Welcome to the Rugby World Cup 2015 hub page. Here PRWeek will round up the PR, marketing and sponsorship stories, for what is billed as the biggest rugby tournament ever. Don't forget to check back regularly for all the latest news, features and videos.


England may get leniency over media breach after being 'gutted' by rugby defeat

Hurt, humiliated and "absolutely gutted" were the words used by England's rugby team to describe their 33-13 Rugby World Cup loss against Australia on Saturday - and this upset may help the team avoid a fine for not fulfilling post-match media obligations.

Japan's shock win over South Africa hailed as PR boost for the Rugby World Cup

On Saturday, Japan's rugby team made history by beating two-time champions South Africa 34-32 in the Rugby World Cup, in what was hailed as the biggest shock in rugby history.

Rugby World Cup: The marcoms lowdown on the Group D contenders

The Rugby World Cup 2015 kicks off today. In the final part of our series, here's our lowdown on the social media, storylines and sponsorship for Group D's contenders: France, Ireland, Italy, Canada and Romania.

Croydon responds to negative press by scathing French sports journalists

The chief executive of Croydon Business District has defended the town after a French newspaper branded it a "dull, grey, sad suburb", after its journalists were sent there to cover the Rugby World Cup.

Rugby World Cup: The marcoms lowdown on the Group C contenders

The Rugby World Cup 2015 kicks off on Friday. Here's our lowdown on the social media, storylines and sponsorship for Group C's contenders: New Zealand, Argentina, Tonga, Georgia and Namibia.

Rugby World Cup: The marcoms lowdown on the Group B contenders

With the Rugby World Cup 2015 kicking off on Friday, we take a look at some of the social media, sponsorship and potential storylines surrounding Group B: South Africa, Samoa, Scotland, Japan and US.

Will social media connect fans with #RWC2015?

Alongside the key on-pitch battle, brands have been jostling for position in the social media scrum as the Rugby World Cup nears, writes Hanover Communications' Gavin Megaw.

Rugby World Cup: The marcoms lowdown on the Group A contenders

The Rugby World Cup 2015 kicks off on Friday. We look at the social media, sponsorship and potential storylines surrounding each of the teams, starting with Group A: Australia, England, Wales, Fiji and Uruguay.

#ForceOfBlack: All Blacks star Sonny Bill Williams poses with Londoners

Adidas launches #ForceOfBlack as New Zealand rugby team lands in London

Adidas has welcomed the New Zealand All Blacks rugby team with an event that challenged Londoners to take on the #ForceOfBlack in a wind tunnel under London's Hungerford Bridge.

Wear The Rose: The O2 campaign lifted M&C Saatchi Sport & Entertainment in H1

Rugby World Cup #WearTheRose campaign and new accounts boost M&C Saatchi PR divisions

M&C Saatchi PR and M&C Saatchi Sport & Entertainment experienced "healthy double digital growth" in the first half of 2015, on the back of new account wins and its work on O2's 'Wear The Rose' campaign for the upcoming Rugby World Cup.

Heineken campaign begins: Rugby legends attended the launch at Somerset House

Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House

Heineken has launched its Rugby World Cup campaign by transforming Somerset House in London into a 'virtual' rugby stadium.

PR and the Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms

Lawrence Dallaglio, the former England rugby union captain, tells Danny Rogers how BBH Sport plans to keep the Rugby World Cup marketing effort running for six weeks, and why learning to speak with an authentic voice to fans will enable the agency to branch out into other sports once the tournament has ended.

H+K pushes Duracell's power and endurance messages in Rugby World Cup tie-up

Duracell has signed up Welsh rugby captain Sam Warburton as a brand ambassador as it announces Duracell #PowerCheck, a stats service created in partnership with Opta Sports for the upcoming Rugby World Cup.

Land Rover fires up PR & marketing efforts for Rugby World Cup 2015

Land Rover is using its involvement in grassroots rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal.

M&C Saatchi Sport & Entertainment partners with Heineken for Rugby World Cup campaign

Official Rugby World Cup 2015 partner Heineken is preparing a two-pronged campaign devised by PR agency M&C Saatchi Sport & Entertainment plus creative and digital firms St. Lukes, RPM, Possible and Publicasity.

Every Voice Counts: Ella Eyre with England Rugby legends

KINC campaign helps boost England Rugby Facebook fans by 180,000

Following the launch of the Every Voice Counts campaign featuring Brit Award-winning singer Ella Eyre, creative agency KINC has increased England Rugby's Facebook fans by 180,000.

Rugby concussion concerns grow and pose comms headache after BBC documentary

The worlds of rugby and healthcare face renewed comms challenges over growing concerns about the issue of concussion and head injuries in the sport, following a BBC documentary last night.

Should alcohol, fast food and sugar brands be allowed to sponsor the Rugby World Cup?

The Rugby World Cup has come home. But it comes at a time when sports sponsorship is under increasing scrutiny, from health lobbying groups in particular, writes Mary Harding of Tangerine.


Watch: England Rugby challenges rugby stereotypes with VICE Media partnership

England Rugby has teamed up with youth media group VICE Media to create a campaign designed to grow participation and re-engagement in the sport among 16- to 24-year olds.

Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof

The controversial betting firm Paddy Power has released a video of Rugby World Cup tipster, the 'American Dentist', a parody of Walter Palmer, the Minnesota dentist who gained global notoriety in July after he shot Zimbabwe's Cecil the Lion.

Watch: Beats CMO lauds Rugby World Cup campaign as company's "best work"

Beats is the latest household brand to launch a comprehensive PR and marketing tie-in for the Rugby World Cup.

Watch: England Rugby kit supplier Canterbury's emotive pre-World Cup film

England Rugby's official kit supplier Canterbury has created an emotive film featuring players George Ford, Ben Youngs, Jonathan Joseph and Dave Attwood, on the eve of the World Cup.

Watch: Clifford French asks 'who's got the balls?' in Ladbrokes Rugby World Cup campaign

Sports and entertainment agency Clifford French has pitted representatives from the worlds of football and rugby against each other in a social campaign for Ladbrokes ahead of the Rugby World Cup.

Watch: Guinness tells Gareth Thomas' extraordinary story ahead of the Rugby World Cup

With the help of Clarion Communications, Guinness has launched two new campaigns celebrating stories of strength of character and integrity in the world of rugby ahead of the Rugby World Cup kick-off next week.

Watch: O2 releases film for England Rugby #WearTheRose campaign

O2 has released an animated film, called 'Make Them Giants', as part of a campaign to build support for the England rugby team ahead of the World Cup.

Watch: Dove's Rugby World Cup campaign says 'care makes a man stronger'

Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand's key message, 'care makes a man stronger', Twitter giveaways and a partnership with The Daily Telegraph.

Watch: Lucozade's Strictly for the Home Nations only Rugby World Cup ad

A Rugby World Cup-themed ad for Lucozade Sport, produced by ad agency Grey London, humorously claims that the product can only be used by the English, Irish, Scottish and Welsh teams during the tournament, which begins next week.

#SamsungRugby: Martin Johnson is unimpressed by Jack Whitehall's attempts to bond

Watch: Samsung releases comic video with Jack Whitehall ahead of World Cup

Samsung Electronics UK, the the official partner of England Rugby, has released a video featuring comedian Jack Whitehall to promote its new initiative, the Samsung School of Rugby.