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A year of immense gratitude.
How will COVID-19 change the comms industry in 2021?There will be an increasing focus on digital and social media, underpinned by the growing importance of data and analytics.
Has 2020 changed your media consumption? If so, how?No.
Which newspaper, website, TV or social media channel is now most important to you professionally?The Financial Times, The Times, The Economist, the BBC, Guido and Sky News.
What's been your favourite creative PR campaign of the past 12 months?Marcus Rashford’s campaign for free school meal vouchers was exceptional and had the perfect result.
What do you think you'll do more of in 2021 than ever before?No doubt this will be working from home.
What are you determined to do less of, professionally, than you did in 2020?I really do not think that there will be anything I will do less of.
Which destination are you most determined to visit in 2021, and why are you excited to go there?The UK. During 2020 I enjoyed a couple of great trips in the UK. I will continue exploring this great destination. I will not travel abroad for a while, preferring to see more of the UK when things open up and support our tourist economy.