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End of an era.
What has been your professional highlight of 2022?Joining the amazing team at Instinctif Partners.
What has been your favourite proactive PR campaign of the past 12 months? (Not one that you or your organisation has been involved in.)The Scouts promise to do their duty to the Queen and to help others. They did just that with a fantastic operation supporting the Queen's lying-in-state. They earned massive coverage in media and increased awareness of the community impact delivered by Scouts throughout the UK.
Which organisation or individual has managed reputation most poorly in the past 12 months?The Conservative Party.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one that you or your organisation has been involved in.)The communication campaign by Volodymyr Zelenskyy and the Ukrainian Ministry of Defence has been crucial for building global support against Russia's war.
Has the ‘great resignation’ ended in PR?The initial post-COVID-19 changes have ended, but many now look at work differently and are more prepared to take dramatic leaps for personal or work reasons.
Other than finding and retaining talent, what is your biggest challenge professionally going into 2023?Getting politicians to focus on long-term policies that matter and make an impact.
What are your biggest ambitions for 2023 – professional and personal?Russian withdrawal and an end to the war in Ukraine.