UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

Search the Power Book:
Ruth Warder

Ruth Warder

Chief client officer | EMEA chair, Brand

Edelman

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in to continue

Sign in

Sign in

Forgotten Password?

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now

Register

FREE

  • Limited free articles a month
  • Limited number of free email bulletins

Register Now

In no more than two sentences: describe the past year, and make predictions for 2020.

Volatile, contentious, energetic – the disruption continues. Business and Brands will need to play a visible, positive role in the World – 2020 a year of commitment, action and change.

In a sentence: what is your biggest professional challenge for 2020?

The same as every year – outpacing the pace of evolution.

What has been your favourite campaign of the past year? (Not one you were involved in.)

KLM – 'Fly Responsibly'.

Who handled PR most adeptly in the past year?

Tesla – the Cyber Truck fail and volatility of its leader does nothing to dent its perception, mission or share price (as of time of writing!).

…And who most poorly?

Scotty from Marketing.

Which newspaper, broadcast news outlet or website is now most vital to keeping you informed?

bbc.co.uk.

In a sentence: what is the single most important aspect of the debate surrounding corporate purpose?

What action is a business or brand going to take now and how will they measure the value of the action?

What’s the single most important thing the industry should do to encourage more diversity?

Businesses and agencies setting ambitious policies and taking bold action to meet them – it's not one solution.

The industry jargon or buzzword that annoys me most is…

'Slideware'.

I can’t start the day without…

Coffee.

One surprising thing about me is…

I used to work in prisons.