Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
Is it better for a PR firm to cut ties with a very problematic client? Or stay and counsel a brand through a reputational crisis?
It is a year in which women's empowerment is top of mind in marcomms.
The stunt, meant to promote the show Like and Subscribe, got a lot of attention this week.
Proof of the power of diversity and inclusion was evident everywhere during the fifth annual event
A taste of the South of France.
Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
What did you think the "b" would stand for?
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