UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

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Ruth Allchurch

Ruth Allchurch


WE Communications

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In no more than two sentences: describe the past year, and make predictions for 2020.

Purposeful brands and grassroots activism shone through against angry political division, and 2020 will be much the same, where we continue to witness the best and also the worst of our society played out in the media and on social in real time.

In a sentence: what is your biggest professional challenge for 2020?

Making the right resourcing choices when there are various exciting avenues of opportunity to explore.

What has been your favourite campaign of the past year? (Not one you were involved in.)

The launch of ‘Guinness Clear’ (or tap water) to encourage people to drink responsibly throughout the Six Nations rugby championship.

Who handled PR most adeptly in the past year?

Greta Thunberg.

…And who most poorly?

Prince Andrew.

Which newspaper, broadcast news outlet or website is now most vital to keeping you informed?


In a sentence: what is the single most important aspect of the debate surrounding corporate purpose?

How you build a sustainable and profitable business which has purpose at its heart.

What’s the single most important thing the industry should do to encourage more diversity?

Widen the apprenticeship net significantly and sponsor students into the profession from a wider variety of backgrounds.

The industry jargon or buzzword that annoys me most is…


I can’t start the day without…

Strong tea followed by strong coffee in fairly quick succession.

One surprising thing about me is…

I made it into the Evening Standard with my best friend from school when we did a skydive while on our gap year in Zimbabwe and ended up landing on some quarry workers (me) as well as cutting off the electricity supply to the east of Harare by landing in power cables (her).