Coverage from Cannes

Shot of the HPV Fucks Everyone campaign running in a gym

Provocative Publicis-backed campaign warns young people about HPV risks

The goal of HPV Fucks Everybody is to highlight the risks associated with HPV, which includes cancer and genital warts, in an effort to encourage young people to get a vaccine to prevent infection.

Stock art of a smartwatch.

Check out the smartwatch band that hears heartbeats regardless of skin tone

FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.

Image of Cannes Lions festival

Cannes Lions introduces humour category to awards

Judges will be looking for work that uses 'wit and satire to provide amusement'.

image of a forest fire

Businesses are no longer trusted on climate change: Edelman report

Edelman’s latest Trust Barometer surveyed 14,000 people in several countries to understand the public’s perception of the climate crisis.

The X logo next to Elon Musk's Twitter account on a phone screen.

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

Advertisers demonstrated 'nervousness' about Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

Yannick Bolloré

Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’

CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.

Cannes logo

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

There has been demand from luxury sector to recognise creativity, awards organisers say.

Cannes Lions bid: investment consortium approaches Ascential with offer

Cannes Lions bid: Investment consortium approaches Ascential with offer

Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.

Collage of comedians performing on stage

Sandy Hook Promise isn’t joking about gun violence threats in latest PSA

Comedians help to bring awareness to apparent jokes turned real life threats.

Woman riding on giant Cheetos ride

Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why

The brand wanted to connect with its “courageous, thrill-seeking fans.”

Headshot of Krishna Subramanian

Influencer marketing platform Captiv8 lays off eight employees, 3% of staff

Captiv8, which reportedly worked with Bud Light on its partnership with Dylan Mulvaney, confirmed that it conducted layoffs to “optimize our workforce.”

Headshot of Betsy Quinn

Betsy Solfisburg Quinn leaves Ketchum after 38 years

Solfisburg Quinn most recently served as partner, EVP and global awards director.

Stock art of the city of Cannes

Effects of social media in focus in award-winning healthcare campaigns

A look back at the campaigns that won in Cannes’ Health and Pharma categories.

Stock art of colors

A new way of thinking: Why brands need the creative fuel of neurodiversity

Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says’s Nathan Friedman.

PRWeek Gen Zeitgeist by M.K. Kalenak

An age old debate: PR or Journalism?

PRWeek’s editorial intern, PR/journalism double major and self-proclaimed Jersey Mike’s enthusiast, reflects on the past 10 weeks and her decision to ultimately pursue PR.

H+K, BCW, FGS - how did WPP's PR agencies fare in Q2?

Revenue in WPP's PR division grew two per cent on a like-for-like basis in the second quarter of 2023, the holding company announced this morning.

Arthur Sadoun

Publicis' Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low-single-digit’ growth

Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.

Hand holding smart phone displaying Roblox screen

Roblox launches subscriptions for developers

That means virtual world-builders will have a new revenue source.

An LA28 mural around Los Angeles

Eli Lilly partners with Team U.S.A. through 2028 Olympic Games in Los Angeles

The drugmaker also sponsored the American athletes at the 2020 Tokyo Games.

People walking by Cannes Lions signage

Cannes Lions 2023: Top takeaways from the work

PRWeek digs into 13 of the most notable earned media creative activations that won in the Cannes PR and other Lions categories and identifies ideas, strategy and techniques others can aspire to emulate.