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Fast-growing, turbulent, fun, tiring.
What do you think you'll do more of in 2022 than ever before?Focusing on profitability. 2021 was about protecting, sharing ownership with and growing the team. Now we have reached almost 50 in the group we will focus on stability.
What are you determined to do less of, professionally, than you did in 2021?Working weekends. We are five years old now. Time to chill a little more.
Which organisation or individual has managed reputation most poorly in the past 12 months?Boris Johnson. How Captain Teflon has remained in power after disaster after disaster is stunning.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months?2021 has been amazing for the B Corporation movement. Bringing triple bottom-line values sharply into focus, now with 700 UK businesses signed up. I'm proud to have played a small part in supporting businesses on their journey to building back better – ethical, socially responsible and climate positive.
What's the most important thing the PR industry can do to support efforts against climate change?Get B Corp certified. Start your journey with a clear path to what good and continuous improvement looks like.