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Getting back to (some) normality.
What has been your professional highlight of 2022?Reconnecting with colleagues face to face – flexible working is here to stay but I've loved being able to spend more time with my team and clients 'in real life'.
What has been your favourite proactive PR campaign of the past 12 months? (Not one that you or your organisation has been involved in.)The pandemic affected our mental health, with those facing difficulties before COVID being hit hardest. There were some brilliant and thought-provoking charity campaigns from Mind, CALM and Suicide&Co that challenged stigma and made me think differently, particularly about suicide and loneliness.
Which organisation or individual has managed reputation most poorly in the past 12 months?Another not great year for the Government, particularly Liz Truss... but Elon Musk must come in a close second.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one that you or your organisation has been involved in.)For me, it's got to be the Lionesses. What an amazing year for them and what an impact they've had on women's football, women's sport and women generally.
Has the ‘great resignation’ ended in PR?I would say yes but we can't take our eye off the ball. Creating a work environment where our teams feel valued and supported in their growth and development must remain our top priority.
Other than finding and retaining talent, what is your biggest challenge professionally going into 2023?At one end of the spectrum it's navigating the current financial crisis and economic climate; at the other end it's the perennial challenge of navigating the right balance between work and family life.
What are your biggest ambitions for 2023 – professional and personal?Not really ambitions but I am determined to be grateful every day, to only worry about the things that are in my control and to run the sub-two-hour half marathon that has eluded me for so long.