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Describe your 2021 in no more than five words.
Much to be grateful for.
What has been your favourite creative PR campaign of the past 12 months?'Someone's missing' – Prostate Cancer UK.
What do you think you'll do more of in 2022 than ever before?Face-to-face meetings. Travel.
What are you determined to do less of, professionally, than you did in 2021?Zoom and Teams.
What's the most important thing the PR industry can do to support efforts against climate change?Ensuring it is core to our company culture.
Which real-life PR professional would you choose to handle your personal PR? (No fictional characters and they must be a comms professional)Depends on the issue.