Trust in all media falls, apart from firms’ own channels – Edelman Trust Barometer

Trust in all media falls, apart from firms’ own channels – Edelman Trust Barometer

By Danny Rogers, January 18, 2022

Trust in all news sources has fallen over the past decade, except for media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.

Latest

Chessington World of Adventures appoints agency to two-year brief

Chessington World of Adventures appoints agency to two-year brief

32West expands across the north of England with new offices

32West expands across the north of England with new offices

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

Manifest makes two senior hires as revenue grows 50 per cent

Manifest makes two senior hires as revenue grows 50 per cent

The PHA Group acquires digital agency Red Hot Penny

The PHA Group acquires digital agency Red Hot Penny

John Gardiner (left) and Dan Jones

Ford names UK & Ireland comms and public affairs chief

Anthem PR hires managing director from Mind+Matter

Anthem PR hires managing director from Mind+Matter

Teneo buys KPMG’s Cayman and British Virgin Islands restructuring business

Teneo buys KPMG’s Cayman and British Virgin Islands restructuring business

Iain Dey: Former Sunday Times business editor has been managing director at Edelman Smithfield for a year

Edelman Smithfield announces leadership shake-up

Golf venue group Topgolf tees up agency

Golf venue group Topgolf tees up agency

Discover

12 UK PR agencies to watch in 2022

12 UK PR agencies to watch in 2022

'Employees become emperors' – PR pros offer 22 words on what they're expecting in 2022

'Employees become emperors' – PR pros offer 22 words on what they're expecting in 2022

12 new UK PR agencies to watch in 2022

12 new UK PR agencies to watch in 2022

PRWeek UK Communicators of the Year 2021: The list in full

PRWeek UK Communicators of the Year 2021: The list in full

Beyond COP26: Agencies warn clients over environmental impact

Beyond COP26: Agencies warn clients over environmental impact

'Are you on Mother Earth's pitch list?' PR pros on challenges and duties of COP26

'Are you on Mother Earth's pitch list?' PR pros on challenges and duties of COP26

The PRWeek Pay Gap Project

The PRWeek Pay Gap Project

(L-R) Cory Reynolds, Jamie Dunkley, Dr LeMia Jenkins Thompson, Fiona Laffan, Sophie Timms.

Meet the In-house Elites

Trust

Media in Focus: Evolution, trust, future

From the editor-in-chief: Make PR more diverse

From the editor-in-chief: Make PR more diverse

Activists like Greta Thunberg pressing brands to behave ethically and sustainably

Brands must fight harder for coverage as media output shrinks, new research finds

One in three comms staff eye career change as firms warned against 'one-size-fits-all' thinking

One in three comms staff eye career change as firms warned against 'one-size-fits-all' thinking

Hot Right Now

Opinion

Boris Johnson and Ovo Energy – a tale of two sorrys

Boris Johnson and Ovo Energy – a tale of two sorrys

What impact will the Djokovic vaccination drama have on Brand Australia?

What impact will the Djokovic vaccination drama have on Brand Australia?

Molly-Mae’s comms were a symptom of society’s warped commentary on success

Molly-Mae’s comms were a symptom of society’s warped commentary on success

(Photo by NICK OTTO/AFP via Getty Images)

Elizabeth Holmes scandal: a reminder that PR must protect journalistic independence

Want to recruit and retain working-class talent? Ten tips to make a real difference

Want to recruit and retain working-class talent? Ten tips to make a real difference

Where have all the role models gone? Ageism is rife in the PR industry

Where have all the role models gone? Ageism is rife in the PR industry

Special report

PRWeek reveals the Top 150 UK PR Consultancies in 2021

PRWeek reveals the Top 150 UK PR Consultancies in 2021

By Rob McKinlay, April 20, 2021

Presenting PRWeek's rankings of the UK's Top 150 PR Consultancies in 2021, including 25 agencies that did not appear in the 2020 list.

PRWeek Awards 2021

Engine MHP + Mischief and Taylor Herring (pictured) were the big winners

PRWeek UK Awards 2021: Winners revealed

Clare Parsons and Tony Langham

Lansons duo Clare Parsons and Tony Langham enter PRWeek UK Hall of Fame

In Pictures: PRWeek UK Awards 2021 - part one

In Pictures: PRWeek UK Awards 2021 - part one

PRWeek UK Awards: Creativity shines in darkest of times

PRWeek UK Awards: Creativity shines in darkest of times

In Pictures: PRWeek UK Awards 2021 - part two

In Pictures: PRWeek UK Awards 2021 - part two

Winner: FleishmanHillard UK

PRWeek UK Awards Winners 2021: Large Consultancy of the Year

The #LongLiveThePrince campaign

PRWeek UK Awards Winners 2021: Not-for-Profit

Winner: Taylor Herring

PRWeek UK Awards Winners 2021: Small Consultancy of the Year (UK fees less than £5m)

New Realities, 3 Monkeys Zeno for Lenovo

PRWeek UK Awards Winners 2021: Best International Campaign

Winner: Hope&Glory PR

PRWeek UK Awards Winners 2021: Mid-sized Consultancy of the Year

The Knowledge

From the UK editor: What makes a great communicator in 2021?

From the UK editor: What makes a great communicator in 2021?

PR agencies taking on more environmental comms work

PR agencies taking on more environmental comms work

Few UK PR firms track reduction in carbon footprint

Few UK PR firms track reduction in carbon footprint

24 agencies declare B Corp ambition

24 agencies declare B Corp ambition

From the UK editor: PR and Big Oil - new crisis, old questions

From the UK editor: PR and Big Oil - new crisis, old questions

From the editor-in-chief: ESG growth a huge opportunity, but also a conundrum

From the editor-in-chief: ESG growth a huge opportunity, but also a conundrum

In-house comms elites assert their primacy

In-house comms elites assert their primacy

Trust

Media in Focus: Evolution, trust, future

Image: Miguel Navarro via Getty Images

Mental health 'biggest challenge’ for internal comms pros as priorities shift

Partner Content

From our partners

What is it like to work at TDC PR?

What is it like to work at TDC PR?

How an ESG strategy can future-proof your business

How an ESG strategy can future-proof your business

The power of influence: how does your B2B content measure up?

The power of influence: how does your B2B content measure up?

Mastering multi-market communications in EMEA and beyond

Mastering multi-market communications in EMEA and beyond

Niamh Fogarty, director, Hanbury Strategy

“Real diversity of knowledge and experience” - Why I love working in the communications team at Hanbury Strategy

FSB Celebrating Small Business Awards

5 reasons to enter the FSB Celebrating Small Business Awards