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How companies can benefit from the reputation of their consumer brands
Food and drinks companies are missing an opportunity by not making the most of the affection felt for their popular consumer products
UNP: Availability, consistency and quality
Spotting a gap in the market 20 years ago, Hamlet Mejloumian set up the photo agency UNP as a cost-effective alternative to large multi-national agencies. PRWeek caught up with him to find out more
A Q&A with Ballou founder Colette Ballou
Having worked for PR agencies in her native US, in 2002 Colette Ballou set up Ballou in Paris, London and Berlin. PRWeek caught up with her to find out the agency's story
How PR and the world has changed in the PRCA's first 50 years
To celebrate the 50th anniversary of the founding of the world's biggest PR professional body, with more than 30,000 members, we explore the past, present and future of the PRCA and the industry it represents
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
More than innovation - why Product of the Year winners provide added value
The world's largest annual consumer-voted award, Product of the Year, is open for entries. The winning products lead the way in innovation, brand-building and sales
Five ways to stay ahead of a brand crisis
Join this PR Week webinar, produced in partnership with Dataminr, for real-world tips and tools on how to prepare for and respond to a brand crisis
Why corporate social responsibility is a mission-critical element to your business
As the Reputation Institute launches its ranking of the UK's 50 most responsible businesses, this PRWeek paper looks at the five key ingredients for strong corporate responsibility, along with examples of the companies getting it right
"Your brand purpose is what makes you relevant to your audience"
Commotion's creative director, Rhian Harries, says getting to the core of a brand's purpose is the key to telling real stories
From digital disruptor to industry leader
Building a challenger brand is tough in today's b2b landscape. Hannah Patel (pictured), UK director at Red Lorry Yellow Lorry, speaks to LogMeIn's Lauren Christopherson on how to get your message across in a crowded marketplace