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2021 but with added tiredness.
What has been your professional highlight of 2022?Supporting the Better Social Housing Review – working with an inspirational group of volunteers to develop recommendations for improving the quality of social housing that have the potential to make the lives of thousands of people considerably better in the next few years.
What has been your favourite proactive PR campaign of the past 12 months? (Not one that you or your organisation has been involved in.)The National Trust's brilliant and ultimately successful effort to rally members to help see off the threat from the extremely shady Restore Trust.
Which organisation or individual has managed reputation most poorly in the past 12 months?Some outstanding candidates – so very hard to choose. Avoiding the constant bin fire of the current government, I'd plump for BrewDog, setting new standards in crass opportunism.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one that you or your organisation has been involved in.)Timpson generally and James Timpson in particular – he's a shining example of how to communicate your organisation's values and lead with humility and generosity.
Has the ‘great resignation’ ended in PR?I have absolutely no idea.
Other than finding and retaining talent, what is your biggest challenge professionally going into 2023?Keeping one step ahead in terms of channels for reaching and engaging audiences. The continuing proliferation will make PR impact more and more complicated to acheive and measure.
What are your biggest ambitions for 2023 – professional and personal?Professionally – more of the same work we are currently doing as it is the most interesting, challenging and impactful of my entire career. Personally – dragging my increasingly addled, rebellious and gelatinous body around another marathon.