yoda has taught us that babifying is in.

Roll over Beethoven: owned media replaces traditional

Roll over Beethoven: owned media replaces traditional

Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.

Brands get emojional about new emojis

Brands get emojional about new emojis

But some are still waiting for an emoji that represents their product.

Mr. Peanut's Super Bowl funeral: Does it need to be canceled?

Mr. Peanut's Super Bowl funeral: Does it need to be canceled?

Should Planters stick with its plan, in the wake of Kobe Bryant's death?

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