PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.

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Podcasts from Cannes and PRWeek.


Why didn't more PR firms win at Cannes?

Why didn't more PR firms win at Cannes?

Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

China BBDO duo win Young PR Lions amid controversy over lack of Bronze

China BBDO duo win Young PR Lions amid controversy over lack of Bronze

China's representatives at the Young PR Lions at Cannes - from ad agency BBDO - won Gold yesterday, although there has been criticism that no Bronze award was given.

Flack Cannes special: Moxham's Lion, Ingham's Uber, Kylie's charm

Flack Cannes special: Moxham's Lion, Ingham's Uber, Kylie's charm

Hijinks this week on the rose-drenched terraces of the Côte D'Azur, including Angie Moxham's lost Lion, Taylor Herring barred entry, and meeting Kylie left which comms chief speechless?

Earned media dominates Cannes, but PR firms don't have a monopoly on it

Earned media dominates Cannes, but PR firms don't have a monopoly on it

The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.

Edelman campaign for Adobe wins Social & Influencer Bronze Lion

Edelman campaign for Adobe wins Social & Influencer Bronze Lion

It's the second non-PR Lion for Edelman and the Make the Cut campaign.

PR agencies again fail at PR Lions in tenth year, but does it really matter?

PR agencies again fail at PR Lions in tenth year, but does it really matter?

British consultancies had a very strong year in the earned media element of Cannes Lions 2018. Unfortunately, they weren't PR agencies.

5 Cannes PR Lions winners in the spotlight

5 Cannes PR Lions winners in the spotlight

A country made of trash, a swearing chicken chain, and other winning campaigns that caught our eye this year.

Video: Stuart Smith reacts to 2018 PR Lions - 'We're not showing the marketing world what really matters'

Video: Stuart Smith reacts to 2018 PR Lions - 'We're not showing the marketing world what really matters'

The PR Lions jury president on PR-centric market trends and what the industry must do to gain recognition at Cannes.

Live from Cannes: Kristin Greene on being a juror for the Entertainment Lions

Live from Cannes: Kristin Greene on being a juror for the Entertainment Lions

The principal at Flashpoint PR discusses her experience judging with sports, film, and creative professionals.

The PR Week 6.21.18: From Cannes with Jon Bond

The PR Week 6.21.18: From Cannes with Jon Bond

We're on location this week at the Cannes Lions Festival with the co-founder of Kirshenbaum Bond Senecal + Partners.

9 creativity tips from ad legend John Hegarty

9 creativity tips from ad legend John Hegarty

The Bartle Bogle Hegarty co-founder sat down with Financial Times' global media editor Matthew Garrahan at Cannes.

Live from Cannes: Procter & Gamble's Damon Jones on boosting diversity

Live from Cannes: Procter & Gamble's Damon Jones on boosting diversity

Jones participates in a quick Q&A about P&G's efforts to increase both gender and ethnic diversity within its ranks.

Edelman and Weber shortlisted at Cannes for Adobe, Samsung and IFAD work

Edelman and Weber shortlisted at Cannes for Adobe, Samsung and IFAD work

Aside from the PR Lions, six other shortlists have been published at Cannes today and there is a place for comms agencies on three of them.

Weber Shandwick campaign bags Mobile Lion as other PR firms win recognition

Weber Shandwick campaign bags Mobile Lion as other PR firms win recognition

Weber Shandwick won a Lion in a non-PR category at Cannes last night, being credited with idea creation for a campaign for educational app Studytracks.

Which PR agencies are named on the 2018 PR Lions shortlist?

Which PR agencies are named on the 2018 PR Lions shortlist?

FleishmanHillard, Weber Shandwick and Edelman are among the PR agencies credited for devising campaigns that have been shortlisted in the PR Lions category at Cannes.

FleishmanHillard wins Pharma Lion as more PR agencies are shortlisted at Cannes

FleishmanHillard wins Pharma Lion as more PR agencies are shortlisted at Cannes

FleishmanHillard won a Bronze Lion in the Pharma Lions category in Cannes last night, for its MSunderstood campaign for Roche and MS Ireland.

Weber Shandwick shortlisted on Mobile Lions for Studytracks campaign

Weber Shandwick shortlisted on Mobile Lions for Studytracks campaign

Weber Shandwick has been shortlisted in the Mobile Lions at Cannes for a campaign for educational app Studytracks.

Unilever calls for 'urgent action' on fraudulent influencers

Unilever calls for 'urgent action' on fraudulent influencers

Unilever CMO Keith Weed will announce a range of new commitments from the consumer goods giant, including not working with influencers who buy followers.

Cannes, soccer, more stunts, and Edelman

Cannes, soccer, more stunts, and Edelman

A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.


Interesting in attending? Contact Monique Ruff-Bell for more information

June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce

Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus


June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption

Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken


June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration

Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations