PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.

Podcasts from Cannes and PRWeek.


Edelman wins independent agency award as Cannes Lions concludes

Edelman wins independent agency award as Cannes Lions concludes

Edelman has been named joint winner of an Independent Agency of the Year award based on wins across certain Cannes Lions categories.

AMV BBDO wins top global agency, WPP top holding company at Cannes Lions 2021
Cannes Lions: AMV BBDO takes Titanium Grand Prix for #WombStories

Cannes Lions: AMV BBDO takes Titanium Grand Prix for #WombStories

Six other campaigns won Titanium Lions, five of which are from US entrants.

Cannes Lions: See all of the 2021 Grand Prix winners

Cannes Lions: See all of the 2021 Grand Prix winners

Campaign US rounded up some of the top winners at the International Festival of Creativity.

Marc Pritchard: ‘Choose equality as the systemic way of bringing creativity to life’

Marc Pritchard: ‘Choose equality as the systemic way of bringing creativity to life’

The company’s chief brand officer spoke about the importance of diversity, equality and inclusion in the creative ecosystem at Cannes Lions.

The work: PRWeek's verdict on Cannes 2021

The work: PRWeek's verdict on Cannes 2021

PRWeek does a deep dive on 13 of the most impactful case studies from Cannes and assesses them in terms of creativity, effectiveness and earned media value.

Cannes Lions: Carrefour, Marcel Paris take creative business transformation Grands Prix

Cannes Lions: Carrefour, Marcel Paris take creative business transformation Grands Prix

AB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative e-commerce Grands Prix.

Send a cheeky ‘Cannes-dolence’ card and help support mental health

Send a cheeky ‘Cannes-dolence’ card and help support mental health

Awards season can be a stressful time for creatives, so Mark Kelly decided to inject a bit of fun into it.

Cannes Lions: W&K takes Creative Effectiveness Grand Prix for Nike’s Crazy Dreams

Cannes Lions: W&K takes Creative Effectiveness Grand Prix for Nike’s Crazy Dreams

Burger King, Mastercard, Unilever, Woojer and Telenor Pakistan work also wins Grands Prix on day four.

Edelman’s Grand Prix victory highlights industry’s week at Cannes Lions

Edelman’s Grand Prix victory highlights industry’s week at Cannes Lions

But judges see bright spots in agencies’ collaboration on award-winning campaigns and high interest in the PR category.

Cannes Lions: #Wombstories takes Grand Prix in Film Craft for AMV BBDO

Cannes Lions: #Wombstories takes Grand Prix in Film Craft for AMV BBDO

Fortnite’s Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores another Grand Prix for Dove.

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Cannes Lions: Tinder, Sinyi Realty pick up entertainment Grand Prix

Dove Men+Care and Coca-Cola among gold Lions winners.

From the editor-in-chief: Ignore the spin, Edelman’s sporting Grand Prix at Cannes reveals an evolving PR industry

From the editor-in-chief: Ignore the spin, Edelman’s sporting Grand Prix at Cannes reveals an evolving PR industry

The Knowledge

Having covered the Cannes Lions awards scheme and festival extensively since the PR category was introduced back in 2009, I was pleased to see some PR agencies doing well in categories other than PR and Social & Influencer this year, with at least one massive success and possibly more to come.

Edelman wins Cannes Lions Grand Prix for Asics campaign

Edelman wins Cannes Lions Grand Prix for Asics campaign

Edelman has won a Grand Prix at the Cannes Lions Festival for its work on the Asics Eternal Run campaign.

More PR agencies shortlisted as Cannes Lions enters day three

More PR agencies shortlisted as Cannes Lions enters day three

More campaigns from PR agencies have been shortlisted in non-PR categories at Cannes Lions this morning, with Edelman receiving five nominations for idea creation.

9 top takeaways from the Cannes PR and other Lions

9 top takeaways from the Cannes PR and other Lions

The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.

Cannes Lions: Starbucks' story of transgender person's name change wins gold for Iris

Cannes Lions: Starbucks' story of transgender person's name change wins gold for Iris

The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.

Cannes Lions: Burger King wins Grands Prix in Direct and Social & Influencer Lions for Stevenage Challenge

Cannes Lions: Burger King wins Grands Prix in Direct and Social & Influencer Lions for Stevenage Challenge

R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.

Video: Cannes PR Lions jury president Gail Heimann

Video: Cannes PR Lions jury president Gail Heimann

Weber Shandwick CEO provides her perspectives on this year's winning work and identifies the most important trends for PR practitioners.

Edelman shortlisted in more non-PR Lions at Cannes

Edelman shortlisted in more non-PR Lions at Cannes

Two campaigns by Edelman have been shortlisted in different Cannes Lions awards this morning, ahead of the announcement of the PR Lions winners.


Interesting in attending? Contact Monique Ruff-Bell for more information

June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce

Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus


June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption

Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken


June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration

Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations