From the Editor-in-Chief: Edelman’s Trust attack on media shoots the messenger – PR pros must play their part too

The Knowledge

Government and media 'fuel a cycle of distrust' according to a somewhat bleak analysis from Edelman that also examines fake news, leadership and the role of business in societal issues.

EHE's campaign at Times Square in New York City.

EHE Health lights up Times Square as it expands preventative care focus

The company launched the tagline ‘The Original Prevention Network' this month.

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Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

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More than 450 scientists call on PR, creative agencies to drop fossil fuel clients

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

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Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

P&G earnings; Gorillas hires CMO; Fashion pioneer dead at 73.

Committee for Standards

Public affairs pros questioned in APPG transparency inquiry

The Committee on Standards has held an evidence session with public affairs pros as part of its inquiry into improper lobbying through All Party Parliamentary Groups (APPGs).

The Royal Courts of Justice

Court of Appeal overturns ‘unlawful’ ruling on COVID-19 comms contract

The ruling that the award of a £560,000 government contract for COVID-19-related comms and research to agency Public First was unlawful has been overturned by the Court of Appeal.

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ASA slaps down Instagram Influencers

The Advertising Standards Authority has fired off a warning to influencers who fail to tell their followers they are being paid to promote a product.

Nicole Levings

UK-based Audience Collective announces US expansion

Los Angeles will become the latest base for PR agency Audience Collective, which already has offices across the UK.

The Unilver logo on the front of a glass-fronted office building.

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

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Pitching process is ‘out of hand’ says PRCA, and vows to ‘sort it out’

New research from the PRCA says many agency owners and decision-makers feel ‘uncomfortable’, ‘overstretched’ and under ‘huge pressure’ during the pitching process.

Gareth Leeding & Haran Ramachandran, Snap

Movers & Shakers: Hill+Knowlton Strategies, Forward, Snap, and more

PRWeek Asia's weekly round-up of people moves and account wins.

‘We can’t just copy-paste elements from the West’: Chair of PRCA’s DEI committee

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.

Yannick Bolloré

Havas buys majority stake in Iberian agency Tinkle

Havas has acquired a majority stake in Tinkle, the PR and comms firm that employs almost 200 people in Spain and Portugal, and will integrate it into Havas’ global AMO network.

Are brands communicating to shareholders the value of aligning with a purpose?

Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.

Curtin&Co goes into voluntary liquidation

Consultancy Curtin&Co has entered voluntary liquidation with debts of more than £750,000.

Laura Keller headshot

HPE brings on Laura Keller in global role as it plots 20 more comms hires

Keller is HPE’s first global comms hire in 2022. Her job includes driving the company’s equity narrative.

The Unilver logo on the front of a glass-fronted office building

Unilever shareholder's attack on sustainability messaging 'flawed,' experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance.'

Girl sitting on ad in Marriott Bonvoy ad

Marriott Bonvoy is looking for a TikTok correspondent

Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.

Sports Direct appoints agency on a retained basis

Retailer Sports Direct has hired Pitch as its retained PR firm following a competitive pitch process.

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Chessington World of Adventures

Chessington World of Adventures appoints agency to two-year brief

Smarts has been hired by Chessington World of Adventures following a competitive pitch process.

Matt McVeigh

32West expands across the north of England with new offices

32West has opened its fourth office, with locations now in Liverpool, Newcastle, Carlisle and Ulverston.

A group picture of the MindWorks' team. From left to right: Brad Herdholt, Michelle Watson, and Mark Barry.

AnalogFolk Group launches global behavioral consultancy MindWorks

MindWorks will apply behavioral economics to marketing strategy.

Michele Chase

Omnicom Public Relations Group hires Michele Chase as chief people officer

Chase started in the newly created role this month.

News to know this morning.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

2022 Edelman Trust Barometer: Businesses are the most-trusted source of information; Red Lorry Yellow Lorry plants flag in Austin.

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Red Lorry Yellow Lorry plants flag in Austin

The new office brings the agency’s global office count to six.

Sorrell: S4 boss is launching VC fund (Getty Images/Harry Murphy)

Sir Martin Sorrell targets adtech, data analysis and metaverse with new VC fund

Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto.

Richard Edelman

Trust in all media falls, apart from firms’ own channels – Edelman Trust Barometer

Trust in all news sources has fallen over the past decade, except for media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.

Daisy Phillips and Tom Winterton

Manifest makes two senior hires as revenue grows 50 per cent

Manifest has announced two senior appointments and revealed that revenue at the consumer comms agency increased by 50 per cent in 2021.