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Pharma company appoints Road Comms to promote osteoporosis drug

Pharma company appoints Road Comms to promote osteoporosis drug

Theramex has hired health and wellbeing specialist Road Communications to handle a campaign for the drug Actonel GR, following their successful partnership in support of World Osteoporosis Day 2018.

In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch

In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch

Kekst CNC re-hires director, John Doe wins axe-throwing venue brief, MBO for Outwrite PR, and more from PRWeek UK.

Case study: 'Cautious pharma' link up with LADbible wins high engagement for haemophilia campaign

Case study: 'Cautious pharma' link up with LADbible wins high engagement for haemophilia campaign

An unlikely pairing of pharma giant Roche with youth media platform LADbible generated impressive results in its 'Bleeding obvious' campaign to raise awareness of haemophilia.

Children's charity Plan International UK hires comms and campaigns chief

Children's charity Plan International UK hires comms and campaigns chief

Global children's charity Plan International UK has appointed Katie Morrison of Great Ormond Street Hospital as its new director of communications, campaigns and UK programmes.

Cadbury updates Freddo Treasures campaign following backlash

Cadbury updates Freddo Treasures campaign following backlash

Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek UK Power Book 2019: Top 10 creative directors - and their favourite campaigns

PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top 10 creative directors.

H+K global head of sport exits for entertainment and sports marketing agency

H+K global head of sport exits for entertainment and sports marketing agency

H+K Strategies global head of sport & partnership marketing Andy Sutherden has been appointed head of international for CAA Brand Consulting.

Survey reveals how much influencers charge for posts

Survey reveals how much influencers charge for posts

The amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and two per cent charging more than £1,000.

FleishmanHillard Fishburn hires Team Spirit director to head financial services

FleishmanHillard Fishburn hires Team Spirit director to head financial services

FleishmanHillard Fishburn has hired Team Spirit director Liz Willder as head of financial services, PRWeek has learned.

News UK launches full-service influencer marketing agency The Fifth

News UK launches full-service influencer marketing agency The Fifth

Unit will be led by former director of digital strategy and partnerships Oliver Lewis.

3 Monkeys Zeno makes senior appointments including new hire from Red

3 Monkeys Zeno makes senior appointments including new hire from Red

3 Monkeys Zeno (3MZ) has announced changes in its senior team, including the promotion of Amy Parry to head of consumer & brand and the appointment of Red's David Lucas to lead the b2b tech practice.

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Award-winning creative joins 'health and humanity' agency

Award-winning creative joins 'health and humanity' agency

Steve Broadhurst, who has won more than 40 awards in a career spanning more than 30 years, has been appointed creative director at healthcare comms agency 11 London, the company has announced.

Consumers abandon brands that violate their personal values, survey finds

Consumers abandon brands that violate their personal values, survey finds

More than two thirds of consumers say their personal values influence their buying habits, and almost half have abandoned brands they believe to have violated them, according to a global survey of consumers and marketing professionals.

Reputational fallout ensued for bank that tried to ditch flexible working

Reputational fallout ensued for bank that tried to ditch flexible working

The concept of flexible working is not only part and parcel of business life these days, for good reason, it is also part of the framework of employment legislation designed to eradicate discrimination in the workplace.

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How automotive is navigating a transforming landscape
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How automotive is navigating a transforming landscape

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Tackling taboos

Tackling taboos

Consumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma Europe's CSR Director, Christina Chalé

How cannabis' image is changing and why comms professionals around the world need to pay attention
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How cannabis' image is changing and why comms professionals around the world need to pay attention

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Why banks don't need love for loyalty
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What you need to know about health comms for 2019 and beyond
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What you need to know about health comms for 2019 and beyond

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

"As communicators, we have a responsibility to talk about AI in a positive way"
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"As communicators, we have a responsibility to talk about AI in a positive way"

Artificial intelligence poses little threat to our industry - but it provides plenty of opportunities, says Hanover Communication's Guto Harri

"Make yourselves heard," Sir Craig Oliver tells CommsCon
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"Make yourselves heard," Sir Craig Oliver tells CommsCon

David Cameron's former director of comms and politics told communication professionals "it's time to step up" at Cision's inaugural CommsCon event

The rise of AI: what does it mean for PR?
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The rise of AI: what does it mean for PR?

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SA Tourism on the hunt for an events management agency
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SA Tourism on the hunt for an events management agency

South African Tourism remains a dynamic DMO and is looking for an activation agency to continue their strategic marketing

How to track your brand imagery across the web
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How to track your brand imagery across the web

And other digital weapons... Emerging technology, innovation and inspiration is all on show at #CommsCon18

Product of the Year: Smart product innovation can be PR gold
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Product of the Year: Smart product innovation can be PR gold

Convenience shopping has always had fairly unglamorous and functional connotations, but smart and nimble product development and updates can make a real difference to people's everyday lives.