The PRWeek Blog

Crisis and listening now top PR skills hierarchy

Crisis and listening now top PR skills hierarchy

While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.

PR can help fix the world’s addiction to fossil fuels

PR can help fix the world’s addiction to fossil fuels

The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

(Photo credit: Getty Images).

The Changemakers diversity conundrum

Diverse PR pros are invited to the ball but their dance cards are still empty.

Watch: Heinz sugar-free ketchup takes some responsibility off plates

Watch: Heinz sugar-free ketchup takes some responsibility off plates

The campaign gets nostalgic with a TV ad that leans into old cartoon tropes.

Thank you for your service: 'A jewel to the world and not just the UK'

Thank you for your service: 'A jewel to the world and not just the UK'

Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer.

PR has a PR problem

PR has a PR problem

Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.

Did Wingstop cross line by dropping F-bomb on Twitter?

Did Wingstop cross line by dropping F-bomb on Twitter?

One social media manager called Wingstop’s move a “shock value gimmick.”

5 things to watch post-Labor Day

5 things to watch post-Labor Day

With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.

Image credit: Getty Images

Quiet quitting: Should the PR industry be worried?

Is it nothing more than a buzzword?