If the PR shortlist is any indication of overall trends, PR firms once again struggled to compete with their advertising colleagues when it comes to recognition at this virtual renewal of the Festival of Creativity.
From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.
It’s been a tough week for product placements.
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
...or is it a pandemic trend you hope will stick around?
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
… or do you welcome the moniker with open arms?
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”