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Coverage from Cannes
Provocative Publicis-backed campaign warns young people about HPV risks
The goal of HPV Fucks Everybody is to highlight the risks associated with HPV, which includes cancer and genital warts, in an effort to encourage young people to get a vaccine to prevent infection.
Check out the smartwatch band that hears heartbeats regardless of skin tone
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Cannes Lions introduces humour category to awards
Judges will be looking for work that uses 'wit and satire to provide amusement'.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people in several countries to understand the public’s perception of the climate crisis.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' about Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
Cannes Lions launches Luxury & Lifestyle award category and drops Mobile
There has been demand from luxury sector to recognise creativity, awards organisers say.
Cannes Lions bid: Investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
Sandy Hook Promise isn’t joking about gun violence threats in latest PSA
Comedians help to bring awareness to apparent jokes turned real life threats.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
Influencer marketing platform Captiv8 lays off eight employees, 3% of staff
Captiv8, which reportedly worked with Bud Light on its partnership with Dylan Mulvaney, confirmed that it conducted layoffs to “optimize our workforce.”
Betsy Solfisburg Quinn leaves Ketchum after 38 years
Solfisburg Quinn most recently served as partner, EVP and global awards director.
Effects of social media in focus in award-winning healthcare campaigns
A look back at the campaigns that won in Cannes’ Health and Pharma categories.
A new way of thinking: Why brands need the creative fuel of neurodiversity
Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says Understood.org’s Nathan Friedman.
An age old debate: PR or Journalism?
PRWeek’s editorial intern, PR/journalism double major and self-proclaimed Jersey Mike’s enthusiast, reflects on the past 10 weeks and her decision to ultimately pursue PR.
H+K, BCW, FGS - how did WPP's PR agencies fare in Q2?
Revenue in WPP's PR division grew two per cent on a like-for-like basis in the second quarter of 2023, the holding company announced this morning.
Publicis' Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low-single-digit’ growth
Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.
Roblox launches subscriptions for developers
That means virtual world-builders will have a new revenue source.
Eli Lilly partners with Team U.S.A. through 2028 Olympic Games in Los Angeles
The drugmaker also sponsored the American athletes at the 2020 Tokyo Games.
Cannes Lions 2023: Top takeaways from the work
PRWeek digs into 13 of the most notable earned media creative activations that won in the Cannes PR and other Lions categories and identifies ideas, strategy and techniques others can aspire to emulate.
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