An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
Some decried the lack of full integration.
The PR Lions are here to stay, but as part of the festival's new "Reach" track.
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
Key findings from Ace Metrix's research into the emotional components of work that wins at Cannes.
A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.
Cannes Lions has teamed up with the United Nations to launch a new category of 17 awards aimed at supporting and raising awareness of global sustainable development initiatives such as ending poverty and protecting the planet.
The most decorated initiatives at the annual Cannes International Festival of Creativity highlighted issues such as diversity and the environment, which drew attention and drove conversations around the globe
There's a much-laboured impression that journalists don't respect PR agents - that PRs are time wasters whose pitches are unprepared, unfocused and unwanted.
The 2017 Cannes Lions festival earned revenues of £62.9m ($82.0m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
Cannes Lions is the much-feted, overpriced - and yes, sorry, probably over-analysed - annual marketing and media splurge on the Côte D'Azur. For many in the UK industries, the event feels increasingly inappropriate amid the strife that has come to dominate political discourse.
Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes
The Lions Health festival celebrated its fourth birthday this year. With the sun of southern France now a distant memory, we ask four people whether the newest addition to the Cannes schedule is gaining traction and respect in its specialised but lucrative target audience.
PR Lions Grand Prix winner Fearless Girl may have taken many of the plaudits, but there were plenty of other excellent campaigns recognised at the Cannes Festival of Creativity this year. Here are some of our favourites from the PR Lions category.
PRWeek chats with IBM Watson's Mark Simpson at the Cannes Lions International Festival of Creativity.
Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.
An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.
Has the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks.
PRWeek talks with AKQA executive creative director Duan Evans at the Cannes Lions International Festival of Creativity.
PRWeek catches up with Chad Latz, chief innovation officer at Cohn & Wolfe, at the Cannes Lions International Festival of Creativity.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations