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From our partners
Being more human is key to tackling apathy
"Brands must understand how audiences want to engage and be guided by their purpose and personality," WE Communication's Catherine Devaney tells PharmaComms
A healthcare insider's guide to shifting your content from good to great
Why we all love an infographic, when not to use TikTok, and how you shouldn't overthink things when the time is right: WE Communications' Cecilia Dominici shares her tips for increasing engagement on digital and social channels
Why relevance is the new reputation
Could your organisation benefit from a model that can help communicators better connect with all its stakeholders? Annalise Coady, Laura Mucha and Kate Hawker from W20 Group explain how it works
Reach your creative potential today with this five-minute thought exercise from Pegasus
What's stopping the pharmaceutical industry delivering more creative communications? Absolutely nothing, according to Stuart Hehir and Kesha Tansey of Pegasus. They share their action plan for changing your creative culture
How PR teams make themselves heard at the top table
Do you speak CEO? Learning the language of the C-suite could be seriously good for your comms, says Con Franklin, managing director at Ketchum Health
How does your brand reputation compare to your competitors?
Protecting and promoting your brand reputation is a crucial focus for anyone in PR, but how does your approach compare to your peers? With Kantar's Brand Reputation Benchmark you can find out...
How can healthcare brands earn stakeholder love?
WE Communication's new whitepaper reveals why healthcare brands must be different in the face of indifference. Here are some of the report's key takeaways
Key takeaways: 5 ways to stay ahead of a brand crisis webinar
A recent PR Week webinar, produced in partnership with Dataminr, detailed how important real-time information and modern marketing can be in avoiding brand reputation crises
Beaches, culture, reggae and... an intriguing PR brief
Jamaica is a larger-than-life Caribbean island that comes with its own beautiful beat. Can your agency help pitch its soundtrack to the world?
How companies can benefit from the reputation of their consumer brands
Food and drinks companies are missing an opportunity by not making the most of the affection felt for their popular consumer products
How PR and the world has changed in the PRCA's first 50 years
To celebrate the 50th anniversary of the founding of the world's biggest PR professional body, with more than 30,000 members, we explore the past, present and future of the PRCA and the industry it represents