UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

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Jon Tibbs

Jon Tibbs

Chairman

JTA

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In no more than two sentences: describe the past year, and make predictions for 2020.

Reluctantly, in 2019, FFS, too late to change so just get Brexit done asap. Optimistically, in 2020, OMG, stop moaning and let’s go win those new export markets and clients.

In a sentence: what is your biggest professional challenge for 2020?

Post-Brexit concerns in the global sport industry where, somehow, export clients believe Brits have caught some collective mental disorder and should be avoided at all costs.

What has been your favourite campaign of the past year? (Not one you were involved in.)

Not my favourite by any means but one I have to respect the most was ‘Get Brexit Done’. It was simple, well crafted and brilliantly executed. The management of the Rees Mogg issue was also exemplary.

Who handled PR most adeptly in the past year?

William and Kate.

…And who most poorly?

Prince Andrew.

Which newspaper, broadcast news outlet or website is now most vital to keeping you informed?

Twitter.

In a sentence: what is the single most important aspect of the debate surrounding corporate purpose?

Sincerity about your purpose is everything.

What’s the single most important thing the industry should do to encourage more diversity?

Set diversity targets and don’t look back or apologise.

The industry jargon or buzzword that annoys me most is…

Any accusations involving ‘woke’, ‘snowflake’ and ‘boomer’.

I can’t start the day without…

Groggily waking up trying to remember which country and city I might be in.

One surprising thing about me is…

I was once a firm Remainer but reluctantly now a pragmatic, evangelistic export-led Brexiteer.