Scent marketing: The sweet smell of (brand) success

Scent marketing: The sweet smell of (brand) success

With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.

Movers & Shakers: Maverick, Red Havas, Agoda and more

Movers & Shakers: Maverick, Red Havas, Agoda and more

PRWeek Asia’s weekly round-up of people moves and account wins.

BASF names APAC head of comms

BASF names APAC head of comms

B2B comms specialist Bhavna Satyanarayan has been promoted to a regional role which will see her build a new comms hub in Kuala Lumpur.

In the post-pandemic era, brand authenticity is all-important

In the post-pandemic era, brand authenticity is all-important

The current and long-term economic impact of the pandemic has been widely reported on and speculated about, but there are other industry changes taking place that, while perhaps harder to quantify, will likely prove to be no less critical to brands and companies.

Five Campaigns We Liked in July

From 'Freedom Day' to high fives and a powerful mental health message, PRWeek rounds up its five favourite campaigns from July 2021. Vote below for your favourite.

LLYC buys majority stake in Spanish ad agency

LLYC buys majority stake in Spanish ad agency

LLYC, the comms and public affairs agency focused primarily in the Spanish and Portuguese speaking world, has acquired a 70 per cent stake in Spanish advertising agency China.

Cristal Downing departs Johnson & Johnson to lead Merck comms, public affairs

Cristal Downing departs Johnson & Johnson to lead Merck comms, public affairs

Downing will report to CEO Rob Davis.

FTI Consulting strategic comms revenue up 19.2% in Q2

FTI Consulting strategic comms revenue up 19.2% in Q2

Global segment leader Mark McCall said ESG services were in demand, as were comms services to help companies retain talent.

Leadership changes lead to attrition at the top of Ogilvy Health

Leadership changes lead to attrition at the top of Ogilvy Health

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

Democrats to tackle health misinformation on social media platforms

Democrats to tackle health misinformation on social media platforms

A new bill introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.

Just briefly

Just briefly

People moves, account wins and other comms news.

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Biles explains Olympic experience in Instagram Q&A; Delta ‘as contagious as chickenpox’; P&G CEO to step down.

The PRWeekly: Managing COVID-19 and the 'Pingdemic' | Ditch the pitch | Tokyo Olympics

The PRWeekly: Managing COVID-19 and the 'Pingdemic' | Ditch the pitch | Tokyo Olympics

PRWeek's podcast takes listeners behind the headlines of the week's most important news, views and industry gossip.

Pitch Update: Tesco, Raffles Hotels, Gorillas and more

Pitch Update: Tesco, Raffles Hotels, Gorillas and more

PRWeek's round-up of pitches and account moves.

Movers & Shakers: Deliveroo, Brands2Life, Carousel, ICO, UK Finance, Rise at Seven and more

Movers & Shakers: Deliveroo, Brands2Life, Carousel, ICO, UK Finance, Rise at Seven and more

PRWeek's round-up of industry hires, departures and promotions.

Running my own PR agency: It’s a sailor's life for me…

Running my own PR agency: It’s a sailor's life for me…

After she was inspired by a documentary, Erin Carey gave up a government communications job in her native Australia, bought a yacht, and opted for a life on the waves with her family – while running a nascent PR agency. This is her story.

Around the Office With Under Armour’s Blake Simpson

Around the Office With Under Armour’s Blake Simpson

The Under Armour SVP of corporate communications talks about learning a new job remotely, returning to in-person work, what it's like at the Under Armour campus and more.

'Simple idea executed beautifully' - Creative Hits & Misses of the Week

'Simple idea executed beautifully' - Creative Hits & Misses of the Week

Jo Monery, managing director of corporate and technology at Red Consultancy, takes a critical look at creative offerings from the past seven days.

Gin bus shelter, missing dog stickers, refugee dictionary – Campaigns round-up

Gin bus shelter, missing dog stickers, refugee dictionary – Campaigns round-up

PRWeek UK rounds up campaign launches from this week.

Blue Shield of California brings on Sarah Iselin for public affairs role

Blue Shield of California brings on Sarah Iselin for public affairs role

Iselin's hire is one of several executive moves at the organization.

News

TikTok promotes Katie Riccio Puris to head of global brand and creative

TikTok promotes Katie Riccio Puris to head of global brand and creative

She will report directly to TikTok global head of marketing Nick Tran.

The inside story of how Blue Origin focused on ‘human-centric storytelling’ for Jeff Bezos’ flight

The inside story of how Blue Origin focused on ‘human-centric storytelling’ for Jeff Bezos’ flight

Linda Mills and Blue Origin’s comms team had to prepare for the unexpected while touting the safety of the flight.

Medibio brings on R&CPMK for consumer mental health app launch

Medibio brings on R&CPMK for consumer mental health app launch

R&CPMK is Medibio’s comms AOR in the U.S.

Going rogue to yield the media results you want

Going rogue to yield the media results you want

“I landed a segment and online coverage on a popular morning show by going rogue on my media strategy,” says Zeno’s Katie Cwayna.

Kelly Sims to lead global comms at Twitter

Kelly Sims to lead global comms at Twitter

She replaces Brandon Borrman, who exited in June.

Behaviorally names Corace VP

Behaviorally names Corace VP

As VP of client development, Joe Corace will focus on clients in the Midwest.

Facebook notches up 56% revenue rise, but warns of iOS tailwinds

Facebook notches up 56% revenue rise, but warns of iOS tailwinds

The social-media giant expects a 'more significant impact' from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

New head of comms at Twitter; Big night for U.S. swimmers; Robinhood IPO.

Junior staff hit hardest by PR’s mental health crisis, CIPR study finds

Junior staff hit hardest by PR’s mental health crisis, CIPR study finds

More than half of junior-level PR practitioners claim their mental health has worsened in the past year, which is now cited as the major challenge the industry faces. Juniors are also more concerned about job losses.