PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

PR agencies win just five PR Lions as Swedish creative shop Forsman & Bodenfors bags Grand Prix

An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.

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Podcasts from Cannes and PRWeek.


Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival, will be moving on after the 2018 event ends.

Lions Health to remain separate after Cannes revamp

Lions Health to remain separate after Cannes revamp

Some decried the lack of full integration.

Cannes Lions gets a makeover after holding company complaints

Cannes Lions gets a makeover after holding company complaints

The PR Lions are here to stay, but as part of the festival's new "Reach" track.

Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

At last, some data behind what impresses Cannes Lions juries

At last, some data behind what impresses Cannes Lions juries

Key findings from Ace Metrix's research into the emotional components of work that wins at Cannes.

Does winning a Cannes Lion actually help brands?

Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions has teamed up with the United Nations to launch a new category of 17 awards aimed at supporting and raising awareness of global sustainable development initiatives such as ending poverty and protecting the planet.

Winning campaigns showed no fear at Cannes

Winning campaigns showed no fear at Cannes

The most decorated initiatives at the annual Cannes International Festival of Creativity highlighted issues such as diversity and the environment, which drew attention and drove conversations around the globe

Isn't it time PRs stop beating themselves up and face up to bullies?

Isn't it time PRs stop beating themselves up and face up to bullies?

There's a much-laboured impression that journalists don't respect PR agents - that PRs are time wasters whose pitches are unprepared, unfocused and unwanted.

Cannes Lions revenues up seven per cent in 2017 despite delegate decline

Cannes Lions revenues up seven per cent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of £62.9m ($82.0m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

The next Cannes invasion: Risk-management experts

The next Cannes invasion: Risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

Watch marketing and adland's top names urge industry to fix diversity issue

Watch marketing and adland's top names urge industry to fix diversity issue

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.

It's time for Cannes Lions to build on political and social themes

It's time for Cannes Lions to build on political and social themes

Cannes Lions is the much-feted, overpriced - and yes, sorry, probably over-analysed - annual marketing and media splurge on the Côte D'Azur. For many in the UK industries, the event feels increasingly inappropriate amid the strife that has come to dominate political discourse.

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes

The Lions Health festival celebrated its fourth birthday this year. With the sun of southern France now a distant memory, we ask four people whether the newest addition to the Cannes schedule is gaining traction and respect in its specialised but lucrative target audience.

Football, Heineken, chicken nuggets... 5 Cannes PR Lions Campaigns We Like

Football, Heineken, chicken nuggets... 5 Cannes PR Lions Campaigns We Like

PR Lions Grand Prix winner Fearless Girl may have taken many of the plaudits, but there were plenty of other excellent campaigns recognised at the Cannes Festival of Creativity this year. Here are some of our favourites from the PR Lions category.

Watch: IBM Watson's Mark Simpson on AI and marketing

Watch: IBM Watson's Mark Simpson on AI and marketing

PRWeek chats with IBM Watson's Mark Simpson at the Cannes Lions International Festival of Creativity.

How one boutique PR shop won Cannes glory for a powerful PSA

How one boutique PR shop won Cannes glory for a powerful PSA

Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.

Cannes: it's a wrap

Cannes: it's a wrap

An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.

Does the Cannes Lions festival need a major rethink?

Does the Cannes Lions festival need a major rethink?

Has the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks.

Watch: AKQA's Duan Evans at Cannes Lions

Watch: AKQA's Duan Evans at Cannes Lions

PRWeek talks with AKQA executive creative director Duan Evans at the Cannes Lions International Festival of Creativity.


Interesting in attending? Contact Monique Ruff-Bell for more information

June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce

Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus


June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption

Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken


June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration

Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations