An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
'Our work is not as bold, strategic or well crafted as ad agencies' - creative PR chiefs on sector's Cannes 'failings'
Why don't PR agencies perform better at the Cannes Lions, and is it a problem? PRWeek put that to creative PR chiefs who are mentors on the new Creative Mentoring Project...
Ascential, the company behind the Cannes Lions International Festival of Creativity, has announced the launch of two new Lions awards and the closure of one other.
Danny Rogers asks the world's most powerful PR boss Richard Edelman whether his 'communications marketing' strategy is still on track to hit $1bn in annual revenues.
The holding company reported a drop in organic revenue of 1.7% in Q2.
This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.
Jose Papa, who had the job of running the Cannes Lions ad festival for the past two years, is being made redundant by the festival's owner Ascential.
If the PR industry wants to be more creative and win bigger briefs, it needs to attract talent from more diverse backgrounds and make brainstorms less 'shouty', agreed bosses at the PR Cannes Fringe.
Truly brave brand campaigns, often involving disruption of logos and corporate identity, have impressed the PR Cannes Fringe group this year, although Angie Moxham has been openly critical of the stunt-driven Paddy Power.
It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.
British PR agencies are attracted to Cannes Lions because it represents the zenith of creativity, but are failing there because they operate on smaller budgets and tend to focus on effectiveness rather than presentation.
The PRWeek UK team picks out five campaigns that made a splash at Cannes.
The Young PR Lions jurors have defended their decision not to award Bronze in the category this year amid criticism.
Lions wrought from varying shades of metal will arrive in PR offices across the globe this week as their winners return from Cannes. But who bagged the most?
The success of Trash Isles - the PR Lions Grand Prix winner from AMV BBDO and LADbible - should be a "light bulb moment" demonstrating the impact of social publishers, according to LADbible's head of comms.
Is the disappointing performance of PR becoming a deterrent to submitting to the festival at this point?
A taste of the South of France.
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.
China's representatives at the Young PR Lions at Cannes - from ad agency BBDO - won Gold yesterday, although there has been criticism that no Bronze award was given.
Hijinks this week on the rose-drenched terraces of the Côte D'Azur, including Angie Moxham's lost Lion, Taylor Herring barred entry, and meeting Kylie, leaving which comms chief speechless?
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations