An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
The festival has also refreshed its PR Lions to better match today's communications industry.
The theme of this (summer) instalment of PRWeek is youth and optimism. Built around our annual 30 Under 30 project, we also draw on 'graduates' from recent years' schemes to give their views on the big issues facing the comms business.
The Cannes Lions Festival of Creativity could potentially ditch categories because "everybody is eating each other's lunch" and PR agencies need to consider how they are showing up, according to panellists on a special creativity episode of The PR Show.
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year
PRWeek editor-in-chief Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene for the second Cannes PR Fringe event, discussing what really good work looks like in 2019.
'It's time we called out buzzworthy marketing dressed up as purpose': PRWeek @ Cannes on 'woke-washing'
PRWeek's Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene for the second Cannes PR Fringe event, discussing the authenticity behind cause-led brand campaigns.
PRWeek editor-in-chief Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene for the second Cannes PR Fringe event, discussing integration.
PRWeek outlines some of the most noteworthy work from Cannes and assesses it in terms of creativity, effectiveness and PR value.
PRWeek UK's pick of the best PR and comms campaigns from Cannes Lions ended up with nearly 700 votes in total. Find out the winner below...
The staff of PRWeek US' sister publication, Campaign US, joins the podcast to chat all things Cannes.
Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia
Philip Morris International's crusade for a 'smoke free world' and Facebook's promise to better protect user privacy are a classic case of corporate double-speak. In many cases, brands that undermine their social purpose are better off not pretending to have one at all.
The Observer reporter who revealed how Facebook can be misused to disrupt elections talks to Campaign about whether the ex-Cambridge Analytica CEO should be given a platform and her role in a Netflix documentary.
From females and Fortnite to billboards and blanks, PRWeek has rounded up its five top Cannes Lions campaigns. Vote below for your favourite.
Ketchum and Weber Shandwick have the biggest hauls of Lions at this year's Cannes Lions Festival of Creativity. Check out PRWeek's PR agencies medal table for 2019.
Francis Ingham, director general of the PRCA, says the annual Cannes Lions Festival of Creativity remains the ultimate showcase of creative work, despite a low Middle Eastern representation.
Whether you were on La Croisette in person, or watching from afar, PRWeek rounds up the essential takeaways from an inspirational week in one easy package.
Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia
Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
A sunburnt and exhausted Flack brings the gossip from the International Festival of Creativity.
The Blank Edition, by Impact BBDO Dubai for An-Nahar newspaper, won the top prize in the Print and Publishing category at Cannes Lions this week.
The innovative creative dishes on what makes a great social and influencer campaign.
The automaker's CCO shares his observations on his first trip to Cannes Lions.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations