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How big could virtual PR agencies get?
Virtual agency models and non-traditional working patterns are increasingly demanded by staff and gaining the blessing of clients - but how big could a PR firm without an office realistically get?
Government tells public sector: Spend 10 per cent of campaign budgets on evaluation
Public sector comms teams need to ensure that they are properly demonstrating the effectiveness of their work, according to an evaluation framework published by the Government Communication Service (GCS) this month.
In brief: Montfort hires Bastin, AxiCom wins Computacenter, Sermelo gets director, Cirkle appoints creative
Montfort hires Bastin, AxiCom wins Computacenter, Sermelo gets director, Cirkle appoints creative, and more from PRWeek UK.
Trash Isles PR Lions victory a 'light bulb moment' showing impact of 'social publishers'
The success of Trash Isles - the PR Lions Grand Prix winner from AMV BBDO and LADbible - should be a "light bulb moment" demonstrating the impact of social publishers, according to LADbible's head of comms.
Helping PRs to PR: hiring a dedicated marketing resource makes perfect sense for agencies
If anyone is going to be good at self-promotion, it's going to be a PR agency, right?
RAF Museum creates integrated comms campaign for centenary makeover
Armed Forces Day, on Saturday 30 June, will see the relaunch of a revamped Royal Air Force Museum in Colindale, London, as part of the RAF's centenary celebrations.
Sorrell reveals WPP regrets in not moving faster with 'horizontality'
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.
Finsbury chairman Roland Rudd's chauffeur 'interviewed in FCA insider trading probe'
The chauffeur of Finsbury chairman Roland Rudd has been interviewed by the UK's Financial Conduct Authority (FCA) as part of a probe into insider trading, City AM has reported.
China BBDO duo win Young PR Lions amid controversy over lack of Bronze
China's representatives at the Young PR Lions at Cannes - from ad agency BBDO - won Gold yesterday, although there has been criticism that no Bronze award was given.
Flack Cannes special: Moxham's Lion, Ingham's Uber, Kylie's charm
Hijinks this week on the rose-drenched terraces of the Côte D'Azur, including Angie Moxham's lost Lion, Taylor Herring barred entry, and meeting Kylie left which comms chief speechless?
Brands must weigh their comms options as Trump's trade war heats up
Are American products sold in Britain about to get more expensive? In response to President Trump's tariffs on European steel and aluminium, the EU has stated that it will place duties on €2.8bn worth of US goods from today.
Edelman campaign for Adobe wins Social & Influencer Bronze Lion
It's the second non-PR Lion for Edelman and the Make the Cut campaign.
Creative shops (again) win Lion's share of PR trophies at Cannes
FleishmanHillard, Edelman, and Ketchum bagged PR Lions on Thursday.
Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport
Grime star Big Narstie struggles with the Russian language in the latest episode of a World Cup-themed content series produced by online bookmaker 888sport.
This PR agency is not going to be open on Fridays any more
Independent UK agency Radioactive PR is going to be getting that Friday feeling a day early than everyone else from next week, as the agency trials cutting down its working week to four days.
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Three myth-busting lessons for future PR leaders
Cannes gives us a glimpse into the future of PR. This year, that future looks like paradigm-shifting automation. What will agency work look like after AI and automation have remade it? And how can we keep on leading with real, human purpose?
Creepy or Cool? Brands and creativity need to find the balance
What technology can do for consumers and brands versus what it should do is at the core of a creepy-cool study - and Cannes very first game show...
30 under 30: passion with a side-dish of perspective
30 under 30 celebrates those with the potential to become industry leaders of the future. So what did this year's entries do right? And what does it mean to be young and ambitious in the world of PR?
Memorable campaigns lead to positive results
Analytics are revealing ever deeper insights into short-term outputs, but it shouldn't be at the expense of the most important PR metric of all - long-term reputation
Stop saying millennials have short attention spans
Attention spans are not getting shorter (that's the long and short of it). Those mercurial millennials are, in fact, able to concentrate for longer than a ten second Snapchat. Panelists from TVC Group, The Economist Group and EY took to the stage at Campaign's Brand Film Festival to tell us why.
Why it is cool to be kind
The industry has shifted with pace in the last ten years but one thing that remains is the clique-like behaviour of those that think they are in the gifted minority.
PR is in an existential moment
Seismic events have created a moment of existential crisis for the industry, according to WE Communications international president Alan VanderMolen...
Four steps to successful influencer marketing
Celebrity Intelligence, a leading talent discovery platform, hosted a panel session at PR360 to ask how PR and comms professionals should approach talent-led marketing and adopt a more data-driven mindset.
How to get your content covered: insights from 72Point
72Point has become synonymous with news generation thanks to its ability to put brands at the heart of national conversations...
Five steps to solving PR's self-esteem issues
The industry has some issues to resolve if it is to reach its full potential, according to a rousing talk at PR360