Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.
Are these much needed adjustments, too little too late, or is the festival still not properly representing PR?
This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.
It's a brave new microblogging world, as Twitter has doubled the character limit for all users. But does it actually make the microblogging service less unique?
Some brands aren't intimidated by having double the space to fill.
Friday was the third straight day DiGiorno threw shade at its competitor on Twitter.
Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.1 comment
Is Martin Sorrell right? Has the industry overstated the threat of digital consultancies?
The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.
The other agency referred to in the documents is Podesta Group, whose founder stepped down on Monday, according to media reports.