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Government spent more than £184m on Covid comms in 2020

Government spent more than £184m on Covid comms in 2020

Mr Potato Head creators burned to a crisp by PR stunt

Mr Potato Head creators burned to a crisp by PR stunt

PRWeek UK Power Book 2021: Top 10 in travel comms

PRWeek UK Power Book 2021: Top 10 in travel comms

Beattie's intent – not the mortifying, messed-up message – is what matters most

Beattie's intent – not the mortifying, messed-up message – is what matters most

Airbnb slashes spend in permanent shift from performance marketing to brand

Airbnb slashes spend in permanent shift from performance marketing to brand

Child deafness charity appoints Boldspace to raise profile

Child deafness charity appoints Boldspace to raise profile

Syneos appoints point man for reputation offer among global hires

Syneos appoints point man for reputation offer among global hires

Edelman names co-CEOs for UK

Edelman names co-CEOs for UK

Edelman UK revenue falls 6.4 per cent in 2020, but rebounds in 2021

Edelman UK revenue falls 6.4 per cent in 2020, but rebounds in 2021

BT & EE appoints PR agencies in massive review

BT & EE appoints PR agencies in massive review

'It’s not enough to stay curious' – Creative Q&A

'It’s not enough to stay curious' – Creative Q&A

'We needed to make the invisible visible' – Behind the Campaign, with Ariel, Ketchum and Mrs Hinch

'We needed to make the invisible visible' – Behind the Campaign, with Ariel, Ketchum and Mrs Hinch

'COVID-19 put purpose comms on steroids' – Power Book elite on extraordinary year

'COVID-19 put purpose comms on steroids' – Power Book elite on extraordinary year

From the editor-in-chief: Top UK PR pros on 2020, the pandemic, and what’s next

From the editor-in-chief: Top UK PR pros on 2020, the pandemic, and what’s next

'The future is female' – FleishmanHillard hires global CD and promotes creative women

'The future is female' – FleishmanHillard hires global CD and promotes creative women

Top & Flop of the Week: Jo Whiley prompts vaccine re-think, Coke 'be less white' row

Top & Flop of the Week: Jo Whiley prompts vaccine re-think, Coke 'be less white' row

Agency leaders join inaugural PR mental health charter committee

Agency leaders join inaugural PR mental health charter committee

Pitch Update: Starling Bank, Go Turkey, Nichols, Technicolor, TPay Mobile and more

Pitch Update: Starling Bank, Go Turkey, Nichols, Technicolor, TPay Mobile and more

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

Movers & Shakers: Ketchum, H+K, Portland, M&C Saatchi Group, Pitch, Engine and more

Movers & Shakers: Ketchum, H+K, Portland, M&C Saatchi Group, Pitch, Engine and more

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Where next for your PR career? Get mentored by the best
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Where next for your PR career? Get mentored by the best

Has the pandemic adversely affected your career? A great mentor could be just what you need to get back on track.

The State of the Influencer 2020 Report
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The State of the Influencer 2020 Report

PRWeek and Vuelio’s insight into influencer marketing based on the UK Influencer Survey 2020

Understanding changing behaviours in a rapidly evolving consumer landscape
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Understanding changing behaviours in a rapidly evolving consumer landscape

If that landscape is shifting, so must your comms strategy – and fast. Here's some guidance on how to stay on top of the twists and turns…

"We are entering an era when brands are choosing consumers," says Hanover's Gary Cleland
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Five top tips on how to survive a PR crisis
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Five top tips on how to survive a PR crisis

What does a good crisis response look like in 2020? Alex Davies, Director at Hanover Communications, told PRWeek’s PharmaComms conference how to avoid turning a PR crisis into a drama

Being more human is key to tackling apathy
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Being more human is key to tackling apathy

"Brands must understand how audiences want to engage and be guided by their purpose and personality," WE Communication's Catherine Devaney tells PharmaComms

A healthcare insider's guide to shifting your content from good to great
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A healthcare insider's guide to shifting your content from good to great

Why we all love an infographic, when not to use TikTok, and how you shouldn't overthink things when the time is right: WE Communications' Cecilia Dominici shares her tips for increasing engagement on digital and social channels

Why relevance is the new reputation
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Why relevance is the new reputation

Could your organisation benefit from a model that can help communicators better connect with all its stakeholders? Annalise Coady, Laura Mucha and Kate Hawker from W20 Group explain how it works

Reach your creative potential today with this five-minute thought exercise from Pegasus
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Reach your creative potential today with this five-minute thought exercise from Pegasus

What's stopping the pharmaceutical industry delivering more creative communications? Absolutely nothing, according to Stuart Hehir and Kesha Tansey of Pegasus. They share their action plan for changing your creative culture

How PR teams make themselves heard at the top table
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How PR teams make themselves heard at the top table

Do you speak CEO? Learning the language of the C-suite could be seriously good for your comms, says Con Franklin, managing director at Ketchum Health

How does your brand reputation compare to your competitors?
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How does your brand reputation compare to your competitors?

Protecting and promoting your brand reputation is a crucial focus for anyone in PR, but how does your approach compare to your peers? With Kantar's Brand Reputation Benchmark you can find out...

How can healthcare brands earn stakeholder love?
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How can healthcare brands earn stakeholder love?

WE Communication's new whitepaper reveals why healthcare brands must be different in the face of indifference. Here are some of the report's key takeaways

Key takeaways: 5 ways to stay ahead of a brand crisis webinar
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Key takeaways: 5 ways to stay ahead of a brand crisis webinar

A recent PR Week webinar, produced in partnership with Dataminr, detailed how important real-time information and modern marketing can be in avoiding brand reputation crises

How companies can benefit from the reputation of their consumer brands
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How companies can benefit from the reputation of their consumer brands

Food and drinks companies are missing an opportunity by not making the most of the affection felt for their popular consumer products