An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
Edelman has been named joint winner of an Independent Agency of the Year award based on wins across certain Cannes Lions categories.
Six other campaigns won Titanium Lions, five of which are from US entrants.
Campaign US rounded up some of the top winners at the International Festival of Creativity.
The company’s chief brand officer spoke about the importance of diversity, equality and inclusion in the creative ecosystem at Cannes Lions.
PRWeek does a deep dive on 13 of the most impactful case studies from Cannes and assesses them in terms of creativity, effectiveness and earned media value.
AB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative e-commerce Grands Prix.
Awards season can be a stressful time for creatives, so Mark Kelly decided to inject a bit of fun into it.
Burger King, Mastercard, Unilever, Woojer and Telenor Pakistan work also wins Grands Prix on day four.
But judges see bright spots in agencies’ collaboration on award-winning campaigns and high interest in the PR category.
Fortnite’s Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores another Grand Prix for Dove.
Dove Men+Care and Coca-Cola among gold Lions winners.
From the editor-in-chief: Ignore the spin, Edelman’s sporting Grand Prix at Cannes reveals an evolving PR industryThe Knowledge
Having covered the Cannes Lions awards scheme and festival extensively since the PR category was introduced back in 2009, I was pleased to see some PR agencies doing well in categories other than PR and Social & Influencer this year, with at least one massive success and possibly more to come.
Edelman has won a Grand Prix at the Cannes Lions Festival for its work on the Asics Eternal Run campaign.
More campaigns from PR agencies have been shortlisted in non-PR categories at Cannes Lions this morning, with Edelman receiving five nominations for idea creation.
The annual smorgasbord of creativity and case studies is taking place virtually after a two-year hiatus – here’s what every PR pro needs to know about the results and trends so far.
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Cannes Lions: Burger King wins Grands Prix in Direct and Social & Influencer Lions for Stevenage Challenge
R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.
Weber Shandwick CEO provides her perspectives on this year's winning work and identifies the most important trends for PR practitioners.
Two campaigns by Edelman have been shortlisted in different Cannes Lions awards this morning, ahead of the announcement of the PR Lions winners.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations