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Pitch Update: NHS, PINK Prosecco, The Cheese Geek, Rugby League World Cup and more
PRWeek's weekly round-up of pitches and account moves.
'Sorry Piers, for me it’s a miss' – Creative Hits & Misses of the Week
Adrian Chitty, partner at Hope&Glory PR, takes a critical look at the week's creative launches.
Current picks up Subway global AOR account
The firm will handle both consumer and corporate work for the sandwich chain around the world.
Weber Shandwick wins potential $50m CDC flu vaccine comms account
The work includes promotion of the influenza vaccine and some crisis work.
Mattress maker Purple Innovation picks KWT as U.S. AOR
The MDC Partners agency is helping the company launch the Purple Kids Mattress among other duties.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
CPG giant makes emphatic case for contribution of marketing as it reports strong results.
General Mills contest leads to monster success on Instagram
The CPG giant got creative to ensure Halloween is special this year.
Floating Borat down the Thames symbolises an industry floundering for ideas and purpose
In turbulent times, decision-makers in any industry – be it CEOs, politicians, film directors or football managers – will fall back on tactics that served them well in the past, even if that past is growing distant and the tactic dating double-quick.
True purpose comes from within
Take it from purpose marketing forerunner Carol Cone and three other experts.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Unilever pledges increased marketing spend; Obama delivers scathing takedown of Trump.
Google’s public affairs chief to join Ofcom as director of comms
The communications regulator has appointed Google’s public affairs chief to be its new director of comms, as the organisation prepares to take on new duties from the government, PRWeek can reveal.
Movers & Shakers: IPG, SailGP, BCW, Millennium and more
PRWeek's weekly round-up of industry hires, departures and promotions.
PRWeek podcast: The industry response to the pandemic's impact on PRs' mental health
In a special episode of The PR Show, agency bosses say the mental health of their teams is among their top concerns heading into the “darkest depths of a cold winter”. We look at the impact of the COVID-19 crisis on mental health and how agencies are supporting employees.
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.
The director used the event to promote his new gin
Watch: Greenpeace 'Rang-tan' sequel spotlights deforestation from meat production
Greenpeace has released a Paul McCartney-backed sequel to its high-profile 'Rang-tan' film, which uses a different animal to highlight the destruction of forests for meat production.
Is it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?
Dunkin’ tried and unsurprisingly failed this week. Or did they?
Hill+Knowlton Strategies wins six-figure California walnut account
The WPP firm will focus on two Walnut organizations’ relationships with growers and handlers.
Dick’s Sporting Goods, Fox Sports alum Jennifer Moreau joins Dollar General
Moreau is the 17,000-store-strong chain’s VP of PR.
Coronavirus Briefing: Chasing the wave, celebrity COVID campaigns, masks and mass transportation
This week’s Haymarket Media Coronavirus Briefing is 1,135 words and will take you six minutes to read.
Polansky: Interpublic CMG PR firms see mid-single-digit Q3 revenue drop
CMG CEO Andy Polansky said he’s encouraged by the agencies’ performance and new business pipeline.
News
Coffee Break with Conagra Brands’ Jon Harris
The SVP and CCO drops in to discuss how the company is providing for essential workers, the Mrs. Butterworth’s controversy and his weekly basement jam sessions.
The iPhone changed everything, and organizations still haven’t caught up
Craft’s Brian Donahue on communicating in the most disruptive age in modern history.
Smyle introduces emotion analytics platform for events
Excited or bored? The creative agency's system will measure feelings of attendees.
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective January 1; Roth to move into executive chairman role.
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective 1 Jan; Roth to move into executive chairman role.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Interpublic makes it official, names Krakowsky as Roth’s successor; IPG Q3 numbers; Trump walks off ‘60 Minutes’ interview; AOC encourages young voters on blowout Twitch session.
Milk & Honey PR to launch new baby brand in the UK
Milk & Honey PR has been appointed to launch baby products subscription service Juno Baby in the UK.
Fake news jeopardising chances of COVID-19 vaccine success, study warns
A 'substantial' number of people accept Covid-19 conspiracy theories and are less likely to comply with public health measures or get vaccinated against the virus as a result, a major new study has concluded.
Hong Kong investment platform hires Borkowski for UK launch
Hong Kong-based incubator and investment platform, The Mills, has appointed Borkowski and London Advertising to support its UK launch in 2021, following a four-way tender.