With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
PRWeek Asia’s weekly round-up of people moves and account wins.
B2B comms specialist Bhavna Satyanarayan has been promoted to a regional role which will see her build a new comms hub in Kuala Lumpur.
The current and long-term economic impact of the pandemic has been widely reported on and speculated about, but there are other industry changes taking place that, while perhaps harder to quantify, will likely prove to be no less critical to brands and companies.
From 'Freedom Day' to high fives and a powerful mental health message, PRWeek rounds up its five favourite campaigns from July 2021. Vote below for your favourite.
LLYC, the comms and public affairs agency focused primarily in the Spanish and Portuguese speaking world, has acquired a 70 per cent stake in Spanish advertising agency China.
Downing will report to CEO Rob Davis.
Global segment leader Mark McCall said ESG services were in demand, as were comms services to help companies retain talent.
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
A new bill introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.
People moves, account wins and other comms news.
Biles explains Olympic experience in Instagram Q&A; Delta ‘as contagious as chickenpox’; P&G CEO to step down.
PRWeek's podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.
PRWeek's round-up of pitches and account moves.
PRWeek's round-up of industry hires, departures and promotions.
After she was inspired by a documentary, Erin Carey gave up a government communications job in her native Australia, bought a yacht, and opted for a life on the waves with her family – while running a nascent PR agency. This is her story.
The Under Armour SVP of corporate communications talks about learning a new job remotely, returning to in-person work, what it's like at the Under Armour campus and more.
Jo Monery, managing director of corporate and technology at Red Consultancy, takes a critical look at creative offerings from the past seven days.
PRWeek UK rounds up campaign launches from this week.
Iselin's hire is one of several executive moves at the organization.
She will report directly to TikTok global head of marketing Nick Tran.
Linda Mills and Blue Origin’s comms team had to prepare for the unexpected while touting the safety of the flight.
R&CPMK is Medibio’s comms AOR in the U.S.
“I landed a segment and online coverage on a popular morning show by going rogue on my media strategy,” says Zeno’s Katie Cwayna.
She replaces Brandon Borrman, who exited in June.
As VP of client development, Joe Corace will focus on clients in the Midwest.
The social-media giant expects a 'more significant impact' from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising.
New head of comms at Twitter; Big night for U.S. swimmers; Robinhood IPO.
More than half of junior-level PR practitioners claim their mental health has worsened in the past year, which is now cited as the major challenge the industry faces. Juniors are also more concerned about job losses.