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Empowering people to apply the 'lens of creativity'

Empowering people to apply the 'lens of creativity'

Creativity and innovation are the heart and soul of any company or organisation that wants to remain relevant.

PRCA member issued with written warning for 'violent language'

PRCA member issued with written warning for 'violent language'

A public affairs professional has been issued with a written warning by the PRCA for his use of 'violent language' on social media.

Showcase: PR campaign shines light on National Lottery-funded projects

Showcase: PR campaign shines light on National Lottery-funded projects

Munch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region worth £20m.

Could communicators have helped Bury FC?

Could communicators have helped Bury FC?

On Boxing Day 1992, I attended my first football match. I remember vividly the ritual of travelling to Burden Park to watch Bolton Wanderers for the first time and the excitement about seeing a team on the up.

In brief: New creative sector mentoring scheme, senior hire at GK Strategy, Virgin StartUp win for FullFat

In brief: New creative sector mentoring scheme, senior hire at GK Strategy, Virgin StartUp win for FullFat

Plus, care home operator appoints Springup, Canoe wins surf brand, Absolute Software makes Centropy its UK agency of record, and more in PRWeek UK.

Edelman hires ex-Weber Shandwick Germany CEO to lead German business

Edelman hires ex-Weber Shandwick Germany CEO to lead German business

Edelman has named Christiane Schulz, former chief executive of Weber Shandwick in Germany, as CEO of its German business.

Ferrero UK adds new agency to consumer roster

Ferrero UK adds new agency to consumer roster

Comms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's roster.

Brands must remain silent about Hong Kong: PR chief

Brands must remain silent about Hong Kong: PR chief

MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

Agency Doctor: Not interested in the financial detail of your agency? You need to get on the case, now

Agency Doctor: Not interested in the financial detail of your agency? You need to get on the case, now

Cash really is king in agency life, so you'd better make sure that you have an excellent handle on its critical role in, and flow throughout, your business.

Auto Trader launches car vending machine

Auto Trader launches car vending machine

Device offered 'haggle-free' sale with contactless payment.

PRCA MENA makes wide-ranging appointments for inaugural regional board

PRCA MENA makes wide-ranging appointments for inaugural regional board

Directors and CEOs from Edelman, Grayling Middle East and Abu Dhabi Media are among the line-up of appointed senior agency and in-house leaders.

Archetype appointed as 'outsourced CMO' for solar start-up launch

Archetype appointed as 'outsourced CMO' for solar start-up launch

'Enterprise incubator' Mach49 has partnered with comms agency Archetype to launch a solar company.

SheSays campaign pushes shared parental leave for working dads

SheSays campaign pushes shared parental leave for working dads

Most UK companies are still only promoting parental-leave benefits to mothers.

Watch: 45ft mural marks re-launch of classic comedy Dad's Army

Watch: 45ft mural marks re-launch of classic comedy Dad's Army

UKTV has unveiled a 1940s-style army recruitment campaign to celebrate the release of Dad's Army: The Lost Episodes on TV channel Gold.

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

In brief: Milk & Honey to promote online safety, Alfred in chicken welfare brief, audio brand win for BWP

New hires at Stone Junction, US baby-care brand hires Battenhall, beauty tool brand appoints Known, and more from PRWeek UK.

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10 ways to push consumer brands forward
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10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

More than innovation - why Product of the Year winners provide added value

More than innovation - why Product of the Year winners provide added value

The world's largest annual consumer-voted award, Product of the Year, is open for entries. The winning products lead the way in innovation, brand-building and sales

Five ways to stay ahead of a brand crisis
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Five ways to stay ahead of a brand crisis

Join this PR Week webinar, produced in partnership with Dataminr, for real-world tips and tools on how to prepare for and respond to a brand crisis

Why corporate social responsibility is a mission-critical element to your business
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Why corporate social responsibility is a mission-critical element to your business

As the Reputation Institute launches its ranking of the UK's 50 most responsible businesses, this PRWeek paper looks at the five key ingredients for strong corporate responsibility, along with examples of the companies getting it right

"Your brand purpose is what makes you relevant to your audience"

"Your brand purpose is what makes you relevant to your audience"

Commotion's creative director, Rhian Harries, says getting to the core of a brand's purpose is the key to telling real stories

From digital disruptor to industry leader
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From digital disruptor to industry leader

Building a challenger brand is tough in today's b2b landscape. Hannah Patel (pictured), UK director at Red Lorry Yellow Lorry, speaks to LogMeIn's Lauren Christopherson on how to get your message across in a crowded marketplace

"You need humans to engage with humans"

"You need humans to engage with humans"

Artificial intelligence is enhancing our lives, but it's nothing without the human touch, says Cision's senior insight manager, Orla Graham

Be brave! Ask the awkward questions

Be brave! Ask the awkward questions

Our ability to influence uncompromising colleagues and the board lies in the art of asking the right questions. But as an industry are we nurturing this ability?

Trust: Journalism's new business model

Trust: Journalism's new business model

Despite a difficult recent past for journalists - from fake news and misinformation campaigns, to shrinking budgets and newsrooms - a recent Cision report has revealed public trust is recovering

The power of questions

The power of questions

3 Monkeys Zeno's Creative Director, Stuart Yeardsley, explores why some of the most successful comms companies flourish because of their capacity to debate awkward provocations

More than food and drink: how brands get real impact
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More than food and drink: how brands get real impact

People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies

How automotive is navigating a transforming landscape
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How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

Tackling taboos

Tackling taboos

Consumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma Europe's CSR Director, Christina Chalé