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How PR and the world has changed in the PRCA's first 50 years
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How PR and the world has changed in the PRCA's first 50 years

To celebrate the 50th anniversary of the founding of the world's biggest PR professional body, with more than 30,000 members, we explore the past, present and future of the PRCA and the industry it represents

10 ways to push consumer brands forward
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10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

More than innovation - why Product of the Year winners provide added value

More than innovation - why Product of the Year winners provide added value

The world's largest annual consumer-voted award, Product of the Year, is open for entries. The winning products lead the way in innovation, brand-building and sales

Five ways to stay ahead of a brand crisis
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Five ways to stay ahead of a brand crisis

Join this PR Week webinar, produced in partnership with Dataminr, for real-world tips and tools on how to prepare for and respond to a brand crisis

Why corporate social responsibility is a mission-critical element to your business
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Why corporate social responsibility is a mission-critical element to your business

As the Reputation Institute launches its ranking of the UK's 50 most responsible businesses, this PRWeek paper looks at the five key ingredients for strong corporate responsibility, along with examples of the companies getting it right

"Your brand purpose is what makes you relevant to your audience"

"Your brand purpose is what makes you relevant to your audience"

Commotion's creative director, Rhian Harries, says getting to the core of a brand's purpose is the key to telling real stories

From digital disruptor to industry leader
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From digital disruptor to industry leader

Building a challenger brand is tough in today's b2b landscape. Hannah Patel (pictured), UK director at Red Lorry Yellow Lorry, speaks to LogMeIn's Lauren Christopherson on how to get your message across in a crowded marketplace

"You need humans to engage with humans"

"You need humans to engage with humans"

Artificial intelligence is enhancing our lives, but it's nothing without the human touch, says Cision's senior insight manager, Orla Graham

Be brave! Ask the awkward questions

Be brave! Ask the awkward questions

Our ability to influence uncompromising colleagues and the board lies in the art of asking the right questions. But as an industry are we nurturing this ability?

Trust: Journalism's new business model

Trust: Journalism's new business model

Despite a difficult recent past for journalists - from fake news and misinformation campaigns, to shrinking budgets and newsrooms - a recent Cision report has revealed public trust is recovering

The power of questions

The power of questions

3 Monkeys Zeno's Creative Director, Stuart Yeardsley, explores why some of the most successful comms companies flourish because of their capacity to debate awkward provocations

More than food and drink: how brands get real impact
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More than food and drink: how brands get real impact

People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies

How automotive is navigating a transforming landscape
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How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...