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A game of two halves.
What has been your professional highlight of 2022?Navigating change for ourselves and our clients. The world has been a complicated place, and good navigational advice is at more of a premium than ever.
What has been your favourite proactive PR campaign of the past 12 months? (Not one that you or your organisation has been involved in.)Feargal Sharkey's determined efforts to shame our government and water companies into cleaning up Britain's rivers.
Which organisation or individual has managed reputation most poorly in the past 12 months?The Conservative Party.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one that you or your organisation has been involved in.)President Zelenskyy's retelling of the Ukrainian national story on social media and elsewhere.
Has the ‘great resignation’ ended in PR?No – but the jobs market will ease in 2023.
Other than finding and retaining talent, what is your biggest challenge professionally going into 2023?Not falling into the trap of thinking that we are at the mercy of external forces beyond our control.
What are your biggest ambitions for 2023 – professional and personal?Finding growth and fun and joy against a more challenging backdrop.