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How big could virtual PR agencies get?

How big could virtual PR agencies get?

Virtual agency models and non-traditional working patterns are increasingly demanded by staff and gaining the blessing of clients - but how big could a PR firm without an office realistically get?

Government tells public sector: Spend 10 per cent of campaign budgets on evaluation

Government tells public sector: Spend 10 per cent of campaign budgets on evaluation

Public sector comms teams need to ensure that they are properly demonstrating the effectiveness of their work, according to an evaluation framework published by the Government Communication Service (GCS) this month.

In brief: Montfort hires Bastin, AxiCom wins Computacenter, Sermelo gets director, Cirkle appoints creative

In brief: Montfort hires Bastin, AxiCom wins Computacenter, Sermelo gets director, Cirkle appoints creative

Montfort hires Bastin, AxiCom wins Computacenter, Sermelo gets director, Cirkle appoints creative, and more from PRWeek UK.

Trash Isles PR Lions victory a 'light bulb moment' showing impact of 'social publishers'

Trash Isles PR Lions victory a 'light bulb moment' showing impact of 'social publishers'

The success of Trash Isles - the PR Lions Grand Prix winner from AMV BBDO and LADbible - should be a "light bulb moment" demonstrating the impact of social publishers, according to LADbible's head of comms.

Helping PRs to PR: hiring a dedicated marketing resource makes perfect sense for agencies

Helping PRs to PR: hiring a dedicated marketing resource makes perfect sense for agencies

If anyone is going to be good at self-promotion, it's going to be a PR agency, right?

RAF Museum creates integrated comms campaign for centenary makeover

RAF Museum creates integrated comms campaign for centenary makeover

Armed Forces Day, on Saturday 30 June, will see the relaunch of a revamped Royal Air Force Museum in Colindale, London, as part of the RAF's centenary celebrations.

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

Finsbury chairman Roland Rudd's chauffeur 'interviewed in FCA insider trading probe'

Finsbury chairman Roland Rudd's chauffeur 'interviewed in FCA insider trading probe'

The chauffeur of Finsbury chairman Roland Rudd has been interviewed by the UK's Financial Conduct Authority (FCA) as part of a probe into insider trading, City AM has reported.

China BBDO duo win Young PR Lions amid controversy over lack of Bronze

China BBDO duo win Young PR Lions amid controversy over lack of Bronze

China's representatives at the Young PR Lions at Cannes - from ad agency BBDO - won Gold yesterday, although there has been criticism that no Bronze award was given.

Flack Cannes special: Moxham's Lion, Ingham's Uber, Kylie's charm

Flack Cannes special: Moxham's Lion, Ingham's Uber, Kylie's charm

Hijinks this week on the rose-drenched terraces of the Côte D'Azur, including Angie Moxham's lost Lion, Taylor Herring barred entry, and meeting Kylie left which comms chief speechless?

Brands must weigh their comms options as Trump's trade war heats up

Brands must weigh their comms options as Trump's trade war heats up

Are American products sold in Britain about to get more expensive? In response to President Trump's tariffs on European steel and aluminium, the EU has stated that it will place duties on €2.8bn worth of US goods from today.

Edelman campaign for Adobe wins Social & Influencer Bronze Lion

Edelman campaign for Adobe wins Social & Influencer Bronze Lion

It's the second non-PR Lion for Edelman and the Make the Cut campaign.

Creative shops (again) win Lion's share of PR trophies at Cannes

Creative shops (again) win Lion's share of PR trophies at Cannes

FleishmanHillard, Edelman, and Ketchum bagged PR Lions on Thursday.

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Watch: Big Narstie goes to школа (that's 'school' in Russian) for 888sport

Grime star Big Narstie struggles with the Russian language in the latest episode of a World Cup-themed content series produced by online bookmaker 888sport.

This PR agency is not going to be open on Fridays any more

This PR agency is not going to be open on Fridays any more

Independent UK agency Radioactive PR is going to be getting that Friday feeling a day early than everyone else from next week, as the agency trials cutting down its working week to four days.

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Cannes gives us a glimpse into the future of PR. This year, that future looks like paradigm-shifting automation. What will agency work look like after AI and automation have remade it? And how can we keep on leading with real, human purpose?

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Memorable campaigns lead to positive results
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Analytics are revealing ever deeper insights into short-term outputs, but it shouldn't be at the expense of the most important PR metric of all - long-term reputation

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Attention spans are not getting shorter (that's the long and short of it). Those mercurial millennials are, in fact, able to concentrate for longer than a ten second Snapchat. Panelists from TVC Group, The Economist Group and EY took to the stage at Campaign's Brand Film Festival to tell us why.

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How to get your content covered: insights from 72Point
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