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Report says automation and analytics hold key to comms in 2018

Report says automation and analytics hold key to comms in 2018

Automation, data analytics and artificial intelligence (AI) will have big impacts on the marketing and communications industry in 2018.

Scottish lobbying register urged to emphasise 'positive' aspects of the trade

Scottish lobbying register urged to emphasise 'positive' aspects of the trade

The nascent Scottish Parliament Lobbying Register has been urged to raise awareness of what lobbying is and highlight the positive aspects of it, in a report by a University of Edinburgh lecturer.

CNC wins PR brief with Ontario Teachers' Pension Plan after Bell Pottinger fall

CNC wins PR brief with Ontario Teachers' Pension Plan after Bell Pottinger fall

Ontario Teachers' Pension Plan (OTPP), one of the world's biggest pension plans, has hired CNC as its PR agency of record in the UK/Europe and Asia Pacific, an account previously held by Bell Pottinger.

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.

In brief: Rudd becomes Tate trustee, Harkable up for sale, Aspectus promotes Focas, Popcorn's wine win

In brief: Rudd becomes Tate trustee, Harkable up for sale, Aspectus promotes Focas, Popcorn's wine win

Rudd becomes Tate trustee, social media agency Harkable up for sale, Aspectus promotes Focas, Popcorn's wine win, and more from PRWeek UK.

Lawsuit alleges Weber Shandwick didn't stop copywriter's online harassment campaign

Lawsuit alleges Weber Shandwick didn't stop copywriter's online harassment campaign

The Interpublic firm said it will "vigorously contest the serious allegations" described in the lawsuit.

Paperchase joins the ranks of Daily Mail detractors - but is this move a suppression of free speech?

Paperchase joins the ranks of Daily Mail detractors - but is this move a suppression of free speech?

Paperchase is the latest brand to distance itself from the Daily Mail after criticism from social media users - but what are the risks when brands take this step?

Sorrell faces House of Lords grilling on the future of advertising

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

YouTube under fire again, this time for videos that 'exploit' children

YouTube under fire again, this time for videos that 'exploit' children

An article has claimed that Google made millions of pounds in advertising from videos that exploit children.

Postcard from Ireland: Global appeal in the Eurozone

Postcard from Ireland: Global appeal in the Eurozone

The PR industry in Ireland is experiencing a revival following the recession and is feeling the benefits of being the only English-speaking Eurozone country, attracting big multinationals, says Lorna Jennings, MD at Hanover Dublin.

John Lewis' #MozTheMonster campaign judged 'most positively' on social

John Lewis' #MozTheMonster campaign judged 'most positively' on social

John Lewis' Moz the Monster Christmas campaign film appears to be the nation's favourite, according to analysis by social media monitoring tool Brandwatch.

Boutique agencies are critical to the future of PR

Boutique agencies are critical to the future of PR

I first started in PR when Instagram didn't exist, Facebook ads weren't really 'a thing' and cost-per-click had yet to evolve into the giant performance marketing industry it is today.

Marginal cuts in corp comms at GE amid broader restructuring

Marginal cuts in corp comms at GE amid broader restructuring

The company's corporate communications team has seen a handful of eliminations.

KFC's latest wacky product is a $10,000 internet escape pod

KFC's latest wacky product is a $10,000 internet escape pod

Designed to "comfortably fit four adults and a bucket of Kentucky Fried Chicken," KFC hopes the internet escape pod is just what consumers need this holiday season.

'Whatever you say about World Rugby, it isn't bent': Brian Moore on the 2023 Rugby World Cup race

'Whatever you say about World Rugby, it isn't bent': Brian Moore on the 2023 Rugby World Cup race

Rugby pundit Brian Moore has backed the decision to host the 2023 Rugby World Cup in France, in conversation with PRWeek.

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Break a record... through the art of storytelling
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How your brand can create extraordinary content through extraordinary experiences

2017 Global Comms Report: Challenges and Trends
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2017 Global Comms Report: Challenges and Trends

PRWeek, in partnership with Cision, conducted a global survey of CCOs, CMOs, SVPs and presidents to better understand the challenges PR professionals are facing.

Creativity is serious business
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Creativity is serious business

PR is fun, and agency life is even more fun. And our agency is hella fun. So, the kooky, cool, creative part of our agency must be ultra fuuun, right?

Tensions soar as airline saga takes a nosedive
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Tensions soar as airline saga takes a nosedive

The Ryanair debacle continued to hog the business pages this month. Then Monarch Airlines collapsed, triggering the greatest peace time repatriation effort in British history - and a clashing of heads between the political and corporate worlds.

PRWeek Jobs launches 'Wonderful Workplaces' campaign
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PRWeek Jobs launches 'Wonderful Workplaces' campaign

New PR careers hub will showcase employers in the PR and communications industry and more.

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FHF's #LISTENINGFACE campaign is about giving people the opportunity to be listened to. What impact has it had on their staff?

In an uber-transparent era, look deep within to understand true impact
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H+K launches 'Better Impact' offer to help businesses in an era of transparency that calls for brand reflection to improve impact on people and the planet

Uber and Ryanair: can failure be forgiven?
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Uber and Ryanair: can failure be forgiven?

Only two business stories are noticed by more than 10% of the population in September: Ryanair's cancellation of thousands of flights over the next six months and TfL's refusal to renew Uber's license in London...

If you stop moving, you'll fall off - a modern marketer's guide to brand positioning
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Brands must find new ways to connect with consumers - and learn to love disruption

Can creativity keep healthcare human?
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